Relevant bibliographies by topics / Principles of relationship marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Principles of relationship marketing'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Principles of relationship marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Principles of relationship marketing"

1

Tkachоva, Nadezhda, and Sofiya Kosenko. "THEORETICAL AND METHODOLOGICAL ESSENCE OF RELATIONSHIP MARKETING." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 2 (June 23, 2023): 3–9. http://dx.doi.org/10.20998/2519-4461.2023.2.3.

Full text
Abstract:
This article examines the modern concept of marketing - relationship marketing. In the period from the 1950s to the 1990s, the concept was formed, starting with consumer marketing, and ending with relationship marketing itself. Marketing partnerships are based on the principles of traditional marketing, but have differences that significantly change the company's approach to this business component. In addition, it is possible to distinguish eight components of marketing relations, which are discussed in the article. At present, relationship marketing as a new paradigm is receiving a lot of at
APA, Harvard, Vancouver, ISO, and other styles
2

АЛИЕВ А.Г., АЛИЕВ А. Г., ДЖАНАЕВ З. А. ДЖАНАЕВ З.А., НАЖМУТДИНОВА С. А. НАЖМУТДИНОВА С.А., and АБДУЛЛАЕВ Н. А. АБДУЛЛАЕВ Н.А. "RELATIONSHIP MARKETING - A NEW MARKETING CONCEPT." Экономика и предпринимательство, no. 2(163) (May 9, 2024): 1201–6. http://dx.doi.org/10.34925/eip.2024.163.2.238.

Full text
Abstract:
Данная статья посвящена новой концепции маркетинга, известной как "маркетинг взаимоотношений". Маркетинг взаимоотношений представляет собой подход к развитию маркетинговой стратегии, основанный на установлении долгосрочных и взаимовыгодных отношений с клиентами. В данной статье мы рассмотрим основные принципы и инструменты маркетинга взаимоотношений, преимущества этой концепции перед традиционным маркетингом и ее влияние на современные рыночные отношения. This article is about a new marketing concept known as “relationship marketing.” Relationship marketing is an approach to developing a marke
APA, Harvard, Vancouver, ISO, and other styles
3

Soules, Aline. "The Principles of Marketing and Relationship Management." portal: Libraries and the Academy 1, no. 3 (2001): 339–50. http://dx.doi.org/10.1353/pla.2001.0051.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Bogdanovic, Mario. "MARKETING PARADOXES: EXPLICATION OF SOME BASIC MARKETING PARADOXES." MEST Journal 11, no. 1 (2023): 9–18. http://dx.doi.org/10.12709/mest.11.11.01.02.

Full text
Abstract:
This paper aims to clarify the relationship between marketing and important economic/business categories and the internal relationship between two fundamental marketing principles. The author used a qualitative approach to determine the existence of mentioned paradoxes, i.e., using logic-verbal methods is usual in economic theory/philosophy where rational discussion is the essence of understanding economic phenomena and delivering significant insights. The results showed three existing contemporary marketing paradoxes. The first is the paradox of marketing and sales/entrepreneurship, i.e., a p
APA, Harvard, Vancouver, ISO, and other styles
5

Juščius, Vytautas, and Viktorija Grigaitė. "Relationship Marketing Researches in Logistics' Organizations: Foreign Countries Experience." Business: Theory and Practice 10, no. (1) (2009): 5–14. https://doi.org/10.3846/1648-0627.2009.10.5-14.

Full text
Abstract:
This paper presents the analysis of foreign researchers' works which scrutinize relationship marketing, its principles' adjustment in logistics organizations. Relationship marketing elements identified by different researchers, their influence and importance in relationship with clients in logistics organizations, relationship marketing implementation in business-to-business level are analyzed and compared. It leads to the conclusion that in logistics organizations relationship marketing elements such as trust, specific investments, reputation, information sharing, commitment and cooperation a
APA, Harvard, Vancouver, ISO, and other styles
6

Juščius, Vytautas. "Relationship Marketing: Theorethical Aspects." Business: Theory and Practice 7, no. (4) (2006): 254–62. https://doi.org/10.3846/btp.2006.31.

Full text
Abstract:
In recent years relationship marketing has found its place in the practice of modern production and service business. In Lithuania this concept is yet in the first stages of its development. The article focuses on the concept of relationship marketing and its development within the context of various marketing theories. The main principles of application and methods of relationship marketing are analyzed. The key assumptions for using relationship marketing as well as factors of influence are disclosed. The article also examines the specifics of relationship marketing in the service sector, ev
APA, Harvard, Vancouver, ISO, and other styles
7

Sa'diyah, Mahmudatus, and Dien Ajeng Sukmawati. "Penerapan Etika Bisnis Islam dalam Komunikasi Pemasaran di PT Kainratu Jepara." JIOSE: Journal of Indonesian Sharia Economics 4, no. 1 (2025): 23–34. https://doi.org/10.35878/jiose.v4i1.1398.

Full text
Abstract:
This study aims to determine the implementation of Islamic business ethics and to determine marketing communication at PT Kainratu Jepara. This research is a qualitative study with a case study approach. The research data collected were obtained through observation interviews with the owner, employees, and consumers of PT Kainratu Jepara. The results obtained from this study indicate that the implementation of Islamic business ethics in marketing communication at PT Kainratu has been implemented by prioritizing the principle of monotheism, the principle of balance, the principle of free will,
APA, Harvard, Vancouver, ISO, and other styles
8

Hrybau, A., and T. Khatsianevich. "Principles of socially responsible marketing." Science and Innovations, no. 9 (October 24, 2024): 42–47. http://dx.doi.org/10.29235/1818-9857-2024-09-42-47.

Full text
Abstract:
The concept of socially responsible marketing is considered in the context of modern trends in the economic policy of the Republic of Belarus and the state of business ecosystems. On the basis of complex analysis of scientific points of view and adaptation to modern conditions of management the author’s definition of socially responsible marketing is offered, its differentiation from the concepts of socially ethical marketing and relationship marketing is carried out. A system of principles of socially responsible marketing has been developed as the fundamental principles of strategic manageme
APA, Harvard, Vancouver, ISO, and other styles
9

Berman, Barry, and Alex P. Sharland. "The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses." Journal of Marketing Education 24, no. 2 (2002): 125–34. http://dx.doi.org/10.1177/0273475302242005.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Berman, Barry, and Alex P. Sharland. "The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses." Journal of Marketing Education 24, no. 2 (2002): 125–34. http://dx.doi.org/10.1177/027753024002005.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Principles of relationship marketing"

1

Manenti, Diogo Zapparoli. "Identificação dos principais stakeholders e análise dos relacionamentos existentes no contexto do roteiro turístico da localidade de Ana Rech em Caxias do Sul - RS." reponame:Repositório Institucional da UCS, 2008. https://repositorio.ucs.br/handle/11338/277.

Full text
Abstract:
A presente pesquisa descreve os relacionamento existentes entre os principais stakeholders (grupos de interesse) identificados em uma realidade específica, o roteiro turístico da localidade de Ana Rech em Caxias do Sul RS. O marketing de relacionamento será explorado como meio de interligação entre interesses dos stakeholders do roteiro turístico, na possível suposição de incremento dos negócios e melhorias no desempenho global do roteiro. Busca-se compreender de que forma ocorrem e como são construídos os relacionamentos entre os principais grupos de interesse do roteiro turístico em estudo
APA, Harvard, Vancouver, ISO, and other styles
2

List, David Ian. "Marketing principles applied to sport in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1990. http://hub.hku.hk/bib/B31264682.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Brown, Kay Olsen 1960. "Marketing for the architectural profession: Applying marketing principles to the business of architecture." Thesis, The University of Arizona, 1990. http://hdl.handle.net/10150/291849.

Full text
Abstract:
There are critics who argue that marketing processes when applied to the practice of architecture encourage architects to compromise design excellence by giving into clients desires and discarding architectural values. But there are also supporters who see marketing as a process by which better buildings are generated and clients are subsequently more satisfied with the product, as well as the service. Marketing is a management tool. It was developed to help organizations respond to the forces that affect business operations. Nearly 30 years after the introduction of marketing concept few arch
APA, Harvard, Vancouver, ISO, and other styles
4

Bevan-Dye, Ayesha Lian. "Identifying internet marketing principles relevant to generic marketers / Ayesha Lian Bevan-Dye." Thesis, North-West University, 2005. http://hdl.handle.net/10394/2363.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Harker, Michael John. "Relationship marketing : the customer's perspective." Thesis, Nottingham Trent University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.251244.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Lyoo, Young-Jae. "Compliance wth Basel Principles: Reexamination of the relationship between the Basel Core principles (BCP) and Bank Performance." Scholarship @ Claremont, 2011. http://scholarship.claremont.edu/cmc_theses/302.

Full text
Abstract:
Podpiera (2006) found that compliance with Basel Core Principles (BCP) in banking provisions has a direct positive effect on bank performance. Using Non-performing Loans (NPL) ratio and Net-Interest Margin (NIM) as indicators of bank performance, his panel data from 1998 to 2002 with 65 different countries proved that higher compliance results in better bank performance and soundness. This paper is a reexamination of this relationship in a more recent time period from 2006 to 2010 when another global financial crisis took place. I found evidence that the positive relationship between BCP compl
APA, Harvard, Vancouver, ISO, and other styles
7

Tse, Sin Yan. "Two essays on interfirm relationship management." HKBU Institutional Repository, 2019. https://repository.hkbu.edu.hk/etd_oa/679.

Full text
Abstract:
Marketing channel research has relied on a variety of theoretical perspectives to understand interfirm relationship management and governance processes between a buyer and a seller, such as a supplier and a distributor. However, conclusions arising from different theoretical perspectives sometimes can be controversial. For example, both the economic approach and the sociological approach that conventionally dominate extant marketing channel research encourage firms to commit to existing relationships. Seeking new partners increases transaction costs, and therefore can harm incumbent relationsh
APA, Harvard, Vancouver, ISO, and other styles
8

Witzel, Rüdiger. "Relationship Marketing in der Pharmazeutischen Industrie /." Wiesbaden : Dt. Univ.-Verl, 2006. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014871224&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Worthington, Steve. "Affinity credit cards and relationship marketing." Thesis, Staffordshire University, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.402436.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Cobos, Liza. "ASSESSING THE WEB-BASED DESTINATION MARKETING ACTIVITIES: A RELATIONSHIP MARKETING PERSPECTIVE." Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2622.

Full text
Abstract:
Innovations in information technology have played an important role in the way business is conducted. Technology innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing functions in a more efficient manner. The implementation of web-based marketing functions is impacted by organizational characteristics that either foster or hinder their implementatio
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Principles of relationship marketing"

1

Baran, Roger J. Principles of customer relationship management. Thomson/South-Western, 2008.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

1966-, O'Toole Tom, ed. Strategic market relationships. 2nd ed. Wiley, 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Egan, John, and Michael Harker. Relationship Marketing. SAGE Publications Ltd, 2005. http://dx.doi.org/10.4135/9781446263235.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Hennig-Thurau, Thorsten, and Ursula Hansen, eds. Relationship Marketing. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Rese, Mario, Albrecht Söllner, and Peter Utzig, eds. Relationship Marketing. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55654-8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Renker, Clemens. Relationship Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-90474-4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Godson, Mark. Relationship marketing. Oxford University Press, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Godson, Mark. Relationship marketing. Oxford University Press, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Irving, Ray. Relationship marketing. Institute of Management, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Brian, Edwards. Relationship marketing. Films for the Humanities & Sciences, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Principles of relationship marketing"

1

Ennew, Christine, Nigel Waite, and Róisín Waite. "Customer relationship management principles and practice." In Financial Services Marketing, 4th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003398615-28.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Griffin, Roger C., Stanley Sacharow, and Aaron L. Brody. "The Relationship of Packaging to Marketing." In Principles of Package Development. Springer Netherlands, 1985. http://dx.doi.org/10.1007/978-94-011-7382-7_8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Palmatier, Robert W., and Shrihari Sridhar. "Marketing Principle #3: Managing Relationship-based Sustainable Competitive Advantage." In Marketing Strategy. Macmillan Education UK, 2017. http://dx.doi.org/10.1057/978-1-137-52624-3_7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Christopher, Martin, and Malcolm McDonald. "Relationship Marketing." In Marketing. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Bühler, André, and Gerd Nufer. "The Principles of Relationship Marketing." In Relationship Marketing in Sports. Elsevier, 2010. http://dx.doi.org/10.1016/b978-0-7506-8495-8.10002-7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

"the principles of relationship marketing." In Relationship Marketing in Sports. Routledge, 2012. http://dx.doi.org/10.4324/9780080942339-6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Jordan, Jennie, and Kristy Diaz. "Festival Marketing." In Principles of Festival Management. Goodfellow Publishers, 2019. http://dx.doi.org/10.23912/978-1-911396-82-6-4063.

Full text
Abstract:
Marketing, promotion, sales, communications, audiences, participation – the concepts covered in this section are a fundamental part of festival management, whether your event is a community fête or a globally recognised music festival. The word ‘marketing’ originated from the simple forms of buying and selling that can be seen in a local street market, but the term now encompasses a range of sophisticated techniques that have developed to help companies decide what products and services to produce and how to persuade people to buy them. This chapter introduces marketing concepts and illustrate
APA, Harvard, Vancouver, ISO, and other styles
8

Sohrabi, Babak, and Amir Khanlari. "G2C Marketing." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4864-7.ch005.

Full text
Abstract:
Public administration has been challenged by “new public management” and “government redesign” paradigms. In addition, the relationship between government and citizen has been changed dramatically based on the mentioned paradigm shift. Customer orientation in the public sector is one of the changes originated from the private sector’s principles and paradigms. Nowadays, scholars emphasize applying concepts and techniques of customer orientation in e-government. In this text, firstly, customer orientation and its importance in government activities, especially e-government, is described. Then,
APA, Harvard, Vancouver, ISO, and other styles
9

Fill, Chris, and Scot McKee. "Principles of Business Marketing Communications." In Business Marketing: The Theory and Practice of B2B. Goodfellow Publishers, 2011. http://dx.doi.org/10.23912/978-1-906884-54-3-1744.

Full text
Abstract:
The main aim of this chapter, and the next, is to develop an understanding of the principles and characteristics of marketing communications. From an exploration of its role and tasks, the chapter considers some of the strategic issues and explores mar- keting communications strategy from a business audience perspective. A framework for the development of marketing communication plans follows. B2B branding and integrated marketing communications are explored before examin- ing marketing channel-based communications. If channels are to operate successfully and inter-firm relationships are to be
APA, Harvard, Vancouver, ISO, and other styles
10

Baines, Paul, Sophie Whitehouse, Paolo Antonetti, and Sara Rosengren. "Marketing Principles and Society." In Fundamentals of Marketing. Oxford University Press, 2021. http://dx.doi.org/10.1093/hebz/9780198829256.003.0002.

Full text
Abstract:
This chapter develops an understanding of marketing principles and the impact of marketing on society by defining the term ‘marketing’. It considers the origins and development of marketing throughout the twentieth and into the twenty-first centuries. The core principles of marketing, incorporating the marketing mix, the principle of marketing exchange, market orientation, relationship marketing, and service-dominant logic, are all examined. After all, marketing is a two-way exchange process. It is not solely about the marketing organization doing the work; the customer also inputs—sometimes e
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Principles of relationship marketing"

1

Kopare, Anand, Ajim Shaikh, Jitender Kumar Sharma, and Ganesh Waghmare. "AI-Enabled Customer Insights: Transforming Marketing and Customer Relationship Management." In 2024 International Conference on Knowledge Engineering and Communication Systems (ICKECS). IEEE, 2024. http://dx.doi.org/10.1109/ickecs61492.2024.10616723.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Kucher, Oleg, Serhii Yermakov, Iryna Andreitseva, Svitlana Plotnichenko, and Oleksander Kozak. "Methodological aspects of bioeconomy development strategy formation in Ukraine (example of renewable energy sources)." In 23rd International Scientific Conference Engineering for Rural Development. Latvia University of Life Sciences and Technologies, Faculty of Engineering and Information Technologies, 2024. http://dx.doi.org/10.22616/erdev.2024.23.tf167.

Full text
Abstract:
The work is devoted to the study of issues of the formation of priorities of the economic development of Ukraine. As a result of theoretical studies, it was established that the main goal of the bioeconomy is the optimal use of renewable biological resources and the creation of sustainable systems for the production of new types of products based on them. Marketing management plays an important role as an important component of the company management system. It is noted that the methodology is the fundamental basis of the management of the marketing activities of the enterprise, and the method
APA, Harvard, Vancouver, ISO, and other styles
3

Berkutova, T. A., T. N. Ivanova, and B. A. Yakimovich. "The Concept of Change Management in the Marketing Activities of Enterprises." In International scientific and practical conference “Smart cities and sustainable development of regions” (SMARTGREENS 2024). Crossref, 2025. https://doi.org/10.63550/iceip.2025.1.1.058.

Full text
Abstract:
In the context of the formation of technological independence of Russia, the most important task is to ensure the market orientation of the production capabilities of domestic enterprises of the military-industrial complex. Possessing significant scientific, technological, production and personnel potential, they are capable of implementing large-scale goals for the production of high-tech civilian and dual-purpose products aimed at achieving the goals of import substitution and overcoming the sanctions regime against the Russian Federation. Without transformations in marketing activities at e
APA, Harvard, Vancouver, ISO, and other styles
4

Foundiku Montie, Bilalou. "THE EVOLUTION OF SOCIETAL MARKETING IN SERVICE BUSINESSES: ORIGINS, TRANSFORMATIONS AND FUTURE PERSPECTIVES (1970-2023)." In International Conference on Business, Economics, Law, Language & Psychology, 08-09 January 2025, Paris. Global Research & Development Services Publishing, 2025. https://doi.org/10.20319/icssh.2025.106107.

Full text
Abstract:
The aim of this article is to retrace the paradigm changes in the evolution of marketing theory through four periods that led to the emergence of societal marketing, as well as the causes behind these changes. Our work is based on an in-depth literature review and theoretical analysis founded on the work of P. Kotler and G. Zaltman (1971), which contributed to the reconceptualization of the concept of societal marketing. We then examine the factors that have favored the successful implementation of societal marketing in service companies, such as closer relationships with customers, win-win st
APA, Harvard, Vancouver, ISO, and other styles
5

Amelicichin, Ecaterina. "Aplicarea cercetării de marketing în sport." In Congresul Ştiinţific Internaţional "Sport. Olimpism. Sănătate". State University of Physical Education and Sport, Republic of Moldova, 2022. http://dx.doi.org/10.52449/soh22.01.

Full text
Abstract:
Sports organizations, regardless of their level in the sports hierarchy, realize the importance of smart marketing and management tailored to market requirements. Moreover, for each sports entity (public or private sports club, sports federation, sports school), the environments presented in the form of media and financial competitions that force them to think in strategic terms. All these components can be distinct topics in the curricular content of the study disciplines for the acquisition of marketing skills by sports specialists. At the national level, sports marketing is insufficiently a
APA, Harvard, Vancouver, ISO, and other styles
6

Zhanbing Huang and Difang Wan. "Reciprocity factors in relationship marketing." In Proceedings of ICSSSM '05. 2005 International Conference on Services Systems and Services Management, 2005. IEEE, 2005. http://dx.doi.org/10.1109/icsssm.2005.1499456.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Compton Hall, M. "eBusiness: a relationship marketing perspective." In IEE Colloquium eCommerce - Trading but not as we know it! IEE, 1998. http://dx.doi.org/10.1049/ic:19980778.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Dilan, Neli. "Relationship marketing as a modern marketing concept in the Republic of Moldova." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.16.

Full text
Abstract:
Purpose of the article: The article aims to analyze the application of relationship marketing as a modern marketing concept in the Republic of Moldova, highlighting its significance in fostering customer loyalty and competitive advantage for Moldovan companies. Methodology: The study employs a qualitative analysis of current marketing practices in Moldovan companies, focusing on the implementation and development of relationship marketing strategies. Conclusions: Relationship marketing is crucial for Moldovan businesses in a highly competitive market. By transitioning from traditional customer
APA, Harvard, Vancouver, ISO, and other styles
9

Cheng Yanfei and Zhang Yafeng. "Theoretical model analysis of relationship marketing." In 2012 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2012. http://dx.doi.org/10.1109/iciii.2012.6339721.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Xin, Chen. "Integrated approach in e-relationship marketing." In 2009 ISECS International Colloquium on Computing, Communication, Control, and Management (CCCM). IEEE, 2009. http://dx.doi.org/10.1109/cccm.2009.5267512.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Principles of relationship marketing"

1

Kramer, Mitchell. Blue Martini Relationship Marketing. Patricia Seybold Group, 2003. http://dx.doi.org/10.1571/pr1-30-03cc.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Bassols Jacas, Raimundo. Interaction between the Government and the Spanish Civil Society during the Negotiations for the Accession of Spain into the European Union. Inter-American Development Bank, 2002. http://dx.doi.org/10.18235/0011004.

Full text
Abstract:
Western countries have established themselves and developed over the last two centuries in the model of the Nation-State, founded on national sovereignty. Civil societies from these countries have been educated and conditioned to respect and fully accept the principles and symbols of a sovereign Nation. They are sharply nationalistic civil societies. This interactive relationship between the Governments and their respective civil societies are the reason that motivates this paper.
APA, Harvard, Vancouver, ISO, and other styles
3

Ferreira Dias, João. How Populism and Culture Wars Affect Fundamental Rights. European Center for Populism Studies (ECPS), 2024. https://doi.org/10.55271/jps000112.

Full text
Abstract:
This paper examines the intricate relationship between populism, culture wars, and fundamental rights. It explores how the rise of populist movements and the intensification of culture wars reshape the interpretation and implementation of fundamental rights, often polarizing societal values and threatening democratic principles. By delving into the mechanisms underlying these phenomena, the paper highlights how populism amplifies ideological divides, leveraging culture wars to contest principles of equality, freedom of expression, and social justice. The study categorizes populism into economi
APA, Harvard, Vancouver, ISO, and other styles
4

Voutilainen, M. Mariah, and Crystal Green. Spotlight on Child-Centred Learning. HundrED, 2025. https://doi.org/10.58261/ibtc3632.

Full text
Abstract:
This Spotlight highlights fourteen education innovations that champion Child-Centred Learning. Solutions selected to the Spotlight innovatively interpret the five main Montessori principles, which play a crucial role in overcoming barriers and expanding the scope of child-centred practices. The report addresses the distinction between child-centred schooling and child-centred learning, emphasising the importance of the relationship between learner and educator while acknowledging the fluidity of their roles in a truly learner-centred environment. The selected innovations focus on learners and
APA, Harvard, Vancouver, ISO, and other styles
5

Parra Torrado, Mónica, and María Angélica Arbeláez. Innovation, R&D Investment and Productivity in Colombian Firms. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0011194.

Full text
Abstract:
This paper attempts to establish a formal relationship between innovation and productivity using Colombian firm-level data. It is found that the production of goods and services new to the firm and to the domestic market enhances firms' sales per worker, and innovation that results in introducing new goods and services to the international market boosts both sales and Total Factor Productivity (TFP). Innovation in processes likewise improves firms' productivity and sales. Finally, innovation in marketing and management increases sales per worker and enhances TFP when investment is made in Rese
APA, Harvard, Vancouver, ISO, and other styles
6

Maiorino, Alexandre, William D'Andrea Fonseca, Ranny L. X. N. Michalski, and Olavo M. Silva. Book Reviews: Concert Halls and Opera Houses; Acoustic Array Systems: Theory, Implementation, and Application; Architectural Acoustics; and Acoustics - A Textbook for Engineers and Physicists (Vols. I & II). Sociedade Brasileira de Acústica, 2023. https://doi.org/10.55753/aev.v38e55.253.

Full text
Abstract:
This text brings together four essential book reviews for professionals and students interested in acoustics, vibrations, and audio. The selected works range from fundamental principles to advanced applications, offering a comprehensive overview of subjects such as signal processing, microphone arrays, architectural acoustics, and practical studies. The first work, Concert Halls and Opera Houses: Music, Acoustics and Architecture by Leo Beranek, explores the relationship between musical art and the design of performance venues, highlighting how acoustics directly affects the listener’s experie
APA, Harvard, Vancouver, ISO, and other styles
7

Anaya Caraballo, Liliana, Nuby Mogollón Anaya, and Enrique Carlos Urzola Mestra. Criminal Procedure: Practical Applications. Ediciones Universidad Cooperativa de Colombia, 2023. https://doi.org/10.16925/gcnc.86.

Full text
Abstract:
This class note aims to clarify the content and practical applications of the Criminal Procedure subject, and it will delve into matters related to its conceptualization, the importance of understanding the basic concepts of criminal law, criminal offenses, and their consequences. The theoretical part of criminal procedure, the fundamental principles of procedural criminal law, and their relationship with other areas of law will be analyzed. A conceptual characterization of the penal system, the normative hierarchy, and a detailed overview of the legal order in the Colombian penal regime will
APA, Harvard, Vancouver, ISO, and other styles
8

Grauer and Chapman. L52331 Exhaust Manifold Design Guidelines to Optimize Scavenging and Turbocharger Performance. Pipeline Research Council International, Inc. (PRCI), 2009. http://dx.doi.org/10.55274/r0010664.

Full text
Abstract:
To develop the requisite air flow rate, the turbocharger must operate at a relatively high efficiency. But as important, the system pressure losses must be minimized to optimize turbocharger operating flexibility so that the turbine can produce sufficient power to operate the turbocharger compressor. The relationship between the various pressures and pressure losses throughout the turbocharged engine system, the turbocharger overall efficiency, ambient conditions, and the required turbine inlet temperature for sustainability is rooted in fundamental thermodynamic principles. The goal of the Ex
APA, Harvard, Vancouver, ISO, and other styles
9

Karsiuk, Karyna, and Mehmet Recai Uygur. Transformation Process of Public Space and the Development of Consumption Culture in the Modern Urban Environment. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.9.

Full text
Abstract:
This article will analyze the transformation process of public space on the example of the former Soviet city of Minsk. The goal is to analyze the relationship between the change in public space, the behavior of people in it and the development of a culture of consumption. The key principles of constructing the Soviet public space will also be outlined (they will be considered based on in-depth interviews of people living at that time). Ideological, social and economic shifts in the context of the post-Soviet city will be noted using the example of the city of Minsk. An analysis of the develop
APA, Harvard, Vancouver, ISO, and other styles
10

Los, Josyp. Панорама сенсів: аргументи авторитетів світоглядної публіцистики. Ivan Franko National University of Lviv, 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11731.

Full text
Abstract:
The article deals with the problem of the meaningfulness (essence) of the worldview journalism in the context of the argumentative resources of the work of influentive authors, for which the missionary role of the word is decisive. The search for meaning has been debated for centuries by orators, philosophers, psychologists, writers, sociologists, historians, journalists, and so on. In addition to other factors, a combination of the principles of worldview journalism and conceptual humanitarianism gives effective results. The author explores the acute problem of the effectiveness of a journali
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Principles of relationship marketing' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography