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Books on the topic 'Principles of relationship marketing'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Baran, Roger J. Principles of customer relationship management. Thomson/South-Western, 2008.

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2

1966-, O'Toole Tom, ed. Strategic market relationships. 2nd ed. Wiley, 2007.

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3

Egan, John, and Michael Harker. Relationship Marketing. SAGE Publications Ltd, 2005. http://dx.doi.org/10.4135/9781446263235.

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4

Hennig-Thurau, Thorsten, and Ursula Hansen, eds. Relationship Marketing. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8.

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5

Rese, Mario, Albrecht Söllner, and Peter Utzig, eds. Relationship Marketing. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-642-55654-8.

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6

Renker, Clemens. Relationship Marketing. Gabler Verlag, 2005. http://dx.doi.org/10.1007/978-3-322-90474-4.

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7

Godson, Mark. Relationship marketing. Oxford University Press, 2009.

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8

Godson, Mark. Relationship marketing. Oxford University Press, 2009.

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9

Irving, Ray. Relationship marketing. Institute of Management, 1997.

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10

Brian, Edwards. Relationship marketing. Films for the Humanities & Sciences, 2004.

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11

Neil, Woodcock, ed. Relationship marketing. Kogan Page, 1995.

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12

Egan, John. Relationship marketing: Exploring relationship strategies in marketing. Financial Times Prentice Hall, 2001.

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13

Hougaard, Søren, and Mogens Bjerre. Strategic Relationship Marketing. Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-540-24813-2.

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14

Ebi, Marandi, ed. Relationship marketing management. Thomson Learning, 2003.

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15

1959-, Bjerre Mogens, ed. Strategic relationship marketing. Springer, 2002.

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16

Chung, Yu-Chen. Relationship marketing: The role of salesperson in business relationship marketing. The Author), 2001.

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17

Matthews, Helen. Marketing networks: the relationship marketing enabler. The Author), 1993.

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18

Management, Cranfield School of, ed. Marketing management: A relationship marketing perspective. Macmillan Business, 2000.

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19

Sheth, Jagdish, and Atul Parvatiyar. Handbook of Relationship Marketing. SAGE Publications, Inc., 2000. http://dx.doi.org/10.4135/9781452231310.

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20

Milliken, John. Relationship marketing in education. University of Ulster, 1998.

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21

Hadwich, Karsten. Beziehungsqualität im Relationship Marketing. Gabler Verlag, 2003. http://dx.doi.org/10.1007/978-3-663-09406-7.

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22

Helfert, Gabriele. Teams im Relationship Marketing. Gabler Verlag, 1998. http://dx.doi.org/10.1007/978-3-663-11599-1.

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23

Lischka, Andreas. Dialogkommunikation im Relationship Marketing. Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-663-07886-9.

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24

Relationship Marketing and Crm Principles and Practice. Kogan Page, Limited, 2007.

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25

Service management and marketing: A customer relationship management approach. 2nd ed. Wiley, 2000.

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26

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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27

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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28

Christopher, Martin, Adrian Payne, and David Ballantyne. Relationship Marketing. Routledge, 2013. http://dx.doi.org/10.4324/9780080516042.

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29

Peck, Helen, Martin Christopher, Moira Clark, and Adrian Payne. Relationship Marketing. Routledge, 2013. http://dx.doi.org/10.4324/9780080525150.

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30

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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31

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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32

Iliasa, Alexander. Relationship Marketing. GRIN Verlag GmbH, 2012.

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33

Relationship marketing. Marketing Science Institute, 2008.

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34

Relationship Marketing. 2005.

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35

Baumer, Olaf. Relationship Marketing. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 1999.

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36

Relationship Marketing. Routledge, 2013.

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37

Relationship marketing. Oxford University Press, 2009.

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38

Relationship Marketing. Routledge, 2013.

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39

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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40

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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41

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2015.

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42

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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43

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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44

Relationship marketing. Elsevier Science, 1997.

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45

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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46

Clark, Moira, Helen Peck, Martin Christopher, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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47

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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48

Christopher, Martin, David Ballantyne, and Adrian Payne. Relationship Marketing. Taylor & Francis Group, 2013.

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49

Relationship Marketing. John Wiley & Sons, Ltd., 2003.

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50

Relationship Marketing. McGraw Hill Higher Education, 2007.

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