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Dissertations / Theses on the topic 'Principles of relationship marketing'

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Published: 3 June 2025
Last updated: 31 July 2025

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1

Manenti, Diogo Zapparoli. "Identificação dos principais stakeholders e análise dos relacionamentos existentes no contexto do roteiro turístico da localidade de Ana Rech em Caxias do Sul - RS." reponame:Repositório Institucional da UCS, 2008. https://repositorio.ucs.br/handle/11338/277.

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A presente pesquisa descreve os relacionamento existentes entre os principais stakeholders (grupos de interesse) identificados em uma realidade específica, o roteiro turístico da localidade de Ana Rech em Caxias do Sul RS. O marketing de relacionamento será explorado como meio de interligação entre interesses dos stakeholders do roteiro turístico, na possível suposição de incremento dos negócios e melhorias no desempenho global do roteiro. Busca-se compreender de que forma ocorrem e como são construídos os relacionamentos entre os principais grupos de interesse do roteiro turístico em estudo
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List, David Ian. "Marketing principles applied to sport in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1990. http://hub.hku.hk/bib/B31264682.

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Brown, Kay Olsen 1960. "Marketing for the architectural profession: Applying marketing principles to the business of architecture." Thesis, The University of Arizona, 1990. http://hdl.handle.net/10150/291849.

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There are critics who argue that marketing processes when applied to the practice of architecture encourage architects to compromise design excellence by giving into clients desires and discarding architectural values. But there are also supporters who see marketing as a process by which better buildings are generated and clients are subsequently more satisfied with the product, as well as the service. Marketing is a management tool. It was developed to help organizations respond to the forces that affect business operations. Nearly 30 years after the introduction of marketing concept few arch
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Bevan-Dye, Ayesha Lian. "Identifying internet marketing principles relevant to generic marketers / Ayesha Lian Bevan-Dye." Thesis, North-West University, 2005. http://hdl.handle.net/10394/2363.

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Harker, Michael John. "Relationship marketing : the customer's perspective." Thesis, Nottingham Trent University, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.251244.

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Lyoo, Young-Jae. "Compliance wth Basel Principles: Reexamination of the relationship between the Basel Core principles (BCP) and Bank Performance." Scholarship @ Claremont, 2011. http://scholarship.claremont.edu/cmc_theses/302.

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Podpiera (2006) found that compliance with Basel Core Principles (BCP) in banking provisions has a direct positive effect on bank performance. Using Non-performing Loans (NPL) ratio and Net-Interest Margin (NIM) as indicators of bank performance, his panel data from 1998 to 2002 with 65 different countries proved that higher compliance results in better bank performance and soundness. This paper is a reexamination of this relationship in a more recent time period from 2006 to 2010 when another global financial crisis took place. I found evidence that the positive relationship between BCP compl
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Tse, Sin Yan. "Two essays on interfirm relationship management." HKBU Institutional Repository, 2019. https://repository.hkbu.edu.hk/etd_oa/679.

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Marketing channel research has relied on a variety of theoretical perspectives to understand interfirm relationship management and governance processes between a buyer and a seller, such as a supplier and a distributor. However, conclusions arising from different theoretical perspectives sometimes can be controversial. For example, both the economic approach and the sociological approach that conventionally dominate extant marketing channel research encourage firms to commit to existing relationships. Seeking new partners increases transaction costs, and therefore can harm incumbent relationsh
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Witzel, Rüdiger. "Relationship Marketing in der Pharmazeutischen Industrie /." Wiesbaden : Dt. Univ.-Verl, 2006. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014871224&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Worthington, Steve. "Affinity credit cards and relationship marketing." Thesis, Staffordshire University, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.402436.

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Cobos, Liza. "ASSESSING THE WEB-BASED DESTINATION MARKETING ACTIVITIES: A RELATIONSHIP MARKETING PERSPECTIVE." Master's thesis, University of Central Florida, 2006. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2622.

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Innovations in information technology have played an important role in the way business is conducted. Technology innovations have great impact on tourism destination marketing organizations such as convention and visitor bureaus, since they are highly dependent on information and timely distribution of it to the public. Information technology innovations such as the Internet allow CVBs to perform their marketing functions in a more efficient manner. The implementation of web-based marketing functions is impacted by organizational characteristics that either foster or hinder their implementatio
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Palmatier, Robert W. "How exchange inefficiency and relationship quality mediate the influence of relationship marketing on performance : the critical role of customer relationship orientation /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p3144448.

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Brown, Bruce E. "Analysis of performance instruction delivery methods on student achievement in principles of marketing." Diss., Virginia Tech, 1994. http://hdl.handle.net/10919/39560.

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This study investigated the use of alternative performance instruction delivery methods on student achievement in a Principles of Marketing course taught at New River Community College during the 1993 fall semester. The study sought to determine if alternative delivery methods of performance instruction would influence students' achievement in the course. The design of the study was quasi-experimental. Two treatment groups were engaged by this study. One group received performance instruction using group-directed lecture methods. The other group received performance instruction using dista
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Brown, Bruce Edward. "Analysis of performance instruction delivery methods on student achievement in principles of marketing /." This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-10032007-171716/.

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Mdekazi, Mphumzi J. "Finding nexus between sport sponsorship transaction and corporate governance principles, namely (accountability and transparency)." Thesis, University of the Western Cape, 2012. http://hdl.handle.net/11394/4424.

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Magister Commercii - MCom<br>In South Africa today those who lead sport are facing increasing scrutiny which has inevitably resulted in questioning governance practices. The transition of many sports from predominantly volunteer administered organizations anchored in an amateur ethos, to professionally managed entities catering to a more sophisticated market place has created unique challenges for the governance of sport sponsorship. This evolution gives rise to possible conceptual linkage between sport sponsorship and corporate governance or none thereof. This study focuses on the ABSA-Premie
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Davis, Peter Rex, and p. davis@curtin edu au. "The Application of Relationship Marketing to Construction." RMIT University. School of Economics, Finance and Marketing, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20061010.122434.

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Relationship Marketing is relatively unknown in construction, but is widely researched in non project disciplines and applied similarly. Relationship marketing as a sub-component of marketing provides valuable and reliable tools that a manager can use to enhance a service that is being provided to a range of clients. It provides a better solution to client interaction than traditional marketing due to its focus on mutual attainment of common goals. The purpose of relationship marketing is to attract new clients and ensure that existing clients are looked after in a collaborative
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Bannon, Declan Peter. "The application of relationship marketing to politics." Thesis, University of the West of Scotland, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.494771.

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The purpose of this study is to explore the application of relationship marketing to politics in the Scottish political arena. Exploratory expert interviews were used as the basis of inducing the relevant marketing issues to be addressed. The thesis contributes to the body of political marketing knowledge by focusing particularly on relationship marketing, market segmentation and voters' motivations. Exploratory interviews, semi-structured interviews and focus groups were subsequently used to investigate these issues with relevant academics, politicians, political campaign managers, political
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Angard, Seeta R. "The multidimensionality of trust in relationship marketing." Honors in the Major Thesis, University of Central Florida, 2001. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/213.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.<br>Bachelors<br>Business Administration<br>Marketing
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Osman, Hanaa. "The practice of relationship marketing in hotels." Thesis, Oxford Brookes University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.364714.

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Choi, Du Sig. "Relationship marketing in the Korean electronics industry." Thesis, University of Leeds, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.399915.

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Barnes, Bradley Richard. "Relationship marketing and the medium sized enterprise." Thesis, University of Leeds, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274826.

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OLIVEIRA, MANOELA BRANDAO DE. "RELATIONSHIP MARKETING: CROSS-SELLING ON MOBILE TELECOM." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24474@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO<br>Com rápido crescimento nos últimos anos, o mercado de telecomunicações está ficando cada vez mais saturado. Como a comunicação tradicional por meio de serviços de voz já é amplamente utilizada, as operadoras têm enfrentado dificuldades em atrair novos usuários. Neste cenário, as operadoras têm direcionado cada vez mais esforços nas ações de cross-selling para rentabilizar sua base de clientes, oferecendo e estimulando o uso de novos serviços. Nesta pesquisa, serão utilizados dados existentes no banco de dados de uma operadora de telefonia m
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Atkinson, Mark L. "Relationship marketing elements in radio station Websites." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=3278.

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Boonnark, Kittisorn. "Customer loyalty in health care relationship marketing." Thesis, Griffith University, 2022. http://hdl.handle.net/10072/412413.

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Relationship marketing stands at the frontline of marketing study and practice, in which the concept of customer loyalty is dominant. Likewise, health care, a human-centric form of service, is at the forefront of service sectors that warrant the enduring development of individuals, society, economy, and nation. Customer loyalty within the health care industry is explored by this research through the lens of relationship marketing. Transferring the marketing concepts into the health care domain requires the process which is complicated for many reasons due to the complexity of the context, as w
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劉偉文 and Wai-man Lau. "Relationship marketing: the case of Cathay Pacific Airways." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B3126895X.

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Saulis, Antonas. "THE PECULIARITIES OF MARKETING TERMS AND THEIR TRANSLATION INTO LITHUANIAN IN THE MARKETING TEXTBOOK BY PH. KOTLER AND G. ARMSTRONG “PRINCIPLES OF MARKETING” (“RINKODAROS PRINCIPAI“)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080929_141127-91926.

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After the literature analysis has been performed, the present research states that terms are related with the scientific discourse, i.e. they are used exclusively by educated people. On the whole, the peculiarities of marketing terms and their translation into Lithuanian are analyzed here. Special attention is paid to the semantics of marketing terms, the issues related with the translation of marketing terms are discussed and the solutions to the issues are suggested in the thesis.<br>Magistro baigiamajame darbe išanalizavus mokslinę literatūrą konstatuojama, kad terminai – mokslinio diskurso
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Alnaini, Husam Mustafa Abdallah. "Relationship Marketing in the Jordanian Internet Sector: The Inclusion of Switching Behaviour and Relational Bonds into Relationship Marketing Model." Thesis, Griffith University, 2012. http://hdl.handle.net/10072/367581.

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Relationship marketing has been viewed as a key to the success of business companies, especially with the growing understanding that acquiring a new customer is more expensive than maintaining the current one. Although keeping customers loyal is a critical objective of relationship marketing, there is limited agreement on which antecedents could be used to achieve this aim. The essence of this research is the development of a more encompassing model of relationship marketing based on a review of the literature, and the empirical investigation of this model. Specifically, the research investiga
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Marques, Susana Regina Bacelar de Vasconcelos. "Creating value through relationships : a critical contribution from Social Marketing." Thesis, University of Stirling, 2008. http://hdl.handle.net/1893/498.

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Relationship marketing provides a new foundation for thinking, genuine change in values and ethics and a new logic that sees consumers as the prime drivers of the value creation process. It seems to have a lot to offer to social marketing, however, despite its potential, the social marketing field is responding slowly to relational thinking. This research demonstrates that relationship marketing helps social marketing and that its absence seriously undermines the field. Our examination is critical because it de-constructs the transactional paradigm and shows how its logic is incapable of respo
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Tontoh, Anthony, and Yaw Opoku Gyamfi. "MAINTAINING CUSTOMER RELATIONSHIP IN BUSINESS-TO-BUSINESS MARKETING." Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-463.

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<p>The relationship between organizations and their customers is a critical issue when establishing a long-term relationship. It is difficult for organizations to really manage and main-tain the relationship with their customers as some organizations fail to build up relationships.</p><p>The process of learning and adapting to other customers is costly and time intensive. This is an issue that needs to be taken into consideration. Another aspect that needs to be looked at is the way organizations can set up a plan to build a competitive advantage. With this, most organizations do tend to loose
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Gilchrist, Philip. "Relationship Marketing in the FMCG : The Forgotten Consumer." Thesis, Linköpings universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-119539.

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Many producers in the FMCG experience immense pressure from strong retailers and hard discounters. One solution proposed by academics is through engaging in Relationship Marketing with the end consumer to create a strong pull-effect and loyalty to the brand. In order to understand how producers make use of Relationship Marketing, 5 case studies with Swedish FMCG- producers has been conducted. It has been found that producers merely make any use of Relationship Marketing towards consumers, albeit focus a lot of resources on Relationship Marketing towards the immediate customers. The author exam
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Palmer, Roger. "A model of relationship marketing in market maturity." Thesis, Cranfield University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.411961.

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HO, CHIN-YI, and 何進益. "A Case Study on Principals’ Relationship Marketing, Communication Behavior and the Crisis Management Process." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/52998504652899792605.

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碩士<br>國立臺北教育大學<br>教育經營與管理學系<br>102<br>This study is aimed to explore the status among principals’ relationship marketing, communication behavior and the crisis management process. By means of integrated case study, and supplemented by document analysis. In three cases in the greater Taipei area principals to conduct semi-structured in-depth interviews. The results are achieved as follows: Principals should build school reputation as an engine of school operations. Through excellent relationship marketing, communication behavior, and crisis management process, further enhances the school reputa
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Chartrungruang, Bung-On. "Relationship between staff selection and training based upon TQM principles and guest satisfaction with service quality in hotel settings." Thesis, 2002. https://vuir.vu.edu.au/15406/.

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This thesis proposes a theoretical model that aims to explain the relationship between staff selection and training based on the principles of Total Quality Management (TQM) and guest satisfaction in 4-5 star hotels in the USA and Australia and Thailand. This exploratory research aims to generate emphical evidence concerning the relationship between TQM, guest satisfaction and human resource performance.
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Wang, Ching-Yi, and 王敬宜. "A Study of Relationship among Principal’s leadership style, school marketing and school effectiveness in junior high schools." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/03366661820405049789.

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碩士<br>國立彰化師範大學<br>教育研究所<br>99<br>Abstract This research aimed at developing the relationship between junior high school principal’s leadership style, school marketing and school effectiveness. The purposes of this study were: 1. To understand the status quo of the principal’s leadership style, school marketing and school effectiveness in four counties junior high schools. 2. To reveal the differences of principal’s leadership style, school marketing and school effectiveness in terms of various demographical backgrounds. 3. To reveal the predictability of principal’s leadership style and school
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LI-YEN, WANG, and 王儷燕. "The Determinants of Relationship Quality Between Manufacturers’ Representative and Their Principals in International Marketing Channel of Electronic Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/76850445066436719719.

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碩士<br>國立高雄應用科技大學<br>國際企業系<br>100<br>Although significant evidence indicates to the importance of relationship quality, channel sales studies are rarely discussed in international settings. To fill this void, we reinvestigate the determinants of relationship quality in international marketing channel, and conduct a self-administered questionnaire survey to rep firms in U.S. electronic industry. The impact of asset specificity, role performance, time allocation, cultural sensitivity, flexibility, experience and information exchange on the quality of the relationships between manufacturers’ rep
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Lai, Yu-Ru, and 賴昱儒. "The Relationship between School Marketing, Principal’s Leadership Style, and School Effectiveness - A Case Study of Elementary Schools in Tainan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/2wbv46.

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碩士<br>遠東科技大學<br>行銷與流通管理系碩士班<br>104<br>In school year 2015, a total of 147 elementary schools have joined “the Tainan City Elementary Free School District Plan”, accounting for 70% of all the elementary schools in Tainan. With the impact of marketization of education on schools, school staffs began to focus on developing school marketing strategy, including staffs’ perception of school marketing strategy and the best strategy to increase school effectiveness, which are the issues to be discussed in this study. Since a principal is the leader of a school, the leadership style of the principal
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Cheng, Shu-Wen, and 鄭淑雯. "A Study of the Relationship between Principals’ Leadership Styles and School Marketing Strategies of Elementary Schools in Taipei City." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/26639453131728064579.

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碩士<br>臺北市立大學<br>教育行政與評鑑研究所教育行政碩士學位在職進修專班<br>102<br>The purposes of this research is to discuss the cognitive situation of teachers toward principals’ leadership styles and school marketing strategies of elementary schools in Taipei, to understand its difference for teachers under different background variables and to analyze the relationships between principals’ leadership styles and school marketing strategies. With questionnaire survey method, 472 teachers of elementary school in Taipei are sampled. 402 valid questionnaires are returned. For the research materials, statistical methods such a
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Hung, Shu-Ting, and 洪淑婷. "A Study of the Relationship among Elementary School Principals’ Leadership Styles, School Marketing, School Identification and School Effectiveness in Changhua County." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/vxrr7v.

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碩士<br>康寧大學<br>企業管理研究所<br>103<br>This study is an attempt to explore the relationship among principals’ leadership styles, school marketing, school identification and school effectiveness of elementary schools. The research covers literature review and analysis and a questionnaire survey. Changhwa County Elementary School is taken as the subject of study with all the teachers there as the samples, including the curriculum leaders, team leaders, homeroom teachers and subject teachers. I sent out 424 questionnaires to 41 sample schools, with 412 valid respondents. The findings from the questionna
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Lai, Chiu-Chiang, and 賴秋江. "The Study of the Relationship Among the Education Marketing, the Principals’ Leadership Styles and the Teachers’ Job Involvement in the Elementary Schools." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/70382558511541323691.

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碩士<br>國立中山大學<br>傳播管理研究所<br>94<br>The purpose of this study is focused on the relationship among the education marketing; the Principals’ leadership styles and the Teachers’ job involvement in the elementary Schools. The questionnaire survey and semi-structured interviews were adopted in the study. The samples were come from 88 public elementary schools in Kaohsiung of the questionnaire survey. First of all, the 88 schools were categorized based on the level of their education marketing. Then, the top10 and the bottom 10 schools were selected for analysis in this study. 589 questionnaire surv
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Chen, Chien-Ming, and 陳建名. "A Study on the Relationship Among Teachers’ Cognition of Principals’ Service-OrientatedLeadership, Internal Marketing and Teachers’Recognition toward the School：Examplesof Elementary Schools in NorthernTaoyuan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/kthtef.

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碩士<br>國立臺北教育大學<br>教育經營與管理學系<br>102<br>A Study on the Relationship Among Teachers’ Cognition of Principals’ Service-OrientatedLeadership, Internal Marketing and Teachers’Recognitiontoward the School： Examplesof Elementary Schools in NorthernTaoyuan Abstract This study is aimed to explore the interrelationship among teachers' cognition of principals’ service-oriented leadership, school internal marketing and teachers' identity with schools An analysis of the relationshipbetween public elementary principals’ service-oriented leadershipand school internal marketing is made in the first place, next
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Yu-Wen, Chiu, and 邱郁雯. "A Study of the Relationship among the Principal's Visionary Leadership, School Marketing Strategies, and School Competitiveness of Junior High Schools in Pingtung County." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/11029263171660520142.

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碩士<br>國立高雄師範大學<br>教育研究所<br>101<br>Abstract Taking the teachers of the public junior high schools in Pingtung County as the research targets and the study investigated the relationship among the principal's visionary leadership, school marketing strategies, and school competitiveness. The purposes of this study were: 1. To investigate the current situation of the junior high school teachers’ perceptions of the principal's visionary leadership, school marketing strategies, and school competitiveness in Pingtung County. 2.To understand the differences in the perceptions of the principal's visio
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余泯蓁. "The study of the relationship among the secondary school principals’ knowledge leadership, school internal marketing and teachers\' organizational commitment in New Taipei City." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/9r9x4w.

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碩士<br>國立政治大學<br>教育行政與政策研究所<br>107<br>This study aims to investigate the current development of the secondary school principals’ knowledge leadership,school internal marketing and teachers’ organizational commitment in New Taipei City, and to analyze the differences in teachers of different background variables are conscious of the principals’ knowledge leadership, school internal marketing and teachers’ organizational commitment, and to explore the relationship among the three variables. Finally, through principals’ knowledge leadership and school internal marketing forecast the teachers’ orga
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吳秉樺. "A Study on the Relationship between Principals' Leadership Style and Teachers' Participation in School-marketing at New Taipei City Public Small-scale Elementary Schools." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/76496535894619960179.

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Tsai, Chi-Hua, and 蔡淇華. "A Study on Relationship Between Principals’ Transformational Leadership, Internal Marketing and Teachers’ Organizational Commitment of High School in Taichung and Nantou Areas in Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/03679215304066247089.

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碩士<br>國立彰化師範大學<br>教育研究所<br>97<br>Abstract The purpose of this study was to inquire the relationship between principals’ transformational leadership, internal marketing and teachers’ organizational commitment of high School in Taichung and Nantou Areas in Taiwan. Adopting questionnaire investigation, this study employs descriptive statistics, t test, one-way analysis of variance (one-way ANOVA), canonical correlation analysis, multiple regression analysis for sampling. The research questionnaire was distributed among 720 teachers of 30 high school in Taichung Nantou Area, Taiwan. The fi
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LIU, WEI-LUN, and 劉威踚. "A Study of the Influence of Junior High School Teacher’s Perception of Principal’s Relationship Marketing on School Effectiveness – Teacher’s Gratitude, Organizational Trust and Organizational Commitment as the Mediators." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/81280184324128592840.

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博士<br>國立臺南大學<br>教育學系教育經營與管理碩博士班<br>105<br>ABSTRACT The principal is a major decision maker of school, and the teacher is an important performer of school. Both of them are responsible for the success or failure of school effectiveness. This study explored the principal applied in the relationship marketing whether it could help improving the school performance or not. It aimed to explore the influence of principal’s relationship marketing on the organizational trust through a mediating role of teacher’s gratitude and probe if organizational commitment would affect student’s learning achie
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Yi-Chun, Chen, and 陳怡君. "The Relationship between Relationship Marketing and Customers’Price Perception The Relationship between Relationship Marketing andCustomers’ Price Perception The Relationship between Relationship Marketing andCustomers' Price PerceptionThe Relationsh." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/61427719440746426654.

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碩士<br>中國文化大學<br>國際貿易學系碩士班<br>94<br>When consumers make purchase decisions, one of the most important determinant factors is the price of the product to buy. So, how to decrease customer price sensitivity is crucial in making marketing strategy. Most of the previous studies focused on the re-lationship between personal characteristic and customer price sensitivity characteristics, such as price reference range, price perception, products perceptions and customer par-ticipation. However, customer’s behavior is too varied to handhold. Thus this study is attempted to examine the relationship betwe
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WANG, YIH-RU, and 王憶茹. "CATV RELATIONSHIP MARKETING RESEARCH." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/21647194379053340562.

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De, Jong Theunis. "Relationship marketing and internal marketing : a theoretical perspective." Thesis, 2014. http://hdl.handle.net/10210/9032.

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M.Comm. (Business Management)<br>Marketing as field of study has developed as a vibrant and evolutionary management function over a number of decades. In the 1950's the primary focus was on consumer goods. In the ensuing three decades industrial marketing, societal orientation and the marketing of services respectively, came to the fore. It is anticipated that relationship marketing will increasingly capture the attention of marketers in the 1990's. Relationship marketing addresses internal markets in the organisation, such as the personnel and jobs, suppliers, influencer markets, referral mar
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Ching-Yun, Huang, and 黃靖芸. "The Impact of Relationship Marketing on Marketing Channel." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/05003868392514281111.

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碩士<br>玄奘大學<br>國際企業學系碩士班<br>98<br>Currently, among global electronic products, regardless of 3C products or industrial products, all of them need semiconductor electronic parts and components which have been also regarded as the important core of those products. Most manufacturers of electronic products parts and components have depended on the product and technology application that provided by those distributors of electronic parts and components. Since the electronic products are categorized into the industrial market, their customers may have simple and pure characteristics but also the dom
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Ya-Te, Kuo, and 郭雅德. "The relationship between consumer purchasing and relationship marketing." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/75850083169360917221.

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碩士<br>中國文化大學<br>國際貿易學系碩士班<br>94<br>Nowadays, the focus of marketing is keeping the relationship with current customers, and how to utilize customer relationship create, maintain, and increase customer value, such that business profits can be maximized. But in the early stage of customer relationship development, the first step is market segmentation. Consumer innovativeness is one of the important variables of market segmentation. If the company can keep long-term relationship with this kind of consumers, the probability of market success will improve. The main purpose of this study is to exam
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Lin, Yan-Ting, and 林燕亭. "Exploring the Effectiveness of Relationship Marketing and Experiential Marketing." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/yy953p.

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碩士<br>亞洲大學<br>經營管理學系<br>107<br>This study aims to explore the effectiveness of relationship marketing and experiential marketing. As well as, exploring the relationships among perceived value, perceived risk, and purchase intention are the other purposes. The statistical techniques we adopt contain descriptive statistics, factor analysis, reliability analysis, SEM, and fsQCA. The results of SEM indicate that both relationship and experiential marketing have significant effects on perceived value and risk. Furthermore, perceived value and risk also have significant effects on purchase intention
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