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Journal articles on the topic 'Principles of relationship marketing'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Tkachоva, Nadezhda, and Sofiya Kosenko. "THEORETICAL AND METHODOLOGICAL ESSENCE OF RELATIONSHIP MARKETING." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 2 (June 23, 2023): 3–9. http://dx.doi.org/10.20998/2519-4461.2023.2.3.

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This article examines the modern concept of marketing - relationship marketing. In the period from the 1950s to the 1990s, the concept was formed, starting with consumer marketing, and ending with relationship marketing itself. Marketing partnerships are based on the principles of traditional marketing, but have differences that significantly change the company's approach to this business component. In addition, it is possible to distinguish eight components of marketing relations, which are discussed in the article. At present, relationship marketing as a new paradigm is receiving a lot of at

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АЛИЕВ А.Г., АЛИЕВ А. Г., ДЖАНАЕВ З. А. ДЖАНАЕВ З.А., НАЖМУТДИНОВА С. А. НАЖМУТДИНОВА С.А., and АБДУЛЛАЕВ Н. А. АБДУЛЛАЕВ Н.А. "RELATIONSHIP MARKETING - A NEW MARKETING CONCEPT." Экономика и предпринимательство, no. 2(163) (May 9, 2024): 1201–6. http://dx.doi.org/10.34925/eip.2024.163.2.238.

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Данная статья посвящена новой концепции маркетинга, известной как "маркетинг взаимоотношений". Маркетинг взаимоотношений представляет собой подход к развитию маркетинговой стратегии, основанный на установлении долгосрочных и взаимовыгодных отношений с клиентами. В данной статье мы рассмотрим основные принципы и инструменты маркетинга взаимоотношений, преимущества этой концепции перед традиционным маркетингом и ее влияние на современные рыночные отношения. This article is about a new marketing concept known as “relationship marketing.” Relationship marketing is an approach to developing a marke

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Soules, Aline. "The Principles of Marketing and Relationship Management." portal: Libraries and the Academy 1, no. 3 (2001): 339–50. http://dx.doi.org/10.1353/pla.2001.0051.

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Bogdanovic, Mario. "MARKETING PARADOXES: EXPLICATION OF SOME BASIC MARKETING PARADOXES." MEST Journal 11, no. 1 (2023): 9–18. http://dx.doi.org/10.12709/mest.11.11.01.02.

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This paper aims to clarify the relationship between marketing and important economic/business categories and the internal relationship between two fundamental marketing principles. The author used a qualitative approach to determine the existence of mentioned paradoxes, i.e., using logic-verbal methods is usual in economic theory/philosophy where rational discussion is the essence of understanding economic phenomena and delivering significant insights. The results showed three existing contemporary marketing paradoxes. The first is the paradox of marketing and sales/entrepreneurship, i.e., a p

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Juščius, Vytautas, and Viktorija Grigaitė. "Relationship Marketing Researches in Logistics' Organizations: Foreign Countries Experience." Business: Theory and Practice 10, no. (1) (2009): 5–14. https://doi.org/10.3846/1648-0627.2009.10.5-14.

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This paper presents the analysis of foreign researchers' works which scrutinize relationship marketing, its principles' adjustment in logistics organizations. Relationship marketing elements identified by different researchers, their influence and importance in relationship with clients in logistics organizations, relationship marketing implementation in business-to-business level are analyzed and compared. It leads to the conclusion that in logistics organizations relationship marketing elements such as trust, specific investments, reputation, information sharing, commitment and cooperation a

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Juščius, Vytautas. "Relationship Marketing: Theorethical Aspects." Business: Theory and Practice 7, no. (4) (2006): 254–62. https://doi.org/10.3846/btp.2006.31.

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In recent years relationship marketing has found its place in the practice of modern production and service business. In Lithuania this concept is yet in the first stages of its development. The article focuses on the concept of relationship marketing and its development within the context of various marketing theories. The main principles of application and methods of relationship marketing are analyzed. The key assumptions for using relationship marketing as well as factors of influence are disclosed. The article also examines the specifics of relationship marketing in the service sector, ev

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Sa'diyah, Mahmudatus, and Dien Ajeng Sukmawati. "Penerapan Etika Bisnis Islam dalam Komunikasi Pemasaran di PT Kainratu Jepara." JIOSE: Journal of Indonesian Sharia Economics 4, no. 1 (2025): 23–34. https://doi.org/10.35878/jiose.v4i1.1398.

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This study aims to determine the implementation of Islamic business ethics and to determine marketing communication at PT Kainratu Jepara. This research is a qualitative study with a case study approach. The research data collected were obtained through observation interviews with the owner, employees, and consumers of PT Kainratu Jepara. The results obtained from this study indicate that the implementation of Islamic business ethics in marketing communication at PT Kainratu has been implemented by prioritizing the principle of monotheism, the principle of balance, the principle of free will,

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Hrybau, A., and T. Khatsianevich. "Principles of socially responsible marketing." Science and Innovations, no. 9 (October 24, 2024): 42–47. http://dx.doi.org/10.29235/1818-9857-2024-09-42-47.

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The concept of socially responsible marketing is considered in the context of modern trends in the economic policy of the Republic of Belarus and the state of business ecosystems. On the basis of complex analysis of scientific points of view and adaptation to modern conditions of management the author’s definition of socially responsible marketing is offered, its differentiation from the concepts of socially ethical marketing and relationship marketing is carried out. A system of principles of socially responsible marketing has been developed as the fundamental principles of strategic manageme

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Berman, Barry, and Alex P. Sharland. "The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses." Journal of Marketing Education 24, no. 2 (2002): 125–34. http://dx.doi.org/10.1177/0273475302242005.

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Berman, Barry, and Alex P. Sharland. "The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses." Journal of Marketing Education 24, no. 2 (2002): 125–34. http://dx.doi.org/10.1177/027753024002005.

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Jurgilevičiūtė, Laura, and Vytautas Sūdžius. "Relationship Marketing in Financial Services." Business: Theory and Practice 11, no. (2) (2010): 116–23. https://doi.org/10.3846/btp.2010.13.

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Concentrated competition pose difficulties and challenges for financial service providers – there is a necessity to understand customers, their need to endeavour at loyalty by improving direct interaction and human resource. In this case relationship marketing is supposed to be one of the most effective instruments to achieve these goals. Relationship marketing can be defined as long-term, mutually useful relationship, which is characterized by such attributes as confidence, cooperation, communication, commitment, dependence and etc., development and maintenance. Relationship between financial

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Krasnorutskyy, Oleksiy. "CONCEPTUAL PRINCIPLES OF FORMATION MARKETING STRATEGY OF AGRICULTURAL ENTERPRISES IN THE CONDITIONS OF WARTIME." Actual problems of innovative economy and law 2023, no. 3 (2023): 48–59. https://doi.org/10.36887/2524-0455-2023-3-8.

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The article is devoted to the characteristics and justification of improving the mechanism of formation of the marketing strategy of agrarian enterprises in wartime conditions. It was determined that the marketing strategy acquires the status of a priority in the system of enterprise strategies and should be organically combined with the overall corporate strategy. It was found that there are different approaches to revealing the essence of the terms "marketing", "marketing management", and "marketing strategy", which require their author's definition. In the article, marketing is understood a

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Herbst, Frikkie. "The influence of communication on an effective relationship marketing strategy for sport unions in the new millennium." Communicare: Journal for Communication Studies in Africa 18, no. 2 (2022): 53–80. http://dx.doi.org/10.36615/jcsa.v18i2.1842.

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Relationship marketing is a paradigm shift and it is associated with the return ofdirect marketing both in business-to-business and business-to-consumer markets(Seth & Parvatiyar 1995). This paradigm shift in marketing focuses on acquisition andretention in building and ensuring long-term relations with clients and therefor requiresthe integration of proper communication principles. A long-term relationship isrecognised as a very important and basic ingredient of marketing, securing and keepingcustomers and can be regarded as a tool for the new millennium.Many relationship marketing defini

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Slanov, Valery P., Andrey A. Shakurov, and Ivan V. Panchenko. "RELATIONSHIP MARKETING IN THE HIGHER EDUCATION SYSTEM." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 10/6, no. 139 (2023): 167–74. http://dx.doi.org/10.36871/ek.up.p.r.2023.10.06.019.

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This article is devoted to the role of relationship marketing in the higher education system. The ongoing reforms, the development of technologies and the emergence of artificial intelligence dictated the conditions for changes in the field of education, which in turn led to the emergence of new approaches to marketing and managing relationships with consumers and partners. The article outlines the basic principles of the modern concept of relationship marketing. The possibilities and problems faced by universities in the context of digitalization are considered and analyzed.

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Koliadenko, V. A., and Y. V. Vasylchenko. "The Applied Principles of Development of the Marketing Program of the Communications Operator PrAT «VF Ukraine» Taking into Account the Impact of Relationship Marketing." Business Inform 11, no. 514 (2020): 462–67. http://dx.doi.org/10.32983/2222-4459-2020-11-462-467.

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The article is aimed at defining and substantiating the basic principles of the communications operator’s marketing program, taking into account the impact of the conception of relationship marketing, since many communication services companies direct most of their resources to attract new customers. Efforts to keep existing customers are minimal, at least as far as the official marketing program is concerned. This view of marketing is restrictive and potentially useless. The publication defines the mechanism of general action of marketing relations to the enterprise; mandatory trends and acce

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Koliadenko, V. A., and Y. V. Vasylchenko. "The Applied Principles of Development of the Marketing Program of the Communications Operator PrAT «VF Ukraine» Taking into Account the Impact of Relationship Marketing." Business Inform 11, no. 514 (2020): 462–67. http://dx.doi.org/10.32983/2222-4459-2020-11-462-467.

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The article is aimed at defining and substantiating the basic principles of the communications operator’s marketing program, taking into account the impact of the conception of relationship marketing, since many communication services companies direct most of their resources to attract new customers. Efforts to keep existing customers are minimal, at least as far as the official marketing program is concerned. This view of marketing is restrictive and potentially useless. The publication defines the mechanism of general action of marketing relations to the enterprise; mandatory trends and acce

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Zainul Wasik, Sudarnice, and Muchammad Saifuddin. "Cross-Functional Problems in the Customer Relationship Management Implementation of Relationship Marketing." Journal of Managerial Sciences and Studies 1, no. 3 (2023): 1–18. http://dx.doi.org/10.61160/jomss.v1i3.18.

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The way businesses are structured has significantly changed as they transition from customer-based to product-based structures. The development of Customer Relationship Management, which is supported by the convergence of information systems and the creation of auxiliary software, is a major force behind this transition. It promises to dramatically enhance the application of relationship marketing principles. The three key issues that can help (or hurt) the growth of customer relationship management in the service industry are examined in this paper. These issues are organisational culture and

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Nanulaitta, Marietje Carolien. "THE INFLUENCE OF MARKETING STRATEGY RELATIONSHIP AND SERVICE QUALITY TO CUSTOMER SATISFACTION IN TOYOTA AUTO SERVICE STATION." Business and Entrepreneurial Review 9, no. 2 (2016): 177. http://dx.doi.org/10.25105/ber.v9i2.36.

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The background of this research was Customer Relationship marketing and service quality of Firms have accepted that customer retention is even more profitable than customer attraction and we can observe the interest of firms in adopting relationship marketing principles and designing strategies to develop close and long-lasting relationships with the most profitable customers. The objective of The analysis of marketing activities and programs implemented in order to establish, develop, and maintain relationships with customers and the impact these activities have on the firm performance. The d

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LOGOSHA, R.V., and O.A. BRATKOVSKY. "Marketing activities management system." Market Relations Development in Ukraine №2(249)2022 193 (June 3, 2022): 69–75. https://doi.org/10.5281/zenodo.6610058.

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The subject of the research is the theoretical principles of marketing management of agricultural enterprises in Ukraine. The purpose of the study is to determine the nature and role of marketing management in the enterprise, to determine the stages of the marketing management system to increase the efficiency and competitiveness of the enterprise. Research methods. The system approach, dialectical method of scientific knowledge, analysis and synthesis, method of comparison and generalization of data are used in the work. Results of work. The article analyzes the modern approaches to defining

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Nanulaitta, Marietje Carolien. "PENGARUH RELATIONSHIP MARKETING STRATEGY DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN BENGKEL MOBIL TOYOTA." Jurnal Manajemen dan Pemasaran Jasa 1, no. 2 (2008): 01. http://dx.doi.org/10.25105/jmpj.v1i2.535.

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<p>The background of this research was customer relationship marketing and service quality of Firms have accepted that customer retention is even more profitable than customer attraction and we can observe the interest of firms in adopting relationship marketing principles and designing strategies to develop close and long-lasting relationships with the most profitable customers. The objective of the analysis of marketing activities and programs implemented in order to establish, develop, and maintain relationships with customers and the impact these activities have on the firm performan

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Palla, Eleftheria, Panagiotis Serdaris, Ioannis Antoniadis, and Konstantinos Spinthiropoulos. "The Beneficial Relationship Between Marketing Services and Schools." Administrative Sciences 15, no. 3 (2025): 78. https://doi.org/10.3390/admsci15030078.

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The modern literature examines the debate concerning the influence of modern marketing services in schools. In this context, the need arises to evaluate how educational marketing finds resonance in secondary schools and how this is beneficial to the school community. This study examined the mediating role of educational marketing in schools, focusing on whether schools adopt its principles with consideration for the needs of students and parents and whether these efforts have been embraced by the entire school community. Data were collected from 350 teachers who work in public schools in Greec

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ВАСИЛЬЧЕНКО, Олексій, та Андрій ІЛЬЄНКО. "МАРКЕТИНГ ВІДНОСИН ЯК СУЧАСНА КОНЦЕПЦІЯ МАРКЕТИНГУ". Herald of Khmelnytskyi National University. Economic sciences 330, № 3 (2024): 274–78. https://doi.org/10.31891/2307-5740-2024-330-54.

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The article examines the concept of "relationship marketing" and provides its interpretation by scientists. The authors analyzed the stages of the evolution of relationship marketing in Ukraine from the initial attempts of its implementation to modern complex strategies based on the latest technologies and approaches. It is proven that relationship marketing marks a radical change in the paradigm of marketing worldview, which is characterized by the transition from competition and conflict to interdependence and cooperation, and new practices according to the principles of classical marketing

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Wiwoho, Gunarso. "PENGARUH SHARIAH PRINCIPLES ADHERENCE, RELATIONSHIP MARKETING, DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY PADA LEMBAGA KEUANGAN SYARIAH." Jurnal Ilmiah Akuntansi dan Keuangan 5, no. 1 (2019): 175–83. http://dx.doi.org/10.32639/jiak.v5i1.535.

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This study aims to analyze the effect of shariah principles adherence, relationship marketing, service quality on customer loyalty in Alfa Nusa Barru Kebumen KSPPS members. The independent variables in this study are shariah principles of adherence, relationship marketing, and service quality, while the dependent variable is customer loyalty. The technique of collecting data using a questionnaire using a positive sampling technique, the sample in this study was a member of KSPPS Alfa Nusa Barru who had been more than three years with 100 respondents. The hypothesis was tested with the help of

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Ozuem, Wilson, Kerry Howell, and Geoff Lancaster. "Exploring the relationship between integrated marketing communications and decentralised organisational structure: a heuristics perspective." Qualitative Market Research: An International Journal 25, no. 2 (2022): 272–92. http://dx.doi.org/10.1108/qmr-07-2021-0098.

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Purpose The concept of integrated marketing communications (IMC) was developed in the 1990s and has gained significant interest from academics and practitioners, yet it is seldom achieved in practice. The purpose of this paper is to investigate the reasons behind this assertion. Design/methodology/approach Knowledge needed for this study was generated from a case study of a global company, operating a decentralized organizational structure in the health-care industry. Findings Thirty semi-structured interviews were performed with marketing employees and management. This paper contributes to fa

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Molchanova, Regina V. "BASIC PRINCIPLES AND COMPONENTS OF DIGITAL MARKETING." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 10/6, no. 139 (2023): 125–31. http://dx.doi.org/10.36871/ek.up.p.r.2023.10.06.015.

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The article discusses the issues of digitalization of marketing strategies, allowing you to effectively interact with the target audience, improve business processes with the active implementation of modern technologies and tools. The justification for the relevance and practical significance of the research topic is due to changes in the digital environment and consumer behavior, expansion of geographic markets, increased efficiency of interaction with customers, reduced operating costs and increased transparency and analytics. It is emphasized that companies that effectively use digital mark

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Medjedel, Elkhansa Ahmed, Ahmed Said Sakouchi, and Ahmed Abdul Hafid Medjede. "Relationship Marketing Ethics from an Islamic Perspective: An Exploratory Study." Global Journal of Economic and Business 14, no. 6 (2024): 619–39. https://doi.org/10.31559/gjeb2024.14.6.7.

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Objectives: The aim of this study is to provide a review of opportunities and challenges to contribute to knowledge about relationship marketing ethics from an Islamic perspective. There is an attempt to precisely address these two areas in the current context of marketing. Methods: Focuses on the current state of ethics in marketing research and provides directions for future research to enhance knowledge. The authors also propose personal viewpoints regarding relationship marketing ethics from an Islamic perspective. The historical approach was used through which solutions and a critical app

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Tedja, Budiarto, Mochammad Al Musadieq, Edy Yulianto, and Andriani Kusumawati. "Sustaining Success in B2B Partnerships: Exploring Intention to Continue the Relationship." Sustainability 16, no. 10 (2024): 4211. http://dx.doi.org/10.3390/su16104211.

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This study aimed to analyze the influence of service quality, relationship marketing, perceived value, and satisfaction on intention to continue relationships in the business-to-business context of lubricant companies in Indonesia. We utilized the theoretical perspectives of the Social Exchange Theory and Expectation–Confirmation Theory. The research sample comprised 135 distributors of lubricant companies in Indonesia selected through saturated sampling. Data collection employed a survey method, and data were analyzed using PLS-SEM. The results indicate that service quality and relational mar

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Tiffany Candyce Amber Fell. "Building relationships, not just locations: Transforming economic development in small cities." International Journal of Science and Research Archive 14, no. 3 (2025): 314–17. https://doi.org/10.30574/ijsra.2025.14.3.0673.

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This article examines how smaller cities like Clarksburg, West Virginia can enhance economic development outcomes through relationship marketing rather than traditional promotional approaches. Drawing on case study research comparing Clarksburg with five benchmark communities, the study reveals that successful relationship marketing implementation begins with strategic process changes and mindset evolution rather than significant resource expansion. Four relationship marketing principles particularly applicable to resource-constrained communities include trust development through transparent c

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Hamdan, Naser, Nile M. Khanfar, Omar F. Attarabeen, and Bahaudin G. Mujtaba. "An Exploration of Relationship Marketing in the Healthcare Context." Archives of Business Research 13, no. 04 (2025): 73–83. https://doi.org/10.14738/abr.1304.18622.

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Relationship Marketing (RM) has emerged as a prominent approach in various industries, aiming to strengthen relationships between businesses and customers to improve marketing outcomes. RM underscores the significance of long-term relationships as key elements for business success. While extensively studied in sectors like retail and services, its application within healthcare remains relatively underexplored. In the healthcare context, where the relationship between care providers and patients is characterized by trust and dependency, the principles of RM hold significant potential. However,

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Palmer, Adrian, and David Bejou. "Retrospective: service failure and loyalty: an exploratory empirical study of airline customers." Journal of Services Marketing 30, no. 5 (2016): 480–84. http://dx.doi.org/10.1108/jsm-04-2016-0137.

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Purpose This paper aims to reflect on the paper “Service failure and loyalty: an exploratory empirical study of airline customers” published 18 years ago. It positions it in the evolving literature on relationship marketing and suggests directions for further research and developments in the area. Design/methodology/approach A review of key contributions of the paper to the study of relationship marketing and the effects of service failures on relationships identifies emerging strands of research. Findings The concept of a “relationship lifecycle” is now widely used in marketing for identifyin

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Guo, Xin. "Analysis on Prediction Results and Curve Fitting of Search Engine Based on Boolean Model." Applied Mechanics and Materials 556-562 (May 2014): 3872–76. http://dx.doi.org/10.4028/www.scientific.net/amm.556-562.3872.

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Since twenty-first Century, internet technology has the rapid development, the human society entered the era of network economy. Suddenly rising e-commerce occupies half of the country's retail enterprises. How to improve the efficiency of commodity marketing under the environment of e-commerce is one of the hot problems in modern enterprises. In the paper we firstly present marketing strategy under the environment of e-commerce, analyze the basic principle of search engine marketing, analyze the relationship between basic principles under the search engine marketing framework. Combining with

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Sinčić Ćorić, Dubravka, and Anja Špoljarić. "The origins of internal communication and employer branding in marketing theories." Communication Management Review 06, no. 01 (2021): 30–45. http://dx.doi.org/10.22522/cmr20210163.

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Internal communications and employer branding are recognized as important tools for achieving an inspirational working environment, which is both an aim and a means of differentiation between organisations. A growing number of studies demonstrate a connection between internal communication and employee identification with the organisation they work for, as well as with their perception of employer’s brand. The aim of this theoretical paper is to identify and elaborate theoretical foundations that contributed to the development of these two concepts. For that purpose, marketing schools of thoug

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FILIN, Sergei A., Roman S. MOZHAROV, and Evgenii V. GENKIN. "Internal and external marketing of relationships in medical organizations." National Interests: Priorities and Security 17 (June 15, 2021): 1025–80. http://dx.doi.org/10.24891/ni.17.6.1052.

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Subject. The article discusses the marketing of relationships in medicine. Objectives. The study highlights the specifics of relationship marketing in medicine, which contribute to the management efficiency and general profitability. Methods. As part of the general methodology of the data systems approach, we used the project management method as part of the project-based approach and product/service promotion method as part of the marketing-based business management. Results. We classify customers of medical organizations and relationship marketing tools, which contribute to a more robust man

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A.Y.Ketti, Ramalingam, Alphonse Lima, and Alphonse Lisha. "A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN STATE BANK OF INDIA (WITH SPECIALREFERENCE TO COIMBATORE)." International Journal of Marketing & Financial Management 3, no. 1 (2014): 73–93. https://doi.org/10.5281/zenodo.10807284.

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<strong>Abstract</strong> Today banks are dealing with several challenges including global competition for Deposits, Loans, and underwriting fees, increasing customer demands, shrinking profit margins: and need to keep up with the new technologies. Banks have realized the importance of Customer relationship management (CRM) and its potential to help them to acquire new customers, retain existing ones, and maximize their lifetime value.  Bank s has realized that CRM is the only solution to help them to maintain a long term relationship with their customers. On the other hand, maintaining r

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Khuan, Hendri, Marnoto Marnoto, Weni Indah Doktri Agus Tapaningsih, and Bambang Purwoko. "Sustainable Marketing Strategies and Their Influence on Consumer Preferences for Eco-Friendly Products in Indonesia: The Mediating Role of Environmental Awareness." International Journal of Business, Law, and Education 5, no. 1 (2024): 1212–20. http://dx.doi.org/10.56442/ijble.v5i1.538.

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 This research investigates the influence of sustainable marketing strategies on consumer preferences for eco-friendly products in Indonesia, with a focus on the mediating role of environmental awareness. Drawing upon a quantitative approach, data were collected from a diverse sample of 150 participants using purposive sampling techniques. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the relationships between sustainable marketing strategies, environmental awareness, and consumer preferences. The results reveal significant positive relationships be

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Paulson, Erika L., and Mary E. Schramm. "Electric appliance advertising: the role of the Good Housekeeping Institute." Journal of Historical Research in Marketing 9, no. 1 (2017): 41–65. http://dx.doi.org/10.1108/jhrm-07-2016-0016.

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Purpose This paper aims to explore how home economists, employed by the Good Housekeeping Institute, may have influenced the use of principles from the home economics movement in advertising appeals for electric appliances. Design/methodology/approach A content analysis of more than 400 print advertisements from Good Housekeeping magazine, from 1916 to 1929, was conducted to determine whether manufacturers used appeals derived from the home economics movement in their advertising. Then, the Good Housekeeping Institute’s history is explored to suggest how its relationship with manufacturers may

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Kegenbekov, Zhandos K., Alima N. Alipova Alipova, and Alina G. Bidasheva Bidasheva. "The relationship between logistics and trade marketing in FMCG companies." Russian Journal of Water Transport, no. 69 (December 20, 2021): 133–48. http://dx.doi.org/10.37890/jwt.vi69.221.

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Logistics and marketing are usually concerned with satisfying the needs and wants of customers, respectively through their supply and demand functions in the marketplace. In order for organizations to successfully provide more value to customers, it is necessary to combine logistics and marketing functions. Globally, the importance of transport in every nation's economy is increasing every year, as its level of development has a major impact on the competitiveness of a nation's economy. The relevance of the study is that the relationship between logistics and marketing is crucial to serve FMCG

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Ezeh, Precious Chikezie, and Anayo D. Nkamnebe. "The prospects of Islamic banking in Southeast of Nigeria." Journal of Islamic Marketing 11, no. 1 (2019): 251–67. http://dx.doi.org/10.1108/jima-03-2016-0023.

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Purpose With the increasing presence of Islamic banking to Nigeria’s banking space and its relative success in the predominantly Muslim Northern region, the question of its prospect in the predominantly non-Muslim southeastern Nigeria becomes legitimate and urgent. Thus, the purpose of this study is to predict the prospect of Islamic banking in Southeast Nigeria. Design/methodology/approach Three research questions were posed to address this objective. First, is there significant relationship between knowledge of Islamic banking concept and its prospects in Southeast Nigeria? Second, is there

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Radygina, Evgeniya G. "Marketing relations in online advertising." Economic Consultant 36, no. 4 (2021): 33–41. http://dx.doi.org/10.46224/ecoc.2021.4.4.

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Introduction. The relevance of the research is due to the fact that the model of communication between customers and suppliers within the online space has long influenced all marketing stages in the introduction of goods and services, starting with customer awareness, attitudes towards customers, soliciting potential customers to testing new products, sales, and customer retention. The purpose of the research is to identify features of the Internet as a space of marketing relationships and formulate the principles of interaction with users. Materials and methods. The reviewed sources included

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Taghieh, Sediegheh, and Seyed Keivan Khatami. "Effectiveness techniques of resources and expenditures marketing." Ciência e Natura 37 (December 19, 2015): 08. http://dx.doi.org/10.5902/2179460x20748.

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Marketing is one of the strategies which can increase bank revenues. Principles and techniques of marketing in view of their applied approaches with regard to bank′s financial resources and expenditures and the kind of relationship with clients and practical solutions in order to change and improve clich′e behaviors can be as one of the effective tools in the improvement of behavioral patterns of today′s competitive environment. Progress of relationship marketing in bank can be done in line of developing relationship with clients. keeping relationship with clients is a long-term phenomenon and

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Sevinj Amirova, Ramin Alibayli, Sevinj Amirova, Ramin Alibayli. "RELATIONSHIP AND BENEFITS BETWEEN MARKETING STRATEGIES AND CONSUMER BEHAVIOR." PAHTEI-Procedings of Azerbaijan High Technical Educational Institutions 29, no. 06 (2023): 462–77. http://dx.doi.org/10.36962/pahtei29062023-463.

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In modern society, consumer behavior is understood as a field of knowledge that studies the decision-making process of consumers, and the factors that determine it. Today, thanks to the competition that has reigned in the market, manufacturers are becoming interested in studying the mechanisms of consumer behavior and in the possibilities of using these mechanisms to achieve goals. The ability of enterprises to function and develop in the environment of potential competitors and the constant impact of various factors of the internal and external environment largely depends on the ability to wi

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de Silva, Thanuka Mahesha. "Building relationships through customer engagement in Facebook brand pages." Marketing Intelligence & Planning 38, no. 6 (2019): 713–29. http://dx.doi.org/10.1108/mip-02-2019-0085.

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Purpose Social media brand pages have emerged as an influential relationship-building tool and continue to grow in popularity as an integral part of the marketing strategy across diverse industries. Hence, the purpose of this paper is to provide a framework for building relationships through customer engagement in Facebook brand pages (FBPs). Design/methodology/approach Using a sample of 327 undergraduate Facebook users in Sri Lanka, the conceptual model of the study depicting relationships between eight latent constructs, is tested using structural equation modeling (SEM) in AMOS 21 statistic

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Rytel, Tomas. "CONSUMER VALUATION MODEL IN THE CONTEXT OF RELATIONSHIP MARKETING." Ekonomika 87 (January 1, 2009): 7–26. http://dx.doi.org/10.15388/ekon.2009.0.1048.

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The aim of this paper is to present a theoretical model of the establishment of the value created to an enterprise by consumers, which would allow a complex measuring of the benefit of the exchange of relationships based on the totality of the features significant to the exchange of relationships. The problem of an increasing concern about with the form of the relationship exchange in the theoretical and practical context of marketing calls for the need to identify the specific features of the relationship exchange, which create the value of exchange with the consumer for the company. The conc

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Evgeniya, G. Radygina. "Marketing relations in online advertising." Economic Consultant 36, no. 4 (2021): 33–41. https://doi.org/10.46224/ecoc.2021.4.4.

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<strong><em>Introduction. </em></strong>The relevance of the research is due to the fact that the model of communication between customers and suppliers within the online space has long influenced all marketing stages in the introduction of goods and services, starting with customer awareness, attitudes towards customers, soliciting potential customers to testing new products, sales, and customer retention. The purpose of the research is to identify features of the Internet as a space of marketing relationships and formulate the principles of interaction with users. <em><strong>Materials

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Dzogbenuku, Robert Kwame, and Solomon Abekah Keelson. "Marketing and entrepreneurial success in emerging markets: the nexus." Asia Pacific Journal of Innovation and Entrepreneurship 13, no. 2 (2019): 168–87. http://dx.doi.org/10.1108/apjie-12-2018-0072.

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Purpose This paper aims to examine the interconnection between marketing and entrepreneurship among small and medium scale enterprises in emerging markets. Design/methodology/approach Quantitative data were obtained from 113 micro, small and medium scale enterprises (SME) into services, manufacturing and agriculture selected conveniently within the Tema metropolis, a harbour city in Ghana; however, purposive sampling was used to choose owners and managers as respondents pre-occupied with marketing and entrepreneurial roles. These voluntary informants have operated between 4 and 9 years. Findin

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Kanwal, Supreet, Gurparkash Singh, and Harsh Vardhan Samalia. "The Role of Organizational Culture and Process-Structure in Marketing Intelligence." Journal of Cases on Information Technology 19, no. 1 (2017): 60–78. http://dx.doi.org/10.4018/jcit.2017010106.

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The presented study seeks to explore the factors impacting MI of select consumer durable organizations and to know the strength of their relationship. The intention is the development of a scale and to find the role of organizational culture and process-structure in generating MI. Survey method is used to collect the responses of IT professionals of select consumer durable companies. Data from IT professionals of consumer durable companies from Northern region of India has been collected. The principles of reliability, validity, sensitivity in the design of scale and linear regression techniqu

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Sulasih, Sulasih, Weni Novandari, and Refius Pradipta Setyanto. "Analisis Penerapan Etika Bisnis Islam Dalam Komunikasi Pemasaran Produk Simpanan Simbakota di BMT Dana Mentari Muhammadiyah Purwokerto." Miftah : Jurnal Ekonomi dan Bisnis Islam 2, no. 1 (2024): 1–17. http://dx.doi.org/10.61231/miftah.v2i1.213.

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BMT Dana Mentari Muhammadiyah Purwokerto Karanglewas Service Office presents the SIMBAKOTA savings product which aims to meet customers' basic needs on Eid. In marketing SIMBAKOTA products, of course, it is adapted to Islamic business ethics and marketing communications in order to create good service to customers so that it can increase the number of customers and income every year. This research is field research using a qualitative approach method with descriptive analysis. The results of this research have implemented Islamic business ethics in running its business by prioritizing the valu

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Serkutan, Tatyana, and Andriy Shklyaruk. "CHARACTERISTICS OF FACTORS AFFECTING MARKETING RELATIONSHIPS AND COMPETITOR MARKETING STRATEGY." Actual Problems of Economics 1, no. 275 (2024): 153–60. http://dx.doi.org/10.32752/1993-6788-2024-1-275-153-160.

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The article is devoted to the characteristics of factors that affect marketing relationships and competitive marketing strategy. Every day, companies face the issue of paying close attention to the factors that affect marketing communication with the client, the formation of competitive advantages in the market, and the development of such a marketing strategy that would provide the company with a leading position in the market. The article defines the main principles of marketing relationships that underlie the marketing competitive strategy. If a company builds relationships with a customer

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Andika Saputra. "Etika Pemasaran Syariah Solusi bagi Pemasaran yang Adil dan Transparan." Jurnal Multidisiplin Indonesia 2, no. 4 (2024): 21–26. https://doi.org/10.62007/joumi.v2i4.389.

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Sharia marketing is a marketing concept based on Islamic principles, emphasizing justice, transparency, and honesty in every transaction. This study aims to analyze the application of sharia marketing ethics in companies and its impact on consumer loyalty and business performance. The research uses a qualitative approach with case studies on several companies that implement sharia principles in their marketing activities. The findings show that companies applying sharia marketing ethics principles successfully enhance consumer loyalty and build better relationships with society, although chall

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Edriani, Devi Edriani, and Wellia Novita. "Innovative Syariah Financial Index: A New Metric for Evaluating Financial Performance." Al Urwah : Sharia Economics Journal 2, no. 02 (2024): 98–110. https://doi.org/10.61536/alurwah.v2i02.110.

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This research examines the relationship between the Innovative Syariah Financial Index and financial performance at Bank Syariah Indonesia KC Jakarta Pemuda, focusing on the roles of financial innovation, marketing strategies, risk management, and Sharia compliance. Utilizing a quantitative approach, data was collected from 45 employees through structured questionnaires, and analysis was conducted using SmartPLS to evaluate the proposed relationships. The findings reveal that financial innovation significantly impacts financial performance, with marketing strategies acting as a critical facili

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