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Books on the topic 'Principles of segmentation'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Tevfik, Dalgic, ed. Handbook of niche marketing: Principles and practice. Best Business Books, Haworth Reference Press, 2005.

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2

Linton, Ian. The spider principle: How to tailor your marketing network to suitlocal needs. Pitman, 1993.

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3

Linton, Ian. The spider principle: How to tailor your marketing network to suit local needs. Financial Times, 1993.

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4

Reznik, Galina. Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1242303.

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The textbook is the fourth edition, contains a detailed presentation of the topics of the discipline "Marketing". In an accessible and understandable form, the key concepts of the discipline "Marketing"are considered. In particular, the reader will get an idea of the essence of marketing, its types, principles, functions and basic elements; the environment of marketing and the conditions in which it can be applied. The textbook reveals the concept of the market, its types, capacity and segmentation; competition, its types, the role of the enterprise in the competition in order to achieve key s

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5

Naumov, Vladimir. Markets information and communication technology and sales organization. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/21026.

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In the textbook sets out the basic information about the structure of markets, information and communication technologies (ICT), the methods of their research, assessing the attractiveness and forecasting, criteria and methods of segmentation. Deals with the organization of the sales Department of an IT company, involving analysis of organizational forms, population division, methods of remuneration and non-material incentives for experts dealing with sales of ICT products. Sets out the methodology for strategic sales of complex IT solutions, the technique of negotiation and the basics of neur

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6

Lei, Tao, and Asoke K. Nandi. Image Segmentation: Principles, Techniques, and Applications. Wiley & Sons, Incorporated, John, 2022.

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7

Lei, Tao, and Asoke K. Nandi. Image Segmentation: Principles, Techniques, and Applications. Wiley & Sons, Incorporated, John, 2022.

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8

Lei, Tao, and Asoke K. Nandi. Image Segmentation: Principles, Techniques, and Applications. Wiley & Sons, Limited, John, 2022.

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9

Lei, Tao, and Asoke K. Nandi. Image Segmentation: Principles, Techniques, and Applications. Wiley & Sons, Incorporated, John, 2022.

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10

Godwin, Dr Suma, Dr R. Margaret Selvi, and Dr A. Amali Vinupriyadharshini. PRINCIPLES OF MARKETING. Magestic Technology Solutions (P) Ltd, Chennai, Tamil Nadu, India, 2024. http://dx.doi.org/10.47716/978-93-92090-66-0.

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Abstract This textbook, Principles of Marketing, offers an in-depth exploration of fundamental and modern marketing concepts designed to make learning accessible to students at various levels. It covers essential topics such as market segmentation, consumer behavior, product development, pricing strategies, promotions, distribution channels, and competitive analysis. Emphasizing both theoretical frameworks and real-world applications, the book integrates modern trends like digital marketing, e-marketing, and ethical considerations in global markets. Through practical examples, case studies, an

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11

Green, Brent. Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions. Paramount Market Publishing, Inc., 2006.

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12

Insight into Images: Principles and Practice for Segmentation, Registration, and Image Analysis. AK Peters, 2004.

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13

Principles of Marketing and Management: Segmentation, Targeting and Positioning and Analyzing the Marketing Environment. Independently Published, 2017.

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14

Marketing: Selling Made Simple, Sales Plan, Campaign Management, Strategy, Selling Psychology, Research, Analytics, Channels, Segmentation, Business Startup Basics, Success Metrics and Principles. Independently Published, 2022.

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15

Linton, Ian. The Spider Principle: How to Tailor Your Marketing Network to Suit Local Needs (Financial Times). Trans-Atlantic Publications, 1993.

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16

Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders. Pearson Education, Limited, 2014.

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17

Patz, Ronny, and Klaus H. Goetz. Managing Money and Discord in the UN. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780198838333.001.0001.

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How do international organizations in the United Nations system put together their budgets? What is the role of complex principals—most notably member states—and the complex agents in the bureaucracies of international organizations in budgeting processes? And what does a focus on budgeting tell us about the changing nature of the system of international organizations? This book provides answers to these questions through a detailed examination of budgeting in the UN system. The analysis draws on both quantitative and qualitative observations for a total of twenty-two UN system organizations a

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