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Zaikauskaitė, Laura, Alicja Grzybek, Rachel E. Mumford, and Dimitrios Tsivrikos. "The Theory of Planned Behaviour doesn’t reveal ’attitude-behaviour’ gap? Contrasting the effects of moral norms vs. idealism and relativism in predicting pro-environmental behaviours." PLOS ONE 18, no. 11 (November 27, 2023): e0290818. http://dx.doi.org/10.1371/journal.pone.0290818.
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The inconsistency between pro-environmental attitudes and behaviours called the ’attitude-behaviour’ gap, has been reported in many scenarios relating to sustainable actions. However, the reasons for it are not entirely clear. It has been proposed that the ’attitude-behaviour’ gap is driven by the moral dimension whereby moral attitudes fail to translate into subsequent moral behaviours. If so, the lacking integration of moral dimension into the environmental domain serves as a generalisable factor to improve the accuracy of predicting pro-environmental behaviours. Hence, we aimed to explore (i) whether the addition of a moral element to the Theory of Planned Behaviour (TPB) shows the ’attitude-behaviour’ gap and (ii) whether the ethics position questionnaire (EPQ) is a more suitable measure of morality within the TPB framework, as compared to that of moral norms. The results from 181 US MTurk participants disclosed that the addition of the moral element to the TPB framework did not reveal the presence of the ’attitude-behaviour’ gap, despite both moral norms and idealism significantly predicting pro-environmental attitudes. The findings do not indicate whether moral norms or idealism should be used as a more accurate measure of morality within the TPB framework, although relativism was found to have no significant effects. Further investigation of why the moral element does not reveal the ’attitude-behaviour’ gap within the TPB framework predicting pro-environmental behaviours would help understand the reasons why rational choice models tend to overestimate theoretical vs. real-life engagement with sustainability.
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Balador, Z., M. Gjerde, and B. Vale. "Environmental attitudes and recycling behaviour of architects in New Zealand." IOP Conference Series: Earth and Environmental Science 1101, no. 6 (November 1, 2022): 062006. http://dx.doi.org/10.1088/1755-1315/1101/6/062006.
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Abstract The use of reclaimed and recycled building materials is considered a pro-environmental behaviour and studying the factors that influence this is a first step towards establishing such behaviour. It is therefore essential to understand how pro-environmental behaviours develop. This article investigates the relationships between the influential factors on behaviours that help reduce waste in the construction industry, focussing on New Zealand architects. The study utilizes an online questionnaire based on the Theory of Planned Behaviour (TPB), which is made up of attitude, subjective norm, intention, and perceived behavioural control. The study reveals that the attitudes, intentions and perceived behavioural control of architects are strong predictors of pro-environmental behaviour while the subjective norm is a weak predictor. Knowledge of architects about regulations and certificates related to recycled materials will influence the pro-environmental practices. One of the obstacles in this way is the attitude of people and architects can play an important role in changing it. These findings show that architects need to be informed about related regulations and educated about different ways of integrating these materials.
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Colombo, Serena Lidia, Salvatore Gaetano Chiarella, Antonino Raffone, and Luca Simione. "Understanding the Environmental Attitude-Behaviour Gap: The Moderating Role of Dispositional Mindfulness." Sustainability 15, no. 9 (April 27, 2023): 7285. http://dx.doi.org/10.3390/su15097285.
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Great scientific effort has been devoted to understanding what drives pro-environmental behaviour, yet the question of the environmental attitude–behaviour gap remains unanswered. Studies have indicated that self-regulation and executive functions may reduce such a gap by increasing individuals’ ability to maintain attention on present actions and to resist goal-conflicting temptations. Given the inherent association of self-regulation and executive functions with dispositional mindfulness, we carried out a cross-sectional study to test the hypothesis of the role of dispositional mindfulness in explaining the phenomenon. Our results showed that higher levels of dispositional mindfulness, measured via the Five Facets Mindfulness Questionnaire (FFMQ), are related to a higher tendency to perform pro-environmental behaviour, and that the observing facet of the construct would predict higher pro-environmental behaviour scores. Interestingly, we also found the acting with awareness and nonjudging factors to be moderators of the relationship between pro-environmental attitudes and behaviours, suggesting that enhanced awareness of the present moment may favour higher congruence between attitudes and behaviours, and that higher acceptance may favour more adaptive coping strategies to the climate challenge. Our findings provide a novel contribution to the understanding of the relationship between mindfulness and pro-environmental behaviour and support the perspective that self-regulation skills would contribute to reducing the environmental attitude–behaviour gap.
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Chawla, Gaurav, Peter Lugosi, and Rebecca Hawkins. "Factors Influencing Hospitality Employees’ Pro-Environmental Behaviours toward Food Waste." Sustainability 14, no. 15 (July 22, 2022): 9015. http://dx.doi.org/10.3390/su14159015.
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Food waste remains an ongoing problem in hotel operations, and changing employees’ behaviour is key to tackling this issue. Analysing the influences on employees’ working practices can help to drive pro-environmental behaviour changes that reduce food waste, thus supporting the UN’s SDG 12: ensuring responsible consumption and production patterns. This study used the theory of planned behaviour as its theoretical framework and empirical data generated through participant observation, analysis of organisational documents, and semi-structured interviews in luxury hotels to examine waste drivers among employees. The findings suggest that hotel workers adopt a rational rather than moral lens toward food waste. Moreover, attitudes, subjective norms, and perceived behavioural control strongly influence intentions to perform pro-environmental behaviours. Positive attitudes and strong subjective norms propel employees toward pro-environmental behaviours while a lack of perceived control acts as a constraining force.
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Higgins, Kieran, and Claire Kilpatrick. "Reflecting on a Difficult Past Does Not Influence Pro-Environmental Attitudes or Behaviours." European Journal of Sustainable Development 11, no. 3 (October 1, 2022): 1. http://dx.doi.org/10.14207/ejsd.2022.v11n3p1.
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Successfully addressing the environmental crisis requires current generations to change behaviours for the benefit of future generations. Perceptions of responsibility towards future generations have been found to increase pro-environmental attitudes and behaviours. Therefore, methods which enhance feelings of responsibility, or intergenerational reciprocity, are central to tackling the environmental crisis. Research shows intergenerational reciprocity can be increased through the process of reflecting on the heroic actions and sacrifices of past generations. However, the impact of reflecting on a negatively framed ‘difficult’ past remains unknown. Via an online, quasi-experimental questionnaire, this study utilised the context of the ethno-nationalist conflict in Northern Ireland, known as ‘The Troubles’, to explore how reflecting on a difficult past influences pro-environmental attitudes and behaviours. The results suggest that reflecting on The Troubles has no effect on pro-environmental attitudes or behaviour. The salience of negative feelings about The Troubles may have supressed the generation of intergenerational reciprocity and environmental concern
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Siregar, Zulkifli Musannip Efendi, Rina Masruroh, Abd Rasyid Syamsuri, R. Indra Kusuma Jaya, and Dini Hariyati Adam. "Locus of Control on Pro-Environmental Behavior: The Role of Attitude toward Pro-Environmental Behavior." International Journal of Social Science and Business 6, no. 3 (July 31, 2022): 416–25. http://dx.doi.org/10.23887/ijssb.v6i3.48882.
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Students’ behavior related to environmental protection and conservation is very important to discuss. Action pro-environmental every people, through the change of daily habits and behavior, is needed to decrease environmental problems and promote a clean, healthy, and unpolluted environment. This study aims to analyze the locus of control’s effect and attitude toward pro-environmental behaviours’ effect on the students’ pro-environmental behavior. This study uses an online survey method. A total of 386 respondents were collected. Therefore, the sample in the study amounted to 386 respondents. We used quantitative and structural equation modeling methods to examine the hypotheses. The data were processed by Amos software version 23. This study found that locus of control affects the attitude toward pro-environmental behavior. The locus of control and attitude toward pro-environmental behavior also positively affect students’ pro-environmental behavior. We invented that attitudes toward pro-environmental behavior did not mediate the effect of students’ locus of control on the pro-environmental behaviours of the students. The suggestion to improving the students’ locus of control and attitude related to the environment to gain and enhance the students’ pro-environmental behavior. The originality or value of this study gives a new insight into understanding the interaction between students’ locus of control and attitude toward the environmental behavior of the students in Indonesia.
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Kowalska, Aleksandra, Monika Ratajczyk, Louise Manning, Milena Bieniek, and Radosław Mącik. "“Young and Green” a Study of Consumers’ Perceptions and Reported Purchasing Behaviour towards Organic Food in Poland and the United Kingdom." Sustainability 13, no. 23 (November 24, 2021): 13022. http://dx.doi.org/10.3390/su132313022.
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Globally, the organic food market is the most successful green market. Young consumers, the decision-makers of the future, are perceived as being more environmentally concerned than older cohorts. The aim of this study was to consider young consumers’ attitudes and behaviours concerning organic food, where the organic food market in the UK is more mature than in Poland. Empirical research was conducted using a web-based survey questionnaire (CAWI) with consumers (n = 973) in both countries. The associations between four constructs (general pro-social attitudes, green consumption values, receptivity to green communication, and buying behaviour) were considered using CB-SEM. We extended the model with two new constructs to explain young consumers’ purchases of organic food. UK respondents are significantly more conscious green consumers with higher environmental attitude intensity than Polish residents. Intensity of pro-environmental attitude components influences directly and indirectly the choice of organic food. People with a higher intensity of pro-environmental attitudes are significantly more likely to choose organic food. Perception of organic food influences purchases only in Poland. The components of pro-environmental attitudes and perception of organic food alone do not explain the variability in behaviour, despite a good fit of the model. This suggests that other independent variables may be of influence.
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Stoyanova, Radina, Maria Rartz, and Jonko Bushnyashki. "Psychological Perspectives on Pro-environmental Behaviour." Filosofiya-Philosophy 33, no. 4s (December 17, 2024): 168–85. https://doi.org/10.53656/phil2024-04s-09.
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Values serve as guiding principles and are typically viewed as determinants of beliefs and behaviour. In the current study we explored the relationships between basic human values, ecological beliefs, and pro-environmental behavior. The present study is oriented towards investigating the connections between basic human values, ecological beliefs and pro-ecological behaviour. The study was conducted on a sample of 551 respondents – Bulgarians, between 13 and 90 years old (X=27.38; SD=13.34). For the purpose of the study, questionnaires were used to measure value orientations, attitudes towards climate change and pro-ecological behaviours. The results indicated that value orientations focusing on concern for the well-being of others and nature, as well as on preserving traditions, social order, and security, were associated with ecological beliefs and pro-environmental behaviours. We also found that males had significantly higher levels of denial beliefs of climate change, while females had higher levels of solastalgia and perceived environmental efficacy. The study contributes to a better understanding of the psychological prerequisites and motives underlying pro-environmental behavior, with the findings being applicable to the development of information campaigns and interventions aimed at promoting sustainable practices and addressing climate change.
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Miller, Lindsay B., and Ronald E. Rice. "(Mis)matched direct and moderating relationships among pro-environmental attitudes, environmental efficacy, and pro-environmental behaviors across and within 11 countries." PLOS ONE 19, no. 6 (June 18, 2024): e0304945. http://dx.doi.org/10.1371/journal.pone.0304945.
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Pro-environmental behaviors are influenced by individuals’ pro-environmental attitudes and environmental efficacy, among many other factors. However, attitude-behavior models are inconsistent on whether and how attitudes, efficacy, and behaviors should match in specificity or generality, and on the moderation effect of efficacy. This study first tests a simple model including direct and moderating relationships between pro-environmental attitudes, environmental efficacy, and pro-environmental behaviors. Then it examines relationships among subscales matched or mismatched in their respective specific or general domain of environmental attitudes (concern, values), environmental efficacy (self, collective), and pro-environmental behaviors (private, public). Secondary data come from an overall sample of 11,000 respondents across 11 countries, with n = 1,000 from each country. Pro-environmental attitudes and efficacy have direct relationships with pro-environmental behavior, but efficacy has little moderation effect. Different combinations of (mis)matched measures produce slightly different results, with the most variance explained, counter to hypotheses, by two mismatched models. Results are generally consistent across countries.
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Wilkie, Stephanie, and Hannah Trotter. "Pro-environmental attitudes, pro-environmental behaviours and nature-relatedness: Differences based on place preference." European Review of Applied Psychology 72, no. 2 (March 2022): 100705. http://dx.doi.org/10.1016/j.erap.2021.100705.
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Odhiambo Joseph, Owino. "Pro-Environmental Consumer Behavior: A Critical Review of Literature." International Journal of Business and Management 15, no. 1 (December 12, 2019): 1. http://dx.doi.org/10.5539/ijbm.v15n1p1.
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The damage to the environment caused by commercial activities and consumption behaviours has become a reason for concern in recent times. Sustainable consumption and drivers behind it was the main objective of the study. The study is a critical review of literature on pro-environmental behaviours with focus on theory, behavioural drivers and inhibitors. The review covered conceptual and empirical papers selected from peer reviewed articles with high citation index. Behaviour change theories including theory of reasoned action, theory of planned behaviour, norm activation theory and goal framing theory were reviewed. In light of theory, attitude, behavioural intention and perceived consequences are the major variables that cause pro-environmental behaviour. Nevertheless, norm activation theory fails to explain behaviour where people are in denial of responsibility for the consequences of their consumption. The study established that pro-environmental behaviour is caused by both intrinsic and extrinsic factors. Intrinsic factors include environmental awareness and knowledge, attitude, consumer age, education, and concern for the environment. Extrinsic factors including income, social network and culture bridge the gap between attitude and pro-environmental behaviour. Perceived high price and lack of trust for green products were the major barriers to sustainable consumption behaviours. The study concludes that interaction between consumer attitude and favourable contextual factors lead to pro-environmental behaviours.
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Norris, Erhabor Igbinosa, and Osayande E.I. "Influence of Adult Literacy Education on the Environmental Behaviours of Women." European Scientific Journal, ESJ 13, no. 20 (July 31, 2017): 241. http://dx.doi.org/10.19044/esj.2017.v13n20p241.
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The study assessed the influence of adult literacy education on the environmental attitudes and behaviours of women in Edo State. A sample size of 253 respondents were selected using both census sampling to select the 15 adult literacy centers in the state and simple random sampling by balloting to choose the sample for the study. The instrument for the study had a reliability of 0.75 for the attitude subscale and 0.83 for the behaviours subscale. It was observed from the study that the majority of the respondents (57.3%) had a positive attitude towards the environment and their response revealed that they rarely partake in most pro-environmental behaviours. There was a weak positive relationship observed between the respondents’ environmental attitude and their environmental behaviour. Hence the researchers recommended that more emphasis should be placed on implementing adult environmental education in each of the adult literacy centers in Edo State.
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Porras-Bueno, Nuria. "Residents' pro-tourism attitudes, intentions, and behaviours: A meta-analysis." European Journal of Tourism Research 38 (August 1, 2024): 3811. http://dx.doi.org/10.54055/ejtr.v38i.3519.
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The aim of this paper is to conduct a meta-analysis of 36 studies that analyse residents' intentions and pro-tourism behaviours as dependent variables in the light of the Theory of Reasoned Action (TRA) and the Theory of Planned Behaviour (TPB), focusing on the relationship between the constructs "attitude," "intention" and "behaviour." The results confirmed our three starting hypotheses, two supporting the postulates of the TRA and TPB and a third suggesting a strong effect size and direct correlation between attitudes and pro-tourism behaviours. In addition, the study site and source of research are significant moderators of the relationship between intention and behaviour and between attitude and behaviour, respectively, explaining part of the variability in effect sizes. Nonetheless, overall, the results of the moderation analysis suggest that much of the moderation is due to the heterogeneous operationalization of the analysed constructs.
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Kuo, Hui-Ju, and Yang-chih Fu. "Global Convergence and National Disparities in the Structure of Environmental Attitudes and Their Linkage to Pro-Environmental Behaviours." Environmental Values 29, no. 3 (June 1, 2020): 261–91. http://dx.doi.org/10.3197/096327119x15579936382680.
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Although similar environmental issues are present across the globe, residents of different countries vary in the extent to which they are concerned about and act upon these issues. Drawing on data from the 2010 Environment module of the International Social Survey Programme, this study tests the structural comparability of environmental attitudes across 32 countries and examines how pro-environmental behaviours are linked to relevant attitudes. A confirmatory factor analysis from structural equation modelling helps identify three latent constructs of environmental attitudes: willingness to sacrifice, biospheric orientation and environmental scepticism. Further regression analyses reveal that the linkages between pro-environmental behaviours and the constructs of environmental attitudes converge in some countries but are less consistent in others. The findings help pinpoint signs of global convergence and national disparities, which merit more extensive analyses amid the recent surge in the availability of diverse empirical data from around the world.
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Duda, Ewa, Helena Anacka, Jolanta Kowal, Iwona Nowakowska, Hanna Obracht-Prondzyńska, Hanne Cecilie Geirbo, Kacper Radziszewski, Małgorzata Romanowska, Aleksandra Wyciszkiewicz, and Jakub Zawieska. "Encouraging Pro-environmental Behaviour Through an Educational Mobile Application: Preliminary Insights from Early Adopters." International Journal of Pedagogy, Innovation and New Technologies 10, no. 1 (June 30, 2023): 64–78. http://dx.doi.org/10.5604/01.3001.0053.9400.
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This article aims to explore the extent to which the educational mobile application PULA supports and promotes pro-environmental behaviours, identify the most utilised functionalities by early adopters, and explore the least engaged functionalities. The study employs a quantitative approach based on data collected from the application. The analysis provides a comprehensive understanding of users' experiences and behaviours within the application, contributing valuable insights into its potential to foster pro-environmental attitudes and behaviours. The results suggested that the users, especially women, were generally interested in the learning activities. Pro-environmental transport-related activities were also frequently undertaken by the users. While women tended to split their time into various functionalities of the application, men focused mainly on the transport-related ones. This research contributes to the emerging field of using educational mobile applications for promoting pro-environmental behaviour. The study's focus on early adopters provides unique perspectives on the mechanisms behind behaviour change and offers implications for future interventions. The findings of this study can impact environmental conservation efforts. By encouraging pro-environmental behaviour through an accessible mobile application, a broader audience can be reached and motivated to adopt greener habits. The insights gained from this research can inform the design and development of future applications to foster sustainable practices, benefiting society and contributing to building a more sustainable future.
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Okumah, Murat, Ata Senior Yeboah, Elias Nkiaka, and Richard Apatewen Azerigyik. "What Determines Behaviours Towards Water Resources Management in a Rural Context? Results of a Quantitative Study." Resources 8, no. 2 (June 11, 2019): 109. http://dx.doi.org/10.3390/resources8020109.
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Recent environmental policies introduced to safeguard the quality of water resources have focussed on encouraging pro-environmental behaviours (PEB). This has resulted in a considerable volume of research output that seeks to investigate the determinants of PEB in the context of water resources management. However, there is a paucity of literature exploring the topic within the developing country context, though evidence suggests that these regions record the highest rates of water resource pollution. This limits our understanding of the determinants of PEB and thus constrains our ability to develop and implement effective policies to encourage uptake of PEB. Following this, we apply the Theory of Planned Behaviour to explore the determinants of PEB, using structural equation modelling to analyse survey data from rural Ghana. The evidence supports the hypothesis that attitudes and perceived behavioural control affects intentions, and this translates into pro-environmental behaviour. Results further indicate that attitude and perceived behavioural control have a strong explanatory power in people’s intentions, and intentions are influential drivers of pro-environmental behaviour. An explicit recognition of the role of situational factors could offer a profound understanding of the determinants of behaviours that promote water resources management and support the development and implementation of policies aimed at safeguarding the quality of water resources.
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Parker, Lukas, Torgeir Aleti Watne, Linda Brennan, Hue Trong Duong, and Dang Nguyen. "Self expression versus the environment: attitudes in conflict." Young Consumers 15, no. 2 (June 10, 2014): 138–52. http://dx.doi.org/10.1108/yc-06-2013-00383.
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Purpose – This paper aims to present the findings of a survey into attitudes towards the environment and the pro-environmental behaviours of young adults in Vietnam. Design/Methodology/Approach – An online survey was administered to university students in Vietnam’s two most populous cities, Ha Noi and Ho Chi Minh City (N = 391). Findings – The results suggest that environmental considerations are not taken into account in young Vietnamese adults’ purchase intentions. This is more evident in expressive purchases, but also, to some degree, in utilitarian purchases. Practical implications – For the marketers of environmentally friendly products, this represents at least two key challenges: first, to try to shift the attitudes of young adult consumers towards thinking of environmental friendliness as an attractive characteristic and status-filled activity for potential expressive purchases. Second, making environmentally friendly alternatives of expressive goods more visible and more widely available in Vietnam. Social implications – Non-government organisations and governments seeking to protect the environment need to consider this unique dynamic in social marketing campaigns to increase the desirability of pro-environmental product choices and other pro-environmental behaviours. Originality/value – This paper examines pro-environmental behaviours and intentions of young adults in Vietnam for the first time. The paper establishes that self-expression is more important than the environment, and it is also evident that these young consumers are still vulnerable to perceived social pressure when it comes to expressing themselves.
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Jin, Ziqiao. "Study on the Impact of Environmental Governance Effectiveness on Public Participation in Pro-Environmental Behaviour." Transactions on Economics, Business and Management Research 7 (June 5, 2024): 380–92. http://dx.doi.org/10.62051/va0qrz68.
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In recent years, the disharmonious relationship between human beings and the natural environment has become increasingly evident,and ecological and environmental problems have become progressively more serious.Public participation in pro-environmental behaviour is an important measure for the effective protection of the ecological environment and the real realisation of harmonious coexistence between man and nature.However, few current studies on pro-environmental behaviours have analysed pro-environmental behaviours from the perspective of the effects of environmental governance.Therefore,based on the theory of "attitude-behaviour-situation", this study constructed an ordered probability unit model to investigate the impact of environmental governance on public participation in pro-environmental behaviours.The empirical test was conducted by using data from a sample of 7617 households from the 2021 China General Social Survey using stata 17.0 software. The results show that environmental governance effects significantly influence citizens' private domain pro-environmental behaviour, while the effects are insignificant in terms of public domain pro-environmental behaviour. Meanwhile, through the heterogeneity test, it was found that age and socio-economic status positively motivate public participation in private pro-environmental behaviours, while the number of family members negatively motivates public participation in private pro-environmental behaviours.The results of this paper have some implications for environmental governance.
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Hełka, Anna, Maria Amin, Alicja Fober, Justyna Jonak, Sabina Krzemińska, and Katarzyna Neska. "Does experiencing poverty and lower economic status make us less pro-ecological?" Polish Psychological Bulletin 46, no. 1 (March 1, 2015): 26–33. http://dx.doi.org/10.1515/ppb-2015-0003.
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Abstract The main aim of this study was to examine whether the economic status (current and in childhood) determined pro-ecological attitudes and behaviour. The survey involved 207 adults with different economic status. Both economic status in childhood and the present were taken into consideration. Analysis of the results indicated that people raised in families with low and medium material status have not only more eco-friendly attitudes but also have a greater tendency towards various ‘green’ behaviours. The differences among people with different current material status concerning their eco-friendly attitudes and behaviours are not so obvious. The most wealthy seem to have a less pro-ecological attitude, but on the other hand they are ready to put more money towards ecologically-friendly household expenses.
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Christodoulou, Vasiliki, Manuel Bächtold, and Kalypso Iordanou. "Can a values and video-based activity increase knowledge or pro-environmental attitudes and behaviour?" E3S Web of Conferences 585 (2024): 10001. http://dx.doi.org/10.1051/e3sconf/202458510001.
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Environmental education is important in the face of the climate crisis. Although previous studies suggest that knowledge could boost pro-environmental attitudes, behavioural change is complex and may go beyond knowledge acquisition. Previous research highlighted biospheric and altruistic values as motivational factors related to pro- environmental behaviour (PEB). Video-based education has arisen as an accessible environmental learning medium. Video-sharing platforms offer accurate educational videos, although, it is unclear if they can increase knowledge, PEB or change attitudes. An online experiment randomly allocated 72 students in two conditions to watch an informational video on climate change, with one condition engaging in a values clarification task. Participants completed questionnaires on environmental attitudes, PEB, environmental self-efficacy and knowledge. Cross-correlations indicated complex inter-relationships and a non-significant relationship between knowledge and PEB at baseline. The values clarification task did not offer an advantage on PEB or pro-environmental attitudes. Both conditions experienced increases in knowledge, indicating that watching an educational video on climate change contributes to knowledge acquisition. The findings highlight complex mechanisms involved in increasing pro-environmental attitudes and behaviours. The study was part of the project “Be the Change: Innovative Higher Education for Environmental Sustainability,” co-funded by the ERASMUS+ Programme of the European Union (Project number: 2022-1-SE01- KA220-HED-000087275).
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Hossain, Imran, Md Nekmahmud, and Maria Fekete-Farkas. "How Do Environmental Knowledge, Eco-Label Knowledge, and Green Trust Impact Consumers’ Pro-Environmental Behaviour for Energy-Efficient Household Appliances?" Sustainability 14, no. 11 (May 26, 2022): 6513. http://dx.doi.org/10.3390/su14116513.
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Pro-environmental behaviour (PEB) helps individuals to minimize the negative effects of their actions on the environment; for example, by recycling and reducing energy consumption. This study aimed to explore consumers’ attitudes and trust in energy-efficient household appliances and their environmental and eco-label knowledge to determine how these may affect pro-environmental behaviour (PEB). In addition, the study examined the mediating effects of attitude and green trust on the proposed frameworks of environmental and eco-label knowledge in relation to consumer pro-environmental behaviour. PLS-SEM (Partial Least Squares–Structural Equation Modelling) was applied to a study from Bangladesh to examine hypotheses proposed from the data generated by 1510 valid respondents relating to their experiences of using household energy-efficient products. The results showed that environmental knowledge, eco-label knowledge, attitude, and green trust all significantly correlated with consumer pro-environmental behaviour. In addition, attitude and green trust significantly mediated the relationship between environmental knowledge, eco-label knowledge, and pro-environmental behaviour. This study also found that green trust positively affects consumer attitudes, and that those attitudes serve as a significant mediator between green trust and pro-environmental behaviour. An IPMA (importance-performance matrix analysis) map indicated that the total effects of environmental attitude and eco-label knowledge were more important to defining the pro-environmental behaviour of consumers than those of environmental knowledge and green trust. To the best of the authors’ knowledge, this research introduces for the first time an empirical survey that provides a new theoretical framework for consumer pro-environmental behaviour in regard to energy-efficient household appliances in the context of a developing country. Suggestions are provided on ways to promote energy-saving appliances from theoretical and practical perspectives.
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Tarapata, Jolanta. "ORIENTATION ON SUSTAINABLE CONSUMPTION IN THE BEHAVIOR OF YOUNG CONSUMERS." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 21, no. 2 (June 30, 2020): 207–18. http://dx.doi.org/10.5604/01.3001.0014.2884.
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The aim of this paper is to identification young consumers’ attitude to sustainable consumption and present their pro-environmental and pro-social behaviours and their motives. This discussion is complemented with the results of own pilot study regarding young people’s involvement in pro-eco and pro-social projects. The sample included 88 people - first-year students of full-time engineering studies.The analysis of gathered data allowed to formulate some conclusions. It showed that high awareness of growing environmental and social problems and threats they pose is a significant phenomenon in the area of young consumers’ choices. This awareness is accompanied by confidence that individual actions and attitudes can lead to restoration of the natural environment. These factors are becoming a crucial motive for young adults to undertake socially and environmentally responsible actions. However, sometimes there is a discrepancy between their pro-eco declarations and actual behaviours of sustainable consumption. This is mainly due to financial factors, which in many situations seem to be predominant
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Hakl Pickova, Radka, and Michal Hruby. "Purported green attitude vs. actual pro-environmental behaviour of Czech consumers." Marketing Science & Inspirations 15, no. 4 (December 20, 2020): 27–37. http://dx.doi.org/10.46286/msi.2020.15.4.3.
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Green attitudes and consumer behaviour should correlate in order to achieve environmental objectives. Yet an attitude-behaviour gap exists, and there are many reasons why green attitudes are not proportionately translated into actual behaviour. This paper aims to describe the foundations of green attitudes of Czech consumers – their trust in solutions of companies, their belief in global warming and their willingness to join pro-environmental initiatives. Czech consumers were segmented by their gender, age and education. Based on a literature review and the results of this research, managerial implications were suggested in order to reduce this attitude-behaviour gap and help companies to communicate their green strategy more effectively. These fndings were framed by the previous research papers by the authors (Jaderná et al.) and should give an indication how to understand Czech consumers better.
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Motamedi-Barabadi, Samaneh, Fernando Almeida-García, and Rafael Cortés-Macías. "INFLUENCE OF ENVIRONMENTAL ATTITUDES IN IRANIAN ECOTOURIST BEHAVIOUR." Cuadernos de Turismo, no. 52 (December 22, 2023): 285–318. http://dx.doi.org/10.6018/turismo.593641.
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This study investigates the effects of environmental attitudes on pro-environmental behavior. A conceptual model examines the structural relations among environmental attitude, concern, value and knowledge towards pro environmental behavior of ecotourist. 439 Iranian ecotourists from Mashhad mountains were randomly surveyed. This study uses the structural equation model (SEM) to evaluate the factor that influence the pro-environmental behaviors. Results shows that pro-environmental concern, anthropocentric and ecocentric environmental attitude has a significant influence on pro-environmental behavior. Este estudio investiga los efectos de las actitudes medioambientales sobre el comportamiento proambiental. Un modelo conceptual examina las relaciones estructurales entre la actitud medioambiental, la preocupación, el valor y el conocimiento hacia el comportamiento proambiental del ecoturista. Se encuestó aleatoriamente a 452 ecoturistas iraníes de las montañas de Mashhad. Este estudio utiliza el modelo de ecuaciones estructurales (SEM) para evaluar los factores que influyen en los comportamientos proambientales. Los resultados muestran que la preocupación proambiental y la actitud medioambiental antropocéntrica y ecocéntrica influyen significativamente en el comportamiento proambiental.
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Berenguer, Jaime, José A. Corraliza, and Rocío Martín. "Rural-Urban Differences in Environmental Concern, Attitudes, and Actions." European Journal of Psychological Assessment 21, no. 2 (January 2005): 128–38. http://dx.doi.org/10.1027/1015-5759.21.2.128.
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Abstract. Pro-environmental orientation constitutes one of the basic referents of modern culture. However, this pro-environmental orientation of a general nature does not permit us to predict pro-environmental behaviors. In order to explain this incongruence, it is necessary to take into account the sociostructural factors and socialization experiences through which people form their environmental values, attitudes, and behaviors. In this study we compare the values, attitudes, and behaviors of a rural sample and an urban sample, measured by means of three scales: the New Ecological Paradigm Scale, a moral obligation scale specifically designed for this study, and a scale of pro-environmental behavioral intentions. The results indicate high levels of environmental concern and low levels of pro-environmental behavior in both samples. On comparing the two samples it was found that those living in cities assume a larger number of environmental responsibility values but show less pro-environmental orientation when the attitude and behavioral intention scales are used. People living in the rural context present more attitudes of environmental responsibility and greater consistency on expressing behavioral intentions compatible with the protection of the environment.
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Ruiu, Maria Laura, Gabriele Ruiu, Massimo Ragnedda, and Felice Addeo. "Exploring Digital-Environment Habitus in Italy—How Digital Practices Reflect Users’ Environmental Orientations?" Sustainability 16, no. 12 (June 7, 2024): 4880. http://dx.doi.org/10.3390/su16124880.
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This study employs the Bourdieusian concept of habitus to explore how users’ mental dispositions are associated with both their eco-conscious use of digital technologies and online behaviours. The digital-environmental habitus, reflecting such a combination of digital technology use and environmental attitudes, is explored through an online survey of 1188 participants. Factorial analyses are used to measure the environmental orientation of digital users, their digital expertise, and the digital-environmental habitus, encompassing both awareness and behavioural dimensions. We then use a path structural model to investigate the relationship among these constructs. The results indicate that pro-environmental dispositions are associated with digital pro-environmental awareness and behaviours. The existence of digital-specific environmental awareness also enhances pro-environmental digital behaviours, emphasising the importance of educating users about the environmental impact of digital tools. While digital expertise alone does not significantly predict digital-environmental awareness, it does moderate the digital-environmental habitus’s behavioural aspect, promoting behaviours mutually beneficial for users and the environment. Further research is needed to understand how benefit-oriented and eco-centric environmentalism manifests in the digital arena.
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Bert, Fabrizio, Marta Gea, Christian Previti, Gregorio Massocco, Giuseppina Lo Lo Moro, Giacomo Scaioli, Tiziana Schilirò, and Roberta Siliquini. "The Environmental Health Literacy of Italian General Population: The SPeRA Cross-Sectional Study." International Journal of Environmental Research and Public Health 20, no. 5 (March 2, 2023): 4486. http://dx.doi.org/10.3390/ijerph20054486.
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Environmental health literacy (EHL) includes knowledge of health effects due to environmental exposure and skills to protect health from environmental risks. This study investigated some aspects about EHL of the Italian adult population. Data were collected through questionnaires (n = 672) and analysed through multivariable logistic regression models. Results showed that participants with incomplete/insufficient self-perceived knowledge of health effects due to environmental risks verified less information about this topic (adjOR = 0.38 (CI95% 0.25–0.59)/0.09 (0.04–0.21); p < 0.001/<0.001), potentially spreading fake news. The self-perceived exposure to pollution was higher in participants living in towns than in rural areas (small, medium, big towns adjOR = 2.37 (1.41–3.97), 2.10 (1.11–3.96), 3.11 (1.53–6.31); p = 0.001, 0.022, 0.002) and lower in participants with incomplete/insufficient knowledge about pollution effects (adjOR = 0.54 (0.32–0.92)/0.30 (0.13–0.67); p = 0.022/0.004), confirming that knowledge is essential to achieve awareness. Since insufficient self-perceived knowledge of pollution effects was negatively associated with the adoption of pro-environmental behaviours (adjOR = 0.37 (0.15–0.90); p = 0.028), EHL was proven to be a virtuous behaviour promoter. Finally, a lack of institutional support, time and cost were identified as barriers to pro-environmental behaviours. This study provided useful data to design prevention programmes, underlined some barriers to pro-environmental behaviours and highlighted the need to promote attitudes and behaviours aimed at contrasting environmental pollution, thus protecting human health.
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Orviska, Marta, Jan Hunady, and Denisa Mlynarova. "Pro-Environmental Behaviour of EU Citizens." International Journal of Standardization Research 17, no. 1 (January 2019): 40–57. http://dx.doi.org/10.4018/ijsr.2019010103.
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This article examines the pro-environmental behaviour of EU citizens and the potential connection with their attitudes towards common environmental legislation and environmental standards. It analyses factors of the pro-environmental behaviour of EU citizens and their attitudes towards EU environmental legislation and helping non-EU countries improve their environmental standards. The article uses cross-sectional regression analysis based on Special Eurobarometer survey. Respondents show a mostly positive view of EU environmental protection legislation and standards enforcement. Respondents with pro-environmental behaviour in their daily life are significantly more in favour to common environmental legislation and standards. Women, managers, and those interested in political affairs are more positive as well.
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Giefer, Madeline M., M. Nils Peterson, and Xiaodong Chen. "Interactions among Locus of Control, Environmental Attitudes and Pro-Environmental Behaviour in China." Environmental Conservation 46, no. 03 (April 14, 2019): 234–40. http://dx.doi.org/10.1017/s0376892919000043.
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SummaryPromoting environmentally conscious behaviour requires an understanding of the complex cognitive mechanisms by which people decide to act environmentally. Research suggests that locus of control (LOC), or the extent to which a person feels his or her own actions can produce broader change, is an important predictor of environmental behaviour; however, little is known about how LOC interacts with other cognitive motivators. This study uses a nationwide survey from China to test whether LOC moderates the effect of environmental attitudes on behaviour. Respondents with external LOC (i.e., those who believe personal actions cannot produce change) reported lower pro-environmental behaviour than those with internal LOC (i.e., those who believe personal actions can produce change). In addition, the influence of environmental attitudes on pro-environmental behaviour was stronger among respondents with external LOC than those with internal LOC. These results support efforts to promote conservation in China by promoting internal LOC and add a novel suggestion that attitude-based messaging is more efficacious among audiences with external LOC.
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Lubiński, Kamil, and Magdalena Grębosz-Krawczyk. "Economical, Innovative, or Ecological? What Are the Green Energy Users?" Energies 17, no. 21 (October 30, 2024): 5419. http://dx.doi.org/10.3390/en17215419.
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Green energy sources play a vital role in mitigating environmental impacts and reducing dependence on energy imports. Growing concerns over climate change, coupled with public policies promoting the expansion of green energy, have notably shaped consumer attitudes and behaviours. This study aims to address the knowledge gap by examining the impact of a sustainable lifestyle, consumer innovativeness, and economic attitudes on the intention to adopt green energy sources. The research was conducted on 580 Polish consumers using an online survey. The results of structural equation modelling revealed that pro-environmental self-identity (PESI) and consumer innovativeness (CI) have a positive impact on consumer behaviour toward green energy sources. Pro-environmental self-identity (PESI) is the strongest determinant of consumer behaviour toward green energy sources. Our research on Polish consumer behaviour could serve as a frame of reference for other countries, particularly in Central and Eastern Europe. From a theoretical standpoint, this research enhances the understanding of pro-environmental self-identity (PESI) and its link to consumer innovativeness while also offering insights into consumer behaviour related to green energy sources, based on the experiences from the Polish market. The conclusions derived from this study may provide valuable guidance for managers and policymakers in formulating strategies to promote the adoption of green energy sources across Europe effectively.
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Graves, Catherine, and Katy Roelich. "Psychological Barriers to Pro-Environmental Behaviour Change: A Review of Meat Consumption Behaviours." Sustainability 13, no. 21 (October 20, 2021): 11582. http://dx.doi.org/10.3390/su132111582.
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Meat consumption behaviours contribute significantly to global greenhouse gas emissions. Interventions to enable meat consumption reductions need to consider the psychological barriers preventing behavioural changes. Our aims were twofold; (1) to explore the psychological barriers to reducing meat consumption and how they can be overcome through a Rapid Evidence Review; and (2) to explore the usefulness of integrating the Kollmuss and Agyeman (K&A) model of pro-environmental behaviour and psychological distance, which provides the analytical framework. This review utilised three databases, focussing on empirical studies since 2010, which returned 277 results with seven eligible studies. We found that habit is the most significant psychological barrier to change, however, values and attitudes could act as moderating variables. We found gaps in the behavioural mechanism, indicating the presence of direct and indirect psychological barriers. We identified several actionable policy recommendations, such as utilising co-benefits, the importance of values in messaging, and targeting repeated behaviours. We found that study outcomes did not always translate into policy recommendations, and they were limited by existing policy paradigms. Psychological distance provides additional explanatory power, when combined with the K&A model, therefore, integrating psychological distance across pro-environmental behavioural research and policy could improve the effectiveness of interventions.
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Khan, Afshan Gull, Muhammad Azeem Qureshi, Kanwal Hussain, Zuhair Abbas, and Saima Munawar. "Corporate Social Responsibility Promotes Organisation Citizenship and Pro-Environmental Behaviours: The Employee’s Perspective." Organizacija 56, no. 2 (May 1, 2023): 106–24. http://dx.doi.org/10.2478/orga-2023-0008.
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Abstract Background: Organisations in the contemporary workplace lack meaningful work and life, resulting in psychological and physical pain for workers. Employees seek organisations that align their daily work activities with society. Partially limited research exists on the relationship between corporate social responsibility (CSR) and employee work-related attitudes, especially with the mediating mechanism of employee work meaningfulness (EWM) and organisation identification (OID) in developing country contexts such as Pakistan. This study has used Social Learning Theory (SLT) and Social Identification Theory (SIT). Methods: Data were collected through a sample of 154 employees in two waves from multiple sectors in Karachi, Pakistan, using non-probability, purposive sampling. The PLS-SEM, along with IBM-SPSS, was run for data analysis. Results: The results demonstrated that Corporate social responsibility (CSR) has a significant positive relationship with employee work-related attitudes. CSR affects organisational citizenship behaviour (OCB) and pro-environmental behaviours (PEB) through the mediation mechanism of employee work meaningfulness (EWM) and organisational identification (OID). Conclusion: This study contributes to the nascent literature by establishing that EWM and OID mediate the effect of CSR on OCB and PEB. Furthermore, this study utilizes two primary theoretical lenses and provides a novel contribution to the current literature. Finally, this study provides valuable insights to policymakers, businesses, and society.
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Lalu Muhammad, Aby Dujana, Tri Edhi Budhi Soesilo, and Fatmah. "Relationship Between Environmental Knowledge, Pro-Environmental Attitude, and Pro-Environmental Behavior of Employees (Study at PT X)." Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management) 15, no. 2 (February 25, 2025): 227. https://doi.org/10.29244/jpsl.15.2.227.
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The rapid industrialization has led to environmental degradation, exacerbated by a lack of pro-environmental behavior. This study aimed to analyze the correlation between environmental knowledge, pro-environmental attitudes, and pro-environmental behavior within the industrial sector. The study was conducted at the workshop of PT X, an Indonesian mining services company with operations across the country. A quantitative research method was employed using simple random sampling to select respondents who completed questionnaires. The data were analyzed using a product moment correlation coefficient test. The results indicated no significant correlation between environmental knowledge, pro-environmental attitudes, and pro-environmental behaviors. However, a significant relationship was found between years of service and the level of environmental knowledge among participants. This suggests that knowledge and attitudes alone are insufficient to promote pro-environmental behavior. Further research is needed to identify these factors and design more effective interventions to promote sustainable industrial practices and mitigate the negative impacts of industrialization.
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Janmaimool, Piyapong, and Samattaphong Khajohnmanee. "Roles of Environmental System Knowledge in Promoting University Students’ Environmental Attitudes and Pro-Environmental Behaviors." Sustainability 11, no. 16 (August 7, 2019): 4270. http://dx.doi.org/10.3390/su11164270.
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This study aims to investigate the role of environmental system knowledge in promoting pro-environmental behaviors. Relationships between environmental knowledge and environmental attitudes as well as environmental knowledge and pro-environmental behaviors were analyzed. Environmental system knowledge includes knowledge of political ecology, sustainable development, environment and ecology, and environmental situations. This study included 128 students enrolling in the elective course entitled “Environment and Development” provided by the King Mongkut’s University of Technology Thonburi in Bangkok city of Thailand and 150 students who were not participating in this course. The results revealed that environmental attitudes of students participating in the course was significantly higher than that of students not attending the course. Only knowledge of the environment and ecology highly correlated with environmental attitudes; on the other hand, diverse environmental knowledge significantly correlated with pro-environmental behaviors. The result also demonstrated that indirect impact environmental behaviors reported by both groups were statistically different, but there was no significant difference in direct impact environmental behaviors. This study suggested that environmental knowledge provided through a formal education could promote environmental attitudes, but it may not contribute to students’ engagement in direct impact environmental behaviors.
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Lévy-Leboyer, Claude, Mirilia Bonnes, John Chase, Jose Ferreira-Marques, and Kurt Pawlik. "Determinants of Pro-Environmental Behaviors." European Psychologist 1, no. 2 (January 1996): 123–29. http://dx.doi.org/10.1027/1016-9040.1.2.123.
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Research teams in five countries (France, Germany, Italy, Portugal, UK) developed in common a comparative study on individual attitudes and behaviors towards the environment, and on the importance of environmental issues in the media of these countries. The sample was composed of 742 subjects, teachers and engineers. Results presented here focus on a cross-countries comparison of the media analysis and the questionnaire data. Important differences are observed between the level of pro-environmental behaviors and the nature of their determinants.
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Duradoni, Mirko, Maria Fiorenza, Martina Bellotti, Franca Paola Severino, Giulia Valdrighi, and Andrea Guazzini. "Highly Sensitive People and Nature: Identity, Eco-Anxiety, and Pro-Environmental Behaviors." Sustainability 17, no. 6 (March 19, 2025): 2740. https://doi.org/10.3390/su17062740.
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High environmental sensitivity, known as sensory processing sensitivity, characterizes certain individuals, causing them to perceive and react intensely to external stimuli. Individuals with sensory processing sensitivity, referred to as highly sensitive people (HPSs), exhibit heightened emotional reactivity and empathy, alongside a profound aesthetic sensitivity and a unique connection to nature. This trait can lead to both advantages and challenges, including increased vulnerability to sensory overload. This correlation study explored the hypothesis that highly sensitive people could be more sensitive to natural stimuli, leading to a stronger environmental identity, a higher level of eco-anxiety, and more pronounced pro-environmental attitudes and behaviors. Data collection involved 501 Italian citizens (65.1% women; M age = 27.69 years; SD = 10.54). This study found positive correlations (between 0.20 and 0.47) between high sensitivity and environmental attitudes (e.g., New Ecological Paradigm and Climate Change Attitude Survey dimensions), identity aspects (e.g., connectedness to nature), behavioral aspects (e.g., pro-environmental behaviors), and eco-anxiety, suggesting that the highly sensitive person trait might be related to a stronger environmental identity, higher levels of eco-anxiety, and more pronounced pro-environmental attitudes and behaviors. However, some exceptions were identified: ease of excitation and low sensory threshold were not significantly correlated with conservation behaviors and environmental citizenship, while aesthetic sensitivity was consistently associated with pro-environmental behaviors (PEBs). Additionally, the low sensory threshold dimension appears to have a low association with attitudinal aspects measured by the Climate Change Attitude Survey. This suggests the complexity of sensory processing sensitivity and its nuanced impact on environmental dynamics. The findings emphasize the need for future research to explore the implicit dimensions of environmental attitudes and the emotional responses of HSPs to climate change. Practical recommendations include tailoring environmental education and policy strategies to address the unique emotional sensitivities of HSPs, fostering stronger engagement in pro-environmental actions.
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CHEN, XIAODONG, M. NILS PETERSON, VANESSA HULL, CHUNTIAN LU, GRAISE D. LEE, DAYONG HONG, and JIANGUO LIU. "Effects of attitudinal and sociodemographic factors on pro-environmental behaviour in urban China." Environmental Conservation 38, no. 1 (January 18, 2011): 45–52. http://dx.doi.org/10.1017/s037689291000086x.
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SUMMARYChina currently faces severe environmental challenges, and information regarding the predictors of pro-environmental behaviour in China is needed to manage them. This study addresses this need by modelling the sociodemographic and attitudinal factors predicting pro-environmental behaviour in urban China. Pro-environmental behaviour was modelled as a function of environmental attitude (measured using the new environmental paradigm) and various sociodemographic characteristics. Respondents who were employed, holding leadership positions, living in larger cities and single were more likely to participate in pro-environmental behaviour. These results accord with previous studies suggesting being female, younger, highly educated and having environmentally oriented attitudes increased the odds of participating in pro-environmental behaviour. The rapid urbanization and economic development in China may significantly impact pro-environmental behaviour in the future.
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Prabawa-Sear, Kelsie, and Catherine Baudains. "Asking The Participants: Students' Views on Their Environmental Attitudes, Behaviours, Motivators and Barriers." Australian Journal of Environmental Education 27, no. 2 (2011): 219–28. http://dx.doi.org/10.1375/ajee.27.2.219.
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This study investigated student views on the relationship between their environmental attitudes and behaviours and their thoughts about barriers and motivators to environmentally responsible behaviours. The environmental attitudes and behaviours of students participating in a classroom-based environmental education program were measured using two Likert scales that had been tested for internal consistency and validity using the Rasch polytomous measurement model. Focus groups were held for students to comment on the results from the two questionnaires and provide suggestions with regards to the barriers and motivators influencing their behaviour. The findings of the study support previous research about the relationship between attitude and behaviour and the students' comments on the results provided insight that has not been widely reported elsewhere. Conclusions were drawn regarding the most significant barriers to specific environmental behaviours for high school students and how environmental education programs could be designed and delivered more effectively in secondary schools with the aim of engendering environmentally responsible behaviours in students.
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Torkar, Gregor, Tina Fabijan, and Franz X. Bogner. "Students’ Care for Dogs, Environmental Attitudes, and Behaviour." Sustainability 12, no. 4 (February 11, 2020): 1317. http://dx.doi.org/10.3390/su12041317.
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Does the act of caring for a dog have a substantial connection to the environmental values and behaviours of children? The scientific current literature contains little empirical research regarding the effect of pet ownership on environmental attitudes and behaviours in children. The Two Factor Model of Environmental Values (2-MEV) scale and the General Ecological Behaviour (GEB) scale were applied to measure environmental attitudes/values and ecological behaviours aligned with the Children’s Care for Dogs Questionnaire (CTDQ) to measure individual care for dogs. The subjects were Slovenian adolescents in primary education and lower secondary education. A clear relationship emerged: students that reported a better level of care for their pet dogs tended to engage in more environmentally responsible behaviours. Preservation and utilization attitudes had no significant influence on caring for a dog. Female students tended to report better care for dogs and practiced environmental behaviour more often. Younger students scored higher on the preservation values and practiced environmental behaviour more often. Overall, this study provides an evidence-based framework for educational initiatives that aim to include long-term care for animals. This study proposes a method with which educational programs could achieve the goal of fostering environmental behaviours.
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Mouro, Carla, Vera Lomba, and Ana Patrícia Duarte. "Pro-Environmental Behaviours at Work: The Interactive Role of Norms and Attitudinal Ambivalence." Sustainability 13, no. 21 (October 29, 2021): 12003. http://dx.doi.org/10.3390/su132112003.
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The environmental costs arising from unsustainable production patterns have increased to the point that organisations are now expected to adopt more responsible practices. Pro-environmental behaviours (PEBs) in the workplace can significantly contribute to bettering companies’ environmental performance and sustainability transition. This research investigated the interactive role of norms and attitudes in predicting voluntary energy conservation behaviours, based on a correlational study of 189 Portuguese workers. The study examined whether perceived norm conflicts involving co-workers, closer colleagues and leaders’ behaviours promote or hinder workers’ own PEBs and whether attitudinal ambivalence towards their organisation’s pro-environmental initiatives is a moderator of this relationship. Controlling for the effect of the pro-environmental organisational climate, the ages of employees and organisation size, the results confirm that felt ambivalence moderates the relationship between norm conflict and reported energy conservation behaviours. The findings indicate that ambivalent workers are less likely to engage in PEBs if they perceive norm conflict, that is, if other staff members are not equally motivated to adopt those behaviours. Conversely, norm conflict had an energising effect on non-ambivalent workers. The results thus indicate that organisations could benefit from promoting their environmental policies more explicitly, encouraging their employees to discuss these initiatives and making voluntary PEBs more visible in the workplace.
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Stewart-Knox, Barbara J., Brendan P. Bunting, Shan Jin, Sophie Tindale, Victoria Vicario-Modroño, Simona Miškolci, Mercy Ojo, et al. "Citizen attitudes towards the environment and association with perceived threats to the countryside: Evidence from countries in five European biogeographic zones." PLOS ONE 19, no. 10 (October 10, 2024): e0311056. http://dx.doi.org/10.1371/journal.pone.0311056.
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Citizens play a crucial role in attaining the United Nations 2030 sustainable development goals (SDGs). There is growing awareness of the importance of understanding citizen perspectives on environmental issues, in relation to developing and maintaining sustainable lifestyles, and in addressing perceived threats to protection and restoration of ecosystems and biodiversity. This analysis sought to understand people’s attitudes towards environmental conservation, how they relate to perceived threats to the countryside, and to determine how attitudes and perceived threats vary demographically and between countries. A survey was administered to citizens (quota sampled on age, gender, education, and split between rural and urban residency) across five countries representative of differing biogeographical regions (N = 3,190): Czech Republic (n = 649) (Continental); Spain (Mediterranean) (n = 623); Sweden (Boreal) (n = 645); Switzerland (Alpine) (n = 641); United Kingdom (UK) (Atlantic) (n = 632). Attitudes were measured using the Environmental Attitudes Inventory (EAI-24) on 2 factors (utilization; preservation) and perceived threat to the countryside on 1-factor (15 items). Multigroup regression analysis indicated that preservationist attitudes were associated with greater perceived threat to the countryside in all five countries. Higher perceived threat was associated with activities linked to environmental degradation, socio-economic uncertainty and risks in agri-food supply chains in all countries. The “bad behaviour of visitors” was the greatest perceived threat in the Czech Republic, Switzerland and the UK, while “lack of young farmers taking over farming” was the greatest perceived threat in Spain and Sweden. To promote pro-environmental attitudes and obtain greater public support for policies and interventions targeting environmental conservation, communication about environmental threats is needed, together with threat mitigation measures. Raising peoples’ awareness of threats to the countryside through targeted communications could promote pro-environment attitudes and potentially result in pro-environmental behaviours.
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Andrews, Steve, Laura Stocker, and Walter Oechel. "Underwater Photo-Elicitation: A New Experiential Marine Education Technique." Australian Journal of Environmental Education 34, no. 1 (March 2018): 33–60. http://dx.doi.org/10.1017/aee.2018.17.
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AbstractUnderwater photo-elicitation is a novel experiential marine education technique that combines direct experience in the marine environment with the use of digital underwater cameras. A program called Show Us Your Ocean! (SUYO!) was created, utilising a mixed methodology (qualitative and quantitative methods) to test the efficacy of this technique. Participants (adults and high school students) snorkelled, explored the ocean, and captured images both in and out of the water. Underwater photo-elicitation was proven effective at increasing awareness, eliciting emotional reactions, and fostering a sense of connection to the ocean. However, it was not necessarily effective for raising awareness of environmental issues nor for motivating pro-environmental behaviour. Interestingly, while some attitudes about and behaviours toward the ocean did become more environmentally sensitive, others appeared to shift unexpectedly away from environmental concern. This result was perhaps due to the lack in the program of an ecological knowledge-based component. Participants enjoying the beauty of the ocean did not realise the threats facing it or what to do about these. If the goal is to achieve significant attitude change and cultivate pro-environmental behaviour, this new approach should be supplemented with critical thinking/action competence and ecological/ocean literacy.
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Krsnik, Sabina, and Karmen Erjavec. "Comprehensive Study on the Determinants of Green Behaviour of Slovenian Consumers: The Role of Marketing Communication, Lifestyle, Psychological, and Social Determinants." Sustainability 16, no. 17 (August 31, 2024): 7555. http://dx.doi.org/10.3390/su16177555.
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Despite the growing importance of green consumption, the green attitude–behaviour gap remains a key challenge, highlighting the discrepancy between consumers’ expressed environmental concerns and their actual sustainable-purchasing practices. This study identified key determinants of consumers’ sustainable behaviours and the influence of sustainable development goals-related marketing communication across socio-demographic groups. A quantitative causal research design was employed based on a self-administered online questionnaire targeting the Slovenian population (N = 502). The findings indicate a positive, though weak (ρ = 0.384), correlation between consumers’ attitudes and their behaviours. A substantial and significant positive influence of marketing communication, psychological, and social determinants on pro-environmental behaviour was found, while lifestyle inhibited this behaviour. An analysis of the marketing communication dimension showed that it had the greatest influence on men, consumers aged 35 years or more and those with lower education and income, especially through the information received, trust, and advertisement attractiveness. These results suggest the need for tailored marketing strategies that emphasise practical benefits and trustworthy information to effectively promote sustainable practices. This research underscores the importance of clear and credible marketing communications in fostering sustainable consumer behaviour, particularly in regions where scepticism towards marketing claims is widespread.
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Heeren, Alexander John, Ajay S. Singh, Adam Zwickle, Tomas M. Koontz, Kristina M. Slagle, and Anna C. McCreery. "Is sustainability knowledge half the battle?" International Journal of Sustainability in Higher Education 17, no. 5 (September 5, 2016): 613–32. http://dx.doi.org/10.1108/ijshe-02-2015-0014.
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Purpose The purpose of this study is to examine the relationship of sustainability knowledge to pro-environmental behaviour. A common misperception is that unsustainable behaviours are largely driven by a lack of knowledge of the underlying societal costs and the contributing factors leading to environmental degradation. Such a perception assumes if individuals “only knew better” they would engage in more sustainable behaviours. The “knowledge deficit model” has been critiqued for not including social psychological research about how knowledge is incorporated into decision-making and its subsequent effect on human behaviour. The theory of planned behaviour (TPB) model has been used extensively to examine intention to engage in a variety of behaviours, therefore this model is applied to examine the effect knowledge has in predicting behaviour. Design/methodology/approach To better understand these relationships, the authors examined the relationships between sustainability behaviours through an online survey of over 500 students at a large university in the USA. Findings Results indicate that knowledge had a significant, albeit weak, bivariate correlation with behaviour (r = 0.113, p < 0.001). However, when controlling for TPB variables (attitudes, norms and perceived behavioural control), knowledge was not a significant predictor of behaviour. Research limitations/implications The authors conclude with several implications to guide university sustainability programmes. Originality/value This study places sustainable knowledge in the context of other social psychological factors which also influence behaviour. The results show that as the students are educated about sustainability, fostering behaviour change will require education not only about how actions affect sustainability but also about social norms, attitudes towards sustainable behaviours and the level of self-efficacy in doing those behaviours.
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Castaneda, Marigold G., Carmelita P. Martinez, Rodilina Marte, and Banjo Roxas. "Explaining the environmentally-sustainable consumer behavior: a social capital perspective." Social Responsibility Journal 11, no. 4 (October 5, 2015): 658–76. http://dx.doi.org/10.1108/srj-02-2014-0019.
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Purpose – The purpose of this study is to examine the effects of social capital within a community on the adoption of consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer’s knowledge of environmental issues and pro-environmental attitudes, which in turn influence a consumer’s perceived capability to engage in eco-behaviour. Design/methodology/approach – This study uses partial least squares approach to structural equation modelling of survey data involving 1,044 consumers in the Philippines. It involves testing of a measurement model to examine the validity and reliability of the constructs used in the study. This is followed by testing of the structural models to test the hypothesised relationships of the constructs. Findings – The results suggest the substantive influence of social capital on environmental knowledge, pro-environmental attitudes and eco-capability. Both knowledge and attitudes have positive effects on eco-capability, which in turn positively shapes eco-behaviour. Research limitations/implications – Future studies can examine how social capital as a multi-dimensional construct impacts context-specific consumer behaviour. Practical implications – Social and environmental marketing may focus on social network activation to encourage eco-behaviours of consumers. Social implications – Findings highlight the role of social capital within one’s community as a resource channel to encourage environmentally responsible consumer behaviour. Originality/value – The study extends the BPM by offering a social capital view as a more nuanced explanation of consumer eco-behaviour.
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Lança, Milene, Luís Nobre Pereira, Ana Isabel Renda, Patrícia Pinto, João Filipe Marques, Célia Ramos, Manuela Guerreiro, and Hio Kuan Lai. "Building bridges between residents and tourism: Attitudinal support, emotional solidarity, and intentions for pro-tourism behaviours." Tourism & Management Studies 20, no. 4 (September 5, 2024): 63–71. http://dx.doi.org/10.18089/tms.20240405.
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This study explores the relationships between residents' attitudes in support of tourism, emotional solidarity with tourists and willingness to engage in pro-tourism behaviours. Residents' support for tourism hinges on their perceived benefits and costs, as influenced by theories such as the Social Exchange Theory and the Theory of Reasoned Action. Despite extensive research on residents' attitudes and tourism support, pro-tourism behaviours remain underexplored. This study aims to fill this gap by investigating how residents' attitudes and emotional solidarity, including newly added indicators of interpersonal connection, impact their intentions for pro-tourism behaviours. Empirical data from a sample of 4,026 residents in the Algarve region, Portugal, were analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study not only offer theoretical insights but also have practical implications for destination management. These findings underscore the importance of implementing internal marketing strategies that foster a welcoming and empathetic attitude among residents towards tourists. The study's results become directly relevant and beneficial to tourism by fostering a sense of connection and appreciation for tourists among residents.
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Marušić-Jablanović, Milica, and Jelena Stanišić. "Prediction of environmental activism: The role of knowledge, attitudes, affects and behaviors." Andragoske studije, no. 2 (2020): 127–44. http://dx.doi.org/10.5937/andstud2002127m.
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The components of ecological li teracy comprise knowledge, attitudes, affect, behavior, and environmental activism. The goal of this paper is to establish whether environmental activism can be predicted on the basis of environmental knowledge, proenvironmental attitudes, affect, and behavior. In addition to this, the goal of the research is to examine to what extent individuals of different activism levels differ in terms of knowledge of basic environmental problems, expression of the attitude of ecological apathy, anthropocentrism, belonging to nature and connection with nature, as well as usual practices of pro-environmental behavior. By surveying a sample of adult respondents from Serbia who belong to a group devoted to an environmental problem (N=255), we have discovered that general environmental knowledge alone does not contribute to pro-environmental behaviors or environmental activism. The predictors of activism are pro-environmental attitudes, an affective attitude towards nature, and common pro-environmental behaviors, even though they help distinguish a group of barely active members from two groups of more active members, but they do not help distinguish those who are active in a virtual space from those who participate personally. The groups are further distinguished by other variables, such as the locus of control, values, and the phenomenon of quasi-activism. The established connection between knowledge and emotional affinity towards nature seems to represent a reciprocal relationship, and indicates that the right way to learn is to acquire knowledge, but while developing a love for nature.
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Gu, Dian, Shuqing Gao, Rong Wang, Jiang Jiang, and Yan Xu. "The Negative Associations Between Materialism and Pro-Environmental Attitudes and Behaviors: Individual and Regional Evidence From China." Environment and Behavior 52, no. 6 (November 17, 2018): 611–38. http://dx.doi.org/10.1177/0013916518811902.
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Previous studies have shown that materialism is related to environmentalism, but unstable findings still exist. To clarify the relationships between materialism and pro-environmental attitudes and behaviors, the present study addressed some methodological issues and provided both individual- and regional-level evidence from China. Using data from the World Value Survey and the Chinese General Social Survey, we observed that materialism was negatively associated with pro-environmental attitudes (Study 1, n = 2,300; Study 2, n = 3,672) and pro-environmental behaviors (Study 2). Moreover, we found that pro-environmental attitudes partially mediated the association between materialism and pro-environmental behaviors in Study 2. We further searched for additional regional evidence in Study 3, and we found that the more materialistic regions are, the more energy is consumed. Results indicate that materialism is associated with decreases in pro-environmental attitudes and behaviors. We conclude with a discussion of the theoretical and practical implications of the research findings.
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Hameed, Salman, Muhammad Shahzeb Khan, Dr Danish Siddiqui, and Sheikh Muhammad Ali. "Effect of Employee Religious and Cultural Values on Sustainable Behaviour of Employee: Mediating Effect of Pro-Environmental Attitude." International Journal of Trends and Innovations in Business & Social Sciences 2, no. 2 (June 30, 2024): 154–67. http://dx.doi.org/10.48112/tibss.v2i2.795.
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The study consolidates previous research on sustainable behaviour, focusing on religious and cultural values, and explores their influence and pro-environmental attitudes. Researchers integrated these areas into a comprehensive model, examining how religious and cultural values impact sustainable behaviour moderated by behaviour. Using a deductive approach and convenience random sampling, data was collected through an adapted questionnaire from 364 personnel in various job levels across manufacturing sectors in Karachi, Pakistan. The structural equation model (SEM) results show significance in most paths, except the direct and total relation of cultural values (CV) to sustainable behaviours (SB). CV is identified as a future research gap, while religious values (RV) are seen as a tool for shaping policies that encourage pro-environmental behaviour among employees. The research highlights the importance of values for implementing sustainable practices in organizational operations, discussing corporate and individual sustainable values for future generations.
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Onel, Naz, and Avinandan Mukherjee. "Understanding environmentally sensitive consumer behaviour: an integrative research perspective." World Journal of Entrepreneurship, Management and Sustainable Development 11, no. 1 (March 9, 2015): 2–16. http://dx.doi.org/10.1108/wjemsd-07-2014-0021.
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Purpose – The potential underlying causal factors of environmental behaviours have been examined from various theoretical angles by mostly focusing on individual motivations in the literature. The purpose of this paper is to develop a conceptual model based on an integrative approach to better understand eco-sensitive consumer behaviours and their predictors. Design/methodology/approach – The paper reviews distinct theoretical approaches and, based on the integrative perspective, develops a model using the framework of the goal framing theory (GFT). Findings – On the basis of the GFT, the authors propose that 12 variables influence the pro-environmental behaviours of consumers: biospheric values, egoistic values, altruistic values, environmental concern, awareness of consequences, ascription of responsibility, subjective norms, attitudes towards behaviour, perceived behavioural control, personal norms, affect, and behavioural intention. Furthermore, the authors categorize environmental behaviours based on three different stages of the consumption process of consumers: purchase, usage, and post-use. Originality/value – The proposed model will offer future studies a holistic understanding of the factors that predict environmentally sensitive behaviours of consumers and the extent to which such behaviours depend on moral considerations, feelings, or self-interest motives.