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Journal articles on the topic 'Pro-environmental tourist behaviors'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Jo, W., Y. Lin, P. Xue, and M. Joppe. "Role of deindividuation between perceived crowding and tourist behaviors: Moderating effect of environmental knowledge." International Journal of Tourism Research 26 (June 7, 2024): e2748. https://doi.org/10.1002/jtr.2748.

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Destination crowding has emerged as a serious issue for tourist sites and visitors alike. This research delves into the correlation between two-dimensional perceived (spatial and human) crowding and two tourist behaviors (pro-environmental and deviant behavior). Additionally, it explores the influence of deindividuation and environmental knowledge on these relationships. The study, based on 313 Chinese domestic tourists who recently visited the Great Wall, reveals that perceptions of spatial and human crowding significantly trigger deviant behavior. Conversely, pro-environmental behavior is in

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Zhang, Jiantao, Li Jin, Xinning Pan, and Yang Wang. "Pro-Environmental Behavior of Tourists in Ecotourism Scenic Spots: The Promoting Role of Tourist Experience Quality in Place Attachment." Sustainability 16, no. 20 (2024): 8984. http://dx.doi.org/10.3390/su16208984.

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The pro-environmental behavior of tourists is an important guarantee for the sustainable development of ecotourism scenic spots. This article is based on 806 tourist survey data from two ecotourism scenic spots, making use of exploratory factor analysis (EFA) and the structural equation model (SEM) to explore the impact of tourist experience quality on tourists’ pro-environmental behavior. The research findings indicate that (1) the quality of the tourist experience is an important factor affecting the formation of place attachment; (2) the quality of tourism experience directly and positively

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Rao, Xiaojuan, Hongliang Qiu, Alastair M. Morrison, Wei Wei, and Xihua Zhang. "Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality." Land 11, no. 3 (2022): 448. http://dx.doi.org/10.3390/land11030448.

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The importance of pro-environmental behavior in tourism has been established, but explaining its sub-dimensions, especially in the private and public dimensions, is under-researched. Existing literature on tourism research mainly uses SEM to analyze tourist pro-environmental behavior, while fsQCA is scarcely implemented. In this study, SEM is applied to reveal the links among destination image, relationship quality, and pro-environmental behavior, while fsQCA is utilized to investigate configurations predicting pro-environmental behavior. Responses of 285 tourists were collected and analyzed t

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Chen, Youcheng, Sunbowen Zhang, Peng Peng, et al. "Formation Mechanism of Tourists’ Pro-Environmental Behavior in Wuyishan National Park, China, Based on Ecological Values." Forests 15, no. 5 (2024): 777. http://dx.doi.org/10.3390/f15050777.

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The establishment of a new type of natural protected area system with national parks as the main body is an inevitable trend of current development, and it is also an important ways to build a more beautiful China. During tourist visits, the national park will promote a variety of ways to enhance the ecological values of tourists. Ecological values can strengthen tourists’ sense of identity, but their impact on tourists’ pro-environmental behavior is not discussed. Based on this, Wuyishan National Park, a world natural and cultural heritage, is selected as the case site, and the PLS-SEM analys

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Zhang, Qing, Huazhen Sun, Xiasui Peng, and Qiuyan Lin. "Who behaves more pro-environmental in the national parks: A comparison of the tourist and the hiker." PLOS ONE 18, no. 6 (2023): e0287227. http://dx.doi.org/10.1371/journal.pone.0287227.

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The intention of pro-environmental behavior (PEB) directly affects the sustainable development of protected areas, especially national parks, but few studies have done comparative research on tourist and hiker behaviors. This study explores the intention of tourists’ and hikers’ pro-environmental behavior based on theory of planned behavior (TPB) and norm activation theory (NAM). Researchers surveyed 454 tourists and 466 hikers in Wuyishan National Park a structural equation modeling data analysis method. The results demonstrate that the TPB and the NAM were accurate in describing for tourists

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Zheng, Xinjie, Yuhao Lin, Xin Cheng, Young-joo Ahn, and Xiaoting Chi. "An Investigation into the Formation of Tourists’ Pro-Environmental Behavior in Geotourism: Balancing Tourism and Ecosystem Preservation." Sustainability 17, no. 4 (2025): 1422. https://doi.org/10.3390/su17041422.

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Tourists’ pro-environmental behavior (TPEB) is crucial in promoting the sustainable development of tourism worldwide. It has received increased attention from scholars in different fields of tourism, but relevant research on the normative activation and formation process of TPEB in geotourism is lacking. Given the complexity of behavioral causes and norm activation, this study is grounded in multiple theories, including the norm activation model (NAM), behavioral reasoning theory (BRT), and complexity theory, to illustrate the formation process of TPEB in geotourism. The Zhangye National Geopa

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Torabi, Zabih-Allah, Colin Michael Hall, Nazanin Azarniou, and Gholamreza Borzu. "Environmental Concerns and Water Conservation Behavior in Desert Tourism: Applying the Extended Norm Activation Theory for Gen Z Tourists." Sustainability 17, no. 6 (2025): 2474. https://doi.org/10.3390/su17062474.

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This study examines the influence of environmental concerns on water conservation behaviors among Gen Z tourists in Iranian desert regions by extending the Norm Activation Theory (NAT). Adopting a quantitative approach, data were collected through a structured questionnaire from 330 Gen Z tourists (born between 1997 and 2012) who visited four Iranian desert villages (Qale Bala, Mesr, Abyaneh, and Rezaabad) between April and July 2023. Using systematic sampling, every fifth Gen Z tourist was selected. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results

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Said, Laila Refiana, Fifi Swandari, Sufi Jikrillah, Sausan Sausan, and Fathia Azizah. "Advancing Self-Social Engineering in Tourism-Related Environmental Management: Integrating Environmental Psychology, Planned Behavior, and Norm Activation Theories." Tourism and Hospitality 6, no. 1 (2025): 6. https://doi.org/10.3390/tourhosp6010006.

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This study aims to develop the concept of self-social engineering in the context of tourism, focusing on tourists’ pro-environmental behavior. By integrating psychological theories such as Environmental Psychology Theory, the Theory of Planned Behavior, and Norm Activation Theory, the purpose of the investigation was to determine the extent of the direct influence of independent variables of perceived environmental quality (PEQ), attitude, subjective norm (SN), and perceived behavioral control (PBC) on self-social engineering (SSE) and their indirect influence through intention to engage in en

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Alashiq, Sana, and Hasan Yousef Aljuhmani. "From Sustainable Tourism to Social Engagement: A Value-Belief-Norm Approach to the Roles of Environmental Knowledge, Eco-Destination Image, and Biospheric Value." Sustainability 17, no. 10 (2025): 4353. https://doi.org/10.3390/su17104353.

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This study, grounded in the Value-Belief-Norm (VBN) theory, examines how tourism sustainability influences pro-environmental tourist behavior through the mediating roles of environmental knowledge and eco-destination image and the moderating role of biospheric value. Data were collected from 396 tourists visiting major destinations in Northern Cyprus via an online survey. Structural Equation Modeling (SEM) was employed to assess direct, mediating, and moderating effects. The findings reveal that tourism sustainability positively influences social engagement propensity, with both environmental

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Markiewicz, Ewa, and Agnieszka Niezgoda. "Styl życia a świadomość ekologiczna konsumentów na rynku turystycznym — relacje, uwarunkowania i problemy." Ekonomia 23, no. 4 (2018): 49–62. http://dx.doi.org/10.19195/2084-4093.23.4.4.

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Lifestyle and ecological awareness of consumers in the tourist market — relations, conditions and problemsEcological awareness and the resulting ecological behaviors during the tourist trip are important issues for the future of resources and absorption of the tourism market. Authors put up a thesis that ecological awareness can be related with the way of life and the ways of consumption, but pro-ecological activities can also be the result of short-lived fashion. The aim of the article is to analyze the relationship between ecological awareness, lifestyle and real consumer behavior in the tou

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Abdallah M. Elshaer, Mohammed Hasan Ali Al-Abyadh, Omar Alsetoohy, Asmaa M. Marzouk, and Mohamed Fathy Agina. "COVID-19 Pandemic: A Motive for Pro-Environmental Behaviors (Pebs) in the Egyptian Tourism and Hospitality Industry." Rocznik Ochrona Środowiska 24 (2022): 415–38. http://dx.doi.org/10.54740/ros.2022.030.

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Academics have been curious about what motivates pro-environmental behaviour. However, a few research studies have been conducted to analyse and comprehend the pro-environmental behaviour of those in charge of service and production (employees). The COVID-19 outbreak highlighted this topic, emphasising the significance of employees’ pro-environmental behaviours (PEBs) in promoting and maintaining business sustainability. Therefore, this study contributes to the body of knowledge by investigating employees’ PEBs during the COVID-19 pandemic. In-person and online surveys were used to reach the s

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AlAli, Abdulrahman Mubarark, Thowayeb H. Hassan, and Mostafa A. Abdelmoaty. "Tourist Values and Well-Being in Rural Tourism: Insights from Biodiversity Protection and Rational Automobile Use in Al-Ahsa Oasis, Saudi Arabia." Sustainability 16, no. 11 (2024): 4746. http://dx.doi.org/10.3390/su16114746.

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In response to the escalating significance of sustainable tourism and the growing global concern for environmental conservation, the current study sought to investigate the intricate dynamics of two pro-environmental behaviors (biodiversity protection and rational car use), personal values (altruistic, biospheric, and egoistic), farm tourists’ well-being, and environmental and activity attachment among farm tourists in the Al-Ahsa region of Saudi Arabia. Employing an online survey, our methodology involved partial least structural equation modeling to unravel the complex relationships among th

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Dai, Ruirui, Guiling Yue, and He Zhu. "From drivers to technology empowerment: Decoding the influencing factors of Yellow River tourists' pro-environmental behaviors." E3S Web of Conferences 630 (2025): 02018. https://doi.org/10.1051/e3sconf/202563002018.

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Based on the methodology of constructivist grounded theory, this paper takes the typical tourist areas of the Yellow River Basin as the research field, and systematically explores the influence mechanism of tourists' pro-environmental behavior through three-level coding (open coding, spindle coding, and selective coding). The study identified six core influencing factors and constructed a theoretical model of “two-wheel drive” co-evolution, and the main findings are as follows: (1) Construct a five-dimensional tourism environmental behavior system (TEBS), in which individual intrinsic (psychol

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Zhang, Minsi, Zi Tang, and Pengyu Wang. "Do Rewards Increase Tourists’ Willingness to Engage in Low-Carbon Behavior?" Sustainability 17, no. 3 (2025): 829. https://doi.org/10.3390/su17030829.

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As rational economic beings, economic gains in behavior influence consumers. Consequently, rewards influence consumer behavior, which leads to altruism and warm traits. This motivates consumers to enhance their willingness to behave in a pro-social way. Previous studies demonstrate that rewards can positively influence the environmentally conscious consumption behavior of consumers. However, their impact on the willingness of tourists to adopt low-carbon behavior is overlooked. Promoting low-carbon behavior, incentive services are becoming increasingly prevalent in tourism. Encouraging tourist

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Zhang, Yuling, Hong-Lei Zhang, Jie Zhang, and Shaowen Cheng. "Predicting residents' pro-environmental behaviors at tourist sites: The role of awareness of disaster's consequences, values, and place attachment." Journal of Environmental Psychology 40 (December 2014): 131–46. http://dx.doi.org/10.1016/j.jenvp.2014.06.001.

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Ni, Putu Lianda Ayu Puspita, Nyoman Triyuni Ni, Mastiani Nadra Nyoman, Gita Suari Miranti Putu, and Kadek Doni Pradipa Wiguna I. "Pro-Environmental Behavior on Relegic Tourism Attraction: A Review of Eliciting Awe, Destination Image and Tourist Satisfaction." International Journal of Current Science Research and Review 06, no. 10 (2023): 6547–55. https://doi.org/10.5281/zenodo.8411380.

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<strong>ABSTRACT: </strong>As a sector that regularly outgrows the world economy, the tourism industry faces the challenge of minimizing its negative impact on the environment. Tourist destinations that become tourist attractions in Bali are very diverse and interesting to visit. One of them is the temple. The most frequent temples that are visited by tourists are Lempuyang Dasar, Uluwatu, Besakih, and Tirta Empul temples. To maintain the sanctity and environment of the temple, it is necessary for tourists to behave pro-environmentally. In order to maintain the temple's environment and its

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Aswita, Dian. "Environmental Education and Ecotourism for Sustainable Life: Literature Study." Jurnal Ilmiah Peuradeun 6, no. 1 (2018): 17. http://dx.doi.org/10.26811/peuradeun.v6i1.157.

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This study discusses the results of the research related to ecotourism and environmental education in relation to sustainable life. This study is a literature study. Data were obtained from articles and books related to environmental education and ecotourism and were analyzed using qualitative descriptive analysis techniques. The results show that the purpose of environmental education is to teach and educate the public about natural environment and ecosystems in order to sustain life. Ecotourism and environmental education are inseparable and must be mutually supportive. Ecotourism developmen

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Gomes, Sofia, and João M. Lopes. "Insights for Pro-Sustainable Tourist Behavior: The Role of Sustainable Destination Information and Pro-Sustainable Tourist Habits." Sustainability 15, no. 11 (2023): 8856. http://dx.doi.org/10.3390/su15118856.

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In recent decades, the impositions of environmental sustainability have resulted in severe challenges for the tourism sector. It is not enough to make tourist destinations greener and more circular. It is necessary to encourage pro-sustainable behavior among tourists. This research aims to explore the role of available reliable information on the sustainability of destinations in relation to the pro-sustainable habits of tourists and to investigate changes in tourist behavior related to travel and tourism. In addition, it aims to assess the influence of tourists’ pro-sustainable habits on chan

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Ahmad, Zeeshan, Nadir Munir Hassan, Mohammad Nisar Khattak, Mohamed A. Moustafa, and Mahendra Fakhri. "Impact of Tourist’s Environmental Awareness on Pro-Environmental Behavior with the Mediating Effect of Tourist’s Environmental Concern and Moderating Effect of Tourist’s Environmental Attachment." Sustainability 13, no. 23 (2021): 12998. http://dx.doi.org/10.3390/su132312998.

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Pakistan has been blessed with rich tourism potential because of its rich history, culture, biological and geographical diversity. Travelers have for quite some time been attracted to Pakistan to encounter a nation that flaunts rugged natural beauty, cultural richness, and unparalleled hospitality. Pakistan has various tourist destinations in the northern areas of Pakistan. Kumrat Valley has become a tourist hotspot in recent times after the prime minister of Pakistan, Mr. Imran Khan, visited the valley. To reduce the negative effects on these tourist destinations due to the accelerating incre

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Sanjaya, Daniel, Mts Arief, Nugroho Juli Setiadi, and Pantri Heriyati. "Exploring the role of digital green marketing campaigns and environmental beliefs in shaping tourist behavior and revisit intentions in eco-tourism." Journal of Eastern European and Central Asian Research (JEECAR) 11, no. 3 (2024): 553–72. http://dx.doi.org/10.15549/jeecar.v11i3.1693.

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Tourist behavior can have detrimental effects on eco-destinations, such as littering or starting fires. Digital green marketing campaigns and tourist beliefs, however, can influence visitor behavior. Using quantitative analysis, this study examines the role of digital green marketing campaigns and the visitors' beliefs about the environment on tourist pro-environmental behavior and their desire to revisit eco-destinations. The study was conducted by distributing an online survey to 306 respondents who have visited five ecotourism destinations in Indonesia. The acquired data was examined using

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Fuchs, Kevin, and Rupam Konar. "The Action-Attitude Gap to Pro-environmental Sustainability in Nature-Based Destinations." Tourism 73, no. 2 (2025): 204–14. https://doi.org/10.37741/t.73.2.1.

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Tourist destinations relying on their natural environment are experiencing a growing demand for sustainability, which underscores the need for a comprehensive understanding of tourists' perceptions of environmental practices. Although the environment is a key attraction, research on sustainable tourism development for nature-based tourism destinations is limited, highlighting theoretical and practical gaps in the existing literature. Phuket Island in Thailand was chosen as a study site, and more than fifteen hours of transcribed interview data were used to empirically investigate the action-at

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Shen, Ching-Cheng, Dan Wang, Jennifer Pasion Loverio, Hsi-Lin Liu, and Hsing-Yi Wang. "Influence of Attachment Theory on Pro-Environmental Behavior and Well-Being: A Case of Organic Agricultural Tourism in Taiwan Hualien and Taitung." Agriculture 12, no. 12 (2022): 2022. http://dx.doi.org/10.3390/agriculture12122022.

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Organic agricultural tourism is an environment-friendly tourism that has emerged in recent years. However, no comprehensive dependency theory discusses the tourists’ pro-environmental behavior and well-being from the perspective of the public sphere. This research aims to verify the effect of the four dimensions of attachment and its impact on pro-environmental behavior. This research substantiated that the four aspects of attachment theory had a positive and significant influence on pro-environmental behavior and well-being. Furthermore, place and activity attachment had the highest impact. T

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Tri Cuong, Dam. "Determinants of tourists’ pro-environmental behavior in coastal tourism sites: A case study from Vietnam." Environmental Economics 16, no. 2 (2025): 36–49. https://doi.org/10.21511/ee.16(2).2025.04.

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Coastal tourism is a growing segment of the global tourist business. Nonetheless, the careless environmental behavior of travelers has precipitated significant problems. Thus, the purpose of this study is to examine the influence of visitors’ environmental knowledge and recreational experience on their environmental commitment and attitude, which subsequently impacts their pro-environmental behavior. It uses cognitive-affective-conative theory to deepen the comprehension of the factors affecting tourists’ pro-environmental behavior in the realm of coastal tourism in Vietnam. The proposed model

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Halim, Hengky Sumitso, Zhang Qian nan, and Miraj Ahmed Bhuiyan. "Developing green marketing tourism in Perak, Malaysia." E3S Web of Conferences 251 (2021): 03019. http://dx.doi.org/10.1051/e3sconf/202125103019.

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Perak is the second largest state in Malaysia. Meanwhile, the trend of tourists to Perak has declined. The local government is working with the Ministry of Tourism, Arts and Culture to increase the number of tourists for the Visit Malaysia 2020 program. They focus on campaigning for markets: Europe, Australia, the Middle East, Central and East Asia. Meanwhile, environmental health problems worsen the quality of tourist destinations in Perak. To respond to this program, they are trying to increase a tourist visits by conducting a Silver Tourism promotion campaign that uses English and Chinese a

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Darumurti, Retno, Ricky Avenzora, Tutut Sunarminto, and Benny Mutiara. "Polarization of Pro-Environmental Tourist Behavior in Tourism Villages, Yogyakarta." Media Konservasi 24, no. 2 (2019): 216–24. http://dx.doi.org/10.29244/medkon.24.2.216-224.

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This study aimed to analyze polarization of Pro-Environtmental tourist behavior in Yogyakarta tourism village by construct behavioral process of 3 stages, pre-activity, during- activity, and post-activity. The pre-activity set from pre-perception, motivation, and preference toward village as destination choice. On-going activity observed tourist behavior along village activities, and post-activity investigate post-perception, satisfaction, and willingness to return visiting the village. The instrument of this research was closed ended questionaire, which was analyzed by One Score – One Indicat

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Dolnicar, Sara, Ljubica Knezevic Cvelbar, and Bettina Grün. "Do Pro-environmental Appeals Trigger Pro-environmental Behavior in Hotel Guests?" Journal of Travel Research 56, no. 8 (2016): 988–97. http://dx.doi.org/10.1177/0047287516678089.

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Appeals to people’s pro-environmental values have been shown to trigger pro-environmental behavior across a range of contexts. The present study tests the potential of such interventions in a hedonic context where behavioral change does not generate utilitarian benefits (tourism). Results from a field experiment in a four-star hotel in Slovenia indicate that appeals to people’s pro-environmental values fail to significantly increase tourists’ hotel towel reuse and decrease room electricity consumption, suggesting that interventions in hedonic contexts—such as tourism—may require the use of mor

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Yang, Xiaoya, and Nanyu Gong. "Research on Relationship Between Image Perception, Place Attachment and Tourists' Pro-environment Behavior." Frontiers in Business, Economics and Management 17, no. 2 (2024): 86–96. https://doi.org/10.54097/z03sny13.

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Ice and snow tourism, as a special way of tourism, is booming with the continuous development and utilization of ice and snow tourism resources in the world. China is rich in ice and snow tourism resources. In recent years, the ice and snow tourism industry has developed rapidly. However, problems such as ecological destruction and over-exploitation of resources have become increasingly prominent. In this context, pro-environment behavior has become an important means to alleviate the environmental pressure of ice and snow tourism destinations; At the same time, research on the relationship be

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Line, Nathaniel D., Lydia Hanks, and Li Miao. "Image Matters: Incentivizing Green Tourism Behavior." Journal of Travel Research 57, no. 3 (2017): 296–309. http://dx.doi.org/10.1177/0047287517697848.

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Understanding the factors that motivate tourists to engage in pro-environmental behavior is an increasingly important topic in the tourism industry. In order to incentivize such green behavior, lodging properties often offer incentives to tourists who are willing to participate in property-level sustainability programs. Unfortunately, incentivizing participation in such initiatives is a difficult task, as tourists’ willingness to engage in pro-environmental behavior often depends on a number of situation-specific factors. Accordingly, the purpose of this research is to advance the understandin

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Siyi, Liu, Qian Zhang, Julie Jie Wen, and Clem Tisdell. "The Impact Mechanism of Pro-Environmental Behaviours." Advances in Social Science and Culture 4, no. 3 (2022): p61. http://dx.doi.org/10.22158/assc.v4n3p61.

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Based on the theory of relationship quality, the research constructed the impact mechanism model of pro-environmental behaviours by applying tourist’s perceived value as the antecedent variable, while relationship quality (satisfaction and loyalty) was treated as the mediators, and place attachment as a moderator. Surveys were conducted at the Daweishan National Forest Park in Hunan Province, China, with 674 valid questionnaires collected. The empirical results provided evidence that the direct effect of perceived value of tourists on tourists’ pro-environmental behaviours is significantly pos

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Soyalp, Levent. "Pro-environmental behaviors and behavioral spillover among bicycle tourists." Economics and Environment 90, no. 3 (2024): 693. https://doi.org/10.34659/eis.2024.90.3.693.

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This study investigates various pro-environmental behaviours and their relationships among bicycle tourists. These behaviours encompass preferences for cycling and walking, energy conservation, waste separation, and environmentally friendly tourism product purchases. Additionally, the study investigates past carbon emissions due to motorised transportation as bicycle tourists and their moderating effect on indicated behaviours. According to the results obtained from structural equation modelling, the adoption of carbon-free modes of transportation for environmental purposes is significantly re

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Xue, Lin-Lin, Yen-Rung Chang, and Ching-Cheng Shen. "The Sustainable Development of Organic Agriculture-Tourism: The Role of Consumer Landscape and Pro-Environment Behavior." Sustainability 12, no. 15 (2020): 6264. http://dx.doi.org/10.3390/su12156264.

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The purpose of this study is to explore the influence path of organic agricultural landscape on tourists’ pro-environment behavior and loyalty, and put forward suggestions for realizing sustainable tourism of organic agriculture. The M-R model was employed to construct an integrated model of the influence of consumer landscape on pro-environment behavior and loyalty in organic agricultural tourism. The research framework and questionnaire design were constructed on the basis of literature review and 417 valid questionnaires which were collected from tourists in Eastern Taiwan (Hualien and Taid

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TANG, Huayu, Choy Leong YEE, Jo Ann HO, and Yanning CHEN. "INTERVENING ROLE OF TOURISTS’ ENGAGEMENT IN USER-GENERATED CONTENT ON THEIR PRO-ENVIRONMENTAL BEHAVIOURS: A PERSPECTIVE OF VIRTUAL GOFFMAN’S THEORY." GeoJournal of Tourism and Geosites 57, no. 4 supplement (2024): 2005–19. https://doi.org/10.30892/gtg.574spl15-1368.

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Social media users on platforms like Weibo and XiaoHongshu influence how tourists present themselves online. However, their impact on actual tourist behaviours at destinations remains unclear. This study explores the influence of impression management motivation and online social comparison on tourists’ engagement in pro-environmental user-generated content (UGC) on social media platforms in China. The research investigates how these factors impact tourists’ proenvironmental behavioural intentions (TPBI) using Virtual Goffman's Theory and Social Comparison Theory as the framework. A survey of

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Widawski, Krzysztof, and Piotr Oleśniewicz. "ECOLOGICAL AWARENESS OF TOURISTS AS A DETERMINANT OF TOURIST CHOICES." Zeszyty Naukowe Wyższej Szkoły Humanitas w Sosnowcu. Pedagogika 1(25) (June 30, 2022): 183–201. http://dx.doi.org/10.5604/01.3001.0016.0791.

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It is worth looking at the behavior of tourists, which can be described as environmentally friendly. A friendly approach to the environment on the part of tourism, more specifically tourists, is a concept present in the literature and studied for several decades. There is a next generation that is familiar with the sustainable concept in tourism, at least in the declarative sphere. Research of the awareness of the recipients of the tourist offer in the next generation living in the awareness of the limitations that must be imposed on oneself so that the limited resources could be used by their

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Kim, Min-Seong, Jinwon Kim, and Brijesh Thapa. "Influence of Environmental Knowledge on Affect, Nature Affiliation and Pro-Environmental Behaviors among Tourists." Sustainability 10, no. 9 (2018): 3109. http://dx.doi.org/10.3390/su10093109.

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Jeju Island is a popular destination in South Korea that is dependent on nature-based tourism. The annual increase in the influx of visitors has created major environmental impacts due to overuse and commercial expansion. With projected growth in arrivals and the development of tourism infrastructure, the island will experience perpetual challenges for sustainable management of natural resources. However, the role of visitors will be central via a commitment to practice pro-environmental behaviors to protect the island from further degradation. This study was grounded in the cognition-affectio

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Yang, Hee-Won. "The impact of tourists' ESG perception on behavioral intentions and willingness to pay additional costs: Utilizing the theory of planned behavior." Tourism Sciences Society of Korea 49, no. 1 (2025): 99–119. https://doi.org/10.17086/jts.2025.49.1.99.119.

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The ESG (Environmental, Social, Governance), as a non-financial criterion for assessing corporate sustainability, has been gaining increasing importance. However, research on consumer behavior in the tourism sector remains significantly underexplored. This study employs the Theory of Planned Behavior (TPB) to analyze the relationship between tourists' perceptions of ESG, their behavioral intentions, and willingness to pay additional costs. Data were collected from October 1 to October 31, 2023, from tourists with a potential intention to engage in pro-ESG tourism, resulting in a total of 455 v

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Jeong, Seon-Kyeong, You-Hyun Jang, and Nam-Jo Kim. "Will tourists' travel freedom awareness interfere with the practice of carbon neutrality?: The influence of travel freedom awareness on environmental consciousness and carbon-neutral tourism behavioral intention." Tourism Sciences Society of Korea 49, no. 3 (2025): 197–219. https://doi.org/10.17086/jts.2025.49.3.197.219.

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This study explores the impact of freedom, a core value of tourism, on tourists' pro-environmental behavior. Despite increasing policies for climate change mitigation and carbon neutrality in tourism, research on how tourists' travel freedom awareness affects their acceptance of pro-environmental behavior is limited. An online survey targeting Korean nationals aged 19 and older was conducted using a probability sampling method. Findings from the analysis of 839 valid samples reveal that environmental consciousness (knowledge, severity, efficacy) positively influences pro-environmental attitude

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Cao, Xingping, Junlin Qiu, Leyu Wang, and Gefen Zhou. "An Integrative Model of Tourists’ Pro-Environmental Behavior Based on the Dual Path of Rational Planning and Embodied Emotion." International Journal of Environmental Research and Public Health 19, no. 13 (2022): 7910. http://dx.doi.org/10.3390/ijerph19137910.

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Tourists’ pro-environmental behavior is one of the key factors for the sustainable development of natural scenic spots. Although this behavior depends on the surroundings and context, the existing literature lacks the perspective of specific scenarios, especially that of embodied emotions. This research integrated the theory of planned behavior and embodied theory to construct an integrative model of pro-environmental behavior that combined tourists’ “rational planning” and “embodied emotion” and conducted an empirical study. The results show that in natural scenic spots, “rational planning” a

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Težak Damijanić, Ana, Marija Pičuljan, and Smiljana Goreta Ban. "The Role of Pro-Environmental Behavior, Environmental Knowledge, and Eco-Labeling Perception in Relation to Travel Intention in the Hotel Industry." Sustainability 15, no. 13 (2023): 10103. http://dx.doi.org/10.3390/su151310103.

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Due to increasing concern about climate change and its impact on the tourism sector, it is vital to understand tourists’ decision-making process in relation to staying in green accommodations. Many factors influence tourists’ decision-making process; however, little research has been conducted on examining the antecedents of travel intention in relation to the hotel industry. Accordingly, the aim of the paper was to test the relationship among three antecedents of travel intention and tourists’ intention to stay in hotels with eco-labels. This was performed on a sample of tourists staying in h

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Liap, Andre Ludya, Dudi Permana, Adi Nurmahdi, Mas Wahyu Wibowo, and Ding Chong. "Memengaruhi self identity, social influence untuk decisions to visit objek wisata hutan bakau: Tinjauan pustaka." Jurnal Doktor Manajemen (JDM) 6, no. 1 (2023): 23. http://dx.doi.org/10.22441/jdm.v6i1.17472.

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This study conducted a literature review of existing research in Indonesia on tourist visits to mangrove forests as eco-tourism. Based on the 20 (twenty) studies that the author has reviewed, there are 19 (nineteen) previous studies that have studied the supply side far more. The feasibility of developing mangrove eco-tourism based on the supply side, namely; tourist attraction objects, accessibility to objects, socio-economic conditions of the community, modes of transportation and accommodation, supervision management, supporting facilities and infrastructure, availability of clean water wit

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Soyalp, Levent. "EXTENDING THEORY OF PLANNED BEHAVIOUR WITH PERSONAL NORMS AND PAST TRANSPORT USAGE IN TOURIST PRO-ENVIRONMENTAL BEHAVIOR." Folia Turistica 64 (June 30, 2025): 71–90. https://doi.org/10.5604/01.3001.0055.1995.

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Purpose: The aim of this study is to identify the factors influencing pro-environmental intentions among tourists, which are essential for advancing sustainable tourism in light of the substantial environmental impacts associated with travel. By extending the Theory of Planned Behavior (TPB), the roles of personal norms are examined in this research as an additional predictor and past motorised transportation usage as a moderating factor.Method: Data were collected from a sample of 302 tourists and analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the exte

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Afrasayab, Khattak Hafizullah Khalid Rahman Luigi Pio Leonardo Cavaliere Muhammad Imran Badshah Hussain. "Linking GHRM with Environmental Performance: Importance Role of Task-Related Pro-Environmental Behaviour." Multicultural Education 7, no. 5 (2021): 155. https://doi.org/10.5281/zenodo.4750671.

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<em>There is a limited study on the link between green human resource management (GHRM), task-related pro-environmental behaviors, and environmental performance, especially in tourism enterprises. This study bridges the knowledge gap by examining the impact of GHRM on environmental performance throughthe mediating effect of task-related pro-environmental behaviors in tourism enterprises. For this purpose, a quantitative research methodology was used with a pre-tested instrument. To investigate the specified relationship, a purposive sampling technique was used to select 347 employees of hotels

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Octaviani, Natasya, Magsyanda Meliana, and Putu Gde Arie Yudhistira. "Encouraging Pro-Environmental Behavior Through Environmental Communication Based on Tri Hita Karana." Journal of Tourism Sustainability 4, no. 2 (2024): 73–82. https://doi.org/10.35313/jtospolban.v4i2.122.

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Tri Hita Karana (THK), a core Balinese philosophy emphasizing harmony between religious, human, and environmental values, is a guiding principle in tourism development and environmental communication. This study analyzed the effectiveness of environmental communication practices rooted in THK at Melasti Beach. Employing a qualitative case study approach, data collection methods included observation, document analysis, and in-depth interviews with key stakeholders such as the customary leader of Ungasan Village, Melasti Beach managers, local community members, and tourists. Data triangulation w

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Nila Shofy Nihayah and Rakhmaditya Dewi Noorrizkki. "Perilaku Pro Lingkungan pada Masyarakat Lingkungan Wisata Pantai." Flourishing Journal 4, no. 5 (2024): 225–31. http://dx.doi.org/10.17977/um070v4i52024p225-231.

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Coastal areas are vulnerable to damage, many surrounding communities feel the impact because they depend on their economic conditions on coastal resources. The behavior of tourists and coastal communities who litter is widely found on the coast of Indonesia and has become a serious problem. Pro-environmental behavior in coastal tourism communities is influenced by several factors, namely internal and external. People who carry out pro-environmental behavior will feel the impact of the behavior applied in the beach environment. It is hoped that by knowing pro-environmental behavior in the coast

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Deng, Pengfei, Xingye Zhou, Dan Xie, and Peng Zheng. "How to Drive Tourists’ Pro-Environmental Behavior: Interactive Effect of Benefit Appeals and Goal Framing." Sustainability 16, no. 13 (2024): 5600. http://dx.doi.org/10.3390/su16135600.

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The drive to foster tourists’ pro-environmental behavior (TPEB) is a current research hotspot amidst the deteriorating ecological environment. However, existing studies have yet to reach definitive conclusions on how tourist destinations influence TPEB through different benefit appeals and goal framing. This paper investigates the interactive effects of these factors on TPEB, reporting on two experiments. Study 1 confirmed significant interactive effects of benefit appeals and goal framing on TPEB, wherein altruistic appeals and gain framing, as well as appeals to self-interest and loss framin

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Su, Lujun, Mengyuan Li, Jun Wen, and Xuehuan He. "How do tourism activities and induced awe affect tourists’ pro-environmental behavior?" Tourism Management 106 (February 2025): 105002. http://dx.doi.org/10.1016/j.tourman.2024.105002.

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Rao, Xiaojuan, Hongliang Qiu, Alastair M. Morrison, and Wei Wei. "Extending the Theory of Planned Behavior with the Self-Congruity Theory to Predict Tourists’ Pro-Environmental Behavioral Intentions: A Two-Case Study of Heritage Tourism." Land 11, no. 11 (2022): 2069. http://dx.doi.org/10.3390/land11112069.

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Tourists’ pro-environmental behaviors are critical to the conservation of cultural landscape heritage and for the sustainability of heritage tourism. Applying the theories of planned behavior (TPB) and self-congruity, this research explained the formation of tourists’ pro-environmental behavioral intentions (TPEBI). A total of 342 effective responses were gathered at a heritage destination, while another set of data was collected from a historic cultural destination for cross-validation (n = 345). The findings indicated that: (1) there are direct and positive associations between TPEBI and att

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Yan, Aiping, and Wenwen Jia. "The influence of eliciting awe on pro-environmental behavior of tourist in religious tourism." Journal of Hospitality and Tourism Management 48 (September 2021): 55–65. http://dx.doi.org/10.1016/j.jhtm.2021.05.007.

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Yunita Durman, Theodosia, and Reny Nadlifatin. "Adopting Green Innovation in Tourism SMEs: Integrating Pro-Environmental Planned Behavior and TOE Model." Interdisciplinary Journal of Information, Knowledge, and Management 19 (2024): 029. http://dx.doi.org/10.28945/5369.

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Aim/Purpose: This study investigated factors influencing the intention to engage in green innovation among small and medium enterprises (SMEs) in the tourism sector, using an integrated approach from the pro-environmental planned behavior (PEPB) and technology organization environment (TOE) models. Background: Green innovation is a long-term strategy aimed at addressing environmental challenges in the Indonesian tourism sector, especially those related to SMEs in culinary, accommodation, transportation, and creative industries. While prior research primarily focused on innovation characteristi

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Kim, Minseong, and Sae-Mi Lee. "Drivers and interrelationships of three types of pro-environmental behaviors in the workplace." International Journal of Contemporary Hospitality Management 34, no. 5 (2022): 1854–81. http://dx.doi.org/10.1108/ijchm-09-2021-1094.

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Purpose Prior research in the human resources management fields focused primarily on one type of employees’ pro-environmental behaviors yet failed to empirically investigate interrelationships among the distinct dimensions of their pro-environmental behaviors. To build a deeper understanding of the psychological process in becoming an environmental activist in the workplace, this study aims to examine the interrelationships among frontline employees’ green autonomous motivation, green external motivation, environmental concern, self-efficacy and three types of pro-environmental behaviors (i.e.

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Gohary, Ali, Aakash Shah, Seyed Roham Hosseini, Eugene Y. Chan, and Fatima Madani. "God salience and tourists' pro-environmental behavior." Annals of Tourism Research 93 (March 2022): 103318. http://dx.doi.org/10.1016/j.annals.2021.103318.

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