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1

Samli, A. Coskun. Counterturbulence marketing: A proactive strategy for volatile economic times. Quorum Books, 1993.

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2

Samli, A. Coskun. Social responsibility in marketing: A proactive and profitable marketing management strategy. Quorum Books, 1992.

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3

National Research Council (U.S.). Committee to Assess Techniques for Developing Maintenance and Repair Budgets for Federal Facilities., ed. Stewardship of federal facilities: A proactive strategy for managing the nation's public assets. National Academy Press, 1998.

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4

Stepanova, Galina, Vladimir Biryukov, Mayya Livson, Robert Chvanov, and Svetlana Borisova. Strategic management. INFRA-M Academic Publishing LLC., 2022. http://dx.doi.org/10.12737/1863109.

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The textbook discusses the theoretical, methodological and practical aspects of strategic management in the current interpretation of the XXI century. The vision of the strategic process as proactive management in conditions of a high level of complexity of the external environment is presented. The tools of strategic management, the technology of strategic analysis, the procedure for the development and implementation of the strategy, the principles of management of strategic business units are considered. To consolidate knowledge, self-control questions, practical tasks and test simulators a
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5

Burt, David N. A purchasing manager's guide to strategic proactive procurement. AMACOM, 1996.

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6

Brethauer, Dale M. The power of strategic costing: A proactive competitive approach for setting future strategic plans. AMACOM, 2000.

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7

Institut de socio-économie des entreprises et des organisations (France). Colloque annuel. Réussir en temps de crise: Stratégies proactives des entreprises. Economica, 2011.

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8

Sirén, Torsti. Winning wars before they emerge: From kinetic warfare to strategic communications as a proactive and mind-centric paradigm of the art of war. Universal-Publishers, 2013.

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9

From Reactive to Proactive. Bookboon.com, 2013.

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10

Ekweruo, Charles. Strategic Management of an Airline. Developing a Proactive Strategy for Airbus. GRIN Verlag GmbH, 2017.

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11

A Proactive Strategy Toward Terrorism and Transnational Crime. Storming Media, 1998.

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12

Akimoto, Daisuke. Abe Doctrine: Japan's Proactive Pacifism and Security Strategy. Springer Singapore Pte. Limited, 2018.

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13

Akimoto, Daisuke. The Abe Doctrine: Japan's Proactive Pacifism and Security Strategy. Palgrave Macmillan, 2019.

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14

Managing the media: Proactive strategy for better business-press relations. Quorum Books, 1987.

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15

Commission on Engineering and Technical Systems, Committee to Assess Techniques for Developing Maintenance and Repair Budgets for Federal Facilities, National Research Council, and Division on Engineering and Physical Sciences. Stewardship of Federal Facilities: A Proactive Strategy for Managing the Nation's Public Assets. National Academies Press, 1998.

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16

(US), National Research Council. Stewardship of Federal Facilities: A Proactive Strategy for Managing the Nation's Public Assets. National Academies Press, 1998.

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17

Biscop, Sven. Grand Strategy in 10 Words. Policy Press, 2021. http://dx.doi.org/10.1332/policypress/9781529217506.001.0001.

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In a world that has returned to great power rivalry, understanding the grand strategy of these powers is crucial. This book introduces ten key terms for analysing grand strategy: simple, competitive, rational, allied, comprehensive, creative, agile, courageous, dirty, and proactive. Analysing both historical examples and current strategies, the book shows how the world’s great powers – the United States, China, Russia and the European Union (EU) – shape their strategic decisions today. Outlining the steps needed for a less confrontational grand strategy and a more peaceful and stable world ord
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18

IP client strategies in the Asia-Pacific: Leading lawyers on understanding today's intellectual property trends, planning a proactive IP strategy, and protecting client rights. 2nd ed. Aspatore, 2011.

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19

Epperson, Matthew W., Carrie Pettus-Davis, Annie Grier, and Leon Sawh. Promote Smart Decarceration. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190858988.003.0010.

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The United States has the world’s largest proportion of people behind bars. Mass incarceration and failed rehabilitation have resulted in staggering economic and human costs. Our challenge is to develop a proactive, comprehensive, evidence-based “smart decarceration” strategy that will dramatically reduce the number of people who are imprisoned and enable the nation to embrace a more effective and just approach to public safety.
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20

Kello, Lucas. Cyber Defence. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198790501.003.0039.

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Europe confronts an enormous cyber threat. The continent hosted the first international cyber crisis—the 2007 attacks by Russian political activists that crashed computer infrastructures in Estonia. Large European nations such as the UK and France focus their defensive efforts on proactive measures, which seek to neutralize threats before they materialize. Another tool of large powers is deterrence by punishment, an attempt to prevent hostile action with the pledge of severe reprisal. Smaller powers, by contrast, lack the resources necessary to implement proactive measures or deterrence. They
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21

Department of Defense. Parity Avoidance: A Proactive Analysis of the Obsolescence of the Third Offset Strategy - What Makes U. S. Militarily Superior, Reaction to Russia and China, Espionage and Intellectual Property Theft. Independently Published, 2019.

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22

From Reactive to Proactive High Impact Strategic HR. Bookboon, 2013.

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23

Craft, Annabelle, Sjaana Steffens, and John Scott. Justice Reinvestment in the Northern Peninsula Area: The NPA Licence and ID Muster Initiatives. Queensland University of Technology, 2022. http://dx.doi.org/10.5204/book.eprints.228003.

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Driving-related offending is a significant contributor to the overrepresentation of Indigenous people in the Australian prison system. The Northern Peninsula Area (NPA) Licence and ID Muster Initiative is a justice reinvestment strategy that has been providing cross-agency, holistic, evidence-based and proactive support to the five NPA communities (Bamaga, Injinoo, New Mapoon, Seisia and Umagico) around licensing, registration and identity documents since July 2019. A profile of the NPA communities is provided in Box 1. The ultimate goal of the NPA Licence and ID Muster Initiative is to reduce
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24

Miller, David, Claire Harkins, Matthias Schlögl, and Brendan Montague. Interlocking corporate networks in civil society. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780198753261.003.0006.

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This chapter explores contributions from three organizations that occupy the terrain somewhere between corporations and civil society; the Institute of Ideas/Spiked, the Democracy Institute, and the Institute of Economic Affairs. These groups engage in science-related debates on addiction. They play an active role in creating doubt about the public health consequences or public health solutions to the problems associated with alcohol, food, and gambling. Such organization can be seen to take an increasingly proactive role within policy debates around public health regulation. Whether or not th
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25

Sharfstein, Joshua M. Recognizing a Crisis. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190697211.003.0006.

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The first order of business in crisis management is figuring out that there is a crisis. Once a brewing crisis is recognized, health officials can organize a coherent response, limit its impact, and even make an early pivot to achieve long-lasting change. Unfortunately, spotting a crisis early is far easier said than done. It’s the rare crisis that announces itself with a phone call 12 hours in advance. Most crises go unnoticed even as clues emerge, lost in the stream of the daily activity of an agency or hidden by biases, assumptions, and wishful thinking. To be successful, officials and thei
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26

Teper, Yuri. Kremlin’s post-2012 national policies: Encountering the merits and perils of identity-based social contract. Edinburgh University Press, 2018. http://dx.doi.org/10.3366/edinburgh/9781474433853.003.0004.

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This chapter analyses the Kremlin’s changing attitudes towards nationalism since 2012, focusing on the post-2014 period. Failing to deliver on its economic and governance output promises, the Kremlin altered its social contract with society so as to focus on collective identity as the new legitimation base for the regime. Following Putin’s return to the presidency, the authorities’ mobilisation strategy became distinctively proactive and profoundly national, with the Kremlin seizing control over the national agenda. The alternation between Russo-centric and great-power emphases in the Kremlin'
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27

Murphy, Patrick D. Battle of the Blogosphere. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252041037.003.0005.

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This chapter examines how the multinational agricultural biotechnology corporation Monsanto has attempted to re-brand itself from a chemical company to a food company through the elaboration of a highly interlaced, multi-platform on-line media strategy. This image enhancement operation is a response to its many critics—from citizen-based groups in India and Mexico to prominent food security activists like Michael Pollan and Vandana Shiva. At the center of analysis is how Monsanto has used the trope of “sustainability” to craft a proactive profile that is responsive to the challenges that the p
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28

Lu, Umit Hacio, and Hasan Dincer. Risk Management, Strategic Thinking and Leadership in the Financial Services Industry: A Proactive Approach to Strategic Thinking. Springer International Publishing AG, 2016.

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29

Hacioğlu, Ümit, and Hasan Dinçer. Risk Management, Strategic Thinking and Leadership in the Financial Services Industry: A Proactive Approach to Strategic Thinking. Springer, 2018.

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30

Heath, Timothy, and Mace Moesner. Strategic Disruption by Special Operations Forces: A Concept for Proactive Campaigning Short of Traditional War. RAND Corporation, The, 2024.

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31

Gertz, John. Reinventing SETI. Oxford University PressNew York, NY, 2025. https://doi.org/10.1093/9780197800447.001.0001.

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Abstract Reinventing SETI clears out the cobwebs of outdated or wrongheaded search-for-extraterrestrial-intelligence (SETI) paradigms such as Fermi’s Paradox, the Drake Equation, and messaging to extraterrestrial intelligence (METI) (i.e., proactively sending signals from Earth to putative aliens). The book makes the case that, whereas most past and current SETI searches assume that aliens are transmitting from their own star systems, Reinventing SETI argues that this would be a highly ineffective strategy for extraterrestrials (ETs). Consequently, the current SETI paradigm—observing stars one
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32

Maron, Asa, and Michael Shalev, eds. Neoliberalism as a State Project. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198793021.001.0001.

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This book explores the politics, institutional dynamics, and outcomes of neoliberal restructuring in Israel. It puts forward a bold proposition: that the very creation of a neoliberal political economy may be largely a state project. Correspondingly, it is argued that key political conflicts surrounding the realization of this project may occur within the state. Neoliberal restructuring and the institutionalization of permanent austerity are dependent on reconfigured power relations between state actors and are manifested in a new institutional architecture of the state. This architecture, in
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33

Sims, Ronald R. Organizational Success through Effective Human Resources Management. Greenwood Publishing Group, Inc., 2002. http://dx.doi.org/10.5040/9798400693953.

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Not only are performance and human resources management (HRM) bound tightly together, but Sims even goes so far as to say that the way people are managed in coming decades will be the most important determinant of organizational success. He shows how success is determined by a firm's skill in attracting, developing, and retaining its human capital; how a firm's people are what give it a measurable advantage over the competition; and how an organization's commitment to developing its people's abilities and skills is an obligation at all levels. Sims focuses on practical, real-world human resour
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34

Kahanov, Leamor, and Ellen K. Payne. Athletic Training and Therapy. Human Kinetics, 2021. http://dx.doi.org/10.5040/9781718237896.

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Athletic Training and Therapy: Foundations of Behavior and Practice builds upon an undergraduate understanding of health and exercise sciences to instill an evidence-based, graduate-level knowledge of best practices in athletic training and health care. This text integrates essential competencies outlined by the AT Strategic Alliance, a collaboration of the National Athletic Trainers’ Association (NATA), Board of Certification (BOC), and Commission on Accreditation of Athletic Training Education (CAATE). Athletic Training and Therapy highlights contemporary concepts not often found in other in
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35

Palkova, Karina, Aleksandra Palkova, Vitālijs Rakstins, et al. Handbook for Academic and Scientific Institutions: Improve Risk Management and Institutional Resilience in the face of Security Threats. Rīga Stradiņš University, 2024. https://doi.org/10.25143/handbook_isbn-978-9934-618-61-1.

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Science and academia have long been shaped by international competition, providing nations with strategic advantages in economic, technological, and military domains. Today, as globalization intensifies, academic and research institutions face complex security challenges, including cyber threats, foreign interference, and hybrid warfare. These risks jeopardize intellectual property, research integrity, and institutional autonomy. To address these threats, institutions must implement robust internal risk management systems, minimize vulnerabilities in supply chains, and reduce dependency on for
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36

Kumar M., Dileep. 50 short case studies in business management. UUM Press, 2012. http://dx.doi.org/10.32890/9789670474243.

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The Higher Education Institutions that run business management programs in Malaysia is under severe criticism from industry that the passing out management graduates do not have adequate practical exposure to the industry and lack of practical skills to deal industrial issues proactively as the catalyst of change.This indicates that the traditional management education curriculum, as presently constituted, may not be adequately preparing individuals for the challenges they experience as professional managers.To deal with this issue, many management institutes are adopting case study as a pedag
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37

Wilson, Robyn S., Sarah M. McCaffrey, and Eric Toman. Wildfire Communication and Climate Risk Mitigation. Oxford University Press, 2017. http://dx.doi.org/10.1093/acrefore/9780190228620.013.570.

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Throughout the late 19th century and most of the 20th century, risks associated with wildfire were addressed by suppressing fires as quickly as possible. However, by the 1960s, it became clear that fire exclusion policies were having adverse effects on ecological health, as well as contributing to larger and more damaging wildfires over time. Although federal fire policy has changed to allow fire to be used as a management tool on the landscape, this change has been slow to take place, while the number of people living in high-risk wildland–urban interface communities continues to increase. Un
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