Dissertations / Theses on the topic 'Process-strategy relationship'

A survey of two hundred and fourteen undergraduates explored the inter-relationship between the writing strategy adopted, the intermediate text representations created, the methods used to create them, the processes performed on them, and their function in the writing process. The sequence of intermediate text representations created was elicited as a progression through a six box grid where each box represented a different type of intermediate text representation that may have been created. This method was found to be valid and a wide variety of routes through the grid were identified that displayed stability, efficacy, and utility in describing writing behaviour. Five stable writing strategies were elicited from a cluster analysis of the undergraduates' responses to a series of questions on their writing behaviour. A fresh sample of forty-nine undergraduates was able to readily identify from the cluster descriptions the strategy they had adopted to complete a similar writing task, and the writing strategies displayed similarities with those identified in other studies. A relationship was found between the adopted writing strategy and the sequence of intermediate text representations created. The intermediate text representations were created by a variety of methods and served a variety of functions including: collecting information, determining the scope of the task, establishing gaps in knowledge, reducing the cognitive load during planning, developing and expanding ideas, organising ideas, summarising points, facilitates translation, and facilitating collaborative writing. A relationship was found between the sequence of intermediate text representations created, and both the reported method of creating an intermediate text representation and the function it served in the writing process. The results have implications for future research on the writing process and for teachers of writing concerned with raising the standard of undergraduate writing. Six recommendations are made regarding the direction and scope of future research.

Business organisations receive a huge amount of data from many sources every day. These data are known as big data. Since they are mostly unstructured, big data creates a complex problem of how to capture, manage, analyse and then derive meaningful information from them. To deal with the challenges that big data has brought, this research proposes a new technique in big data analytics in the business area to integrate semantically meaningful information relevant to textual queries and business context. To achieve this aim, this study makes three major related contributions. Firstly, the relationship between business processes and strategies is established using the concept of a rule-based inference model via facts and annotations. This relationship is required to determine the importance of a big data query for a business organisation. Secondly, we introduce approaches to determine the significance level of a query, by incorporating the processstrategy relationship, process contributions and priority of business strategies. Thirdly, the proposed data analytic technique embeds business context into the bedrock of data collection and analysis process. The first two contributions were implemented using Python programming language including the Pyke package (Pyke is built in the Python environment and has an artificial intelligence tool for the development of expert systems) and their performances were analysed based on a business use case. The last contribution was implemented mainly in the Hadoop and Java programs. Results show that the first contribution successfully establishes the processstrategy relationship, the second calculates the significance level of a query in relation to a business organisation, while the third reveals the huge impact of query significance level and business context on big data collection and captures deep business insights.
Doctor of Philosophy

E-commerce presents a new format for doing business. It creates an efficient, yet complex, system providing potential time and cost savings. The main question is then how a comprehensive strategy is developed to outline the new process. Whether an MNC can successfully develop an e-commerce strategy or not, depends on their understanding of customers within their global environment and the secure transfer of customer information. They must adjust their company operations to concentrate on identifying sources of customer relationship management, such as segmentation, needs and abilities, benefits, values, buying behaviour and trust aspects. Companies need to differentiate their ecommerce approaches from their competition, in order to enable and motivate their transition to an online system.

In the case of our methodology, a qualitative, single case study approach of Electrolux Professional Laundry Group was used. Interviews of their customers and sales offices from around Europe determined their understanding and opinions of the closure of warehouses to concentrate on e-commerce within the company. Findings indicate that there is a need to clarify the role of the system, the safety of the customer's information and how it relates to the responsibilities of the sales offices in question. In addition, customers must be carefully researched in order to make the new system congruent with their purchasing preferences and abilities. Once created, a clear model is established to determine their affects on the process of creating a successful e-commerce strategy.

Due to the increasing presence of e-commerce amongst competition in Electrolux's industry, the need to develop a detailed e-commerce strategy is crucial. Their products and services are some of the highest-rated in the industry, but their e-commerce system needs to be improved to match the standards of their well-known brand name. Therefore, careful development of their e-commerce operations will require detailed attention to every stage of the strategy process.

Small businesses are the largest employers in Sweden and employ most people on the labour market. Therefore they are considered one of the most important components for an economic growth in a country. However small businesses have problems regarding profitability and survival on the market. It is also considered hard to conduct business for smaller companies, where the lack of restricted resources is a crucial factor. The purpose of this study is to, through a producer perspective and with a qualitative approach, review whether and in what way small businesses uses marketing strategies in their planning. This will be done by answering the following research question: “In what sense do small businesses implement marketing strategies in their work with marketing?” The following conclusions were drawn from the study: • Small businesses implement marketing strategies in their everyday work in the sense that almost all of the small businesses that participated in the study have thought about the factors relating to the selection of target group and the company's own market position in relation to its competitors • Small businesses formulate its marketing strategies mentally rather than having a formal written strategy. • Small businesses mainly choose to segment the market by using geographic and demographic factors. • Small businesses opt out the use of price leadership as their competitive strategy. Instead small businesses try to stand out from their competitors in some unique way and their focus lies on quality rather than quantity. • Small businesses are working diligently to retain existing customers because it is a cheaper approach than trying to attract new customers. • Small businesses can benefit from being apart of a network with other active small, but the study also shows that most benefits can be drawn from startups that not yet enhold a solid knowledge about the market.
Småföretag är Sveriges största arbetsgivare och sysselsätter flest människor på arbetsmarknaden och anses vidare vara en av de viktigaste komponenterna för en ekonomisk tillväxt. Trots det har småföretag problem gällande lönsamhet och överlevnad på marknaden. Det är även svårt att bedriva verksamhet för mindre företag, där bland annat brist på resurser är en återkommande kritisk faktor. Syftet med studien är att, baserat på en kvalitativ metod och genom ett producentperspektiv, ta hjälp av fem stycken semistrukturerade intervjuer för att kartlägga huruvida och på vilket sätt småföretag använder sig av marknadsföringsstrategier i sitt planeringsarbete. Detta genom att besvara forskningsfrågan: “I vilken bemärkelse implementerar småföretag marknadsföringsstrategier i sitt arbete med marknadsföring?” Följande slutsatser kunde dras av studien: • Småföretag implementerar marknadsföringsstrategier i sitt vardagliga arbete i den bemärkelsen att nästan alla av de småföretag som deltog i studien funderat kring faktorer som rör val av målgrupp och företagets egen position på marknaden i relation till dess konkurrenter • Småföretag formulerar marknadsföringsstrategier mentalt i huvudet, snarare än att ha en formell nedskriven strategi. • Småföretag väljer att segmentera marknaden utefter geografiska- och demografiska faktorer. • Småföretag väljer bort användandet av ett prisledarskap som konkurrensstrategi. Istället väljer småföretag att försöka utmärka sig från sina konkurrenter på något unikt sätt och fokus ligger på ett kvalitetstänk snarare än kvantitet. • Småföretagen arbetar flitigt med att behålla befintliga kunder då det är billigare än att försöka attrahera nya kunder. Dock pågår det ett ständigt arbete att försöka locka till sig nya kunder samtidigt. • Småföretag kan dra nytta av att involveras i nätverk med andra verksamma småföretag, men studien visar på att mest fördelar finns att dra nytta av för nystartade småföretag som ännu inte besitter en gedigen kunskap om marknaden.

Aim of the Thesis: To investigate the practice of using a CRM strategy in football clubs by comparing earlier successful and unsuccessful CRM implementations by football clubs and study fan relationship theories in a large Swedish football club, thereby presenting guidelines on how to further develop a CRM strategy in a Swedish football club.

 

Methodology: A quantitative approach and a qualitative approach have been used, first collecting empirical data on supporter views through a questionnaire further strengthened by gathering empirical data through an interview. The quantitative data has been presented with descriptive statistics and the qualitative data has been analyzed using a realist approach.

 

Theoretical Perspectives: A literature review has been conducted and resulted in a theoretical framework illustrating the concepts of benefits and risks with CRM, fan relationship marketing, CRM implementation process, CRM systems in football clubs, and supporter loyalty. A research model, “FRM implementation process” has been developed from the theoretical findings. 

 

Empirical Data: The quantitative empirical data has been collected by distributing a questionnaire to supporters of AIK Fotboll. The qualitative empirical data has been collected through interviews with the head of sales and marketing within AIK Fotboll AB.

 

Conclusion: A CRM strategy can benefit Swedish football clubs in areas such as to better capture customer data, better communication between the club and its supporters and provide customized offers as long as the supporters are informed about the changes in strategy. In order for Swedish football clubs to successfully implement a CRM strategy they need to ensure adequate financing and management commitment since an unsuccessful implementation can be devastating to a Swedish football club’s finances.

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The proposal of an information management model is characterized as a capable way of supporting and directing the enterprise management system. For the study of this subject, it was chosen a sector of the Brazilian economy that was out of the patterns of the new products and businesses enterprises, classified as dot.com and, at the same time globalized, with high fluctuation of prices and demand, requiring integrated information. According to this, it is important to consider that the way of sustaining the basic columns of enterprise management, named statistical, economical and behavioral, needs supporting of the information management. In this way, some information models have been developed, according to the management techniques, to make possible a dynamic process for the maximization of the performance indicators of the organization. Nevertheless, in these models, it is considered that the communication of information is closely related to the individual performance and, therefore, related to the human subjectivity. Thus, the relationship between the information management and the segments of enterprise management systems, aligned with the strategy of the undertaking, incite competitive differential, assuring the increasingly improvement of the organization process.
A proposta de um modelo de gest?o da informa??o caracteriza-se como um meio capaz de sustentar e direcionar o sistema de gest?o empresarial. Para o estudo deste assunto, escolheu-se um setor da economia brasileira que estivesse fora dos padr?es das empresas de novos neg?cios e produtos, categorizados como dot.com, mas que, ao mesmo tempo, estivesse globalizado, com alta volatilidade de pre?os e demanda, por conseguinte, requerente de informa??es integradas. Diante disso, urge considerar que a forma de sustenta??o dos pilares b?sicos da gest?o empresarial, denominados como estat?sticos, econ?micos e comportamentais, necessita do apoio da gest?o da informa??o. Neste sentido, foram desenvolvidos alguns modelos informacionais que, em conformidade com as t?cnicas de gest?o, venham possibilitar um processo din?mico de maximiza??o dos indicadores de desempenho da organiza??o. Todavia, nestes modelos, considera-se que a comunica??o da informa??o est? condicionada ? atua??o de cada indiv?duo, portanto, associada ? subjetividade humana. Desta forma, a rela??o entre a gest?o da informa??o e os segmentos do sistema de gest?o empresarial, alinhados com a estrat?gia do empreendimento estimulam diferenciais competitivos, assegurando, assim, a melhoria cont?nua dos processos da organiza??o.

碩士
國立屏東科技大學
企業管理系所
101
Strategic content research mostly belong to a analysis of static state and single layer, and study method also use quality research. But strategy content research become much popular than strategy process research, no mater at the academic theories or industries field of complex and variety strategic studies. We think strategy is not only a conclusion of choice, but it is a dynamic linkage of chain that combined by many single strategy events, its essence is difference and link, and we name this concept as Narrative Strategic Story. In this paper, we uses HTC Corporation to be an example to explain Strategic Selection and Strategic Change. In addition, this study tries to build a theory of Narrative Strategic Story to confirm an academic position of Strategic Process Research by empirical research. In the meantime, we wants to explore strategic studies by Narrative Strategic Story and provide some advice for the development of Strategic Process Research.

A considerable segment of the business literature has espoused the importance of appropriately using process or manufacturing technology to support competitive strategy. This literature implicitly and explicitly suggests the importance of "fit" between a firm's business level strategy and its process technology. Three gaps remain with respect to the "fit" assertion: (1) The nature of fit is insufficiently specified. (2) No empirical research has attempted to statistically validate the existence of fit within an industry. (3) No empirical research has attempted to statistically link fit to firm performance. To address these issues, this dissertation surveys firms in the U.S. tooling and machining industry to test hypotheses on the nature, existence, and impact on performance of fit. Strategy is assessed as membership in one of six strategic groups derived from clustering eight strategy factors. Factor analysis results in four technology factors, Dedicated Automation, Non-Dedicated Automation, Range of Capabilities, and Computer Aided Design. Performance comprises ROS and average annual sales growth. Findings regarding the nature of fit suggest: (1) Dedicated and non-dedicated automation relate positively to new and existing product stability. Broad product range (products very different from each other) relates negatively to dedicated automation, but does not relate to non-dedicated automation. (2) Linkages may be obscured because multiple capabilities are often bundled in a given technology so that different strategies use the same technology for different reasons. (3) Process technology appears to relate primarily to strategic dimensions concerning physical product characteristics, and very little to service dimensions. The existence of fit is demonstrated by highly significant differences in technology between groups, combined with the qualitative plausibility with which these differences appear to correspond to each strategic group. Although insufficient support was found for fit linked to performance (technology moderating strategic group membership's impact on performance), results suggest that performance advantage from a technology is gained not in the group where it is most appropriate or a given, but in a group where it is also appropriate, but less widespread.

碩士
國立成功大學
國際企業研究所碩博士班
90
The content of this research can be divided into two parts. In the first part, we investigate the influences of both “the involvement degree of HR department in organizational decision making process” and “organizational strategy” to “HR strategy”. Then, in the second part, we try to examine if the consistency between “HR practices” and “HR strategy” affects “organization performance”. Meanwhile, how the congruence of both “core competency” and “organizational strategy” to “HR strategy types” affects “organization performance” also been discussed. We got the data by mailing questionnaires, both to Taiwanese companies and the foreign companies in Taiwan. 800 questionnaires had been mailed, and 166 of them were collected. Through hierarchical regression, ANOVA analysis, and MANOVA analysis, the empirical study shows that:（1）The higher the HR department involves in organizational decision making process, the more possibility the company adopts internal system HR strategy, and vice versa.（2）Companies which adopt defender organizational strategy will be more likely to assume market type HR strategy, and vice versa.（3）Both “Training” and “involvement” HR practices are found to be beneficial to the firm’s performance.（4）Companies which adopt “internal system” HR strategy will enjoy better organization performance.（5）The match between “organizational strategy” and “HR strategy” will produce better impact on organization performance.（6）The fitness of “core competency” and “HR strategy” will impact favorably on organization performance.（7）Country culture will directly affect organization performance. It’s influence on HR strategy however is very limited. Furthermore, the effect of the consistency relationships on organization performance will be moderated by the country culture. The main contribution of this study is that, firstly, we provide evidence, which shows that both “universalistic perspective” and “contingency perspective” are not conflict. On the contrary, they both could co-exist at the same time. Secondly, we proposed two variables, which were seldom used, “the involvement degree of HR department in organizational decision making” and “the fitness of core competency and HR strategy types”.

博士
國立成功大學
企業管理學系碩博士班
95
Entrepreneurial orientation has been considered to be a driving force of both economic growth and increased job creation, and it plays a critical role in contemporary world economies. There are various empirical studies that have examined the relationship between entrepreneurial orientation and firm performance. Many studies have found a significantly positive relationship between entrepreneurial orientation and firm performance, but some studies have found no significant relationship. Therefore, the relationship between entrepreneurial orientation and firm performance appears inconsistent. To explain the complicated relationship, this research proposes a theoretical framework to examine the roles of new venture strategy and knowledge creation process in the relationship between entrepreneurial orientation and firm performance. Using data collected from 165 firms in Taiwan's new ventures, this study utilize statistical analysis methods to test the proposed hypotheses of this research, including descriptive statistics, multivariate analysis of variance, reliability analysis, validity analysis, confirmatory factor analysis, and structural equation modeling. Overall, the model fit of proposed framework is acceptable. This empirical result supports the relationships between entrepreneurial orientation, new venture strategy, knowledge creation process, and firm performance. This study finds that the entrepreneurial orientation-firm performance relationship is mediated by new venture strategy and knowledge creation process. The research results suggest the need for consideration of new venture strategy and knowledge creation process as mediators in the relationship between entrepreneurial orientation and firm performance.

South African schools have experienced a high rate of educator turnover which has led to greater school instability, disruption of curricular cohesiveness and a continual need to hire experienced and inexperienced educators, who may be typically less effective, as replacements for educators who leave. Unfortunately, principals of schools lack organizational capacity to provide the necessary management strategies that can enhance educators’ job satisfaction. Since the principals are fully responsible for the proper functioning of the schools and their personnel, this study explored the relationship between the management strategies of school principals and the educators’ job satisfaction levels within the context of South African schools. It examined how management strategies of principals impact on job satisfaction levels of educators in various school environments. The study explored literature from local and international perspectives on management strategies and the job satisfaction of educators. It described the background and findings of the relationship between management strategies of principals and educators’ job satisfaction levels from an education management perspective. For the empirical inquiry the study adopted a qualitative research paradigm, and as such, a qualitative investigation of the relationship between the management strategies of school principals and the educators’ job satisfaction levels in schools was conducted. Non-probability sampling methods were used to select a sample of six school principals and twelve educators. Individual and focus group interviews were used in data collection and were audio-recorded. Throughout the research study, ethical considerations were upheld. Data analysis involved a mix of content and thematic analysis instruments. The study findings determined the relationship between management strategies of principals and educators’ job satisfaction levels. An understanding of human relationship is very important to school principals who have the responsibility of establishing an environment that not only motivates educators, but can also help to enhance their job satisfaction levels in a positive way. An understanding of educators’ needs also helps school principals to devise management strategies to enhance the job satisfaction levels of educators. Based on the findings, recommendations to improve the management strategies of school principals in the enhancement of educators’ job satisfaction were proposed.
Educational Leadership and Management
D. Ed. (Education Management)

博士
國立東華大學
企業管理學系
96
Facing increased competition, new product development (NPD) is widely recognized as an important source of competitive advantage. For growth and profitability, most firms are investing heavily on NPD. This research from static point of view investigates how evaluation criteria are employed throughout NPD process, and from dynamic point of view explores how the allocation of resources is better for the firm. This study selects six evaluation gates: idea screening, concept screening, business analysis, product testing, test market, and after-launch gates. Based on a survey of 87 successful new product projects, the results show that first, the employment of evaluation criteria change over the NPD process. Market-related dimension permeates the entire NPD process and is more used in post-launch (S/T) and post-launch (L/T) gates; financial-related dimension shrinking appears in the business analysis and after the product launch gates; product-related dimension figures noticeable in the idea screening and product testing gates; process-related dimension uses equally in all evaluation gates; intuition-related dimension is mostly used in the idea screening gate. Second, new product strategy has no impact on the employment of usage of evaluation dimension in each gate. Moreover, we construct a quantitative NPD process, dividing NPD process into two stages: design and manufacturing stages, dividing resource allocation strategy into two categories: design-first strategy that resources give priority to early stages of a project, and common strategy that resources give priority to late stages of a project, and develop different environmental scenarios to test the relationships between resource allocation strategy and NPD performance measures. The results show that first, under stable environment, the firm with common strategy can maintain an accepted performance in the long term. Second, under changing environment, the firm adopted design-first strategy has better NPD performance than one adopted common strategy. Through virtuous cycle of allocation of resources the firm can maintains a superior performance in the long term. Finally, under changing environment, when the firm adopts design-first strategy, regardless of any shocks, the NPD system would returns to the initial equilibrium, rather than to another low equilibrium.

碩士
國立成功大學
企業管理學系碩博士班
96
In recent years, with the changing environment and technology development, knowledge is recognized as a crucial asset for organizations; the source of lasting competitive advantage is knowledge. When market shifts, technologies develop, competitors multiply, and product life cycle shortens, successful companies are those that continuously create new knowledge, share knowledge and embody it effectively. However, many parameters need to be considered for successful application of knowledge. Especially, the selection of KM strategy not only depends on type of knowledge but on the internal and external environment companies involve in. In addition, leadership style and organization culture are two topics which need to be widely discussed for their influence for knowledge management. This study selects 1000 sample firms from Top 5000 firms in Taiwan, 183 of which are effective. This study employs MANOVA and regression analysis to test and verify each hypothesis proposed by this study. The results of this study include: 1.There are significant interrelations among each construct: leadership style, organization culture, knowledge process capability and knowledge management strategy. 2.There are significant differences in knowledge process capability between different leadership style and different organization culture; there are significant differences in organization culture between different leadership styles. 3.Leadership style, organization culture and knowledge process capability have significant influence on knowledge management strategy.

碩士
樹德科技大學
資訊管理系碩士班
98
Nowadays, knowledge becomes more and more important in the world, especially in the business world, the social economy transfers from matter-based economy to knowledge-based economy. Knowledge management (KM) has been regarded as one of the strategic methods that most strategies can lead to increases in firms' profits. Therefore, one of the main motivations for a firm to pursue knowledge management initiatives is the improvement of firm effectiveness. In fact, the ability to create and apply new knowledge has been considered as one of the main sources of competitive advantages of the firms. Moreover, knowledge creation has close relationships with firm performance through the impact on orientations and strategies of the firm. According to Yong-Hui Li et al. (2006), knowledge creation process facilitates entrepreneurial orientation to convert into knowledge assets shared by organizational members and result in improving firm performance. In addition, Yong-Hui Li et al. (2008) stated that knowledge creation process also transfers new venture strategy into knowledge assets shared by organizational members to achieve firm performance. Based on Nonaka's theory of knowledge creation process and the previous studies, this study examines relationships among entrepreneurial orientation, new venture strategy, knowledge creation and firm performance. The purpose of this study is to gain a better understanding of the relationships and to get a better understanding of the relationships in new ventures in Viet Nam. Developing and testing hypotheses by using survey data from 163 entrepreneurs of new ventures in Viet Nam. This study employed SPSS 16.0 to analyze the collected data to test the relationships among factors and all items require seven-point Likert-scale. The results indicate the positive relationships among knowledge creation, new venture strategy, entrepreneurial orientation and firm performance.

This dissertation interrogates the deficit assumptions about English proficiency of skilled immigrants who were recruited by Canadian governments between the late 1990s and early 2000s. Through the lens of literacy as social practice, the eighteen-month ethnographic qualitative research explores the sequential experiences of settlement and economic integration of seven well-educated Chinese immigrant professionals. The analytical framework is built on sociocultural approaches to literacy and learning, as well as the theories of discourses and language reproduction. Using multiple data sources (observations, conversational interviews, journal and diary entries, photographs, documents, and artifacts collected in everyday lives), I document many different ways that well-educated Chinese immigrants take advantage of their language and literacy skills in English across several social domains of home, school, job market, and workplace. Examining the trans-contextual patterning of the participants’ language and literacy activities reveals that immigrant professionals use literacy as assistance in seeking, negotiating, and taking hold of resources and opportunities within certain social settings. However, my data show that their language and literacy engagements might not always generate positive consequences for social networks, job opportunities, and upward economic mobility. Close analyses of processes and outcomes of the participants’ engagements across these discursive discourses make it very clear that the monolithic assumptions of the dominant language shape and reinforce structural barriers by constraining their social participation, decision making, and learning practice, and thereby make literacy’s consequences unpredictable. The deficit model of language proficiency serves the grounds for linguistic stereotypes and economic marginalization, which produces profoundly consequential effects on immigrants’ pathways as they strive for having access to resources and opportunities in the new society. My analyses illuminate the ways that language and literacy create the complex web of discursive spaces wherein institutional agendas and personal desires are intertwined and collide in complex ways that constitute conditions and processes of social and economic mobility of immigrant populations. Based on these analyses, I argue that immigrants’ successful integration into a host country is not about the mastery of the technical skills in the dominant language. Rather, it is largely about the recognition and acceptance of the value of their language use and literacy practice as they attempt to partake in the globalized new economy.