Academic literature on the topic 'Prodejny potravin'

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Dissertations / Theses on the topic "Prodejny potravin"

1

Julinová, Patricie. "Návrh opatření pro snížení energetické náročnosti prodejny potravin." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-240210.

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The master thesis deals with measures to reduce energy performance of grocery store building. Model of the grocery store is evaluated according to a recommended energy values specified by Czech standards and according to the real values of the actual consumption. These values are compared. Final building analysis for a proposal measures to reduce energy consumption is based on the invoices of the real consumption and on the experimental assignments. Experimental measurements are the Blower door test of the tightness of the building envelope, the measures with the thermovision camera and the measuring of the illumination intensity. The most efficient proposal is extended to the whole model network of the food shops in the Czech Republic.
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2

Kailová, Veronika. "Podnikatelský plán - internetová prodejna potravin." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-112938.

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The aim of this dissertation is to create a business plan for an online e-shop with food. The main aim of this paper is to evaluate the success of this business idea. This work is divided into a theoretical and practical section. The theoretical part describes the characteristics of small and medium-sized entrepreneurial businesses, and their strengthens and weaknesses. Then it describes the reasons for setting up a business, a founder's budget, and the structure of a business plan. The practical part describes the business idea. It is divided into categories and chapters according to the theoretical part. There is a conclusion at the end of my dissertation work. I am summarizing results discovered during writing this work. And I am evaluating the success of the business idea.
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3

Horáková, Pavla. "Návrh komunikačního mixu pro prodej potravin." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377635.

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The focus of this master thesis is the marketing communication mix for an enterpreneur, who runs a grocery store business. On the basis of the theoretical knowledge, the analyzis of the current state of marketing comunnication was conducted. Following this analyzis, suggestions have been made on how to improve the existing communication mix for the grocery store, which will increase business awareness, attract new customers and lead to increased sales.
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4

Škrdlík, Miološ. "Návrh rozvoje firmy v oblasti maloobchodního prodeje potravin." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223652.

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Master´s thesis presents the proposal of firm expansion for the company which is exclusively czech retail system of shops of food and convenience stores. The objective of the thesis is an optimization of the strategy in a such way, which will ensure to gain a competitive advantage, perspective and healthy growth of the company in next years. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis analysis of the company is made and on the basis of the analysis there are some possible solutions suggested.
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5

Nousková, Michaela. "Prodej potravin přes Internet se zaměřením na Tesco v ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-196957.

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This thesis deals with shopping and sale of grocery online focusing on Tesco Stores CR,a.s. The aim of the study is to evaluate the Tesco e-shop from user's perspective, compare it with the competition and to propose steps towards optimization. The first part of thesis describes general information about the Internet and e-commerce, online grocery market and its specifics. Following part includes analyzeds of grocery e-shops based on multi-criteria evaluation and comparison with the Tesco service. This thesis should help the company Tesco optimize their web and activities.
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6

Eichler, Michal. "Maloobchodní prodej se zaměřením na význam nákupních center." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-257325.

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This diploma thesis is devoted to the evaluation of the meaning and role of shopping centers in retail sales in the Czech Republic, using analysis performed. The SWOT analysis was carried out in order to identify strengths and weaknesses of selected shopping centers and to define their opportunities and threats. Further, some of financial indicators of given studied shopping centers were calculated and the resulting data were compared to each other in the monitored time period. On the basis of these results, it was evaluated a possible impact of the effectiveness of the law of corporations to shopping centers. In the next part, two retail format focused on food sale were compared based on financial indicators. The first format is represented by hypermarkets located in shopping centers and the second one by smaller retail units. The last section describes evaluation of questionnaire focused on consumer behavior of customers during food purchase and their preferences in choice a retail format.
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Burdová, Beáta. "Využitie marketingových nástrojov v maloobchodnej predajni." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359312.

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The Masters Thesis follows up with the development of the retail store of farm food in South Bohemia by using marketing tools. The theoretical part of the thesis defines market, basic marketing tools and customer. It further analyses a situation of farmers market and farm food in Czech Republic. The application part focuses on the development of the retail store in Tábor in South Bohemia. It analyses each marketing tool the owner of the store uses to keep a relationship with his customers. At the same time to make connection towards to new customers. The conclusion provides data evaluation from certain marketing tools and activities.
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8

Benešová, Michaela. "Preference spotřebitele při nákupu na farmářských trzích." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259334.

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The master´s thesis characterizes farmers´ markets and their development, supervisory authorities which are linked with the farmers´ markets, the codex of farmers´ markets and the basic signs of quality. The main aim of the thesis is to identify the preferences and the buying behaviour of consumers who buy food on farmers´ markets and consecutive formulation of recommendation for sellers and producers of the original Czech food products who implement their goods on farmers´ markets based on the findings. The consumer's preferences survey was implemented by a direct interrogation through questionnaires. All age groups were included in the survey. There were 172 questionnaires which were filled and the data were processed to charts and tables and were evaluated through Microsoft Excel. Then an analysis of the dependency of chosen signs was done. The analysis was done using the x2 test of the independency in the IBM SPSS Statistics software and following confirmation or refusal of the hypothesis which were stated in advance. The findings show that the most visited farmers´ markets are the markets on Náplavka. The consumers who participated in the survey prefer the quality of the goods, the freshness of the goods and their own experience the most. The goods which the consumers buy the most often are fruits, vegetables, pastry, milk and dairy products.
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9

Prošková, Jiřina. "Problematika farmářských trhů v České republice." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-260046.

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This diploma thesis deals with problems of farmers´ markets. The Consumers still prioritize lower prices over the food quality. The Czech Republic is trying to promote organic food and propagate it.This approach is not increasing only sales success, but also the renewal of a healthy lifestyle. There is direct correlation between promotion of regional foods and selling of these products.Marketing role is in the hands of the dealers, who are forced to attract attention and sell their products. The Marketing role is based on current legislation, standards and regulations, including notonly business processes, but also the environment. To farmers´ markets relate the same laws like any other food sellers. Another form of sales are expanding farm shops. The main goal of this diploma thesis is the identification of determinants of consumer behavior during buying of organic products from farmers and historical development of farmers´markets.Using literature search to handle the issue of farmers' markets from their historical origins to the expected course of development in the upcoming years. Using surveys to determine their attendancein the Ústí region and create a proposal for further measures leading to the development of farmers´markets. Subsequent analysis of the provided informations by vendors offering organic products and the target group of buyers.
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Bartoš, Martin. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223427.

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Purpose of this diploma thesis is to develop a business plan to build a company called Černomořské pochoutky s.r.o., which is dealing with preparation and sell of products of bulgarian-balkanian and Black sea cuisine. Company store will be located in rented premises in the city center of Brno and combines grocery and fast food.
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