Relevant bibliographies by topics / Producer Brand

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Producer Brand'

Author: Grafiati
Published: 4 June 2021
Last updated: 8 February 2022

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Journal articles on the topic "Producer Brand"

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Sudzina, František. "Attitude and Loyalty to Two Brands of Beer of the Same Producer." Scientific Annals of Economics and Business 64, s1 (2017): 57–69. http://dx.doi.org/10.1515/saeb-2017-0035.

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Abstract The focus of the presented research is attitude and loyalty to two brands of beer produced by the Carlsberg Group – Tuborg and Carlsberg. Both beers are lagers. The Carlsberg Group markets Tuborg as a more premium brand, and it also aims to promote it to women. Unlike in the Netherlands with one brand – Heineken and unlike in the Czech Republic with many well-known brands by a multitude of producers, the Danish case gives a unique opportunity to investigate if customers truly prefer one of two brands or are approximately equally low with regards to both brands as it is produced by the
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Schamel, Günter. "Dynamic Analysis of Brand and Regional Reputation: The Case of Wine." Journal of Wine Economics 4, no. 1 (2009): 62–80. http://dx.doi.org/10.1017/s1931436100000687.

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AbstractGlobalization has created an international wine market and global brands. However, consumers continue to regard regional origin as a dominant criterion in their wine buying decisions. Indicators of collective regional reputation as well as individual producer (or brand) reputation guide consumers in their buying decisions. We measure regional and brand reputation indicators for 27 growing regions around the world. Regional reputation is based on a region's overall quality performance through time. Positive and negative brand reputation based on relative regional peer performance is a d
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Trabelsi, Maryem. "The Brand Personality: a Key Catalyst of the Consumer-brand Relationship." American Journal of Trade and Policy 6, no. 1 (2019): 13–22. http://dx.doi.org/10.18034/ajtp.v6i1.343.

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In our post-modern era, the brand is perceived more than a simple means of identification of the producer and a tool of differentiation and distinctiveness. From the consumer’s angle, it is seen as a partner in a deep, affective and long-lasting relationship that reflects his personality, values, social status, ideology, world view to match with this new perception, managers should infuse their brands with distinctive traits that match with the current and potential customers’ needs and identification desire. This research goes in this stream of studies that focus on brand personality and its
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Maghfiroh, Lailatul, and Sri Setyo Iriani. "Niat Beli Sepatu Merek Lokal oleh Generasi Muda: Pengaruh Consumer Ethnocentrism, Perceived Quality, Perceived Price, dan Perceived Brand Image." Jurnal Ilmu Manajemen 9, no. 2 (2021): 617. http://dx.doi.org/10.26740/jim.v9n2.p617-633.

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Indonesia is one of the top 4 world footwear producers. On the other hand, there are many well-known foreign brand shoes in Indonesia. Ventela is one of a famous shoes local brand in Indonesia. The local consumers have preferences concerning the shoe producer country of origin. Local people prefer to buy local brand shoes if they have an ethnocentric taste and good perceptions about the local brand. Therefore, this study aims to determine the effect of consumer ethnocentrism, perceived quality, perceived price, and perceived brand image toward a willingness to buy Ventela shoes. The survey was
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Corsi, Barbara, Marina Nicoli, and Alfonso Venturini. "Fellini the founder? The Fellini brand in film production." Journal of Italian Cinema & Media Studies 9, no. 1 (2021): 133–48. http://dx.doi.org/10.1386/jicms_00055_1.

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Linking the word ‘entrepreneur’ to Fellini’s name may seem a contradiction. Yet, according to the literature, Fellini was founder, member or manager of no less than three film production companies. Research based on archival material, however, reveals that Fellini never played the role of producer, nor founded a film production company. Thus, the albeit frail aura of Fellini as entrepreneur falls apart. His name seems to have been used by producers as a brand to foster commercial operations. This process starts with La Dolce Vita (1960), which granted Fellini the status of ‘archetypical art fi
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Pratama, Fredie, and Jono M. Munandar. "Analisis Brand Equity Pocari Sweat Dalam Persaingan Industri Minuman (Studi Kasus: Mahasiswa di Bogor)." Jurnal Manajemen dan Organisasi 1, no. 1 (2016): 24. http://dx.doi.org/10.29244/jmo.v1i1.14147.

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<em>Isotonic drink is a new kind of product in Indonesian consumer goods. This kind of product entered Indonesian market in mid-80s. However, isotonic drink industry is growing up along with the increase of people’s welfare and awareness of body health. One of isotonic drinks marketed in Indonesia is Pocari Sweat, produced by PT Amerta Indah Otsuka, which is the market leader in Indonesian isotonic drink industry. High level of competition put more burdens on the producer. PT Amerta has to ensure that Pocari Sweat get a strong position on consumers’ minds. The objective of this research
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Schroeder, Jonathan E. "Corporate branding in perspective: a typology." European Journal of Marketing 51, no. 9/10 (2017): 1522–29. http://dx.doi.org/10.1108/ejm-07-2017-0450.

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Purpose The purpose of this paper is to review a typology of branding that identifies four perspectives on branding: corporate perspectives, consumer perspectives, cultural perspectives and critical perspectives. This typology helps organise and synthesise the growing interdisciplinary literature on brands and branding, and sheds light on the various ways corporate brands work. Design/methodology/approach A brief synthetic review of branding is offered, along with contemporary examples of emerging aspects of the four branding perspectives. Findings The four perspectives demonstrate the growing
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Adijaya, Abraham. "PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG OLEH MAHASISWA UNIVERSITAS X." Jurnal Ilmiah Bisnis dan Ekonomi Asia 10, no. 1 (2016): 1–5. http://dx.doi.org/10.32812/jibeka.v10i1.79.

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Currently existing business competition is not only limited to the quality of products, technology products, and display products, but also about the brand used in the product that can cause an image to consumers. Brand is the label that carries meaning and associations as well as a mirror of promise communicated by the producer to the consumer on the quality of products or services that have been produced. This study aims to determine whether the brand awareness, brand association, perceived quality, brand loyalty and other proprietary brand assets Samsung has a positive contribution to brand
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Antonova, N. V., and V. G. Stepanenko. "Brand Loyalty and Economic Nationalism of Russian Consumers." Social Psychology and Society 11, no. 4 (2020): 198–213. http://dx.doi.org/10.17759/sps.2020110414.

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Objectives. The study of the relationship between economic nationalism and loyalty to foreign and domestic brands among Russian consumers. Background. Due to the peculiarities of the political and economic situation in the world, the problem of maintaining the national economy and domestic producer has become more acute in many countries. This problem is especially relevant for Russia, which is under sanctions. It was found In a number of foreign studies, that one of the factors of consumer loyalty is economic nationalism, however, the influence of this factor on the behavior of Russian consum
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Kral, Pavol, and Katarina Janoskova. "Consumer perception of global branded products quality." SHS Web of Conferences 74 (2020): 01018. http://dx.doi.org/10.1051/shsconf/20207401018.

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The brand plays the key part in consumer decision-making on products, and it is crucially important to both producer and consumer. The long-term globalization process has significantly influenced international brand policy. A successful brand in the domestic market is not a prerequisite of success in global markets. Successful global brand reflect on the rational as well as emotional customer expectations and desires that may change over time. The consumers generally consider branded product to the significant of quality, and they are likely to opt for the proven brand rather than even conside
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Dissertations / Theses on the topic "Producer Brand"

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Nordell, Nina, and Mikaela Claesson. "Producer in the Experience Economy : How to deliver experiences." Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-412.

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<p>Experiences have become a new trend within the world economy today and a new way to add value to companies. A new economy is emerging named the Experience Economy. The customers’ demands of experiences are increasing and companies need to satisfy these demands and adapt them-selves to this emerging economy. The Experience Economy is today the fastest growing industry in Sweden and has grown steadily during the last decade. The Experience Economy is something that needs to be adapted within all industries in the society and is seen as the key factor towards economic success.</p><p>Purpose: T
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Palmqvist, Rickard, Björn Lindell, and Jerry Karlsson. "The Fight for Shelf Space : Regional Meat Producers Facing Retail Labels." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-702.

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<p>Sweden has experienced a surge in retail labels within the food industry the last decade and this increase has meant great changes within the meat industry. Producer brands have been faced with issues of strategy formulation and changing power structures that has affected small-and medium sized companies more than others. The purpose of this thesis is to, from a small- and medium sized producer perspective; investigate the impact the increase in retail label products have on selected producer brand producing companies in the Swedish meat industry and if they constitute a major threat to the
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Fast, Karin. "More than Meets the Eye : Transmedial entertainment as a site of pleasure, resistance and exploitation." Doctoral thesis, Karlstads universitet, Avdelningen för medie- och kommunikationsvetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-15428.

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Today’s converging entertainment industry creates ‘transmedial’ brand worlds in which consumers are expected to become immersed. Integrated marketing campaigns connected to these worlds encourage various kinds of consumer productivity and invite consumers to partake in brand-building processes. Consumers, thus, are increasingly counted on to act as co-producers of contemporary entertainment. While such an altered consumer identity has been taken as evidence of enhanced consumer agency, it has also been recognized as a source of consumer exploitation.  This thesis aims to further our understand
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Křepelová, Soňa. "Analýza privátních značek v prostředí českého retailingu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-86053.

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The aim of this diploma thesis is the analysis of private labels and the consumer perception of private labels. The theoretical part is focused on brands, brand management, private labels and development at the world and the czech market. The practical part deals with research private label products and research among consumers. Based on the analysis, recommendations suggest retail chains to increase the share of private labels in total sales.
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Hjälmefjord, Helena. "BRANDS, CUSTOMERS AND PRODUCTS - FINDING THE OPTIMAL SOLUTION WHEN INCLUDING A NEW PRODUCT TO A WELL-KNOWN BRAND." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1104.

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<p>The aim of this thesis is to define the optimal branding strategy for a new product; the InSure FIT Test; into an existing company with a well-known brand; HemoCue AB. This product will be the first in a row of new products that HemoCue will distribute, that has not been developed and manufactured by the company. </p><p>Design management refers to an approach whereby organizations make design-relevant decisions in a market and customer-oriented way as well as optimizing design-relevant processes. The thesis uses a design management approach by analyzing the brand, defining the customer and
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Schafer, Nina. "Brand equity : an approcah to value based brand management." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50290.

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Thesis (MBA)--Stellenbosch University, 2005.<br>ENGLISH ABSTRACT: Brands are getting more and more valuable. In this age of cross-border mergers and acquisitions. the value of brands is a key detenninant of a company value and stock market capitalization. For the consumer a brand also plays a significant role. It is seen as a sign of quality, helping them make their purchasing decisions. Yet brand loyalty and established customer relationships can no longer be taken for granted or assumed to last forever in an environment of increased competition. Brand loyalty is vitally dependent on ho
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Li, Xiaolian, and 李曉蓮. "Brand effects and brand dominance in transitional economies: a longitudinal study on brands in China." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2001. http://hub.hku.hk/bib/B31226383.

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Staisch, Ingrid. "A brand audit on the L'Oreal brand." Thesis, Stellenbosch : University of Stellenbosch, 2007. http://hdl.handle.net/10019.1/815.

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Thesis (MBA (Business Management))--University of Stellenbosch, 2007.<br>ENGLISH ABSTRACT: The main question addressed in this research study is ‘How can L’Oréal improve upon their current brand image and subsequent brand positioning amongst Stellenbosch students as their target audience’. It was therefore considered necessary for the author of this research project to effectively be able to uncover the current health of the L’Oréal brand. A brand audit was therefore performed on the corporate L’Oréal brand. Brand audits are qualitative snapshots of the current position of the brand in ter
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Simelane, Tekhaya. "Exploring the role of consumer brands In shaping employer brand attractiveness." Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/44449.

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The purpose of this research was to explore if there is a role that consumer brands play in shaping the attractiveness of an employer brand. This qualitative study was conducted using the exploratory approach, because the prior insights of the proposed relationship were modest and inconclusive. The population constituted of all registered Masters of Business Administration students at the Gordon Institute of Business Science. The sampling frame constituted second year (2013/14) and full time (2014/15) students. The reason for this choice was that these individuals are knowledgeable on brand co
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Husberg, Susanne, and Jessica Ljung. "Premium Retail Brands in the Food Retail Industry : A Customer Based Study of ICA Selection." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-24539.

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<p>This study concerns retail brands in the food retail industry and focuses on premium products. The research is investigating how ICA can best use premium products to increase their profitability. The study is thus based on their brand ICA Selection and investigates three sub purposes concerning the customers’ perception of the products, their purchase behavior and their willingness to pay a price premium.</p><p> </p><p>To investigate, theory concerning brand resources was utilized, involving both brand equity and brand management. To measure brand equity, the authors adapted a customer mind
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Books on the topic "Producer Brand"

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Berthon, Pierre. Brands, brand managers and the management of brands: Where to next? Marketing Science Institute, 1997.

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Berthon, Pierre. Brands, brand managers, and the management of brands: Where to next? MSI, 1997.

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Davis, Scott M. Brand asset management: Driving profitable growth through your brands. Jossey-Bass, 2000.

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service), ScienceDirect (Online, ed. From brand vision to brand evaluation: The strategic process of growing and strengthening brands. 3rd ed. Butterworth-Heinemann, 2010.

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From brand vision to brand evaluation: The strategic process of growing and strengthening brands. 2nd ed. Butterworth-Heinemann, 2006.

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Brands and brand management: Contemporary research perspectives. Taylor & Francis Group, 2010.

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Keller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Marketing Science Institute, 2001.

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Keller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Marketing Science Institute, 2001.

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Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. Response Books, 2004.

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Kapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2nd ed. Response Books, 2009.

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Book chapters on the topic "Producer Brand"

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Wileman, Andrew, and Michael Jary. "Are Retail Brands Different from Producer Brands?" In Retail Power Plays: From Trading to Brand Leadership. Palgrave Macmillan UK, 1997. http://dx.doi.org/10.1007/978-1-349-14378-8_3.

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Wileman, Andrew, and Michael Jary. "The Producer Perspective: Partnerships and Paranoia." In Retail Power Plays: From Trading to Brand Leadership. Palgrave Macmillan UK, 1997. http://dx.doi.org/10.1007/978-1-349-14378-8_14.

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Jin-rong, Yu, and Cheng Yu-gui. "A Research in Brand Construction in Producer Service Industry from the Perspective of Industrial Cluster." In Lecture Notes in Electrical Engineering. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-27314-8_78.

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Lieven, Theo. "Product Gender and Product Evaluation." In Brand Gender. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60219-6_8.

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Chong, Juin-Kuan, Teck-Hua Ho, and Christopher S. Tang. "Product Structure, Brand Width and Brand Share." In Product Variety Management. Springer US, 1998. http://dx.doi.org/10.1007/978-1-4615-5579-7_3.

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Kahn, Kenneth B., and Mayoor Mohan. "Brand Management." In Innovation and New Product Planning. Routledge, 2020. http://dx.doi.org/10.4324/9781003025313-15.

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Lieven, Theo. "The Independent Gender Effects of Logo, Product, and Brand." In Brand Gender. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60219-6_7.

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Stanton, John L., Stephen L. Baglione, and Ekaterina Salnikova. "New Product Introduction for Private Label Products Compared to Branded by Product Category." In Advances in National Brand and Private Label Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-59701-0_6.

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Rajagopal. "Product and Brand Strategy." In Contemporary Marketing Strategy. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11911-9_6.

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Voorn, Ronald, Sabrina Hegner, and Ad Pruyn. "Product Type and Personality in Brand Relationships." In Consumer Brand Relationships. Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137427120_5.

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Conference papers on the topic "Producer Brand"

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Sudjianto, Agus, and Kevin Otto. "Modularization to Support Multiple Brand Platforms." In ASME 2001 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2001. http://dx.doi.org/10.1115/detc2001/dtm-21695.

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Abstract Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions. Functional architecting methods determine modularization based upon functional concerns. Brand identity is additionally determined by sensory aesthetics. We introduce three architecting rules to maintain brand identity in platforms. A dominant theme must be ensured on each product of a brand, and this must be transferred to each product’s specifications and aesthetics. Elements critical to
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Zhu, Yu, Junxiong Zhu, Jie Hou, et al. "A Brand-level Ranking System with the Customized Attention-GRU Model." In Twenty-Seventh International Joint Conference on Artificial Intelligence {IJCAI-18}. International Joint Conferences on Artificial Intelligence Organization, 2018. http://dx.doi.org/10.24963/ijcai.2018/549.

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In e-commerce websites like Taobao, brand is playing a more important role in influencing users' decision of click/purchase, partly because users are now attaching more importance to the quality of products and brand is an indicator of quality. However, existing ranking systems are not specifically designed to satisfy this kind of demand. Some design tricks may partially alleviate this problem, but still cannot provide satisfactory results or may create additional interaction cost. In this paper, we design the first brand-level ranking system to address this problem. The key challenge of this
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Del-Pino Espinoza, Ariana Daniela, and Freddy Ronald Veloz de la Torre. "What the Brand brands: A reading from the contribution of Sectoral Brands to the competitiveness of the regions." In INNODOCT 2019. Universitat Politècnica de València, 2019. http://dx.doi.org/10.4995/inn2019.2019.10020.

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Global brands have encouraged the penetration of products in markets, but new contexts have emerged, where brands add value to the productive sectors and promote the creation and growth of new companies. An approach and analysis of the contemporary construction of the sector brand and the value it provides to insert countries, territories, cities and products in global markets is carried out. On the other hand, in the Latin American context, we can observe the emergence of emerging brands that have their origin in the need to meet the demand of priority sectors or undertakings derived from the
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Sternberger, A., S. Haas, K. Breddin, and G. Blümel. "COMPARISON OF VARIOUS AMI DOLYTIC HEPARIN ASSAYS: REPORT OF A COLLABORATIVE STUDY." In XIth International Congress on Thrombosis and Haemostasis. Schattauer GmbH, 1987. http://dx.doi.org/10.1055/s-0038-1644169.

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The authors performed a controlled study to compare commercially available amidolytic heparin assays based on anti-Xa or anti-I la systems. All participants (see below) were provided with the same batch of all heparin preparations and reagents including homogenous plasma preparation. In addition plasma was spiked with the various unfractionated (n=2) as well as lmwh- (n=5) and heparinoid preparation (n=l). The four university laboratories analyzed all heparin preparations that are registered or used in clinical trials in FRG (n=8). The two testkit producers analyzed registered heparin preparat
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Orbay, Gunay, Luoting Fu, and Levent Burak Kara. "Shape Spirit: Deciphering Form Characteristics and Emotional Associations Through Geometric Abstraction." In ASME 2013 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/detc2013-13274.

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Understanding and tailoring the visual elements of a developing product to evoke a desired emotional response and aesthetic perception is a key challenge in industrial design. To date, computational approaches to assist this process have either relied on stiff geometric representations, or focused on superficial features that exclude often elusive shape characteristics. In this work, we aim to study the relationship between product form and consumer emotions through a visual deconstruction and abstraction of existing final products. In particular, we attempt to answer three questions: (1) Do o
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Fischer, Matthias Sebastian, Daniel Holder, and Thomas Maier. "Brand Affiliation Through Curved and Angular Surfaces Using the Example of the Vehicle Front." In ASME 2020 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2020. http://dx.doi.org/10.1115/detc2020-22264.

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Abstract With visual similarity products can be assigned to a brand. The brand assignment based on shapes has only examined the contours (orientation, proportion and position) of selected elements so far. This paper investigates whether brand affiliation is also related to different surface types (curved and angular). For the investigation the vehicle front was selected. Distinguishable contours and surfaces were selected according to their semantic effect (friendliness, aggressiveness and perceived gender). The contours of the headlights and the lower air intake were determined based on anthr
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Rasoulifar, Golnoosh, Claudia Eckert, and Guy Prudhomme. "Toward Supporting the Implementation of User’s Emotional Perceptions During the Design Process of Branded Products." In ASME 2013 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/detc2013-12994.

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Visual appearance of design plays a critical role in the initial customer perception as well as the emotional response and evaluation of product properties. For branded products, the design of a product must also have distinctive references to the brand values. The successful implementation of the brand value in terms of the physical product properties and product appearance is therefore crucial. This requires product designers and engineering designers working together to create a shared understanding of the brand and the rationale behind the design choices made to implement them. Although co
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Ranawat, Arjun, and Katja Ho¨ltta¨-Otto. "Four Dimensions of Design Similarity." In ASME 2009 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2009. http://dx.doi.org/10.1115/detc2009-87085.

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To benefit from the value of a brand, a product family must have a coherent product family look. It is however not clear, what in the design contributes toward the coherence or similarity between the products. In this work, a product family identity is broken down into its basic design elements. The contribution of each of these basic design elements toward similarity is investigated. We present a framework of design elements in four dimensions. Examples of these design elements include color, texture, shape, and form. The contribution of these design elements toward the perceived product simi
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Medenica Mitrović, Dijana, and Milica Raičević. "PRODUCT VS BRAND." In 4th International Scientific – Business Conference LIMEN 2018 – Leadership & Management: Integrated Politics of Research and Innovations. Association of Economists and Managers of the Balkans, Belgrade, Serbia et all, 2018. http://dx.doi.org/10.31410/limen.2018.460.

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McCormack, Jay P., Jonathan Cagan, and Craig M. Vogel. "Crossing the ’63 Riviera With a Concept Cielo: Capturing, Representing and Generating the Buick Brand." In ASME 2002 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2002. http://dx.doi.org/10.1115/detc2002/dtm-34005.

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Developing and maintaining a consistent brand statement is an important aspect of developing a successful product. However, maintaining that statement is difficult due in part to the inconsistent and often insufficient understanding of brand by marketing, engineering, and design. This paper presents shape grammars as a method for encoding the key elements of a brand into a repeatable language, which can be used to generate products consistent with the brand. A detailed investigation into the history of Buick styling reveals the brand characteristics of the front view of Buick vehicles, which a
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Reports on the topic "Producer Brand"

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Lee, Hyun-Jung, Ji-Yeon Lee, and Kyu-Hye Lee. Brand Image and Evaluation Factors of Fashion Product Advertisement. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-656.

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Mudge, Christopher R., and Kurt D. Getsinger. Comparison of Generic and Proprietary Aquatic Herbicides for Control of Invasive Vegetation : Part 2. Emergent Plants. Engineer Research and Development Center (U.S.), 2021. http://dx.doi.org/10.21079/11681/39679.

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Aquatic herbicides are one of the most effective and widespread ways to manage nuisance vegetation in the US After the active ingredient is selected, often there are numerous proprietary and generic branded products to select from. To date, limited efforts have been made to compare the efficacy of brand name and generic herbicides head to head; therefore, at tot al of 20 mesocosm trials were conducted to evaluate various 2,4 -D, glyphosate, imazapyr, and triclopyr products against alligatorweed (Alternanthera philoxeroides (Mart.) Griseb.), southern cattail (hereafter referred to as cattail, T
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Simancas González, E., and B. Novella Serrano. Del product placement al brand placement: el caso de DC Comics en la sitcom The Big Bang Theory. Revista Latina de Comunicación Social, 2016. http://dx.doi.org/10.4185/cil2016-063.

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Jin, Byoungho, Heesoon Yang, Naeun Kim, and Minji Jung. The role of prototypical brand image on shaping country image and product quality evaluation: A cross-cultural examination. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1782.

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Cerviño, Julio, and Jaime Rivera-Camino. A model for predicting attitudes towards spanish product, brands and country image: An exploratory international study. CENTRUM Catolica Graduate Business School, 2015. http://dx.doi.org/10.7835/ccwp-2015-12-0026.

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Moore, Chris, Daniel D. Loy, H. Joe Sellers, Daryl R. Strohbehn, Kevin Maher, and Dennis Maxwell. Pasture Supplementation of Dakota Bran (TM) Pelleted Distillers Product to Growing Heifers in Southern Iowa. Iowa State University, 2009. http://dx.doi.org/10.31274/ans_air-180814-450.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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Syvash, Kateryna. AUDIENCE FEEDBACK AS AN ELEMENT OF PARASOCIAL COMMUNICATION WITH SCREEN MEDIA-PERSONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11062.

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Parasocial communication is defined as an illusory and one-sided interaction between the viewer and the media person, which is analogous to interpersonal communication. Among the classic media, television has the greatest potential for such interaction through a combination of audio and visual series and a wide range of television content – from newscasts to talent shows. Viewers’ reaction to this product can be seen as a defining element of parasociality and directly affect the popularity of a media person and the ratings of the TV channel. In this article we will consider feedback as part of
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Cairo, Jessica, Iulia Gherman, and Paul Cook. The effects of consumer freezing of food on its use-by date. Food Standards Agency, 2021. http://dx.doi.org/10.46756/sci.fsa.ret874.

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The current Food Standards Agency consumer guidance states that consumers can freeze pre-packed food right up to the “use-by” date and, once food has been defrosted, it should be consumed within 24 hours. This strategic review has collated relevant data to determine whether there is an increased risk in relation to freezing ready-to-eat and non-ready-to-eat foods on the use-by date compared to the day before the use-by date. The review has focused on how the shelf-life of a food is determined and the effects of freezing, thawing and refrigeration on foodborne pathogens, including Bacillus spp.
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