Books on the topic 'Producer Brand'
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Berthon, Pierre. Brands, brand managers and the management of brands: Where to next? Marketing Science Institute, 1997.
Find full textBerthon, Pierre. Brands, brand managers, and the management of brands: Where to next? MSI, 1997.
Find full textDavis, Scott M. Brand asset management: Driving profitable growth through your brands. Jossey-Bass, 2000.
Find full textservice), ScienceDirect (Online, ed. From brand vision to brand evaluation: The strategic process of growing and strengthening brands. 3rd ed. Butterworth-Heinemann, 2010.
Find full textFrom brand vision to brand evaluation: The strategic process of growing and strengthening brands. 2nd ed. Butterworth-Heinemann, 2006.
Find full textBrands and brand management: Contemporary research perspectives. Taylor & Francis Group, 2010.
Find full textKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Marketing Science Institute, 2001.
Find full textKeller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Marketing Science Institute, 2001.
Find full textKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. Response Books, 2004.
Find full textKapoor, Jagdeep. 9 brand shaastras: Nine successful brand strategies to build winning brands. 2nd ed. Response Books, 2009.
Find full textLoken, Barbara. Brands and brand management: Contemporary research perspectives. Routledge, 2010.
Find full textLoken, Barbara. Brands and brand management: Contemporary research perspectives. Taylor & Francis Group, 2010.
Find full textJoey Green's magic brands: 1,185 brand-new uses for brand name products. Rodale, 2001.
Find full text9 brand shaastras: Nine successful brand strategies to build winning brands. 2nd ed. Response Books, 2009.
Find full textKeller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 4th ed. Pearson, 2013.
Find full textThe ad-free brand: Secrets to building successful brands in a digital world. Que Pub., 2012.
Find full textTaylor, David. The brand gym: A practical workout for boosting brand and business. 2nd ed. Wiley, 2010.
Find full text1967-, Nichols David, ed. The brand gym: A practical workout for boosting brand and business. 2nd ed. Wiley, 2010.
Find full textCostello, Nora. Consumer evaluations of brand extensions. University College Dublin, 1992.
Find full textBrand society: How brands transform management and lifestyle. Cambridge University Press, 2010.
Find full textKornberger, Martin. Brand society: How brands transform management and lifestyle. Cambridge University Press, 2010.
Find full textTemporal, Paul. Advanced brand management: Managing brands in a changing world. 2nd ed. John Wiley & Sons (Asia), 2010.
Find full textLarry, Percy, and Pervan Simon, eds. Strategic brand management. Oxford University Press, 2011.
Find full text18 brand astras: Using brand abilities as weapons for CRISP brand building. Response Books, 2003.
Find full textBuckingham, Ian. Brand engagement: How employees make or break brands. Palgrave Macmillan, 2008.
Find full textThe essential brand book: Over 100 techniques to increase brand value. 2nd ed. Kogan Page, 2002.
Find full textThe brand chartering handbook: How brand organizations learn "living scripts". Economist Intelligence Unit, 1996.
Find full textGarry, Titterton, ed. Brand storming: Managing brands in the era of complexity. Palgrave Macmillan, 2009.
Find full textPeter, Field, ed. Brand immortality: How brands can live long and prosper. Kogan Page, 2008.
Find full textSullivan, Mary. Brand extension and order of entry. Marketing Science Institute, 1991.
Find full textSullivan, Mary. Brand extension and order of entry. Marketing Science Institute, 1991.
Find full textEating the big fish: How challenger brands can compete against brand leaders. 2nd ed. Wiley, 2009.
Find full textMorgan, Adam. Eating the big fish: How challenger brands can compete against brand leaders. John Wiley, 1999.
Find full textKapferer, Jean-Noël. Strategic brand management: New approaches to creating andevaluating brand equity. Kogan Page, 1992.
Find full textStrategic brand management: New approaches to creating and evaluating brand equity. Kogan Page, 1992.
Find full textKapferer, Jean-Noël. Strategic brand management: New approaches to creating and evaluating brand equity. Free Press, 1994.
Find full textStrategic brand management: New approaches to creating and evaluating brand equity. Kogan Page [for] Les Éditions d'Organisation, 1995.
Find full textKapferer, Jean-Noël. Strategic brand management: New approaches to creating and evaluating brand equity. Kogan Page, 1992.
Find full textShortall, Louise. Brand extensions: An exploratory study of brand extendibility, brand prototypicality and brand fit. University College Dublin, 1997.
Find full textBrand Bible: The complete guide to building, designing, and sustaining brands. Rockport Publishers, 2012.
Find full textPereira, Inês. Marcas de supermercado. Escola de Administração de Empresas de São Paulo, Fundação Getulio Vargas, Núcleo de Pesquisas e Publicaç̧ões, 1999.
Find full textBas, Kist, and Kootstra Gert, eds. Brand management: A theoretical and practical approach. Financial Times Prentice Hall, 2003.
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