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Dissertations / Theses on the topic 'PRODUCT AND LOCATIONS IN MOVIES'

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Published: 11 September 2023

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1

Anderson, Caitlin. "Recall and Recognition of Brand-Modified Product Placement in Movies." Diss., CLICK HERE for online access, 2006. http://contentdm.lib.byu.edu/ETD/image/etd1580.pdf.

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2

Abrahamsson, Jens, and Niclas Lindblom. "Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19051.

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Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. It has been shown that people tend to dislike traditional advertisement such as commercial brakes in TV and tries to avoid it by switching channel. Since product placement is a type of advertisement that is embedded in a movie or TV-show and cannot be zapped away without missing the story of the movie or TV-show, it is a good opportuni

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3

Fritzell, Erik, Stefan Olstorpe, and Tobias Harhoff. "Product Placement : A study of how Swedish children are exposed to product placement in Walt Disney movies." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5170.

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<p>Title: Product Placement - A study of how Swedish children are exposed to product placement in Walt Disney Movies.</p><p>Authors: Erik Fritzell, Tobias Harhoff and Stefan Olstorpe</p><p>Advisor: Venilton Reinert</p><p>Type of work: Bachelor dissertation in Marketing</p><p>Date: Spring term 2010</p><p>Purpose: We will investigate whether or not there are product placements in the movies selected for our research. The selected movies must have children under the age of twelve as one of its target audi-ences. We will do a content analysis of the selected movies to see what kind of product plac

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4

Ricardo, Boeing da Silveira. "Product placement in movies: a cross cultural study between Brazil and the USA." reponame:Repositório Institucional do FGV, 2012. http://hdl.handle.net/10438/10301.

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Submitted by Ricardo Boeing da Silveira (ricardoboeing@hotmail.com) on 2012-12-21T02:10:33Z No. of bitstreams: 1 RICARDO Dissertation -Versão Entrega Final.pdf: 3100930 bytes, checksum: 812983d7901c1503074e9f0db58f8095 (MD5)<br>Approved for entry into archive by Suzinei Teles Garcia Garcia (suzinei.garcia@fgv.br) on 2012-12-21T10:31:41Z (GMT) No. of bitstreams: 1 RICARDO Dissertation -Versão Entrega Final.pdf: 3100930 bytes, checksum: 812983d7901c1503074e9f0db58f8095 (MD5)<br>Made available in DSpace on 2012-12-21T11:23:55Z (GMT). No. of bitstreams: 1 RICARDO Dissertation -Versão Entrega F

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Banchuen, Woraphat. "A comparative study of product placement in movies in the United States and Thailand." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3265.

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The purpose of this research was to compare the presence of product placement in movies across two different cultures, namely the U.S. and Thailand. In particular, this research examined the frequency of product placement in movies, the position of product placement in movies, and the target audiences in the U.S. and Thailand.

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6

Masuwely, Fondeson Melvin. "Consumer Perception of Product Placement : The Relationship between Perceptions and Attitudes towards Movies and Placed claims." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16720.

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7

Castro, Villagón Lizza, and Caleb Rangel. "Determining Supply Chain Inventory Locations Through Product Classification : A Case Study of a Sealing Material Company." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Centre of Logistics and Supply Chain Management, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18426.

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Nowadays firms must develop inventory policies that enable them to cope with the changing marketplace. Determining proper inventory locations can help decrease costs related to inventory holding and transportation. Moreover, this allows firms to respond in a timely manner to customers’ requirements. As a result profit margins can be enhanced as well as the competitiveness of a firm. However, the decision of where to locate inventory in a supply chain is difficult since many companies are managed independently. The present research is developed as a case study where product classification, cust

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8

Kurthakoti, Raghu. "THREE ESSAYS ON MEASURING PRODUCT PLACEMENT EFFECTIVENESS IN MOVIES: ECONOMIC WORTH, FORGETTING AND ATTITUDE TOWARD NEGATIVE PLACEMENTS." OpenSIUC, 2011. https://opensiuc.lib.siu.edu/dissertations/415.

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Product placements are gaining more importance in corporate marketing communication budgets and marketers need to understand the effectiveness of these placements to justify investments into them. Three studies were conducted to study the effectiveness of product placements in movies. Essay one studied the economic worth of product placements on the long term profitability of the firm through an event study. Analysis of 467 placements of movies released during 1968-2007 shows that product placements generate a mean cumulative abnormal return of 0.21% during the (-1, +2) event window. Hierarchi

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9

Sörling, Marie-Louise, and Viktor Wallgren. "Media Placement of Locations : An Exploratory Study of the Possible Trends within the Film Industry." Thesis, Jönköping University, JIBS, Business Administration, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-159.

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<p>Product placement is a relatively new idea within marketing. Despite this, it has become a more accepted and used concept, especially within the motion picture industry. It has been noticed that exposure on screen has had a positive effect on sales of the showed products, even though there are still no clear method to measure its efficiency. Evidence has shown that there is an increased tourism to destinations exposed on screen. For example, the movie Braveheart increased tourism to Scotland, Notting Hill has brought attention to London’s district Notting Hill, and the books of Wallander ha

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10

Cheng, Li. "Comparison of new product development in the food manufacturing industries in specified locations in Britain and China." Thesis, University of Surrey, 2004. http://epubs.surrey.ac.uk/2079/.

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11

Bellin, Amy. "Product placement of alcohol in teen movies a qualitative analysis of perceptions and attitudes of high school students /." [Gainesville, Fla.] : University of Florida, 2003. http://purl.fcla.edu/fcla/etd/UFE0000640.

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12

Nangah, Angyrette. "The Product of Fantasy and Themed Hotels in remote peripheral locations of Northern Sweden: Case of Treehotel, Stora Hotellet and ‘Rock Hotel’." Thesis, Umeå universitet, Kulturgeografi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-115276.

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Very often remote peripheral locations with scarce unique attractions find it difficult to attract investment and development in many spheres including tourism. Yet some innovative entrepreneurs have taken advatage of some of these locations, using the natural resources (though not scarce) that they posses to develop themed tourism. The success of these themed establishments located in remote peripheries is renounced as they attract tourists world wide. This thesis therefore explores the fantasy and themed hotel product and location as elements of attraction in peripheral locations. Informatio

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13

Hansson, Ida, and Lovisa Mattsson. "Product placement : A study of audience perception on brand recognition and congruence." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64517.

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Traditional advertising has decreased while product placement in, for example, movies has increased. This has led to a problem, which is that viewers can perceive product placement as something negative. Product placement enhances viewers’ ability to recognize brands and products after watching a movie, while the placements can be congruent or incongruent. This study examines how brand recognition is produced and how congruence of a placement can affect audience acceptance. In response to this, a case study was conducted with embedded units consisting of three focus groups where the authors pr

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14

Seez, Marina, and Dajana Bubic. "Konsumenters attityd mot varumärken : En studie om produktplacering." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32840.

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15

Rolínek, Igor. "Body Image v kontextu soudobé společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9185.

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The thesis focuses on body image - defines the main characteristics of this area, describes cultural influences and body image history and explains basic quantitative values (Body Mass Index, Waist Hip Ratio, Bioelectrical Impedance Analysis). Furthemore the thesis deals with media influence on body ideal formation process, especially in gay subculture. The research part explores recent situation of body image in gay subculture compared with heterosexual males. This section includes the content analysis of mainstream gay movies which compares media presentation of gays and the real situation a

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16

RAMAN, NIKHIL. "MEDIA PLACEMENT OF PRODUCT AND LOCATIONS IN MOVIES." Thesis, 2013. http://dspace.dtu.ac.in:8080/jspui/handle/repository/17224.

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The aim of this thesis is to highlight the phenomenon of product placement and relate this to the possible evolution of the concept of media placement of locations in film. We also aim to highlight the need for marketers and filmmakers to establish a closer relationship in order to facilitate location placements. Product placement is a relatively new idea within marketing. Despite this, it has become a more accepted and used concept, especially within the motion picture industry. It has been noticed that exposure on screen has had a positive effect on sales of the showed products, even though

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17

Eddington, Julie A. "Exploring the issue of product placement in movies." 1991. http://catalog.hathitrust.org/api/volumes/oclc/24862018.html.

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18

Johnson, Glynnis Michelle. "Consumers' perception of the ethics and acceptability of product placement in movies : African Americans and Anglo Americans." 2008. http://hdl.handle.net/2152/17379.

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The goal of the study was to explore African Americans’ perceptions and acceptance of products used for placement in movies and to compare their perceptions to those of Anglo Americans. A mix between and repeated measures ANOVA was run to test four hypotheses dealing with race, gender and product differences. A factor analysis was run on the 30 attitudinal measures. A content analysis was done on the comments obtained from the open-ended question. Cross-tabulations were run on product and media consumption data. The results indicated that there are differences in the perceptions and acceptanc

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19

KARINA and 黃青寶. "Attitudes toward Product Placement in Movies: A Cross-Cultural Analysis of Taiwan and Indonesia Viewers." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/73pc8v.

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碩士<br>國立成功大學<br>企業管理學系<br>102<br>Marketers had tried many ways to communicate with customers, from television advertising, direct marketing to subliminal advertising. One of the most common used subliminal advertising is product placement. Product placement is a form of paid advertisement through audio or (and) visual by putting brand or products within movies or programs. The technique has been used for quite a long time but the popularity increased and caught marketers’ attention when the sales of Reese’s Pieces candy in the movie “E.T.: The Extra-Terrestrial” increased by 66% within three m

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20

pin, Hu li, and 胡立品. "Product Placement on Movies: The Moderate Role of Product Involvement on the Effect of Plot Connection and Frequency on Brand Recall and Attitudes." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/79747466827302469212.

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碩士<br>國立臺北大學<br>企業管理學系<br>94<br>The subject of product involvement has been discussed for many years. However, a clear statement about the moderate effect on product placement has yet to come. For decades, product placement has been a popular marketing tool. The purpose of this study is to examine the moderate effect of product involvement on the manipulated placement toward the brand recall and attitude. The hypotheses are tested by using a 2 (plot connection ---high and low) × 2 (frequency---high and low) × 2(product involvement---high and low) factorial design. The results of the study ar

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21

Chang, Kuo-Cheng, and 章國正. "The Effect of Online Word of Mouth on New Product Diffusion—In The Case of American Movies." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/38453187759340389444.

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碩士<br>國立暨南國際大學<br>國際企業學系<br>97<br>Firms can develop, produce and promote their products in different countries due to the free trade and the internationalization, and the key to keep firms growing is to develop new products continuously in the market. Besides, consumers can search the information of new products which they are interested on the internet, and also attain the word of mouth through internet. Therefore, the effect of online word of mouth in the arena of new products diffusion is important for company. Only a few studies have discussed the effect between online word of mouth and ne

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22

Chen-Hsuan, Huang, and 黃振軒. "Member Stability as a Signal of New Product Quality: An Example of Financing Decision of Hollywood’s Sequel Movies." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/vhyqj2.

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碩士<br>國立臺灣師範大學<br>大眾傳播研究所<br>96<br>Movie industry is an example of a typical “experience product” market. The pre-consumption quality of such a product is difficult to assess without actually viewing the movie. In distinguishing between sellers of high- and low-quality products before consumption, consumers in such markets look for credible information about products and sellers that firms can provide using “signals” to assess the new product quality. It also can mitigate consumers to exposure to risk and uncertainty. Especially for motion picture industry, nearly all financing decisions are m

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23

Song, Myunggook. "Essays on International Market Entry Strategy." Thesis, 2010. http://hdl.handle.net/1969.1/ETD-TAMU-2010-08-8508.

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Two important issues regarding international market entry strategy remain largely unexplored: international launch time window (the elapsed time between product launch in the home country and launch in the focal country) and country sequence. First, I investigate the factors that drive international launch time window and its impact on the performance of new products in foreign markets. The results show that launch time window is positively associated with word of mouth, but negatively related to prelaunch advertising efforts and foreign demand potential. Second, I examine the determinants of

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