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Journal articles on the topic 'Product Mix Pricing'

Author: Grafiati

Published: 4 June 2025

Last updated: 15 July 2025

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1

Dian, Octarina, and Kurniawan James. "Product Mix Pricing Applied in the Events Sector: Study of Generation ZPerceive the Pricing of Music Festival in Jakarta." International Journal of Social Science and Human Research 04, no. 03 (2021): 249–55. https://doi.org/10.47191/ijsshr/v4-i3-05.

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This research will explore about the product-mix pricing as one of pricing strategies on event industry, music festival specifically. The research will use generation Z in Jakarta as its main focus. This research was conducted inorder to provide recommendations for event managers to apply the pricing strategies which would maximize their financial return, this will be achieved by completing the aim and objectives of this research. The aim of this research was to explore generation Z perception on product-mix pricing in music festivals which would be achieved by doing the secondary research and

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Kowo, Solomon Akpoviroro, Mufutau Akanmu Popoola, and Olalekan owotutu Sabitu. "An Investigation of the Effect of Marketing-Orientated Pricing on Product Mix Pricing Strategies." International Journal of Case Studies 7, no. 7 (2018): 103–12. https://doi.org/10.5281/zenodo.3540363.

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The study explores the link between marketing-oriented pricing on product mix pricing strategies. The Nigeria telecom sector was the population of the study, and sample included 121 employees from three companies: Zain, Mtn and Glo. The questionnaire was developed to collect data from the sample of the study. Hypothesis testing was done using simple regression, stepwise regression and hierarchal tests. Cronbach’s alpha was employed. The results showed that there is a significant impact of the overall of marketing oriented pricing on the overall product mix pricing and after performing a

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Wahyudi, Muhammad Aria, and Sri Mulyono. "Analysis of Marketing Mix Implementation on Purchasing Decisions for Skintific Skincare Products (Survey of the Community in Jabodetabek)." International Journal of Business, Law, and Education 5, no. 2 (2024): 1570–75. http://dx.doi.org/10.56442/ijble.v5i2.613.

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This research investigates the impact of marketing mix implementation on purchasing decisions for Skintific Skincare Products among consumers in the Jabodetabek region. A quantitative research design was employed, surveying 200 respondents to gather insights into consumer preferences, brand perceptions, pricing influences, and marketing mix synergies. Results indicate that product quality and competitive pricing emerged as significant determinants of consumer satisfaction, brand loyalty, and purchase intention. Furthermore, correlations between marketing mix elements such as product quality, p

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Kalinichenko, Olena. "PRICE AND ITS ROLE IN THE MARKETING MIX." Economics. Management. Innovations, no. 2(35) (December 9, 2024): 53–65. https://doi.org/10.35433/issn2410-3748-2024-2(35)-4.

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The article considers the main objectives of marketing pricing policy. It is found that by properly developing marketing pricing policy, companies can form their strategic direction, establish relationships with consumers and improve the conditions for the sale of goods, which is an important part of the marketing-mix complex in the marketing management system. Price in the market economy is of key importance, because it is not only a means of exchange, but also an important mechanism affecting the production, distribution, exchange and consumption of goods and services. In the article on the

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Rahayu, Riane, and Dewi Pancawati Novalita. "PENGARUH PRODUCT MIX PRICING STRATEGY TERHADAP KEPUTUSAN MENGINAP DI ANGGREK SHOPPING HOTEL BANDUNG (Survei Terhadap Tamu Individu yang Menginap di Anggrek Shopping Hotel Bandung)." Journal : Tourism and Hospitality Essentials Journal 3, no. 2 (2016): 561. http://dx.doi.org/10.17509/thej.v3i2.1971.

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There are shopping hotel in Bandung, which are Hyatt Regency Hotel, Sensa Hotel, Aston Braga Hotel & Apartement, Harris Hotel, BTC Hotel and Anggrek Shopping Hotel. Anggrek Shopping Hotel is one of the hotel with two stars classification which is located in heart of the city of Bandung in Martadinata street number 15 where is connecting directly with Riau Junction shopping mall with only 41 rooms and better service than before. Over last two years with new mangement, Anggrek Shopping Hotel is still has fluctuatif occupancy, so that in third years internal management make a new strategy on

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Kapipi, Mariam. "Marketing Mix in Focus: How Product Elements Drive Performance in Small and Medium-Sized Leather Enterprises in Tanzania." Journal of Policy and Development Studies 18, no. 2 (2025): 1–13. https://doi.org/10.4314/jpds.v18i2.1.

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This study investigates the influence of product and price elements on the performance of small and medium-sized leather enterprises in Tanzania, focusing on key variables such as product design, variety, labeling, pricing strategies, discounts, and credit terms. Using a survey research design, data were collected from 134 leather enterprises in Dodoma and Mwanza regions through structured questionnaires. The data were analyzed using SPSS Version 26, employing descriptive statistics, reliability testing, and multiple linear regression analysis. Findings revealed that product-related elements—p

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Analde, Iddam Restu, and Sukardi Sukardi. "PENGARUH RETAIL MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI DM BARU SWALAYAN BANTUL." Jurnal Fokus Manajemen Bisnis 6, no. 1 (2020): 52. http://dx.doi.org/10.12928/fokus.v6i1.1653.

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This study aims to determine (1) whether there is a retail effect mix (Product Diversity, Store Location, Pricing, Consumer Services, Store Design and Display, and Communication Mix) on purchasing decisions consumers in DM Baru Swalayan Bantul both partially and simultaneously. The object in this study is DM Baru Swalayan Bantul. This research was conducted by distributing questionnaires to 100 respondents are DM Baru Swalayan consumers who have shopped at least 2x (twice) in March and April. Analyzer used to measure the effect of Retail Mix on purchasing decisions is linear regression analysi

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Wu, Zhaomei, and Gang Li. "Update Modeling and Decision Analysis of Product Data Based on MATLAB." IC-ITECHS 5, no. 1 (2024): 175–84. https://doi.org/10.32664/ic-itechs.v5i1.1563.

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In this paper, the automatic pricing and replenishment decision of vegetable commodities in fresh supermarket are quantitatively analyzed, and a revenue maximization model of vegetable commodities is established, which considers demand forecast, sales revenue, cost plus pricing, replenishment quantity and sales mix. Based on grey prediction and correlation analysis, this paper determined the key factors affecting the demand of vegetable commodities. A model of vegetable commodity income maximization was established by using linear programming, and specific schemes of different replenishment an

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Felix Ananda Gunawan and M. Emil Rachman. "Analisis Marketing Mix Terhadap Pembelian Properti Milik Pt. Beringin Subur Kencana." EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan 11, no. 2 (2024): 364–70. http://dx.doi.org/10.30640/ekonomika45.v11i2.2543.

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The study's goal was to examine how factors like as pricing, promotion, product, and location influenced consumers' decisions to buy property held by PT Beringin Subur Kencana. Price, Product, Location, and Promotion were the four independent factors that were examined in the study. The participants in the study were those who had purchased PT Beringin Subur Kencana-owned property. There were 45 participants in the study as a whole. The entire population is taken because there are fewer than 100 people. Quantitative techniques are used in the analysis procedure. The price variable had the high

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Jennah, Husnatul, and Andy Ismail. "Pengaruh Green Marketing Mix Terhadap Purchase Decision Dalam Menggunakan Eco Friendly Product." Journal of Trends Economics and Accounting Research 3, no. 4 (2023): 390–98. http://dx.doi.org/10.47065/jtear.v3i4.636.

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One of the causes of natural disasters is environmental damage, and many Indonesian communities are indifferent to their surroundings. This has prompted humans to develop technology that enables the production of environmentally friendly products. Consequently, companies have begun to employ new environmentally friendly marketing strategies, known as green marketing mix, which encompass environmentally friendly products, pricing, placement, and promotion. The objective of this research is to provide valuable insights for companies in developing their marketing strategies. This study involved e

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N., Md Faiyaz Ahmed. "Rural Marketing Mix." International Journal of Trend in Scientific Research and Development 1, no. 5 (2017): 384–87. https://doi.org/10.31142/ijtsrd2305.

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The buzzword today in the Marketing Industry is "Rural Marketing" reportedly three times that of the European Market, the Indian rural market is a huge untapped resources Almost half of the national income is generated here. Rural market offers new and greatest opportunities to manufacturer. MNC's and Indian companies alike are now plugging into these huge markets. India is a country where the majority population, almost 70 lives in villages, there are 627000 villages in the country spread across its length and breadth. There are 25 official languages and some four hundred dialec

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Ferencz, Árpád, and Márta Nótári. "The consumer judgement of the price of the traditional foods." Analecta Technica Szegedinensia 8, no. 1 (2014): 77–80. http://dx.doi.org/10.14232/analecta.2014.1.77-80.

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Price strategy is a peculiar aspect of the marketing model called Marketing Mix. Pricing related decisions usually constitute the hardest and most sensitive set of decisions that entrepreneurs have to make. The Hungarian consumers' high price sensitivity coupled with a high demand for low-cost products and services indicates the significance of pricing in Hungary. Pricing is crucial in raising interest and winning new customers. Prices might reflect product quality, brand strength and recognition, just like product differentiation or the image of a product or its producer. Consumers of traditi

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Krisnatalia, Heni. "MARKETING MIX 7P DIBALIK SUKSESI KREATIF BISNIS KULINER BERTEMA ETNIK SEOUL PALACE SEMARANG (7P-Marketing Mix Behind The Creative Succession of Culinary Business with Ethnic Theme in Seoul Palace Semarang)." ETNOREFLIKA: Jurnal Sosial dan Budaya 10, no. 1 (2021): 76–85. http://dx.doi.org/10.33772/etnoreflika.v10i1.1068.

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This study aims to determine the effect of 7P-Marketing Mix Elements (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on the "Seoul Palace" Semarang Restaurant to identify the concept of an ethnic-themed restaurant and to analyze it based on a study using a qualitative descriptive approach , carried out through observation, interview with restaurant managers, and documentation. Based on the research carried out on the concept of an ethnic-themed restaurant, it can be stated that there are 3 basic aspects supporting the restaurant's existence, including an atmosphere t

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Teguh Ali Fikri, Yudistia. "ANALYSIS OF WARUNG NASI'S MARKETING MIX STRATEGY IN THE FACE OF COMMERCIAL COMPETITION (CASE STUDY BY WARUNG NASI MAMA MIA, DANGDEUR, BANDUNG)." Journal of Business Administration 2, no. 1 (2023): 105–13. http://dx.doi.org/10.61317/js.v2i1.61.

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In starting a business, the marketing mix strategy is one of the crucial aspects. The business landscape is highly competitive, requiring effective marketing strategies to achieve planned outcomes and gain a competitive edge in the market. Therefore, research on marketing mix strategies from an Islamic economic perspective is essential. In light of this background, business operators must consider marketing mix strategies that align with the principles of Islamic economics to compete effectively while adhering to Islamic principles.The research problem in this study is to examine the marketing

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Sukanteri, Ni Putu, Putu Anglila Amaral, Putu Fajar Kartika Lestari, and I. Made Tamba. "Implementation of the marketing mix and selection of chocholate marketing strategy priorities in a chocolate company in Bali [Implementasi marketing mix serta pemilihan prioritas strategi pemasaran cokelat pada perusahaan cokelat di Bali]." Jurnal Teknologi & Industri Hasil Pertanian 29, no. 2 (2024): 157. http://dx.doi.org/10.23960/jtihp.v29i2.157-167.

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Chocolate is a processed product derived from cocoa beans that has undergone fermentation, drying, roasting, and grinding to produce high-quality cocoa powder. The processing of chocolate in a company involves many lengthy stages. Implementing a marketing mix is used as a technique to increase sales. The company needs to identify the superior products favored by consumers to develop priority marketing strategies. This study aims to analyze the application of the marketing mix in the chocolate industry and generate prioritized marketing strategies for the superior chocolate products produced by

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Zahid, Adnan, M. Adeel Zaffar, and Hamza Aurengzeb. "A Johnny Amidst Jugnus." Asian Journal of Management Cases 18, no. 1 (2021): 23–33. http://dx.doi.org/10.1177/0972820120978709.

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The case recounts the story of Johnny and Jugnu, the fast-food restaurant’s initial journey. The story is then supplemented by details of the marketing mix (price, product, place and promotion). All decisions have been made, except for the pricing decision. The case hinges on this important decision. The four partners seem to disagree on pricing, and the case data helps students make this decision for the protagonists.

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Malelak, Sonya Lisabel, Budi Setiawan, and Silvana Maulidah. "Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product." International Journal of Business, Technology and Organizational Behavior (IJBTOB) 1, no. 3 (2021): 160–68. http://dx.doi.org/10.52218/ijbtob.v1i3.88.

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The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and sign

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Tripopsakul, Suchart. "The Moderating Roles of Environmental Awareness and Product Knowledge on the Impact of Marketing Mix Elements on Purchase Intention." International Review of Management and Marketing 14, no. 6 (2024): 61–69. http://dx.doi.org/10.32479/irmm.17149.

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The purpose of this study is to examine the moderating effects of environmental awareness (EA) and product knowledge (PK) on the relationship between marketing mix elements and the purchase intention of electric vehicles (EVs) in Thailand. Based on a quantitative research design, 253 samples of Thai respondents aged 20 and above were collected via an online questionnaire as a research tool. Structural Equation Modeling (SEM) analysis was used to analyze the proposed hypotheses. The results indicate that all four marketing mix elements, which are product attributes, pricing strategy, distributi

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Garduce, Stephanie Jane S., Kathlene Gene C. Dionio, Blessie S. Tamayo, Ramil Jr M. Budlong, and Chrisha Ellaine M. Vale. "Examining the Correlation Between Product Pricing and Sales Performance of Sari-Sari Stores." International Journal of Research and Innovation in Social Science VIII, no. VI (2024): 2900–2918. http://dx.doi.org/10.47772/ijriss.2024.806222.

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Product pricing is an important aspect of operating a business, especially for sari-sari store owners, who must set prices that attract customers, enhance sales performance, and produce profits. This study investigated the relationship between product pricing and the sales performance of sari-sari businesses in three barangays of Ozamiz City, Philippines that have been operating for three or more years each. The study used a quantitative research design and purposive sampling to identify respondents, focusing on sari-sari store owners who met the given criteria. Data were obtained using a rese

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Bartekova, Maria. "Creative industries in Slovakia and their pricing strategies as the part of their marketing mix." Marketing Science & Inspirations 16, no. 3 (2021): 21–30. http://dx.doi.org/10.46286/msi.2021.16.3.3.

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The aim of this article is to contribute to the understanding of the possibilities of application of selected pricing strategies in the conditions of the creative industries in Slovakia. A creative product has interesting economic aspects, which are conditioned by its specific parameters. The economic potential of a creative product is a way of returning the investment in its creation, as well as a way of generating profit. In this case, the economic potential is the set of economic utility – uniqueness, intellect, knowledge, talent and skills added by each participant in the process of produc

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Oreagba, Oluwakemi T., Olaleke O. Ogunnaike, and Oladele J. Kehinde. "Capitalizing on Game Theory for Optimal Marketing Decision in Service Industry: Evidence From Telecommunication Industry in Nigeria." SAGE Open 11, no. 2 (2021): 215824402110231. http://dx.doi.org/10.1177/21582440211023199.

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This article aims to capitalize on game theoretic techniques for optimal service marketing decision based on existing literature review. The study collated relevant literature and reviewed the relationship that exists between game theory and marketing mix—product, price, place, and promotion within the Telecommunication industry. Using the game theory techniques—prisoner’s dilemma, Cournot model, Bertrand model, quasi-game model, Stackelberg model for making marketing decisions—the article shows that there is a consensus among scholars that game theoretic techniques facilitate product, pricing

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Lestari, Ayu, and Nuri Aslami. "Perilaku Konsumen Asuransi terhadap Keputusan Pembelian." Mimbar Kampus: Jurnal Pendidikan dan Agama Islam 21, no. 1 (2022): 34–42. http://dx.doi.org/10.47467/mk.v21i1.873.

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The purpose of this article is to determine the behavior of insurance consumers towards purchasing decisions on insurance products. Both in terms of types of consumer behavior, decision-making processes, the benefits of studying consumer behavior, consumer perceptions .What products are currently needed by prospective customers. In Insurance, it is very important to know about the marketing mix, which refers to a unique blend of product, distribution, promotion and pricing strategies designed to generate mutually beneficial exchanges.Satisfied with the target market. The marketing mix consists

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Gani, Ackhriansyah Ahmad, Amirul Haqeem Abd Ghani, Jeni Kamase, Agung Achmad Gani, and Pratiwi Juniar Achmad Gani. "Brand Image of a Global Automotive Brand: Does Marketing Mix still Work the Charm?" Jurnal Minds: Manajemen Ide dan Inspirasi 11, no. 1 (2024): 73–84. http://dx.doi.org/10.24252/minds.v11i1.46720.

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This study explores how the brand image of a legacy automaker like Toyota adapts in the face of increasing competition in eco-friendly vehicles and advanced technology. We examine how customers perceive Toyota's product quality and pricing strategies in relation to brand image and purchase decisions. Through a survey of 170 customers, we utilize a covariance-based structural equation model (CB-SEM) to analyze the data. Interestingly, our findings suggest that product quality does not directly influence brand image, nor does it have an indirect effect on buying decisions. However, other hypothe

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Apdan Pebriana, Dudung Dudung, Agus Hendar, Yaya Sunarya, and D Yadi Heryadi. "Analisis Strategi Bauran Pemasaran pada Firdaus Farm." Botani : Publikasi Ilmu Tanaman dan Agribisnis 2, no. 2 (2025): 53–62. https://doi.org/10.62951/botani.v2i2.311.

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This study aims to analyze the implementation of the 4P marketing mix strategy (Product, Price, Place, Promotion) at Firdaus Farm, a tilapia farming business in Tasikmalaya, and its effectiveness in enhancing the business's competitiveness and profitability. The method used is qualitative descriptive with a case study through observations, interviews, and direct documentation at the business location. The research findings indicate that the product strategy, which emphasizes tilapia quality—such as freshness, uniform size, clean packaging, and quality certification—constitutes the primary fact

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Kirom, Cihwanul. "Strategi Marketing Mix Baitul Mal wa Tamwil (BMT) Unit Gabungan Terpadu (UGT) Sidogiri Pasuruan." Maraji: Jurnal Ilmu Keislaman 3, no. 1 (2016): 163–84. http://dx.doi.org/10.36835/maraji.v3i1.66.

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Within the business realm, marketing is a key factor which determines the success of distribution. Therefore, strategy and innovation are a necessity. Marketing activity would ensure whether a certain product is delivered to the costumers. In order to achieve the desired goals of marketing, it is important to manufacturers to follow a set of marketing processes, which comprise market overview, marketing strategy, marketing mix, and evaluation. Marketing mix is a set of strategies consist of product, price, promotion, and distribution, which guarantee the success of marketing activities. All of

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Mahohoma, Norman, and Albert Tchey Agbenyegah. "The impact of the 4Ps marketing mix on Durban's Micro and Small Enterprises." International Journal of Business Ecosystem & Strategy (2687-2293) 7, no. 2 (2025): 67–74. https://doi.org/10.36096/ijbes.v7i2.593.

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In the face of heightened global competition, micro and small enterprises (MSEs) in Durban, South Africa, face challenges such as limited resources and restricted market access, which hinder their ability to achieve sustained growth and profitability. This study aims to examine the influence of the 4Ps marketing mix on the performance of MSEs. A cross-sectional, descriptive study with a quantitative research design was employed. Data was collected from 217 MSEs using structured questionnaires, and the analysis was conducted with SPSS 29. Multiple regression analysis was used to examine the rel

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Devi, Shinta Prasetia, Early Harison Mahardhika, Wening Patmi Rahayu, and Agung Winarno. "Marketing Mix dan Kewirausahaan." Jurnal Ekonomi, Bisnis dan Manajemen 4, no. 1 (2025): 56–76. https://doi.org/10.58192/ebismen.v4i1.3139.

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Entrepreneurship plays a crucial role in economic growth, especially for small and medium enterprises (SMEs). One of the main factors for entrepreneurial success is the effective implementation of the marketing mix. This paper discusses the concept of the marketing mix in entrepreneurship by highlighting the 4P elements (Product, Price, Place, Promotion) which have evolved into 7P with the addition of People, Process, and Physical Evidence. The discussion includes the implementation of the marketing mix, strategies for facing business challenges, and its impact on competitiveness and business

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Osiako, Peter Onyonje, Edza Aria Wikurendra, and Nour Salah Abdeljawad. "Concept of green marketing in environment conservation: A Literature review." Environmental and Toxicology Management 2, no. 2 (2022): 8–13. http://dx.doi.org/10.33086/etm.v2i2.3335.

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The concept of green marketing mix is as well as the conventional marketing mix refers to the satisfaction of customer needs, wants, and desires related to the maintenance and preservation of the environment. Consumers interest in environmental care creates opportunities for companies to apply green marketing and to increase sales. Green marketing becomes an alternative strategy helps the company's image, adds value to the company's business, even consumers demand green choices and will to pay higher prices. The marketing strategy includes the company's external and internal factors. The marke

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Dheny Arina Hartawaty, Marosimy Millaty, and Hermiza Aulia. "STRATEGI PEMASARAN SAYUR KEMAS SIAP MASAK (VEGETABLE MIX) DI UMKM PACK INSTAN." Jurnal Pertanian Agros 27, no. 2 (2025): 199–206. https://doi.org/10.37159/jpa.v27i2.62.

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This study aims to explore information related to the general description of Pack Instan UMKM, the marketing approach applied to ready-to-cook packaged vegetable products, and identify the marketing methods considered most effective. The study was conducted using a case study approach accompanied by descriptive analysis to evaluate the implementation of various marketing strategies. The data collected in this study included primary and secondary sources. The results of the study revealed that Pack Instan UMKM uses four main approaches in marketing strategies, namely product strategy, pricing,

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Cao, Yiming. "Analysis of Li Auto's Marketing Strategy Based on Marketing Mix Theory." Advances in Economics, Management and Political Sciences 83, no. 1 (2024): 8–14. http://dx.doi.org/10.54254/2754-1169/83/20240709.

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This paper analyzes Li Auto's marketing strategy through marketing mix theory, including links to its products and publicity concepts, a unique selection of additional electric vehicles, optimization of product quality and product series, an extensive direct sales network and major cities, the establishment of service centers in the region, etc. The paper suggests that Li Auto should strengthen advertising operations on the we-media platform and, at the same time, adhere to the combination of online and offline marketing methods, strengthen scientific and technological investigation and develo

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Gomathi, Gomathi, Dr E. Karthika, and Mrs T. Maheswari. "THE IMPACT OF MARKETING MIX STRATEGIES ON CONSUMER DECISIONS TO UTILIZE RAPIDO SERVICES." International Scientific Journal of Engineering and Management 04, no. 03 (2025): 1–7. https://doi.org/10.55041/isjem02542.

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The marketing mix shape plays an important role in shaping consumers’ decision-making, especially in the ride-hailing industry. This study investigates the effect of the marketing mix – product, price, place, and promotion– on the consumer choice to use Rapido, a leading bike taxi service. The findings will help businesses better understand their customer preferences and satisfaction and subsequently modify their marketing strategy to reach more consumers and achieve more user retention. The research indicated that price sensitivity, coupled with promotional offers, are the biggest factors see

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Paundanan, Olfa Ningsi, Maskuri Sutomo, Umar Syarifuddin, and A. Asriadi. "The Implementation of Marketing Mix for SME." Golden Ratio of Marketing and Applied Psychology of Business 6, no. 1 (2025): 59–66. https://doi.org/10.52970/grmapb.v6i1.1061.

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Small and Medium Industries (SMIs) in the food sector play an important role in Indonesia's economic growth, but still face significant challenges in maintaining competitiveness amid increasingly fierce market competition and changes in consumer behavior. This study aims to analyze the implementation of the marketing mix (product, price, promotion, and distribution) at Sekotak Dari Dapur Bu' Sarhan SMI in Palu City, which is known for its innovative fishball products. The research method used is descriptive qualitative with a case study approach, involving participatory observation, in-depth i

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ROSITA, Rahmi, Marihot MANULLANG, Ratih KUSUMASTUTI, Dian Ikha PRAMAYANTI, and Sunday Ade SITORUS. "ONLINE MARKETING ON PRICING STRATEGIES FOR THE INDONESIAN TOURISM INDUSTRY PRODUCTS DURING THE COVID-19 PANDEMIC." GeoJournal of Tourism and Geosites 43, no. 3 (2022): 1022–29. http://dx.doi.org/10.30892/gtg.43322-916.

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The purpose of this study is to find out the relationship between the tourism products offered, the tourism services offered and the promotional activities offered whether directly or indirectly affect the interest of tourists to visit during the Pandemic through product pricing strategies. In this study, the only variables that exist are marketing activities of tourism services or services such as products offered, tourist services offered and promotional activities, which only focus on explaining the effect of these three variables on tourist interest in visiting tourist attractions during a

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Folwell, Raymond J., and Mark A. Castaldi. "Economies of size in wineries and impacts of pricing and product mix decisions." Agribusiness 3, no. 3 (1987): 281–92. http://dx.doi.org/10.1002/1520-6297(198723)3:3<281::aid-agr2720030304>3.0.co;2-r.

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Cuerda, Jayson, Mark Anthony Polinar, and Bertella Rabanes. "Sustainable Choices: Implementing Green Marketing Strategies in a School Canteen for a Healthier Environment." Psychology and Education: A Multidisciplinary Journal 27, no. 3 (2024): 319–34. https://doi.org/10.5281/zenodo.14013408.

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This research aims to identify the gaps in implementing and complying with green marketing in Talisay City National High School’s canteens as the basis for a maintainable green marketing business plan. This quantitative research adapted a research instrument with 243 respondents who underwent survey sampling. Data were analyzed using simple percentages, weighted mean, and Pearson r correlation. Results revealed that school canteens could provide nutrient-rich and fortified food products and beverages in varying degrees of nutrition. Results revealed that with an average mean of 3.02, res

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Setegn, Arega Enbiale, and Gurudutta Pradeep Japee. "Investigating the Effect of Marketing Mix Elements on Visitor Satisfaction in UNESCO-Recognized Tourist Attraction Places in a Developing Nation: Exploring the Mediating Role of Service Process." International Journal of Hospitality and Tourism Systems 18, no. 2 (2025): 71–83. https://doi.org/10.21863/ijhts/2025.18.2.007.

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This study investigates how various marketing mix components influence tourists’ satisfaction at UNESCO-recognized attractions in a developing country, emphasizing the mediation effect of the service process. Data gathered from 564 tourists through a convenience sampling technique was analyzed utilizing structural equation modeling. The results indicate that the marketing mix’s product and distribution aspects directly and indirectly, impact tourist satisfaction. Additionally, the service process significantly mediates this relationship. Conversely, pricing and promotion were discovered to hav

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Baray, Jérôme, and Martine Pelé. "A new geographical pricing model within the principle of geomarketing-mix." Recherche et Applications en Marketing (English Edition) 35, no. 3 (2020): 29–51. http://dx.doi.org/10.1177/2051570720906077.

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This article introduces a new model which aims at spatially optimizing the price of a product or service by considering supply and demand features, including their geographical location. Introducing the concept of a geomarketing-mix, factorial analysis and fuzzy clustering can be employed to automatically detect business and strategic opportunities. The method is applied to the French secondhand car market. By so doing, it is possible, first, to identify geographic areas that are typical of a certain supply and, second, to specify the optimal prices and types of vehicles for sale in these area

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Caroline, Etty, Imam Santoso, and Panji Deoranto. "PENGARUH MARKETING MIX (7P) DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK HEALTHY FOOD BAR DI MALANG." Jurnal Manajemen Pemasaran 15, no. 1 (2021): 10–19. http://dx.doi.org/10.9744/pemasaran.15.1.10-19.

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Abstrak: Peningkatan aktivitas dan pendapatan penduduk, mendorong diperlukannya makanan yang praktis, mudah, cepat cara penyajiannya serta bergizi. Healthy Food Bar (HFB) merupakan produk yang mempertimbangkan nilai gizi yang tinggi dan praktis. Tujuan penelitian ini untuk mengetahui pengaruh secara simultan dan parsial variabel dalam marketing mix (atribut produk, harga, saluran distribusi, promosi, orang, proses, lingkungan fisik) serta dalam perilaku konsumen (faktor lingkungan, individu, psikologis) terhadap keputusan pembelian HFB. Hasil penelitian dari 100 responden menunjukan variabel m

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Muhammad Agung Hudaya and Awin Mulyati. "Strategi Pemasaran pada Inovasi Produk Berbasis Ubi: Ubique." Jurnal Manajemen Kewirausahaan dan Teknologi 1, no. 4 (2024): 150–55. https://doi.org/10.61132/jumaket.v1i4.406.

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This study examines the marketing strategy for Ubique (Ubi Crème Brulee), an innovative product based on sweet potatoes, using the 4P marketing mix approach (Product, Price, Place, Promotion). A qualitative case study method was employed through interviews, observations, and analysis of marketing materials. The findings reveal that product innovation combining local ingredients with international flavors, affordable premium pricing strategies, creative distribution channels such as Demo Day, and promotion through digital media and Word of Mouth were key success factors. These results highlight

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Rathore, Kirtan. "A Study on the Marketing Strategy of McDonald’s with a Focus on Customer Satisfaction in Raipur, India." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04155.

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Abstract: This research explores the marketing strategies employed by McDonald’s, with a focus on understanding how these strategies contribute to customer satisfaction and brand loyalty. The study investigates various elements such as product offerings, pricing, promotional techniques, and distribution channels used by McDonald’s in the Indian market. Primary data was collected through a structured questionnaire, while secondary data was sourced from existing literature and online resources. The research objectives included evaluating the effectiveness of McDonald’s marketing mix, identifying

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Savira, Siva Atul, Didik Eko Julianto, and Ika Sisbintari. "Strategi Bauran Pemasaran pada Toko Roti Maulana Genteng Banyuwangi." Jurnal Strategi dan Bisnis 10, no. 1 (2022): 37. http://dx.doi.org/10.19184/jsb.v10i1.29744.

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 This study aims to determine, analyze and describe the marketing mix strategy at the Maulana Genteng Bakery. The marketing mix strategy implemented by the Maulana Genteng Bakery includes product, price, place and promotion. Maulana Bakery focuses its marketing activities on products, pricing, distribution and promotion methods. This study aims to determine the marketing mix strategy run by Maulana Bakery using a qualitative descriptive analysis method, namely by collecting data directly from the company by conducting observations and interviews according to the object of research. The r

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Zhou, Lei, Yue Qi, and Xinshang You. "Research on Time to Market and Pricing of Platform Products in a Competitive Environment." Sustainability 15, no. 7 (2023): 5708. http://dx.doi.org/10.3390/su15075708.

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Platforms are gradually becoming important business organization models, and platforms with bilateral market characteristics such as payment platforms and online shopping platforms are gradually penetrating people’s lives. Freemium content mostly exists in particular platforms such as online video platforms, etc. Platforms need to balance upstream and downstream markets when formulating strategies. This paper is the first to explore the time-to-market and pricing strategies of products in bilateral markets. By connecting upstream and downstream markets through cross-network externalities, we c

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Ghazendra Sadika Putra Pratama and Eloh Bahiroh. "PERANAN STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PRODUK PERUSAHAAN." Jurnal Cakrawala Ilmiah 2, no. 6 (2023): 2389–92. http://dx.doi.org/10.53625/jcijurnalcakrawalailmiah.v2i6.4906.

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This thesis is motivated by the number of competition among entrepreneurs, especially traders to attract consumers so that it can increase sales. And one way is to implement a marketing strategy. Marketing strategy must be done effectively so that sales can increase. Marketing activities geneally focus on products ,pricing ,distributed policies, and promotional ways in which this is known as the marketing mix . Marketing mix activity plays an important role for the survival of a company. Marketing strategy is choosing market, product, distribution and promotion; the most effective marketingstr

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Khoiriyah, Nasehatul, Joko Widodo, and Hety Mustika Ani. "STRATEGI BAURAN PEMASARAN KERAJINAN TENUN IKAT PADA CV. SILVI MN PARADILA DI DESA PARENGAN KECAMATAN MADURAN KABUPATEN LAMONGAN." JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial 11, no. 1 (2017): 91. http://dx.doi.org/10.19184/jpe.v11i1.5007.

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The marketing mix strategy is one of the efforts undertaken by the company to increase product sales and earn profits for the company consisting of four groups, namely: product, price, promotion, and place or distribution channel. This study aims to describe the marketing mix strategy related to product, price, promotion, and place conducted by the owner of tenun ikat handicraft business of CV. Silvi MN Paradila in Parengan village, Maduran district, Lamongan regency. This research is a descriptive qualitative research. Determination of research location uses purposive area method, while the d

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Abdulsalam, Tajudeen Alaburo, Remilekun Akimot Omolaja, Rofiat Bolanle Tajudeen, and Sodiq Olamilekan Abdulazeez. "Efficacy of Digital Pricing Strategies on Customer Buying Decisions in the ECommerce Industry: A PLS-SEM Approach." African Journal of Stability and Development (AJSD) 16, no. 1 (2024): 73–123. http://dx.doi.org/10.53982/ajsd.2024.1501.03-j.

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E-commerce is a vital component of global retail sustainability, expanding at a rate of 14% annually, fuelled by increased internet adoption (55%), with over five billion users worldwide. In Africa, e-commerce revenues have surged to $31.18 million, with Nigeria’s Business to Consumer (B2C) index hitting 53.2 points and boasting a 55% internet penetration rate in 2023, ranking fourth highest on the continent. The globalisation of markets has exposed ecommerce companies to economic downturns, compelling them to adopt strategic pricing approaches to ensure sustained profitability and competitive

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Paliwal, Pramod. "Strategic Pricing in the Cement Industry: An Empirical Study." Vision: The Journal of Business Perspective 7, no. 2 (2003): 45–55. http://dx.doi.org/10.1177/097226290300700204.

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The epoch of competitiveness in the cement industry has necessitated that a hitherto commoditized product like cement moves forward on the commodity-band band. Pricing decisions, which have direct implications for a strong bottom line of the cement companies, have up till now been dealt with from a conservative angle. It is high time that the industry tackles pricing decisions with a strategic approach. The paper discusses strategic issues in cement pricing in India. The aspect of cartelization and its role in pricing in the cement industry has being revisited. Based on extensive literature su

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Supriyati, Supriyati, Amran Amran, and Khairun A. Roni. "Marketing Mix Strategy of Certified Palm Oil Seedling in Bungo Regency." Baselang 1, no. 1 (2021): 1–5. http://dx.doi.org/10.36355/bsl.v1i1.7.

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The study aims to analyze the marketing mix strategy of certified palm oil seedlings. The method used was descriptive qualitative by describing and interpreting marketing strategy using marketing mix concept. Formulating a certified palm oil seed marketing strategy based on an assessment of the role of variables in the marketing mix implemented. The product strategy was expected to maintain the quality of certified palm oil seedlings. In the pricing strategy was to increase the price compliance with the quality of certified palm oil seedlings and apply discounts for consumers, especially small

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Lingden, Binod. "Effectiveness of Service Marketing Strategies on Student Enrollment: Evidence from United College." United Journal of Interdisciplinary Studies 1, no. 1 (2024): 68–84. https://doi.org/10.3126/ujis.v1i1.80300.

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As competition among colleges and universities intensifies, effective service marketing strategies play a critical role in attracting prospective students and increasing enrollment numbers. In this context, this study aims to analyze the effectiveness of service marketing strategies on student enrollment of United College (UC). Theoretical underpinnings from the 7Ps marketing mix theory of Philip Kotler, a robust framework, is used to understand the influence of marketing strategies on student enrollment at UC. Through quantitative research approach, descriptive and correlational research desi

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Sania Fitria Rahmah, Nitriana Kridha Kirana, Adelia Kharisma Putri Raharjo, and Prasmita Dian Wijayati. "Bauran Pemasaran Komoditi Pakcoy Hijau Organik Di PT. Orgo Organic Farm Indonesia." ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat 2, no. 3 (2024): 01–08. http://dx.doi.org/10.59246/alkhidmah.v2i3.952.

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PT Orgo Organic Farm Indonesia, located in Malang City, is a company specializing in organic vegetable production. To cope with increasing competition in the market, PT Orgo Organic Farm Indonesia needs to establish the right marketing mix strategy to boost sales. The aim of this journal article is to identify the company's internal and external conditions and analyze the marketing mix strategy implemented. The method used to describe internal and external conditions and analyze the marketing mix is descriptive method. Based on the analysis, it can be concluded that: (1) The external and inter

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Sutrisno K.Djawa and La Saudin. "The Role Of Green Marketing In Purchasing Interest In Products." International Conference on Education, Social Sciences and Technology (ICESST) 1, no. 1 (2022): 217–22. https://doi.org/10.55606/icesst.v1i1.352.

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The purpose of this study is to assess the impact of different components of the green marketing mix. Specifically, the impact of green product, green pricing, green location, and green advertising on Armour Coffee purchase intentions in Maros Regency. The data utilised in this study was collected from 63 customers who had previously made purchases at the Armour Coffee location in Maros and was rigorously tested for validity, reliability, and classical assumptions. Data was collected via purposive sampling, and the results were analysed using multiple linear regression aided by the Statistical

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