Relevant bibliographies by topics / Product name

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Product name'

Author: Grafiati
Published: 24 April 2022

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Journal articles on the topic "Product name"

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C. William, Ibbs. "“Brand Name or Equal” Product Specifications." Journal of Construction Engineering and Management 112, no. 1 (1986): 1–13. http://dx.doi.org/10.1061/(asce)0733-9364(1986)112:1(1).

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Kurniawati, Emaya, Sri Yuni Widowati, and Aprih Santoso. "SOSIALISASI PEMBUATAN MEREK PRODUK UKM DI KELURAHAN PEDURUNGAN SEMARANG." Jurnal Pengabdian Kepada Masyarakat 8, no. 1 (2021): 8–12. http://dx.doi.org/10.33795/jabdimas.v8i1.110.

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The Community Service Program that we will carry out is located at RT 14 RW 09 Pedurungan Tengah Village with the target audience of UKM in the RT! 4 RW 09 area. Pedurungan Tengah Village, Semarang. These SMEs produce food products whose sales are increasing day by day and have a wider range of consumers. Products that have been sold in the market and are well known do not yet have a name or brand, SMEs do not understand the importance of a brand for a product. They only care about the important product sold. In this Community Service activity to introduce more about the importance of a brand for a product, socialization and an explanation of the importance of the name or product brand are given to differentiate it from other similar products.From the results of this dedication, it is hoped that participants will be able to understand the importance of brands for products that have been produced and make them start thinking about or designing names or brands for their products.
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Ulgado, Francis M., and Moonkyu Lee. "Consumer Evaluations of Bi-National Products in the Global Market." Journal of International Marketing 1, no. 3 (1993): 5–22. http://dx.doi.org/10.1177/1069031x9300100302.

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The global market today is characterized by the proliferation of binational products, or products that are branded in one country while actually manufactured in another. This paper investigates how consumers evaluate the quality of such products under two different situations. In Study 1, where brand name and country-of-manufacture were the only pieces of information given about a product, it was found that consumers used both pieces of information in evaluating the product. In Study 2, however, where specific attribute product information was available as well as brand name and country-of-manufacture, it was revealed that consumers relied heavily on the brand name information. The implications of the results for marketing, manufacturing, and sourcing strategies are discussed.
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Yee‐Man Siu, Noel, and Hon‐Yan Wong. "The impact of product‐related factors on perceived product safety." Marketing Intelligence & Planning 20, no. 3 (2002): 185–94. http://dx.doi.org/10.1108/02634500210428049.

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The study investigates the impact of product‐related factors on perceived product safety. The factors examined include price, brand name, country of origin, store name, source credibility, product testing, promotion channels, discount offered and packaging. Results indicate that the perceived product safety is significantly affected by all of the mentioned factors. Implications are discussed and recommendations are offered to practitioners for attracting the large and growing market of safety‐conscious consumers.
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Rakhmawati, Nur Aini, and Adnan Mauludin Fajriyadi. "Search Halal Products Using BM25F and the Analytic Hierarchy Process." Jurnal Edukasi dan Penelitian Informatika (JEPIN) 5, no. 2 (2019): 171. http://dx.doi.org/10.26418/jp.v5i2.33007.

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In Indonesia, the Institute of Food and Drug Administration (LPPOM) MUI is the official institution that provides information about halal products. However, the lack of information is provided on the website. Halal Nutrition Food is an application that has a function to facilitate the search for halal products that are incorporated in an integrated database in the form of Linked Open Data. To improve the searching features, we exploit BM25F. BM25F can process structured documents such as instances in RDF. The BM25F return the answer based on four fields: product name, manufacturer name, product ID and ingredient name. The weight of each field is calculated using the Analytic Hierarchy Process (AHP) where the product name gets the highest weight value. The number of keywords and the keywords occurrences influence the score of query results.
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Bian, Xiangyang, Aijuan Cao, and Dongmao Ren. "The Meaning and Evolution of the Name “Hangzhou Silk”." Asian Social Science 13, no. 5 (2017): 131. http://dx.doi.org/10.5539/ass.v13n5p131.

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With regard to the meaning and evolution of "Hangzhou Silk", the author uses the documentary research methodology to trim and verify from three aspects of industry name, product name and brand name respectively, attempting to find out the source of "Hangzhou Silk" from historical documents. Research shows that, as the industry name being called as "Hangzhou satin industry" or "Hangzhou silk weaving industry", it was generally called as the "Hangzhou Silk and Satin Industry” after the combination of Hangzhou Silk Reeling Industry Association and Hangzhou Silk Weaving Industry Association until 1952. As the product name being called as "Hangzhou silk” or “Hangzhou satin", it was called as “Hangzhou silk “after the China liberation. As the brand name, it referred to the specific silk products of Hangzhou region in particular after being awarded of protection as Chinese national geographical mark product since September 2011.
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Wu, Lawrence. "The pricing of a brand name product." Journal of Business Venturing 14, no. 1 (1999): 87–102. http://dx.doi.org/10.1016/s0883-9026(97)00101-8.

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Khessina, Olga. "What’s in a Name? The demography of product names and firm product innovation in the ODD industry." Academy of Management Proceedings 2012, no. 1 (2012): 11773. http://dx.doi.org/10.5465/ambpp.2012.11773abstract.

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Sung, Jae-Kyung, Sang-Min Park, Sang-Yun Sin, and Yung Bok Kim. "Deep Neural Network for Product Classification System with Korean Character Image." International Journal of Engineering & Technology 7, no. 3.33 (2018): 179. http://dx.doi.org/10.14419/ijet.v7i3.33.21008.

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This paper proposes a product classification system based on deep learning using Korean character images (Hangul) to search for products in the shopping mall. Generally, an online shopping mall customer searches through a category classification or a product name to purchase a product. When the exact product name or category is not clear, the user has to search its name. However, the product image classification is degraded because the product logos and characters in the package often interfere. To solve such problems, we propose a classification system based on Deep Learning using Korean character images. The learning data of this system uses Korean character images of PHD08, a Hangul (Korean-language) database. The experimental is carried out using product names collected on the web. For the performance experiment, 10 categories of online shopping mall are selected and the classification accuracy is measured and compared with the previous systems.
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Mattiazzi, Patricia, Denise Bohrer, Carine Viana, and Emilene Becker. "Assessment of Purity Parameters of Generic and Brand Name Losartan Potassium." Current Pharmaceutical Analysis 17, no. 1 (2020): 129–39. http://dx.doi.org/10.2174/1573412915666190911091218.

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Background: Generic products must be bioequivalent to the innovator brand product. Nevertheless, in addition to meeting bioequivalence standards, attention must be paid to the content of the active substance and contaminants in generic drugs. Objective: This study compared the pharmaceutical quality of four generic losartan potassium formulations with the brand-name product: Cozaar®. Methods: The United States Pharmacopeia (USP) losartan potassium standard was used as reference material. The products tested (all 50 mg formulations) included four generic tablet formulations and the innovator brand product Cozaar®. Active substance content, organic impurities, and elemental impurities were assessed following the USP monograph for losartan potassium tablets and USP Chapter <233> on Elemental Impurities. Results: The results showed that three of the four generic products had low content of the active ingredient. The values ranged from 86.4 to 93.8%, being acceptable not below 95% of the labeled amount. Organic impurities were not detected in any of the products, and of the 13 elemental impurities tested, only four elements were detected. The elemental impurities Cr, Ni, Cu, and As were, however, in amounts within the limits established by the USP monograph. The only concern on the generic drugs analyzed was the low content of the active ingredient in 75% of the products. Conclusion: Since losartan is a drug of continuous use, lower content of the active ingredient may go unnoticed by the users of the generic product and entailed clinical consequences during long-term therapy.
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Dissertations / Theses on the topic "Product name"

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Hoang, Dung Tuan. "The effect of brand name congruity and product category on consumers' attitudes toward brand names." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/6683.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 19, 2009) Includes bibliographical references.
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LOPES, JULIANA LOURENCO DA SILVA. "PRODUCT`S NAME, PERSON`S BRAND: CONSUMPTION, ADVERTISING AND CLASSIFICATION." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2005. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7731@1.

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FUNDAÇÃO DE APOIO À PESQUISA DO ESTADO DO RIO DE JANEIRO<br>Um levantamento apoiado nos dados do Social Security Administration chamou a atenção para um curioso fenômeno: crianças cujos nomes são marcas de produtos conhecidos no mercado. Os resultados mostram que, na sociedade americana, já adquire certa relevância estatística o fato de seres humanos receberem nomes pessoais tais como: Armani, Porsche, L`Oreal ou Pepsi. Uma pesquisa similar realizada para esta dissertação baseou- se na lista telefônica e em cartórios do registro civil de todo o país e permitiu constatar a ocorrência deste fenômeno também no Brasil. O objetivo do trabalho é investigar esse acontecimento, que pode ser considerado um caso limite da inserção de elementos do consumo como forma de classificação. Através de entrevistas, realizadas com pessoas nomeadas por produtos, foi possível obter relatos que permitiram aprofundar determinados aspectos dessa nova lógica social, na qual marcas podem se tornar nomes de seres humanos. Procurou-se, portanto, examinar esta forma de identificação radical entre produtos e pessoas, o sistema classificatório que daí deriva e o papel que a publicidade desempenha nesse processo.<br>A survey based on the Social Security Administration data called the attention for a curious phenomenon: children whose names are product`s brands well-known in the market. The result shows that, in the American society, it already has certain statistic relevance the fact that babies are being named after brands such as: Armani, Porsche, L`Oreal or Pepsi. A similar research, conducted for this dissertation, was based on the yellow pages and civil register offices from all over the country, which allowed us to establish the occurrence of this phenomenon also in Brazil. The purpose of this work is to investigate the event, which can be considered a limit case of the insertion of consumption elements as a form of classification. Through interviews with people whose inspiration for nomination were products, it was possible to collect stories that allowed us to deepen determined aspects of this new social logic, in which brands can become names of human beings. It was sought to examine this radical form of identification between products and people, the classificatory system that derivates from it and the role that the advertising plays in this process.
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Kim, Woo Sung. "Product quality, image, and salient association levels as factors in brand extendibility /." view abstract or download file of text, 2001. http://wwwlib.umi.com/cr/uoregon/fullcit?p3024519.

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Thesis (Ph. D.)--University of Oregon, 2001.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 155-163). Also available for download via the World Wide Web; free to University of Oregon users.
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Napoli, Julie 1969. "Developing and validating a multidimensional measure of nonprofit brand orientation and assessing its impact on organizational performance." Monash University, Dept. of Marketing, 2003. http://arrow.monash.edu.au/hdl/1959.1/5655.

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Schafer, Nina. "Brand equity : an approcah to value based brand management." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50290.

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Thesis (MBA)--Stellenbosch University, 2005.<br>ENGLISH ABSTRACT: Brands are getting more and more valuable. In this age of cross-border mergers and acquisitions. the value of brands is a key detenninant of a company value and stock market capitalization. For the consumer a brand also plays a significant role. It is seen as a sign of quality, helping them make their purchasing decisions. Yet brand loyalty and established customer relationships can no longer be taken for granted or assumed to last forever in an environment of increased competition. Brand loyalty is vitally dependent on how the relationship between the brand and the consumer is nurtured and specifically developed: A strong brand brings with it the opportunity to raise the proftle of a product and the company that sells it, setting them apart from rivals in the marketplace. A strong brand even allows companies to command a price premium for their products. In this way the value of a brand or brand equity becomes a company's most important asset. But the questions are: How much is the brand actually worth? And how can a brand's value be boosted? The term brand equity originated as a business-financial concept, and consists in "[the] net present value of all future net surpluses over his cash input that the owner of a brand can earn". Such financially oriented measurement of brand equity is a suitable approach for expressing it as a monetary value as required for purposes of financial statements, licensing agreements or acquisition decisions. There is a wide variety of brand valuation models available to detennine a monetary value on brand equity, but in some cases these models are controversial. and the value of their resu1ts as an objective statement may be limited. The consumer oriented perspective on brand equity sets itself apart from the financial approach by focusing on the judgments made by consumers, with a view to improving the effectiveness and efficiency of marketing measures and also brand management on a longterm basis. This behavioural approach endeavours to reach a qualitative explanation of the factors driving brand equity and to determine psychological constructs of brand strength by means of operational measurement. The underlying study project illustrates some of the most common brand valuation models, shows their respective advantages and disadvantages and explores the different approaches to brand equity. Methods to increase brand equity by putting it in the focus ofa Value Based Brand Management explain its drivers and individual brand processes. This approach to a successful brand management is fmally compared with the current brand management process of the FMCG brand NNEA. Recommendations on how this international brand could be managed more efficiently with respect to brand equity conclude this study project.<br>AFRIKAANSE OPSOMMING: Handelsmerke raak al hoe meer waardevol. In hierdie eeu van oorgrens-samesmeltings en oornames, is die waarde van 'n handelsmerk 'n sleutelfaktor om 'n maatskappy se waarde en aandelebeurs-kapitalisering te bepaal. Handelsmerke speel ook 'n belangrike rol in die lewe van verbruikers. Dit word beskou as 'n simbool van kwaliteit, 'n hulpmiddel om aankopebesluite te vergemaklik. Nietemin kan lojaliteit teenoor 'n handelsmerk en gevestigede klienteverhoudings nie as vanselfsprekend aanvaar word, of aanvaar word dat dit vir altyd sal aanhou, in 'n omgewing waar kompetisie toeneem nie. Lojaliteit teenoor 'n handelsmerk is in essensie afhanklik van hoe die verhouding tussen die handelsmerk en die verbruiker opgepas en spesifiek ontwikkel word: 'n gevestigde handelsmerk skep die geleentheid om die profiel van 'n produk, asook die relevante maatskappy se profiel, te verhoog - en derhalwe hulle te onderskei van mededingers in die mark. 'n Sterk handelsmerk bring selfs mee dat 'n prys-premie vir produkte gehef kan word. Op die manier word die handelsmerkwaarde of handelsmerk-ekwiteit 'n maatskappy se grootste bate. Maar die vraag is: hoeveel is 'n handelsmerk eintlik werd? Asook, hoe kan 'n handelsmerk se waarde vermeerder word? Die term handelsmerk-ekwiteit het sy oorsprong as 'n besigheidfinansiele konsep en is gewortel in "[die] netto huidige waarde van aIle toekomstige netto surplusse oor die kapitale-insette wat die eienaar van die handelsmerk kan verdien". Bogenoemde finansieel - georienteerde maatstaf van handelsmerk-ekwiteit, is 'n geskikte benadering om dit in monetere waarde uit te druk, soos benodig vir finansiele state, lisensiering-ooreenkomste of oorname besluite. Daar is 'n wye verskeidenheid handelsmerk waardasie modelle beskikbaar om die monetere waarde van handelsmerk-ekwiteit te bepaal, maar in sommige gevalle is die modelle kontroversieel, wat daartoe lei dat die waarde van hulle resultate, as 'n objektiewe waarneming, beperk kan wees. Die verbruiker- georienteerde benadering tot handelsmerk-ekwiteit onderskei homself van die finansiele benadering deur te fokus op die besluite wat gemaak word deur verbruikers, met die oog daarop om bemarkingsmaatstawwe, asook die bestuur van 'n handelsmerk, meer effektief en doeltreffend te maak op 'n langtermyn basis. Hierdie gedragswetenskaplike benadering poog om 'n kwalitatiewe verklaring te gee vir die faktore wat handelsmerkekwiteit dryf en om 'n psigologiese struktuur te gee aan die impak wat 'n handelsmerk het via 'n operasionele maatstaf. Die onderliggende projek iIIustreer die mees aanvaarde waardasie-modelle, asook hulle onderskeie voordele en nadele en ondersoek die verskillende benaderings tot handelsmerkekwiteit. Metodes om handelsmerk-ekwiteit te vermeerder deur dit te benader aan die hand van Waarde-gebaseerde Handelsmerk Bestuur (Value Based Brand Management) gee insig ten opsigte van sy drywers en individuele handelsmerkprosesse. Hierdie benadering tot suksesvolle handelsmerkbestuur word ten slotte vergelyk met die huidige handelsmerkbestuur-prosesse wat deur die FMCG handelsmerk NIVEA gevolg word. Aanbevelings aangaande meer effektiewe bestuur van hierdie internasionale handelsmerk aan die hand van handelsmerk-ekwiteit, sluit hierdie projek af.
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Huang, Rong 1973. "Exploration of brand equity measures : linking customer mind-set measure to product-market performance measure." Thesis, McGill University, 2008. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=115606.

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Motivation: Various brand equity measures have been proposed in extant literature. Few researches have explored the theoretical similarities, differences and relationship between different brand equity measures. In the thesis, I will explore two types of brand equity measures, namely customer mind-set measures and product-market performance measures. In particular, I will look at: 1) the correlation between the two types of measures; 2) which measure reflects the underlying brand equity construct better; 3) the impacts of marketing mix elements on the two types measures respectively; and 4) the prediction relationship between customer mind-set measure and product-market performance measure.<br>Theoretical Framework: My main theoretical framework will be brand equity literature. I draw upon the Brand Value Chain framework (Keller & Lehmann, 2(03) to explore the conceptual differences between two types of brand equity measurements, namely customer mind-set and product-market performance measurements. Furthermore, I also use Keller's (1993) Customer-Based Brand Equity concept to explore how specific marketing activities impact the brand equity theoretically.<br>Data and Methodology: This thesis measures brand equity by two methods: customer mind-set (Keller, 1993) and revenue premium (Ailawadi, Lehmann, & Neslin, 2(03). I use two types of data in the empirical analyses. Survey data, procured from a consumer-packaged product company 1, is used to measure customer mind-set brand equity. This unique data consists of proprietary equity scan surveys on 11 brands from 2004 -- 2006 in the United States. The measurement model of brand equity is rooted in Keller's customer-based brand equity concept (1993). The measurements include brand awareness, brand performance, brand image, brand judgment, brand feelings and brand resonance (Keller, 2(01). The second data is from commercial sources, including IRI and TNS, for the specific brands and time periods corresponding to the survey data and includes revenue premium, price, sales, distribution, promotion, and advertising information. Various techniques are employed for analyses including descriptive and reliability analyses, correlation analyses, multiple-regression, and cross-validation.<br>Contribution: The contribution ofthis thesis is threefold. Firstly, it sheds light on the underlying theory and relationship between two types of brand equity measurements and provides empirical test of the theory. Secondly, it provides a systematic exploration of the impact of marketing mix elements on brand equity using real market data and two different measurements. Third, it offers very practical guidance for managers on how to choose a specific brand equity measures and how to track the brand equity measures over time for their brands.<br>1Because a confidential agreement with this company, the company name, brands name as well as product category will be disguised in the thesis.
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Sourdot-Derexel, Elise, and Trim Gerlica. "The impact of the change in a product name on the consumer's perception and behavior." Thesis, Högskolan i Halmstad, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25531.

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Peterson, Katie Ha-Brookshire Jung. "Brand origin and consumers' pereceptions of apparel product attributes relating to quality." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6572.

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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on December 18, 2009). Thesis advisor: Dr. Jung Ha-Brookshire. Includes bibliographical references.
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Lee, Dongdae. "Effects of Perceived Quality, Product Category Similarity, and Brand Breadth on Consumers' Perceptions of Brand Extensions: Tests of Categorization Theory and Cognitive Response Theory." Thesis, University of North Texas, 1994. https://digital.library.unt.edu/ark:/67531/metadc279140/.

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Various constructs are related to predicting consumers' perceptions of brand extensions. Among these, three constructs, perceptions of perceived quality (PQ) associated with the parent brand, product category similarity (PCS) of an extension to its parent brand, and brand breadth (BB) of the parent, are central to many brand extension studies. The purpose of this study is to clarify the roles of these three constructs and to pit predictions from an alternative theoretical perspective — cognitive response theory — against predictions based on categorization theory.
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Zhang, Xiaojia. "Effect of program intensity and product involvement on advertising memory and liking in live broadcasting: Super Bowl broadcasting 1992-2012." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/233.

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The effect of involvement with program context has long been an imperative factor in understanding advertising processing. However, contradictory theses and inconsistent findings demand better clarifications. This thesis bridges a gap between the key constructs of program intensity and product involvement in terms of TV advertising effects with the consideration of antecedents of program involvement. Following the “Cognitive Efficacy principle, the Wyer-Srull model, Limited Capacity Model and ELM model has been adopted to examine the theoretical frameworks of contextual and serial TV advertising position effects. With the emphasis on the concept of involvement, both situational and enduring involvement has been contemplated to explore the theoretical framework of TV advertising message processing. With the unit of analysis set at the advertised brand level, a naturalistic field study has been conducted to examine program intensity induced involvement (situational), product involvement (enduring) and audiences’ intrinsic involvement (enduring) effects on live TV advertising utilizing twelve years of Super Bowl broadcasting content analysis and survey data. The results have indicated that the advertisements subsequent to high intensity TV program contents are more likely to be memorized, yet it is moderated by product involvement. In other words the scoring segments would tend to have a positive effect on low involvement products and negative effect on high involvement products in terms of viewers’ memory. Additionally, the same effect patterns have been revealed on both high involvement (Fans) and low involvement (Non-Fans) viewers. However, the pattern of impact has not been witnessed on viewers’ attitude. The results have also validated serial position effects. The findings have revealed the dynamics created by program intensity and its interaction with product involvement on advertisement effects. The outcome also provided an in-depth understanding of TV ads positions for practical implications
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Books on the topic "Product name"

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Charmasson, Henri. The name is the game: How to name a company or product. Dow Jones-Irwin, 1988.

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Gladt, Karl Wolfgang. Die "Ausbeutung" von Kennzeichen im Wettbewerb: Einkreisung eines Rechtsproblems. Springer-Verlag, 1991.

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Stephen, Elias, and Shena Sarah, eds. Trademark: How to name your business & product. Nolo Press, 1992.

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Stephen, Elias, and Shena Sarah, eds. Trademark: How to name your business & product. 2nd ed. Nolo Press, 1996.

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Berthon, Pierre. Brands, brand managers and the management of brands: Where to next? Marketing Science Institute, 1997.

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Taylor, David. The brand gym: A practical workout for boosting brand and business. 2nd ed. Wiley, 2010.

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Bas, Kist, and Kootstra Gert, eds. Brand management: A theoretical and practical approach. Financial Times Prentice Hall, 2003.

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Malcolm, McDonald, and Wallace Elaine, eds. Creating powerful brands in consumer, service and industrial markets. 4th ed. Butterworth-Heinemann, 2010.

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1967-, Nichols David, ed. The brand gym: A practical workout for boosting brand and business. 2nd ed. Wiley, 2010.

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Lehoucq, Thérèse. La contrefaçon dans l'industrie. Ministère de l'industrie, des postes et télécommunications et du commerce extérieur, Direction générale des stratégies industrielles, Service des statisques industrielles, 1995.

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Book chapters on the topic "Product name"

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Ning, Xiuli, Xiaowei Lu, Yingcheng Xu, and Ying Li. "Study on Product Name Disambiguation Method Based on Fusion Feature Similarity." In Advances in Intelligent Information Hiding and Multimedia Signal Processing. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-9710-3_14.

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vor der Holte, Nora Paehler, Fabian Gless, Ann-Kristin Knapp, Utz Riehl, and Thorsten Hennig-Thurau. "What’s in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success: An Abstract." In Creating Marketing Magic and Innovative Future Marketing Trends. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_265.

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Dodds, William B. "The Dominant Effects of Brand Name Information: Implications for Consumers’ Product Evaluation." In Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13147-4_7.

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Lingens, Solveigh P., and Jonathan T. Mall. "A Good Product Name in the Semantic Network: Implicit Methods for Naming." In Management for Professionals. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35185-4_2.

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Ma, Jing, Xiaofeng Li, Chi Li, Bo He, and Xiaoyu Guo. "Machine Learning Based Cross-border E-Commerce Commodity Customs Product Name Recognition Algorithm." In PRICAI 2019: Trends in Artificial Intelligence. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-29894-4_19.

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Horton, Raymond L., Lauren Lieb, and Martin Hewitt. "The Effects of Nudity, Suggestiveness, and Attractiveness on Product Class and Brand Name Recall." In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_108.

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Brad, Stelian. "Domain Analysis with TRIZ to Define an Effective “Design for Excellence” Framework." In Creative Solutions for a Sustainable Development. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-86614-3_34.

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AbstractDesign for Excellence (DfEx) is the name given to an engineering process where a product is designed to meet a set of objective functions that cover its lifecycle. There are negative correlations between different objective functions in this set and issues related to technological complexity are added, since modern products typically fall into the category of smart connected mechatronic products. This context leads to complexity in terms of tackling the design process. Simultaneous engineering and PLM platforms can only partially handle such levels of complexity. To our knowledge, the subject of DfEx was treated in current researches from a limited perspective, which does not necessarily cover the complexity of the present-day context. In order to formulate a reliable DfEx framework, this research considers a strategy based on tools that manage in a systematic way the process of identifying the comprehensive set of barriers and conflicts that obstruct DfEx. This research highlights the level of complexity in setting up a reliable methodology to DfEx of modern, sophisticated mechatronic products. A set of guidelines to be placed at the foundation of an effective DfEx methodology is formulated with the support of TRIZ.
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Jeannet, Jean-Pierre, Thierry Volery, Heiko Bergmann, and Cornelia Amstutz. "Marketing and Sales Processes." In Masterpieces of Swiss Entrepreneurship. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65287-6_13.

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AbstractNot different from many other, larger companies, marketing and sales processes at SMEs have undergone constant changes. The chapter details how SMEs dealt with the tension between marketing and sales, how they differentiated in B2B vs. B2C environments. For B2C companies, global brand building becomes important. All firms, regardless of industry environment, had constantly professionalized the marketing process. Choosing a product or company name can be crucial in a global environment. In the B2B environment, marketing and selling differ from the consumer markets and are focused more on application-driven sales, key account systems, and reliance on lead customers. Examples from adopting key account systems and enlisting lead customers are provided.
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Wenderski, Todd A., Christopher F. Stratton, Renato A. Bauer, Felix Kopp, and Derek S. Tan. "Principal Component Analysis as a Tool for Library Design: A Case Study Investigating Natural Products, Brand-Name Drugs, Natural Product-Like Libraries, and Drug-Like Libraries." In Methods in Molecular Biology. Springer New York, 2014. http://dx.doi.org/10.1007/978-1-4939-2269-7_18.

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Magriotis, Plato A. "Synthetic Approaches to the Stereochemically Complex Antitumor Drug Ecteinascidin-743: A Marine Natural Product by the Name Yondelis® or Trabectidin." In Stereochemistry and Global Connectivity: The Legacy of Ernest L. Eliel Volume 2. American Chemical Society, 2017. http://dx.doi.org/10.1021/bk-2017-1258.ch005.

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Conference papers on the topic "Product name"

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Killam, Thomas. "Model name strategy." In 2016 IEEE Symposium on Product Compliance Engineering (ISPCE). IEEE, 2016. http://dx.doi.org/10.1109/ispce.2016.7492849.

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Godeny, Balazs. "Rule Based Product Name Recognition and Disambiguation." In 2012 IEEE 12th International Conference on Data Mining Workshops. IEEE, 2012. http://dx.doi.org/10.1109/icdmw.2012.52.

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Martinez, Jabier, Tewfik Ziadi, Tegawendé F. Bissyandé, Jacques Klein, and Yves Le Traon. "Name suggestions during feature identification." In SPLC '16: The 20th International Systems and Software Product Line Conference. ACM, 2016. http://dx.doi.org/10.1145/2934466.2934480.

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Wu, Sen, Zhanpeng Fang, and Jie Tang. "Accurate Product Name Recognition from User Generated Content." In 2012 IEEE 12th International Conference on Data Mining Workshops. IEEE, 2012. http://dx.doi.org/10.1109/icdmw.2012.129.

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Shen, Ling, Qingxi Peng, and Nian Li. "A Novel Ranking Model for Product Name Extraction." In 2016 6th International Conference on Machinery, Materials, Environment, Biotechnology and Computer. Atlantis Press, 2016. http://dx.doi.org/10.2991/mmebc-16.2016.212.

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Eoh, Jiyeon, and Jaihak Chung. "HOW TO NAME A PRODUCT? NAMING STRATEGIES FOR MOVIES." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.06.01.01.

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Wu, Bo, Xueqi Cheng, Yu Wang, Yan Guo, and Linhai Song. "Simultaneous Product Attribute Name and Value Extraction from Web Pages." In 2009 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology. IEEE, 2009. http://dx.doi.org/10.1109/wi-iat.2009.286.

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Shen, Yatian, and Xuanjing Huang. "Bilingual Product Name Dictionary Construction Using a Two Stage Method." In Proceedings of The Third CIPS-SIGHAN Joint Conference on Chinese Language Processing. Association for Computational Linguistics, 2014. http://dx.doi.org/10.3115/v1/w14-6810.

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Tang, Wei, Yu Hong, Yan-Hui Feng, Jian-Min Yao, and Qiao-Ming Zhu. "Simultaneous Product Attribute Name and Value Extraction with Adaptively Learnt Templates." In 2012 International Conference on Computer Science and Service System (CSSS). IEEE, 2012. http://dx.doi.org/10.1109/csss.2012.503.

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Liu, Yi, He Wang, Junyu Wang, et al. "Enterprise-Oriented IoT Name Service for Agriculture Product Supply Chain Management." In 2014 International Conference on Identification, Information and Knowledge in the Internet of Things (IIKI). IEEE, 2014. http://dx.doi.org/10.1109/iiki.2014.55.

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Reports on the topic "Product name"

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Wirth, Kevin, Wade H. Grimm, and Stephen E. Kelley. Excalibur (Trade Name) Knife for Life Product Evaluation Report. Defense Technical Information Center, 1995. http://dx.doi.org/10.21236/ada286857.

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Jovanovic, Boyan, and Saul Lach. Diffusion Lags and Aggregate Fluctuations. New Name: Product Innovation and the Business Cycle. National Bureau of Economic Research, 1993. http://dx.doi.org/10.3386/w4455.

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Mealling, M. A Uniform Resource Name Namespace for the EPCglobal Electronic Product Code (EPC) and Related Standards. RFC Editor, 2008. http://dx.doi.org/10.17487/rfc5134.

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Mudge, Christopher R., and Kurt D. Getsinger. Comparison of Generic and Proprietary Aquatic Herbicides for Control of Invasive Vegetation : Part 2. Emergent Plants. Engineer Research and Development Center (U.S.), 2021. http://dx.doi.org/10.21079/11681/39679.

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Aquatic herbicides are one of the most effective and widespread ways to manage nuisance vegetation in the US After the active ingredient is selected, often there are numerous proprietary and generic branded products to select from. To date, limited efforts have been made to compare the efficacy of brand name and generic herbicides head to head; therefore, at tot al of 20 mesocosm trials were conducted to evaluate various 2,4 -D, glyphosate, imazapyr, and triclopyr products against alligatorweed (Alternanthera philoxeroides (Mart.) Griseb.), southern cattail (hereafter referred to as cattail, Typha domingensis Pers.), and creeping water primrose (hereafter referred as primrose, Ludwigia peploides (Kunth) P.H. Raven). All active ingredients were applied to foliage at broadcast rates commonly used in applications to public waters. Proprietary and generic 2,4 -D, glyphosate, imazapyr, and triclopyr were efficacious and provided 39 to 99% control of alligatorweed, cattail and primrose in 19 of the 20 trials. There were no significant differences i n product performance except glyphosate vs. alligatorweed (trial 1, Rodeo vs. Roundup Custom) and glyphosate vs. cattail (trial 1, Rodeo vs. Glyphosate 5.4). These results demonstrate under small -scale conditions, the majority of the generic and proprietary herbicides provided similar control of emergent vegetation, regardless of active ingredient
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Smerecka, Honorata. ANALYSIS OF PRESS HEADLINES FROM KROSNOCITY.PL AND KROSNO24.PL WEB PORTALS IN KROSNO. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11108.

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The analysis of press headlines from the krosnocity.pl and krosno24.pl news portals in Krosno allowed to distinguish features and ways of creating headlines in the local press: from schematic constructions to metaphors, word games, hyperbolization of events and quoting statements. During the linguistic research, several key functions of local Internet portals also emerged: it is primarily to inform about the most important events from the region, but also to support the development of the city, promote local products and businesses, take care of the good name and the interests of its inhabitants and make their achievements and passions known.
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SGC, Servicio Geológico Colombiano. Mapa Geomorfológico aplicado a movimientos en masa escala 1:100.000. Plancha 149 Puerto Nare. Producto. Servicio Geológico Colombiano, 2015. http://dx.doi.org/10.32685/4.7.2015.502.

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SGC, Servicio Geológico Colombiano. Zonificación de la susceptibilidad y la amenaza relativa por movimientos en masa escala 1:100.000. Plancha 149 Puerto Nare. Producto. Servicio Geológico Colombiano, 2015. http://dx.doi.org/10.32685/4.7.2015.752.

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Neeley, Aimee, Stace E. Beaulieu, Chris Proctor, et al. Standards and practices for reporting plankton and other particle observations from images. Woods Hole Oceanographic Institution, 2021. http://dx.doi.org/10.1575/1912/27377.

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This technical manual guides the user through the process of creating a data table for the submission of taxonomic and morphological information for plankton and other particles from images to a repository. Guidance is provided to produce documentation that should accompany the submission of plankton and other particle data to a repository, describes data collection and processing techniques, and outlines the creation of a data file. Field names include scientificName that represents the lowest level taxonomic classification (e.g., genus if not certain of species, family if not certain of genus) and scientificNameID, the unique identifier from a reference database such as the World Register of Marine Species or AlgaeBase. The data table described here includes the field names associatedMedia, scientificName/ scientificNameID for both automated and manual identification, biovolume, area_cross_section, length_representation and width_representation. Additional steps that instruct the user on how to format their data for a submission to the Ocean Biodiversity Information System (OBIS) are also included. Examples of documentation and data files are provided for the user to follow. The documentation requirements and data table format are approved by both NASA’s SeaWiFS Bio-optical Archive and Storage System (SeaBASS) and the National Science Foundation’s Biological and Chemical Oceanography Data Management Office (BCO-DMO).
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SGC, Servicio Geológico Colombiano. Cartografía geológica y muestreo geoquímico escala 1:100.000 de la plancha 149 - Puerto Nare (Puerto Serviez). Contrato 398 de 2007. Producto. Versión año 2009. Servicio Geológico Colombiano, 2009. http://dx.doi.org/10.32685/10.143.2009.286.

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Chen, Yona, Jeffrey Buyer, and Yitzhak Hadar. Microbial Activity in the Rhizosphere in Relation to the Iron Nutrition of Plants. United States Department of Agriculture, 1993. http://dx.doi.org/10.32747/1993.7613020.bard.

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Iron is the fourth most abundant element in the soil, but since it forms insoluble hydroxides at neutral and basic pH, it often falls short of meeting the basic requirements of plants and microorganisms. Most aerobic and facultative aerobic microorganisms possess a high-affinity Fe transport system in which siderophores are excreted and the consequent Fe complex is taken up via a cognate specific receptor and a transport pathway. The role of the siderophore in Fe uptake by plants and microorganisms was the focus of this study. In this research Rhizopus arrhizus was found to produce a novel siderophore named Rhizoferrin when grown under Fe deficiency. This compound was purified and its chemical structure was elucidated. Fe-Rhizoferrin was found to alleviate Fe deficiency when applied to several plants grown in nutrient solutions. It was concluded that Fe-Rhizoferrin is the most efficient Fe source for plants when compared with other among microbial siderophores known to date and its activity equals that of the most efficient synthetic commercial iron fertilizer-Fe EDDHA. Siderophores produced by several rhizosphere organisms including Rhizopus Pseudomonas were purified. Monoclonal antibodies were produced and used to develop a method for detection of the siderophores produced by plant-growth-promoting microorganisms in barley rhizosphere. The presence of an Fe-ferrichrome uptake in fluorescent Pseudomonas spp. was demonstrated, and its structural requirements were mapped in P. putida with the help of biomimetic ferrichrome analogs. Using competition experiments, it was shown that FOB, Cop B and FC share at least one common determinant in their uptake pathway. Since FC analogs did not affect FOB or Cop-mediated 55Fe uptake, it could be concluded that these siderophores make use of a different receptor(s) than FC. Therefore, recognition of Cop, FOB and FC proceeds through different receptors having different structural requirements. On the other hand, the phytosiderophores mugineic acid (MA and DMA), were utilized indirectly via ligand exchange by P. putida. Receptors from different biological systems seem to differ in their structural requirements for siderophore recognition and uptake. The design of genus- or species-specific drugs, probes or chemicals, along with an understanding of plant-microbe and microbe-microbe relationships as well as developing methods to detect siderophores using monoclonal antibodies are useful for manipulating the composition of the rhizosphere microbial population for better plant growth, Fe-nutrition and protection from diseases.
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