Relevant bibliographies by topics / Product placement

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Product placement'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Product placement"

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Wiles, Michael A., and Anna Danielova. "The Worth of Product Placement in Successful Films: An Event Study Analysis." Journal of Marketing 73, no. 4 (2009): 44–63. http://dx.doi.org/10.1509/jmkg.73.4.044.

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As a result of the diminishing effectiveness of broadcast advertising, firms are increasingly turning to product placements in films and television to promote their products. A growing stream of product placement research has conducted surveys of consumer and practitioner views on the practice and experiments to gauge product placement's impact on brand awareness, attitudes, and purchase intent. However, there is no evidence of whether firms’ investments in film product placements are worthwhile. The event study of 126 product placements in successful films during 2002 reveals a mean cumulativ
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Turner, Christopher R. "Product Placement of Medical Products." Journal of Promotion Management 10, no. 1-2 (2004): 159–70. http://dx.doi.org/10.1300/j057v10n01_11.

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Natharius, David, and Mary-Lou Galician. "When Product Placement Is NOT Product Placement." Journal of Promotion Management 10, no. 1-2 (2004): 213–18. http://dx.doi.org/10.1300/j057v10n01_15.

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Buckser, Andrew and Susan. "Product Placement." Anthropology News 46, no. 4 (2005): 60. http://dx.doi.org/10.1525/an.2005.46.4.60.

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Yeston, J. "Product Placement." Science 334, no. 6056 (2011): 571. http://dx.doi.org/10.1126/science.334.6056.571-c.

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Alexander, Christian. "Alexandra Puff: Product Placement Stephan Leitgeb: Product-Placement." Zeitschrift für geistiges Eigentum 2, no. 4 (2010): 492. http://dx.doi.org/10.1628/186723710794481345.

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Anggraini, Ine, Jan Jan Eka Sulistiana, and Monique Dzulfairda. "TRENDS OF PLACING PRODUCT ADVERTISEMENTS ON ENTERTAINMENT AND INFORMATION SHOWING ON NATIONAL BROADCASTING TELEVISION." Jurnal Komunikasi dan Bisnis 10, no. 1 (2022): 85–98. http://dx.doi.org/10.46806/jkb.v10i1.823.

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Television is the most effective place in the world of advertising. Many formats or forms are currently developing in television shows, creating a new phenomenon about the number of advertisements that are made by advertisers in informative and entertainment television shows. The purpose of this study was to determine what kind of product advertisement placement advertisers tend to choose on entertainment programs on national broadcast television and what kind of product advertisement placements advertisers tend to choose on informative programs on national broadcast television. The method use
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Sugara, Restu Pramesti, and Rudy Tobing. "PENGARUH PRODUCT PLACEMENT DALAM DRAKOR LITTLE WOMEN DAN PRODUCT QUALITY TERHADAP PURCHASE INTENTION." Jurnal Riset Rumpun Ilmu Ekonomi 2, no. 2 (2023): 36–48. http://dx.doi.org/10.55606/jurrie.v2i2.1946.

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Product Placement adalah strategi pemasaran yang melibatkan penempatan produk dalam konten media. Ini adalah strategi populer bagi merek untuk menjangkau konsumen dan memengaruhi perilaku pembelian seperti purchase intention. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Product Placement dan Product Quality di Drakor Little Women terhadap Purchase Intention produk Kopiko Coffee Candy Blister Pack. Metode kuantitatif deskriptif digunakan dalam penelitian ini. Analisis regresi berganda digunakan untuk menganalisis data. Sampel terdiri dari 347 responden yang berdomisili di Jakarta
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Rössler, Patrick, and Julia Bacher. "Transcultural Effects of Product Placement in Movies." Zeitschrift für Medienpsychologie 14, no. 3 (2002): 98–108. http://dx.doi.org/10.1026//1617-6383.14.3.98.

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Abstract. Product placement represents an alternative strategy of advertisers to overcome restrictions of traditional commercial communication. The paper describes different types of placement and resumes the small body of research in the field, both serving as a starting point for empirical research. As a matter of fact, placements which have become part of top movies will be distributed in cinemas and on screens all over the world. A quasi-experimental study carried out in Germany and the USA was designed in order to detect awareness and attitude effects of the respective placements as well
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Wright, Bianca. "Beyond product placement." Communicare: Journal for Communication Studies in Africa 30, no. 1 (2022): 47–65. http://dx.doi.org/10.36615/jcsa.v30i1.1665.

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In South Africa, advergaming currently does not reach a mass audience because of the lownumber of Internet users and the high cost of Internet access. However, as a brand communicationtool, advergaming has the potential to be used as a viral marketing tactic. The article analysesthe potential of the mobile environment as a catalyst for enabling the use of advergaming as aviral marketing tool in South Africa and proposes a theoretical model derived from an analysis ofexisting literature and observation, for operationalising mobile advergaming.
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Dissertations / Theses on the topic "Product placement"

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Carcuro, Maturana Katrina, and Navarro Diego Labra. "Product placement." Tesis, Universidad de Chile, 2004. http://www.repositorio.uchile.cl/handle/2250/114403.

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Seminario para optar al grado de Ingeniero Comercial<br>El product placement, “tie in”, inserción de productos o emplazamiento del producto es introducir productos publicitarios donde se pueda distinguir una marca generalmente conocida dentro de algún espacio publicitario que no sea una tanda comercial, es decir; pueden introducirse estas marcas (o productos) tanto en películas como en series de TV, programas estelares, videojuegos, en partidos de fútbol e incluso dentro de letras de canciones (donde se mencionan marcas de productos), con algún fin publicitario. Es de nuestro interés investig
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Koulová, Lucie. "Product placement v televizní tvorbě." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150380.

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The thesis "Product placement in TV production" focuses on a specific type of marketing communication named product placement, particularly in the Czech TV broadcasting. The main aim of this thesis is to explore product placement and its particularities in TV production, with the focus on the Czech television broadcasting. Furthermore the next goals are to describe the whole proces of product placement realisation and to find out whether people know or do not know what a term product placement is and its legal background in the Czech Republic and how they perceive product placement in the Czec
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Wang, Ping. "Product placement as public relations examining the role of product placement and practitioners' perceived effectiveness of product placement in social media /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0024645.

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Antonova, Antonina. "Product placement a jeho právní aspekty." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4267.

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The diploma thesis deals with the issue of product placement and its legal aspects in the Czech republic. It analyses all the legal regulations, which strike upon product placement. The thesis also contains real law cases and two examples of contracts in this field. The author presents her own proposals and recommendations of how should product placement be regulated.
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Abrahamsson, Jens, and Niclas Lindblom. "Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19051.

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Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. It has been shown that people tend to dislike traditional advertisement such as commercial brakes in TV and tries to avoid it by switching channel. Since product placement is a type of advertisement that is embedded in a movie or TV-show and cannot be zapped away without missing the story of the movie or TV-show, it is a good opportuni
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Pulliam, Maria Flavia T. "Product Placement Decisions On-Set." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/communication_theses/93.

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This thesis is an ethnographic study of the product placement decisions made on-set during the production of a feature film. A concise historical review of the use of products in film and television is followed by an overview of the current research literature. The literature overview reveals a need for specific additional research. The research question which directed the present study intends to add to the existing literature: product placement is part of a creative decision-making process that happens throughout production on-set with filmmakers using products to help tell their story. The
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Kobosilová, Irena. "Product Placement v českém filmu." Master's thesis, Akademie múzických umění v Praze. Filmová a televizní fakulta AMU. Knihovna, 2009. http://www.nusl.cz/ntk/nusl-79166.

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This thesis brings a look at the main issues of Product Placement in the field of Czech filmmaking. Further it presents general guidance for its use, application and inspiration. The thesis is divided into three parts. The first gives us basic orientation in the field of Product Placement. The second is the case of study; its purpose is to reveal the attitude of key subjects joining the implementation process of Product Placement in Czech filmmaking environment, the key subjects are the producer and the representative of the product brand; this is followed by the analysis of achieved data. The
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Ілляшенко, Наталія Сергіївна, Наталия Сергеевна Ильяшенко, Nataliia Serhiivna Illiashenko та Ю. А. Доля. "Product Placement як інструмент маркетингу". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/14716.

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Havlíčková, Lenka. "Product Placement ve vybraném díle." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-195485.

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This thesis is focused on both product placement problems on a general theoretical level and their usage in a specific movie called Probudím se včera (I wake up yesterday). In the theoretical part of the essay the relevant notions involving marketing and media areas are defined, the practical part includes both the analysis of specific integration types of various brands in the film and the evaluation of information picked up by a questionnaire form which has searched for a respondents attitude to the product placement dilemma in a general way and also from the point of view of the chosen movi
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Pedrotti, Eugenia <1988&gt. "Il product placement nel cinema." Master's Degree Thesis, Università Ca' Foscari Venezia, 2013. http://hdl.handle.net/10579/3598.

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Books on the topic "Product placement"

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Koberger, Vera. Product Placement Sponsoring Merchandising. Lit Verlag, 1990.

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Rathmann, Peggy. Medienbezogene Effekte von Product Placement. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06848-6.

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Masoero, Francesca. Product placement, teenpic e adolescenti 2.0. Kaplan, 2012.

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Wegener, Katrin M. Die Markenprofilierungswirkung von Product Placement in Computerspielen. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-27442-9.

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Bente, Klaus. Product Placement: Entscheidungsrelevante Aspekte in der Werbepolitik. Deutscher Universitäts-Verlag, 1990.

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Zaiss, Volker. Das Zusammenspiel von Product Placement und Co-Promotion. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33578-6.

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Mallick, Rani. Product-Placement in den Massenmedien: Rechtstatsachen und Rechtsgrundlagen. Nomos, 2009.

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Kanchan, Prateek. In-film advertising: Brand positioning strategy. ICFAI University Press, 2006.

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Niederberger, Angelika. Die Popularisierung der Werbung: Product Placement im französischen und deutschen Fernsehgespräch. [s.n.], 1998.

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Lehu, Jean-Marc. La publicité est dans le film: Placement des produits et stratégie de marque au cinéma, dans les chansons, dans les jeux vidéo. Editions d'organisation, 2006.

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Book chapters on the topic "Product placement"

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Berndt, Ralph. "Product Placement." In Handbuch Marketing-Kommunikation. Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-82539-1_34.

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Dawid, Herbert, Karl Doerner, Richard F. Hartl, et al. "Product Placement." In Quantitative Models of Learning Organizations. Springer Vienna, 2002. http://dx.doi.org/10.1007/978-3-7091-6158-6_4.

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Hermanns, Arnold, and Fritjof Lemân. "Product Placement." In Handbuch Kommunikation. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8078-6_9.

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Zaiss, Volker. "Product Placement." In Das Zusammenspiel von Product Placement und Co-Promotion. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-33578-6_2.

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Beyda, Katherine. "Product Placement." In The Creative Producing Handbook. Routledge, 2025. https://doi.org/10.4324/9781003516569-19.

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Esmaeilpour, Fariba, and Mitra Shabani Nashtaee. "Food product placement." In Food Advertising and Childhood Obesity. Routledge, 2020. http://dx.doi.org/10.4324/9780429344435-6.

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Rathmann, Peggy. "Product Placement als Kommunikationsinstrument." In Medienbezogene Effekte von Product Placement. Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06848-6_2.

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Bacher, Julia, and Patrick Rössler. "Product Placement in Spielfilmen." In Fernsehwerbung — quo vadis? VS Verlag für Sozialwissenschaften, 2004. http://dx.doi.org/10.1007/978-3-322-80382-5_12.

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Kohl, Helmut. "Product Placement und Sponsoring." In Fernsehfinanzierung. VS Verlag für Sozialwissenschaften, 1998. http://dx.doi.org/10.1007/978-3-322-90299-3_7.

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Crowell, Thomas A. "Product Placement and Sponsorship." In The Pocket Lawyer for Filmmakers, 3rd ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003228479-17.

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Conference papers on the topic "Product placement"

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Brown, Michael D. "Marketing in the 21st Century: Revisiting The 4 P’s." In SSPC 2001. SSPC, 2001. https://doi.org/10.5006/s2001-00004.

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Abstract Marketing is an important business function and a key to the success of every company. As the 21st century emerges, technology will allow us to market in more efficient ways, but the classic elements of product, price, placement and promotion still hold true. Carefully applied, technology will improve the efficiency of, but not the basic nature of, marketing.
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Lehmann, Marc, Tudor Ionescu, Paul Stead, Rod Farrell, Stephen Szymczak, and Alistair Strachan. "Production Chemical Parameters for Subsea Application." In CORROSION 2013. NACE International, 2013. https://doi.org/10.5006/c2013-02847.

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Abstract The reliance on production chemicals, such as scale and corrosion inhibitors, to provide protection for subsea systems from flow assurance and integrity management issues has led to more stringent product quality requirements as the applications have become deeper, further away (tiebacks), and more demanding with respect to product performance, stability, deliverability, and compatibility with the materials of construction. The qualification of chemicals for squeeze application in subsea wells differs from that for continuous subsea application. However, in the context of systems assu
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Lewis, Brad, Eric C. Coyle, and Steve F. Biagiotti. "Minimizing HCA Impact Potentials through Strategic Pipeline Design." In CORROSION 2003. NACE International, 2003. https://doi.org/10.5006/c2003-03166.

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Abstract Introduction of the new Hazardous Liquid Pipeline Integrity Management Program compliance regulations in December 2000 includes the requirement to identify High Consequence Areas (HCA). These new compliance regulations have incited new maintenance challenges for pipeline operators. HCA identification tools, developed to determine potential release volumes and impact locations can now be utilized to minimize the HCA exposure potential as new pipelines are proposed and their routes planned. Simple planimetric information regarding proposed pipeline routes is translated into a spatial, o
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Zeanon, William H. "Fabrication of a Dual Laminate Vessel from Beginning to End." In CORROSION 1998. NACE International, 1998. https://doi.org/10.5006/c1998-98467.

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Abstract Many end users and specifiers are knowledgeable of the basic construction of dual laminate vessels but not all are knowledgeable of the sequential steps necessary to fabricate dual laminate vessels. Fabrication is the art and science of making a joint in any material. Dual laminate fabrication requires joints to be made in two different materials for one end product. By understanding the fabrication sequence, better decisions can be made in the placement of orders, quality control, inspections, and deliveries of dual laminate vessels.
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Ip, Barry. "Product placement in interactive games." In the International Conference. ACM Press, 2009. http://dx.doi.org/10.1145/1690388.1690404.

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Nozdrenko, Elena. "FEATURES OF RUSSIAN PRODUCT PLACEMENT." In 4th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS Proceedings. STEF92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/41/s16.023.

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Todua, Nugzar, and Giorgi Robakidze. "Georgian Consumers’ Attitude towards Product Placement." In V National Scientific Conference. Grigol Robakidze University, 2023. http://dx.doi.org/10.55896/978-9941-8-5764-5/2023-268-278.

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The article explores the role of product (brand) placement in modern business. The primary factors analyzed in the study include the acceptance of product placement, brand awareness, attitudes toward brand, and purchase intention. By conducting marketing research, the study identifies the opinions of respondents concerning traditional advertising and product placement. Through regression analysis, the study determines statistically significant values that demonstrate the connection between the acceptance of placed brands and brand awareness, as well as the impact of these variables on brand at
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Liang, Wei, Luhui Wang, Xinzhe Yu, et al. "Optimizing Product Placement for Virtual Stores." In 2023 IEEE Conference Virtual Reality and 3D User Interfaces (VR). IEEE, 2023. http://dx.doi.org/10.1109/vr55154.2023.00049.

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Ito, Yusuke, and Shohei Kato. "Dynamic product placement method in order picking using correlation between products." In 2016 IEEE 5th Global Conference on Consumer Electronics. IEEE, 2016. http://dx.doi.org/10.1109/gcce.2016.7800361.

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Yang, Lin, and Chengyue Yin. "Influence of Product Plot Connection of Product Placement on Purchase Intention." In 2018 2nd International Conference on Education Science and Economic Management (ICESEM 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/icesem-18.2018.24.

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Reports on the topic "Product placement"

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Rushing, John F., and Anthony J. Falls. Long-Term Performance Evaluation of Asphalt Surface Treatments: Product Placement. Defense Technical Information Center, 2010. http://dx.doi.org/10.21236/ada529159.

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Simancas González, E., and B. Novella Serrano. Del product placement al brand placement: el caso de DC Comics en la sitcom The Big Bang Theory. Revista Latina de Comunicación Social, 2016. http://dx.doi.org/10.4185/cil2016-063.

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Brydie, Dr James, Dr Alireza Jafari, and Stephanie Trottier. PR-487-143727-R01 Modelling and Simulation of Subsurface Fluid Migration from Small Pipeline Leaks. Pipeline Research Council International, Inc. (PRCI), 2017. http://dx.doi.org/10.55274/r0011025.

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The dispersion and migration behavior of hydrocarbon products leaking at low rates (i.e. 1bbl/day and 10 bbl/day) from a pipeline have been studied using a combination of experimental leakage tests and numerical simulations. The focus of this study was to determine the influence of subsurface engineered boundaries associated with the trench walls, and the presence of a water table, upon the leakage behavior of a range of hydrocarbon products. The project numerically modelled three products including diesel, diluted bitumen (dilbit) and gasoline; which were chosen to span a range of fluid types
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Carey, Ashley, Madeleine Roberson, Isaac Howard, and Jameson Shannon. Toward a method to predict thermo-mechanical properties of high-strength concrete placements. Engineer Research and Development Center (U.S.), 2025. https://doi.org/10.21079/11681/49660.

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In this article, the merits of a thermo-mechanical framework to estimate properties of high-strength concrete are evaluated for potential standardization as a test method. Previous work conducted by the authors was summarized to show the individual advancements toward development of a laboratory testing framework. Most notably, laboratory-based curing protocols have been shown to produce temperature profiles that were similar to mass placements and achieving peak temperatures that were within 2°C of peak temperatures recorded in a mass high-strength concrete placement. Additionally, current te
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Salavisa, Isabel, Mark Soares, and Sofia Bizarro. A Critical Assessment of Organic Agriculture in Portugal: A reflection on the agro-food system transition. DINÂMIA'CET-Iscte, 2021. http://dx.doi.org/10.15847/dinamiacet-iul.wp.2021.05.

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Over the last few decades, the organic agriculture sector has experienced sustained growth. Globally, as well as in the European Union and Portugal, organic production accounts for just under 10% of total Utilised Agricultural Area (UAA) (FiBL, 2019; Eurostat, 2019; DGADR, 2019; INE, 2019; GPP, 2019). This growth has been seen in terms of production, number of producers, amount of retail sales, imports and exports. This article attempts to build on the multi-level perspective (MLP) of the socio-technical (ST) transitions theory by employing a whole systems analysis (Geels, 2018) of organic agr
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Y.P. Chugh, D. Biswas, and D. Deb. UNDERGROUNG PLACEMENT OF COAL PROCESSING WASTE AND COAL COMBUSTION BY-PRODUCTS BASED PASTE BACKFILL FOR ENHANCED MINING ECONOMICS. Office of Scientific and Technical Information (OSTI), 2002. http://dx.doi.org/10.2172/822018.

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Perkey, David, and Danielle Tarpley. Using geophysical and erosion properties to identify potential beneficial use applications for Atlantic Intracoastal Waterway sediments. Engineer Research and Development Center (U.S.), 2022. http://dx.doi.org/10.21079/11681/44825.

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In an effort to identify alternative and beneficial use placement strategies for dredged sediments from the Atlantic Intracoastal Waterway (AIWW), the US Army Corps of Engineers, Savannah District (SAS), and the US Army Engineer Research and Development Center (ERDC) performed a series of physical property tests of 34 core borings from the SAS AIWW. Physical property testing found that 14 of the borings were non-cohesive sandy materials that may be suitable for potential beach renourishment or berm construction. The remaining 20 borings had mud contents sufficient enough to result in cohesive
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Perkey, David W., Danielle R. N. Tarpley, and Renée M. Styles. Using Geophysical and Erosion Properties to Identify Potential Beneficial Use Applications for Atlantic Intracoastal Waterway Sediments. U.S. Army Engineer Research and Development Center, 2022. http://dx.doi.org/10.21079/11681/44906.

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In an effort to identify alternative and beneficial use placement strategies for dredged sediments from the Atlantic Intracoastal Waterway (AIWW), the US Army Corps of Engineers, Savannah District (SAS), and the US Army Engineer Research and Development Center (ERDC) performed a series of physical property tests of 34 core borings from the SAS AIWW. Physical property testing found that 14 of the borings were non-cohesive sandy materials that may be suitable for potential beach renourishment or berm construction. The remaining 20 borings had mud contents sufficient enough to result in cohesive
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Ratmanski, Kiril, and Sergey Vecherin. Resilience in distributed sensor networks. Engineer Research and Development Center (U.S.), 2022. http://dx.doi.org/10.21079/11681/45680.

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With the advent of cheap and available sensors, there is a need for intelligent sensor selection and placement for various purposes. While previous research was focused on the most efficient sensor networks, we present a new mathematical framework for efficient and resilient sensor network installation. Specifically, in this work we formulate and solve a sensor selection and placement problem when network resilience is also a factor in the optimization problem. Our approach is based on the binary linear programming problem. The generic formulation is probabilistic and applicable to any sensor
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Ander, Kjell. An abdominal stridulation organ in Cyphoderris (Prophalangopsidae) and concerning the systematic classification of the Ensifera (Saltatoria). MacEwan University Library, 2021. http://dx.doi.org/10.31542/r.gm:2687.

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Ensiferan insects (crickets, katydids, grigs and allies) are well known for rubbing parts of their cuticle together to produce sound: a process called stridulation. In this article Swedish entomologist Kjell Ander describes a novel (at the time) stridulatory apparatus in the great grig, Cyphoderris monstrosa (Prophalangopsidae), a relict ensiferan found in the mountainous regions of western North America. Ander used preserved specimens to predict the sound-producing function of a pair of abdominal file-scraper apparatuses, although he was never able to directly test his proposed mechanism nor
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