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Dissertations / Theses on the topic 'Product recall'
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Anderson, Caitlin. "Recall and Recognition of Brand-Modified Product Placement in Movies." Diss., CLICK HERE for online access, 2006. http://contentdm.lib.byu.edu/ETD/image/etd1580.pdf.
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Abrahamsson, Jens, and Niclas Lindblom. "Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19051.
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Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. It has been shown that people tend to dislike traditional advertisement such as commercial brakes in TV and tries to avoid it by switching channel. Since product placement is a type of advertisement that is embedded in a movie or TV-show and cannot be zapped away without missing the story of the movie or TV-show, it is a good opportunity to reach out with a company’s message. Several studies have been done in the field of mapping the attitudes towards product placement but no research has been done with the Swedish audience in focus. Therefore the purpose of this thesis is: “…to investigate what attitudes the Swedish audience has towards product placements in Movies and TV-shows”, which will lead to a greater knowledge for Swedish marketing managers about the attitudes towards product placement in Sweden. This thesis is a quantitative study with a descriptive single cross-sectional design. The data was retrieved through a questionnaire online. The sample frame was generation Y which is people that are between the ages 18-35. The study showed that the general attitude towards product placement is positive for the Swedish audience. When it comes to the different dimensions of product placement; visual-only, audio-only and a combination audio-visual it is shown that the visual placements is seen as the most positive way to place a product in a movie or a TV-show. It could also be seen several similarities with previous studies that prominent placement has a lower attitude while a subtle placements has a more positive attitude.
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Georgieva, Fany. "The Effect of Stealth Advertising in Newscasts on Viewers' Recall." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4677.
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Product placement, also referred to as stealth advertising, raises important questions when it comes to television because a far larger audience views television than movies. Product placement in newscasts is even more controversial. Television news is expected to be free of persuasive attempts and provide citizens with basic information that is of public importance. Yet, product placement blurs the line between journalism and commercial promotion, thus destroying the integrity of the news.
Product placement in newscasts raises ethical questions about the effect it has on viewers, provided that they do not realize that they are presented with commercials, framed as news story. Yet, this paper argues that, since viewers focus on the actual news and do not elaborate consciously on the advertised product or brand, product placement in newscasts has little effect on their brand recall. To support this hypothesis the paper compares brand recall from product placement and commercials.
Results revealed that this hypothesis is partially true. Important discovery from this study is the fact that product placement directly affects news credibility.
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Ahmed, Zeeshan. "An investigation of firms' earnings management practices around product recalls." Diss., Mississippi State : Mississippi State University, 2005. http://sun.library.msstate.edu/ETD-db/ETD-browse/browse.
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Sedněvová, Šárka. "Efektivita product placementu v závislosti na známosti značky." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162693.
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Product placement as one of the modern tools of marketing communication has become very important. This is also the case of the Czech Republic, especially after recent legislative changes and related legalization of product placement. The thesis characterizes product placement, states its particular forms and methods of evaluating its effectiveness. The aim of the thesis is to determine the difference between product placement in a situation when in an audiovisual work is presented in the first case known brand, in the second case unknown brand and in the third case fictitious brand. This is examined by the executed experiment based on watching a video with three type situations and filling in a subsequent questionnaire survey. Analysis of the survey results reveals that product placement is the most effective when displaying known brand, using unknown brand is considerably less effective and that the effectiveness of fictitious brand is the lowest. On the basis of statistical hypothesis testing, it is confirmed that there is a statistically significant relation between brand knowledge and its effectiveness.
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Charlton, Kathryn Grace. "Beyond recall: exploring how players build brand knowledge through virtual in-game product experiences." Thesis, The University of Sydney, 2014. http://hdl.handle.net/2123/11566.
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The objective of this research was to identify the barriers to and enablers of in-game brand learning in order to create a theoretical understanding of how in-game brand learning can be optimised. This was achieved by exploring how different types and frequencies of in-game advertising affect a player’s brand learning and developing an understanding of how they experience the game as well as the advertising contained within it. Employing constructivist grounded theory, the study’s findings are based on deep, rich data gathered through interviews and observations of 20 participants who played a sports video game for approximately 2 hours and a content analysis of the in-game advertisements they encountered during gameplay. Drawing from Keller’s consumer based brand equity model, Csikszentmihalyi’s concept of flow, and Lang’s limited capacity model of mediated message processing, the study develops a holistic, contextualised understanding of the barriers to and enablers of brand learning in console/PC video games, revealing four key insights. First, increased ad exposure does not necessarily increase brand learning. Second, deeper learning occurs with unfamiliar brands. Third, a player’s experience of the game has the most significant effect on brand learning. Finally, players are more likely to filter out advertisements that are not related to their in-game objectives and goals. The findings of this research demonstrate the need to consider factors beyond placement type and frequency when investing in and measuring the effectiveness of in-game advertising and suggest how advertisers can optimise in-game advertising in order to enhance consumer brand learning beyond basic brand recall. They also provide policymakers with a better understanding of how players process in-game advertising and how the medium might be used in order to guide the development of policies in this relatively new area of advertising.
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Luo, Yiyun. "When Apology and Product Recall Is Not Enough: A Study of News Coverage of Mengniu Dairy Crisis Management Strategies In The 2008 Chinese Milk Scandal." Scholarly Repository, 2010. http://scholarlyrepository.miami.edu/oa_theses/71.
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Complex foodborne threats to public health and safe food supplies are increasing with each passing day, serving as a great challenge to food corporations today. This thesis, selecting the Mengniu Dairy milk scandal as the subject of the study, is aimed to examine how newspapers reported and evaluated Mengniu milk crisis and crisis management in the 2008 Chinese milk scandal and to provide suggestions to Mengniu Dairy's crisis management, as well as the Chinese food industry in general. It is a significant step towards exploring the crisis management strategy of a food company in a non-Western setting under a circumstance in which crisis responsibility is ambiguous. To accomplish this, a content analysis of 253 articles ranged from September 11, 2008, to September 10, 2009, on 10 Chinese newspapers' Web sites was conducted. The results of the coding supported an argument that apology and product recall were not good enough for the milk crisis and identified the significant role of the Chinese government in food crisis management. Two suggestions are offered by the study. First, building a good external relationship and cooperating with the local government. Second, being proactive and addressing public safety during the pre-crisis stage. Further, recommendations for further study are enclosed.
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Niven, Catherine. "Evaluating Australian and US consumer product safety regulatory responses to hazardous children's products." Thesis, Queensland University of Technology, 2020. https://eprints.qut.edu.au/203461/2/Catherine_Niven_Thesis.pdf.
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While there is evidence that unsafe children's products enter the Australian market, no research currently examines product safety regulatory responses to identify their frequency, type and nature. This study built, and then analysed, an extensive knowledge base of Australian and US product safety regulatory responses over the period 2011-17 to provide a more comprehensive understanding of hazardous children's products. This cross-disciplinary research then applied a public health approach to this unique empirical evidence to identify the need for further child product safety research and regulatory reform in Australia.
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Lindberg, Emma, and Therese Sohlin. "Food recalls in the Food Supply Chain : A qualitative study of different product flows in a retail context." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185262.
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The issue of food scandals originating from unsafe food has in recent years caught the attention of the public. Consequently, the number of food recalls has increased, and food retailers and food producers are getting questioned regarding their ability to provide consumers with safe food products. Thus, because the primary responsibility to deal with this problem is the food business operators who have real control over the products within the Food Supply Chain (FSC). Even though food safety has received more interest from academic researchers and practitioners in the latter years, we could identify that previous literature still lacks research on food recalls. In addition, prior research interprets food recalls as generalizable within the FSC and does not have its various product flows in mind. In order to fill the research gap, this study seeks to gain a deeper understanding of food recalls in the context of the different product flows within the FSC from a retailer perspective. Therefore, the purpose of this study was to investigate how the occurrence and the consequences of food recall differ across various product flows within the FSC by focusing on four elements. The elements include the challenges within the FSC to ensure food quality, the reasons behind food recall, the types of food recall, and the consequences they infer. The current study had finally answered the following research question: “How do the occurrence and the consequences of food recalls differ across various product flows within the FSC?” In order to answer the research question and address the purpose of the thesis, a qualitative study was conducted by focusing on Swedish food retailers and conducting interviews with responsible Purchasers within each of the product flows, and additionally, Quality Assurance Managers. The sample of the semi-structured interviews was selected based on the position and experience of food recalls within the retailers. This to assure that the interviewees possessed sufficient insights regarding the studied field to fulfill the purpose of the study and answer its research question. From the gathered data, several themes were derived through the thematic analysis, and the analysis and discussion regarding the elements led us to a conclusion. The result confirmed that the various product flows, and in some cases, even specific products within the flows, need to be taken into consideration when the occurrence and the consequences of food recalls are addressed within the FSC. This is because the different product flows include different products with different characteristics making them more or less complex to handle along the chain and when carrying out food recalls. Even though previous theories assume a general approach, the findings still confirmed the theories regarding the challenges within the FSC to ensure food quality, the reasons behind recalls, the types of recalls, and the consequences the recalls can infer. However, the main differences found between our study and prior research regarding the FSC were that supply chain-related reasons are more commonly related to food reclaims and that environmental consequences are considered an additional consequence of food recalls.
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Kübler, Raoul [Verfasser]. "Essays on Corporate Communication : Empirical Applications to Product Recall Communication and Advertising Creativity / Raoul Kübler." Kiel : Universitätsbibliothek Kiel, 2012. http://d-nb.info/1023040778/34.
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Diallo, Thierno M. L. "Approche de diagnostic des défauts d’un produit par intégration des données de traçabilité unitaire produit/process et des connaissances expertes." Thesis, Lyon 1, 2015. http://www.theses.fr/2015LYO10345.
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Ces travaux de thèse, menés dans le cadre du projet FUI Traçaverre, visent à optimiser le rappel pour un processus qui n'est pas de type batch avec une traçabilité unitaire des articles produits. L'objectif étant de minimiser le nombre d'articles rappelés tout en s'assurant que tous les articles avec défaut sont rappelés. Pour cela, nous avons proposé un processus de rappel efficient qui intègre, d'une part, les possibilités offertes par la traçabilité unitaire et, d'autre part, utilise une fonction de diagnostic devenue indispensable avant le rappel effectif des produits. Dans le cas des systèmes industriels complexes pour lesquels l'expertise humaine est insuffisante et dont nous n'avons pas de modèle physique, la traçabilité unitaire offre une possibilité pour mieux comprendre et analyser le procédé de fabrication par une reconstitution de la vie du produit à travers les données de traçabilité. Le couplage des données de traçabilité unitaire produit/process représente une source potentielle de connaissance à mettre en oeuvre et à exploiter. Ces travaux de thèse proposent un modèle de données pour le couplage de ces données. Ce modèle de données est basé sur deux standards, l'un dédié à la production et l'autre portant sur la traçabilité. Après l'identification et l'intégration des données nécessaires, nous avons développé une fonction de diagnostic à base de données. La construction de cette fonction diagnostic a été réalisée par apprentissage et comprend l'intégration des connaissances sur le système pour réduire la complexité de l'algorithme d'apprentissage. Dans le processus de rappel proposé, lorsque l'équipement à l'origine du défaut nécessitant le rappel est identifié, l'état de santé de cet équipement au voisinage de l'instant de fabrication du produit contrôlé défectueux est évalué afin d'identifier les autres produits susceptibles de présenter le même défaut. L'approche globale proposée est appliquée à deux études de cas. La première étude a concerné l'industrie verrière. Le second cas d'application a porté sur le process benchmark Tennessee Eastman<br>This thesis, which is part of the Traçaverre Project, aims to optimize the recall when the production process is not batch type with a unit traceability of produced items. The objective is to minimize the number of recalled items while ensuring that all items with defect are recalled. We propose an efficient recall procedure that incorporates possibilities offered by the unitary traceability and uses a diagnostic function. For complex industrial systems for which human expertise is not sufficient and for which we do not have a physical model, the unitary traceability provides opportunities to better understand and analyse the manufacturing process by a re-enactment of the life of the product through the traceability data. The integration of product and process unitary traceability data represents a potential source of knowledge to be implemented and operate. This thesis propose a data model for the coupling of these data. This data model is based on two standards, one dedicated to the production and the other dealing with the traceability. We developed a diagnostic function based on data after having identified and integrated the necessary data. The construction of this diagnosis function was performed by a learning approach and comprises the integration of knowledge on the system to reduce the complexity of the learning algorithm. In the proposed recall procedure, when the equipment causing the fault is identified, the health status of this equipment in the neighbourhood of the manufacturing time of the defective product is evaluated in order to identify other products likely to present the same defect. The global proposed approach was applied to two case studies. The first study focuses on the glass industry. The second case of application deals with the benchmark Tennessee Eastman process
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Hsu, Liwu. "The role of social media and brand equity during a product recall crisis: a shareholder value perspective." Thesis, Boston University, 2012. https://hdl.handle.net/2144/12424.
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Thesis (Ph.D.)--Boston University
PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you.<br>Product recalls: companies fear them, customers hate them, and investors pay close attention to them. The goals of this dissertation are to examine whether and to what extent social media can hurt or help a company's shareholder value in the event of a product recall crisis and to provide insights into the role of brand equity as a potential moderator of the firm value impact. This study identifies and operationalizes four metrics of online WOM that may moderate the negative product recall effects: volume, valence, spread rate, and breadth. In addition, this study explores whether a company's engagement in online chatter potentially mitigates the negative effects of the social media. Finally, this study assesses whether social media effects are homogeneous across brands. Research to date has not yet considered whether the effects of social media are different for big versus small brands when assessing the negative impact of crisis events on firm value. The author utilizes an event study methodology from a sample of 186 product recall announcements reported in USASearch's product recall data. Online WOM data is collected from a social media company and firm value data is obtained from CRSP, COMPUSTAT, and 1/B/E/S. The findings suggest that product recalls result in significantly negative abnormal returns for firms. Furthermore, negative online WOM exacerbates the negative effects of product recall crises on firm value. The faster spread of online WOM also negatively affects firm value during product recalls. More importantly, such negative effects of the valence of online WOM on firm value are lower for big brands than small brands, indicating an insurance-like protection of shareholder value from big brands. In contrast, small brands benefit from the larger volume of online WOM, possibly due to overall brand awareness building. This dissertation contributes by highlighting the threats and opportunities presented by the new social media environment and the role of brand during a product recall crisis. This study provides practical implications for crisis management as well as theoretical insights for scholars in the field of product recall management and marketing communications.
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Amirdjanian, Kevin. "Accounting for Product Recalls: How to Promote Strong Corporate Governance and Business Ethics." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/792.
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The purpose of this paper is two-fold. The first goal is to qualitatively explore what ethics is and how companies can create a lasting culture of ethics. I explore the meanings of ethics, corporate ethics, and the responsibilities that companies have to shareholders and the public. The second goal is to demonstrate how a culture of ethics can help to prevent product recalls by creating a control environment that catches potentially dangerous products before they leave the facility. This is achieved through an analysis of three case studies: 1) Johnson & Johnson’s response to the Chicago Tylenol Murders of 1982, 2) Peanut Corporation of America’s response to its peanut butter recalls in 2009, and 3) Toyota Motor Corp’s response to the recalls of 2009-2011. The paper concludes by discussing trends in product safety over the last forty years and explaining why business ethics are an economic imperative, not just in preventing product recalls but also in protecting consumers.
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Hertzberg, Jennifer, and Louise Rask. "The Impact of Language Barriers on Product Placement : A Qualitative Study Investigating Swedish Consumers’ Brand Recall and Brand Attitude Using Netflix Original Series." Thesis, Jönköping University, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52782.
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Product placement has long been a popular advertising tool that is still heavily used in today’s market. Therefore, this thesis adds a new construct to the field of product placement, namely language barriers, to see if that can have an impact on consumers’ ability to perceive product placement, in terms of brand recall. Moreover, this study also explores alternative constructs, such as brand attitude, to examine if they have an influence on consumers’ ability to recall brands when viewing SVoD entertainment content containing product placement. Furthermore, the Tripartite Typology of Product Placement conducted by Russell (1998) was applied as the main theory throughout this thesis as a foundation of the product placement-concepts. Additionally, the aforementioned research topics were explored via 14 semi-structured interviews with Swedish consumers, where all participants were within the age group that are the largest consumers of SVoD content. After the data was collected and analyzed, the results yielded that language barriers have a negative impact on brand recall, in terms of verbal placement, and no impact in terms of visual placements. Moreover, some other factorsthat also impacted the participants’ ability to recall the placed products included brand attitude, personal interests and perception of brands.
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Fei, Qiang. "Customer sentiment and firm performance." Diss., University of Iowa, 2011. https://ir.uiowa.edu/etd/1220.
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The paper consists of two essays, both associating customer sentiment with firm performance. The first essay investigates the power of User-Generated Content (UGC) in explaining firm product and financial market performances. The second essay examines how brand equity can moderate a product recall's impact on the announcing firm and its competitors in the financial market. In the first essay, we utilize a high involvement durable product category (i.e. automobiles) as our sampling framework, and our findings confirm UGC's predictive power and help resolve existing ambiguities in existing UGC research. We use a market share attraction model to investigate how UGC contribute to firms' success in the product market. We also investigate the impact that UGC communications exert on the firm's financial performance, by inspecting its influence on firm idiosyncratic stock returns, Overall, We find that UGC communications have a direct effect on firms' success in the financial market. Furthermore, we find that for both the product and financial markets, long term owner reviews influence market responses more decisively than new owners' reviews. For the second essay, we examine the role of customer-based brand equity in moderating the impact of a product recalls on the firms' short-term abnormal stock returns. We construct a sample of all (non-automobile) product recalls announced between January 2001 and December 2006 by three Government agencies, Dow Jones Newswire, and The Wall Street Journal and match these product recall events with firm-level customer-based brand equity measures from the EquiTrend© database. Supporting previous studies we find that product recalls result in sizeable short-term negative abnormal stock returns for the announcing firms. More importantly the results suggest that strong brand equity attenuates the negative impact of these recalls for these firms, while potentially benefiting their competitors. By decomposing the brand equity into brand familiarity and brand quality, the study finds that brand quality is alleviating the focal firms from negative impact of a product recall, while brand familiarity is the driving force behind the benefits of a strong brand for competitors. Overall, these two studies advance marketing knowledge and our understanding of how market intelligence impacts the firm's performance, both on the product and financial marketplaces.
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Coker, Kesha Kenlene. "Social Contextual Influences on Consumer Behavior: The Impact of Group Composition and Coviewing Context on Recall of and Attitude toward Placed Brands." OpenSIUC, 2010. https://opensiuc.lib.siu.edu/dissertations/246.
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Though research has shown that social context influences behavior, research on product placement is yet to incorporate such effects. This is a very significant research gap since product placements are often consumed as part of a shared viewing experience. To address this gap, this dissertation examines social contextual influences on consumer behavior associated with the coviewing of product placements. Two aspects of social context were examined in a 2 (group composition: friends versus strangers) x 2 (coviewing context: interactive versus passive) experimental design. Data were collected during a laboratory experiment in which participants in dyads first viewed a 22-minute Seinfeld sitcom episode and then completed an online survey, designed to collect data on the variables in this study. Since the data were hierarchical in nature, i.e., individuals nested in groups, multilevel modeling was used to analyze the data. Results showed that friends recalled significantly more placed brands than did strangers. Friends also held significantly stronger, more positive attitudes toward the audiovisual, very prominently placed brand, Gore-Tex. However, there was no significant difference between interactive and passive coviewers on recall of and attitudes toward placed brands. Results suggest that the impact of individual-level variables on brand recall and on attitude toward placed brands did not significantly depend on social context. The exceptions were for the effects of: (1) brand familiarity on attitude toward Gore-Tex, which was stronger for strangers than friends, and (2) parasocial attachment on attitude toward the visual only, very subtly placed brand, Coca-Cola, which was stronger for interactive than passive coviewers. The results hold implications for marketing theory, methodology, and practice. Results suggest that to the extent marketers can create, encourage, and maintain social contexts that favor friendship effects, they stand to benefit with desired outcomes. Results also suggest that interaction during coviewing may not cause a significant enhancement in or decrement to recall of and attitude toward placed brands. This study is the stepping stone for research on social contextual influences in product placement research. There is still much to be done on research in this area, particularly since social contextual influences are expected to play a major role in the future of marketing.
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Erevelles, Sunil. "The accessibility of brand affect." The Ohio State University, 1992. http://rave.ohiolink.edu/etdc/view?acc_num=osu1272294352.
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Roque, Tiago Filipe de Oliveira. "Environment effects on recall and recognition of brands in in-game advertising: a FIFA 15 Study : a FIFA 15 Study." Master's thesis, Universidade de Aveiro, 2016. http://hdl.handle.net/10773/18377.
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Mestrado em Comunicação e Multimédia<br>Estudos mostraram a eficácia geral do Product Placement e como a
publicidade in-game evoluiu e como ela se compara à de outros mídias. Com a
evolução da tecnologia e de todas as novas formas de consumir a TV, é
importante que as marcas e os anunciantes explorem novas formas de atingir
o seu público-alvo. Enquanto os videogames existem como uma mídia por
muitos anos, eles são capazes de comunicar publicidade com a mesma
qualidade de outras mídias devido ao aumento do poder de processamento. O
mercado dos videojogos é agora também muito mais atraente para marcas
como é uma outra maneira de atingir milhões de consumidores
Esta dissertação irá explicar o papel do ambiente na eficácia do Product
Placement em termos de recordação e reconhecimento em videojgos. Para
responder a esta pergunta, utilizando os princípios de recordação e
reconhecimento, bem como a memória implícita e explícita, foi elaborado um
estudo onde os participantes foram divididos em quatro grupos diferentes em
termos de ruído e distrações presentes na sala, bem como a quantidade de
Interações sociais entre eles. Os dados recolhidos foram comparados aos
resultados esperados e verificados pela prova empírica. Durante esta fase, foi
também feito um inquérito sobre a satisfação do jogador com a publicidade no
jogo sobre se as técnicas como publicidade em vídeo, Product Placement e
cartazes são bem recebidas pelos jogadores.
Verificou-se que um aumento de ruído e distrações diminui a eficiência da
publicidade no jogo e que as interações sociais têm um impacto muito negativo
sobre a recordação e reconhecimento de anúncios no jogo. Isso pode trazer
para os anunciantes uma visão importante sobre onde e quando incluir a sua
mensagem de publicidade dentro de um jogo, bem como a forma de
apresentar essas mensagens, porque a colocação de produtos em cartazes
tem uma aprovação muito maior pelos jogadores.<br>Studies have shown the effectiveness of product placement in general and how
in-game advertising has evolved and how it compares to other media. With the
evolution of technology and all the new ways to consume TV it’s important for
brands and advertisers to explore new ways to reach their target audience.
While video games exist as a media for many years, they are capable of
communicate advertising with the same quality of other media due to the
increase of computer power. Video games as a market is now also much more
appealing to brands as it’s another way to reach millions of consumers
This dissertation will explain the role of the room environment in the
effectiveness of product placement in terms of recall and recognition in
videogames. To answer this question, using the principles of recall and
recognition as well as implicit and explicit memory, a study was elaborated
where the participants were divided into four groups differing in terms of the
noise and distractions present in the room as well as the amount of social
interactions between them. The data collected was compared to the expected
results and verified by the empirical proof. During this phase it was also made
an inquiry on player’s satisfaction with in-game advertising on whether
techniques such as video advertising, product placement and billboards are
well received by players.
It was found that an increase of noise and distractions lowers the efficiency of
in-game advertising and that social interactions have a very negative impact on
the recall and recognition of in-game ads. This can bring to advertisers an
important insight on where and when to include their advertising message
inside a game, as well as how to present this messages because product
placement in billboards have a much higher approval by the players.
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MAGNO, Francesca (ORCID:0000-0002-5607-6309). "Gli effetti delle crisi di prodotto sulla relazione impresa-mercato: uno studio delle reazioni dei consumatori a diverse modalità di gestione dei product recall." Doctoral thesis, Università degli studi di Bergamo, 2010. http://hdl.handle.net/10446/516.
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Hellberg, Jens, and Lukas Olsson. "Hur reagerar investerare på nyheter omproduktåterkallelse inom bilindustrin? : En eventstudie på bilindustrins aktörer." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20835.
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I takt med att teknologin i nytillverkade bilar blir allt mer avancerad, ökar också antalet produktåterkallelserinom bilindustrin till följd av defekta komponenter. En produktåterkallelse ger upphov till enkostnadsökning för det berörda företaget och bör således ge en negativ effekt på aktiekursen, närmarknadsaktörer tar del av informationen. Det är inom bilindustrin vanligt att biltillverkande företagkontrakterar ut tillverkningen av fordonens komponenter. Den upptrappade outsourcingen frambringarfrågan om vilken part som ska ansvara för återkallelsens kostnader. Studien undersöker med hjälp aveventstudier och hypotesprövningar hur produktionsledets olika aktörer påverkas av information om enåterkallelse inom bilindustrin? Studien har valt ut 39 händelser när ett biltillverkande företag tvingas attåterkalla bilmodeller. Uppsatsens resultat visade att produktionsledets olika aktörer inte påverkas avinformation om en återkallelse, därmed gick det inte heller påvisa att komponenttillverkare drabbashårdare än biltillverkare av en återkallelse. Studiens resultat visade heller inget positivt samband mellanmarknadsreaktionen beroende på återkallelsens storlek, felorsak eller tidpunkten för tillkännagivandet.<br>As the technology in newly manufactured cars becomes more advanced, the number of product recallsin the automotive industry is also increasing due to defective components. A product recall gives rise toan increase in costs for the company concerned and should therefore have a negative effect on the shareprice when market participants consult the information. It is common in the automotive industry for carmanufacturing companies to outsource the production of vehicle components. The escalating outsourcingraises the question of which party should be responsible for the costs of the recall. The study examineswith the help of event studies and hypothesis tests how the different actors in the production stage areaffected by information about a recall in the automotive industry? The study has selected 39 events whena car manufacturing company is forced to recall car models. The results of the paper showed that thevarious operators of the production stage are not affected by information about a recall, so it was notpossible to demonstrate that component manufacturers are hit harder than car manufacturers by a recall.Furthermore, the results of the study did not show a positive relationship between the market reaction dueto the size of the recall, the cause of the withdrawal or the time of the announcement.
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Moodley, Kenny. "Creating Leadership Efficacy Through Digital Media in the Electricity Supply Industry." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4082.
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Business leaders lack transformational leadership strategies to promote the use of digital communication in the electricity supply industry. The purpose of this multiple case study was to explore transformational leadership strategies to promote the use of digital communication to mitigate electricity-related shutdowns and other electricity-related product recalls. The conceptual framework for this study aligns with general systems theory. The participants recruited in the study were business leaders, key account electricity consumers, and electricity consumers located in Johannesburg, South Africa. The rationale for the target population was their success in implementing transformational leadership strategies to promote the use of digital communication to mitigate the risk of electricity-related shutdowns. Data collection included semistructured interviews, direct observations with 14 participants, archival records/materials, and documents. Saldana's sequence of coding and data analysis technique using thematic coding and content analysis were used to determine specific themes and patterns derived from the 3 data sources. Based on methodological triangulation, 4 emergent themes evolved: business sustainability, digital media, electricity-related product recall crisis, and leadership efficacy that would assist leaders in growing a sustainable business in the electricity supply industry. The results of this study may contribute to positive social change by providing leaders with transformational leadership strategies for embracing digital media to ensure the industry's sustainability. This in turn would encourage improved economic activity, broad-based black economic empowerment, investments in health, education, environmental issues, and business opportunities for small businesses.
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Sweney, Jill Marie. "Combining Systems Methodologies to Reduce Allergen-Related Food Recalls." PDXScholar, 2015. https://pdxscholar.library.pdx.edu/open_access_etds/2373.
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The risk of poor food safety is a major focus for managers in the food manufacturing industry. Despite industry-led and regulatory efforts to improve the overall food safety of US packaged consumer foods, product recalls and market withdrawals are increasing. This is especially true for the most frequent cause for food recall: the undeclared allergen. With industry trends leaning toward adoption of third-party food safety management certifications, a popular food safety code from the Safe Quality Foods Institute is evaluated using Systems Analysis. Three changes to the food safety code are proposed to address three of the top causes for an allergen-related recall in the United States. In practice, the SQF code should make better use of control theory to reduce delays in production monitoring activities, should make better use of purposeful action in the implementation of a HACCP plan to ensure continuing validity of the plan, and SQFI needs to consider adding an organizational assessment for food safety culture.
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Wu, Yifan. "Varumärkesplacering i digitala spel : Inverkan av interaktiv belöning och bestraffning på spelarens inställning till och minnesbilder av varumärken." Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-9413.
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Varumärkesplacering i digitala spel i samband med belöning och bestraffning harundersökts i denna studie. Resultat från tidigare studier på varumärkesplacering i spelanvändes i utformningen av undersökningen. Tidigare undersökningar av belöningoch bestraffning och dess inverkan på minnet studerades också. Detta kan vara förstagången som varumärkesplacering i digitala spel undersöks i samband med interaktivbelöning och bestraffning.Två versioner av spelet Supertuxkart skapades för undersökningen; den ena medbelönings- och bestraffningsåterkoppling och den andra utan. Deltagare från Kina ochSverige medverkade i experimentet.Undersökningen visade att varumärken med belöning eller bestraffning har tydligaeffekter på deltagarnas memorering av varumärken. Detta verkar gälla oberoende avdeltagarnas kulturella bakgrund, genus eller erfarenhet av digitala spel. Resultatetvisade även att bestraffning inte nödvändigtvis leder till en negativ inställning hosdeltagarna i samband med varumärkesplacering. Vidare studier behövs för att bättreförstå inställningsförändring i detta sammanhang.
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Pass, Christopher Neil. "Recoil product analysis of low energy nuclear reactions." Thesis, University of Oxford, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.329995.
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Vizcarra, Castillo Raúl. "Autos, recalls e INDECOPI : comentarios a la luz de recientes fallos y precedentes de INDECOPI." IUS ET VERITAS, 2015. http://repositorio.pucp.edu.pe/index/handle/123456789/123631.
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En el presente artículo, el autor realiza un análisis del fenómeno económico llamado recall, así como también de las consecuencias jurídicas que surgen de este. Para cumplir con dicha tarea, se nos presenta la posición que se ha tomado en el Derecho Comparado, para después hacer un parangón con la forma en la que el recall ha sido tratado por INDECOPI en el Perú. Finalmente, el autor emprende una propuesta sobre cómo debería estar regulado el recall en nuestro ordenamiento. In this paper, the author analyzes the economic phenomenon known as “recall”, as well as the legal consequences that arise from it. To fulfill this task, the author first introduces the stance accepted in Comparative Law, and then compares it with the way in which the “recall” has been dealt with by INDECOPI in Peru. Finally, the author presents a proposal as to how the “recall” should be regulated in our legal system.
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Sanchez, Andrea da Silva Souza. "A evolução da regulamentação do recall previsto no Código de Defesa do Consumidor." Pontifícia Universidade Católica de São Paulo, 2015. https://tede2.pucsp.br/handle/handle/6762.
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Previous issue date: 2015-03-24<br>Brazilian society when following the increase of recall campaigns has associated the raising of such introduction in the market place of products and services as interpreted as a high level of danger and hazardousness to the health and well being safety of consumers. A better comprehension of such issue, has this work getting started as a brief rescue of Law history on health and safety towards the end consumer, inserted in social Law and its fundaments on Law in the country, through the identification of participant responsible for its ruling, monitoring and control measures on the Recall itself. We are focused in limiting the issue specially in understanding, acquiring a concept and its improvement on ruling recall campaigns towards Consumer Protection Code, focusing on the duty to inform suppliers of the articles 8th to 10 on Law nº. 8.078/90, which deals with protection towards health and consumer´s safety. Aiming to demonstrate how current public policies are towards it in this country, the improvement of such Policies will enable growth of campaigns, rule lists and action under the responsibility of the increment of the institute, always recognizing how it is done, specially under the comparing task of the government actions in Brazil and in other countries, by investing high technology in scientific research granting a higher protection possibility to consumers<br>A sociedade brasileira, ao acompanhar o aumento do número das campanhas de recall, por vezes o tem associado ao aumento da introdução no mercado de consumo de produtos e serviços como alto grau de nocividade e periculosidade à saúde e segurança dos consumidores. Para melhor compreensão da relevância da matéria, o trabalho se inicia com um breve resgate histórico do direito a saúde e segurança do consumidor, inseridos como direito social e fundamental no ordenamento jurídico do País, passando pela identificação dos atores responsáveis pela normatização, monitoramento e fiscalização do recall. Preocupamo-nos a delimitar o tema exclusivamente a entender, conceituar e analisar a evolução de sua regulamentação das campanhas de recall disciplinadas pelo Código de Defesa do Consumidor, dando ênfase ao dever de informar dos fornecedores disposto nos artigos 8º ao 10 da Lei nº. 8.078/90, que tratam da proteção à saúde e segurança dos consumidores. Com o intuito de demonstrar quão recentes são as políticas públicas de proteção à saúde e segurança do consumidor no País, cujo aprimoramento possibilitará um crescimento ainda maior dão quantidade de campanhas, foram listados regramentos e ações responsáveis pelo incremento do instituto sem, no entanto deixar de reconhecer o quanto há por ser feito, especialmente pela comparação da evolução das atuações governamentais do Brasil com a de outros países, que contam com investimento em alta tecnologia e pesquisa científica que garantem maior grau de proteção aos consumidores
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Layen-Layeni, More. "Strategies for Minimizing Defects in Offshore-Outsourced Products." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3698.
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Business leaders increasingly grapple with longer and more complex supply chain nodes wrought by the globalization of corporate manufacturing processes. The flow of outsourced materials is also more vulnerable to high-profile product-harm crises, sabotage, product defect, and recall problems. The purpose of this single case study was to explore manufacturing strategies used by business leaders of an original equipment manufacturer (OEM) in the United States to minimize the defects in offshore-outsourced products. The sample was 2 OEM business leaders who have successfully reduced the defects in offshore-manufactured products in their Michigan facility. The conceptual framework was agency theory. Data were collected from observational field notes, company records, and transcripts of open-ended interviews. Data were coded and analyzed to identify emergent themes, which included factors the OEM considered in selecting offshore suppliers, strategies for minimizing defects, validation of the effectiveness of these strategies, and the development of trust and working partnerships with offshore suppliers. Reducing defect risks from outsourced products may decrease catastrophic fatalities and financial repercussions for businesses, and simultaneously improve consumer safety and trust as implications for social change.
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Rowe, Zoe. "Influencing sustainable product choice through anticipated pride and guilt : the role of self-accountability and recalled emotions." Thesis, Cranfield University, 2017. http://dspace.lib.cranfield.ac.uk/handle/1826/11823.
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Consumption choices are significant in determining sustainability outcomes. Therefore, an area of particular interest for both scholars and practitioners is that of consumer behaviour and the challenge of encouraging sustainable consumption habits. Sustainable consumer behaviour is important, yet slow to change, with many individuals stating that they care about being sustainable, yet not demonstrating this in their actual behaviour choices. This research proposes two related new theoretical routes to sustainable product choice, namely through self-accountability and through recalled emotions. First, a systematic review of the extant literature was deemed necessary. A conceptual framework was developed that identified the antecedents to and moderators of sustainable behaviour change, informing a number of testable propositions and future research directions. Moreover, this synthesis uncovered the gaps in current knowledge that informed the research question and design of the empirical research that follows. Adapting aspects of self-standards and self-discrepancy theory, the second stage of this research explored the construct of self-accountability for influencing anticipated pride and guilt about sustainable purchase behaviours, and thereby influencing the behaviour itself. Two field surveys tested a number of structural models to measure the effect of self-accountability on purchase intentions, mediated by feelings of anticipated pride and guilt. The results found that consumers with higher levels of self-accountability are more likely to be influenced by anticipated feelings of pride towards the outcome of sustainable purchase behaviour. The third part of this research tested a manipulation of recalled pride and guilt across two experimental studies, to explore their effect on feelings of anticipated pride and guilt and hence on sustainable purchase intentions. The studies showed that the manipulation of recalled pride was more significant than that of recalled guilt, as compared with a neutral recall, in influencing purchase intentions. There was a significant mediation effect of both anticipated pride and guilt, with anticipated pride again showing higher significance. Overall, this research highlights the significant role of pride and guilt for encouraging sustainable purchase choices. Specifically, it highlights the superior role of pride and offers two complementary mechanisms for engendering feelings of anticipated pride and guilt. A manipulation is proposed whereby appraisal of pride and guilt can be a suitable mechanism to trigger sustainable purchase intentions, contributing to both theory and practice.
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Yang, Hongwei. "Lead us into temptation : a survey of college students' media use, materialism, beliefs, and attitudes toward advertising, status consumption tendencies, compulsive buying tendencies, brand recall, and purchase intent of luxury products /." Available to subscribers only, 2006. http://proquest.umi.com/pqdweb?did=1147196381&sid=14&Fmt=2&clientId=1509&RQT=309&VName=PQD.
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Bispo, Cristina de Souza. "Gerenciamento de res?duos s?lidos recicl?veis: estudo de caso das cooperativas do munic?pio de Natal/RN." Universidade Federal do Rio Grande do Norte, 2013. http://repositorio.ufrn.br:8080/jspui/handle/123456789/15067.
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Previous issue date: 2013-09-20<br>This dissertation conducted in the years 2011 and 2012, an analysis of cooperatives waste pickers in the city of Natal, Rio Grande do Norte, aiming to identify improvements to be implemented to assist the management of waste from the municipality as well as to improve the living conditions of the workers who perform the selective collection, the environmental perspective. This analysis was performed by means of an investigation of the reality in which they live cooperatives and their local representation, using also the law. The research is characterized as a case study of an applied nature, documentary, consultations with the institutions related to the issue of solid waste in the national and local levels; exploratory and descriptive, the main methodological tools technical visits and structured interviews. From these methods was possible to obtain data regarding the organization of cooperatives, environmental perception of the collector of recyclable materials, among other issues. For the analysis of data matrices were used to include comments and method GUT, from which it was possible to identify numerous difficulties faced by recycling cooperatives, and develop proposals for possible improvements in various aspects of their operation, such as infrastructure and production process , which can improve both the waste management and the quality of life of workers involved in the selective collection system city<br>A presente disserta??o realizou, nos anos de 2011 e 2012, uma an?lise das cooperativas de catadores de materiais recicl?veis da cidade de Natal, Rio Grande do Norte, tendo como objetivo identificar melhorias a serem implementadas para auxiliar o gerenciamento dos res?duos do munic?pio, bem como para a melhoria das condi??es de vida dos trabalhadores que realizam a coleta seletiva, na perspectiva socioambiental. Tal an?lise realizou-se por meio de uma investiga??o da realidade na qual vivem as cooperativas e de sua representatividade local, utilizando-se tamb?m da legisla??o vigente. A pesquisa caracteriza-se como um estudo de caso de natureza aplicada; documental, com consultas ?s institui??es relacionadas ? quest?o dos res?duos s?lidos nos cen?rio nacional e local; explorat?ria e descritiva, tendo como principais instrumentos metodol?gicos visitas t?cnicas e entrevistas semiestruturadas. A partir dos referidos m?todos foi poss?vel obter dados referentes ? organiza??o das cooperativas, percep??o ambiental do catador de materiais recicl?veis, entre outras quest?es. Para a an?lise dos dados foram utilizadas matrizes de inclus?o de coment?rios e o m?todo GUT, a partir dos quais foi poss?vel identificar in?meras dificuldades enfrentadas pelas cooperativas de catadores, al?m de elaborar propostas de poss?veis melhorias em diversos aspectos de seu funcionamento, como infraestrutura e processo produtivo, as quais possam aprimorar tanto a gest?o dos res?duos, quanto a qualidade de vida dos trabalhadores envolvidos no sistema de coleta seletiva municipal
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Muralidharan, Etayankara. "Managing product recalls - factors that influence recall restitution and time to recall." 2012. http://hdl.handle.net/1993/8870.
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A decision to recall products by firms can lead to negative consequences such as erosion of shareholder wealth and loss of customer goodwill. Further, the way a recall is managed can lead to more negative consequences than the recall decision itself. Therefore the manner in which firms manage such decisions can help mitigate these negative consequences. This thesis examines two such decisions: recall restitution and time to recall. A firm’s decisions on restitution offered to affected customers and time to recall may evoke conflicting reactions from shareholders and customers, where serving the interests of one stakeholder affects the interests of the other. While higher restitutions and faster recalls improve customer goodwill, they lead to erosion of shareholder wealth. This finding is used to hypothesize the influence of organizational characteristics (position of the firm in the value chain, firm’s internal operations, and firm’s recall experience), and key crisis factors (ambiguity and severity) on these decisions.
This thesis uses data on toy recalls issued in the U.S. from 1988 to 2011. The results show that firms tend to favor shareholders by offering lower restitutions to affected customers when they are situated farther from the customer in the supply chain, when they have more experience with recalls, when the crisis is severe, and when the cause of the crisis is ambiguous. When the recall is due to the internal operations of the firm, restitution offered to affected customers is lower only when the severity of the recall is high. Firms issue recalls quickly when the crisis is severe in order to reduce customer hazards and avoid negative publicity. Severe recalls, however, may be delayed when firms are experienced in recall management, and when such recalls are caused by the internal operations of the firm.
The findings of this thesis highlight one of the dilemmas that firms face in a crisis decision making situation and help foster an understanding of the conditions under which firms manage shareholder versus customer reactions in order to mitigate the negative consequences of recall management decisions.
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Hsin-JuChen and 陳欣汝. "Product Recall Strategy and Institutional Investors Ownership Composition." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/61788371020539366419.
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碩士<br>國立成功大學<br>國際企業研究所碩博士班<br>100<br>This paper examined whether institutional ownership composition affected firms’ choice on product recall strategy. Survey of product recall literature revealed that product recall in generally had negative effect on stock market. During the crisis, firm could decide to proactively or passively respond to the defective product. Proactively recall strategy softened the negative impact of product-harm crisis. But firms with proactive recall strategy suffered greater financial loss in stock market than those acted passively (Chen, Ganesan et al. 2009). We were to know why shareholders did not appreciate adoption of proactive recall strategy. Therefore we brought institutional investors into the study of product harm crisis management. Institutional investors could be categorized in transient, dedicated and quasi-indexers based on their varying inter-temporal preference. Considering firms’ composition of institutional ownership and their reaction on stock market, we reached that first during the product-harm crisis, firms with more long-time focus investors (dedicated investors) experienced more positive abnormal return. Second a firm’s choice of product-recall strategy possessed coherence with the preference of their investor base. Firms with more dedicated investors tended to recall products proactively.
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Su-FeiLin and 林素妃. "An Examination of Long-Term Performance Following Product Recall Announcement." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/76682746839337132901.
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碩士<br>國立成功大學<br>國際企業研究所碩博士班<br>101<br>This paper examined whether the long-term stock abnormal return would be affected by product recall announcements. Past literatures revealed that firms who announced recall would face negative impacts on financial performance in the short run, such as sales volume, stock price. Theoretically, if recalling firms show their responsibility for the defective products, it will lower the negative influence of stakeholders. However, previous empirical evidences indicated that passive recall is more positive than proactive. In this research, we attempt to test whether recall announcement will influence firms’ long-term stock abnormal return, also try to figure out which kind of recall strategy will bring better result for firms in the long run. Based on a sample of 393 recall announcements over 1991-2008, while using Fama ＆ French three-factor model and Carhart four-factor model as analysis method . We find that there is no significant evidence showing the recall announcement will affect firms’ performance. On the other hand, there is no significant evidence showing either proactive or passive recall strategies will affect firms’ performance as well. Therefore, no matter proactive or passive recall, no evidence supports that a recall announcement will influence the long-term stock abnormal return of the recalling firm.
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Tsai, Chia-Chen, and 蔡佳蓁. "A Study of Product Recall－Article 10 of Consumer Protection Act." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/8b86k5.
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Chen, Chao-Shuo, and 陳昭碩. "The Wealth Effect of Product Recall on Announcer and Industry Rivals." Thesis, 2000. http://ndltd.ncl.edu.tw/handle/13767155281223567197.
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Cheng, Sheng-Huei, and 鄭聖揮. "A Study of the Impact of Product Recall on Brand Value." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/68219138921508299875.
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碩士<br>國立高雄應用科技大學<br>企業管理系<br>99<br>In recent years, corporate social responsibility and the consumer’s rights have received increasing attention. When a product on the market is found defective, the company must conduct an immediate recall. Generally speaking, it is more difficult to measure the loss in the brand value of the company when such a recall is conducted. This study thus aims to investigate the potential impact of a product recall on the brand value of a company and on the corporate performance and its stock price. We obtain the number of vehicle recalls and the recall reasons from the vehicle safety information network, and collect the financial report data of car companies from Taiwan Economic Journal. The samples investigated were in the period of 2003 to 2010. The brand valuing model adopted here is Hirose’s Model. The corporate performance is measured with Tobin's Q. With respect to the stock price change, we measure and explore the impact of the recall of its business by means of an event study. Our results show that product recalls have a greater impact over the brand value and corporate performance in the season when the recall is conducted, while little influence is found on the stock price.
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"Three essays on supply chain quality management and product recalls." 2013. http://library.cuhk.edu.hk/record=b5549823.
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頻繁的產品傷害危機（product-harm crisis）以及隨之而來的產品召回已經引起了公眾的廣泛關注。在此背景下，企業一方面應該有效的應對產品召回，另外一方面應該提高產品品質，從而避免產品傷害事件的發生。然而，由於品質問題已經超越了企業自身的範疇，傳統的以企業為中心的品質管理理論對管理供應鏈品質不具有指導意義。<br>在第一個研究中，我們通過深入案例研究來鑒別供應鏈品質管理體系的關鍵組成部分，在經過嚴格的案例對比分析後，我們識別出了供應鏈品質管理體系的6個重要組成部分，並提出了供應鏈質量管理的定義，以及一個完整的供應鏈品質管理模型。<br>第二個研究主要是分析在上一個研究中提出的供應鏈品質管理模型的有效性。通過實證的方法證明該模型的有效性對於該理論的發展具有重要的意義。通過分析400份基於中國製造商的問卷調查資料，我們發現供應鏈品質管理模型有助於提高企業的品質績效。<br>第三個研究主要側重于從消費者的角度探討不同產品召回策略的影響。具體來說，此研究在組織合法性理論（organizational legitimacy theory），服務主導邏輯（service-dominant logic）和雙因素理論（two-factor theory）的基礎上，探討產品召回主動性和補償策略如何影響消費者感知的組織合法性和再次購買傾向。通過實驗驗證，我們發現產品召回的主動性和補償策略對消費者感知的組織合法性及再次購買傾向具有顯著直接影響和交互作用影響。同時，消費者感知的組織合法性在召回策略（召回主動性和補償策略）和再次購買傾向關係中起到仲介作用。<br>總體上來說，本論文促進了供應鏈品質管理理論的發展，加深了對不同召回策略有效性的理解。同時，本論文也將為企業建立有效的供應鏈品質管理和產品召回系統提供指導。<br>In the context of frequent product-harm crisis and product recalls, on the one hand, companies should make efforts to handle the recalls effectively; on the other hand, they should improve quality to prevent the recurrence of product-harm crises. However, as the quality issue goes beyond the scope of the organization, the traditional firm-centric quality management theory has limited implications for managing supply chain quality.<br>In the first study, we identified the six key components of SCQM and proposed a definition of SCQM and a holistic SCQM framework through in-depth case studies. The second study strived to empirically test the effectiveness of SCQM system that we proposed by analyzing the 400 survey samples collected from manufacturing companies in Mainland China. The results showed that SCQM system could help companies to achieve high quality performance. The third study investigated the effectiveness of different product recall strategies (recall proactiveness and compensation) from the consumers’ perspective, based on the organizational legitimacy theory, service-dominant logic and two-factor theory. Through the scenario experiment, we found significant main effect and interaction effect of recall proactiveness and compensation on consumers’ perception of organizational legitimacy and repurchase intention. Moreover, the perceived organizational legitimacy will mediate the relationship between recall strategies (proactiveness and compensation) and repurchase intention.<br>In summary, this dissertation will advance the development of supply chain quality management theory and enrich understanding of the effectiveness of different product recalls strategies. In addition, it will provide guidelines for companies to establish the supply chain quality management and product recalls system.<br>Detailed summary in vernacular field only.<br>Detailed summary in vernacular field only.<br>Detailed summary in vernacular field only.<br>Detailed summary in vernacular field only.<br>Detailed summary in vernacular field only.<br>Hu, Haiju.<br>Thesis (Ph.D.)--Chinese University of Hong Kong, 2013.<br>Includes bibliographical references (leaves 129-140).<br>Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web.<br>Abstract also in Chinese.<br>ABSTRACT --- p.I<br>ABSTRACT (CHINESE) --- p.III<br>ACKNOWLEDGEMENTS --- p.V<br>TABLE OF CONTENTS --- p.VI<br>LIST OF FIGURES --- p.VIII<br>LIST OF TABLES --- p.IX<br>Chapter Chapter 1 --- Introduction --- p.1<br>Chapter 1.1 --- Research Motivations and Research Questions --- p.1<br>Chapter 1.2 --- Research Objectives --- p.7<br>Chapter 1.3 --- Organization of Dissertation --- p.7<br>Chapter Chapter 2 --- Literature Review --- p.9<br>Chapter 2.1 --- Quality Management --- p.9<br>Chapter 2.2 --- Supply Chain Quality Management --- p.17<br>Chapter 2.3 --- Product Recalls --- p.22<br>Chapter Chapter 3 --- Conceptualization of Supply Chain Quality Management --- p.30<br>Chapter 3.1 --- Introduction --- p.30<br>Chapter 3.2 --- Research Methodology --- p.31<br>Chapter 3.3 --- Within-case Analysis --- p.34<br>Chapter 3.4 --- Cross-case Analysis --- p.43<br>Chapter 3.5 --- Definition of Supply Chain Quality Management --- p.60<br>Chapter 3.6 --- Supply Chain Quality Management Framework --- p.61<br>Chapter 3.7 --- Conclusions and Discussion --- p.65<br>Chapter Chapter 4 --- Effects of Supply Chain Quality Management on Quality Performance --- p.67<br>Chapter 4.1 --- Introduction --- p.67<br>Chapter 4.2 --- Research Hypotheses --- p.68<br>Chapter 4.3 --- Research Methodology --- p.84<br>Chapter 4.4 --- Analysis and Results --- p.88<br>Chapter 4.5 --- Conclusions and Discussion --- p.99<br>Chapter Chapter 5 --- Effects of Different Recall Strategies on Consumer Reaction --- p.103<br>Chapter 5.1 --- Introduction --- p.103<br>Chapter 5.2 --- Theoretical Background and Research Hypotheses --- p.104<br>Chapter 5.3 --- Research Methodology --- p.110<br>Chapter 5.4 --- Analysis and Results --- p.112<br>Chapter 5.5 --- Conclusions and Discussion --- p.117<br>Chapter Chapter 6 --- Summary --- p.119<br>Chapter 6.1 --- Overview --- p.119<br>Chapter 6.2 --- Theoretical Contributions --- p.120<br>Chapter 6.3 --- Managerial Contributions --- p.121<br>Chapter 6.4 --- Limitations and Future Research Directions --- p.121<br>Chapter Appendix 1 --- Measurement Instrument for Chapter 4 --- p.123<br>Chapter Appendix 2 --- Measurement Items for Chapter 5 --- p.127<br>Reference --- p.129
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GUPTA, TUSHAR. "HOW MUSIC IN ADVERTISING AFFECT RETENTION AND RECALL OF THE PRODUCT/BRAND." Thesis, 2022. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19459.
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The purpose of this study is to find out how jingles used in advertisement plays a role in
the retention of the product. A questionnaire was developed to acknowledge people
about retention and recall of jingles. This survey is carried out in Delhi and about 32
responses were received from the subsequent questionnaire. The results have shown
that people living in Delhi were all influenced by jingles. Moreover, among the two
factors, music of jingles has a significant and positive effect on product retention and
recall as compared to lyrics whose effect seems to be insignificant. This suggested that
an inappropriate match of music in the advertisement with the brand or product being
advertised might lead to misinterpretation of the advertising message and it can be
distractive at times. Hence this result revealed the impact of music in advertising and
how much it can affect the consumers. As the researchers did the research, it is proven
that music in advertising is really important and it does affect consumers’ buying
behavior.
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Ching-YiChiang and 江慶翊. "Product Recall and Civil Liability of Business Owners under Consumer Protection Law." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/46197962546274742631.
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碩士<br>國立成功大學<br>法律學系<br>104<br>Consumer issues become more and more important in modern society, due to consumer behavior had been not only the problem of the people themselves, but the progressing to the level of consumer rights. The protection to consumer rights has become an important lesson of the earth. This paper try to discuss consumer protection issues, the domestic currently less mentioned, but commodity goods manufacturing human responsibility also was a part of
commodity recall obligation.
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Meng-JinShen and 沈孟瑾. "The market reaction to the product recall: Evidence from automobile manufactures in U.S." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/12019247700413389478.
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Chang, Chia-Yen, and 張嘉晏. "The Relationship between Corporate Social Responsibility and Stock Price of Product-Recall Firms." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/3d5uy3.
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碩士<br>國立臺北商業大學<br>財務金融研究所<br>105<br>In recent years, the frequency of product recall in many industries gradually increased. The impact is not limited to consumers, but also spread to the company's shareholders or market investors. Based on a sample of 94 product recall announcements over 2004-2015, this paper examine whether the abnormal stock return would be affected by corporate social responsibility. We find that the announcements have a significantly negative impact on the stock price. Then we use corporate social responsibility as a grouping indicator. We also find that the worse the company’s corporate social responsibility, the more seriously negative impact to stock price from the announcements. And the regression model indicates that if the company has a better corporate social responsibility, the negative impact of the product recall announcements would be reduced.
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Palm, Adam Gordon. "The role of directors in corporate governance: product design risk management." Thesis, 2015. http://hdl.handle.net/1959.13/1308255.
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Professional Doctorate - Doctor of Business Administration (DBA)<br>Company directors are obliged to ensure effective operational risk management governance to protect shareholder wealth. Product recalls are a risk to profitability (Davidson and Worrell 1992). This study adopts a broad conceptualisation of product recall, involving the return of products due to fault/ defects. “Product recall” may include formal recalls enforced and recorded by regulatory bodies, informal recalls that may be initiated by a company but not recorded as such and/ or return of products by customers due to defects. Not all risk can be foreseen, which is aptly referred to as unknown-unknown risks (Dombret 2012). Design methods impact product reliability and safety. Some methods, such as tolerance analysis (Singh, Jain and Jain 2003), may comply with company standards as defined by management, but still create unreliable product. Thus, the research problem pertains to the ubiquitous presence of unknown-unknown risks of product recall due to unknowingly inadequate product design processes, reporting structures and potentially incompatible organisational climate that creates an impediment to directors in the fulfilment of their legal obligations to ensure effective operational risk governance. By evaluating a typical case, this study will adopt a holistic approach starting with directors and their evaluation of their company’s risk management structures, methods, internal controls and risk management climate. Agency theory, whistle blowing, bounded rationality, and other theories will underpin the investigation. This facilitates an exploration of directors’ understanding of product recall risks and how they ensure their company employs suitable operational risk governance and product design methods in mitigating unknown-unknown risks.
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Yan, Wenfeng. "Essays on the effect of product recalls and mergers on firm performance." Thesis, 2012. http://hdl.handle.net/1957/28367.
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This dissertation investigates the effect of endogenous and exogenous events on firm behavior and performance. These are fundamental questions in economics. The contribution of this study is threefold. First, it provides estimates of the impact of mergers on railroad efficiency, which has important antitrust implications. Second, it provides new estimates of the effect of negative events on the market value of Johnson & Johnson, Bridgestone, and Toyota, which is important to the understanding of how markets punish corporate errors. Third, it develops better ways to estimate these effects.
Chapter 2 uses the event study approach to determine how product recalls due to exogenous and endogenous shocks affect the value of the firm. Three recalls from Johnson & Johnson, Bridgestone, and Toyota have been studied in this chapter. The traditional event study method assumes that markets are efficient, a questionable assumption in the short run. Thus, the current stock value of a firm may not reflect its true market value. To address this potential problem, frontier based methods are used, including data envelopment analysis, corrected ordinary least squares, and stochastic frontier regression analysis. Stochastic frontier methods are shown to be more appropriate when market behavior is not fully rational. The evidence shows that endogenous events due to firm errors are more detrimental to firm value than exogenous negative events that are beyond the control of the firm. That is, the market is more forgiving of negative shocks that the company cannot control.
Chapter 3 studies the effects of merger activity on the efficiency and productivity growth of U.S. Class I railroads from 1983 to 2008. In this chapter, I assess the effects of merger activity on efficiency, and identify the major factors associated with productivity growth. Unlike previous research, I use data envelopment analysis with an attribute-incorporated Malmquist productivity index. This approach allows firm specific measures of efficiency and productivity to be calculated for firms with differences in technology. The approach allows a decomposition of the attribute-incorporated Malmquist productivity index into technical, efficient and attribute components, the impacts of railroads mergers, and the real source and change of productivity. I find that (1) the technology efficiency performance of the seven survivor firms has grown through time; (2) mergers overall do not lead significant technology and scale efficiency gains, but there are differences across mergers; (3) mergers in the 1980s do not have significant different effect on efficiency change compared to those in the 1990s; and (4) the productivity gains are mostly attributed to the network and operation attributes change and industry technology improvement. Overall, the mergers have no direct impact on the efficiency gains or losses during our study period.
The application of these techniques to product recalls and railroad merger models demonstrates how they can provide superior estimates over traditional estimation techniques. It is hoped that these applications will motivate the use of these techniques in other settings.<br>Graduation date: 2012
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丁千千. "The effects of product type and motivational orientation on price recall and online shopping behavior." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/01719308093989952210.
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Weng, Miao-Ling, and 翁妙玲. "The Effect of The Disclosure Level of Product Placement on Consumers’ Recall, Recognition and Attitude." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/60277816044951020532.
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碩士<br>中國文化大學<br>行銷碩士學位學程碩士班<br>105<br>Product Placement has been widely used for product and brand exposure in tele-vision and film industry, such as Reese’s Pieces candy into the film from US, resulting in increase in turnover. Use product placement effectively, not only can increase pref-erences of consumer for the product and brand, but also increase sales of the goods. Laws of the world norms norm must be clearly disclosure product placement, in order to avoid the hidden effects of hidden advertising for consumer, but it doesn’t norm the level of disclosure. This research explores the effects of different product placement disclosure on the recalls, recognitions, and attitudes of products placement. We use the experimental design method in this study, manipulating the different disclosure level of product placement in the film: completely disclosure, partially disclosure, completely uncovering and measuring the product's product recall, brand recall, product recogni-tion, brand recognition, product attitude, brand attitude. The result demonstrates that compare with completely uncovering, completely disclosure gets significantly higher on product recall, brand recall, product recognition, brand recognition, and significantly lower product attitudes and brand attitudes；Compare with completely disclosure, completely uncovering gets significantly lower on product recall, brand recall, product recognition, brand recognition and significantly higher product attitude, brand attitude.
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(7011098), Mian Yang. "Quantitative-Scientific Company and Product Scorecard Considerations and Modeling." Thesis, 2019.
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<p>FDA has long served as the front safeguard to the U.S. citizen public health, is also perceived as one of the world-leading drug regulators. Despite the tremendous efforts and progress have been made to promote the public health, FDA was criticized for putting the agency’s trust icon at stake and was questioned of its ability to serve the agency’s ultimate mission to protect the public. In the wake of the arousing concerns, FDA sought the transformation the oversight model of the medicinal products. One of the actions is to launch quality metrics program. However, this program has been unanimously opposed by the industry. Instead of the current conventional approach, which is constrained by the high dependence on industry cooperation, we try to explore</p><p>the measurement of company and product quality risk with public domain data, try to help in visualizing quality and risk. To that end, we develop conceptual frameworks for both company and product quality, examine some of the factors (education, local authority intensity, historical inspection results, physiochemical, physiological, formulation factors, etc.), further developed a warning letter and product recall prediction model with machine learning method referenced to the data analysis outcome.</p>
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pin, Hu li, and 胡立品. "Product Placement on Movies: The Moderate Role of Product Involvement on the Effect of Plot Connection and Frequency on Brand Recall and Attitudes." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/79747466827302469212.
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碩士<br>國立臺北大學<br>企業管理學系<br>94<br>The subject of product involvement has been discussed for many years. However, a clear statement about the moderate effect on product placement has yet to come. For decades, product placement has been a popular marketing tool. The purpose of this study is to examine the moderate effect of product involvement on the manipulated placement toward the brand recall and attitude.
The hypotheses are tested by using a 2 (plot connection ---high and low) × 2 (frequency---high and low) × 2(product involvement---high and low) factorial design. The results of the study are as follows:
1. In the case of High-level product involvement, consumers have better memory about the placed brand under frequent exposure, which confirms the moderate effect of product involvement does exist.
2. Under high-level product involvement, brand attitudes can be improved with high plot connection, which indicates that the moderate effect of product involvement does exist.
3. The interaction effect between high plot connection and high exposure generate positive brand attitudes under high product involvement. On the other hand, for low-level product involvement consumers cannot concentrate on product information. They are more attracted, as well as intrigued, by the plot or the performance of actors/ actress in the film.
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Yang, Cheng-yen, and 楊承諺. "Product Recall and Its Duration of Negative Impact on Market Value- An Examination of Taiwan Auto Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/91480814195462926031.
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碩士<br>國立高雄第一科技大學<br>國際管理碩士學位學程<br>100<br>This study aims to investigate the potential impact of product recall events on firms’ future market value. Product failures events often result in negative publicity and word-of-mouth, thus harm firms’ brand images. This study posits that a firm’s critical product failures will negatively influence its future market value. Two listed motor companies in Taiwan Stock Exchange (TSE) together with the Ministry of Transportation and Communication (MOTC) database from 2003 to 2011 were used to test this hypothesis. The empirical evidences show the critical product failures negatively impact a firm’s future market value but insignificant. In recent years, consumer’s rights have received increasing attention and with today’s internet technology in media industry and online forums, the damage caused by product failure events should not be ignored. Overall, this study demonstrates to companies that investments in reducing product failures could probably shield consumer reaction to such types of events.
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Wu, Tzu-Hsuan, and 吳子萱. "The Impact of Community Website on Stock Price of Firms – Used the Product Recall Event as Sample." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/v378y5.
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碩士<br>國立臺北商業大學<br>財務金融研究所<br>105<br>Based on a sample of 96 product recall announcements over 2004-2015, this paper examine whether the abnormal stock return would be affected by community website. Variable of community website is decided by whether company operates facebook or Line. Compared to companies operating community websites, we find that the announcements have a significantly negative impact on stock price of those companies that do not operate community websites. In additional, this paper measures degree of interaction by the number of “like” & “follower” in facebook. We examine relationship between degree of interaction and stock price of product recall firms. We find that the lower the degree of interaction, the more seriously negative impact to stock price from the announcements.
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Lin, Cheng-Hsien, and 林政賢. "The Influence of Product Recall Crisis on Brand Equity: from an Integrated Corporations'' and Customers'' Perspective." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/90339766821598946931.
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碩士<br>義守大學<br>管理學院管理碩士班<br>99<br>Product recalls have a significant impact on a firm’s brand equity. There are always opportunities for the firm to communicate with the consumers and to gain their confidence, regardless of the severity of the recall. Based on the extensive literature, this study developed several factors related to consumers’ preferences for a firm’s response strategy and used a naturalistic qualitative approach, collecting opinions and the evaluations of alternatives from three experts. Therefore, conjoint analysis was used to study the response strategy preferences among consumers of the automobile industry. We used convenience sampling method with full-profile approach and collected total 283 available questionnaires. The primary criterion for selecting subjects was that they all had cars and experienced product recalls. The results demonstrated that the semblance attraction of the spokesman and proactive attitude in dealing with crisis issues have the definite influence on the customer’s positive purchase intention. But consumers prefer senior manager as the spokesman in the high or low crisis environment. In contrast, consumers in the middle crisis environment prefer middle manager as the spokesman if the firms never recalled their products before.