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Dissertations / Theses on the topic 'Product retail'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Mowrey, Corinne H. "Retail Facility Design Considering Product Exposure." Wright State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=wright1472487958.

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2

Bruno, Herman Alejandro. "Retail product availability; Empirical and theoretical issues." Thesis, London Business School (University of London), 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.500314.

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3

Pospíšilová, Lucie. "Continuous Management of a Retail Product Category." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205343.

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The aim of the thesis is to describe the Czech retail industry and the practice used in the category management. The work compares and evaluates the current state of the ice-cream category management in different retail chains and recommends changes for the next ice-cream season for one of the retailers. The description of the retail industry and the introduction set the background for the thesis and the explanation of the continuous category management provides the framework for the analysis. The empirical part conducts the category planning step by step. The key parts are category assessment

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Lee, Daton. "Supply chain relationships in apparel retail product development." Thesis, University of North Texas, 2002. https://digital.library.unt.edu/ark:/67531/metadc3131/.

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The purpose of this study was to investigate supply chain relationships within the apparel retail product development process under a single site case study setting. Relationship determinants (i.e. drivers, facilitators and barriers) that facilitated or impeded the degree of collaborative efforts between the retailer and the supply chain members were identified. As the retailer integrated its product development process with its suppliers, a triangular relationship was formed between the retailer, the overseas manufacturers, and the designated suppliers. The study found that the retailer sough

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Kerek, Hanna. "Product Similarity Matching for Food Retail using Machine Learning." Thesis, KTH, Matematisk statistik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-273606.

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Product similarity matching for food retail is studied in this thesis. The goal is to find products that are similar but not necessarily of the same brand which can be used as a replacement product for a product that is out of stock or does not exist in a specific store. The aim of the thesis is to examine which machine learning model that is best suited to perform the product similarity matching. The product data used for training the models were name, description, nutrients, weight and filters (labels, for example organic). Product similarity matching was performed pairwise and the similarit

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Bolmgren, John, and Henrik Lindström. "The (underestimated) role of product data for winning online retail." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279643.

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As E-commerce continues to take market share from traditional brick and mortar businesses, there are few choices left for managers apart from migrating their sales online. While the topic of online adoption has been studied extensively, this thesis attempts to investigate one of the major drivers of complexity within the industry - the role of structured product data. The study was performed on a major Nordic online retailer, and identified a set of six guiding propositions on the topic of structured product data in e-commerce from interviews with industry professionals. Contemporary data scie

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Bass, Emily Barwick. "Introducing new retail products into the market." Thesis, Kansas State University, 2013. http://hdl.handle.net/2097/28713.

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Master of Agribusiness<br>Agricultural Economics<br>Kevin Gwinner<br>House-Autry Mills is a food manufacturing company located in Eastern North Carolina. It produces a variety of products including corn meals, breaders, hushpuppies and biscuits. House-Autry Mills has been producing these types of products for over 200 years and is always looking for ways to promote and expand its business. Before House-Autry Mills decides to add a new line of products, it must conduct a lot of research and evaluate the success in this potential market. The purpose of this thesis is to look at the data availabl

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Van, Woerkom Nick. "Product pack size decisions in the emerging market spaza retail sector." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/59794.

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Despite research around marketing mix recommendations, granular analysis on product unit pack size in emerging markets has not been extensively researched. Furthermore, the impact of modern-day retailers on the distribution and sales of product unit pack sizes has received limited attention. Research has focused on the broader role that product variety plays in the marketing mix and its impact on firm performance (Ford, Moodie & Hastings, 2012; Jaiswal & Gupta, 2015; Kumar, Fan, Gulati & Venkat, 2009). However, little work has been done on how product variety impacts firm performance in emergi

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9

Williams, Nathan. "Strategic product design for retail channel acceptance under uncertainty and competition." College Park, Md.: University of Maryland, 2007. http://hdl.handle.net/1903/7636.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2007.<br>Thesis research directed by: Dept. of Mechanical Engineering. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.

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Vogl, Justin Daniel. "Implementing Product Diversification Strategies for Small and Medium Retail Businesses' Sustainability." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5144.

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Small businesses make up about 90% of all business entities and employ about 60% of the total workforce, yet 50% of small businesses fail within their first 5 years. The purpose of this qualitative multiple case study was to explore how SBOs use the appropriate product diversification strategies to remain sustainable. The sample population were 3 small retail business owners in a large-sized county in the Washington, D. C. metropolitan area who employed fewer than 19 people and have successfully used product diversification strategies to remain sustainable beyond 5 years. Data were collected t

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Dowdles, Melissa. "NAFTA, a comparison of Canadian consumer and retail buyer product country images." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/tape16/PQDD_0027/MQ27035.pdf.

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12

Collins, Bradley. "Crafting and executing an operational strategic plan for a retail product line." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/918.

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Thesis (MBA (Business Management))--University of Stellenbosch, 2009.<br>ENGLISH ABSTRACT: The following research report is titled “Crafting and executing an operational strategic plan for a retail product line”. The report presents operational analysis which results in creating operational strategy which is relevant to current trading conditions and which is clearly aligned with both the organisation’s group and corporate strategic goals. The primary focus is therefore not on the development of organisational strategy, but on strategic implications, interpretation and operational executi

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Dowdles, Melissa (Melissa Megan) Carleton University Dissertation Management Studies. "NAFTA: A comparison of Canadian consumer and retail buyer product country images." Ottawa, 1997.

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Glauben, Thomas, Kristin Hansen, Jens-Peter Loy, and Christoph Weiss. "Breadth and Depth of Promotional Sales in Food Retailing." Czech Academy of Agricultural Sciences, 2011. http://epub.wu.ac.at/4865/1/Glauben_etal_2011_AGRICECON_Breadth%2Dand%2Ddepth%2Dof%2Dpromotional%2Dsales.pdf.

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Temporary price reductions (sales) as a means of promotion have become an increasingly important tool in the marketing mix of food retailers around the world. This paper investigates the retailers' pricing strategy by explicitly accounting for the multi-product nature of retailing. We find that retailers systematically adjust the breadth and depth of sales over time and they respond aggressively to their rivals' promotional activities. Finally, the breadth and depth of sales are found to be substitutes in the set of the available strategies to increase the store traffic. (authors' abstract)

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Payne, Helen Elizabeth. "The importance of colour naming for online fashion retail." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/the-importance-of-colour-naming-for-online-fashion-retail(c3e19566-304a-41a5-b4d7-371fcb352eee).html.

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Online fashion retailers use a wide array of colour names to describe the colours of their products; ranging from simple colour names such as the primary colours to more ambiguous colour names such as cloud and blush. Although many online retailers devote resources to the selection of colour names, no such research exists on the impact this has on online fashion consumers’ behaviours.The impact of colour naming on online fashion consumers is important as fashion and colour have a symbiotic relationship therefore the representation of colour within an online fashion retail setting is crucial. T

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Lernäs, Carl-Jacob, and Fredrik Rister. "To Launch or Not to Launch? : A study on how retailer acceptance affects the success of a product-launch." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-256340.

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In the Swedish Fast-moving consumer goods industry (FMCG), most suppliers sell their products through retailers. For a successful product-launch, retailer acceptance is essential. Up to ninety percent of all product-launches fail, thus retailers must choose wisely which products to accept. Failing product-launches cost large sums of money for both retailers and suppliers. A number of factors have been shown by previous research to affect the success of a productlaunch and retailer acceptance, but there are factors that have been previously ignored, such as inter-organizational relationships. T

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Giorgadze, Nino. "Factors Influencing Impulse Buying in Retail Stores." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193315.

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Impulse buying is a widely pervasive phenomenon. Statistics shows that more and more shoppers are experiencing irresistible urge to purchase unplanned and in most cases unnecessary product. Existing researches fall short in identifying most suitable tools that marketers can adopt in order to promote impulsive sales. Therefore, this thesis provides deep analysis of those, controllable factors that influence impulse buying. Particularly four external cues are examined: product display, promotional signage, sensory elements and social atmospherics. Research has deductive approach. First, existing

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18

Nadeau, John. "The product and country images of NAFTA from a Canadian retail buyer perspective." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/MQ32420.pdf.

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DeMers, Grace. "Expanding Retail Product Assortments - The Case of Recreational Equipment Inc. & Ice Skates." Thesis, The University of Arizona, 2015. http://hdl.handle.net/10150/579280.

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This Honors Thesis examines the importance of strategic merchandise planning for a particular case: the REI. The steps in strategic retail planning were performed, and during the situation audit (step 3), a gap was identified that hinders competitive advantage and market share: a lack of ice skates in the product assortment. Research derived that ice skates, specifically a hockey skate model, was not only demanded by the current REI customer base, but would also serve as a primary strategy for tapping into the increasingly significant millennial market. Keeping the values of these two targeted

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Benrqya, Yassine. "Product segmentation and distribution strategy selection : an application in the Retail Supply Chain." Thesis, Bordeaux, 2015. http://www.theses.fr/2015BORD0114/document.

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Dans le contexte économique actuel, les entreprises cherchent à développer de nouvelles stratégies de distribution pour leurs performances logistique. Dans cette quête de performances, les entreprises doivent adapter les stratégies de distribution misent en place avec les typologies de leurs produits. Plusieurs stratégies de distribution existent dans la chaîne logistique de grande distribution. Ces stratégies sont choisies sur la base des caractéristiques des produits, et /ou l'impact sur les performances logistiques. Dans cette thèse, nous étudions l'impact de trois stratégies de distributio

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Hristakeva, Sylvia. "Essays in Applied Industrial Organization." Thesis, Boston College, 2016. http://hdl.handle.net/2345/bc-ir:107166.

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Thesis advisor: Julie H. Mortimer<br>This dissertation investigates firms' strategic decisions in industries characterized by a retail sector and the subsequent welfare implications. The first chapter studies retailer assortment choices; the second investigates the effectiveness of retailer online advertising. In many industries producers reach consumers only through the retail sector. Retailer product assortment choices are crucial determinants of consumer welfare as well as retailers' and producers' profitability. Limited shelf space, an inherent characteristic of the brick-and-mortar retail

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Lopes, Milton E. "Decision interaction processes and decision product quality : a comparative study of a group support system: CyberQuest (tm) and the nominal group technique /." This resource online, 1994. http://scholar.lib.vt.edu/theses/available/etd-06062008-164528/.

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Nicolson, Simon Matthew. "The impact of the colour red on product price perception in retail print advertising." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/63.

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An investigation into whether the colour red has more impact or leads to common perceptions about the price or value of retail products in advertising.<br>ABSTRACT Colour is often an important non verbal cue in advertising. Much research has been dedicated to the creative aspects of advertising generally and to factors affecting consumer response in relation to marketing, advertising and pricing. This study looks at the colour red and investigates whether use predominant use of red in sale promotions print advertising is justified on the basis of its ability to impact cognitively or affectiv

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Hussain, Mushtaq, and Pratibha Ranabhat. "Influence of service and product quality on customer retention, A Swedish grocery store." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-14762.

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Aim: The aim of this study is to examine and compare the importance of services and products in grocery store and to study the effects of services and products on customer retention. Method: This study is quantitative and data is collected by conducting a survey. Primary data is collected through questionnaires by visiting the stores in two cities of Sweden, namely Bollnäs and Gävle. In order to study the importance of service and products, importance scale is used in the questionnaire. Comparative analysis is used to analyze the data. Results & Conclusions: The results show that customers

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Maddah, Bacel. "Pricing, Variety, and Inventory Decisions in Retail Operations Management." Diss., Virginia Tech, 2005. http://hdl.handle.net/10919/26298.

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This dissertation is concerned with decision making in retail operations management. Specifically, we focus on pricing, variety, and inventory decisions, which are at the interface of the marketing and operations functions of a retail firm. We consider two problems that relate to two major types of retail goods. First, we study joint pricing, variety, and inventory decisions for a set of substitutable" items that serve the same need for the consumer (commonly referred to as a "retailer's product line"). Second, we present a novel model of a selling strategy for "complementary" items that

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Spinelli, Paula Bulamah. "Análise da formação de preço de produtos: um estudo multicasos em supermercados." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-24012007-160052/.

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O presente trabalho analisa a importância da determinação de preços para a competitividade do varejo supermercadista. Após uma revisão da literatura sobre as diversas definições de preços e as formas de estabelecê-los, são analisadas as seis etapas propostas por especialistas de marketing para o apreçamento estratégico de produtos. Nessas seis etapas são discutidas a influência da demanda e a importância dos custos, os métodos de estabelecimento mais utilizados, descrevendo-se suas características e limitações, as técnicas de adequação à diversas situações, bem como a seleção do preço final. O

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Chapman, Joseph David. "The impact of discounts on subjective product evaluations." Diss., Virginia Polytechnic Institute and State University, 1987. http://hdl.handle.net/10919/74763.

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This dissertation investigated the effects of price and various forms of discounts on buyers' subjective evaluations of products. The role that price plays in product evaluations was examined from both the economic and behavioral perspectives, and a conceptualization derived from these two perspectives was reviewed. This original price-perceived quality conceptualization was extended using transaction utility theory. Based on the extended price-perceived quality model, hypotheses were developed to posit the relationships that the extrinsic cues of price and forms of discounts have with the con

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Esguerra, Alexandra, and Fang Karlsson. "Market analysis to establish retail textile companies in Colombia." Thesis, Högskolan i Borås, Institutionen Ingenjörshögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17517.

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The economic crisis in the last few years has made that companies begin to seek fornew market opportunities where they can establish their businesses. Due to the lackof information and data, Colombia is not well known for Swedish textile companies.For this reason, in this market analysis, it is intended to give a clear understanding ofthe current situation in the Colombian market. Colombia is an emerging country withmany opportunities within the textile sector and some new approaches in the last fewyears have facilitated companies to establish in Colombia. The initiatives fromdifferent state a

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Jonsson, Martina. "Exploring Designs for Enhancing the In-store Customer Experience through Digital Product Information in Fashion Retail." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-230753.

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The ongoing consumer transition from offline to online shopping in the fashion retail industry requires retailers to take action. Not only do consumers shop more online, they also go online for research of retail products. Forecasts tell that bringing the online experience to offline stores might bridge the gap between the two channels. The online experience provides high-end digital content, and puts a demand on the product information offline as this was found crucial for the customer experience. The marketing possibilities in-store was found to be an advantage to bricks-and-mortar retailers

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Bohm, Fiederling Inga-Lena. "English in Swedish product packages : An exploratory study of how English is used in product packages sold in the dairy section in Swedish retail." Thesis, Stockholms universitet, Engelska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-113431.

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This study explores the use of English in the texts of product packages sold in Swedish retail. This includes looking at the proportion of English of the packages of four brands God Morgon, Froosh, Oatly and Wellness, as well as exploring what moves are most likely to be in English and furthermore, what cultural values are conveyed by the texts. The most significant findings are that the proportion of English varies among both between and within the brands, depending on the specific niche the products have. Furthermore, in line with previous studies, English is mainly found in the attention-gr

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GUSTAVSSON, RIKARD, and KJELLGREN CHRISTOPHER GUSTAFSSON. "The Strategic Retail Model : Understanding the Challenges of the Future of Retailing." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17382.

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Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. Additionally, the thesis aims to examine the significance of the strategic retail model in regards to the future of retailing in a fashion context. Method The study is characterised by a qualitative nature, conducted with an abductive approach. The backgr

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Lindberg, Emma, and Therese Sohlin. "Food recalls in the Food Supply Chain : A qualitative study of different product flows in a retail context." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185262.

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The issue of food scandals originating from unsafe food has in recent years caught the attention of the public. Consequently, the number of food recalls has increased, and food retailers and food producers are getting questioned regarding their ability to provide consumers with safe food products. Thus, because the primary responsibility to deal with this problem is the food business operators who have real control over the products within the Food Supply Chain (FSC). Even though food safety has received more interest from academic researchers and practitioners in the latter years, we could id

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Raphel, Aaron Matthew. "Product design for supply chain : quantifying the costs of complexity in Hewlett-Packard's retail desktop PC business." Thesis, Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/34831.

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Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Materials Science and Engineering; and, (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management; in conjunction with the Leaders for Manufacturing Program at MIT, 2005.<br>Includes bibliographical references (p. 62-63).<br>Over the past several years, Hewlett-Packard Company's North America Consumer Computing (NACC) division has faced pressures to increase retail product variety in response to growing customer demand. As they pursue incremental revenue and market share to meet corporate milestones, their, produc

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Arista, Roberto Emidio. "The consumer product direct marketing industry : its size, groth, and share of the U.S. retail trade market." Thesis, Massachusetts Institute of Technology, 1996. http://hdl.handle.net/1721.1/63211.

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Mudenda, Dale Siamulandabala. "Economic reforms and product market integration in developing countries : an empirical investigation using retail prices in Zambia." Doctoral thesis, University of Cape Town, 2016. http://hdl.handle.net/11427/20646.

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In spite of extensive trade reforms, markets for goods and services are not fully integrated across countries. Less appreciated also is that product markets within countries are frequently not integrated. Barriers to trade within countries are shown to be as important in preventing product market from integrating as barriers between countries. This evidence of withincountry market segmentation is largely based on data from developed countries. Yet market segmentation is likely to be greater between and within developing countries that face large infrastructure, trade facilitation, tariff and o

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Smith, Jason Kaleb. "Effects of early weaning on finishing feed efficiency, marbling development and retail product quality of beef steers." Diss., Virginia Tech, 2015. http://hdl.handle.net/10919/56596.

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Beef cattle producers continuously search for nutritional management options that provide flexibility to production scenarios. Due to its positive effects on maternal productivity, early weaning is one such alternative strategy that has received considerable interest. To better understand the effects of early weaning on calf productivity, an extensive literature review and three experiments were conducted to evaluate the effects of early weaning on finishing feed efficiency, marbling development and retail product quality of beef steers. In experiment I, which included 90 Angus-sired steers

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Pennerstorfer, Dieter. "Can Competition Keep the Restrooms Clean? Price, Quality and Spatial Competition." Elsevier, 2017. http://dx.doi.org/10.1016/j.regsciurbeco.2017.02.005.

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This article investigates the influence of competition on price and product quality among Austrian camping sites, a market characterized by both horizontal (spatial) and vertical product differentiation. Theoretically, the effect of competition on quality is ambiguous and depends on the degree of cost substitutability between output and quality. Estimating a system of equations shows that intense competition has a positive impact on product quality and a negative effect on prices (conditional on quality). As high quality is associated with high prices, the total effect of competition on prices

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Månsson, Louise, and Emilia Klappe. "Applicability of lean towards improved efficiency in sample processes : A case study of a Swedish branded retailer." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-700.

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Globalization has led to that companies’ within the textile industry, now source manufacturing overseas. Supply chains are therefore now ultimately longer, with a lot of activities and people involved. Control and implementation of strategies is now something that companies need to considerate in the supply chain, in order to reduce lead times, meet the unpredictable demand of today’s consumers and compete against other retailers. One important task in this is for retailers to have an efficient PD and sample process, due to the fact that it's in this stage where the retailers still have time t

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Snow, Neal Michael. "Retail Investors' Perceptions of Financial Disclosures on Social Media: An Experimental Investigation Using Twitter." Scholar Commons, 2015. http://scholarcommons.usf.edu/etd/5880.

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Historically, companies disseminated financial information via the press release. The ability to disseminate information now exists on multiple "new media" channels beyond just the press release, with each channel reaching a different audience. With the different channels of communication come different connotations and associations that people have about the channels, which may affect the interpretation of the message, thereby altering management's ability to effectively communicate with stakeholders. I investigate whether retail investors' processing of financial information disclosures is d

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Karki, Uttam. "Joint Determination of Rack Configuration and Shelf Space Allocation to Maximize Retail Impulse Profit." Wright State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=wright1578912008563221.

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Mzezewa, Lerato. "Hetrogenous impact of interest rates on retail firm prices : a product-level analysis using micro-data from Lesotho." Master's thesis, University of Cape Town, 2016. http://hdl.handle.net/11427/21742.

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Price-setting behaviour plays an important role in the transmission mechanism of monetary policy as pricing decisions of firms in the private sector determine how changes in the official rate affect prices. Several recent studies using micro price data have highlighted the importance of the variation in firm characteristics on pricing decisions. This study investigates whether firms adjust their prices in response to higher interest rates and whether this response differs for firms that have credit. We estimate multinomial logistic regression models using highly disaggregated panel data on mon

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Ertelt, Sophie-Marie, Ecaterina Guzun, and Mirja Scott. "From Product to Service : Developing and testing a retail PSS utilising direct to garment printing tocustomise fashion garments." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-15308.

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Background - Consumer individualisation is a growing challenge in the fashion industry, yet it is also an area of great potential as well as a way to dampen over-consumption. The potential lays in how fashion brands can find ways to steer consumption towards a circular economy and utilise their platform to create meaningful connections with its consumers. Today the fashion industry is looking at options to the traditional take-make-dispose model where non-renewable resources are used at an ever-increasing rate. The Swedish fashion retailer Monki together with Re:textile decided to investigate

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Bolm, Nadine, and Betty Hartigan. "From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75883.

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Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. School of Business and Economics at Linnaeus University, Course Code 2FE21E, 2018 Title: From Bags to Boxes: A Study of the Consumers Perception of Value in Online Fashion Retail Sales Authors: Nadine Bolm, Betty Hartigan Supervisor: Michaela Sandell Examiner: Åsa Devine Background: Online retail sales has been growing steadily since the late twentieth century. Fashion, as a segment of the online marketplace, is the largest market in cyberspa

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Manikowski, Adam. "The impact of product, service and in-store environment perceptions on customer satisfaction and behaviour." Thesis, Cranfield University, 2016. http://dspace.lib.cranfield.ac.uk/handle/1826/12309.

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Much previous research concerning the effects of the in-store experience on customers’ decision-making has been laboratory-based. There is a need for empirical research in a real store context to determine the impact of product, service and in-store environment perceptions on customer satisfaction and behaviour. This study is based on a literature review (Project 1) and a large scale empirical study (Projects 2/3) combining two sources of secondary data from the largest retailer in the UK, Tesco, and their loyalty ‘Clubcard’ provider, Dunnhumby. Data includes customer responses to an online se

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Hasnat, Radiat. "A Gamification Theory : A study of loyalty enhancement in the retail context." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172340.

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Gamification is a concept that is gaining significant recognition in the field of business administration in general and marketing in particular. Gamification has been gaining the interest of researchers recently with mostof the studies being conducted during the last three years. Gamification presents an opportunity for businesses to gain consumers’ attention and engagement through different aspects and elements of it. Organizations such as Pinchos, the restaurant have utilized those gaming elements in order to grow their revenues and keep the customers engaged while ordering food. Despite th

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Culbertson, Greg S. "Investigating methods of conditioning fresh vegetables in retail establishments and exploring procedural modifications that improve product quality and safety." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397488227.

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Compier, Tobias, and Raatikainen Niina. "Digitalizing Product & Brand Education to thrive in Digital Transformation : -The case of retail companies in the outdoor industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-448483.

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The increasing development in digital transformation in the last decade has affected retail companies in the outdoor industry. The outbreak of the Covid-19 pandemic is further accelerating the outdoor industry ́s mindset towards digital solutions. New innovations such as online training, video content and digital educational platforms provide retail outdoor companies with opportunities to move from physical product & brand education routines to digitally based solutions. The purpose of this study is therefore to explore how the last years developments in digital transformation have impacte

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Dai, Bo. "Saving Face: A Cross-Cultural Investigation of Retail Patronage in Consumers' Skincare Purchase Decisions." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804894/.

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The skincare sector is among the fastest growing consumer branded products, boasting unprecedented growth rates in emerging markets, as well as steady growth in developed and post-developed markets. Yet, a more relevant question to marketers of branded skincare products is what factors influence consumers’ decisions about where to buy such products, and whether or not to spread positive word-of-mouth (WOM) about products and store preferences. Sirgy’s (1982, 1985) self-congruence theory postulates that the greater the match between a consumer’s self-image and the image of a retailer’s typical

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Waddell, Alda. "An evaluation of a motor retail organisation's lead management system." Thesis, Rhodes University, 2012. http://hdl.handle.net/10962/d1003900.

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This research was motivated by the lack of systems and methodologies in the automotive retail business sector to adequately monitor and analyse prospective customers' behaviours as a basis for developing sales. The objective of this research was to determine if lead scoring would indeed represent a good investment of time and resources for Barloworld Motor Retail. The real value for Barloworld Motor Retail is in the proven methodology for properly managing leads and the sales process. Lead scoring should have sales teams more focused because of the qualified opportunities. The sales cycle can

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Miladinovic, Mira, Alsebai Lara Drak, and Riad Samir Wakim. "The Impact of Augmented Reality on Product Purchase Intention in the Swedish Eyewear Industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39865.

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Background: During the recent years, the applications of Augmented Reality (AR) have increased due to advances in technology and improved accessibility of smart devices. The novel technological use of Augmented Reality is being introduced in the retail sector to create value both for retailers and customers. Through Augmented Reality, potential customers can virtually try and interact with different products on online platforms, saving both time and efforts needed to make their purchase decisions. Purpose: The purpose of this study was to examine the impacts of Augmented Reality on Product Pur

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