Relevant bibliographies by topics / Profitability of marketing communications

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Profitability of marketing communications'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Profitability of marketing communications"

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Manser Payne, Elizabeth, James W. Peltier, and Victor A. Barger. "Omni-channel marketing, integrated marketing communications and consumer engagement." Journal of Research in Interactive Marketing 11, no. 2 (2017): 185–97. http://dx.doi.org/10.1108/jrim-08-2016-0091.

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Purpose In this invited paper, the authors aim to offer an integrated marketing communications (IMC) framework for understanding how disparate customer touchpoints impact consumer engagement and profitability in an omni-channel environment. For each aspect of the framework, the authors recommend areas for further research. Design/methodology/approach The authors review literature linking personal and electronic channels of communication in an omni-channel context to consumer engagement, with an emphasis on channel and message unity. Findings Five major research areas were identified: research
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Juwita, Rina, Rizaldy Rizaldy, and Tirta Yoga. "The Impact of the Use of Environmentally Friendly Raw Materials and Green Marketing Communication on Corporate Reputation and Profitability in the Manufacturing Industry in Central Java." West Science Social and Humanities Studies 2, no. 08 (2024): 1269–83. http://dx.doi.org/10.58812/wsshs.v2i08.1182.

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This study examines the impact of environmentally friendly raw materials and green marketing communication on corporate reputation and profitability within the manufacturing industry in Central Java. Utilizing a quantitative research approach, data were collected from 140 manufacturing firms, analyzed using a Likert scale ranging from 1 to 5. The data were processed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to evaluate the proposed hypotheses. The findings reveal that both the use of environmentally friendly raw materials and green marketing communication have positiv
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E., Onuoha, Onu A., and Ajike O. "The Effect of Integrated Marketing Communication Dimensions on Profitability of Selected Five Star Hotels in Lagos State Nigeria." International Journal of Advanced Studies of Economics and Public Sector Management 13, no. 1 (2025): 1–21. https://doi.org/10.48028/iiprds/ijasepsm.v13.i1.01.

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Profitability of any organization is critical for its growth especially in a keenly competitive environment as Nigeria where there are sizable number of hotels struggling to survive and remain sustained. Despite the importance of this critical factor, literature has indicated that most five-star hotels face persistent challenges in terms of profitability due little or non-adoption of integrated marketing communication dimensions (advertising, direct marketing, mobile marketing, social media campaign and public relations). Past studies have tried to present the challenges confronting these five
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Gouveia, Aucenir. "Digital marketing." RCMOS - Revista Científica Multidisciplinar O Saber 1, no. 12 (2024): 93–115. http://dx.doi.org/10.51473/rcmos.v1i1.2023.202.

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This study sought to present the theme “Digital Marketing: an essential tool for the company's profitability”. With the technological era increasingly present in the lives of the population, the way to publicize the company also had to be updated, thus Digital Marketing was gaining ground. The general objective of this article was to discuss digital marketing and its role in business innovation. The methodology used was a literature review, where different materials already published on the subject portrayed here were searched in reliable databases. Thus, this research concludes that digital m
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ZABURMEKHA, Ye. "EFFICIENCY OF INTEGRATED MARKETING COMMUNICATIONS IN THE ACTIVITIES OF A COMMERCIAL BANK." Herald of Khmelnytskyi National University. Economic sciences 284, no. 4(3) (2020): 187–91. https://doi.org/10.31891/2307-5740-2020-284-4(3)-34.

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In modern conditions of rapid development of information economy and growth of economic significance Information about financial and banking institutions that compete with the advantage is the use of content marketing communications, justified by a review of the effectiveness of financing such activities and correct determination of its effectiveness. As you know, neither commercial banks use a variety of methods to stimulate the sale of banking products, advertising services, etc. However, with the development of marketing, replenishment of market conditions of functioning of banking institut
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Koliadenko, V. A., and Y. V. Vasylchenko. "The Applied Principles of Development of the Marketing Program of the Communications Operator PrAT «VF Ukraine» Taking into Account the Impact of Relationship Marketing." Business Inform 11, no. 514 (2020): 462–67. http://dx.doi.org/10.32983/2222-4459-2020-11-462-467.

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The article is aimed at defining and substantiating the basic principles of the communications operator’s marketing program, taking into account the impact of the conception of relationship marketing, since many communication services companies direct most of their resources to attract new customers. Efforts to keep existing customers are minimal, at least as far as the official marketing program is concerned. This view of marketing is restrictive and potentially useless. The publication defines the mechanism of general action of marketing relations to the enterprise; mandatory trends and acce
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Koliadenko, V. A., and Y. V. Vasylchenko. "The Applied Principles of Development of the Marketing Program of the Communications Operator PrAT «VF Ukraine» Taking into Account the Impact of Relationship Marketing." Business Inform 11, no. 514 (2020): 462–67. http://dx.doi.org/10.32983/2222-4459-2020-11-462-467.

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The article is aimed at defining and substantiating the basic principles of the communications operator’s marketing program, taking into account the impact of the conception of relationship marketing, since many communication services companies direct most of their resources to attract new customers. Efforts to keep existing customers are minimal, at least as far as the official marketing program is concerned. This view of marketing is restrictive and potentially useless. The publication defines the mechanism of general action of marketing relations to the enterprise; mandatory trends and acce
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I.M., Malancea. "THE ROLE OF BRANDING AND INTEGRATED COMMUNICATIONS IN STRENGTHENING CORPORATE IMAGE." ИННОВАЦИОННЫЕ НАУЧНЫЕ ИССЛЕДОВАНИЯ 2021 12-2(14) (January 13, 2022): 291–301. https://doi.org/10.5281/zenodo.5846981.

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The efforts involved in building a company's image are not just the responsibility of the marketing department or its efforts, but rather cover the entire business. The sensory reflections that define the term company image are characterized by quality, price, product availability, trust, level of service, company history, company reputation, and possibly advertising, which even if it does not have an influence on production quality or price, can shape a presentation of the product and the company to the final consumer. Any company that has interacted with certain stakeholders (e.g., consu
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Todorova, Gergana, and Georgi Zhelyazkov. "Impact of marketing communication mix on business results of SMEs." SHS Web of Conferences 120 (2021): 02016. http://dx.doi.org/10.1051/shsconf/202112002016.

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Marketing communications show a favorable impact on all aspects of the company’s activities. They play an essential role in shaping the final economic results. The purpose of the research is to study the effects of elements for marketing communication mix on the business results of selected small and medium enterprises in Stara Zagora district, Bulgaria. The collection of primary data has been developed and disseminated to the owners/managers of SME’s survey. The research uses a descriptive and casual research approach to identify the impact of individual communication elements - advertising,
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Jabado, Roula, and Rim Jallouli. "Impact of Data Analytics Capabilities on CRM Systems’ Effectiveness and Business Profitability." Journal of Telecommunications and the Digital Economy 12, no. 1 (2024): 427–45. http://dx.doi.org/10.18080/jtde.v12n1.845.

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In the current digital era, understanding the role of Data Analytics Capabilities (DAC) in Customer Relationship Management (CRM) systems is essential for businesses seeking better decision-making. While DAC is acknowledged as a Critical Success Factor (CSF) for CRM systems, there is a gap in empirical evidence quantifying its effect on business profitability. This study aims to (1) present the conceptual foundation of the impact of DAC for CRM systems on marketing decisions and business profitability, and (2) empirically estimate the impact of integrating DAC on marketing performance and busi
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Dissertations / Theses on the topic "Profitability of marketing communications"

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Бірштейн, Є. О. "Шляхи удосконалення діяльності КП «Туристично-інформаційний центр міста Одеси» з організації послуг культурного туризму". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Birstein.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються науково-теоретичні підходи щодо надання послуг культурного туризму. Проведено аналіз господарської діяльності та організаційної структури, стану комунікаційної політики комунального підприємства «ТІЦ міста Одеси». За результами маркетингового дослідження ринку споживачів туристичних послуг, розроблено програма туру культурного туризму для іноземних туристів за маршрутом Варшава – Одеса – Варшава, за прямим авіарейсом компанії «LOT Polish Airlines». В роботі проведено економ
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Shahzad, Aamer, and Syed Nadeem Hussain Shah. "If and how environmental friendliness be a profitable marketing strategy in the current recession? : Comparative study on management’s perspectives at two food retailers’ in Sweden." Thesis, Mälardalens högskola, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9834.

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Abstract Date: 2010-05-28 Authors:        Aamer Shahzad &amp; Syed Nadeem Hussain Shah. Advisor: Mr. Konstantin Lampou Program: M.S. International Marketing Title: If and how environmental friendliness be a profitable marketing strategy in the current recession? A comparative study on managements’ perspectives at two food retailers in Sweden. Problem: During the current recession, consumers are not as much willing to pay more for green but expensive products as were in the past. However, despite this changing consumer attitude, food retailers in Sweden claim their marketing strategy as enviro
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Шкурупская, И. А., І. О. Шкурупська та I. Shkurupskaya. "Интегрированные маркетинговые коммуникации предприятий на рынке гелиоэнергетического оборудования". Diss., Одесский национальный экономический университет, 2014. http://dspace.oneu.edu.ua/jspui/handle/123456789/3723.

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Диссертация посвящена обоснованию научно-методических положений формирования интегрированных маркетинговых коммуникаций (ИМК) на предприятиях рынка гелиоэнергетического оборудования. В результате исследования теоретических подходов основ концепции интегрированных маркетинговых коммуникаций предложено уточнение предмета ИМК, сделан акцент на бинарности их происхождения (реальной и виртуальной), а также на триединой цели применения ИМК предприятием. Для оценки эффективности ИМК автором разработана стратегическая карта в рамках системы сбалансированных показателей (ССП), которая учитывает специфи
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Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and A. N. Zholudeva. "Marketing communications." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/18327.

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Marketing communications is defined by actions a firm takes to communicate with end-users, consumers and external parties. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/18327
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Jenkins, Wanda Y. "Marketing Strategies for Profitability in Small Independent Restaurants." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1407.

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The restaurant industry is the second largest employer in the United States; however, only 33% of restaurants are successful during the first 3 years of operation. The purpose of this exploratory multiple case study was to determine what marketing strategies small independent restaurant owners need for profitability. Aaker's brand equity model was the conceptual framework used to ground this study. Using a purposeful criterion sampling technique and semistructured interviews, 12 individuals (2 managers and 2 employees from 3 restaurants in Philadelphia) participated in the study. Data collecte
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KJELIN, MARIA, and EMELIE ÖSTLUND. "Hur ska klädexponeringen se ut i den perfekta webbshoppen?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20694.

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I dagens samhälle handlar det om att vara så effektiv som möjligt för att vinna tid. Som Benjamin Franklin en gång sa att ”Tid är pengar”, är något som vi människor allt mer tagit fasta på då vi ställer höga krav på utvecklingen och dess teniska förmågor. Idag har de flesta människor tillgång till en dator med internetuppkoppling som vi dagligen utför sysslor vid. Det kan vara allt ifrån jobbrelaterade aktiviteter, hålla kontakten med nära och kära, söka information om vad som händer i världen och i vår omgivning, till mer nöjesinriktade delar såsom online spel och shopping. Just shopping via
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Ayerra, Raquel, Manuel Jimenez, and Asier Vega. "Integrated Marketing Communications in Advertising." Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-852.

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<p>This research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience</p>
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Сагер, Людмила Юріївна, Людмила Юрьевна Сагер, Liudmyla Yuriivna Saher, Алла Миколаївна Дядечко, Алла Николаевна Дядечко, and Alla Mykolaivna Diadechko. "Integrated marketing communications: theoretical bases." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/16300.

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Aspa, Jukka Kimmo Antero. "Celebrity endorsement in marketing communications." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10838.

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This master thesis will discuss elements of using celebrity in marketing communication. Theory will cover basic communication process, Elaboration Likelihood Model, and meaning transfer model but main focus will be in discussing various celebrity selection theories, identifying different risks involved in using celebrities in marketing communication and investigating ways how to utilize celebrities to enhance the communication. Several examples are included to provide connection to real life use of celebrities.
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Ogorelkova, Elena. "New trends in marketing communications." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10839.

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The goal of this thesis is to analyze new trends in marketing communications that appeared in response to major world changes happening recently, understand the reason and consequences of these changes on business environment in order companies could perform well in modern world. My work is concentrating on the analysis of recent and dramatic changes in a way marketers are communicating to consumers and it could be useful to any professional that deals with creation and performing marketing campaigns. The relation between marketing communications techniques and consumers' behavior will be show
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Books on the topic "Profitability of marketing communications"

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Grigoryan, Ekaterina. Marketing communications. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions.&#x0D; Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directi
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Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. Marketing Communications. Routledge, 2020. http://dx.doi.org/10.4324/9781003089292.

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Gilliland, Debbie. Marketing communications. 2nd ed. BPP Publishing, 2004.

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Blythe, Jim. Marketing communications. Prentice Hall, 1999.

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Marketing, Chartered Instiutute of, ed. Marketing communications. CIM Publishing, 2003.

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Wood, Gill. Marketing communications. Elsevier/CIM, 2005.

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M, Anderson Patricia. Marketing communications. Prentice-Hall, 1986.

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Wood, Gill. Marketing communications. Elsevier, 2004.

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Kitchen, Philip J., and Marwa E. Tourky. Integrated Marketing Communications. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6.

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Jefkins, Frank. Modern Marketing Communications. Springer Netherlands, 1991. http://dx.doi.org/10.1007/978-94-011-6868-7.

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Book chapters on the topic "Profitability of marketing communications"

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Baron, Steve, and Kim Harris. "Service Profitability." In Services Marketing. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24174-3_9.

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Baron, Steve, Kim Harris, and Toni Hilton. "Service Profitability." In Services Marketing. Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-16396-7_10.

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Baker, Michael J. "Marketing communications." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_15.

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Christopher, Martin, and Malcolm McDonald. "Communications Strategy." In Marketing. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_13.

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Groucutt, Jonathan, and Cheryl Hopkins. "Integrated Marketing Communications." In Marketing. Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_9.

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Baker, Michael J. "Marketing Communications." In Marketing: An Introductory Text. Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_15.

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Groucutt, Jonathan, and Paul Griseri. "Marketing communications." In Mastering e-Business. Macmillan Education UK, 2004. http://dx.doi.org/10.1007/978-0-230-21451-4_7.

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Macarthur, Hamish E., and Merlin Stone. "Marketing Communications." In How to Market Computers and Information Technology. Palgrave Macmillan UK, 1994. http://dx.doi.org/10.1007/978-1-349-13402-1_7.

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Hart, Norman A. "Marketing Communications." In Strategic Public Relations. Palgrave Macmillan UK, 1995. http://dx.doi.org/10.1007/978-1-349-13481-6_3.

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Evans, Martin, and Luiz Moutinho. "Marketing Communications." In Contemporary Issues in Marketing. Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14299-6_8.

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Conference papers on the topic "Profitability of marketing communications"

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Gujar, Praveen, Gunjan Paliwal, and Sriram Panyam. "Revolutionizing In-House Digital Marketing with End-to-End Marketing Automation Powered by AI and SaaS." In 2024 IEEE Colombian Conference on Communications and Computing (COLCOM). IEEE, 2024. http://dx.doi.org/10.1109/colcom62950.2024.10720305.

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Ma, Jianrui, Xiaolu Han, Chaolun Wang, and Shilian Yu. "Technological Impact on Private Domain Marketing Systems." In 2024 International Conference on Ubiquitous Computing and Communications (IUCC). IEEE, 2024. https://doi.org/10.1109/iucc65928.2024.00105.

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Vijayakumar, R., and A. Geetha. "Impact of Green Marketing Communications on Consumer’s Behaviour." In 2024 2nd International Conference on Recent Advances in Information Technology for Sustainable Development (ICRAIS). IEEE, 2024. https://doi.org/10.1109/icrais62903.2024.10811735.

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Tatikonda, Reshmi, Jainath Ponnala, Ramya Thatikonda, Dileep Kumar Yendluri, M. Kempanna, and Bhuvanesh Ananthan. "Optimizing Digital Marketing Strategies Through Search Engine Optimization." In 2024 IEEE International Conference on Contemporary Computing and Communications (InC4). IEEE, 2024. http://dx.doi.org/10.1109/inc460750.2024.10649088.

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Kumar, Satish, V. N. Bajpai, Ashish Kumar Jha, and Sunil Upadhyay. "Predictive Analytics for Customer Lifetime Value (CLV) Optimization: Estimating CLV to Inform Strategic Marketing Decisions for Maximizing Profitability." In 2024 13th International Conference on System Modeling & Advancement in Research Trends (SMART). IEEE, 2024. https://doi.org/10.1109/smart63812.2024.10882516.

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Wang, Yue, Yi Yang, Yun Zhao, et al. "Telecom Marketing Recommendation Script Generation Based on LLM Structure." In 2024 International Conference on Ubiquitous Computing and Communications (IUCC). IEEE, 2024. https://doi.org/10.1109/iucc65928.2024.00102.

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Xu, Haitao, Yiwen Sun, Kaleem Ullah Qasim, et al. "Understanding the Business of Online Affiliate Marketing: An Empirical Study." In IEEE INFOCOM 2025 - IEEE Conference on Computer Communications. IEEE, 2025. https://doi.org/10.1109/infocom55648.2025.11044696.

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Shonia, Devi. "CRM - marketing - tool for increasing competition and profitability for modern company." In 2011 5th International Conference on Application of Information and Communication Technologies (AICT). IEEE, 2011. http://dx.doi.org/10.1109/icaict.2011.6110888.

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Malancea, Iurie. "The role of branding and integrated communications in strengthening corporate image." In Conferinta stiintifica internationala "Strategii si politici de management in economia contemporana", editia VII. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2022.28.

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The efforts involved in building a company's image are not just the responsibility of the marketing department or its efforts, but rather cover the entire business. The sensory reflections that define the term company image are characterized by quality, price, product availability, trust, level of service, company history, company reputation, and possibly advertising, which even if it does not have an influence on production quality or price, can shape a presentation of the product and the company to the final consumer. Any company that has interacted with certain stakeholders (e.g., consumers
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Moscaliuc, Ruslana. "Theoretical-conceptual aspects of customer-oriented business organization." In International scientific conference "Development Through Research and Innovation" IDSC-2025. Academy of Economic Studies, 2025. https://doi.org/10.53486/dri2025.23.

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This paper analyzes the strategic role of Customer Relationship Management (CRM) systems in enhancing business performance. The aim is to show how CRM supports customer loyalty, automates processes, and improves decision-making. Using qualitative analysis and segmentation models such as ABC and XYZ, the study outlines CRM as both a technological solution and a business strategy. CRM centralizes customer data, integrates sales and marketing activities, and ensures consistent communication. Key features-such as contact management, task automation, and reporting-improve workflow and offer better
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Reports on the topic "Profitability of marketing communications"

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Haight, Glenn. Calculating Profitability for a Direct Marketing Operation. Alaska Sea Grant College Program, 2010. http://dx.doi.org/10.4027/cpdmo.2010.

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Katragadda, Laxmi Vijigeesh. Reevaluating Social Media Marketing Communications. Iowa State University, 2019. http://dx.doi.org/10.31274/cc-20240624-1205.

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Niehm, Linda S., Amy Dorie, Sara Jablon, Ann Marie Fiore, and Jessica Hurst. Innovating with Underutilized Marketing Strategies to Enhance Profitability for Small Retail-related Firms. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1417.

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Arroyo-Almaraz, Isidoro, and Cliff Van-Wyk. Multicultural Marketing in Spain; perspectives on communications directed at immigrant population groups. Revista Latina de Comunicación Social, 2011. http://dx.doi.org/10.4185/rlcs-66-2011-942-482-504-en.

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Asfaw, Etenesh. “Dehqan” Farms: Uzbekistan’s Underserved 70 Percent. TOSHKENT SHAHRIDAGI XALQARO VESTMINSTER UNIVERSITETI, 2020. https://doi.org/10.70735/vzxc8585.

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Support targeted to the small Dehqan farms would increase national agricultural productivity, supporting livelihoods in rural areas. Seventy percent of Uzbekistan’s agricultural output comes from the Dehqan farms that represent 95 percent of all farms and operate only one-fifth of all farmland. Dehqan farms have unrestricted production and marketing choices, stronger tenure security, and higher crop productivity compared with large farms. Dehqan farms, however, experience global yield gaps, have difficulty entering modern markets and own little incomes. Uzbekistan’s agriculture sector needs to
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O'Dair, Marcus. Enterprise Blockchain and the Hyperledger Brand: Challenges and Opportunities. The Linux Foundation, 2021. https://doi.org/10.70828/jwen4242.

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This report, commissioned by the Linux Foundation, examines perceptions of Hyperledger and enterprise blockchain more widely. The focus is the Hyperledger brand, rather than Hyperledger’s technology. Drawing on survey and interview data as well as secondary sources, it identifies both challenges and points of leverage with the aim of informing Hyperledger’s strategic development, particularly in terms of marketing, communications, and community building.
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Finch, John, and Chuks Otioma. Consumers as Innovators and the UK Financial Conduct Authority’s Consumer Duty. University of Glasgow and University of Strathclyde, 2025. https://doi.org/10.36399/gla.pubs.349742.

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We address the scope, purpose, and initial implementation from July 2023 of the UK Financial Conduct Authority’s (FCA) Consumer Duty. As an instance of financial regulation innovation, the Consumer Duty is having a major impact in the financial services sector and has impacted on the organisation of markets for financial services and in the interactions of consumers and providers. The Duty brings to prominence the ways in which the production, marketing and use of financial services products and services are strongly interrelated. It highlights: (1) Consumers’ financial literacy; (2) Providers
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Aboal, Diego, and Ezequiel Tacsir. Innovation and Productivity in Services and Manufacturing: The Role of ICT Investment. Inter-American Development Bank, 2015. http://dx.doi.org/10.18235/0011715.

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Several studies have highlighted information and communications technology (ICT) as a driver of firm productivity in developed countries. However, evidence of the impacts of ICT on services and manufacturing, particularly in developing countries, is scarce. This paper analyzes the determinants of investment in ICT at the firm level and how investments in ICT ultimately affect innovation and productivity in Uruguayan service firms compared to manufacturing firms. The results show that investments in ICT are subject to economies of scale to a greater degree than other types of investments. They
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Albert, Jose Ramon, Francis Mark Quimba, Ramonette Serafica, et al. The Extent of Innovation in Philippine Business and Industry: Results of the 2021 PIDS Survey of Innovation Activities. Philippine Institute for Development Studies, 2023. http://dx.doi.org/10.62986/dp2023.11.

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Following Schumpeter’s ideas, the Oslo Manual defines innovation as “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations”. With the advent of the Fourth Industrial Revolution, governments have become even more cognizant of innovation as a major driver of economic performance, from output to productivity and competitiveness. The Philippine government acknowledges its role in establishing and maintaining a conducive policy environment
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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia.
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