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Books on the topic 'Profitability of marketing communications'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Grigoryan, Ekaterina. Marketing communications. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions. Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directi

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2

Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. Marketing Communications. Routledge, 2020. http://dx.doi.org/10.4324/9781003089292.

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3

Gilliland, Debbie. Marketing communications. 2nd ed. BPP Publishing, 2004.

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4

Blythe, Jim. Marketing communications. Prentice Hall, 1999.

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5

Marketing, Chartered Instiutute of, ed. Marketing communications. CIM Publishing, 2003.

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6

Wood, Gill. Marketing communications. Elsevier/CIM, 2005.

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7

M, Anderson Patricia. Marketing communications. Prentice-Hall, 1986.

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8

Wood, Gill. Marketing communications. Elsevier, 2004.

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9

Kitchen, Philip J., and Marwa E. Tourky. Integrated Marketing Communications. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6.

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10

Jefkins, Frank. Modern Marketing Communications. Springer Netherlands, 1991. http://dx.doi.org/10.1007/978-94-011-6868-7.

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11

author, Luck Edwina, Barker Nigel author, Sassenberg Anne-Marie author, Shimp Terence A. author, and Andrews J. Craig author, eds. Integrated marketing communications. 5th ed. Cengage, 2018.

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12

Tom, Griffin. International marketing communications. Butterworth-Heinemann, 1993.

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13

Ltd, Brierley Price Prior, and Chartered Institute of Marketing, eds. Diploma: Marketing communications. 2nd ed. BPP, 1992.

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14

Schultz, Don E. Integrated marketing communications. NTC Business Books, 1993.

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15

Ottesen, Otto. Marketing Communication Management: A Holistic Approach for Increased Profitability. Copenhagen Business School Press, 2001.

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16

Marketing Through Effective Communication: The Key to Improved Profitability (Tudor Business Publishing). Tudor Business Publishing, 1992.

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17

Eagle, Lynne. Marketing Communications. Routledge, 2014. http://dx.doi.org/10.4324/9781315778860.

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18

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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19

Egan, John. Marketing Communications. SAGE Publications, Limited, 2020.

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20

Bell, Geraldine, and Babek Taheri. Marketing Communications. Goodfellow Publishers, Limited, 2017.

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21

Marketing Communications. Bookboon, 2013.

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22

Marketing communications. 2nd ed. BPP Professional Education, 2004.

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23

Marketing Communications. Duncker & Humblot, 2021.

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24

Marketing Communications. Prentice Hall, 2005.

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25

Marketing Communications. Routledge, 2008.

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26

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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27

Hutton. Marketing Communications. Pearson Education, Limited, 2001.

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28

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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29

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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30

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2014.

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31

Bell, Geraldine, and Babek Taheri. Marketing Communications. Goodfellow Publishers, Limited, 2017.

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32

Egan, John. Marketing Communications. SAGE Publications, Limited, 2023.

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33

Marketing Communications. Bookboon.com, 2013.

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34

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2014.

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35

Marketing Communications. Bookboon.com, 2013.

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36

Koekemoer, Ludi. Marketing Communications. Juta Academic, 2004.

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37

Egan, John. Marketing Communications. SAGE Publications, Limited, 2020.

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38

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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39

Marketing Communications. Bookboon.com, 2013.

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40

Egan, John. Marketing Communications. SAGE Publications, Limited, 2023.

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41

Copley, Paul, and Ian Robinson. Marketing Communications. Pearson Education, Limited, 1997.

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42

Turnbull, Sarah, and Chris Fill. Marketing Communications. Pearson Education, Limited, 2022.

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43

Marketing Communications. Pearson Education, 2000.

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44

Marketing Communications. Int. Cengage Business Press, 2007.

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45

Marketing Communications. Taylor & Francis Group, 2014.

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46

Marketing Communications. Routledge, 2014.

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47

Marketing Communications. Taylor & Francis Group, 2014.

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48

Marketing Communications. SAGE Publications Ltd, 2015.

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49

Marketing Communications. Taylor & Francis Group, 2006.

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50

Marketing Communications. Taylor & Francis Group, 2020.

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