Relevant bibliographies by topics / Profitability of marketing investments

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Profitability of marketing investments'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Profitability of marketing investments.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Profitability of marketing investments"

1

El Qirem, Ihab Ali, Abdul Razzak Alshehadeh, Ghaleb Awad Elrefae, and Shorouq Eletter. "Marketing investment and its impact on profitability and sustainable growth." Journal of Infrastructure, Policy and Development 8, no. 7 (2024): 4788. http://dx.doi.org/10.24294/jipd.v8i7.4788.

Full text
Abstract:
This study aims to elucidate the impact of marketing investment dimensions (MTS, MTOE, ROMI) on profitability indicators (ROA, ROE, GPM, OPM) and sustainable growth indicators (SGR, ARG) for service companies. The study population consisted of 135 service companies listed on the Amman Stock Exchange. A purposive sample of 55 companies was selected from this population. Financial reports and statements from 2018–2022 for these companies were analyzed to achieve the study objectives, employing appropriate statistical methods like multiple regression to test hypotheses. Previous literature shows
APA, Harvard, Vancouver, ISO, and other styles
2

Maklan, Stan, Joe Peppard, and Philipp Klaus. "Show me the money." European Journal of Marketing 49, no. 3/4 (2015): 561–95. http://dx.doi.org/10.1108/ejm-08-2013-0411.

Full text
Abstract:
Purpose – The purpose of this paper is to examine the conundrum between the increasingly importance of investments in new information technologies (IT) on marketing practice and marketing scholars continuing to question the profitability of IT-led marketing initiatives. Design/methodology/approach – Systematic reviews of the relevant literature on the financial and market return of customer relationship management (CRM) investments from both Marketing and Information Systems (IS) literature were conducted. Findings – Findings suggest that, while both IS and Marketing scholars try to determine
APA, Harvard, Vancouver, ISO, and other styles
3

Bayazidi, Yahya, Enayatollah Homaie Rad, Mehdi Mojahedian, et al. "The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013." International Journal of Pharmaceutical and Healthcare Marketing 10, no. 4 (2016): 467–76. http://dx.doi.org/10.1108/ijphm-06-2015-0029.

Full text
Abstract:
Purpose The main aim of this study is to investigate the effects of marketing and costs and research and development (R&D) investments on profitability of pharmaceutical companies of Iran. Design/methodology/approach In this study, pharmaceutical companies that have been accepted in Tehran Stock Exchange until March 19, 2013 were investigated. Random-effect panel data estimator was used for this purpose. Findings The findings indicate that variables such as company size, capital-to-total asset ratio and debt-to-asset ratio have an effect on profitability. But, company life, advertising cos
APA, Harvard, Vancouver, ISO, and other styles
4

Adamovska, Viktoriіa, Ievgeniia Mishchuk, Diana Denysenko, Polina Porosla, and Iryna Dashko. "Integration of energy independence into marketing strategies of small and medium-sized enterprises: state support and profitability analysis." Technology audit and production reserves 2, no. 4(82) (2025): 24–32. https://doi.org/10.15587/2706-5448.2025.326703.

Full text
Abstract:
The object of research is the marketing strategy of energy independence of enterprises. One of the most problematic areas is determining the effectiveness of energy independence marketing strategies and their profitability due to limited access to official data, investment statistics, and reports on state programs for calculations. The research used various methods. The logical method was used to justify the feasibility of energy independence, system analysis helped to assess its benefits and risks. Systematization and generalization methods were used to identify the main components of the con
APA, Harvard, Vancouver, ISO, and other styles
5

Pimonenko, Tetiana, Oleksii Liuliov, and Yana Us. "Marketing strategies of green investments: basic concepts and specific features." Herald of Ternopil National Economic University, no. 1(91) (January 1, 2019): 177–85. http://dx.doi.org/10.35774/visnyk2019.01.177.

Full text
Abstract:
Due to the rapid increase of environmental concerns among consumers and their interest in purchasing eco-friendly and environmentally safe goods and services, a considerable amount of research has been carried out on theoretical and practical aspects of green marketing. Thus, the study provides an analysis of the role of environmental factor in enhancing competitive advantages of the company. The authors conclude that the growth of company competitiveness results in the greater interest of prospective investors in improving company environmental performance. The aim of the article is to system
APA, Harvard, Vancouver, ISO, and other styles
6

Safari, Mohammad. "Customer Lifetime Value Analysis to Profitability Management: A Framework to Strategic Marketing." International Letters of Social and Humanistic Sciences 46 (January 2015): 99–108. http://dx.doi.org/10.18052/www.scipress.com/ilshs.46.99.

Full text
Abstract:
The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. Nowadays most of corporations and firms in the world, including manufacturers and servicers, increasingly gain their incomes and profits through constructing and maintaining long-term relationship with customers. The move towards a customer-centered approach to marketing, coupled with the increasing availability of customer transaction data, has led to an interest in understanding and estimating customer lifetime value (CLV). Furthermore as marketing endeavours to be more accountable, th
APA, Harvard, Vancouver, ISO, and other styles
7

Chan, Y. Lilian. "Impact of Investments and Productivity on Profitability." Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 9, no. 1 (2009): 30–39. http://dx.doi.org/10.1111/j.1936-4490.1992.tb00576.x.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Galitskikh, Vladimir N., Darya V. Presnyakova, and Andrey A. Presnyakov. "MARKETING SOLUTIONS IN MANAGING THE INVESTMENT PORTFOLIO OF A COMMERCIAL BANK." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2/5, no. 143 (2024): 106–11. http://dx.doi.org/10.36871/ek.up.p.r.2024.02.05.012.

Full text
Abstract:
Investments occupy an important place in ensuring the financial stability and efficiency of a commercial bank. Marketing analysis of the stock market makes it possible to make a management decision on the formation of an optimal investment portfolio. This helps to provide competitive advantages over other credit institutions and expand its share in the financial market. The development of marketing activities is carried out taking into account the formation of a financial strategy and ensuring profitability from active operations. The obtained data on the dynamics of sectors of the economy mak
APA, Harvard, Vancouver, ISO, and other styles
9

Echchakoui, Said. "Salesperson profitability in relationship marketing." Journal of Modelling in Management 9, no. 3 (2014): 306–23. http://dx.doi.org/10.1108/jm2-02-2014-0014.

Full text
Abstract:
Purpose – This paper aims to answer a prominent question that arises for the manager who wishes to recruit a salesperson to maintain and develop a portfolio–customer relationship: Under which condition is this decision profitable for the firm? Though several authors have underscored the importance of the salesperson's role in the creation of purchaser–salesperson relationships, in the author's knowledge, no study has focused on the salesperson's profitability in the relationship approach. This issue is significant for sales managers because the investment in sales force is greater, and the rel
APA, Harvard, Vancouver, ISO, and other styles
10

Indahwati, Indahwati, and Ni Ketut Yulia Agustini. "Pentingnya Management Capability Dalam IT Investment dan Marketing Performance Meningkatkan Profitability Perbankan Indonesia Tahun 2019-2022." Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi 27, no. 1 (2024): 121–35. https://doi.org/10.35591/wahana.v27i1.923.

Full text
Abstract:
The existence of a digital bank is very helpful for the community in conducting transactions in the Covid-19 condition where all activities are carried out from home/work from home. Many banks were iplementing digital technology in order to increase the effectiveness and efficiency of banking operations and profitability as well. This study aimed to find out how much banking digitization can increase the marketing of banking products, which in turn will increase their profitability. This study used four variables; IT investment, marketing performance, management capability and profitability, w
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Profitability of marketing investments"

1

Pavlíková, Markéta. "Studie výkonnosti ekofarmy a jejího navýšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224450.

Full text
Abstract:
This thesis deals with performance of a company Horňácká Farma s.r.o. processing and marketing organic beef meat. The goal is to find ways to increase the performance of the farm. Based on the analysis of the current state recommendations to remove bottlenecks in the process have been made. These recommendations generally contribute to higher business performance.
APA, Harvard, Vancouver, ISO, and other styles
2

Matikiti, Rosemary. "Impact of internet marketing on the profitability of the hospitality sector in the Eastern Cape Province, South Africa." Thesis, University of Fort Hare, 2011. http://hdl.handle.net/10353/570.

Full text
Abstract:
The application of internet marketing techniques has been widespread in the hospitality sector worldwide, with many hotels crafting websites for marketing purposes. However, there is still a debate and speculation on the impact of internet marketing on business performance and profitability. Given the well-recognised value of internet marketing in the hospitality and tourism industry, this study sought to examine the impact of internet marketing on the profitability of the hospitality sector in South Africa and to establish factors which influence internet marketing usage. In order to achieve
APA, Harvard, Vancouver, ISO, and other styles
3

Бережна, А. В. "Удосконалення міжнародної маркетингової діяльності торговельного підприємства (на прикладі ТОВ «Ергономіка Україна»)". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12676.

Full text
Abstract:
У роботі розглядаються теоретико-методичні основи дослідження міжнародної маркетингової діяльності торговельного підприємства. Досліджено чинники впливу та методи оцінки ефективності міжнародної маркетингової діяльності торговельного підприємства. Охарактеризовано сучасний стан міжнародної маркетингової діяльності ТОВ «Ергономіка Україна». Проведено SWOT- та PEST-аналіз ТОВ «Ергономіка Україна». Проаналізовано показники ефективності міжнародної маркетингової діяльності ТОВ «Ергономіка Україна». Запропоновано шляхи удосконалення міжнародної маркетингової діяльності ТОВ «Ергономіка Украї
APA, Harvard, Vancouver, ISO, and other styles
4

Jenkins, Wanda Y. "Marketing Strategies for Profitability in Small Independent Restaurants." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1407.

Full text
Abstract:
The restaurant industry is the second largest employer in the United States; however, only 33% of restaurants are successful during the first 3 years of operation. The purpose of this exploratory multiple case study was to determine what marketing strategies small independent restaurant owners need for profitability. Aaker's brand equity model was the conceptual framework used to ground this study. Using a purposeful criterion sampling technique and semistructured interviews, 12 individuals (2 managers and 2 employees from 3 restaurants in Philadelphia) participated in the study. Data collecte
APA, Harvard, Vancouver, ISO, and other styles
5

ZHANG, Xi. "Improving the profitability of direct marketing : a quantile regression approach." Digital Commons @ Lingnan University, 2009. https://commons.ln.edu.hk/mkt_etd/5.

Full text
Abstract:
Direct marketing is to target consumers who are most likely to respond. A number of target selection methods have been employed to select potential customers. These methods either only consider the customer response probability and ignore the profit issue or assume that the estimates of profit are homogenous across customers when considering the expected amount of profit. Furthermore, the traditional analytical techniques based on ordinary least squares (OLS) regression, which focus on the average customer, cannot examine the differences of various customer groups or account for customer heter
APA, Harvard, Vancouver, ISO, and other styles
6

Haydock, Michael P. "Portfolio Construction: The Efficient Diversification of Marketing Investments." ScholarWorks, 2008. https://scholarworks.waldenu.edu/dissertations/485.

Full text
Abstract:
Efforts in the marketing sciences can be distinguished between the analysis of individual customers and the examination of portfolios of customers, giving scarce theoretical guidance concerning the strategic allocation of promotional investments. Yet, strategic asset allocation is considered in financial economics theory to be the most important set of investment decisions. The problem addressed in this study was the application of strategic asset allocation theory from financial economics to marketing science with the aim of improving the financial results of investment in direct marketing pr
APA, Harvard, Vancouver, ISO, and other styles
7

Thomas-Ogboja, Olayinka. "Using eCommerce to Improve Product Marketing and Profitability in Nigeria." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5137.

Full text
Abstract:
Small and medium enterprises in Nigeria rarely use eCommerce, which has led to lagging market shares and profitability compared to firms in other countries that use eCommerce. Approximately 90% of boutique fashion businesses shut down their businesses due to the inability to operate outside their business location. The social exchange theory was used in this multiple case study to explore how some small business owners in the boutique fashion industry use eCommerce to improve product marketing and profitability in Nigeria. The target population for this study was 5 fashion boutique owners base
APA, Harvard, Vancouver, ISO, and other styles
8

Friedrich, Ekkehard Arne. "The profitability of momentum investing." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/4373.

Full text
Abstract:
Thesis (MScEng (Industrial Engineering))--University of Stellenbosch, 2010.<br>ENGLISH ABSTRACT: Several studies have shown that abnormal returns can be generated simply by buying past winning stocks and selling past losing stocks. Being able to predict future price behaviour by past price movements represents a direct challenge to the Efficient Market Hypothesis, a centrepiece of contemporary finance. Fund managers have attempted to exploit this effect, but reliable footage of the performance of such funds is very limited. Several academic studies have documented the presence of the momentum
APA, Harvard, Vancouver, ISO, and other styles
9

Ryals, Lynette. "The total value of the customer and targeted marketing strategies." Thesis, Cranfield University, 2002. http://dspace.lib.cranfield.ac.uk/handle/1826/10618.

Full text
Abstract:
The literature shows some recent calls for an end to 'unaccountable' marketing (Rust et al., 2001; Sheth and Sharma, 2001) and the use of customer lifetime value as an appropriate marketing metric (Rust et al., 2001). Some commentators recommend the application of shareholder value measures to the valuation of customer relationships (Uyemara, 1997; Mariotti, 1996). The thesis evaluates the application of shareholder value measures to the valuation of customers. Shareholder value involves both risk and return; therefore, the thesis argues, the risk of the customer or segment has to be identifie
APA, Harvard, Vancouver, ISO, and other styles
10

Liu, Hong Juan. "Customer profitability modelling for direct marketing of business insurance to SMEs." Thesis, Lancaster University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539664.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Profitability of marketing investments"

1

Gérard, Jean-Pierre. Employment, interest & profitability. Economica, 1999.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

1936-, Keegan Warren J., ed. Marketing plans that work: Targeting growth and profitability. Butterworth-Heinemann, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Malcolm, McDonald, and Malcolm McDonald. Marketing plans that work: Targeting growth and profitability. Butterworth-Heinemann, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

J, Keegan Warren, ed. Marketing plans that work: Targeting growth and profitability. 2nd ed. Butterworth-Heinemann, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Best, Roger J. Market-based management: Strategies for growing customer value and profitability. 5th ed. Pearson Prentice Hall, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Best, Roger J. Market-based management: Strategies for growing customer value and profitability. Prentice-Hall International, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Preston, Gee Erin, ed. Product management for hospitals: Organizing for profitability. American Hospital Pub., 1987.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Jedidi, Kamel. Managing advertising and promotion for long-run profitability. Marketing Science Institute, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

David, Walters. Managing retail productivity and profitability. Macmillan Business, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Fitzpatrick, Heather L. Marketing management for non-marketing managers: Improving returns on marketing investments. American Institute of Certified Public Accountants, 2013.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Profitability of marketing investments"

1

Diamanti, Olga, Christos Tzovas, and Nicos Sykianakis. "The Impact of Covid-19 Pandemic in Financial Performance of Firms Listed in the Athens Stock Exchange." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_105.

Full text
Abstract:
AbstractThe world was severely affected by the COVID-19 outbreak, causing, among others, possibly the worst global recession since 1930s. Of course not all sectors of economic activity were influenced in a similar way. While pharmaceutical companies had a boost in their profitability, other sectors including travel, tourism and leisure experienced huge losses and needed to be subsidized by the government. The current study investigates the impact of COVID-19 pandemic in the financial performance of firms listed in the Athens Stock Exchange (ASE). The sample includes 82 companies listed in the
APA, Harvard, Vancouver, ISO, and other styles
2

Baron, Steve, and Kim Harris. "Service Profitability." In Services Marketing. Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-24174-3_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Baron, Steve, Kim Harris, and Toni Hilton. "Service Profitability." In Services Marketing. Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-16396-7_10.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Pearson, Stewart. "Controlling Marketing Investments." In Building Brands Directly. Palgrave Macmillan UK, 1996. http://dx.doi.org/10.1007/978-1-349-13771-8_12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Meyer, Anton, and Christian Blümelhuber. "Relationship Marketing Success Through Investments in Services." In Relationship Marketing. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8_7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Hennig-Thurau, Thorsten. "Relationship Marketing Success Through Investments in Customers." In Relationship Marketing. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8_8.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Echchakoui, Sa d. "Salesperson Profitability in Relationship Marketing." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Lohrum, Matthias. "Relationship Marketing Success Through Investments in Products — The Case of BSH." In Relationship Marketing. Springer Berlin Heidelberg, 2000. http://dx.doi.org/10.1007/978-3-662-09745-8_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Hinson, Robert E., Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Sewornu Coffie, and Eddy Khosa. "Tourism Promotion Strategies and Investments." In Hospitality and Tourism Marketing. Productivity Press, 2024. http://dx.doi.org/10.4324/9781032688497-27.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Schmidt, Ruth A., and Helen Wright. "Analysis of Asset Utilisation, Profitability and Performance." In Financial Aspects of Marketing. Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25020-2_8.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Profitability of marketing investments"

1

Kumar, Satish, V. N. Bajpai, Ashish Kumar Jha, and Sunil Upadhyay. "Predictive Analytics for Customer Lifetime Value (CLV) Optimization: Estimating CLV to Inform Strategic Marketing Decisions for Maximizing Profitability." In 2024 13th International Conference on System Modeling & Advancement in Research Trends (SMART). IEEE, 2024. https://doi.org/10.1109/smart63812.2024.10882516.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Dormenco, Lidia, and Maia Bajan. "The impact of marketing costs on the financial performance of the entity." In International student scientific conference, ISSC 2025 "Challenges of accounting for young researchers", 9th Edition. Academy of Economic Studies, 2025. https://doi.org/10.53486/issc2025.39.

Full text
Abstract:
This study investigates the impact of marketing costs on the financial performance of businesses. Marketing expenditures, often viewed as a critical driver for revenue generation, can also represent a significant cost for organizations. The primary objective of this research is to explore the relationship between marketing costs and the profitability of entities in various sectors. A mixed-methods approach was employed, combining qualitative data from interviews with marketing managers and quantitative analysis through financial performance metrics of several companies over a defined period. T
APA, Harvard, Vancouver, ISO, and other styles
3

Pylypenko, K. A., Sofiya Brygina, and Yelyzaveta Pukas. "Marketing promotion of gastronomy tourism in Ukraine." In The 5th Economic International Conference “Competitiveness and sustainable development“. Technical University of Moldova, 2023. http://dx.doi.org/10.52326/csd2023.34.

Full text
Abstract:
The article outlines the need to use promotion methods for the development of tourism, namely ethnic-gastronomic tourism in a period of uncertainty. It requires a lot of efforts and investments of various nature. One of the areas of strengthening is the use of marketing tools. In order to develop tourism and achieve the level of profitability, the correct use of digital marketing systems should be timely and effective.
APA, Harvard, Vancouver, ISO, and other styles
4

Fourné, Sebastian P. L., and Felix Arndt. "Slack Accumulation Trajectories of State-Owned Enterprises and Publicly-Listed Companies." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-038.

Full text
Abstract:
This study examines how state-owned enterprises (SOEs) and publicly listed companies (PLCs) save for a rainy day, for major investments, and maintain a long-term outlook by accumulating absorbed and unabsorbed slack resources. Research about the antecedents of slack is “largely populated by untested theorizing” and assumptions (Titus et al., 2022, p. 1290) and requires a dynamic perspective (Du et al., 2021). In addition, “research in both economics and management has yet to clarify” slack accumulation in SOEs (Bruton et al., 2015, p. 102). Do SOEs (relative to PLCs) accumulate more absorbed o
APA, Harvard, Vancouver, ISO, and other styles
5

Malancea, Iurie. "The role of branding and integrated communications in strengthening corporate image." In Conferinta stiintifica internationala "Strategii si politici de management in economia contemporana", editia VII. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/icspm2022.28.

Full text
Abstract:
The efforts involved in building a company's image are not just the responsibility of the marketing department or its efforts, but rather cover the entire business. The sensory reflections that define the term company image are characterized by quality, price, product availability, trust, level of service, company history, company reputation, and possibly advertising, which even if it does not have an influence on production quality or price, can shape a presentation of the product and the company to the final consumer. Any company that has interacted with certain stakeholders (e.g., consumers
APA, Harvard, Vancouver, ISO, and other styles
6

Bestman, S., F. M. Khatrawi, R. M. Almahdi, and B. M. Dalbahy. "A Data Driven Approach to Optimizing Gas Reservoir Management Through Machine Learning and Phase Behavior Analysis of Production Data." In SPE Conference at Oman Petroleum & Energy Show. SPE, 2024. http://dx.doi.org/10.2118/218548-ms.

Full text
Abstract:
The significance of reservoir management has been recognized by the Oil and Gas industry as a strategy for maximizing resource recovery while minimizing investment. Fowler et al (1996) identify reservoir management as a tool to manage risks while optimizing profitability. Fanchi (2018) points out that successful reservoir management requires an understanding of the reservoir structure, the distribution of fluids within the reservoir, drilling and maintaining wells which can produce fluids from the reservoir, transport and processing of produced fluids, refining and marketing the fluids, safely
APA, Harvard, Vancouver, ISO, and other styles
7

Al Jarwan, Dr Abdulla, and Fathesha Sheikh. "Vertical Integration Strategy Implementation Through Hybrid Upstream and Downstream Concession Agreements." In Abu Dhabi International Petroleum Exhibition & Conference. SPE, 2021. http://dx.doi.org/10.2118/207585-ms.

Full text
Abstract:
Abstract Upstream developments in prolific oil and gas fields are highly profitable and hence attract various investors/partners, whereas Downstream developments profitability is margin based and challenging under certain situations to receive similar interest for investment in the same location. Vertical Integration Strategy implementation through hybrid upstream and downstream concession agreements can help address this issue. The seventies witnessed major changes in the oil industry's structures and strategies resulting from the nationalization of oil and gas reserves. This ultimately led t
APA, Harvard, Vancouver, ISO, and other styles
8

Trišić, Marko. "MANAGING DIGITAL MARKETING VISIBILITY OF ECOTOURISM, SUSTAINABLE AND GREEN TOURISM." In TOURISM AND GREEN INVESTMENTS. University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, 2024. http://dx.doi.org/10.52370/tisc24258mt.

Full text
Abstract:
Since tourism businesses are expected to survive and flourish in today's market, much effort was put into finding a well-adjusted business model. Modern business models are primarily digital marketing based and driven by technological development that facilitates communication. Due to the hyper-competitive market, the main issue remains to find the audience for presenting a product's value, which is the type of marketing that best suits the current habits of environmentally conscious tourists. This scientific study compared expert evaluations of ecotourism, sustainable tourism, and green touri
APA, Harvard, Vancouver, ISO, and other styles
9

Golovataia, Ludmila, and Farida Nemiri Iaisi. "Sustainable marketing strategies as a key business tool." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.20.

Full text
Abstract:
Purpose of the article: The purpose of this article is to explore how sustainable marketing strategies can serve as a critical tool for businesses to address global challenges and contribute to the achievement of long-term sustainability goals. It highlights the growing recognition among companies that investing in social and environmental improvements enhances both reputation and profitability. Methodology: The article uses a theoretical analysis of current business practices related to sustainable marketing, focusing on the relationship between company strategies, consumer expectations, and
APA, Harvard, Vancouver, ISO, and other styles
10

Skačkauskienė, Ilona, and Julija Nekrosiene. "MARKETING EFFECTIVENESS EVALUATION POSSIBILITIES AND CHALLENGES FOR BUSINESS: A BIBLIOMETRIC ANALYSIS." In 12th International Scientific Conference „Business and Management 2022“. Vilnius Gediminas Technical University, 2022. http://dx.doi.org/10.3846/bm.2022.836.

Full text
Abstract:
The importance of marketing effectiveness evaluation and its impact on businesses is the core discussion in this article. After reviewing scientific articles on marketing effectiveness topics, the lack of a unified approach for mar-keting effectiveness evaluation was determined. In order to measure marketing effectiveness, it is important to set the specific goals and objectives for particular marketing activity, as well as select for evaluation the appropriate measure-ment methods and metrics. The selected evaluation system has to contribute to the company’s marketing strategy and the achieve
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Profitability of marketing investments"

1

Haight, Glenn. Calculating Profitability for a Direct Marketing Operation. Alaska Sea Grant College Program, 2010. http://dx.doi.org/10.4027/cpdmo.2010.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Niehm, Linda S., Amy Dorie, Sara Jablon, Ann Marie Fiore, and Jessica Hurst. Innovating with Underutilized Marketing Strategies to Enhance Profitability for Small Retail-related Firms. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1417.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Aboal, Diego, and Ezequiel Tacsir. Innovation and Productivity in Services and Manufacturing: The Role of ICT Investment. Inter-American Development Bank, 2015. http://dx.doi.org/10.18235/0011715.

Full text
Abstract:
Several studies have highlighted information and communications technology (ICT) as a driver of firm productivity in developed countries. However, evidence of the impacts of ICT on services and manufacturing, particularly in developing countries, is scarce. This paper analyzes the determinants of investment in ICT at the firm level and how investments in ICT ultimately affect innovation and productivity in Uruguayan service firms compared to manufacturing firms. The results show that investments in ICT are subject to economies of scale to a greater degree than other types of investments. They
APA, Harvard, Vancouver, ISO, and other styles
4

Gamboa-Estrada, Fredy, and Andrés Sánchez-Jabba. The Effects of Foreign Investor Composition on Colombia´s Sovereign Debt Flows. Banco de la República Colombia, 2022. http://dx.doi.org/10.32468/be.1222.

Full text
Abstract:
Assessing the composition of sovereign debt holders is important because investors’ behavior varies according to distinctive components, including shareholders’ preferences, regulatory constraints, and profitability mandates. To study this issue, we examine the determinants of offshore investments of mutual funds and pension funds, which concentrate Colombia’s outstanding sovereign debt. Our results indicate that mutual funds exhibit considerable sensitivity to shocks in global factors, such as the Federal Funds Rate, sovereign risk, and the composition of financial indices. This contrasts wit
APA, Harvard, Vancouver, ISO, and other styles
5

McGill, Karis, and Eleanor Turner. Return on Investment Analysis of Private Sector Facilitation Funds for Rwandan Agribusinesses. RTI Press, 2020. http://dx.doi.org/10.3768/rtipress.2020.rr.0042.2008.

Full text
Abstract:
This study analyzes the return on investment for an agribusiness facilitation fund implemented in Rwanda. Combining project monitoring data with supplementary surveys and interviews of recipient agribusinesses, we find a positive return on investment in terms of farmer income generated per dollar spent by the US government. To determine the commercial viability of the investments, we estimate the payback period and find the median time it will take a firm to recoup the entire investment through profits is 3.7 years. We estimate the net present value of the entire fund portfolio to be $12.5 mil
APA, Harvard, Vancouver, ISO, and other styles
6

Asfaw, Etenesh. “Dehqan” Farms: Uzbekistan’s Underserved 70 Percent. TOSHKENT SHAHRIDAGI XALQARO VESTMINSTER UNIVERSITETI, 2020. https://doi.org/10.70735/vzxc8585.

Full text
Abstract:
Support targeted to the small Dehqan farms would increase national agricultural productivity, supporting livelihoods in rural areas. Seventy percent of Uzbekistan’s agricultural output comes from the Dehqan farms that represent 95 percent of all farms and operate only one-fifth of all farmland. Dehqan farms have unrestricted production and marketing choices, stronger tenure security, and higher crop productivity compared with large farms. Dehqan farms, however, experience global yield gaps, have difficulty entering modern markets and own little incomes. Uzbekistan’s agriculture sector needs to
APA, Harvard, Vancouver, ISO, and other styles
7

Johnny, Teneisha, and Mark D. Wenner. Tourism and Ecotourism Development in Guyana: Issues and Challenges and the Critical Path Forward. Inter-American Development Bank, 2015. http://dx.doi.org/10.18235/0009267.

Full text
Abstract:
Guyana has high potential to develop a nature-based tourist niche market and help diversify its economic base, which now depends on the export of primary commodities. Despite many natural attractions, Guyana is still at a nascent stage of nature-based development relying on primary factors for tourism development as opposed to thorough planning, focused investments, and aggressive marketing efforts. Other segments of traditional tourism development such as business and leisure also are undeveloped and little studied. The tourism sector in general faces many constraints, such as high air travel
APA, Harvard, Vancouver, ISO, and other styles
8

Kren, Janez, Cynthia O’Regan, Conor O'Toole, Luke Rehill, and Alice Smith. SME investment report 2024: Developments between 2016 and 2023. ESRI, 2025. https://doi.org/10.26504/sustat129.

Full text
Abstract:
Despite a robust domestic economic performance, over the past number of years, the Irish enterprise sector has been hit with a series of external shocks. From Brexit to the COVID-19 pandemic and then the external inflationary shocks following the energy price crisis, enterprises have faced challenges that have put pressure on their sustainability in day-to-day operations and heightened uncertainty around their commitment to capital investment. Yet long-term investment is critical to enhance productivity and drive profitability going forward. Over and above these external shocks, firms are grap
APA, Harvard, Vancouver, ISO, and other styles
9

Gachot, Sebastien, Carmine Paolo De Salvo, and Gonzalo Rondinone. Analysis of Agricultural Policies in Jamaica (2015-2019). Inter-American Development Bank, 2021. http://dx.doi.org/10.18235/0003901.

Full text
Abstract:
The agricultural sector plays a crucial role in Jamaicas economic development by contributing to employment (15.93% of the active population in 2019; higher than the regional average) and exports (18% of total exports in 2019). This monograph offers an update of the Producer Support Estimate (PSE) methodology applied to Jamaica for the period 2015-2019 and documents the evolution of agricultural policies-related GHG emissions over the same period. Between 2015 and 2019, the market price support remained, by far, the main PSE component in Jamaica, heavily concentrated in the poultry subsector,
APA, Harvard, Vancouver, ISO, and other styles
10

Carpenter, Marie, and William Lazonick. The Pursuit of Shareholder Value: Cisco’s Transformation from Innovation to Financialization. Institute for New Economic Thinking Working Paper Series, 2023. http://dx.doi.org/10.36687/inetwp202.

Full text
Abstract:
Once the global leader in telecommunication systems and the Internet, over the past two decades the United States has fallen behind global competitors, and in particular China, in mobile communication infrastructure—specifically 5G and Internet of Things (IoT). This national failure, with the socioeconomic and geopolitical tensions that it creates, is not due to a lack of US government investment in the knowledge required for the mobility revolution. Nor is it because of a dearth of domestic demand for the equipment, devices, and applications that can make use of this infrastructure. Rather, t
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Profitability of marketing investments' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography