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Books on the topic 'Profitability of marketing investments'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Gérard, Jean-Pierre. Employment, interest & profitability. Economica, 1999.

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2

1936-, Keegan Warren J., ed. Marketing plans that work: Targeting growth and profitability. Butterworth-Heinemann, 1997.

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3

Malcolm, McDonald, and Malcolm McDonald. Marketing plans that work: Targeting growth and profitability. Butterworth-Heinemann, 1997.

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4

J, Keegan Warren, ed. Marketing plans that work: Targeting growth and profitability. 2nd ed. Butterworth-Heinemann, 2002.

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5

Best, Roger J. Market-based management: Strategies for growing customer value and profitability. 5th ed. Pearson Prentice Hall, 2009.

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6

Best, Roger J. Market-based management: Strategies for growing customer value and profitability. Prentice-Hall International, 1997.

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7

Preston, Gee Erin, ed. Product management for hospitals: Organizing for profitability. American Hospital Pub., 1987.

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8

Jedidi, Kamel. Managing advertising and promotion for long-run profitability. Marketing Science Institute, 1998.

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9

David, Walters. Managing retail productivity and profitability. Macmillan Business, 1996.

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10

Fitzpatrick, Heather L. Marketing management for non-marketing managers: Improving returns on marketing investments. American Institute of Certified Public Accountants, 2013.

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11

Stoeckel, A. B. Wool into the 21st century: Implications for marketing and profitability. Centre for International Economics, 1990.

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12

Jegadeesh, Narasimhan. Profitability of momentum strategies: An evaluation of alternative explanations. National Bureau of Economic Research, 1999.

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13

Rosenzweig, Mark Richard. Wealth, weather risk, and the composition and profitability of agricultural investments. Technical Dept., Latin America and Caribeean, World Bank, 1992.

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14

Gupta, Sunil. Managing Customers as Investments. Pearson Education, 2007.

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15

Blume, Alan. Your virtual success: Finding profitability in an online world. Career Press, 2010.

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16

Grant, Kenneth L. Trading risk: Enhanced profitability through risk control. Wiley, 2004.

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17

Dunn, Michael. The marketing accountability imperative: Driving superior returns on marketing investments. Jossey-Bass, 2009.

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18

Muldoon, Katie. Catalog marketing: The complete guide to profitability in the catalog business. 2nd ed. American Management Association, 1988.

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19

United States. Federal Trade Commission. Office of Consumer and Business Education and North American Securities Administrators Association, eds. Multilevel marketing plans. Bureau of Consumer Protection, Office of Consumer & Business Education, 1996.

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20

Dekimpe, Marnik G. Sustained spending and persistent response: A new look at long-term marketing profitability. Marketing Science Institute, 1997.

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21

Peter, Field, World Advertising Research Centre, and Institute of Practitioners in Advertising, eds. Marketing in the era of accountability: Identifying the marketing practices and metrics that truly increase profitability. World Advertising Research Center, 2007.

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22

Peck, Mark A. Integrated account management: How business-to-business marketers maximize customer loyalty and profitability. AMACOM, 1997.

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23

Wadia, Kris. Optimising e-brand profitability: Launching, growing and protecting your brand online. Financial Times Prentice Hall, 2001.

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24

Knackstedt, Mary V. The interior design business handbook: A complete guide to profitability. Wiley, 2012.

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25

Melʹnikas, B. I. Investit͡s︡ionno-stroitelʹnyĭ kompleks Litvy: Vneshneėkonomicheskie svi͡a︡zi, marketing, upravlenie : uchebnoe posobie. Redakt͡s︡ionno-izdatelʹskiĭ sovet Litovskoĭ akademii upravlenii͡a︡, 1990.

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26

Sakharov, A. A. Proektnoe upravlenie investit︠s︡ii︠a︡mi v vertikalʹno integrirovannykh strukturakh: Monografii︠a︡. Gos. universitet upravlenii︠a︡, 2010.

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27

Knackstedt, Mary V. The interior design business handbook: A complete guide to profitability. Wiley, 2012.

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28

Dekimpe, Marnik G. Sustained spending and persistent response: A new look at long-term marketing profitability. Marketing Science Institute, 1997.

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29

Muchna, Claus. Strategische Marketing-Früherkennung auf Investitionsgütermärkten. Deutscher Universitätsverlag, 1988.

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30

Grakhov, V. P. Formirovanie i organizat︠s︡ii︠a︡ kont︠s︡ept︠s︡ii marketing-menedzhmenta v investit︠s︡ionno-stroitelʹnom komplekse. Gumanistika, 2005.

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31

Stephen, Bond, and Bank of England, eds. The roles of expected profitability, Tobin's Q and cash flow in econometric models of company investment. Bank of England, 2004.

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32

Philip, Kotler, ed. Marketing Asian places: Attracting investment, industry, and tourism to cities, states, and nations. Wiley & Sons (Asia), 2002.

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33

Service, Foreign Investment Advisory. Marketing a country: Promotion as a tool for attracting foreign investment. International Finance Corporation, 1990.

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34

Knackstedt, Mary V. Interior design business handbook: A complete guide to profitability. 3rd ed. Wiley, 2002.

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35

Hines, Mary Alice. Marketing real estate internationally. Quorum Books, 1988.

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36

Wells, Louis T. Marketing a country: Promotion as a tool for attracting foreign investment. Multilateral Investment Guarantee Agency, 1990.

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37

Alberta, ed. Refining the focus: Alberta's international marketing strategy. Govt. of Alberta, 2000.

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38

1931-, Steinmann Heinrich, ed. Off-balance sheet financial instruments: Maximizing profitability and managing risk in financial services. Probus Pub., 1994.

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39

N, Chorafas Dimitris. Off-balance sheet financial instruments: Maximizing profitability and managing risk in financial services. Irwin Professional Pub., 1994.

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40

Sadhak, H. Mutual funds in India: Marketing strategies and investment practices. Sage India Private Ltd., 1997.

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41

Carstensen, Hans L. A marketing primer: Setting up an annuity program. Financial Institutions Marketing Association, 1988.

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42

Lenskold, James D. Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability. McGraw-Hill, 2003.

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43

Schweitzer, Stuart O., and Z. John Lu. Patent Protection. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190623784.003.0012.

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Patent protection, innovation, and profitability are all intimately connected in the pharmaceutical industry. Without patent protection there would be no marketing exclusivity, and competitors would immediately enter any market where there was a new successful drug, eventually driving price down to the marginal production cost. Future R&D would never take place because there would be no way for firms to earn a yield on those investments in developing new pharmaceuticals. Patents, however, entail societal cost, because they raise the diffusion cost of knowledge and makes some innovative dru

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44

LAVEINE, Claude. Marketing Calculations: Market - Price - Profitability - Advertising. Independently Published, 2019.

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45

Short, Tim. Psychology of Successful Trading: Behavioural Strategies for Profitability. Taylor & Francis Group, 2017.

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46

Short, Tim. Psychology of Successful Trading: Behavioural Strategies for Profitability. Taylor & Francis Group, 2017.

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47

Barker and Sloane Inc. Temple. Creating Profitability: The Sales and Marketing Challenge. Amer Trucking Assn, 1985.

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48

Posavac, Steven S. Cracking the Code : Leveraging Consumer Psychology to Drive Profitability: Leveraging Consumer Psychology to Drive Profitability. Taylor & Francis Group, 2015.

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49

McKinley, Mac. Marketing Alignment: Breakthrough Strategies for Growth and Profitability. Hats Off Books, 2002.

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50

Employment, Interest, and Profitability. Economica, 1999.

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