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Dissertations / Theses on the topic 'Profitability of marketing investments'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Pavlíková, Markéta. "Studie výkonnosti ekofarmy a jejího navýšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224450.

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This thesis deals with performance of a company Horňácká Farma s.r.o. processing and marketing organic beef meat. The goal is to find ways to increase the performance of the farm. Based on the analysis of the current state recommendations to remove bottlenecks in the process have been made. These recommendations generally contribute to higher business performance.

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Matikiti, Rosemary. "Impact of internet marketing on the profitability of the hospitality sector in the Eastern Cape Province, South Africa." Thesis, University of Fort Hare, 2011. http://hdl.handle.net/10353/570.

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The application of internet marketing techniques has been widespread in the hospitality sector worldwide, with many hotels crafting websites for marketing purposes. However, there is still a debate and speculation on the impact of internet marketing on business performance and profitability. Given the well-recognised value of internet marketing in the hospitality and tourism industry, this study sought to examine the impact of internet marketing on the profitability of the hospitality sector in South Africa and to establish factors which influence internet marketing usage. In order to achieve

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Бережна, А. В. "Удосконалення міжнародної маркетингової діяльності торговельного підприємства (на прикладі ТОВ «Ергономіка Україна»)". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12676.

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У роботі розглядаються теоретико-методичні основи дослідження міжнародної маркетингової діяльності торговельного підприємства. Досліджено чинники впливу та методи оцінки ефективності міжнародної маркетингової діяльності торговельного підприємства. Охарактеризовано сучасний стан міжнародної маркетингової діяльності ТОВ «Ергономіка Україна». Проведено SWOT- та PEST-аналіз ТОВ «Ергономіка Україна». Проаналізовано показники ефективності міжнародної маркетингової діяльності ТОВ «Ергономіка Україна». Запропоновано шляхи удосконалення міжнародної маркетингової діяльності ТОВ «Ергономіка Украї

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Jenkins, Wanda Y. "Marketing Strategies for Profitability in Small Independent Restaurants." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1407.

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The restaurant industry is the second largest employer in the United States; however, only 33% of restaurants are successful during the first 3 years of operation. The purpose of this exploratory multiple case study was to determine what marketing strategies small independent restaurant owners need for profitability. Aaker's brand equity model was the conceptual framework used to ground this study. Using a purposeful criterion sampling technique and semistructured interviews, 12 individuals (2 managers and 2 employees from 3 restaurants in Philadelphia) participated in the study. Data collecte

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ZHANG, Xi. "Improving the profitability of direct marketing : a quantile regression approach." Digital Commons @ Lingnan University, 2009. https://commons.ln.edu.hk/mkt_etd/5.

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Direct marketing is to target consumers who are most likely to respond. A number of target selection methods have been employed to select potential customers. These methods either only consider the customer response probability and ignore the profit issue or assume that the estimates of profit are homogenous across customers when considering the expected amount of profit. Furthermore, the traditional analytical techniques based on ordinary least squares (OLS) regression, which focus on the average customer, cannot examine the differences of various customer groups or account for customer heter

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Haydock, Michael P. "Portfolio Construction: The Efficient Diversification of Marketing Investments." ScholarWorks, 2008. https://scholarworks.waldenu.edu/dissertations/485.

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Efforts in the marketing sciences can be distinguished between the analysis of individual customers and the examination of portfolios of customers, giving scarce theoretical guidance concerning the strategic allocation of promotional investments. Yet, strategic asset allocation is considered in financial economics theory to be the most important set of investment decisions. The problem addressed in this study was the application of strategic asset allocation theory from financial economics to marketing science with the aim of improving the financial results of investment in direct marketing pr

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Thomas-Ogboja, Olayinka. "Using eCommerce to Improve Product Marketing and Profitability in Nigeria." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5137.

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Small and medium enterprises in Nigeria rarely use eCommerce, which has led to lagging market shares and profitability compared to firms in other countries that use eCommerce. Approximately 90% of boutique fashion businesses shut down their businesses due to the inability to operate outside their business location. The social exchange theory was used in this multiple case study to explore how some small business owners in the boutique fashion industry use eCommerce to improve product marketing and profitability in Nigeria. The target population for this study was 5 fashion boutique owners base

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Friedrich, Ekkehard Arne. "The profitability of momentum investing." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/4373.

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Thesis (MScEng (Industrial Engineering))--University of Stellenbosch, 2010.<br>ENGLISH ABSTRACT: Several studies have shown that abnormal returns can be generated simply by buying past winning stocks and selling past losing stocks. Being able to predict future price behaviour by past price movements represents a direct challenge to the Efficient Market Hypothesis, a centrepiece of contemporary finance. Fund managers have attempted to exploit this effect, but reliable footage of the performance of such funds is very limited. Several academic studies have documented the presence of the momentum

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Ryals, Lynette. "The total value of the customer and targeted marketing strategies." Thesis, Cranfield University, 2002. http://dspace.lib.cranfield.ac.uk/handle/1826/10618.

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The literature shows some recent calls for an end to 'unaccountable' marketing (Rust et al., 2001; Sheth and Sharma, 2001) and the use of customer lifetime value as an appropriate marketing metric (Rust et al., 2001). Some commentators recommend the application of shareholder value measures to the valuation of customer relationships (Uyemara, 1997; Mariotti, 1996). The thesis evaluates the application of shareholder value measures to the valuation of customers. Shareholder value involves both risk and return; therefore, the thesis argues, the risk of the customer or segment has to be identifie

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Liu, Hong Juan. "Customer profitability modelling for direct marketing of business insurance to SMEs." Thesis, Lancaster University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539664.

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De, Luca Roberto. "Brand value, marketing investments and capital structure. An empirical analysis." Doctoral thesis, Universita degli studi di Salerno, 2011. http://hdl.handle.net/10556/263.

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2009 - 2010<br>An ever growing number of businesses is becoming aware that one of the highest value business assets in the current competitive context is the brand associated with a company’s products or services. In a world which is becoming ever more complex and turbulent, individuals and businesses today find themselves having to confront a wider range of choices than ever before, while having less and less time in which to consider their buying decisions. Consequently, the ability of a brand to simplify consumer choices, reduce perceived risk and create expectations has significant value.

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Danko, A., and N. V. Shyriaieva. "Guerrilla marketing for high-tech start-ups." Thesis, Національний технічний університет "Харківський політехнічний інститут", 2017. http://repository.kpi.kharkov.ua/handle/KhPI-Press/43328.

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Zafari, Hesameddin. "Marketing Strategies to Enhance Profitability Among International Oil and Gas Service Companies." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4118.

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A significant drop in oil price in 2014 resulted in enormous pressure on marketing managers of international oilfield service companies to address new market expectations. In such competitive conditions, some marketing managers lack strategies to leverage profitability during downturns. The purpose of this multiple case study was to explore strategies that senior marketing managers of international oilfield service companies in the Middle East successfully used to enhance sales performance, revenues, and profits during periods of declining oil prices. Theory of market segmentation, targeting,

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Ward, Lacey L. "Profitability of storage hedges for Kansas wheat producers." Thesis, Kansas State University, 2015. http://hdl.handle.net/2097/19054.

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Master of Science<br>Agricultural Economics<br>John A. Fox<br>Hard Red Winter Wheat is an extremely important part of the Kansas agricultural industry. In Kansas, this type of wheat is planted in the fall and harvested in mid-June. After harvest, producers have the option to either store or sell their wheat. If they decide to store, the wheat can be stored on-farm or in a commercial facility. Another storage decision is whether to store the wheat hedged or unhedged (speculative) storage. Hedging is a technique to limit the price risk associated with selling or buying commodities. This

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Pikkujämsä, P. (Pauliina). "Place marketing and foreign direct investments in the changing ICT era." Doctoral thesis, Oulun yliopisto, 2018. http://urn.fi/urn:isbn:9789526219899.

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Abstract The purpose of this study is to explore how place marketing manifests within foreign direct investment (FDI) in the new era of information and communications technology. The study reviews the literature on place marketing that emphasises FDI and defines place marketing as a tool to pursue FDI more systematically and efficiently in order to increase the value of a place. The study shows that place marketing can be used in multiple ways to pursue inward FDI activities and that it is multifaceted, not just a service offered by investment promotion agencies. This empirical study of place

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Hagängen, Johan, and Yashar Najafzadeh. "Real Estate Profitability in three European cities : A quantitative study of risk adjusted returns from real estate investments." Thesis, Stockholm University, School of Business, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-5969.

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<p>This is a study of the profitability of three European real estate markets. The returns from real estate investments in Stockholm, London and Paris are compared on a risk-adjusted basis. The study takes the perspective of a corporate real estate investor, an investment bank, insurance company or other actor who whishes to invest in real estate. Real estate consists of land and any buildings or improvements located on the land. The real estate market has a few characteristics that differentiate it from other markets. The planning and construction of buildings is a time consuming process. Thi

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Claycomb, David. "An Economic Study of the Relative Profitability of Alfalfa Production and Marketing Practices." TopSCHOLAR®, 1995. http://digitalcommons.wku.edu/theses/903.

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The seasonality of the price of alfalfa hay in Kentucky was studied as well as the potential cost or profitability of storage of this hay. Economic comparison of alfalfa hay production to other farm enterprises was carried out. In addition, an estimate of the value of two qualities of alfalfa hay was calculated based on 1991 prices. The analysis of 41 years of marketing data demonstrated significant differences (P<.01) in price with seasonal lows in June/July and a steady increase in price to a high in March. In general (based on $100 per ton hay and 12% interest) the alfalfa hay producer coul

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Gandee, Jesse E. "Modeling direct farm marketing in West Virginia a spatial, policy, and profitability analysis /." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=2842.

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Thesis (M.S.)--West Virginia University, 2003.<br>Title from document title page. Document formatted into pages; contains ix, 87 p. : ill. (some col.). Includes abstract. Includes bibliographical references (p. 84-87).

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Lin, Lin. "Measuring customer online visiting behavior and its impact on purchase decision and profitability." Diss., The University of Arizona, 2004. http://hdl.handle.net/10150/280623.

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Effective relationship marketing requires accurate measurement of customer tenure/loyalty and a thorough understanding of its impact on firm performance. Although such studies are plentiful for brick-and-mortar firms, few exist for Internet-based E-tailers. Given the visit-intensive customer behavior online, past methods and theories on customer bases analysis and lifetime-profitability relationship based on purchase events may not apply in an e-commerce context. This dissertation proposes a measurement framework that incorporates customers' online visiting behavior both at the in-session, "mi

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Kelley, Sharon M. "The Influence of Social Media| Effects of Online User-Generated Reviews on Customers' Perceptions and Business Profitability." Thesis, Capella University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13427927.

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<p> Online customer reviews (OCRs) have become an important part of the customer’s shopping experience. The purpose of this qualitative exploratory single-case study was to investigate and better understand, how customers’ perceptions and experiences shared on OCRs or other social media outlets affected business revenue generation and profitability. The OCR phenomenon was explored from the consumer’s perspective. The healthcare industry, private-practice sector was used as a case subject. However, business operations, not the field of medicine, was the focus of this study. Du

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Solman, Linnea. "Making Investments in Trade Shows Effective : - How can they be made more effective?" Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32963.

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The purpose of this paper is to investigate how investments in trade shows can be made more effective. The method was a descriptive study build on primary and secondary sources. The primary sources were collected in an anonymous survey where 204 respondents were asked about their experience of trade shows and what attracts them. The secondary sources were collected from previous research collected from scientific articles. The theory indicated that more effective investments in trade shows could be made upon what the visitor requires and attracts of. The implication of the paper was that inspi

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Jackman, Susan May. "An investigation into customer profitability analysis and relationship marketing strategy : a New Zealand case study." Thesis, University of Canterbury. Accounting and Information Systems, 1999. http://hdl.handle.net/10092/2707.

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There has been an increasing recognition of the importance of customer profitability analysis and its use in a relationship marketing strategy (Carrol, 1992-1993; Johnson, 1992; Storbacka, 1993). Yet, to date, this has largely been unsubstantiated by academic research. A case study was conducted at a bank to describe a relationship marketing strategy and a customer profitability analysis (CPA) system and to discover how the customer profitability information provided by the CPA system is used to support the relationship marketing strategy. The Bank follows a relationship marketing strategy as

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Laws, Brandon B. "Effects of FluidGro on Centennial Supply: implementing effective marketing strategies to enhance sales and profitability." Thesis, Kansas State University, 2012. http://hdl.handle.net/2097/14859.

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Master of Agribusiness<br>Department of Agricultural Economics<br>Allen Featherstone<br>Because agriculture is a cornerstone in the U.S. and World economies, the agricultural retail industry is becoming more competitive. To gain a competitive advantage, agricultural retailers must take advantage of competencies that they have. The thesis provides an in depth analysis of how FluidGro products effect the profitability of Centennial. It explores the issues impacting Ag Retail and how marketing concepts and theories can make a retailer achieve success in volatile times. Insight is provided rega

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Adams, Meredith Elaine. "Beyond the Glass: Examining Wine Tasting Room Profitability Using the 4Ps of the Marketing Mix." Thesis, Virginia Tech, 2016. http://hdl.handle.net/10919/71351.

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Recent exponential increases in attendance at wine tasting rooms resulted in growing research in this subject area as producers seek to learn more about wine tasting room customers and identify ways to capitalize on additional revenue-generating opportunities. Direct wine sales are big business with $3.4 billion in sales in the United States in 2010. Research has shown that small and medium-sized wineries have become financially dependent on direct sales linked to wine tasting rooms with an average of 70 percent of winery sales coming from the tasting room. With limited sources outlining best

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Hallett, Austin P. "Finding Profitability of Technical Trading Rules in Emerging Market Exchange Traded Funds." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/cmc_theses/375.

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This thesis further investigates the effectiveness of 15 variable moving average strategies that mimic the trading rules used in the study by Brock, Lakonishok, and LeBaron (1992). Instead of applying these strategies to developed markets, unique characteristics of emerging markets offer opportunity to investors that warrant further research. Before transaction costs, all 15 variable moving average strategies outperform the naïve benchmark strategy of buying and holding different emerging market ETF's over the volatile period of 858 trading days. However, the variable moving averages perform p

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REDMOND, WILLIAM HILES. "THE EFFECTS OF PIONEER FIRM PRICE STRATEGY ON MARKET CONCENTRATION AND FIRM PERFORMANCE (STRUCTURE, SHARE, PROFITABILITY, INNOVATION)." Diss., The University of Arizona, 1985. http://hdl.handle.net/10150/188127.

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The research examines linkages between firm strategy and market structure and also between firm strategy and firm performance. To evaluate these linkages, the research focuses on the initial price strategy of market pioneer firms, changes in market concentration, and subsequent firm achievements in the area of market share and profitability. Drawing from previous research in the areas of marketing strategy, corporate strategy and industrial organization, arguments are developed supporting the notion of different structural and performance outcomes resulting from different pioneer firm price st

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Lundström, Kristofer, and Arvid Smedsaas. "All your returns are belong to us : An exploratory study of how industry characteristics affect investments in the Swedish video game sector." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298470.

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Being relatively young, the Swedish video game industry has experienced explosive growth in recent years, surpassing several traditional industries. Exemplified by the purchase of King for approximately three times the price of Volvo, and the fact that one in ten people on the planet has played a Swedish video game. This development notwithstanding, the industry remains academically unexplored, suffering high rates of failure among new businesses, and for many companies, access to capital is problematic. In many ways a unique industry; Reversing traditional business models. involving the commu

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Emrich, Kellie J. "Profitability and the Financial Strategies of Women-Owned Small Businesses." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/196.

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The fastest growing segment of business development in the United States comes from small business start-ups, with 42% of these businesses being women owned. Women-owned businesses are annually 25% less profitable when compared to the average small business in the United States. Based on the theory of planned behavior, the purpose of this single exploratory case study was to investigate how women small business owners and their employees use financial strategies to increase the profitability of their businesses. Data came from semistructured interviews with 1 woman business owner and 5 busines

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Smith, David M. 1961. "The Effect of Different Forms of Accounting Feedback, Cost Aggregation and Pricing Knowledge on Profitability and Profit Estimation." Thesis, University of North Texas, 1997. https://digital.library.unt.edu/ark:/67531/metadc278233/.

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This study extends a research stream calling for further research regarding pricing and accounting feedback. Marketing executives rely heavily on accounting information for pricing decisions, yet criticize accounting feedback usefulness. To address this criticism, this research integrates the cognitive psychology and accounting literature addressing feedback effectiveness with pricing research in the marketing discipline. The research extends the scope of previous accounting feedback studies by using a control group and comparing two proxies of subject task knowledge; years of pricing experien

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Westergren, Frida, and Sanna Persson. "Lönsamma investeringar i energieffektivitet : En fallstudie av fastighetsbolag." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-20305.

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Syftet med denna studie är att belysa vilka faktorer som fastighetsbolagen upplever påverkar lönsamheten för och genomförandet av energiinvesteringar inom värme och ventilation. Studien är av kvalitativ karaktär och fallstudier görs på sju företag med semistrukturerade intervjuer som insamlingsmetod. Därefter spelas alla intervjuer in och transkriberas. Flera olika faktorer påverkar lönsamheten för och genomförandet av energiinvesteringar i flerbostadshus. De undersökta faktorerna som påverkar investeringarnas lönsamhet är: typ av investering, kalkylmetod, avkastningskrav, energipriset, intres

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Cardholm, Lucas. "Adding value to business performance through cost benefit analyses of information security investments : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-238.

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<p>The purpose of this thesis is to present an approach for good practice with regards to using cost benefit analysis (CBA) as a value-adding activity in the information security investment process for large enterprises. The approach is supported by empirical data.</p><p>From a MIO model perspective, this report is focused on the phase of strategic choices regarding organization, i.e. trying to find optimal investments for efficient operations. To assess, improve and monitor the operational effectiveness and management’s internal control environment is essential in today’s business execution.

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Menon, Ajay. "An Exploratory Examination of the Profitability Impact of Quality Dimensions for Consumer Goods and Industrial Capital Goods." Thesis, University of North Texas, 1991. https://digital.library.unt.edu/ark:/67531/metadc332691/.

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The issue of dimensions of quality has received very little attention in the marketing literature. This dissertation studies the impact selected individual dimensions of quality has on firm performance. The study examined the relation between product, service and image based dimensions of quality and firm performance. The performance measure utilized in this study was a firm's return on investment (ROI). Sample for the study included Strategic Business Units (SBUs) involved in the manufacture of consumer goods and industrial capital goods. A theoretical framework that details performance effec

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Khokher, Zeigham Islam. "Issues in energy finance." Access restricted to users with UT Austin EID Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3034552.

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Hellman, Karl G. "Optimizing Marketing Activities for Different Levels of Customer Relationships." Digital Archive @ GSU, 2013. http://digitalarchive.gsu.edu/bus_admin_diss/27.

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The discipline of marketing is evolving from a product centric paradigm where all value is invested in the product by the supplier and it is exchanged for a market determined price by means of an arm’s length transaction, to a service centric paradigm where value is co-created by customer and supplier through complex relationships in which the rewards are determined through negotiation. This study recognizes that in practice a supplier will and ought to continue to have some customer relationships that are transactional and others that involve higher levels of value co-creation. A five point

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Mašková, Kateřina. "Využití přímého marketingu v ČSOB, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-192547.

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The master's thesis deals with analysis of use of direct marketing in Československá obchodní banka, a.s. The aim of this thesis is to introduce use of direct marketing in the bank and the process of realization of direct campaigns. Further the aim of this thesis is to analyze financial investments in direct marketing in Československá obchodní banka, a.s. and reveal successful and failed campaigns. On the example of successful and failed campaigns there is conducted analysis and are defined reasons why given campaigns are successful and unsuccessful. For failed campaign there are proposed sol

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Kumlehn, Malte. "Consumer Neuroscience : Pricing research to gain and sustain a cutting edge competitive advantage by improving customer value and profitability." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44981.

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This is the first study that exclusively focuses on gaining knowledge of the vast opportunities that Neuroscientific pricing research offers for marketing purposes. The findings of this study provide evidence of the importance to improve customer and organizational decision making. The findings further highlight the crucial importance of Neuroscientific pricing research. Moreover, evidence is provided that fundamental and well formulated models and concepts need to be developed in the discipline of Neuroscientific pricing research. Neuroscientific pricing research can improve the understanding

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Kotek, Milan. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221591.

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The thesis objective is to analyze the financial situation in the firm during the period 2003 – 2006 using the chosen methods. It describes company's strengths and weaknesses, threats and opportunities and proposes possible solutions, which should lead to improvement of the financial situation of this company in the future.

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Křížek, Ladislav. "Hodnocení finanční situace podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221740.

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This graduation work evaluates the economic situation of Holba Inc., during years 2003 – 2005. There is performed the financial analysis of current situation of company on the basis of theoretic pieces of knowledge from literature. The analysis a basis for improvement suggestions of improve economic situation of the company.

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Wider, Elmar. "Internationalisierungsstrategien australischer Unternehmen : eine empirische Analyse ihres Investitionsverhaltens in Europa /." Frankfurt am Main [u.a.] : Lang, 2005. http://www.gbv.de/dms/zbw/480664331.pdf.

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Murphy, David S. "Contabilidad y marketing: buscando un denominador común." Pontificia Universidad Católica del Perú, 2012. http://repositorio.pucp.edu.pe/index/handle/123456789/114891.

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Accounting and marketing are very different disciplines. The analysis of customer profitability is one concept that can unite accounting and marketing as a common denominator. In this article I search for common ground between accounting and marketing in the analysis of customer profitability to determine if a common denominator really exists between the two. This analysis focuses on accounting profitability, customer lifetime value, and customer equity. The article ends with a summary of what accountants can do to move the analysis of customer value forward, as an analytical tool, within comp

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Сотниченко, М. Д. "Організація рекламної діяльності на підприємствах індустрії туризму і оцінка її ефективності (на прикладі готельно-ресторанного комплексу «RIVERSIDE»)". Thesis, Чернігів, 2020. http://ir.stu.cn.ua/123456789/20603.

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Сотниченко, М. Д. Організація рекламної діяльності на підприємствах індустрії туризму і оцінка її ефективності (на прикладі готельно-ресторанного комплексу «RIVERSIDE») : магістерська робота : 242 Туризм / М. Д. Сотниченко ; керівник роботи Роговий А. В. ; Національний університет «Чернігівська політехніка», кафедра туризму. – Чернігів, 2020. – 100 с.<br>Предметом дослідження кваліфікаційної роботи виступають теоретичні та практичні аспекти організації рекламної діяльності на підприємствах індустрії туризму. Об’єктом дослідження є процес організації ефективної рекламної діяльності готелю «RIV

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Castro, Aline Eggres de. "Investimentos socioambientais para posicionamento de marca: um estudo sobre imagem organizacional." Universidade Federal de Santa Maria, 2011. http://repositorio.ufsm.br/handle/1/4589.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This study aims to investigate how the Social and Environmental Investments and other actions of Corporate Social Responsability of the companies impact on organizational image of them before their customers. The theme is justified by the need to verify that such actions bring effective results in the quest for improved organizational image. For a better understanding of the topic, literature search was conducted on the topics of organizational image, Social Responsibility, Institutional Marketing and Communications. The company Na

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Jakšová, Martina. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221446.

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Master´s thesis describes analysis of the financial situation company Romotop Ltd. in period 2002 – 2005 through the chosen methods. It diagnose strong and weak sides, deficiencies and opportunities of the company Romotop Ltd. and propose possible solutions, which will lead to improvement of the financial situation for this company in the future.

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Frélich, Milan. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221690.

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Master´s Thesis describes analysis of the financial situation company MBNS KOVÁRNA ,Ltd. in period 2004-2006 through the chosen methods.It diagnose strong and weak sides,deficiencies and opportunities of the company MBNS KOVÁRNA,Ltd. and propose possible solutions,which will lead to improvement of the financial situation for this company in the future.

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Vokatý, Marek. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222264.

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Master’s Thesis describes analysis of the financial situation company EUROALARM Ltd. in period 2004-2007 through the chosen methods. It diagnose strong and weak sides, deficiencies and opportunities of the company EUROALARM Ltd. and propose possible solutions, which will lead to improvement of the financial situation for this company in the future.

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Požárová, Veronika. "Hodnocení finanční situace podniku a návrhy na její zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-264897.

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Master´s Thesis describes analysis of the financial situation company Focus Cz Marketing - and IT Research Ltd. in period 2004 – 2007 through the chosen methods. It diagnose strong and weak sides, deficiencies and opportunities of the company Focus Cz Marketing - and IT Research Ltd. and propose possible solutions, which will lead to improvement of the financial situation for this company in the future.

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Järkeborn, Sandra, and Vera Werner. "Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279620.

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With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. However, the enabling of measuring marketing efficiency would provide companies with a tool for prioritizing between marketing investments and thus optimize budget allocation and business value. This study aims to examine the underlying technical and organizational difficulties of evaluating the efficiency of ma

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Morkvėnas, Deividas. "Komercinių bankų investicinės politikos formavimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060921_133840-21876.

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According to Lithuanian and foreign authors’ scientific literature, Master’s work explores the main aspects of investment policy formation: stages of investment policy formation, investment strategies and methods of their selection, also analyzes the process of investment efficiency evaluating and main models of investment efficiency evaluating. The main features of investment policy formatting, evaluated efficiency of commercial banks “Hansabankas”, “Vilniaus bankas”, “Sampo bankas” are presented in the exploratory-analytic part of this paper. There was made a survey of “Hansabankas” clients’

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Stehlík, Michal. "Návrh obchodní strategie realitní kanceláře." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2012. http://www.nusl.cz/ntk/nusl-232695.

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This thesis, entitled "Proposal for a real estate agency business strategy", deals with the theory and practice of strategic management. The theoretical part deals with the establishment of an SME, a successful business plan assumptions and modern management methods. This part describes the process of implementing a strategic analysis of business which introduces the optimal strategy. The practical part is analyzing specific newly formed company, which is a comprehensive strategic analysis conducted both his surroundings, and the government's socio-economic environment, including Porter's comp

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Yang, Qiongyuan. "The Practical Study of Optimizing and Commercializing Mobile Value Added Service in China." Thesis, KTH, Skolan för informations- och kommunikationsteknik (ICT), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-90808.

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As the fast development of mobile communication technology, mobile value added service (VAS) kept booming, the maturation of the mobile payment solutions also promoted the industry to become more consummate and profitable. As the cost of duplicating e-products is low while the return on investment is considerable high in this industry, many mobile VAS company are searching for bigger and challenging market such as China. The general aim of this thesis project is to provide practical solutions for these companies to successfully enter into the Chinese market. To fulfill this goal, the thesis st

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