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Journal articles on the topic 'Profitability of marketing investments'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

El Qirem, Ihab Ali, Abdul Razzak Alshehadeh, Ghaleb Awad Elrefae, and Shorouq Eletter. "Marketing investment and its impact on profitability and sustainable growth." Journal of Infrastructure, Policy and Development 8, no. 7 (2024): 4788. http://dx.doi.org/10.24294/jipd.v8i7.4788.

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This study aims to elucidate the impact of marketing investment dimensions (MTS, MTOE, ROMI) on profitability indicators (ROA, ROE, GPM, OPM) and sustainable growth indicators (SGR, ARG) for service companies. The study population consisted of 135 service companies listed on the Amman Stock Exchange. A purposive sample of 55 companies was selected from this population. Financial reports and statements from 2018–2022 for these companies were analyzed to achieve the study objectives, employing appropriate statistical methods like multiple regression to test hypotheses. Previous literature shows

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Maklan, Stan, Joe Peppard, and Philipp Klaus. "Show me the money." European Journal of Marketing 49, no. 3/4 (2015): 561–95. http://dx.doi.org/10.1108/ejm-08-2013-0411.

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Purpose – The purpose of this paper is to examine the conundrum between the increasingly importance of investments in new information technologies (IT) on marketing practice and marketing scholars continuing to question the profitability of IT-led marketing initiatives. Design/methodology/approach – Systematic reviews of the relevant literature on the financial and market return of customer relationship management (CRM) investments from both Marketing and Information Systems (IS) literature were conducted. Findings – Findings suggest that, while both IS and Marketing scholars try to determine

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Bayazidi, Yahya, Enayatollah Homaie Rad, Mehdi Mojahedian, et al. "The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013." International Journal of Pharmaceutical and Healthcare Marketing 10, no. 4 (2016): 467–76. http://dx.doi.org/10.1108/ijphm-06-2015-0029.

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Purpose The main aim of this study is to investigate the effects of marketing and costs and research and development (R&D) investments on profitability of pharmaceutical companies of Iran. Design/methodology/approach In this study, pharmaceutical companies that have been accepted in Tehran Stock Exchange until March 19, 2013 were investigated. Random-effect panel data estimator was used for this purpose. Findings The findings indicate that variables such as company size, capital-to-total asset ratio and debt-to-asset ratio have an effect on profitability. But, company life, advertising cos

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Adamovska, Viktoriіa, Ievgeniia Mishchuk, Diana Denysenko, Polina Porosla, and Iryna Dashko. "Integration of energy independence into marketing strategies of small and medium-sized enterprises: state support and profitability analysis." Technology audit and production reserves 2, no. 4(82) (2025): 24–32. https://doi.org/10.15587/2706-5448.2025.326703.

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The object of research is the marketing strategy of energy independence of enterprises. One of the most problematic areas is determining the effectiveness of energy independence marketing strategies and their profitability due to limited access to official data, investment statistics, and reports on state programs for calculations. The research used various methods. The logical method was used to justify the feasibility of energy independence, system analysis helped to assess its benefits and risks. Systematization and generalization methods were used to identify the main components of the con

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Pimonenko, Tetiana, Oleksii Liuliov, and Yana Us. "Marketing strategies of green investments: basic concepts and specific features." Herald of Ternopil National Economic University, no. 1(91) (January 1, 2019): 177–85. http://dx.doi.org/10.35774/visnyk2019.01.177.

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Due to the rapid increase of environmental concerns among consumers and their interest in purchasing eco-friendly and environmentally safe goods and services, a considerable amount of research has been carried out on theoretical and practical aspects of green marketing. Thus, the study provides an analysis of the role of environmental factor in enhancing competitive advantages of the company. The authors conclude that the growth of company competitiveness results in the greater interest of prospective investors in improving company environmental performance. The aim of the article is to system

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Safari, Mohammad. "Customer Lifetime Value Analysis to Profitability Management: A Framework to Strategic Marketing." International Letters of Social and Humanistic Sciences 46 (January 2015): 99–108. http://dx.doi.org/10.18052/www.scipress.com/ilshs.46.99.

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The more a marketing paradigm evolves, the more long-term relationship with customers gains its importance. Nowadays most of corporations and firms in the world, including manufacturers and servicers, increasingly gain their incomes and profits through constructing and maintaining long-term relationship with customers. The move towards a customer-centered approach to marketing, coupled with the increasing availability of customer transaction data, has led to an interest in understanding and estimating customer lifetime value (CLV). Furthermore as marketing endeavours to be more accountable, th

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Chan, Y. Lilian. "Impact of Investments and Productivity on Profitability." Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 9, no. 1 (2009): 30–39. http://dx.doi.org/10.1111/j.1936-4490.1992.tb00576.x.

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Galitskikh, Vladimir N., Darya V. Presnyakova, and Andrey A. Presnyakov. "MARKETING SOLUTIONS IN MANAGING THE INVESTMENT PORTFOLIO OF A COMMERCIAL BANK." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2/5, no. 143 (2024): 106–11. http://dx.doi.org/10.36871/ek.up.p.r.2024.02.05.012.

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Investments occupy an important place in ensuring the financial stability and efficiency of a commercial bank. Marketing analysis of the stock market makes it possible to make a management decision on the formation of an optimal investment portfolio. This helps to provide competitive advantages over other credit institutions and expand its share in the financial market. The development of marketing activities is carried out taking into account the formation of a financial strategy and ensuring profitability from active operations. The obtained data on the dynamics of sectors of the economy mak

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Echchakoui, Said. "Salesperson profitability in relationship marketing." Journal of Modelling in Management 9, no. 3 (2014): 306–23. http://dx.doi.org/10.1108/jm2-02-2014-0014.

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Purpose – This paper aims to answer a prominent question that arises for the manager who wishes to recruit a salesperson to maintain and develop a portfolio–customer relationship: Under which condition is this decision profitable for the firm? Though several authors have underscored the importance of the salesperson's role in the creation of purchaser–salesperson relationships, in the author's knowledge, no study has focused on the salesperson's profitability in the relationship approach. This issue is significant for sales managers because the investment in sales force is greater, and the rel

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Indahwati, Indahwati, and Ni Ketut Yulia Agustini. "Pentingnya Management Capability Dalam IT Investment dan Marketing Performance Meningkatkan Profitability Perbankan Indonesia Tahun 2019-2022." Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi 27, no. 1 (2024): 121–35. https://doi.org/10.35591/wahana.v27i1.923.

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The existence of a digital bank is very helpful for the community in conducting transactions in the Covid-19 condition where all activities are carried out from home/work from home. Many banks were iplementing digital technology in order to increase the effectiveness and efficiency of banking operations and profitability as well. This study aimed to find out how much banking digitization can increase the marketing of banking products, which in turn will increase their profitability. This study used four variables; IT investment, marketing performance, management capability and profitability, w

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Венгер, Євгеній Іванович, та Катерина Сергіївна Фень. "ЦИФРОВІЗАЦІЯ ТА ІНСТИТУЦІОНАЛІЗАЦІЯ ПРОГРАМ ЛОЯЛЬНОСТІ ЯК ЧИННИКИ ЗНИЖЕННЯ РИЗИКОВОСТІ МАРКЕТИНГОВИХ ІНВЕСТИЦІЙ". TIME DESCRIPTION OF ECONOMIC REFORMS, № 2 (24 червня 2025): 171–78. https://doi.org/10.32620/cher.2025.2.19.

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In the context of intensified competition and product offering unification, the development and implementation of effective mechanisms for building and maintaining customer loyalty has become a strategic imperative of modern marketing. Increasingly, consumer loyalty is interpreted not only as an indicator of trust but also as a key determinant of an organization’s sustainable competitive advantage. Moreover, loyalty serves as a kind of barometer for a business’s innovative capacity – both in production and in customer service systems. Research Objective. Implementing a customer loyalty policy

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Nilakantan, Rahul, Deepak Iyengar, and Shashank Rao. "On operations and marketing in microfinance-backed enterprises." International Journal of Physical Distribution & Logistics Management 49, no. 5 (2019): 514–33. http://dx.doi.org/10.1108/ijpdlm-02-2018-0053.

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Purpose Financial inclusion remains one of the most promising avenues to bring about development for the poorest segments of society. A substantial body of work has looked into financial inclusion, especially in terms of microfinance, but much of it has been anecdotal and case-based. There is little scholarship that broadly investigates how microfinance-funded businesses choose to use the loans, especially given the ever-present competition for resources that such businesses face regarding which investment priority to pursue. In addition, the efficacy of these investments in terms of subsequen

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Ishag, Kheiry Hassan M. "Risk Analysis of Investments In-Milk Collection Centers." Sustainable Agriculture Research 4, no. 2 (2015): 104. http://dx.doi.org/10.5539/sar.v4n2p104.

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<p>Milk marketing in rural area of Dhofar Region face a lot of difficulties and constrains by individual small scale farmers due to the lack of facilities and access to market. Therefore, farmers reduce their cow and camel milk production and group their animal into three or four groups to be milked in alternative days. Government Authorities decided to establish Milk Collection Centers to facilitate milk marketing and provide raw milk to Dairy industries. A risk analysis for the investment in milk collection centers on rural area of Dhofar Region was conducted in this study. The results

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Aina, Adeola Temitope, and Joshua Matanda Wepukhulu. "Effect of E-Commerce Adoption on Operating Profitability of Small and Medium-Scale Fashion Retailers in Lagos, Nigeria." African Journal of Management and Business Research 19, no. 1 (2025): 219–38. https://doi.org/10.62154/ajmbr.2025.019.01020.

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This study examines effect of e-commerce adoption on the profitability of fashion retail SMEs in Lagos, Nigeria, using the Resource-Based View (RBV) framework. Analyzing 2024 financial data from 250 SMEs across three business models (physical-only, hybrid, and e-commerce-only), the study employs regression and ANOVA to quantify performance differences. Results reveal that e-commerce adopters achieve significantly higher operating profit margins than physical stores (+24.1%, p = 0.0003), with hybrid models also outperforming traditional retail (+13.2%, p = 0.0018). Digital marketing expenditure

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Lawrence, Justin M., Andrew T. Crecelius, Lisa K. Scheer, and Ashutosh Patil. "Multichannel Strategies for Managing the Profitability of Business-to-Business Customers." Journal of Marketing Research 56, no. 3 (2019): 479–97. http://dx.doi.org/10.1177/0022243718816952.

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As business-to-business customers increasingly use online channels, sellers must reconsider strategic investments in at least two areas: the salesperson channel, which faces the threat of substitution, and customer-specific discounts, which may be more precisely targeted. The authors draw on communication theory to posit that a customer’s search and purchasing in the seller’s online channels interact positively with both salesperson contact and customer-specific discounts to drive the seller’s customer-level sales and profit return on these investments. A multimethod approach using a complex d

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Tömöri, Gergő, Vilmos Lakatos, and Bernadett Béresné Mártha. "The Effect of Financial Risk Taking on Profitability in the Pharmaceutical Industry." Economies 9, no. 4 (2021): 153. http://dx.doi.org/10.3390/economies9040153.

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The significance of the pharmaceutical and commercial sectors in the national economy has noticeably intensified, as a result of the COVID-19 pandemic. The main objective of this study was to gain a better insight into the main management characteristics of the actors in the sector. It was assumed that more efficient management of financial investments (acquisitions, loans) caused higher risk financial investment decisions in the pharmaceutical industry in order to place companies in a better position in view of equity investors, illustrated best as the profitability of equity (ROE). This pape

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Blyzniuk, K. O. "Methods for measuring the effectiveness of marketing expenditure items for foreign economic activity." Problems of Theory and Methodology of Accounting, Control and Analysis, no. 1(60) (April 30, 2025): 3–8. https://doi.org/10.26642/pbo-2025-1(60)-3-8.

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Marketing expenses are one of the most important parts of the costs of enterprises’ activities in the implementation of foreign economic activities. However, in the conditions of a changing market environment, unstable demand and the search for ways to improve the efficiency of the enterprise, they are the first part of costs that are the subject to excessive reduction due to a lack of understanding of their importance and not being able to correctly assess the effectiveness of marketing investments. The article summarizes theoretical and methodological approaches to determining the effectiven

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Nwabekee, Uloma Stella, Ebuka Emmanuel Aniebonam, Oluwafunmike O. Elumilade, and Olakojo Yusuff Ogunsola. "Integrating Digital Marketing Strategies with Financial Performance Metrics to Drive Profitability Across Competitive Market Sectors." International Journal of Multidisciplinary Research and Growth Evaluation 2, no. 1 (2021): 848–59. https://doi.org/10.54660/.ijmrge.2021.2.1.848-859.

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This study explores the integration of digital marketing strategies with financial performance metrics to enhance profitability across competitive market sectors. As businesses face increasing challenges from dynamic market conditions, consumer behavior shifts, and technological advancements, aligning marketing innovations with financial outcomes becomes imperative. The proposed conceptual model bridges the gap between digital marketing investments and measurable financial returns, offering a comprehensive approach to achieving better ROI and sustainable growth. The framework identifies key co

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Zrybnieva, Iryna, Oleh Burdyak, Olena Venherova, Oleksandr Nosachenko, and Oleksandr Serhiienko. "Sustainable Marketing within the Environmental Responsibility Context: Research and Communication Strategies for Businesses Growth." Grassroots Journal of Natural Resources 8, no. 1 (2025): 759–76. https://doi.org/10.33002/nr2581.6853.080132.

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This article aims to investigate the role of marketing research and communication tools in developing sustainable marketing strategies to improve business efficiency in the context of environmental protection. The study's methodological approach is based on a combination of quantitative and qualitative analysis methods. In particular, qualitative methods include the synthesis of literary sources, systematization and generalization; while quantitative methods are based on the application of statistical analysis, in particular the calculation of the Sustainable Marketing Index (SMI). This approa

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C. I, Ezeano,, Anyanwu, Z. F., and Okeke, C. C. "Profitability and Determinants of Edible Insects Marketing in Oji-River and Udi Local Government Areas, Enugu State, Nigeria." International Journal of Research and Review 9, no. 2 (2022): 393–401. http://dx.doi.org/10.52403/ijrr.20220250.

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The study examined the profitability and determinants of edible insects marketing and utilization in Oji-River and Udi Local Government Areas, Enugu State, Nigeria. Specifically, it described the socio-economic characteristics of the respondents, estimate the profitability of edible insect marketing and determined the influence of socio-economic characteristics of the respondents on net marketing income. Purposive sampling technique was used to select 120 respondents and data collection was on primary source using well structured questionnaire and were analyzed using descriptive statistics, en

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Oluwaseun Peter Oyeyemi, Kikelomo Fadilat Anjorin, Somto Emmanuel Ewim, Abbey Ngochindo Igwe, and Ngodoo Joy Sam-Bulya. "Impact of customer-centric marketing on FMCG supply chain efficiency and SME profitability." Global Journal of Advanced Research and Reviews 1, no. 2 (2023): 071–81. http://dx.doi.org/10.58175/gjarr.2023.1.2.0063.

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In the highly competitive Fast-Moving Consumer Goods (FMCG) sector, small and medium-sized enterprises (SMEs) face significant challenges in balancing supply chain efficiency with profitability. This review examines the role of customer-centric marketing in enhancing both supply chain operations and financial performance for FMCG SMEs. Customer-centric marketing focuses on aligning business strategies with consumer needs, preferences, and feedback, which directly influences supply chain efficiency through improved demand forecasting, product innovation, and streamlined logistics. The integrati

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Djaharuddin, Dharmawaty, Hasbiyadi Hasbiyadi, Nur Syamsu, Orfyani S. Themba, Susianah Mochtar, and Muh Tafsir. "Exploring the Confluence of Financial Innovation, Human Resource Strategies, and Marketing Management: A Systematic Literature Review on Profit Maximization and Business Attraction." Atestasi : Jurnal Ilmiah Akuntansi 7, no. 2 (2024): 1245–57. http://dx.doi.org/10.57178/atestasi.v7i2.936.

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This study aims to explore the intricate relationships between financial innovation, human resource (HR) strategies, and marketing management, and how their integration drives organizational success, particularly in terms of profitability and business attraction. Utilizing a systematic literature review, the research synthesizes findings from various academic sources to provide a balanced and comprehensive understanding of these interdependencies. The methodology focuses on analyzing the existing literature to identify the conditions under which financial innovation, HR strategies, and marketi

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Shevchenko, N., О. Marchenko, I. Нorban, H. Leskiv, and О. Voronka. "DIRECTIONS OF PROFITABILITY MANAGEMENT OF UKRAINIAN INSURANCE COMPANIES IN THE PROCESS OF MINIMISING RISKS AND ENSURING ECONOMIC SECURITY." POLISH JOURNAL OF SCIENCE, no. 85 (April 21, 2025): 25–33. https://doi.org/10.5281/zenodo.15253975.

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The article considers various approaches to the definition of the concept of ‘profit of an insurance company. It is determined that profit is the main source of financial stability of a company, allowing it to expand insurance services, invest in development and improve its competitive position in the market. Rational profit management ensures the efficiency of insurance operations, minimization of risks and long-term stability of the company in a changing economic environment. The article proves that the functions of profit of insurance companies are: financial stability, reserve, inves

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Eddie Mwenya and Christine Lesa. "Assessing the relationship between Environmental, Social and Governance (ESG) initiatives and the profitability of a firm: A case of Zambian Breweries Plc, Lusaka Plant." World Journal of Advanced Research and Reviews 26, no. 1 (2025): 3742–65. https://doi.org/10.30574/wjarr.2025.26.1.1470.

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The study establishes the relationship between Environmental, Social, and Governance (ESG) initiatives and the profitability of Zambian Breweries Plc, Lusaka Plant. The sample size was 160 for quantitative data and 10 for qualitative data. Using a multiple regression analysis of survey data and financial reports from 2021 to 2023, the study assesses the relationship between ESG initiatives and the firm’s profitability. The results reveal a moderate positive relationship (R = 0.406) between ESG initiatives and profitability, with ESG factors explaining 16.5% of the variation in profitability (R

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Isibor, C.A., D.C Nkamigbo, and N.C. Ekeke. "Economic Efficiency and Profitability of Sweet Potato Marketing in Anambra State, Nigeria." International Journal of Environmental & Agriculture Research 7, no. 8 (2021): 100–105. https://doi.org/10.5281/zenodo.5336061.

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<strong><em>Abstract</em></strong><strong>—</strong> <em>The study examined the economic efficiency and profitability of sweet potato marketing in Anambra State, Nigeria. Specifically, it described profitability, economic efficiency and constraints to sweet potato marketing. Multistage sampling procedure which involved purposive and random sampling methods was used to select 240 marketers (120 wholesalers and 120 retailers). Data were collected from primary source using well structured questionnaire and were analyzed by means of descriptive statistics, enterprise budgeting and Sherpherd-

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Pillay, Shalini, Suganthi Ramasamy, and Yuen Yee Yen. "Marketing Equity using a Five-Factor Asset Pricing Model in ASEAN Countries." Asian Economic and Financial Review 12, no. 12 (2022): 982–1001. http://dx.doi.org/10.55493/5002.v12i12.4665.

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This research examines the impact of market risk premium, size, book-to-market equity, profitability, and investment as risk factors on stock return. Portfolios are formed to develop the left-hand side and right-hand side portfolios. The objective of this paper is to assess the performance of the equity market and to enhance the generalizability of the five-factor model. A statistical analysis is applied to estimate the asset pricing model to assess their performance in the Association of Southeast Asian Nations (ASEAN) equity market. The researchers found that there were value premiums in the

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Prorokowski, Lukasz, and Paulina Roszkowska. "Comparison of practitioners' views on managing equity investments." Baltic Journal of Management 9, no. 2 (2014): 153–67. http://dx.doi.org/10.1108/bjm-04-2013-0073.

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Purpose – The purpose of this paper is to examine the extent to which Central European emerging stock markets (focusing on Poland) have been affected by the recent international financial crisis, and how the current investment climate (barriers, risks, challenges and opportunities) influences appetite for investments in Polish equities. In doing so, the study aims to report timely findings in relation to the determinants of the safety and profitability of international portfolio diversification to the Polish stock market. Design/methodology/approach – Based on qualitative empirical research, t

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Euflausino, Mariana Aparecida, Bianca Jupiara Fortes Schardong, and Olga Maria Coutinho Pépece. "Mate in Box: experiência sobre os impactos da Covid-19 em uma Lean Startup." Revista Ibero-Americana de Estratégia 21, no. 1 (2022): e20917. http://dx.doi.org/10.5585/riae.v21i1.20917.

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Objective of the study: This case-study aimed to promote the analysis and discussion among students in relation to the ability of a start-up to deal with the crisis of the Covid-19 pandemic, creating opportunities amid the risks.Methodology / approach: Primary data were provided by one of the start-up founders, who granted an interview during 2020. As secondary sources, information was obtained from the company’s social media and news websites, as well as a review of relevant literature.Originality / relevance: The main reflection revolves around the dilemma: withdraw or expand investments in

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DERKACH, Oleksandr. "SOCIAL INVESTMENTS AS AN INDICATOR OF ASSESSMENT OF AGRICULTURAL BUSINESS ENTITIES’ SOCIAL RESPONSIBILITY." Ukrainian Journal of Applied Economics 6, no. 3 (2021): 288–94. http://dx.doi.org/10.36887/2415-8453-2021-3-39.

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The article examines social investment as an indicator of social responsibility of agribusiness entities. It was found that social investments have a much longer payback period and low profitability compared to investments in other projects, but they expect and expect to also receive a social effect, which is a priority over other expected effects in the process of investing socio-economic activities of agrarian business. It is noted that this socio-economic effect is expressed in gaining consumer loyalty to agricultural products, forming a positive image in terms of high product quality, high

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Obayelu, Abiodun Elijah, Aisha O. Arowolo, Shakirat Bolatito Ibrahim, and Caroline Oluwakemi Oderinde. "Socioeconomic determinants of profitability of fresh fish marketing in Ogun State, Nigeria." International Journal of Social Economics 43, no. 8 (2016): 871–83. http://dx.doi.org/10.1108/ijse-07-2014-0147.

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Purpose – The purpose of this paper is to examine the socioeconomic determinants of profitability of fresh fish marketing in Ogun State, Nigeria. Design/methodology/approach – The study was a cross-sectional survey of 120 fresh fish marketers selected randomly from four major fish markets in Ado-Odo Local Government area of Ogun State, Nigeria. Data were collected using structured questionnaire which was designed to solicit information on the marketers’ socioeconomic and marketing characteristics, operating costs and returns, and problems associated with fish marketing in the study area. A com

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An, Sookyung, and Kwangseob Kim. "Advertising Strategies and Performance of the Pharmaceutical Industry in Economic Recession: Educational Implications with a Comparison to the Manufacturing Industry." K Association of Education Research 10, no. 1 (2025): 51–72. https://doi.org/10.48033/jss.10.1.3.

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This study examines the impact of advertising strategy costs on sales performance in the pharmaceutical and manufacturing industries. The pharmaceutical industry uses tailored marketing and mass media during new product launches to boost sales and market share, while the manufacturing industry focuses on productivity, distribution efficiency, and price competitiveness. Digital transformation significantly benefits personalized marketing in pharmaceuticals but has a lower impact in manufacturing. Descriptive statistics reveal higher ADV and TRAIN investments in pharmaceuticals, while manufactur

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Sood, Ashish, and V. Kumar. "Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation." Journal of Marketing Research 54, no. 6 (2017): 932–51. http://dx.doi.org/10.1509/jmr.16.0209.

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While a time-based segmentation approach to customer segmentation for new products allows firms to identify consumers in the innovator and early adopter segments, this study adds a profitability-based perspective to generate new insights. Using six years of data on the adoption of technology services over three generations from a large technology manufacturer–service provider across seven countries, the authors provide empirical evidence that the short-term and long-term profitability per period of clients in the early majority segment is the highest, followed by the late majority, the innovat

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Rosada, Amalia. "MARKETING PLAN BISNIS RUKO “AP EXPRES”." Jurnal Teknologi dan Bisnis 2, no. 2 (2020): 167–85. http://dx.doi.org/10.37087/jtb.v2i2.101.

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This study aims to determine the feasibility of a shop business marketing plan. The feasibility of this investment is analyzed through a marketing plan that is reviewed from market and marketing aspects, and by considering the financial aspects through an analysis of Payback Period, Net Present Value and Profitability Index. The results of the qualitative and quantitative analysis show that De Medows' marketing plan is acceptable and feasible to implement

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MELNYK, O.M., and V.S. VYZDRYK. "Improving the efficiency of enterprises activity by improving the sales of products system." Market Relations Development in Ukraine №3(250)2022 145 (June 21, 2022): 74–78. https://doi.org/10.5281/zenodo.6678173.

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The subject of the study is to increase the efficiency of enterprises activity by improving the sales of products system. The purpose of the study is to improve methodological approaches to conduction the analysis of the effectiveness of sales of enterprise products. Research methods. The dialectical method of scientific cognition, the method of analysis and synthesis, the comparative method, the method of generalization of data are used in the work. Results of work. The paper identifies three areas of analysis of sales of products efficiency. The indicators of marketing activity of the enterp

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Mantrala, Murali K., Prabhakant Sinha, and Andris A. Zoltners. "Impact of Resource Allocation Rules on Marketing Investment-Level Decisions and Profitability." Journal of Marketing Research 29, no. 2 (1992): 162–75. http://dx.doi.org/10.1177/002224379202900202.

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In many organizations, marketing investment-level decisions precede the associated resource allocation decisions and are based on market-level sales response data, often with no attention to the impact of rules used to allocate resources to submarkets. Such top-down budgeting is commonly based on a perception that aggregate sales and profitability are affected much more by the level than by the allocation of the investment. The authors analyze the effects of different resource allocation rules assuming alternative specifications of submarket sales response functions and show that allocation de

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Siddiquee, AH, HM Sammy, and MR Hasan. "Rice marketing system, profitability and middlemen’s role in two districts of Bangladesh." Journal of the Bangladesh Agricultural University 17, no. 4 (2019): 567–73. http://dx.doi.org/10.3329/jbau.v17i4.44627.

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The study attempts to identify the rice marketing channels, market actors and their marketing functions in Bogura and Gaibandha districts in Bangladesh. The paper also examines the rice marketing cost and margin and highlight major obstacles of market actors. Primary data were collected from 25 middlemen by using pretested semi-structured interview schedule in 2017. Rice millers, wholesalers and retailers were the major market’s actors in the study areas. Most of the rice millers buy paddy directly from the farmers by using their agent. After processing rice, rice millers sell rice to the whol

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Mitchell, Theodore, and Howard Olsen. "The Elasticity Of Marketing Return On Investment." Journal of Business & Economics Research (JBER) 11, no. 10 (2013): 435. http://dx.doi.org/10.19030/jber.v11i10.8116.

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This paper demonstrates that the marketing return on investment (MROI) can be inversely related to profits in healthy, high performance firms. In light of this, the authors contend that MROI is a poor metric for evaluating profitable performance, because lower MROI is not always a sign of poor performance and higher MROI is not always a sign of higher performance. However, MROI can be converted into an elasticity of efficiency and used as a diagnostic tool to help marketing managers choose more profitable levels of promotion. MROI in the role of a diagnostic tool has stronger theoretical found

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Shin, Hyun, Jongtae Shin, Shijin Yoo, Joon Song, and Alex Kim. "Strategic delegation, quality competition, and new product profitability." Management Decision 53, no. 3 (2015): 713–29. http://dx.doi.org/10.1108/md-05-2014-0318.

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Purpose – The purpose of this paper is to present a new perspective on the marketing-R & D interface by modelling firms that develop new products in a duopolistic market. Design/methodology/approach – By using a game-theoretic modelling approach, this study examines strategic delegation, through which the marketing and R & D managers of each firm are given authority over pricing and new products’ quality levels. Findings – Interestingly, the study finds that the case where two managers with conflicting incentives negotiate (the horizontal coordination case) might produce a better finan

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Obianefo, Chukwujekwu A., Chinwe A. Isibor, Cecilia A. Nwigwe, Uzochukwu V. Uchemba, and Chijindu E. Nwankwo. "Analysis of Sustainable Market Conditions and Determinants Influencing Farmers' Involvement in the Commercialization of Cocoyam in Anambra State, Nigeria." Asian Journal of Agricultural Extension, Economics & Sociology 42, no. 9 (2024): 82–102. http://dx.doi.org/10.9734/ajaees/2024/v42i92544.

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This study on the analysis of sustainable market conditions and determinants influencing farmers' involvement in the commercialization of cocoyam in Anambra State, Nigeria focused on six specific objectives that ascertained the market conditions for cocoyam marketing, identified the commercialization index of the commodity, described the determinants of farmers' participation in the commercialization of the commodity, estimated the profitability of smallholder’s cocoyam production/marketing, and its determinants, and identified the challenges to cocoyam production/marketing in the area. A mult

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Tyagi, Shilpi, and Varun Mahajan. "What Determines Profitability in the Indian Automobile Industry?" Indian Economic Journal 70, no. 1 (2021): 71–87. http://dx.doi.org/10.1177/00194662211063574.

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This study tends to examine the firm-level profitability determinants of Indian automobile and ancillary industry which is recognised for its global competitiveness. The study uses recent dataset to investigate the firm-level profitability determinants in the Indian automobile and ancillary industry and records the effect of shifts in profitability due to change in economic environment. This study intends at using real financial balanced panel data for a period 1999–2019 and applies the two-step system generalised method of moments regression model with robust standard errors. The study has fo

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Tafida, I., Nazifi, B., and Mustapha, M.M. "CHARACTERISTICS AND PROFITABILITY OF DATE PALM MARKETING IN KANO METROPOLIS, NIGERIA." Nigerian Journal of Agriculture and Agricultural Technology 4, no. 1 (2024): 185–94. http://dx.doi.org/10.59331/njaat.v4i1.641.

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This study aimed at analyzing Characteristics and profitability of date palm marketing in Kano metropolis, Nigeria. Multistage sampling technique was employed for selecting 50 respondents (15 wholesalers and 35 retailers) for the study. The data for the study were collected using structured questionnaires administered to the respondents. Descriptive statistics, Gross marketing margin, Net marketing margin and return per naira invested were used to analyze specific objectives of the study. The findings revealed that wholesalers (35.6 years) and retailers (26.1 years) involved in date palm marke

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Gritsenko, Serhii, and Mariia Volosjachyk. "Using of the Investment Marketing in the Formation of the Diversified Supply Chain Enterprises in the Realm of Clinical Research in Ukraine." Herald of the Economic Sciences of Ukraine, no. 1(38) (2020): 160–65. http://dx.doi.org/10.37405/1729-7206.2020.1(38).160-165.

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Using of the investment marketing in the formation of the diversified supply chain enterprises in the realm of clinical research in Ukraine contributes to solving the problem of capital attraction. The diversified supply chain provides an opportunity to compensate for the decline in market share of some pharmaceuticals by the increase in others. Thus diversified supply chain enterprises are more resilient and competitive, than highly specialized. The diversified supply chains have the opportunity, using the investment marketing tools to transfer capital to the most profitable industries. The u

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Yudistira, Andriana, and Taufik Faturohman. "Solvent Machine Investment for Increasing Digital Printing Profit." Asian Journal of Engineering, Social and Health 3, no. 8 (2024): 1817–30. http://dx.doi.org/10.46799/ajesh.v3i8.418.

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This study evaluates the financial viability of investing in solvent printing machine units for producing two products—flexible material and sticker material—targeted at the MSME sector. The research uses capital budgeting techniques to determine project profitability, focusing on net present value (NPV), internal rate of return (IRR), payback period (PP), and profitability index (PI). The analysis finds that the project is financially viable, with an initial investment of IDR 281 million yielding an NPV of IDR 288.4 million and an IRR of 69.84%. The investment is projected to be recouped in u

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Maksimović, Goran, Radomir Jovanović, Slavka Mitrović, and Tatjana Ivanović. "Economic Adequacy of Blackberry Production in Rural Areas of Sirinić District." АГРОЗНАЊЕ 15, no. 1 (2015): 17. http://dx.doi.org/10.7251/agren1401017m.

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In Sirinićka District, blackberries are mostly grown on smaller farms in highlands, where the best results are reached. However, the demands for this type of berries as well as the interest in its cultivation have steadily increased, recently. Thus, the main goal of this paper was to present the results of an economic analysis of blackberry production with the data obtained during the two years of monitoring a group of farmers in that area. It has been estimated and presented the profitability based on present marketing, agroclimatic and technological conditions and also the slightest blackber

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Singh, K. Nikhita, S. Hyma Jyothi, P. L. R. J. Praveena, and Sk Nafeez Umar. "Economic Insights into Paper Sweet Making Units in Dr. B.R. Ambedkar Konaseema District, Andhra Pradesh, India." Asian Journal of Agricultural Extension, Economics & Sociology 43, no. 2 (2025): 151–58. https://doi.org/10.9734/ajaees/2025/v43i22696.

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The present study examines the economics and constraints of paper sweet-making units in Atreyapuram Mandal of Dr. B.R. Ambedkar Konaseema District, Andhra Pradesh. Data were collected from 15 micro and 15 macro units using purposive random sampling. The economic analysis highlights the financial viability of these units, with both categories showing positive Net Present Value (NPV) and Benefit-Cost Ratios (BCR) exceeding one. The Internal Rate of Return (IRR) stood at 51.19% for micro units and 67.98% for macro units, indicating substantial profitability. Macro units, benefiting from larger pr

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Rev. Fr Ozor. "MARKET STRUCTURE, PROFITABILITY AND DETERMINANTS OF NET MARKETING INCOME OF DRY MAIZE MARKETING IN IMO STATE NIGERIA." International Journal of Agriculture, Environment and Bioresearch 10, no. 02 (2025): 81–93. https://doi.org/10.35410/ijaeb.2025.5971.

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The study examined the market structure, profitability, determinant of net marketing income and constraints to dry maize marketing in Imo state, Nigeria, Multi-stage sampling method was used to select 100 respondents. Gini coefficient, budgetary technique and multiple regression were used to analyse the data collected. Gini coefficient indices of 0.321 and 0.356 for producers/ suppliers of white and yellow maize 0.285 and 0.273 for wholesalers of white and yellow maize and 0.0.224 and 0.198 for retailers of white and yellow maize reflected evidence of perfect market.Net marketing income, retur

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Mantrala, Murali K., Prabhakant Sinha, and Andris A. Zoltners. "Impact of Resource Allocation Rules on Marketing Investment-Level Decisions and Profitability." Journal of Marketing Research 29, no. 2 (1992): 162. http://dx.doi.org/10.2307/3172567.

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Fazilet, Mustafa Baris, and Deniz Artan. "Profitability estimation and assessment in real estate investment projects: A fuzzy logic model." Journal of Intelligent & Fuzzy Systems 48, no. 3 (2025): 345–57. https://doi.org/10.3233/jifs-240525.

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The performance of real estate investment projects (REIPs) depends on profitability. However, the literature lacks a mathematical model of project-based profitability that can be utilized for estimating and assessing profitability in REIPs. This paper proposes a fuzzy logic model to quantify the relationships between the level of profitability performance of REIPs and significant factors affecting profitability. The proposed model is developed using project-based profitability data collected from 134 REIP professionals and comprises 61 factors categorized into 13 groups. The model was validate

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Akinpelu, Ayodele Oladipo, and K.O Adenegan. "PERFORMANCE OF SWEETPOTATO MARKETING SYSTEM IN UMUAHIA MARKET, ABIA STATE, NIGERIA." Continental J. Agricultural Economics 5, no. 1 (2011): 7–13. https://doi.org/10.5281/zenodo.810074.

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The study was carried out to evaluate the profitability of sweetpotato in the market among other objectives. One hundred wholesalers and one hundred retailers respectively were randomly selected in the market. Economic indices used to evaluate the marketing system included the marketing margin, marketing efficiency, return on investment, benefit cost ratio and the Gini coefficient. The results of the marketing margin were N6, 300.00 and N4,010.00 respectively for wholesalers and retailers. Benefit –cost ratio showed that an investor would gain N1.15 and N1.08 respectively for every N1.00 spent

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KOSTYRKO, Lidiia, and Eleonora CHERNODUBOVA. "Methodological provision of analysis of the efficiency of investment activities of enterprises." Economics. Finances. Law 2/2024, no. - (2024): 31–37. http://dx.doi.org/10.37634/efp.2024.2.7.

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The paper is devoted to the disclosure of the main provisions of methodological support for the analysis of the investment activity of enterprises and practical recommendations on the use of methods for evaluating the effectiveness of the implementation of investment projects for decision-making. Making investment decisions is based on the use of various formalized and informal methods and models, taking into account the following factors: changes in the value of money over time; alternative value of resources; cash flows generated by the project; uncertainty and risk; inflation, price changes

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