Journal articles on the topic 'Programmes de développment de talents'

In recent years many honours programmes were introduced at universities and colleges in the Netherlands (Van Eijl, Pilot & Wolfensberger, 2010). An important goal of these programmes is to stimulate students to more fully develop their talents. To get more insight in the process of talent development from the perspective of honours students, we started a project. Forty honours students and honours alumni from eleven different universities and eight of their teachers were interviewed about the development of their talents, why they participated in an honours programme and what their experiences were in those programmes (Van Eijl & Pilot, 2016). These interviews gave an in-depth picture of students’ honours experiences and thereby gave insight into the process of talent development. This process is represented by the Circle of Talent Development. In the second part of this paper (step 9b of the Circle) we focus on the use of honours as laboratory for 21st century skills and the dilemma of teachers between “control and letting go” are discussed.

Abstract Objective: The article refers to the measurement of natural talents and skills of students in an internationalised environment and possible use of empirical research to modify university curricula. The article aims to determine how to design and implement skills models to increase education efficiency and to adapt the curriculum to the labour market expectations. Methodology: The evaluation was based on three empirical surveys conducted among students of a highly internationalised university: the Gallup test measuring natural talents, the Filipowicz test (measuring skills) and a poll among students, diagnosing their expectations as to student apprenticeships and traineeships. Findings: Using the aforementioned tools allowed to identify strengths of university students in tourism programmes and to indicate areas for improvement during education. Value Added: The conclusions drawn from the survey allowed to confront students’ skills with employers’ expectations and to develop student support methods, e.g. through appropriate modifications of curricula and traineeship programmes. University courses were extended to include modules reinforcing students’ enterprise, the management of individual potential, cross-cultural communication and negotiating skills. Recommendations: Such survey enables the creation of a talent bank among students where their talents – reinforced with the knowledge and skills acquired at university – will help develop their strengths and can be particularly useful in selected posts.

Cette étude analyse le management international des talents par les entreprises dans une perspective institutionnelle. Elle est réalisée auprès de managers d’entreprises du Conseil de Coopération du Golfe (CCG). Dans ces pays, les problématiques d’emploi sont typiquement internationales et différentes du contexte occidental. Les difficultés du management des talents sont interprétées en examinant les conflits de logiques institutionnelles en jeu. Dans l’ensemble des entreprises, la nationalisation de la main d’oeuvre gêne la mise en oeuvre des programmes. Dans les entreprises régionales et locales, l’influence du contexte socio-culturel est un obstacle majeur mais des évolutions sont perceptibles.

This essay is a thematic review of a computer animated comedy filmMadagascar Escape 2 Africa. It highlights the rich thematic embodiment of the film. Entertainment-Education has been adopted as a theoretical framework for analysis, owing to the fact that it emphasizes infusion of educational oriented content into the production of entertainment programmes/media content to achieve attitudinal change in society. Five themes have been identified from the film and discussed, namely: the usefulness/relevance of every talent/skill, the power of unity/friendship, innovation, adventure and love. The central thesis in the essay is that all talents are relevant and important to the growth and development of society as contained in the film under review, hence parents are advised to identify talents which their children have and guide them accordingly to exploit and utilize them to the fullest. This is against the career imposition trait of most parents, which often time leads to poor performance of children in careers they have no passion for. Conclusively, the study recommends the Entertainment-Education approach to producers of children films and media content to help reduce the cultivation effect that arises from the projection of violence, crime, nudity and profane scenes in cartoons and children programmes. This will go a long way to help achieve the desired attitudinal change in society.

Purpose Focusing on an international trainee- and internship programme, this paper aims to propose a new framework that links organisational strategies regarding ethnic diversity with career competencies of the programme participants. Design/methodology/approach The paper adopts a case study design. It examines the interplay of the perspectives of the organisation, which is an Austrian bank, and of the programme participants, who are university graduates from South-Eastern Europe. It draws on the typology of diversity strategies by Ortlieb and Sieben (2013) and the categorisation of individual career competencies by DeFillippi and Arthur (1994). Findings The bank benefits from the programme participants’ competencies with regard to South-Eastern Europe and increased legitimacy gained from the public. Programme participants acquire many knowing-how, knowing-why and knowing-whom competencies, especially if the bank pursues a so-called learning strategy towards ethnic diversity. On the other hand, individual knowing-how competency supports an organisation’s antidiscrimination strategy, whereas knowing-why and knowing-whom competencies benefit the organisational learning strategy. Research limitations/implications Although the paper builds on a single case study and the ability to generalise is limited, the findings imply that future human resource development concepts should jointly consider the perspectives of both organisations and individuals. Practical implications Owing to their high strategic relevance, organisations should look into the competencies of skilled migrants and evaluate the critical resources they offer. Both organisational learning and an organisation’s strategic development are key concerns. The proposed framework helps to effectively design trainee- and internship programmes and simultaneously anticipate organisational and individual consequences thereof at an early stage. Originality/value The proposed framework concerning the interplay between organisational and individual perspectives as well as the regional focus on South-Eastern Europe present novelties.

Abstract Professional literature and practice started to focus intensively on the field of talent management. A lack of talented individuals occurred in all sectors worldwide. The war for talents has not faded out, on the contrary, it has been intensifying. The aim of the paper is therefore to analyse the perception of opportunities for development and management of talents in forestry and to specify characteristics of employee/ talent support perception in surveyed companies. The analysis is based on a primary survey conducted in 101 forestry companies. The data were obtained through surveys in which one manager and one employee represented a single company. One-dimensional and multidimensional statistics were used to evaluate the data. The results showed that employees perceived developmental conditions in companies more positively than what was stated by managers and company representatives. The average difference in the perception was 8.5%; employees perceived the conditions better than company representatives. When negative phenomena were analysed, the perception was quite opposite. The average difference was 9.5%. The limit of the paper is the narrow focus on primary sector companies. The results may help surveyed companies in the primary sector to encourage managers and employees to participate in developmental programmes as their own initiative and willingness to take part in education and developmental activities was found.

The single television station serving Papua New Guinea transmits between ten and twelve hours a day of programmes that – apart from the new and a musical slot sponsored by Coca Cola – lack and significant national interest. Yet an eight-episode television drama, Warriors in Transit – conceived, written, shot, and performed entirely on location by local artists and talents, and with the potential to develop into a long-running series – has for three years remained unseen, despite several good reviews and sneak previews. The assertion of the Tv executives that Papua New Guineans do not want to watch their own programmes, and the inability of the production, alike bear witness to a problem typical of the develpment of television in the Third World, as traditional national cultures ineluctably give way befor the easy attractions of homogenized imports – a problem that can only be tackled by affirmative action on the part of governments whose best intentions too often conflict with financial constraints. The author, Joseph Chika Anyanwu, teaches in the Facutly of Creative Arts of the University of Papua New Guinea, and first presented the present paper at the 1994 conference of the Australasian Drama Studies Federation.

In the late 1990s the Singapore government embarked on a set of far-reaching strategies intended to develop the city-state into one of the major life science R&D and industrial clusters in Asia. Besides efforts to attract leading overseas life science companies to establish operations in Singapore, the government has developed new life science public research institutions to attract overseas research talents. Outside the government, the local university sector is also emerging as an important player. Adapting the ‘Triple Helix’ framework to the life sciences in a newly industrialized economy, this paper reviews the policies and programmes implemented by the Singapore government and the National University of Singapore and discusses the implications for universities in other late-comer countries seeking to catch up in the global biotech race.

Developing talents has been a great concern in education. New conceptions of intelligence are revolutionizing educational practices. Because giftedness can occur in certain people at certain times and under certain conditions, (Renzulli & Reis, 1985), it is necessary to extend the pedagogy for the gifted to regular classrooms. The enrichment cluster was chosen for this study for multiple reasons. This study used qualitative case study design to investigate the use of enrichment clusters as a starting point to infuse talent development strategies into the school system in Nigeria. The sample was made up of 27 boys and 33 girls between the ages of 13 and 19 years in Senior Secondary School (grades 10 to 12) drawn from different socio-economic backgrounds but from educated parents. Their common denominator was their interest in the cluster topic — an essential ingredient in any pupil programme. The study found that a lone enrichment specialist in a regular school without programmes for the gifted and talented can expose students to high-order thinking skills and high-end learning through the use of Renzulli's Type I, II & III enrichments in an enrichment cluster. Parents and members of the community were found to be very helpful in conducting the enrichment cluster. The possibility of these people being advocates for programmes for talent development and mentors is discussed. Based on the findings, recommendations were made for further research.

Abstract In this paper we reflect on the contribution, style and legacy of Professor Val Curtis, an important, and sometimes controversial, figure in the water, sanitation and hygiene (WASH) sector who sadly passed away on October 19, 2020. Across numerous scientific articles, and several books, and operational programmes, she established herself as a world-renowned scientific expert in the field of hygiene and behaviour change, as well as a major thought-leader in the WASH sector. We identify four major scientific contributions which she made over three decades of research that spanned multiple fields, including engineering, epidemiology, and psychology. Beyond her research, she tirelessly championed hygiene as a public health priority, using her talents as a communicator to secure concrete changes in relevant policy and practice. We are confident that her example, as both a public health researcher, and as a hygiene champion, will inspire future generations of WASH researchers and practitioners to be bold and ambitious.

Les élèves doués et talentueux qui se trouvent dans nos salles de classe ne semblent pas avoir beaucoup d’occasions de développer leur plein potentiel. Ce constat est soulevé dans plusieurs articles de recherche, les rapports gouvernementaux et les témoignages provenant de milieux de pratiques éducatives. Au Nouveau-Brunswick, où le système éducatif tend à mettre en pratique sa vision d’une école inclusive qui répond aux besoins de tous ses élèves, la recherche d’une réponse à la problématique de douance et de talent est donc un sujet d’actualité. Dans un contexte d’enseignement de mathématiques, plusieurs initiatives ont été mises en place depuis 15 dernières années pour aider les élèves doués à développer leurs talents. Dans notre article, on ressort différents bienfaits de programmes d’accélération, d’enrichissement, de résolution de problèmes complexes en ligne, divers projets extracurriculaires et parascolaires, ainsi que des enjeux qui y sont associés, dont le régime pédagogique, les ressources appropriées, la formation des enseignants et la collaboration avec la communauté.

The purpose of this study was to identify which cognitive and perceptual skills best discriminate elite female handball players according to the age group to which they belong to. The sample consisted of 73 Portuguese national teams’ female handball players, aged between 11 and 29 years, with an average of 7.5 (± 3.7) years of practice. The following tests were applied: Thurstone Identical Figures Test, Toulouse-Piéron Concentrated Attention Test, and the Nideffer Attentional and Interpersonal Style Inventory to evaluate perceptual skills, the polyreactiometer for Windows – PRWin to evaluate information processing, and an evaluation protocol for precision in anticipation using the temporal occlusion paradigm. The interpretation of the obtained discriminant function was based on the structure of the coefficients greater than |0.30|. The Seniors’ age group is discriminated from that of Talents by their better reaction, perception, and attention times, namely, by the ability to integrate several stimuli simultaneously and by a better capacity to anticipate future events more accurately. This discriminating model can help coaches recruit players as well as improve psychological training programmes.

International mobility of academics has risen over the last few decades, especially among PhD students and post-docs. This may be the result of deliberate policies to stimulate such mobility on the one hand and of growing imbalances in academic career opportunities on the other. The general belief that attracting international talents helps to ensure that a country plays a leading role in research and innovation, stimulates countries to develop initiatives to attract international students to doctoral programmes or to attract researchers who emigrated back to the country of origin. More traditional intercontinental mobility patterns from the south to the north and the east to the west, are now paralleled within Europe, where the disparities between countries in terms of R&D investment and skills shortages increase, related to the economic crisis. Consequently, brain circulation may easily turn into brain drain, and cultural diversity may decline. Related policy questions are whether this will unavoidably result in a (further) concentration of the minds in a limited number of regions or hubs and how this should be considered from the point of view of quality, competitiveness, diversity, and the future of the comprehensive research university in Europe.

When gifted Māori students feel they belong and find their realities reflected in the curriculum, conversations and interactions of schooling, they are more likely to engage in programmes of learning and experience greater school success. This article reports on a teacher-led project called the Ruamano Project, which investigated whether Maker and Zimmerman's (2008) Real Engagement in Active Problem Solving model (REAPS) could be adapted successfully to identify talents and benefit the student achievement and engagement of Māori boys in two rural Northland, New Zealand secondary school contexts. The project aimed to implement Treaty of Waitangi-responsive and place-based science practices by improving home–school–community relationships through the authentic engagement of whānau and iwi into the schools’ planning, implementation and evaluation of a REAPS unit. As a result of this innovation, teachers’ perceptions of Māori boys shifted, their teaching practices changed, more junior secondary Māori boys were identified as gifted by way of improved academic performance, and iwi and community members were engaged in co-designing the inquiry projects. Our research indicated that the local adaptation of the REAPS model was effective in engaging and promoting the success of gifted and talented Māori boys.

<p>This paper empirically examines the national policy deployment of talent mobility programme aiming to leverage innovation atmosphere in private sector as a part of national strategy to escape middle income country status. The main policy mechanism is to facilitate universities and research institutes to develop their internal regulations in accordance with the Cabinet approval such that their talents can be legally mobilised to conduct research or project in private companies for competitiveness improvement. Moreover, clearing houses or service centres were established to eliminate the gap between industry and university, whereas training programmes were also developed for capacity building purpose, especially for staffs in those centres. Lastly, facilitation resources such as management, research fund, and compensation were mutually supported by government agencies including National Science Technology and Innovation Policy Office and Office of the Higher Education Commission. Based on data collection from the talent mobility projects executed during 2014 to 2016, key success factors and barriers were observed and subsequently the policy recommendations were proposed for improving the programme implementation in future.</p><h4><strong> </strong></h4><p><strong>Keywords:</strong> Talent Mobility, STI Policy, GEDP</p>

Purpose: The purpose of this study was to establish the relationship between cognitive based classroom streaming on students’ self-esteem among secondary school students in Lira district. It specifically analyzed the differences in the level of self-esteem between low and high ability group of students. Methodology: The study adopted quantitative research approach. A cross sectional comparative research survey design was used to compare the level of self esteem between low and high ability group of students. A valid and reliable self-administered questionnaire was used to collect data. A total of 278 students from three secondary schools were selected using systematic random and purposive sampling techniques respectively. Data was coded and analyzed using Statistical Package for Social Scientists (SPSS version 23). The hypothesis was tested using independent sample t-test. Findings: Findings revealed a significant difference in the level of self-esteem (t = 7.68, p<0.01) with high ability group of students scoring higher than low ability group. It was therefore concluded that ability grouping significantly influences students’ self-esteem. Recommendation: The study recommended that: heterogeneous grouping, school family initiative programmes, guidance and counselling services and other co curricular activities be introduced /reinforced in schools to enable students discover their talents, build their esteem and cope with the environment.

Purpose The purpose of this paper is to highlight the positive academic and professional outcomes for students who undertake degree apprenticeships which use strength-based approaches in their curriculum and assessment. The design and implementation of programmes of work-based study which focus on an individual’s inherent talents are a new lens for higher education (HE), one that enables institutions to see diverse groups of students fulfil their potential and gain academic qualifications. Strength-based degree apprenticeships offer an effective way to align the needs of industry with the ambitions of individuals who wish to gain university level qualifications whilst in the workplace. Design/methodology/approach The research adopted a mixed-methods approach. Semi-structured interviews with stakeholders in industry and HE were undertaken and thematically analysed. Student data were analysed quantitatively for students in the degree apprenticeship programmes which incorporate a strength-based approach to learning and assessment. Findings The findings from this study highlight that the degree apprenticeships’ strength-based curriculum and assessment have spearheaded its success. On average, degree apprentices attain 10 per cent higher grades than students undertaking the same programme through the traditional degree route. Moreover, the module design and tailored support has contributed to over 91 per cent of apprentices graduating with a 2:1 or above. Research limitations/implications This research is exploratory in nature, focusing on one university’s experiences and outcomes regarding a strength-based approach curriculum and assessment on degree apprenticeships. Originality/value The findings describe how the knowledge exchange and culture of the HE sector has shifted, and the university’s efforts to make progressive relationships with employers. Moreover, this paper describes the challenges in designing curricula and assessing students based on the strengths and skills required for their employment, rather than university mandated learning outcomes. The findings of this paper could influence a strength-based framework for the development of degree apprenticeships in the UK.

Global talent management as an academic field is regarded as a multi-disciplinary bridge field, which has recently emerged from the strategic international human resource management (HRM) and talent management fields as a critical strategic issue for multinational firms. While some literature reviews have been conducted on the topic, there is no systematic review of drivers, outcomes and challenges in empirical global talent management research. This study therefore provides a rigorous systematic review of empirical global talent management research from 2008 to 2017. The evidence reveals that global talent management can enhance multinational companies’ global mobility outcomes, employer attractiveness, competitiveness and performance. However, challenges, such as huge financial costs, high rate of turnover among global talents, localization difficulties, corporate culture, and adjustment problems, of expatriate spouses can undermine the effectiveness of global talent management practices and programmes. Furthermore, the findings indicate that the qualitative approach and cross-sectional design have dominated empirical research on the topic while only few studies have performed multi-level analysis. The findings urge stakeholders to adopt a more holistic and well-informed view while designing and implementing global talent management initiatives either as researchers or practitioners. It also implies that despite the substantial interest in global talent management, the field is still under-explored or under-researched. The study makes contribution by providing the first systematic review of empirical global talent management research.

In our last paper in GEI we presented an argument for teachers to engage in Living Educational Theory research as Continuing Professional Development. In this paper we extend our analysis to show how this can empower educators to improve their practice and, by offering as a gift the knowledge they generate in the process, contribute to the creation of a profession of educators. The extension is grounded in the idea of enhancing professionalism in education through recognising and accrediting accounts of living-educational-theories as knowledge generated by professional practitioners as master and doctor educators. We distinguish Living Educational Theory research from a living-educational-theory. Living Educational Theory research refers to the conceptual principles that distinguish the research approach. A living-educational-theory is a values-based explanation offered by an individual of their educational influence in their own learning, the learning of others and the learning of social formations. It is argued that for this knowledge to be legitimated by universities, in the form of accredited awards, an extension and transformation will be required in the dominating forms of knowledge. It is also argued that educators teaching in continuing professional development programmes need to develop their talents, knowledge and expertise by researching their own practice in the same way as the teachers they are supporting. In doing so they exemplify an educational pedagogy appropriate to providing gifted education internationally for students of any age.

Youth restiveness has become a topical issue for discussion in the social, economic and polity domain in Nigeria. It is a fact that Nigeria cannot thrive and progress significantly with youths who are restive. Nigeria’s peace, security and corporate existence as a nation is threatened because of the prevalence of this phenomenon. The causes of youth restiveness are connected to unemployment, lack of basic and inadequate infrastructural facilities and inadequate social amenities amongst others. The spiralling effect of youth restiveness are evident in Nigeria as ethnic militia, kidnapping, cultism, armed robbery, agitations and involvement in social insecurity. The causes and effects of youth restiveness have promoted uncertainties which have led to failure, fear and underdevelopment of most sectors in the Nigeria. The conflict theory explains that threatening events such as wars, revolution, domestic violence and others are as a result of competition and limited resources. Unfortunately, Nigeria’s government has not done enough by providing basic facilities, employment opportunities and effective empowerment programmes for the youths to be gainfully employed. This study holds unto the premise that in order to control youths in Nigeria, their skills, talents and education must be recognized, encouraged and channelled to the right sector in the society for growth, sustainable development and national peace. This paper reviewed the arguments surrounding youth restiveness in Nigeria alongside some recommendations on how the government could effectively be organized and responsible to counter the growing rate of youth restiveness in Nigeria. Keywords: Causes, Effects, Control Youth, Peace

Living and growing up in urban areas with various pressures, both from home or work/school, makes people have a higher stress level. People whom lives in the city need a space in between home (first place) and a place of work / study (second place), namely the third place. Third place is important for the people because it is a place where they can be themselves, freely channel their talents and interests, as well as socializing and maintaining fitness in the midst of the busy city. Therefore, a need rises for an architectural manifestation in the form of a third place with a creative hub to channel ideas, creativity, talents, and interests and active space to maintain fitness, socialize, and build community. Penjaringan is also home to various types of communities, ranging from people with gardening activity units communities. The location of the site which is located in Penjaringan surrounded by agribusiness industrial buildings, and residential areas makes the Active Creative Technology Hub a strategic third place and able to accommodate various needs of the third activities of Penjaringan community and its surroundings. The design methodology used is trans-programming method by Bernard Tshumi which places two programmes that are not normally associated with each other together. Active Creative Technology Hub as a third place project is designed to be a place for sustainable community development, a place in between for the people of Penjaringan, and to make the environment more lively and pleasant. Keywords: Active; Activity; Community; Creative; SocialAbstrakTinggal di daerah kota membuat masyarakat memiliki tingkat stres yang tinggi yang disebabkan oleh berbagai tekanan, baik dari rumah maupun tempat kerja atau sekolah. Masyarakat kota membutuhkan ruang antara tempat tinggal (first place) dan tempat kerja/ belajar (second place) yaitu third place. Kehadiran sebuah third place penting bagi masyarakat kota untuk menjadi tempat di mana mereka bisa menjadi diri sendiri, bebas menyalurkan bakat dan minat. Oleh karena itu, muncul kebutuhan akan sebuah perwujudan arsitektur berupa third place dengan creative hub untuk menyalurkan ide, kreativitas, bakat, dan minat serta active space untuk menjaga kebugaran, bersosialisasi, dan membangun komunitas. Kelurahan Penjaringan merupakan wilayah bagian dari Jakarta Utara yang berkembang dan memiliki kawasan yang sangat ramai. Selain itu di Kelurahan Penjaringan juga terdapat kawasan rumah tinggal dengan keterbatasan lahan sehingga tidak ada wadah bagi kegiatan hobi dari masyarakat. Lokasi tapak juga dikelilingi oleh bangunan dengan fungsi industri terkait mesin terkait agrobisnis, termasuk industri berskala kecil yang dijalankan oleh masyarakat sekitar. Metode perancangan yang digunakan adalah metode trans-programming oleh Bernard Tschumi yang mengkombinasikan dua program yang sifat dan konfigurasi spasialnya berbeda tanpa melihat kecocokannya. Proyek Simpul Teknologi Aktif & Kreatif sebagai sebuah third place berusaha untuk menjadi wadah bagi pembangunan komunitas, sebagai pendukung bagi masyarakat sekitar melalui penyediaan fasilitas edukatif, menjadi tempat perantara bagi masyarakat Kelurahan Penjaringan, serta membuat suasana semakin hidup dan menyenangkan.

This study investigates the influence of foreign football and its digital coverage among youths in Abeokuta. It examines the values portrayed by internet/satellite technology, the extent to which these values affect Nigerian youths, and the extent to which Nigerian youths’ exposure to foreign football through the internet/satellite technology affects their commitment to Nigerian football.The study employed qualitative method of Focus Group Discussion (FGD), using discussion guide to source data from youth in Abeokuta South and Abeokuta North Local Government Areas.Among others, the study discovered that major values promoted by internet technology such as technical companionship, global citizenship and technological determinism enhances western values and interests, and have undermined to a very large extent the citizenship values of Nigerian youths. Nigerian youths have practically abandoned their citizenship values such as love and loyalty to the country, patriotism and commitment to national ideas, and have embraced the values promoted by the internet with their passion for foreign football.The main findings recognises Nigerian youths interest in European football was motivated by good organization, adequate and quality facilities and good football on the field of play; hence Nigerian youths abandoned Nigerian football due to poor management, inadequate and poor facilities and insecurity at match venues, among other factors.Based on the findings of this study, it is recommended that Nigerian football should be overhauled. There is need for proper funding to fix facilities like quality stadia, provision of security at match venues and ensure proper administration of the games. Youth football should be revived in Nigeria and grassroots football should be re-introduced at primary and secondary school levels to discover raw talents. Adequate arrangement should be made for marketing and sponsorship programmes, including live coverage of football events on the Nigeria television network.

Purpose Programmes to promote alcohol awareness and harm reduction in the general population often take an atomised approach, encouraging individual drinkers to understand their unit intake and adjust it accordingly. Although many public health practitioners harbour doubts about the value of this approach, few clear alternatives have emerged. The purpose of this paper is to provide such an alternative. Design/methodology/approach Alcohol Concern’s Communities Together project was rooted in the idea that drinking patterns can only be understood in their social context. It was an attempt to take seriously Harold Holder’s injunction to “cease to focus narrowly on the individual and begin to adopt broader community perspectives on alcohol problems”. The project applied Asset-Based Community Development methods, handing a large degree of control over to the participants, drawing on their own talents and enthusiasms, and recognising their autonomy and their authority as experts in their own lives. Findings The project outputs have been described as “community development with an alcohol twist”. They included a range of activities and events that created inclusive and non-judgemental spaces for people to think about alcohol and draw their own conclusions. It was also a lesson in humility for those of us who like to consider ourselves as the experts in public health: we had to learn that we did not have all the answers to questions about other people’s lives. Practical implications The project indicates that community development may be a valid alternative to more traditional and more didactic approaches to alcohol harm reduction. Originality/value The project may provide an innovative and flexible model that could be applied in various communities in order to address alcohol misuse in an engaging and undogmatic fashion that helps people take more control of their own lives.

Introduction. The technological development of media has a growing impact on various spheres of life, including education. New technologies enhance access to information and could affect the quality of training. The term “media education” was developed. Media education implies the study of impact and the use of media (press, television, radio broadcasting, advertising, the Internet with all its applications) not only by specialists in this field, but also by ordinary consumers of information for critical perception and good application. These media tools make the static and passive learning process more dynamic and interactive inside and outside the school. In specific education (musical, theatrical, sports, etc.), educational media combined with traditional techniques also begin to be involved as the tools, which motivate students for studies. Above all, educational media provide greater opportunities to identify students’ talents, to develop their abilities and skills (e.g., language, vocal, designer, household, etc.).The aim of the present analytical study is to diagnose the problems of carrying out professional activities and to study the needs of teachers, specialising in educational media and working in specific pre-university education systems in Egypt and Saudi Arabia.Methodology and research methods. Data collection was carried out by means of a survey questionnaire that was administered to a sample consisting of 100 teachers (50 from Egypt and 50 from KSA) working at various pre-university education levels in both countries.Results and scientific novelty. The results revealed that the major obstacles facing Egyptian teachers lied in budgetary and facilities shortage. Saudi teachers, however, were hindered by the administrative deficiency, lack of competencies in the use of the latest, constantly improving educational media and lack of in-service professional development. Moreover, all the participants reported the pivotal need to offer continuing professional in-service training opportunities for educational media and educational technology specialists. For experts in the field of educational media technologies, the advantages and benefits of this tool are obvious when conducting extra-curricular classes and activities, which allow providing more intensive intellectual development of students, as well as strengthening discipline and improving children behaviour.Practical significance. The authors formulated the recommendations on reforming the system of specific educational services, improving their quality due to the fastest, synchronous promotion of technological innovations, implementation of modern equipment and support of teachers’ competencies at the proper level. The importance of media education development actualises the creation of academic programmes at universities for the training of qualified teachers in the field of specific education, especially for countries, which do not have the same experience of training, since media education is becoming compulsory in the contemporary world, increasingly affecting the formation of individuals, culture and society. A number of proposals have been made to continue research in this direction.

The article analyses how technological education determines the creativity of 5th–6th formers. Technological education is an integral part of general education. It makes it possible for students to act creatively, to choose flexibly – which is essential for anybody regardless their gender in the constantly changing socio-cultural environment, and to be able to use simple technologies at a user level. The article considers the development of students’ creativity in a systemic approach. Technological education is perceived as a complex of social and educational factors determining students’ creativity. In a creative society creativity is important in all spheres of activity where creative material becomes the basis for competitive advantage in the economy of the global market. The changes in the development of students’ creativity are conditioned by the fluctuation in educational paradigms, learning environments, general education programmes. Creativity is understood as a complex of personal qualities that manifests itself as an ability to offer new ideas, to think non-stereotypically, to orient oneself quickly in problematic situations, to find original solutions easily, which is determined by talents and interests. A systemic approach to creativity requires a systemic assessment of creativity development factors. Technological education is an integral part of general education. It originates from the idea of a “working school”, technologies as a school subject, teaching crafts, polytechnic and professional education. Technologies include material and human intellectual resources, scientific and practical knowledge and ways of organizing work. Technological education can be treated as a complex of both educational and social factors that promote students’ creativity. The method of factor analysis highlighted the following socio-educational factors of 5th–6th formers’ creativity development in technology classes: participation in the activities which are important for the school community; aesthetic activity; communication – cooperation; democratic relations; independent and responsible activity; individual activity; folk art recognition; promotion of activity; group work. Two factors have the most important influence on the development of students’ creativity: participation in the activities which are important for the school community (20.779 percent of dispersion) and participation in aesthetic activity (7.401 percent of dispersion). Nonetheless, the dispersion of social activity is almost three times bigger than that of aesthetic activity. Students’ creativity in technology classes is mostly determined by social factors. Out of the nine distinguished factors as many as four are of social character and only two (group work, individual work) are of educational character. Two creativity factors are related to aesthetic-artistic activity (aesthetic activity, folk art knowledge). Technology teachers see the source of creativity in their students’ interests. The tasks that correspond to students’ interests promote creativity. Technology teachers give a positive evaluation of the influence of individual and group work methods on creativity development. Teachers treat group work methods as a means of creating a favorable learning environment which creates “group enjoyment”. However, teachers state that it is impossible to do without individual work in technology classes. Technological tasks have to be performed accurately, with precision. They require a lot of time. Hence competitive methods are not suitable as competition can diminish the quality of work. Teachers think that in technological education both cooperative learning and individual work are important.

Из истории традиции почитания и создания народного мемориального музея святителя Луки (Войно-Ясенецкого) в Тамбове. В статье осмысливается история создания народного мемориального музея святителя Луки (Войно-Ясенецкого) в Тамбове как логичное следствие традиции почитания святого, зародившейся ещё в момент его пребывания на тамбовской кафедре. Основной тезис исследования аргументируется фактами, выявленными в ходе изучения архивных и нарративных свидетельств. Используется также музеологическая методика, которая позволяет составить представление о тамбовском периоде жизни святителя на основе выявления и атрибуции меморий. Способом сохранения и популяризации духовного наследия святителя являются проекты, программы, гранты, конференции, экспозиции и выставки, приуроченные к знаменательным датам, связанным с периодом служения архиепископа-хирурга на тамбовской кафедре. Тамбовский период жизни архиепископа Луки (ВойноЯсенецкого) положил начало процессу возрождения церковной жизни, а также стал периодом расцвета профессиональных и духовных талантов святителя, общественного признания российским и международным сообществом. Конфликтный характер взаимоотношений тамбовского чиновничества и архиепископа расценивается как результат принципиального несходства в понимании роли Церкви в жизни народа, а также недостатком проработанности правовой основы деятельности православного духовенства в период кратковременного потепления отношений между государством и Церковью в 1943-1946 годах. Как сакральный мемориал православной истории тамбовского края нами осмысливается Покровский кафедральный собор г. Тамбова, в котором самим архиепископом были собраны святыни из многих закрывшихся храмов, где нашли приют верные последователи Патриарха Тихона, где была создана духовная среда, обеспечившая сохранность традиционной православной духовности. Создание народного музея являет следствие воли Божией о пастыре, отдавшего себя служению страдающему народу. Народнические устремления усматриваются: в выборе профессии, бескорыстии служения в госпиталях и земских больницах, сопричастности народной беде в годы многолетних ссылок и пр. На основе нарративных и архивных свидетельств уточнена и скорректирована информация, собранная первым биографом святителя - М. Поповским, посетившим Тамбов весной 1971 года. В целом, мемориализация как способ сохранения и популяризации духовного наследия является перспективной темой научного исследования. From the history of the tradition of veneration and creation of the Folk Memorial Museum of St. Luka (Vojno-Jasenetsky) in Tambov. In the article the history of creation of the Folk Memorial Museum of St. Luka (Vojno-Jasenetsky) in Tambov is analyzed as a logical consequence of the tradition of veneration of the saint, which originated at the time of his tenure in the Tambov Cathedral. The main thesis of the study is argued with the facts revealed during the study of archival and narrative evidence. A museological methodology is also used, which allows one to get an idea of the Tambov period of the saint's life on the basis of the identification and attribution of memorials. Projects, programmes, grants, conferences, expositions and exhibitions timed to commemorative dates related to the period of the archbishop's service to the Tambov Cathedral are a way to preserve and popularise the spiritual heritage of the saint. The period of life of Archbishop Luke (Voyno-Yasenetsky) in Tambov marked the beginning of the process of revival of church life, and also became a period of flourishing of professional and spiritual talents of the saint, public recognition by the Russian and international community. The conflicting nature of the relationship between the Tambov bishop and the archbishop is seen as a result of a fundamental misunderstanding of the role of the Church in the life of the people, as well as a lack of a legal basis for the activities of the Orthodox clergy during the brief warming of relations between the state and the Church in 1943-1946. The sacral memorial to the Orthodox history of the Tambov region is the Intercession Cathedral in Tambov, where the holy relics were gathered by the Archbishop from many closed churches; where the devoted followers of Patriarch Tikhon found shelter; where the spiritual environment which preserved the traditional Orthodox spirituality was created. The creation of the People's Museum is the result of God's will for the pastor, who gave himself up to serve the suffering people. His people's aspirations can be seen in his choice of profession, his selfless service in hospitals and zemstvo hospitals, his involvement in the suffering of the people during the years of exile, and so on. The information collected by the first biographer of the saint, M. Popovsky, who visited Tambov in spring 1971, was specified and corrected based on narrative and archival evidence. On the whole, memorialisation as a way of preserving and popularising spiritual heritage is a promising topic of scientific research.

Leadership mentoring and succession programmes are critical in the development and preparation of emerging leaders for leadership transitions. By virtue of their one-founder-leaders whose special leadership talents are usually celebrated by their followers, Charismatic church leaders may fail to identify and develop young emerging leaders who may be equally gifted to prepare them for leadership succession. This quantitative study investigated the state of leadership mentoring and succession programmes in the Charismatic churches in Bushbuckridge, Mpumalanga, South Africa (Bushbuckridge is one of five local municipalities in the Ehlazeni District Municipality situated in the north-east of the Mpumalanga province in South Africa. It borders private game ranches and the Kruger National Park). A population of 287 respondents drawn from 48 churches from rural and urban locations was assessed. Many of them (85%) were reported to have leadership mentoring programmes in their congregations and 72% of them reported that they had leadership succession programmes in place. Location was found to have no statistically significant effect on leadership mentoring. Gender and education levels were reported to have a statistically significant effect in describing leadership mentoring. Charismatic groupings in Bushbuckridge believe and take the Bible seriously as authoritative for faith, life and ministry. We therefore think it is appropriate to include in this article a relevant illustrative text – 2 Timothy 2:1–3.

Development of talents care systems plays an important role in handball today. The goal of the Hungarian Handball Association is to ensure that all children of the same age receive the same training throughout the country. The Association recently introduced a standard feed-back education system. The aim of this research was to demonstrate the evolution of the talent care system, especially the innovations introduced by the Association. The research method was interviewing handball experts. Five experts answered our questions, former elite players, currently coaches. Based on their responses, it was possible to compare the old and the current status of the training programmes. We may conclude, that the structure of handball training has significantly developed both technically and tactically. Professionals agree, that there are a number of changes have occurred in the theory and methodology of handball. The newly introduced regional, electronic control system – described in the Age Handbook were considered to be useful by the interviewees. According to the results of our pilot study, the new unified educational training system may result in a more successful international presence in the long term.

Development of talents care systems plays an important role in handball today. The goal of the Hungarian Handball Association is to ensure that all children of the same age receive the same training throughout the country. The Association recently introduced a standard feed-back education system. The aim of this research was to demonstrate the evolution of the talent care system, especially the innovations introduced by the Association. The research method was interviewing handball experts. Five experts answered our questions, former elite players, currently coaches. Based on their responses, it was possible to compare the old and the current status of the training programmes. We may conclude, that the structure of handball training has significantly developed both technically and tactically. Professionals agree, that there are a number of changes have occurred in the theory and methodology of handball. The newly introduced regional, electronic control system – described in the Age Handbook were considered to be useful by the interviewees. According to the results of our pilot study, the new unified educational training system may result in a more successful international presence in the long term.

Development of talents care systems plays an important role in handball today. The goal of the Hungarian Handball Association is to ensure that all children of the same age receive the same training throughout the country. The Association recently introduced a standard feed-back education system. The aim of this research was to demonstrate the evolution of the talent care system, especially the innovations introduced by the Association. The research method was interviewing handball experts. Five experts answered our questions, former elite players, currently coaches. Based on their responses, it was possible to compare the old and the current status of the training programmes. We may conclude, that the structure of handball training has significantly developed both technically and tactically. Professionals agree, that there are a number of changes have occurred in the theory and methodology of handball. The newly introduced regional, electronic control system – described in the Age Handbook were considered to be useful by the interviewees. According to the results of our pilot study, the new unified educational training system may result in a more successful international presence in the long term.

Development of talents care systems plays an important role in handball today. The goal of the Hungarian Handball Association is to ensure that all children of the same age receive the same training throughout the country. The Association recently introduced a standard feed-back education system. The aim of this research was to demonstrate the evolution of the talent care system, especially the innovations introduced by the Association. The research method was interviewing handball experts. Five experts answered our questions, former elite players, currently coaches. Based on their responses, it was possible to compare the old and the current status of the training programmes. We may conclude, that the structure of handball training has significantly developed both technically and tactically. Professionals agree, that there are a number of changes have occurred in the theory and methodology of handball. The newly introduced regional, electronic control system – described in the Age Handbook were considered to be useful by the interviewees. According to the results of our pilot study, the new unified educational training system may result in a more successful international presence in the long term.

There is a worldwide increase in efforts to support talents' development towards elite athletes. The focus of the study was the learning processes among athletes that facilitate this development. Drawing on the learning dispositions concept (Carr & Claxton, 2002), the aim was to create knowledge on the prevalence and possible consequences of variability in learning patterns among pupils enrolled in Nationell Idrottsutbildning Fotboll (NIUF)—a highly selective soccer talent development programme within upper secondary schools in Sweden. In-depth semi-structured interviews were carried out with a total of 13 pupils in their first or second year of NIUF. The data analysis benefited from iterative movement between the data and key learning dispositions: resilience, reciprocity, and playfulness. The findings show a variation in the strength of these dispositions between pupils, particularly with regard to the reciprocity and playfulness dispositions. We propose that individuals who display a comparably stronger manifestation of learning dispositions are better equipped to benefit from the learning opportunities of such programmes. This implies that there is a key role for coaches/educators to play in constructing an environment in which participants may 'learn to learn'.

This paper analyses the needs, strategies, opportunities, and challenges of developing employability of young Indians (i.e. those in the age group of 14-35 years). Capacity building programmes are strategically essential for enhancing their marketable vocational skills and developing personality. They form about 65% of the total population. Scope of enhancing their employability through existing formal system of imparting technical, professional and management education at the graduate and post-graduate level is limited. Therefore, there is a need for creating more infrastructure and academic facilities to impart vocational skill training. The need for creating the cadre of employable young workforce is not only to meet the human resource requirement of the country, but also meet the increasing global demands for employing low-cost but rich Indian talents in the near future. There is a felt need for doubling the existing training capacity to increase the formally trained workforce by 150 percent. The paper discusses various strategic actions involving government and private institutions through Public-Private Partnership (PPP) to realize the mission of creating a human capital with 200 million graduates and 500 million skilled people in India by 2022. A SWOT analysis of Odisha, an economically poor state with low human development index, is made to understand the importance of enhancing employability for economic development. Strategic initiatives of National Skill Development Corporation (NSDC) and National Council on Vocational Training (NCVT) of India through PPP projects, various issues and challenges faced by the key stakeholders in the process of implementation of skill development programmes have been discussed in detail. A model defining road map for success of enhancing employability of young Indians is suggested with short-term and long-term measures. Creation of employment opportunities and employable workforce should go hand in hand. Otherwise, it can create more problems of unemployment. The skill development alone cannot ensure employability of a person unless other competencies such as communication, interpersonal relations and positive attitude towards work and people are developed as per the requirement of different employers. Therefore, vocationalisation of mainstream education needs to be emphasized rather than vocational education. To achieve this, there is need for a hybrid model with a new mindset, a new skill-set and a new DNA of employable human capital.

In light of the COVID-19 pandemic, where income has become precarious and Internet use has soared, the influencer industry has to strategise over new ways to sustain viewer attention, maintain income flows, and innovate around formats and messaging, to avoid being excluded from continued commercial possibilities. In this article, we review the press coverage of the influencer markets in Australia, Japan, and Korea, and consider how the industry has been attempting to navigate their way through the pandemic through deviations and detours. We consider the narratives and groups of influencers who have been included and excluded in shaping the discourse about influencer strategies in the time of COVID-19. The distinction between inclusion and exclusion has been a crucial mechanism to maintain the social normativity, constructed with gender, sexuality, wealth, able-ness, education, age, and so on (Stäheli and Stichweh, par. 3; Hall and Du Gay 5; Bourdieu 162). The influencer industry is the epitome of where the inclusion-exclusion binary is noticeable. It has been criticised for serving as a locus where social norms, such as femininity and middle-class identities, are crystallised and endorsed in the form of visibility and attention (Duffy 234; Abidin 122). Many are concerned about the global expansion of the influencer industry, in which young generations are led to clickbait and sensational content and normative ways of living, in order to be “included” by their peer groups and communities and to avoid being “excluded” (Cavanagh). However, COVID-19 has changed our understanding of the “normal”: people staying home, eschewing social communications, and turning more to the online where they can feel “virtually” connected (Lu et al. 15). The influencer industry also has been affected by COVID-19, since the images of normativity cannot be curated and presented as they used to be. In this situation, it is questionable how the influencer industry that pivots on the inclusion-exclusion binary is adjusting to the “new normal” brought by COVID-19, and how the binary is challenged or maintained, especially by exploring the continuities and discontinuities in industry. Methodology This cross-cultural study draws from a corpus of articles from Australia, Japan, and Korea published between January and May 2020, to investigate how local news outlets portrayed the contingencies undergone by the influencer industry, and what narratives or groups of influencers were excluded in the process. An extended discussion of our methodology has been published in an earlier article (Abidin et al. 5-7). Using the top ranked search engine of each country (Google for Australia and Japan, Naver for Korea), we compiled search results of news articles from the first ten pages (ten results per page) of each search, prioritising reputable news sites over infotainment sites, and by using targeted keyword searches: for Australia: ‘influencer’ and ‘Australia’ and ‘COVID-19’, ‘coronavirus’, ‘pandemic’; for Japan: ‘インフルエンサー’ (influensā) and ‘コロナ’ (korona), ‘新型コロ ナ’ (shin-gata korona), ‘コロナ禍’ (korona-ka); for Korea: ‘인플루언서’ (Influencer) and ‘코로나’ (corona) and ‘팬데믹’ (pandemic). 111 articles were collected (42 for Australia, 31 for Japan, 38 for Korea). In this article, we focus on a subset of 60 articles and adopt a grounded theory approach (Glaser and Strauss 5) to manually conduct open, axial, and close coding of their headline and body text. Each headline was translated by the authors and coded for a primary and secondary ‘open code’ across seven categories: Income loss, Backlash, COVID-19 campaign, Misinformation, Influencer strategy, Industry shifts, and Brand leverage. The body text was coded in a similar manner to indicate all the relevant open codes covered in the article. In this article, we focus on the last two open codes that illustrate how brands have been working with influencers to tide through COVID-19, and what the overall industry shifts were on the three Asia-Pacific country markets. Table 1 (see Appendix) indicates a full list of our coding schema. Inclusion of the Normal in Shifting Brand Preferences In this section, we consider two main shifts in brand preferences: an increased demand for influencers, and a reliance on influencers to boost viewer/consumer traffic. We found that by expanding digital marketing through Influencers, companies attempted to secure a so-called “new normal” during the pandemic. However, their marketing strategies tended to reiterate the existing inclusion-exclusion binary and exacerbated the lack of diversity and inequality in the industry. Increased Demand for Influencers Across the three country markets, brokers and clients in the influencer industry increased their demand for influencers’ services and expertise to sustain businesses via advertising in the “aftermath of COVID-19”, as they were deemed to be more cost-efficient “viral marketing on social media” (Yoo). By outsourcing content production to influencers who could still produce content independently from their homes (Cheik-Hussein) and who engage with audiences with their “interactive communication ability” (S. Kim and Cho), many companies attempted to continue their business and maintain their relationships with prospective consumers (Forlani). As the newly enforced social distancing measures have also interrupted face-to-face contact opportunities, the mass pivot towards influencers for digital marketing is perceived to further professionalise the industry via competition and quality control in all three countries (Wilkinson; S. Kim and Cho; Yadorigi). By integrating these online personae of influencers into their marketing, the business side of each country is moving towards the new normal in different manners. In Australia, businesses launched campaigns showcasing athlete influencers engaging in meaningful activities at home (e.g. yoga, cooking), and brands and companies reorganised their marketing strategies to highlight social responsibilities (Moore). On the other hand, for some companies in the Japanese market, the disruption from the pandemic was a rare opportunity to build connections and work with “famous” and “prominent” influencers (Yadorigi), otherwise unavailable and unwilling to work for smaller campaigns during regular periods of an intensely competitive market. In Korea, by emphasising their creative ability, influencers progressed from being “mere PR tools” to becoming “active economic subjects of production” who now can play a key role in product planning for clients, mediating companies and consumers (S. Kim and Cho). The underpinning premise here is that influencers are tech-savvy and therefore competent in creating media content, forging relationships with people, and communicating with them “virtually” through social media. Reliance on Influencers to Boost Viewer/Consumer Traffic Across several industry verticals, brands relied on influencers to boost viewership and consumer traffic on their digital estates and portals, on the premise that influencers work in line with the attention economy (Duffy 234). The fashion industry’s expansion of influencer marketing was noticeable in this manner. For instance, Korean department store chains (e.g. Lotte) invited influencers to “no-audience live fashion shows” to attract viewership and advertise fashion goods through the influencers’ social media (Y. Kim), and Australian swimwear brand Vitamin A partnered with influencers to launch online contests to invite engagement and purchases on their online stores (Moore). Like most industries where aspirational middle-class lifestyles are emphasised, the travel industry also extended partnerships with their current repertoire of influencers or international influencers in order to plan for the post-COVID-19 market recovery and post-border reopening tourism boom (Moore; Yamatogokoro; J. Lee). By extension, brands without any prior relationships with influencers, whcih did not have such histories to draw on, were likely to have struggled to produce new influencer content. Such brands could thus only rely on hiring influencers specifically to leverage their follower base. The increasing demand for influencers in industries like fashion, food, and travel is especially notable. In the attention economy where (media) visibility can be obtained and maintained (Duffy 121), media users practice “visibility labor” to curate their media personas and portray branding themselves as arbiters of good taste (Abidin 122). As such, influencers in genres where personal taste can be visibly presented—e.g. fashion, travel, F&B—seem to have emerged from the economic slump with a head start, especially given their dominance on the highly visual platform of Instagram. Our analysis shows that media coverage during COVID-19 repeated the discursive correlation between influencers and such hyper-visible or visually-oriented industries. However, this dominant discourse about hyper-visible influencers and the gendered genres of their work has ultimately reinforced norms of self-presentation in the industry—e.g. being feminine, young, beautiful, luxurious—while those who deviate from such norms seem to be marginalised and excluded in media coverage and economic opportunities during the pandemic cycle. Including Newness by Shifting Format Preferences We observed the inclusion of newness in the influencer scenes in all three countries. By shifting to new formats, the previously excluded and lesser seen aspects of our lives—such as home-based content—began to be integrated into the “new normal”. There were four main shifts in format preferences, wherein influencers pivoted to home-made content, where livestreaming is the new dominant format of content, and where followers preferred more casual influencer content. Influencers Have Pivoted to Home-Made Content In all three country markets, influencers have pivoted to generating content based on life at home and ideas of domesticity. These public displays of homely life corresponded with the sudden occurrence of being wired to the Internet all day—also known as “LAN cable life” (랜선라이프, lan-seon life) in the Korean media—which influencers were chiefly responsible for pioneering (B. Kim). While some genres like gaming and esports were less impacted upon by the pivot, given that the nature and production of the content has always been confined to a desktop at home (Cheik-Hussein), pivots occurred for the likes of outdoor brands (Moore), the culinary industry (Dean), and fitness and workout brands (Perelli and Whateley). In Korea, new trends such as “home cafes” (B. Kim) and DIY coffees—like the infamous “Dalgona-Coffee” that was first introduced by a Korean YouTuber 뚤기 (ddulgi)—went viral on social media across the globe (Makalintal). In Japan, the spike in influencers showcasing at-home activities (Hayama) also encouraged mainstream TV celebrities to open social media accounts explicitly to do the same (Kamada). In light of these trends, the largest Multi-Channel Network (MCN) in Japan, UUUM, partnered with one of the country’s largest entertainment industries, Yoshimoto Kogyo, to assist the latter’s comedian talents to establish a digital video presence—a trend that was also observed in Korea (Koo), further underscoring the ubiquity of influencer practices in the time of COVID-19. Along with those creators who were already producing content in a domestic environment before COVID-19, it was the influencers with the time and resources to quickly pivot to home-made content who profited the most from the spike in Internet traffic during the pandemic (Noshita). The benefits of this boost in traffic were far from equal. For instance, many others who had to turn to makeshift work for income, and those who did not have conducive living situations to produce content at home, were likely to be disadvantaged. Livestreaming Is the New Dominant Format Amidst the many new content formats to be popularised during COVID-19, livestreaming was unanimously the most prolific. In Korea, influencers were credited for the mainstreaming and demotising (Y. Kim) of livestreaming for “live commerce” through real-time advertorials and online purchases. Livestreaming influencers were solicited specifically to keep international markets continuously interested in Korean products and cultures (Oh), and livestreaming was underscored as a main economic driver for shaping a “post-COVID-19” society (Y. Kim). In Australia, livestreaming was noted among art (Dean) and fitness influencers (Dean), and in Japan it began to be adopted among major fashion brands like Prada and Chloe (Saito). While the Australian coverage included livestreaming on platforms such as Instagram, Facebook, YouTube, Twitch, and Douyin (Cheik-Hussein; Perelli and Whateley; Webb), the Japanese coverage highlighted the potential for Instagram Live to target young audiences, increase feelings of “trustworthiness”, and increase sales via word-of-mouth advertising (Saito). In light of reduced client campaigns, influencers in Australia had also used livestreaming to provide online consulting, teaching, and coaching (Perelli and Whateley), and to partner with brands to provide masterclasses and webinars (Sanders). In this era, influencers in genres and verticals that had already adopted streaming as a normative practice—e.g. gaming and lifestyle performances—were likely to have had an edge over others, while other genres were excluded from this economic silver lining. Followers Prefer More Casual Influencer Content In general, all country markets report followers preferring more casual influencer content. In Japan, this was offered via the potential of livestreaming to deliver more “raw” feelings (Saito), while in Australia this was conveyed through specific content genres like “mental or physical health battles” (Moore); specific aesthetic choices like appearing “messier”, less “curated”, and “more unfiltered” (Wilkinson); and the growing use of specific emergent platforms like TikTok (Dean, Forlani, Perelli, and Whateley). In Korea, influencers in the photography, travel, and book genres were celebrated for their new provision of pseudo-experiences during COVID-19-imposed social distancing (Kang). Influencers on Instagram also spearheaded new social media trends, like the “#wheredoyouwannago_challenge” where Instagram users photoshopped themselves into images of famous tourist spots around the world (Kang). Conclusion In our study of news articles on the impact of COVID-19 on the Australian, Japanese, and Korean influencer industries during the first wave of the pandemic, influencer marketing was primed to be the dominant and default mode of advertising and communication in the post-COVID-19 era (Tate). In general, specific industry verticals that relied more on visual portrayals of lifestyles and consumption—e.g. fashion, F&B, travel—to continue partaking in economic recovery efforts. However, given the gendered genre norms in the industry, this meant that influencers who were predominantly feminine, young, beautiful, and luxurious experienced more opportunity over others. Further, influencers who did not have the resources or skills to pivot to the “new normals” of creating content from home, engaging in livestreaming, and performing their personae more casually were excluded from these new economic opportunities. Across the countries, there were minor differences in the overall perception of influencers. There was an increasingly positive perception of influencers in Japan and Korea, due to new norms and pandemic-related opportunities in the media ecology: in Korea, influencers were considered to be the “vanguard of growing media commerce in the post-pandemonium era” (S. Kim and Cho), and in Japan, influencers were identified as critical vehicles during a more general consumer shift from traditional media to social media, as TV watching time is reduced and home-based e-commerce purchases are increasingly popular (Yadogiri). However, in Australia, in light of the sudden influx of influencer marketing strategies during COVID-19, the market seemed to be saturated more quickly: brands were beginning to question the efficiency of influencers, cautioned that their impact has not been completely proven for all industry verticals (Stephens), and have also begun to reduce commissions for influencer affiliate programmes as a cost-cutting measure (Perelli and Whateley). While news reports on these three markets indicate that there is some level of growth and expansion for various influencers and brands, such opportunities were not experienced equally, with some genres and demographics of influencers and businesses being excluded from pandemic-related pivots and silver linings. Further, in light of the increasing commercial opportunities, pressure for more regulations also emerged; for example, the Korean government announced new investigations into tax avoidance (Han). Not backed up by talent agencies or MCNs, independent influencers are likely to be more exposed to the disciplinary power of shifting regulatory practices, a condition which might have hindered their attempt at diversifying their income streams during the pandemic. Thus, while it is tempting to focus on the privileged and novel influencers who have managed to cling on to some measure of success during the pandemic, scholarly attention should also remember those who are being excluded and left behind, lest generations, cohorts, genres, or subcultures of the once-vibrant influencer industry fade into oblivion. References Abidin, Crystal. “#In$tagLam: Instagram as a repository of taste, a burgeoning marketplace, a war of eyeballs.” Mobile Media Making in an Age of Smartphones. Eds. Marsha Berry and Max Schleser. New York: Palgrave Pivot, 2014. 119-128. <https://doi.org/10.1057/9781137469816_11>. 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IntroductionDespite claims that the importance of distance has been reduced due to technological and communications improvements (Cairncross; Friedman; O’Brien), the ‘power of place’ still resonates, often intensifying the role of geography (Christopherson et al.; Morgan; Pratt; Scott and Storper). Within the film industry, there has been a decentralisation of production from Hollywood, but there remains a spatial logic which has preferenced particular centres, such as Toronto, Vancouver, Sydney and Prague often led by a combination of incentives (Christopherson and Storper; Goldsmith and O’Regan; Goldsmith et al.; Miller et al.; Mould). The emergence of high end television, television programming for which the production budget is more than £1 million per television hour, has presented new opportunities for screen hubs sharing a very similar value chain to the film industry (OlsbergSPI with Nordicity).In recent years, interventions have proliferated with the aim of capitalising on the decentralisation of certain activities in order to attract international screen industries production and embed it within local hubs. Tools for building capacity and expertise have proliferated, including support for studio complex facilities, infrastructural investments, tax breaks and other economic incentives (Cucco; Goldsmith and O’Regan; Jensen; Goldsmith et al.; McDonald; Miller et al.; Mould). Yet experience tells us that these will not succeed everywhere. There is a need for a better understanding of both the capacity for places to build a distinctive and competitive advantage within a highly globalised landscape and the relative merits of alternative interventions designed to generate a sustainable production base.This article first sets out the rationale for the appetite identified in the screen industries for co-location, or clustering and concentration in a tightly drawn physical area, in global hubs of production. It goes on to explore the latest trends of decentralisation and examines the upturn in interventions aimed at attracting mobile screen industries capital and labour. Finally it introduces the Scottish screen industries and explores some of the ways in which Scotland has sought to position itself as a recipient of screen industries activity. The paper identifies some key gaps in infrastructure, most notably a studio, and calls for closer examination of the essential ingredients of, and possible interventions needed for, a vibrant and sustainable industry.A Compulsion for ProximityIt has been argued that particular spatial and place-based factors are central to the development and organisation of the screen industries. The film and television sector, the particular focus of this article, exhibit an extraordinarily high degree of spatial agglomeration, especially favouring centres with global status. It is worth noting that the computer games sector, not explored in this article, slightly diverges from this trend displaying more spatial patterns of decentralisation (Vallance), although key physical hubs of activity have been identified (Champion). Creative products often possess a cachet that is directly associated with their point of origin, for example fashion from Paris, films from Hollywood and country music from Nashville – although it can also be acknowledged that these are often strategic commercial constructions (Pecknold). The place of production represents a unique component of the final product as well as an authentication of substantive and symbolic quality (Scott, “Creative cities”). Place can act as part of a brand or image for creative industries, often reinforcing the advantage of being based in particular centres of production.Very localised historical, cultural, social and physical factors may also influence the success of creative production in particular places. Place-based factors relating to the built environment, including cheap space, public-sector support framework, connectivity, local identity, institutional environment and availability of amenities, are seen as possible influences in the locational choices of creative industry firms (see, for example, Drake; Helbrecht; Hutton; Leadbeater and Oakley; Markusen).Employment trends are notoriously difficult to measure in the screen industries (Christopherson, “Hollywood in decline?”), but the sector does contain large numbers of very small firms and freelancers. This allows them to be flexible but poses certain problems that can be somewhat offset by co-location. The findings of Antcliff et al.’s study of workers in the audiovisual industry in the UK suggested that individuals sought to reconstruct stable employment relations through their involvement in and use of networks. The trust and reciprocity engendered by stable networks, built up over time, were used to offset the risk associated with the erosion of stable employment. These findings are echoed by a study of TV content production in two media regions in Germany by Sydow and Staber who found that, although firms come together to work on particular projects, typically their business relations extend for a much longer period than this. Commonly, firms and individuals who have worked together previously will reassemble for further project work aided by their past experiences and expectations.Co-location allows the development of shared structures: language, technical attitudes, interpretative schemes and ‘communities of practice’ (Bathelt, et al.). Grabher describes this process as ‘hanging out’. Deep local pools of creative and skilled labour are advantageous both to firms and employees (Reimer et al.) by allowing flexibility, developing networks and offsetting risk (Banks et al.; Scott, “Global City Regions”). For example in Cook and Pandit’s study comparing the broadcasting industry in three city-regions, London was found to be hugely advantaged by its unrivalled talent pool, high financial rewards and prestigious projects. As Barnes and Hutton assert in relation to the wider creative industries, “if place matters, it matters most to them” (1251). This is certainly true for the screen industries and their spatial logic points towards a compulsion for proximity in large global hubs.Decentralisation and ‘Sticky’ PlacesDespite the attraction of global production hubs, there has been a decentralisation of screen industries from key centres, starting with the film industry and the vertical disintegration of Hollywood studios (Christopherson and Storper). There are instances of ‘runaway production’ from the 1920s onwards with around 40 per cent of all features being accounted for by offshore production in 1960 (Miller et al., 133). This trend has been increasing significantly in the last 20 years, leading to the genesis of new hubs of screen activity such as Toronto, Vancouver, Sydney and Prague (Christopherson, “Project work in context”; Goldsmith et al.; Mould; Miller et al.; Szczepanik). This development has been prompted by a multiplicity of reasons including favourable currency value differentials and economic incentives. Subsidies and tax breaks have been offered to secure international productions with most countries demanding that, in order to qualify for tax relief, productions have to spend a certain amount of their budget within the local economy, employ local crew and use domestic creative talent (Hill). Extensive infrastructure has been developed including studio complexes to attempt to lure productions with the advantage of a full service offering (Goldsmith and O’Regan).Internationally, Canada has been the greatest beneficiary of ‘runaway production’ with a state-led enactment of generous film incentives since the late 1990s (McDonald). Vancouver and Toronto are the busiest locations for North American Screen production after Los Angeles and New York, due to exchange rates and tax rebates on labour costs (Miller et al., 141). 80% of Vancouver’s production is attributable to runaway production (Jensen, 27) and the city is considered by some to have crossed a threshold as:It now possesses sufficient depth and breadth of talent to undertake the full array of pre-production, production and post-production services for the delivery of major motion pictures and TV programmes. (Barnes and Coe, 19)Similarly, Toronto is considered to have established a “comprehensive set of horizontal and vertical media capabilities” to ensure its status as a “full function media centre” (Davis, 98). These cities have successfully engaged in entrepreneurial activity to attract production (Christopherson, “Project Work in Context”) and in Vancouver the proactive role of provincial government and labour unions are, in part, credited with its success (Barnes and Coe). Studio-complex infrastructure has also been used to lure global productions, with Toronto, Melbourne and Sydney all being seen as key examples of where such developments have been used as a strategic priority to take local production capacity to the next level (Goldsmith and O’Regan).Studies which provide a historiography of the development of screen-industry hubs emphasise a complex interplay of social, cultural and physical conditions. In the complex and global flows of the screen industries, ‘sticky’ hubs have emerged with the ability to attract and retain capital and skilled labour. Despite being principally organised to attract international production, most studio complexes, especially those outside of global centres need to have a strong relationship to local or national film and television production to ensure the sustainability and depth of the labour pool (Goldsmith and O’Regan, 2003). Many have a broadcaster on site as well as a range of companies with a media orientation and training facilities (Goldsmith and O’Regan, 2003; Picard, 2008). The emergence of film studio complexes in the Australian Gold Coast and Vancouver was accompanied by an increasing role for television production and this multi-purpose nature was important for the continuity of production.Fostering a strong community of below the line workers, such as set designers, locations managers, make-up artists and props manufacturers, can also be a clear advantage in attracting international productions. For example at Cinecitta in Italy, the expertise of set designers and experienced crews in the Barrandov Studios of Prague are regarded as major selling points of the studio complexes there (Goldsmith and O’Regan; Miller et al.; Szczepanik). Natural and built environments are also considered very important for film and television firms and it is a useful advantage for capturing international production when cities can double for other locations as in the cases of Toronto, Vancouver, Prague for example (Evans; Goldsmith and O’Regan; Szczepanik). Toronto, for instance, has doubled for New York in over 100 films and with regard to television Due South’s (1994-1998) use of Toronto as Chicago was estimated to have saved 40 per cent in costs (Miller et al., 141).The Scottish Screen Industries Within mobile flows of capital and labour, Scotland has sought to position itself as a recipient of screen industries activity through multiple interventions, including investment in institutional frameworks, direct and indirect economic subsidies and the development of physical infrastructure. Traditionally creative industry activity in the UK has been concentrated in London and the South East which together account for 43% of the creative economy workforce (Bakhshi et al.). In order, in part to redress this imbalance and more generally to encourage the attraction and retention of international production a range of policies have been introduced focused on the screen industries. A revised Film Tax Relief was introduced in 2007 to encourage inward investment and prevent offshoring of indigenous production, and this has since been extended to high-end television, animation and children’s programming. Broadcasting has also experienced a push for decentralisation led by public funding with a responsibility to be regionally representative. The BBC (“BBC Annual Report and Accounts 2014/15”) is currently exceeding its target of 50% network spend outside London by 2016, with 17% spent in Scotland, Wales and Northern Ireland. Channel 4 has similarly committed to commission at least 9% of its original spend from the nations by 2020. Studios have been also developed across the UK including at Roath Lock (Cardiff), Titanic Studios (Belfast), MedicaCity (Salford) and The Sharp Project (Manchester).The creative industries have been identified as one of seven growth sectors for Scotland by the government (Scottish Government). In 2010, the film and video sector employed 3,500 people and contributed £120 million GVA and £120 million adjusted GVA to the economy and the radio and TV sector employed 3,500 people and contributed £50 million GVA and £400 million adjusted GVA (The Scottish Parliament). Beyond the direct economic benefits of sectors, the on-screen representation of Scotland has been claimed to boost visitor numbers to the country (EKOS) and high profile international film productions have been attracted including Skyfall (2012) and WWZ (2013).Scotland has historically attracted international film and TV productions due to its natural locations (VisitScotland) and on average, between 2009-2014, six big budget films a year used Scottish locations both urban and rural (BOP Consulting, 2014). In all, a total of £20 million was generated by film-making in Glasgow during 2011 (Balkind) with WWZ (2013) and Cloud Atlas (2013), representing Philadelphia and San Francisco respectively, as well as doubling for Edinburgh for the recent acclaimed Scottish films Filth (2013) and Sunshine on Leith (2013). Sanson (80) asserts that the use of the city as a site for international productions not only brings in direct revenue from production money but also promotes the city as a “fashionable place to live, work and visit. Creativity makes the city both profitable and ‘cool’”.Nonetheless, issues persist and it has been suggested that Scotland lacks a stable and sustainable film industry, with low indigenous production levels and variable success from year to year in attracting inward investment (BOP Consulting). With regard to crew, problems with an insufficient production base have been identified as an issue in maintaining a pipeline of skills (BOP Consulting). Developing ‘talent’ is a central aspect of the Scottish Government’s Strategy for the Creative Industries, yet there remains the core challenge of retaining skills and encouraging new talent into the industry (BOP Consulting).With regard to film, a lack of substantial funding incentives and the absence of a studio have been identified as a key concern for the sector. For example, within the film industry the majority of inward investment filming in Scotland is location work as it lacks the studio facilities that would enable it to sustain a big-budget production in its entirety (BOP Consulting). The absence of such infrastructure has been seen as contributing to a drain of Scottish talent from these industries to other areas and countries where there is a more vibrant sector (BOP Consulting). The loss of Scottish talent to Northern Ireland was attributed to the longevity of the work being provided by Games of Thrones (2011-) now having completed its six series at the Titanic Studios in Belfast (EKOS) although this may have been stemmed somewhat recently with the attraction of US high-end TV series Outlander (2014-) which has been based at Wardpark in Cumbernauld since 2013.Television, both high-end production and local broadcasting, appears crucial to the sustainability of screen production in Scotland. Outlander has been estimated to contribute to Scotland’s production spend figures reaching a historic high of £45.8 million in 2014 (Creative Scotland ”Creative Scotland Screen Strategy Update”). The arrival of the program has almost doubled production spend in Scotland, offering the chance for increased stability for screen industries workers. Qualifying for UK High-End Television Tax Relief, Outlander has engaged a crew of approximately 300 across props, filming and set build, and cast over 2,000 supporting artist roles from within Scotland and the UK.Long running drama, in particular, offers key opportunities for both those cutting their teeth in the screen industries and also by providing more consistent and longer-term employment to existing workers. BBC television soap River City (2002-) has been identified as a key example of such an opportunity and the programme has been credited with providing a springboard for developing the skills of local actors, writers and production crew (Hibberd). This kind of pipeline of production is critical given the work patterns of the sector. According to Creative Skillset, of the 4,000 people in Scotland are employed in the film and television industries, 40% of television workers are freelance and 90% of film production work in freelance (EKOS).In an attempt to address skills gaps, the Outlander Trainee Placement Scheme has been devised in collaboration with Creative Scotland and Creative Skillset. During filming of Season One, thirty-eight trainees were supported across a range of production and craft roles, followed by a further twenty-five in Season Two. Encouragingly Outlander, and the books it is based on, is set in Scotland so the authenticity of place has played a strong component in the decision to locate production there. Producer David Brown began his career on Bill Forsyth films Gregory’s Girl (1981), Local Hero (1983) and Comfort and Joy (1984) and has a strong existing relationship to Scotland. He has been very vocal in his support for the trainee program, contending that “training is the future of our industry and we at Outlander see the growth of talent and opportunities as part of our mission here in Scotland” (“Outlander fast tracks next generation of skilled screen talent”).ConclusionsThis article has aimed to explore the relationship between place and the screen industries and, taking Scotland as its focus, has outlined a need to more closely examine the ways in which the sector can be supported. Despite the possible gains in terms of building a sustainable industry, the state-led funding of the global screen industries is contested. The use of tax breaks and incentives has been problematised and critiques range from use of public funding to attract footloose media industries to the increasingly zero sum game of competition between competing places (Morawetz; McDonald). In relation to broadcasting, there have been critiques of a ‘lift and shift’ approach to policy in the UK, with TV production companies moving to the nations and regions temporarily to meet the quota and leaving once a production has finished (House of Commons). Further to this, issues have been raised regarding how far such interventions can seed and develop a rich production ecology that offers opportunities for indigenous talent (Christopherson and Rightor).Nonetheless recent success for the screen industries in Scotland can, at least in part, be attributed to interventions including increased decentralisation of broadcasting and the high-end television tax incentives. This article has identified gaps in infrastructure which continue to stymie growth and have led to production drain to other centres. 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Photograph by Gonzalo Echeverria (2010)We need to get some broad-based support, to capture the public’s imagination … so we have to offer up scary scenarios, make simplified, dramatic statements and make little mention of any doubts … each of us has to decide what the right balance is between being effective and being honest (Hulme 347). Acclaimed climate scientist, the late Stephen Schneider, made this comment in 1988. Later he regretted it and said that there are ways of using metaphors that can “convey both urgency and uncertainty” (Hulme 347). What Schneider encapsulates here is the great conundrum for those attempting to communicate climate change to the everyday public. How do scientists capture the public’s imagination and convey the desperation they feel about climate change, but do it ethically? If scientific findings are presented carefully, in boring technical jargon that few can understand, then they are unlikely to attract audiences or provide an impetus for behavioural change. “What can move someone to act?” asks communication theorists Susan Moser and Lisa Dilling (37). “If a red light blinks on in a cockpit” asks Donella Meadows, “should the pilot ignore it until in speaks in an unexcited tone? … Is there any way to say [it] sweetly? Patiently? If one did, would anyone pay attention?” (Moser and Dilling 37). In 2010 Tim Flannery was appointed Panasonic Chair in Environmental Sustainability at Macquarie University. His main teaching role remains within the new science communication programme. One of the first things Flannery was emphatic about was acquainting students with Karl Popper and the origin of the scientific method. “There is no truth in science”, he proclaimed in his first lecture to students “only theories, hypotheses and falsifiabilities”. In other words, science’s epistemological limits are framed such that, as Michael Lemonick argues, “a statement that cannot be proven false is generally not considered to be scientific” (n.p., my emphasis). The impetus for the following paper emanates precisely from this issue of scientific uncertainty — more specifically from teaching a course with Tim Flannery called Communicating climate change to a highly motivated group of undergraduate science communication students. I attempt to illuminate how uncertainty is constructed differently by different groups and that the “public” does not necessarily interpret uncertainty in the same way the sciences do. This paper also analyses how doubt has been politicised and operates polemically in media coverage of climate change. As Andrew Gorman-Murray and Gordon Waitt highlight in an earlier issue of M/C Journal that focused on the climate-culture nexus, an understanding of the science alone is not adequate to deal with the cultural change necessary to address the challenges climate change brings (n.p). Far from being redundant in debates around climate change, the humanities have much to offer. Erosion of Trust in Science The objectives of Macquarie’s science communication program are far more ambitious than it can ever hope to achieve. But this is not necessarily a bad thing. The initiative is a response to declining student numbers in maths and science programmes around the country and is designed to address the perceived lack of communication skills in science graduates that the Australian Council of Deans of Science identified in their 2001 report. According to Macquarie Vice Chancellor Steven Schwartz’s blog, a broader, and much more ambitious aim of the program is to “restore public trust in science and scientists in the face of widespread cynicism” (n.p.). In recent times the erosion of public trust in science was exacerbated through the theft of e-mails from East Anglia University’s Climate Research Unit and the so-called “climategate scandal” which ensued. With the illegal publication of the e-mails came claims against the Research Unit that climate experts had been manipulating scientific data to suit a pro-global warming agenda. Three inquiries later, all the scientists involved were cleared of any wrongdoing, however the damage had already been done. To the public, what this scandal revealed was a certain level of scientific hubris around the uncertainties of the science and an unwillingness to explain the nature of these uncertainties. The prevailing notion remained that the experts were keeping information from public scrutiny and not being totally honest with them, which at least in the short term, damaged the scientists’s credibility. Many argued that this signalled a shift in public opinion and media portrayal on the issue of climate change in late 2009. University of Sydney academic, Rod Tiffen, claimed in the Sydney Morning Herald that the climategate scandal was “one of the pivotal moments in changing the politics of climate change” (n.p). In Australia this had profound implications and meant that the bipartisan agreement on an emissions trading scheme (ETS) that had almost been reached, subsequently collapsed with (climate sceptic) Tony Abbott's defeat of (ETS advocate) Malcolm Turnbull to become opposition leader (Tiffen). Not long after the reputation of science received this almighty blow, albeit unfairly, the federal government released a report in February 2010, Inspiring Australia – A national strategy for engagement with the sciences as part of the country’s innovation agenda. The report outlines a commitment from the Australian government and universities around the country to address the challenges of not only communicating science to the broader community but, in the process, renewing public trust and engagement in science. The report states that: in order to achieve a scientifically engaged Australia, it will be necessary to develop a culture where the sciences are recognized as relevant to everyday life … Our science institutions will be expected to share their knowledge and to help realize full social, economic, health and environmental benefits of scientific research and in return win ongoing public support. (xiv-xv) After launching the report, Innovation Minister Kim Carr went so far as to conflate “hope” with “science” and in the process elevate a discourse of technological determinism: “it’s time for all true friends of science to step up and defend its values and achievements” adding that, "when you denigrate science, you destroy hope” (n.p.). Forever gone is our naïve post-war world when scientists were held in such high esteem that they could virtually use humans as guinea pigs to test out new wonder chemicals; such as organochlorines, of which DDT is the most widely known (Carson). Thanks to government-sponsored nuclear testing programs, if you were born in the 1950s, 1960s or early 1970s, your brain carries a permanent nuclear legacy (Flannery, Here On Earth 158). So surely, for the most part, questioning the authority and hubristic tendencies of science is a good thing. And I might add, it’s not just scientists who bear this critical burden, the same scepticism is directed towards journalists, politicians and academics alike – something that many cultural theorists have noted is characteristic of our contemporary postmodern world (Lyotard). So far from destroying hope, as the former Innovation Minister Kim Carr (now Minister for Innovation, Industry, Science and Research) suggests, surely we need to use the criticisms of science as a vehicle upon which to initiate hope and humility. Different Ways of Knowing: Bayesian Beliefs and Matters of Concern At best, [science] produces a robust consensus based on a process of inquiry that allows for continued scrutiny, re-examination, and revision. (Oreskes 370) In an attempt to capitalise on the Macquarie Science Faculty’s expertise in climate science, I convened a course in second semester 2010 called SCOM201 Science, Media, Community: Communicating Climate Change, with invaluable assistance from Penny Wilson, Elaine Kelly and Liz Morgan. Mike Hulme’s provocative text, Why we disagree about climate change: Understanding controversy, inaction and opportunity provided an invaluable framework for the course. Hulme’s book brings other types of knowledge, beyond the scientific, to bear on our attitudes towards climate change. Climate change, he claims, has moved from being just a physical, scientific, and measurable phenomenon to becoming a social and cultural phenomenon. In order to understand the contested nature of climate change we need to acknowledge the dynamic and varied meanings climate has played in different cultures throughout history as well as the role that our own subjective attitudes and judgements play. Climate change has become a battleground between different ways of knowing, alternative visions of the future, competing ideas about what’s ethical and what’s not. Hulme makes the point that one of the reasons that we disagree about climate change is because we disagree about the role of science in today’s society. He encourages readers to use climate change as a tool to rigorously question the basis of our beliefs, assumptions and prejudices. Since uncertainty was the course’s raison d’etre, I was fortunate to have an extraordinary cohort of students who readily engaged with a course that forced them to confront their own epistemological limits — both personally and in a disciplinary sense. (See their blog: https://scom201.wordpress.com/). Science is often associated with objective realities. It thus tends to distinguish itself from the post-structuralist vein of critique that dominates much of the contemporary humanities. At the core of post-structuralism is scepticism about everyday, commonly accepted “truths” or what some call “meta-narratives” as well as an acknowledgement of the role that subjectivity plays in the pursuit of knowledge (Lyotard). However if we can’t rely on objective truths or impartial facts then where does this leave us when it comes to generating policy or encouraging behavioural change around the issue of climate change? Controversial philosophy of science scholar Bruno Latour sits squarely in the post-structuralist camp. In his 2004 article, “Why has critique run out of steam? From matters of fact to matters of concern”, he laments the way the right wing has managed to gain ground in the climate change debate through arguing that uncertainty and lack of proof is reason enough to deny demands for action. Or to use his turn-of-phrase, “dangerous extremists are using the very same argument of social construction to destroy hard-won evidence that could save our lives” (Latour n.p). Through co-opting (the Left’s dearly held notion of) scepticism and even calling themselves “climate sceptics”, they exploited doubt as a rationale for why we should do nothing about climate change. Uncertainty is not only an important part of science, but also of the human condition. However, as sociologist Sheila Jasanoff explains in her Nature article, “Technologies of Humility”, uncertainty has become like a disease: Uncertainty has become a threat to collective action, the disease that knowledge must cure. It is the condition that poses cruel dilemmas for decision makers; that must be reduced at all costs; that is tamed with scenarios and assessments; and that feeds the frenzy for new knowledge, much of it scientific. (Jasanoff 33) If we move from talking about climate change as “a matter of fact” to “a matter of concern”, argues Bruno Latour, then we can start talking about useful ways to combat it, rather than talking about whether the science is “in” or not. Facts certainly matter, claims Latour, but they can’t give us the whole story, rather “they assemble with other ingredients to produce a matter of concern” (Potter and Oster 123). Emily Potter and Candice Oster suggest that climate change can’t be understood through either natural or cultural frames alone and, “unlike a matter of fact, matters of concern cannot be explained through a single point of view or discursive frame” (123). This makes a lot of what Hulme argues far more useful because it enables the debate to be taken to another level. Those of us with non-scientific expertise can centre debates around the kinds of societies we want, rather than being caught up in the scientific (un)certainties. If we translate Latour’s concept of climate change being “a matter of concern” into the discourse of environmental management then what we come up with, I think, is the “precautionary principle”. In the YouTube clip, “Stephen Schneider vs Skeptics”, Schneider argues that when in doubt about the potential environmental impacts of climate change, we should always apply the precautionary principle. This principle emerged from the UN conference on Environment and Development in Rio de Janeiro in 1992 and concerns the management of scientific risk. However its origins are evident much earlier in documents such as the “Use of Pesticides” from US President’s Science Advisory Committee in 1962. Unlike in criminal and other types of law where the burden of proof is on the prosecutor to show that the person charged is guilty of a particular offence, in environmental law the onus of proof is on the manufacturers to demonstrate the safety of their product. For instance, a pesticide should be restricted or disproved for use if there is “reasonable doubt” about its safety (Oreskes 374). Principle 15 of the Rio Declaration on Environment and Development in 1992 has its foundations in the precautionary principle: “Where there are threats of serious or irreversible environmental damage, lack of full scientific certainty should not be used as a reason for postponing measures to prevent environmental degradation” (n.p). According to Environmental Law Online, the Rio declaration suggests that, “The precautionary principle applies where there is a ‘lack of full scientific certainty’ – that is, when science cannot say what consequences to expect, how grave they are, or how likely they are to occur” (n.p.). In order to make predictions about the likelihood of an event occurring, scientists employ a level of subjectivity, or need to “reveal their degree of belief that a prediction will turn out to be correct … [S]omething has to substitute for this lack of certainty” otherwise “the only alternative is to admit that absolutely nothing is known” (Hulme 85). These statements of “subjective probabilities or beliefs” are called Bayesian, after eighteenth century English mathematician Sir Thomas Bayes who developed the theory of evidential probability. These “probabilities” are estimates, or in other words, subjective, informed judgements that draw upon evidence and experience about the likelihood of event occurring. The Intergovernmental Panel on Climate Change (IPCC) uses Bayesian beliefs to determine the risk or likelihood of an event occurring. The IPCC provides the largest international scientific assessment of climate change and often adopts a consensus model where viewpoint reached by the majority of scientists is used to establish knowledge amongst an interdisciplinary community of scientists and then communicate it to the public (Hulme 88). According to the IPCC, this consensus is reached amongst more than more than 450 lead authors, more than 800 contributing authors, and 2500 scientific reviewers. While it is an advisory body and is not policy-prescriptive, the IPCC adopts particular linguistic conventions to indicate the probability of a statement being correct. Stephen Schneider convinced the IPCC to use this approach to systemise uncertainty (Lemonick). So for instance, in the IPCC reports, the term “likely” denotes a chance of 66%-90% of the statement being correct, while “very likely” denotes more than a 90% chance. Note the change from the Third Assessment Report (2001), indicating that “most of the observed warming in over the last fifty years is likely to have been due to the increase in greenhouse gas emissions” to the Fourth Assessment (February 2007) which more strongly states: “Most of the observed increase in global average temperatures since the mid twentieth century is very likely due to the observed increase in anthropogenic greenhouse gas concentrations” (Hulme 51, my italics). A fiery attack on Tim Flannery by Andrew Bolt on Steve Price’s talkback radio show in June 2010 illustrates just how misunderstood scientific uncertainty is in the broader community. When Price introduces Flannery as former Australian of the Year, Bolt intercedes, claiming Flannery is “Alarmist of the Year”, then goes on to chastise Flannery for making various forecasts which didn’t eventuate, such as that Perth and Brisbane might run out of water by 2009. “How much are you to blame for the swing in sentiment, the retreat from global warming policy and rise of scepticism?” demands Bolt. In the context of the events of late 2009 and early 2010, the fact that these events didn’t materialise made Flannery, and others, seem unreliable. And what Bolt had to say on talkback radio, I suspect, resonated with a good proportion of its audience. What Bolt was trying to do was discredit Flannery’s scientific credentials and in the process erode trust in the expert. Flannery’s response was to claim that, what he said was that these events might eventuate. In much the same way that the climate sceptics have managed to co-opt scepticism and use it as a rationale for inaction on climate change, Andrew Bolt here either misunderstands basic scientific method or quite consciously misleads and manipulates the public. As Naomi Oreskes argues, “proof does not play the role in science that most people think it does (or should), and therefore it cannot play the role in policy that skeptics demand it should” (Oreskes 370). Doubt and ‘Situated’ Hope Uncertainty and ambiguity then emerge here as resources because they force us to confront those things we really want–not safety in some distant, contested future but justice and self-understanding now. (Sheila Jasanoff, cited in Hulme, back cover) In his last published book before his death in mid-2010, Science as a contact sport, Stephen Schneider’s advice to aspiring science communicators is that they should engage with the media “not at all, or a lot”. Climate scientist Ann Henderson-Sellers adds that there are very few scientists “who have the natural ability, and learn or cultivate the talents, of effective communication with and through the media” (430). In order to attract the public’s attention, it was once commonplace for scientists to write editorials and exploit fear-provoking measures by including a “useful catastrophe or two” (Moser and Dilling 37). But are these tactics effective? Susanne Moser thinks not. She argues that “numerous studies show that … fear may change attitudes … but not necessarily increase active engagement or behaviour change” (Moser 70). Furthermore, risk psychologists argue that danger is always context specific (Hulme 196). If the risk or danger is “situated” and “tangible” (such as lead toxicity levels in children in Mt Isa from the Xstrata mine) then the public will engage with it. However if it is “un-situated” (distant, intangible and diffuse) like climate change, the audience is less likely to. In my SCOM201 class we examined the impact of two climate change-related campaigns. The first one was a short film used to promote the 2010 Copenhagen Climate Change Summit (“Scary”) and the second was the State Government of Victoria’s “You have the power: Save Energy” public awareness campaign (“You”). Using Moser’s article to guide them, students evaluated each campaign’s effectiveness. Their conclusions were that the “You have the power” campaign had far more impact because it a) had very clear objectives (to cut domestic power consumption) b) provided a very clear visualisation of carbon dioxide through the metaphor of black balloons wafting up into the atmosphere, c) gave viewers a sense of empowerment and hope through describing simple measures to cut power consumption and, d) used simple but effective metaphors to convey a world progressed beyond human control, such as household appliances robotically operating themselves in the absence of humans. Despite its high production values, in comparison, the Copenhagen Summit promotion was more than ineffective and bordered on propaganda. It actually turned viewers off with its whining, righteous appeal of, “please help the world”. Its message and objectives were ambiguous, it conveyed environmental catastrophe through hackneyed images, exploited children through a narrative based on fear and gave no real sense of hope or empowerment. In contrast the Victorian Government’s campaign focused on just one aspect of climate change that was made both tangible and situated. Doubt and uncertainty are productive tools in the pursuit of knowledge. Whether it is scientific or otherwise, uncertainty will always be the motivation that “feeds the frenzy for new knowledge” (Jasanoff 33). Articulating the importance of Hulme’s book, Sheila Jasanoff indicates we should make doubt our friend, “Without downplaying its seriousness, Hulme demotes climate change from ultimate threat to constant companion, whose murmurs unlock in us the instinct for justice and equality” (Hulme back cover). The “murmurs” that Jasanoff gestures to here, I think, can also be articulated as hope. And it is in this discussion of climate change that doubt and hope sit side-by-side as bedfellows, mutually entangled. Since the “failed” Copenhagen Summit, there has been a distinct shift in climate change discourse from “experts”. We have moved away from doom and gloom discourses and into the realm of what I shall call “situated” hope. “Situated” hope is not based on blind faith alone, but rather hope grounded in evidence, informed judgements and experience. For instance, in distinct contrast to his cautionary tale The Weather Makers: The History & Future Impact of Climate Change, Tim Flannery’s latest book, Here on Earth is a biography of our Earth; a planet that throughout its history has oscillated between Gaian and Medean impulses. However Flannery’s wonder about the natural world and our potential to mitigate the impacts of climate change is not founded on empty rhetoric but rather tempered by evidence; he presents a series of case studies where humanity has managed to come together for a global good. Whether it’s the 1987 Montreal ban on CFCs (chlorinated fluorocarbons) or the lesser-known 2001 Stockholm Convention on POP (Persistent Organic Pollutants), what Flannery envisions is an emerging global civilisation, a giant, intelligent super-organism glued together through social bonds. He says: If that is ever achieved, the greatest transformation in the history of our planet would have occurred, for Earth would then be able to act as if it were as Francis Bacon put it all those centuries ago, ‘one entire, perfect living creature’. 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