Relevant bibliographies by topics / Programs loyalty

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Programs loyalty'

Author: Grafiati
Published: 28 May 2022
Last updated: 29 May 2022

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Journal articles on the topic "Programs loyalty"

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Dekay, Frederick, Rex S. Toh, and Peter Raven. "Loyalty Programs." Cornell Hospitality Quarterly 50, no. 3 (June 17, 2009): 371–82. http://dx.doi.org/10.1177/1938965509338780.

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Yi, Youjae, and Hoseong Jeon. "Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty." Journal of the Academy of Marketing Science 31, no. 3 (June 1, 2003): 229–40. http://dx.doi.org/10.1177/0092070303031003002.

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Uncles, Mark D., Grahame R. Dowling, and Kathy Hammond. "Customer loyalty and customer loyalty programs." Journal of Consumer Marketing 20, no. 4 (July 1, 2003): 294–316. http://dx.doi.org/10.1108/07363760310483676.

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Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the passive acceptance of brands than by strongly‐held attitudes about them. From this perspective, the demand‐enhancing potential of loyalty programs is more limited than might be hoped. Reviews three different perspectives on loyalty, and relates these to a framework for understanding customer loyalty that encompasses customer brand commitment, customer brand acceptance and customer brand buying. Uses this framework to analyze the demand‐side potential of loyalty programs. Discusses where these programs might work and where they are unlikely to succeed on any large scale. Provides a checklist for marketers.
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Szczepańska, Katarzyna, and Patryk Gawron. "Loyalty Programs Effectiveness." Foundations of Management 3, no. 2 (January 1, 2011): 89–102. http://dx.doi.org/10.2478/v10238-012-0044-5.

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Loyalty Programs EffectivenessAn increasing number of loyalty programs is one of the most common phenomena observed in the practice of marketing companies on the market today. Objectives and tasks of loyalty programs determine the type of use of marketing instruments affecting the attitudes and behaviours of customers, which is aimed at the program. The diversity of factors influencing the effectiveness of loyalty programs should set the scope and object of empirical research. As the results of studies to evaluate the effectiveness of loyalty programs mainly on the B2C market is diverse in terms of the criteria. This article presents the essence of loyalty programs and the factors influencing their effectiveness.
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Bowen, John T., and Shiang-Lih Chen McCain. "Transitioning loyalty programs." International Journal of Contemporary Hospitality Management 27, no. 3 (April 13, 2015): 415–30. http://dx.doi.org/10.1108/ijchm-07-2014-0368.

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Purpose – The purpose of this study is to reflect on Bowen and Chen’s study and provide insight for researchers to help them build loyalty models that will fit the consumer behavior of Millennials and managers as they build customer loyalty with Millennials. In 2001, Bowen and Chen developed and implemented a research framework for hotel managers to identify attributes that will increase customer loyalty. Since 2001, a major shift has taken place: demographically, as Baby Boomers retire and pass on, Millennials will become the dominant generational segment. Design/methodology/approach – The authors use a review of literature to accomplish its purpose. Findings – The authors argue that the loyalty models developed for Boomers will not be a good fit for Millennials. Three propositions are presented in the paper to help researchers develop models that will explain the customer loyalty of Millennials. Research limitations/implications – Implications are presented for researchers wishing to investigate the antecedents and consequences of loyalty for Millennials. Practical implications – The transition from Boomers to Millennials creates a number of opportunities and challenges for managers, which are discussed in the paper. Originality/value – There has been a dearth of empirical research on customer loyalty models developed for Millennials. This paper is a commentary on past models developed for Boomers and the transition needed to develop models for Millennials. It is hoped this dialogue will spawn research that develops loyalty models for Millennials.
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Kim, Hye-Young, Ji Young Lee, Dooyoung Choi, Juanjuan Wu, and Kim K. P. Johnson. "Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty." Journal of Relationship Marketing 12, no. 2 (April 2013): 95–113. http://dx.doi.org/10.1080/15332667.2013.794100.

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Omar, Nor Asiah, Syed Shah Alam, Norzalita Abdul Aziz, and Muhamad Azrin Nazri. "RETAIL LOYALTY PROGRAMS IN MALAYSIA: THE RELATIONSHIP OF EQUITY, VALUE, SATISFACTION, TRUST, AND LOYALTY AMONG CARDHOLDERS / MAŽMENINĖS PREKYBOS LOJALUMO PROGRAMOS MALAIZIJOJE: NUOSAVAS KAPITALAS, VERTĖ, PASITENKINIMAS, PASITIKĖJIMAS IR LOJALUMAS." Journal of Business Economics and Management 12, no. 2 (June 9, 2011): 332–52. http://dx.doi.org/10.3846/16111699.2011.573297.

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This study examines loyalty programs in Malaysia in terms of perceived equity, value, program satisfaction, program trust, and store loyalty. A total of 400 questionnaires were collected from cardholders in Klang Valley, Malaysia. The hypotheses were based on social exchange and equity theories. The structural equation model that assessed the relationship between the proposed variables was tested using AMOS 6.0. The findings revealed that perceived equity and perceived value of the loyalty program significantly influence program satisfaction and trust. Program trust was the most important predictor of store loyalty. Limitations of the study and recommendations for future research are discussed. Santrauka Autoriai analizuoja Malaizijoje paplitusias mažmeninės prekybos programas, t. y. jų vertę, patrauklumą, pasitikėjimą programa ir lojalumą. Tyrime dalyvavo 400 respondentų. Hipotezės buvo pagrįstos socialinių mainų ir lygybės teorijomis. Sudarytas struktūrinis modelis vertina siūlomų rodiklių ir jų variacijų santykinę priklausomybę naudojant AMOS 6.0. Gauti rezultatai parodė, kad tiek nuosavo kapitalo, tiek siūlomos programos lojalumas turi įtakos programos pasitenkinimo ir pasitikėjimo lygiui. Pasitikėjimas programa buvo vienas svarbiausių veiksnių vertinant vartotojų lojalumą.
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Xiong, Lina, Ceridwyn King, and Clark Hu. "Where is the love?" International Journal of Contemporary Hospitality Management 26, no. 4 (May 6, 2014): 572–92. http://dx.doi.org/10.1108/ijchm-03-2013-0141.

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Purpose – The purpose of this study is to explore polygamous program loyalty in hotel loyalty programs and the relationship between members’ behavioral loyalty and their perceptions of the program effectiveness. Design/methodology/approach – Descriptive statistics, discriminant analysis, ordinary least square regression and one-way ANOVA methods. Findings – This study suggests that the flexibility to purchase points in a loyalty program is significantly associated with the polygamous program loyalty. Members will stay in only one program if they perceive such flexibility. Although members tend to emphasize purchasing accommodation from the loyalty programs’ hotels, they do not necessarily advocate or pay price premiums for the brand. Compared with basic members, elite members exhibit higher levels of loyalty behaviors in general, but not in terms of paying price premiums. Research limitations/implications – The results suggest that how customers value a loyalty program can differentiate the number of membership(s) they have. Increasing the flexibility of point purchase in hotel loyalty programs encourages customers to stay in only one program. With a majority of the participants in the study being senior travelers, the results and implications should be generalized only in the senior market. A larger and more diverse sample is recommended for future research. Practical implications – If loyalty programs seek to keep members from joining other loyalty programs, they should increase members’ likelihood to achieve their expected benefits such as increased flexibility of point purchase. In addition, loyalty programs should encourage, recognize and incentivize members’ reciprocal behaviors based on the norm of reciprocity to build a reciprocal chain in loyalty programs. However, in seeking sustained loyal behavior, loyalty programs need to demonstrate value beyond transactional rewards. Originality/value – This paper explores the reason why customers join multiple loyalty programs (i.e. polygamous program loyalty) and identifies a broken reciprocity link in hotel loyalty programs. Many members primarily focus on the utilities of loyalty programs rather than contributing back to the program; therefore, the norm of reciprocity is suggested to improve loyalty program effectiveness.
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Dimitrieska, Savica, and Tanja Efremova. "LOYALTY PROGRAMS: DO COMPANIES REALLY MAKE CONSUMERS LOYAL?" Entrepreneurship 9, no. 2 (November 10, 2021): 23–32. http://dx.doi.org/10.37708/ep.swu.v9i2.2.

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In the markets of different products and services, the interests of both, companies and consumers collide. Companies that offer products and services expect a return on investment and higher profits. They can achieve these goals only if they have regular consumers, preferably loyal who will buy products and services more often or in larger quantities. The companies are interested in achieving long-term and sustainable relationships with the consumers and they want to minimize the churn and their switching to competitors. Consumers, on the other hand, have more sophisticated demands and expect more value for less money. They are interested not only in the quality of the product, but also in packaging, discounts, cashback, rewards, additional customer services, free shipping, maintenance, special treatments, reputation, etc. To meet these consumer expectations, companies offer many promotional activities, including loyalty programs. Loyalty programs, as part of the CRM (customer relationship management), are marketing programs that reward consumers for their repeated purchases over a longer period of time. Unlike other promotional tools, loyalty programs need to build a long-term relationship between companies and their consumers. But despite the offer of such programs, many studies show that consumers are not loyal and do not fully enjoy the benefits of the programs. Do companies give “something for nothing” and spend their money in vain? What are the reasons for the downfall of loyalty programs? This paper aims to investigate the reasons for consumer disloyalty despite the offered companies' loyalty programs. The paper will also provide guidance for companies to design loyalty programs that will attract more consumers.
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Bruneau, Virginie, Valérie Swaen, and Pietro Zidda. "Are loyalty program members really engaged? Measuring customer engagement with loyalty programs." Journal of Business Research 91 (October 2018): 144–58. http://dx.doi.org/10.1016/j.jbusres.2018.06.002.

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Dissertations / Theses on the topic "Programs loyalty"

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Romppanen, Maiju, Cecilia Kellgren, and Ladan Moradi. "Customer Loyalty Research : Can customer loyalty programs really build loyalty?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-729.

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Background:

During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. The popularity of the customer loyalty programs is based on the beliefs that loyal customers are lucrative and these programs would bond the customers to the company. More recently however, the discussion whether these statements are accurate has started to blossom. Loyal customers are not necessarily as profitable as believed and it is not easy for companies to gain competitive advantage because almost all companies have similar customer clubs.

Purpose:

This thesis evaluates through a case study of a Swedish retail company whether customer loyalty programs manage to create loyalty among their members. Appropriate features of loyalty will be examined with the intention to evaluate whether there exists other factors outside the loyalty programs that are also influencing the creation of loyalty.

Method:

A qualitative study was conducted to answer the purpose of the thesis. Within the case study several semi-structured interviews were carried out with INTERSPORT and 20 telephone interviews with INTERSPORT customers. Empirical material was analyzed with a reflection to the theoretical framework and the research questions.

Conclusions:

Customer loyalty programs can enhance the creation of loyalty, but should be seen as a complement to other aspects of the business, namely, the product line, the customer service and the store concept. However, sustainable customer loyalty is difficult to obtain because many customers today are loyal to several companies instead of one.

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Ruzeviciute, Ruta, and Bernadette Kamleitner. "Attracting new customers to loyalty programs: The effectiveness of monetary versus non-monetary loyalty programs." John Wiley & Sons, Ltd, 2017. http://dx.doi.org/10.1002/cb.1663.

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What type of reward attracts customers to loyalty programs? Given the increasing importance of loyalty programs, this question matters. Six sequential studies investigated whether monetary rewards universally attract people more than nonmonetary rewards. Results suggest that monetary rewards elicit a very robust attractiveness premium both on the level of individual rewards as well as on the level of entire reward programs. Across different industries, the more monetary loyalty program was consistently perceived as more attractive, and it was more likely to inspire intentions to join the program. Even in light of variations in consumption goals (hedonic vs. utilitarian), the effect persisted. The effect is not only consistent; it is also nonnegligible with medium effect sizes emerging in most settings. We discuss ensuing variations in effect sizes and conclude that monetarism holds a pervasive temptation for consumers that managers cannot ignore.
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Wachtlová, Dominika. "Optimization of Triola Plc. Loyalty Programme." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205717.

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The aim of this thesis is to suggest optimizations for Triola Plc. loyalty program based on theoretical understanding of loyalty and its role in success of a company, as well as numer-ous practical analyses. The thesis is divided into two main parts. The first part overviews the theoretical knowledge about consumer loyalty and how loyalty program can be an ef-fective tool in building said loyalty. The second part is formed of variety of practical anal-yses, including analysis of Triola sales data, data mining analysis using MML-TGI data ana-lyser, consumer survey and lastly benchmarking analysis. The last chapter is a synthesis of the theoretical and practical parts and suggest recommendations for Triola loyalty program based on the insights gathered throughout the whole thesis.
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Sharp, Byron Malcolm. "Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase? /." Title page, contents and abstract only, 1999. http://web4.library.adelaide.edu.au/theses/09PH/09phs5308.pdf.

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Selivanova, Olga. "Building Loyalty in Consumer Markets." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18103.

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In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits associated with customer loyalty and suggest solution for their expression in economic terms. These topics are discussed in Chapter 3 and 4. In addition in Chapter 5 and Chapter 6 management of customer loyalty and its determinants will be introduced. By selecting those determinants, which are hidden behind customer motivations to purchase company's products or services, and by managing them, company is able to build customer loyalty and enjoy all associated benefits in a form of increased profitability of its business. Finally in the last chapter loyalty programs and their management are discussed, because they are often used as tools to encourage customer loyalty. All these findings are demonstrated in a case study of Palac Flora, a shopping mall in Prague, which introduced its loyalty program a couple of years ago. The final part of this thesis is devoted to conclusion and bibliography.
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Kalman, Timea, and Emma Simonsson. "Loyalty Program Avoidance." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4750.

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Loyalty programs have become an important element of the modern company and its existence can be noticed in every kind of businesses. The aim with loyalty programs is to win customers loyalty in order to keep them away from the competitors. However, there are some issues existing in creating and maintaining long-term relationships, for instance when consumers choose to decline participation in loyalty programs. A qualitative research method with an inductive approach has been used, by using the interview method CIT to collect the empirical data. 82 open-ended interviews were made with respondents from Sweden and Hungary in order to identify possible differences in loyalty program avoidance between the two countries. Based on the answers, a model with factors that indicates loyalty program avoidance was created, which represent the foundation of the literature review. The result of the study has shown that both similarities and dissimilarities between the nationalities exist, where the major difference is preference of convenience and personal issues. The study indicates that the Swedish consumers tend to reject loyalty program offers for the convenience reasons, in terms of store distance and bad service, while the Hungarian consumers are more concerned about their personal integrity, such as trust and privacy. However, similarities that could be clearly observed were issues with commitment, gaining benefits and struggling with time pressure.

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Reinert, Cristina. "Successful Implementation of Grocery Store Loyalty Reward Programs." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2270.

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Consumer loyalty programs are a key marketing strategy implemented across multiple industries in the United States. A successfully implemented loyalty program can benefit both the consumer and the company. The purpose of this single case study was to explore strategies that grocery store managers use to successfully deliver consumer loyalty programs. The theory of planned behavior was used as the conceptual framework to guide the study. Semistructured interviews, guided by the theory of planned behavior, were conducted with 4 participants who had direct involvement with the delivery of the consumer loyalty program, in Ocala, Florida. Data were also gathered from loyalty program documents and from reviewing the grocery store chain website. Data were transcribed and coded via Yin's 5 phases of analysis to identify themes. Mobile technology, consumer involvement, and lack of social media applications were the prominent themes that emerged during data analysis. The study findings are of interest to grocery store managers because they provide information for use in increasing store revenue, consumer satisfaction, and cost savings for grocery store chains implementing successful loyalty reward programs. Implications for positive social change include positive community initiatives and cause-related marketing campaigns.
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Reichart, Markus. "Spill-over effects in multi-partner loyalty programs." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10323.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
This study analyses spill-over effects in multi-partner loyalty programs. In particular the effect of high prestige companies entering a multi-partner loyalty program on the initial individual partners is under examination. The effect of size (number of partners) is also examined. Results generally report a significant influence of the entrant on the other individual partners that ally; negative spill-over effects are observed. The study further shows that the strength of spill-over effects isn’t influenced by the size of the partner loyalty program. Results have been confirmed through a replication study.
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Harris, Rebecca Lee. "CASINO LOYALTY PROGRAMS: DIFFERENCES BETWEEN MEMBERS AND NONMEMBERS BASED ON ATTITUDES AND BEHAVIORS." Kent State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=kent1374080595.

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Lukáčová, Jana. "Analýza vernostného programu spoločnosti IKEA." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-72239.

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Based on the theoretical background concerning customer loyalty and loyalty programs, the master's thesis analyzes and assesses the loyalty program of IKEA. The program is compared to the loyalty programs of competitors on the Czech market. Based on the primary research using a questionnaire, the master's thesis studies the extent of participation of customers in the loyalty program, the way the program is perceived and for whom it is the most attractive. Improvements are proposed based on the findings.
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Books on the topic "Programs loyalty"

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Elhauge, Einer. Robust exclusion through loyalty discounts. Cambridge, MA: Harvard Law School, 2010.

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The customer loyalty solution: What works and what doesn't in customer loyalty programs. New York: McGraw-Hill, 2003.

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Zichermann, Gabe. Game-based marketing: Inspire customer loyalty through rewards, challenges, and contests. Hoboken, N.J: Wiley, 2010.

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Butscher, Stephan A. Customer clubs and loyalty programmes: A practical guide. Aldershot, Hampshire: Gower, 1998.

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Holmberg, Ulrika. Nöjd och trogen kund?: Konsumenters lojalitet mot dagligvarubutiker. Göteborg: Bokförlaget BAS, 2004.

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Zichermann, Gabe. Game-based marketing: Inspire customer loyalty through rewards, challenges, and contests. Hoboken, N.J: Wiley, 2010.

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United States. Congress. Senate. Committee on Governmental Affairs. Permanent Subcommittee on Investigations. Federal government's security clearance programs: Report. Washington: U.S. G.P.O., 1985.

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1955-, Hunt Terry, and Phillips Tim 1967-, eds. Scoring points: How Tesco continues to win customer loyalty. 2nd ed. Philadelphia: Kogan Page Limited, 2008.

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Poland) Ogólnopolska Konferencja Naukowa pt. "Klient = Nasz Pan?" (2010 Goniądz. Klient = nasz pan? Białystok: Wydawnictwo Uniwersytetu w Białymstoku, 2012.

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Marketing, Léger. L'entreprise infidèle. Montréal: Éditions Transcontinental, 2009.

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Book chapters on the topic "Programs loyalty"

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Blanco-Justicia, Alberto, and Josep Domingo-Ferrer. "Privacy-Preserving Loyalty Programs." In Data Privacy Management, Autonomous Spontaneous Security, and Security Assurance, 133–46. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17016-9_9.

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Reinartz, Werner J. "Understanding Customer Loyalty Programs." In Retailing in the 21st Century, 409–27. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-72003-4_25.

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Kumar, V., and Werner Reinartz. "Loyalty Programs: Design and Effectiveness." In Springer Texts in Business and Economics, 179–205. Berlin, Heidelberg: Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-55381-7_10.

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Kumar, V., and Werner Reinartz. "Loyalty Programs: Design and Effectiveness." In Springer Texts in Business and Economics, 183–206. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-20110-3_10.

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de Boer, Evert R. "The Different Types of Frequent Flyer Programs." In Strategy in Airline Loyalty, 29–57. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-62600-0_2.

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de Boer, Evert R. "The Economics and Accounting of Frequent Flyer Programs." In Strategy in Airline Loyalty, 115–40. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-62600-0_4.

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Butler, Timothy D., and Giles D’Souza. "Soft and Hard Benefits of Loyalty Programs and Loyalty Outcomes." In Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, 238. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11797-3_133.

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O’Connor, Peter. "Loyalty Programs and Direct Website Performance: An Empirical Analysis of Global Hotel Brands." In Information and Communication Technologies in Tourism 2021, 150–61. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_13.

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AbstractWith loyalty programs increasingly used as a competitive method by hotel brands, this study investigates the relationship between program size/satisfaction and brand direct website performance. Analyzing a unique database of loyalty program statistics, traffic levels/sources and engagement metrics from the top 50 global hotel brands, we find that size matters, with larger programs performing better in terms of both traffic and engagement, suggesting that efforts by hotel brands to grow membership are appropriate. Similarly, program satisfaction positively impacts both traffic levels and engagement, suggesting that brands should also focus on ensuring that existing members are happy with program benefits and operations. These findings are consistent irrespective of brand level, suggesting that all types of hotel brands can profit from leveraging loyalty programs.
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Bachrach, Daniel G., Jessica Ogilvie, Adam Rapp, and Joe Calamusa. "Reward Programs: Loyalty at the Store Level." In More Than a Showroom, 57–74. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/9781137551894_4.

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Cao, Yuheng, Aaron Luntala Nsakanda, and Inder Jit Singh Mann. "A Typology Framework of Loyalty Reward Programs." In Communications in Computer and Information Science, 159–70. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-16397-5_14.

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Conference papers on the topic "Programs loyalty"

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Kucklick, Jan-Peter, Michael Kamm, Johannes Schneider, and Jan Vom Brocke. "Extending Loyalty Programs with BI Functionalities." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2020. http://dx.doi.org/10.24251/hicss.2020.022.

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Fang, Zhixuan, Longbo Huang, and Adam Wierman. "Loyalty Programs in the Sharing Economy." In Mobihoc '18: The Eighteenth ACM International Symposium on Mobile Ad Hoc Networking and Computing. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3209582.3209596.

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Wang, Hong, Daniela Corsaro, Xiao Han, Xin Qi, and Di Kuang. "Exploring the Relationship between Relevance of Coalition Loyalty Programs and Loyalty." In 2018 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, 2018. http://dx.doi.org/10.23919/picmet.2018.8481947.

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Ning, Feng, Zhang Ming-li, and Tang Sai-li. "Impact of loyalty programs on relationship benefits and customer loyalty: A customer perspective." In 2010 International Conference on Management Science and Engineering (ICMSE). IEEE, 2010. http://dx.doi.org/10.1109/icmse.2010.5719854.

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Kang, Jun, Thomas G. Brashear, Bo Zhang, and Qiao Li. "PROGRAM COMPETITION AND THE EFFECTS OF LOYALTY PROGRAMS: EVIDENCE FROM CHINA." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.05.03.

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Lim, Sanghee, and Byungtae Lee. "Online loyalty programs viewed from a searchability perspective." In the 14th Annual International Conference. New York, New York, USA: ACM Press, 2012. http://dx.doi.org/10.1145/2346536.2346585.

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"THE APPLICATION OF BLOCKCHAIN TECHNOLOGY IN LOYALTY PROGRAMS." In 19th International Conference on WWW/Internet. IADIS Press, 2020. http://dx.doi.org/10.33965/icwi2020_202012l002.

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Stathopoulou, Anastasia, and George Balabanis. "CAN CONSUMER PRIVACY CONCERN BE A THORN FOR LOYALTY PROGRAMS?" In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.09.01.

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Cao, Yuheng, Aaron Luntala Nsakanda, Moustapha Diaby, Shaobo Ji, and Michael J. Hine. "Exploring Contracts with Options in Loyalty Reward Programs Supply Chain." In 2012 45th Hawaii International Conference on System Sciences (HICSS). IEEE, 2012. http://dx.doi.org/10.1109/hicss.2012.266.

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Bayraktar, Azra, and Erdal Yilmaz. "Implementation of RFID Technology for the Differentiation of Loyalty Programs." In 2007 1st Annual RFID Eurasia. IEEE, 2007. http://dx.doi.org/10.1109/rfideurasia.2007.4368117.

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Reports on the topic "Programs loyalty"

1

Marshak, Ronni. Do Rewards Programs Foster Loyalty? Boston, MA: Patricia Seybold Group, July 2009. http://dx.doi.org/10.1571/psgp07-09-09cc.

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Kim, Jiyoung, and Kathleen Higgins. Effect of Perceived Fit and Attribution of CSR Programs on Brands’ Moral Legitimacy, Customer Satisfaction and Brand Loyalty. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-835.

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3

Ferrell, Christopher E. The Potential for Using Loyalty Rewards and Incentives Programs to Encourage Transit Ridership and Regional Transportation and Land Use Integration. Mineta Transportation Institute Publications, December 2019. http://dx.doi.org/10.31979/mti.2019.1797.

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The Benefit of Blockchain Loyalty Programs. IEDP Ideas for Leaders, November 2018. http://dx.doi.org/10.13007/719.

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Frequency Reward Vs Customer Loyalty Programs. IEDP Ideas for Leaders, November 2013. http://dx.doi.org/10.13007/265.

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