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1

Klyuchevskaya, Irina. Technology of formation and promotion of a hotel product. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1225039.

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The specifics of the formation and promotion of a hotel product related to the peculiarities of the development of the hotel services market are considered, tools and strategies for promoting a hotel product are analyzed. The issues of advertising and PR activities of hotels, Internet technology of promotion, formation of the image and brand of a hotel enterprise are covered. At the end of each chapter, tasks and questions are given to consolidate the theoretical material.
 Meets the requirements of the federal state educational standards of higher education of the latest generation.&#x0D
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2

Jukova, Evgeniya. Marketing of services. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/2125940.

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The textbook provides an idea of the service sector in a market economy, marketing research of the service market. The issues of pricing, positioning and branding of services are considered. Special attention is paid to the problems of promoting services, building relationships and consumer loyalty in the service sector. Using specific examples, surveys on the formation of long-term relationships with customers and increasing their satisfaction are revealed. All the necessary materials are included that will allow you to successfully apply marketing tools in the service sector. Meets the requi
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3

United, States Congress Senate Committee on Commerce Science and Transportation Subcommittee on Foreign Commerce and Tourism. Oversight of the U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, second session ... September 20, 1988. U.S. G.P.O., 1989.

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4

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. Oversight of the U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, second session ... September 20, 1988. U.S. G.P.O., 1989.

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5

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. Oversight of the U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, second session ... September 20, 1988. U.S. G.P.O., 1989.

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6

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. Oversight of the U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, second session ... September 20, 1988. U.S. G.P.O., 1989.

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7

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. Oversight of the U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, second session ... September 20, 1988. U.S. G.P.O., 1989.

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8

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. Oversight of the U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, second session ... September 20, 1988. U.S. G.P.O., 1989.

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9

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. Oversight of the U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, second session ... September 20, 1988. U.S. G.P.O., 1989.

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10

United, States Congress Senate Committee on Commerce Science and Transportation Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred First Congress, first session, on oversight of the U.S. and Foreign Commercial Service, November 1, 1989. U.S. G.P.O., 1990.

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11

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred First Congress, first session, on oversight of the U.S. and Foreign Commercial Service, November 1, 1989. U.S. G.P.O., 1990.

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12

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred First Congress, first session, on oversight of the U.S. and Foreign Commercial Service, November 1, 1989. U.S. G.P.O., 1990.

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13

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred First Congress, first session, on oversight of the U.S. and Foreign Commercial Service, November 1, 1989. U.S. G.P.O., 1990.

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14

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred First Congress, first session, on oversight of the U.S. and Foreign Commercial Service, November 1, 1989. U.S. G.P.O., 1990.

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15

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred First Congress, first session, on oversight of the U.S. and Foreign Commercial Service, November 1, 1989. U.S. G.P.O., 1990.

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16

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred First Congress, first session, on oversight of the U.S. and Foreign Commercial Service, November 1, 1989. U.S. G.P.O., 1990.

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17

Bonelli, Diego, and Alfio Leotta, eds. Audiovisual Tourism Promotion. Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-6410-6.

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18

United, States Congress Senate Committee on Commerce Science and Transportation Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, first session, on oversight of the Foreign Commercial Service in the Department of Commerce, October 21, 1987. U.S. G.P.O., 1988.

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19

United, States Congress Senate Committee on Commerce Science and Transportation Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, first session, on oversight of the Foreign Commercial Service in the Department of Commerce, October 21, 1987. U.S. G.P.O., 1988.

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20

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, first session, on oversight of the Foreign Commercial Service in the Department of Commerce, October 21, 1987. U.S. G.P.O., 1988.

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21

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, first session, on oversight of the Foreign Commercial Service in the Department of Commerce, October 21, 1987. U.S. G.P.O., 1988.

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22

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, first session, on oversight of the Foreign Commercial Service in the Department of Commerce, October 21, 1987. U.S. G.P.O., 1988.

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23

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, first session, on oversight of the Foreign Commercial Service in the Department of Commerce, October 21, 1987. U.S. G.P.O., 1988.

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24

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, first session, on oversight of the Foreign Commercial Service in the Department of Commerce, October 21, 1987. U.S. G.P.O., 1988.

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25

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. U.S. and Foreign Commercial Service: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundredth Congress, first session, on oversight of the Foreign Commercial Service in the Department of Commerce, October 21, 1987. U.S. G.P.O., 1988.

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26

Table, World Tourism Organization General Assembly Round. Tourism promotion in foreign markets. World Tourism Organization, 1998.

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27

A, Bennett J., ed. Managing tourism services. JL van Schaik, 1995.

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28

Rafaelsen, Bettina. Investment promotion, export development and tourism. European Commission, 1995.

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29

Bagri, S. C. Trends in tourism promotion: Emerging issues. Himalayan Ecotourism Society & Bishen Singh Mahendra Pal Singh, Dehradun, India, 2003.

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30

United Nations. Economic and Social Commission for Asia and the Pacific, ed. Promotion of investment in tourism infrastructure. United Nations, ESCAP, 2001.

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31

Chica-Olmo, Jorge, Miroslav Vujičić, Rui Alexandre Castanho, Uglješa Stankov, and Eliana Martinelli, eds. Sustainable Tourism, Culture and Heritage Promotion. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-49536-6.

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32

Washington (State). Legislature. Legislative Budget Committee. and Richard L. Ragatz Associates, eds. Tourism in Washington: Contributions of the State Tourism Promotion Program. Ragatz Associates, 1985.

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33

Namibia. Ministry of Environment and Tourism. Promotion of community based tourism: Policy document. The Republic, Ministry of Environment and Tourism, 1995.

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34

Washington (State). Legislature. Legislative Budget Committee., ed. Tourism in Washington state: Contributions of the state tourism promotion program. The Committee?, 1985.

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35

Pennsylvania. General Assembly. Legislative Budget and Finance Committee. An evaluation of Pennsylvania's tourism promotion programs. The Committee, 1993.

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36

Kincaid, William M. Promotion: Products, services, and ideas. 2nd ed. Merrill, 1985.

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37

Kincaid, William M. Promotion: Products, services,and ideas. 2nd ed. Merrill - an imprint of Macmillan, 1990.

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38

Kincaid, William M. Promotion--products, services, and ideas. 2nd ed. C.E. Merrill, 1985.

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39

Font, X., and R. C. Buckley, eds. Tourism ecolabelling: certification and promotion of sustainable management. CABI, 2001. http://dx.doi.org/10.1079/9780851995069.0000.

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40

Śivaśaṅkarareḍḍi, Palle. Rural tourism and promotion of handicrafts in India. Kanishka Publishers, Distributors, 2012.

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41

Nigel, Morgan. Tourism promotion and power: Creating images, creating identities. Wiley, 1998.

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42

United Nations. Economic and Social Commission for Asia and the Pacific. Promotion of tourism in the greater Mekon subregion. U.N., 1996.

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43

Xavier, Font, and Buckley Ralf, eds. Tourism ecolabelling: Certification and promotion of sustainable management. CABI Pub., 2001.

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44

Laws, E., ed. Improving tourism and hospitality services. CABI, 2004. http://dx.doi.org/10.1079/9780851999951.0000.

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45

Columbia, Tourism British, ed. Tourism services in British Columbia. Province of British Columbia, Ministry of Tourism, 1986.

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46

John, Connell. Medical tourism. CABI, 2010.

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47

Organisation for Economic Co-operation and Development. Trade Committee. Working Party. Assessing barriers to trade in services: Tourism services. OECD, 2000.

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48

Utah. Legislature. Office of the Legislative Auditor General. A performance audit of tourism promotion funding in Utah. The Office, 2000.

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49

Anak Agung Ayu Kusuma Arini. Legong Peliatan: The pioneer of Balinese dance promotion. Swasta Nulus Printing, 2014.

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50

Gold, John Robert. Imagining Scotland: Tradition, representation, and promotion in Scottish tourism since 1750. Scolar Press, 1995.

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