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Journal articles on the topic 'Promotion of tourism services'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Glagoleva, L. E., N. P. Zatsepilina, E. N. Kovaleva, L. S. Zatsepilina, A. B. Sandberg, and M. E. Sekhniev. "Internet promotion of market services in the field of tourism and recreation." Lizing (Leasing), no. 5 (May 1, 2021): 16–21. http://dx.doi.org/10.33920/vne-03-2111-02.

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The article reveals the possibilities of eff ective use of online promotion of market services in the fi eld of tourism and recreation. The ways of promoting a tourist product are considered. The most common methods for promoting a product by organizations in this industry include product promotion through creating their own page, electronic advertising, online promotions, direct mail, PR technologies, participation in international exhibitions and fairs on the Internet.

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Syamsurizal, Syamsurizal, Rozi Andrini, and Viona Rismawati. "Generation Z and Halal Travel: How Digital Promotion and Service Quality Influence Interest." Likuid Jurnal Ekonomi Industri Halal 4, no. 2 (2024): 77–92. http://dx.doi.org/10.15575/likuid.v4i2.35352.

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One of the industries that has the potential to expand in Indonesia in recent years is halal tourism. Therefore, tourist destination managers must improve management, including digital promotions and services. Especially for Generation Z who are the largest number of tourists on halal tourism. The study aims how digital promotion and service quality influence interest of Gen Z. Quantitative approach with multiple linear regression analysis is the method used in this study. Digital promotion and service quality influenced the interest of Gen Z tourists to travel for halal tourims. Another findi

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Risteska, Jasmina. "PROMOTIONAL ACTIVITIES AS A MARKETING TOOL FOR TOURISM DEVELOPMENT." Knowledge International Journal 31, no. 1 (2019): 305–10. http://dx.doi.org/10.35120/kij3101305r.

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Tourism as the main driver and pillar of the socio-economic development of the developed and the underdeveloped countries is a powerful economic segment for economic development. The rapid pace of tourism development has contributed to a number of countries to take strong steps towards development and more serious treatment. The effects of tourism are mainly perceived through the increase in the foreign exchange inflow, improvement in the balance of payments, creation of new jobs and growth of investments. The dynamic growth and development as well as the significance of the tourism industry h

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Omarkozhayeva, Asem N., Irina V. Yardyakova, and Aliya A. Zhunusova. "Prospects for the development of sacred tourism in Kazakhstan." Research Result. Social Studies and Humanities 10, no. 2 (2024): 114–26. http://dx.doi.org/10.18413/2408-932x-2024-10-2-1-0.

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The tourism industry, in addition to being one of the constituent parts of the economy and the main elements of the country, also carries a powerful potential for introducing tourists to the values of the country's natural and cultural heritage. In this regard, the development of sacred places in Kazakhstan as a priority area for the promotion of tourist services is becoming relevant. The need for research is due to the presence of a number of scientific issues related to the promotion of sacred sites in Kazakhstan, including the level of satisfaction of tourists with the services offered, the

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Kalinichenko, Sergiy, and Andrii Avriata. "Specific promotion of tourist services in social networks." Ukrainian Journal of Applied Economics and Technology 8, no. 3 (2023): 341–44. http://dx.doi.org/10.36887/2415-8453-2023-3-52.

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The tourism industry is unique in that workers are part of its product. In today's conditions, a properly planned marketing policy and quality work in social networks undoubtedly add competitive advantages to tourism organizations, positively affecting brand recognition and customer loyalty and, as a result, increasing sales. Every owner of a company in the field of tourism - a small travel agency, a network of agencies, or a large tour operator - is interested in making his company known to as many potential customers interested in the offered services as possible. Social networks are often u

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Tirtosetianto, Raden Hario, Anggita Sonya, and Hastirin Widiastuti. "PEMANFAATAN SISTEM INFORMATIKA, TATA KELOLA WISATA DAN SMART TOURISM TERHADAP PROMOSI PARIWISATA, STUDI KASUS PARIWISATA DI SINGAPURA." Akademika 22, no. 2 (2024): 60–72. http://dx.doi.org/10.51881/jak.v22i2.130.

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This study centers on the utilization of information systems, tourist administration, and the notion of smart tourism to enhance tourism promotion in Singapore. This research employs a qualitative methodology to investigate the application of different technologies and governance practices in order to enhance the effectiveness of tourism promotions and their impact on tourists' perceptions and experiences. Data was gathered in Singapore through a case study, utilizing in-depth interviews and participant observation techniques. The stakeholders involved in the tourism industry, such as destinat

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Tymoshchuk, Oleksandr. "MARKETING FACTORS OF COMPETITIVENESS MEDITERRANEAN MARKET OF TOURIST SERVICES." Economic scope, no. 193 (October 17, 2024): 32–36. http://dx.doi.org/10.30838/ep.193.32-36.

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The article analyzes the system of marketing factors of the competitiveness of the Mediterranean leisure industry since the promotion of tourist services today becomes impossible without the use of modern technologies. It is noted that the digitalization of marketing communications allows for the formation of unique competitive advantages of the Mediterranean tourism industry through the use of an integrated approach to the most effective combination of classical marketing provisions and the potential of modern technologies in the competitive environment of the tourism industry. Classical mark

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Jayadi, Ruslan, and Baiq Solatiyah. "DAMPAK PENGEMBANGAN PARIWISATA TERHADAP KESEJAHTERAAN MASYARAKAT (Studi Kasus Pada Masyarakat Pelaku Usaha di Sekitar Objek Wisata Pantai Selong Belanak, Kecamatan. Praya Barat, Kabupaten. Lombok Tengah)." Jurnal Econetica: Jurnal Ilmu Sosial, Ekonomi, dan Bisnis 5, no. 2 (2023): 104–20. http://dx.doi.org/10.69503/econetica.v5i2.549.

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Selong Belanak is a village located in the southern part of Central Lombok Regency and is in West Nusa Tenggara Province which has a lot of marine tourism potential. Seeing the existing potential, local governments and communities have made various tourism development efforts consisting of tourist attractions, promotion or marketing, tourist markets, transportation, as well as tourist facilities and services to increase the number of tourists. The research results show that the components of tourism development consist of tourist attractions, promotion or marketing, transportation tourism mark

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Abduova, M. N., D. A. Seidualin, and S. M. Rustemova. "SMM promotion of tourism." Bulletin of the Karaganda university Economy series 111, no. 3 (2023): 15–25. http://dx.doi.org/10.31489/2023ec3/15-25.

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Object: The purpose of this work is to identify the features of SMM tools and how to use them to promote tourism services in modern conditions.Methods: This study includes an analysis of the promotion of a number of travel companies through social media tools.Results: The article discusses SMM tools and methods of their application for the promotion of tourist services in modern conditions. In the age of globalization of the information space, when the Internet has covered almost all spheres of activity, tourism has received a new opportunity to promote its product. After all, today the Intern

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HARYANI, Dwi Septi, Octojaya ABRIYOSO, and Sri KURNIA. "Study of the Effects of Marketing Mix and Service Quality on Tourists’ Decisions." Journal of Environmental Management and Tourism 13, no. 2 (2022): 486. http://dx.doi.org/10.14505/jemt.v13.2(58).18.

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Indonesia has some types of attractive tourism in various areas captivating tourists’ interest. However, from 2016 to 2020, the number of tourists visiting tourist destinations decreased since the tourism products offered did not meet the tourists’ expectations and desires, the minimum distribution of tourism products provided, lacking promotion made to the tourists, and the people involved in the tourism industry did not perform optimum services to the tourists. Another problem was the minimum information of the culture, or local culture of an area, tourism products, distribution services, to

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Lantu, Dela Natalia, Xaverius Erick Lobja, and Kalvin Salindeho Andaria. "Pengembangan Potensi Wisata Sumaru Endo Kabupaten Minahasa: Analisis Daya Tarik, Aksesibilitas, dan Kunjungan Wisatawan." GEOGRAPHIA : Jurnal Pendidikan dan Penelitian Geografi 4, no. 2 (2023): 71–81. http://dx.doi.org/10.53682/gjppg.v4i2.2283.

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The research aims to determine how to develop attractiveness, accessibility, facilities, infrastructure, promotion, and increase tourist visits. Research methods with qualitative descriptive methods. Data collection by interviews, observation, and documentation. The results showed that the tourist attraction of Sumaru Endo is the panorama of Lake Tondano. The potential that can be developed is hot springs and water tourism and lodging. Some facilities and infrastructure have been damaged and reduced security. The existence of tourist attractions can add to the economy of the community. The acc

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Yasmin, Prahastuti, Mochammad Fauzul Haq, and Rafiuddin Akil. "Strategy of the Majalengka Regency Tourism and Culture Office in Promoting Paragliding Tourism Destinations." COMMENTATE: Journal of Communication Management 2, no. 2 (2021): 173. http://dx.doi.org/10.37535/103002220215.

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This research is backgrounded by the huge potential of tourism sector in Majalengka but in fact it cannot be maximized by the government. One of the most popular tourist destinations this time is Paragliding. Although the promotion has been carried out by the local government through tourism and cultural office of majalengka, even it has been covered by national TV stations, but still the visit to paragliding is only dominated by local tourists. This is a problem because paragliding tourist destination is like march in place even though the promotions have been made. This study explored using

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AMMAR MOHAMMAD AMMAR, SALAMA, MAHMOUD SALEH, HANY ATEF KOZMAL, and AYDA FAYEZ SABER. "Towards Promoting Tourism and Hospitality Services for Orphanage Tourism in Egypt." REVISTA INTERNACIONAL DE TURISMO, EMPRESA Y TERRITORIO 7, no. 2 (2024): 159–87. http://dx.doi.org/10.21071/riturem.v7i2.16204.

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Orphanage tourism is a sub-sector of volunteer tourism which refers to traveling abroad to "do well" and support others in other communities. Importance: The importance of providing hospitality services to this style is that orphan tourism stems from the desire to have more meaningful and ethical holiday experiences, and the desire to give back to the host communities visited by the tourist. The study aims at developing the level of promoting hospitality services for the Orphanage Tourism and hospitality pattern in Egypt. Study problem: The problem of the study lies in identifying the strength

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Dharta, Firdaus Yuni, Rastri Kusumaningrum, and Chaerudin Chaerudin. "Penguatan Strategi Komunikasi Pada Pengelola Destinasi Wisata Di Kabupaten Karawang." To Maega : Jurnal Pengabdian Masyarakat 4, no. 2 (2021): 133. http://dx.doi.org/10.35914/tomaega.v4i2.578.

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AbstrakKeberhasilan pengembangan destinasi wisata merupakan salah satu fondasi dalam memperkuat sektor pariwisata di Indonesia. Salah satu aspek yang menjadi masalah utama dalam pengembangan destinasi wisata di Kabupaten Karawang adalah lemahnya strategi komunikasi yang diterapkan oleh para pengelola wisata terutama berkaitan dengan pelayanan wisatawan dan upaya promosi wisata. Sebagian besar pengelola destinasi wisata di Karawang belum mendapatkan bekal yang cukup dalam tata cara penerimaan wisatawan yang baik dan dalam upaya promosi, sebagian besar hanya mengandalkan upaya promosi terpusat y

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Lokhman, N. V., T. M. Beridze, Z. Р. Barannyk, and V. V. Barabanova. "PROMOTION OF TRANSCARPATHIAN TOURISM SERVICES AS AN ACTIVATOR OF THE REGION'S DEVELOPMENT." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 2(79) 2023 (December 30, 2023): 23–31. http://dx.doi.org/10.33274/2079-4819-2023-79-2-23-31.

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Objective. The objective of the article is to determine the significance, directions and consequences of the promotion of tourism services in Transcarpathia as an activator of the region's development. Methods. The following methods and techniques of cognition are used in the research process: theoretical generalization and comparison, analysis and synthesis, induction and deduction, generalization and systematization. Results. The importance of promoting tourism services in Transcarpathia as an activator of regional development lies in the fact that without high-quality promotion, regional to

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Zhuk, I. "Marketing management activities of domestic firms in the Ukrainian market of tourist services." Visnyk of the Lviv University. Series Geography 2, no. 43 (2013): 176–86. http://dx.doi.org/10.30970/vgg.2013.43.1705.

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The article deals with the management of domestic marketing in the tourism business. The author conducted a marketing analysis business of Ukrainian tourist market. The role of marketing tools in business entities is highlighted. The conclusions of market research into entities are given. Keywords: tourism service, tourism product, tourism product promotion, tourism market, tourism, marketing, marketing management, marketing tools, entities.

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Izmaylov, Yaroslav, Natalia Sheludiakova, and Oksana Buravtsova. "DIRECTIONS OF STRENGTHENING OF COMPETITIVE POSITIONS OF UKRAINE IN THE INTERNATIONAL MARKET OF TOURIST SERVICES." Scientific Journal of Polonia University 30, no. 5 (2018): 60–67. http://dx.doi.org/10.23856/3005.

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The article reveals the problems and potential of development of international tourism activity in Ukraine. The position of the country in the international tourist services market is assessed and directions of increasing the international competitiveness of its tourism industry are offered. The indicators of international tourism activity of Ukraine are analyzed. The possibility of improving the tourist brand of Ukraine in the international tourist environment has been proved. Strategic measures for promotion of the country's tourism brand in the international tourist services market are dete

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Terebukh, S. "Use of marketing and effective management as of promotion of tourism product in international tourism market." Visnyk of the Lviv University. Series Geography 2, no. 43 (2013): 280–85. http://dx.doi.org/10.30970/vgg.2013.43.1727.

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This article considers the main provisions effective use of marketing and management as a means of promoting tourism product in the international market, factors impact on the demand and supply of tourism services and key trends in changing requirements and expectations of tourists. Keywords: marketing, management, tourism product, the international market of tourist services.

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Bohatyryova, G. A., and V. V. Barabanova. "TOURISM SERVICES MARKETING TOOLS." TRADE AND MARKET OF UKRAINE, no. 1 (51) 2022 (2022): 51–58. http://dx.doi.org/10.33274/2079-4762-2022-51-1-51-58.

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Objective. The objective of the present article is to study the possibilities of marketing tools in terms of digitalization of society and the market of tourist services in Ukraine; to identify opportunities for the implementation of digital marketing methods in the new economy. Methods. The theoretical and methodological basis of the study is the provisions of modern economic theory, management theory and scientific works of domestic and foreign scientists in the field of marketing tools for tourism services. The methods of comparison, abstraction, analysis and generalization, as well as tabu

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Bohatyryova, G. A., and V. V. Barabanova. "INNOVATIVE MARKETING TOOLS FOR THE PROMOTION OF A TOURIST PRODUCT." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 2 (77) (2022): 9–19. http://dx.doi.org/10.33274/2079-4819-2022-77-2-9-19.

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Objective. The objective of the article is to determine the marketing component of the tourist product, to reveal the role of innovative marketing tools for the promotion of the tourist product on the market; to consider goals, tasks and functions of the promotion process. Methods. Theoretical and methodological basis of the research is the position of modern economic theory, management theory, scientific works of domestic and foreign scientists in the field of marketing. The research applies methods that provide its logical essence such as the method of a systemic approach, the dialectical me

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Israel, Ella Helmy, Alfrianus Papuas, Jackried Kanselir Maluenseng, and Steve Arthur Sehang. "Pemberdayaan Masyarakat Melalui Teknologi Informasi: Optimalisasi Jaringan 4G dan Pengembangan Website E-Government untuk Promosi Wisata Kampung Tambung, Kepulauan Sangihe." Abdimas Indonesian Journal 5, no. 1 (2025): 523–30. https://doi.org/10.59525/aij.v5i1.772.

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Tambung village in the Sangihe Islands, Indonesia, has potential for beach tourism but is hindered by unstable internet connectivity and the lack of a digital promotion system, which hampers e-government implementation and tourism development. This community empowerment activity aims to optimize the internet network through the installation of a 4G GSM repeater and develop an e-government-based tourism promotion website. The implementation method includes problem identification using the USG (Urgency, Seriousness, Growth) scoring system, where the unstable internet network is the top priority

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Ye, Jialei, Luyi Yang, and Ruwei Yun. "An Impact Evaluation of the Application of Sharing Products in Tourism Services." Sustainability 14, no. 13 (2022): 7748. http://dx.doi.org/10.3390/su14137748.

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This study is a discussion on the feasibility of, application, and promotion of sharing products in tourism services. The promotion and application of the current sharing concept are mostly aimed at a wide range of urban populations or urban service systems, while research on applications of the concept that target tourism services are few. This study hopes to demonstrate that, with the introduction of the sharing concept into the tourism industry, tourism services will benefit from sharing tourism products. Adopting the TAM model, the study surveyed tourists in the form of a questionnaire and

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Hlushko, Volodymyr. "TOURISM ENTERPRISES: STRATEGIC ANALYSIS OF SERVICES PROMOTION." European Journal of Economics and Management 6, no. 5 (2020): 52–57. http://dx.doi.org/10.46340/eujem.2020.6.5.7.

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Perkumienė, Dalia, Biruta Švagždienė, and Viktė Ažukaitė. "PROMOTION OF RURAL TOURISM ACCOMMODATION SERVICES SALES." RURAL DEVELOPMENT 2019 2021, no. 1 (2022): 403–8. http://dx.doi.org/10.15544/rd.2021.069.

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Kulakhmetova, Raushan, and Gulbaram Kulakhmetova. "The impact of festivals on the promotion of event tourism in Kazakhstan." Tourism, leisure and hospitality 7, no. 4 (2024): 6–12. https://doi.org/10.59649/2959-5185-2024-4-6-12.

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Kazakhstan, special attention is paid to the formation of the country’s tourist image and the promotion of the national tourist product in the world market of tourist services. For this purpose, Kazakhstan’s annual participation in major international exhibitions and fairs is ensured. Event tourism is a progressively developing type of tourism. Festivals play an important role in event tourism, as they are its core and can attract a huge influx of tourists and influence the sustainable development of tourism in the country. Kazakhstan has hidden potential for organizing various festivals that

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Hartati, Sri, Mar’atus Sholehah, and Afrizal Martin. "DESIGN OF E-TOURISM APPLICATION AS TOURISM PROMOTION TOURISM REGENCY OF TANGGAMUS." IJISCS (International Journal of Information System and Computer Science) 1, no. 3 (2017): 82. http://dx.doi.org/10.56327/ijiscs.v1i3.528.

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Tourism world not was something new for everyone. Tourism has become industrial who in every tourist destinations. Of various facilities and ease and also entertainment provided to support various activity tourism has been provided by the government or the supporting component tourism other. One of the facilities that may be developed is e-tourism. E-tourism can inform us tourist destinations with various the needs and supporting facilities for users especially tourists .Services rendered website as a form of incentives could be done by the visitors. As well as design system of flow of data on

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Kurniawan, Cahyadi. "Analisis Kinerja Dinas Kebudayaan Dan Pariwisata Bengkulu Dalam Pengembangan Objek Wisata Pantai Laguna." Jurnal Ranah Publik Indonesia Kontemporer (Rapik) 2, no. 2 (2023): 225–34. http://dx.doi.org/10.47134/rapik.v2i2.31.

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The Bengkulu City, The Tourism and Culture Office is a government entity with the jurisdiction and obligation to administer and manage the tourist and cultural sector to assist regional revenue. The Department of Tourism and Culture is responsible for creating new tourist attractions, which must be maintained. This study aims to analyze and determine the performance of the Tourism Office in developing Laguna Beach Tourism Objects in Bengkulu Province, using four tourism development components: Promotion Tours, Information Services, and Accessibility. The research method uses a qualitative desc

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Zairova, Khurshida B., Zhanar S. Rakhimbekova, and Irina V. Bogomazova. "Development of information support for the promotion of a tourist destination in the context of digital transformation of the economy (on the example of the Republic of Kazakhstan)." Research Result. Business and Service Technologies 10, no. 4 (2024): 38–55. https://doi.org/10.18413/2408-9346-2024-10-4-0-3.

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Transformational processes in society and the economy have determined sectoral changes in the tourism sector and the hospitality industry, providing further prospects and strategic guidelines for its functioning. The positive development of the tourism sector is possible through a combination of various factors that ensure the uniqueness of the tourist offer, taking into account an integrated systematic approach in promoting destinations, territorial development programs and the development of master plans, and the involvement of investment resources. The article presents the results of a comp

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Shpyrnya, O. V., E. Y. Globa, V. A. Dragina, and V. I. Miroshnichenko. "Modern marketing technologies as a factor of increasing competitiveness of tourism enterprises." Scientific bulletin of the Southern Institute of Management, no. 2 (June 25, 2020): 104–8. http://dx.doi.org/10.31775/2305-3100-2020-2-104-108.

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Promotion of a tourism product and individual tourism services today is impossible without the use of modern marketing technologies. Their application is currently the key to the competitiveness of the tourism industry enterprises in the tourism services market. The article notes the penetration of various technological innovations in the activities of tourist enterprises, the development of information and communication technologies and the digitalization of marketing communications with the internal and external environment. The specifics of the formation of unique competitive advantages of

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Kara, Ahlem, Nawal Chemma, and Saadia Benahmed. "Effectiveness of digital influencers in promoting tourist destination." Journal of Innovations and Sustainability 8, no. 3 (2024): 05. https://doi.org/10.51599/is.2024.08.03.05.

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Purpose. The aim of our study is to assess the prospects for tourism development and highlight the effectiveness of digital influencers as an e-promotional tool for tourist destinations in Algeria. Results. Based on the results obtained in the study, we conclude that digital influencers in general and e-word of mouth and social media in particular are important in influencing the followers’ consumption decisions and increasing the travel intentions of Internet users. Furthermore, the study concludes with findings that the relevant ministries should ensure support to tourism content creators, b

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Bekmurzayeva, Zh A., and N. A. Uruzbayeva. "Features of the regional tourism product promotion of Mangystau region in the context of the “Experience Economy” development." Bulletin of the Karaganda university Economy series 11529, no. 3 (2024): 38–46. http://dx.doi.org/10.31489/2024ec3/38-46.

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Object: The main goal of this study is to identify the specifics of promoting the regional tourism product of the Mangystau region in the context of the influence of the “Experience Economy” on it. The hypothesis of this study is that the level of development of infrastructure and, in particular, accommodation facilities is not a determining factor in the influx of incoming tourists (non-residents). Methods: To achieve this goal, the following scientific methods were used: generalization method, structural analy sis, quantitative analysis, graphical method. Findings: It is known that the touri

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Bekmurzayeva, Zh A., and N. A. Uruzbayeva. "Features of the regional tourism product promotion of Mangystau region in the context of the “Experience Economy” development." Bulletin of the Karaganda university Economy series 11529, no. 3 (2024): 37–45. http://dx.doi.org/10.31489/2024ec3/37-45.

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Object: The main goal of this study is to identify the specifics of promoting the regional tourism product of the Mangystau region in the context of the influence of the “Experience Economy” on it. The hypothesis of this study is that the level of development of infrastructure and, in particular, accommodation facilities is not a determining factor in the influx of incoming tourists (non-residents). Methods: To achieve this goal, the following scientific methods were used: generalization method, structural analy sis, quantitative analysis, graphical method. Findings: It is known that the touri

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Rauf, Ramis, and Bakhtiar Majid. "Pelatihan Bahasa Inggris Bagi Pelaku Usaha Wisata Di Pantai Jikomalamo Kota Ternate." COMMENT: Journal of Community Empowerment 2, no. 2 (2022): 47–52. http://dx.doi.org/10.33365/comment.v2i2.186.

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English is one of the international languages whose speakers are widely spread, especially in the continent of Asia; Indonesia. Indonesia consists of thousands of large and small islands and has thousands of local languages . However, English is spoken chiefly by the Indonesian population. It is because English is one of the subjects that are not only taught in formal education but also course institutions. Tourism is a field of knowledge in the field of humanities. Tourism explores the problem of human needs for certain places that have exotic natural scenery/environments. Tourism also has a

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Ren, Xiang, Ke Liu, and Huan Jun Jiang. "Research on Mount Tai Tourism E-Commerce." Advanced Materials Research 1049-1050 (October 2014): 1872–75. http://dx.doi.org/10.4028/www.scientific.net/amr.1049-1050.1872.

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The construction of informationization is an important indicator to the promotion of tourism services. Mountain Tai tourism is an important subject of Tai’an cultural tourism industry, and the tourist information construction has already have a certain amount of development, but there is still a great weakness to realize truly the goal of building cultural tourism. This article starts with tourist electronic commerce and put forward some ideas on Mountain Tai tourist information construction, hoping to make efforts to the construction of Mount Tai tourist informationization.

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Szymańska, Elżbieta, and Joanna Kalejta. "Wellness Tourism and Non-Productive Function of Forests." Economic and Regional Studies / Studia Ekonomiczne i Regionalne 11, no. 2 (2018): 96–105. http://dx.doi.org/10.2478/ers-2018-0019.

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AbstractSubject and purpose of work: The research problem is wellness tourism and its connections with forest economy. The main goal is to determine the mutual connections occurring between wellness tourism and forest economy. Materials and methods: The research was carried out in three stages using various methods: a comparative analysis of 39 spas, standardised inspections of facilities offering health tourism services and the selection of a facility being a model of good practice (case study). Results: The most important forms of the small tourist infrastructure offered to patients in fores

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Baimbetova, A., A. Beisenbayev, and K. Abdykulova. "Promotion of tourist services in the Republic of Kazakhstan based on the marketing research." ECONOMIC SERIES OF THE BULLETIN OF THE L.N. GUMILYOV ENU, no. 3 (2022): 239–48. http://dx.doi.org/10.32523/2789-4320-2022-3-239-248.

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The article considers the main factors influencing the promotion of tourist services. The authors analyzed the current methodology of tourism marketing. The authors determined the relevance of studying issues that hinder the development of tourism in Kazakhstan. In this regard, there are often analyzed infrastructure barriers. However, the article focuses on consumer preferences and values in the field of tourism, which have become the subject of research. Its scientific basis is the study and implementation of marketing tools. In this regard, there are five types of generations that have diff

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Tkach, Victoria, Dmytro Kharenko, and Oleksandr Kamushkov. "MARKETING STRATEGY FOR PROMOTION OF A GASTRONOMY BRAND OF A TOURIST DESTINATION." Ukrainian Journal of Applied Economics 6, no. 1 (2021): 169–76. http://dx.doi.org/10.36887/2415-8453-2021-1-20.

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Introduction. Today, tourism is increasingly reproduced not as a sphere of services, but as an industry of the impressions, and impressions become “a user’s purpose”. Tourism is one of the main services for the “production” of impressions, so the destination is aimed at the creation of tourists’ impressions as a system. With the growing competition in the international tourism market, the destination is in everlasting search for innovative promotion technologies. The formation of tourism brands has become an effective tool used by competitors. Destination brand development is considered as one

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Sushchenko, Olena, and Matthnai Ekouaghe. "Trends in the development of marketing technologies in the tourism market." Economics of Development 18, no. 1 (2019): 9–22. http://dx.doi.org/10.21511/ed.18(1).2019.02.

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This article deals with trends in the development of marketing activities in the tourism market. In the field of tourist marketing should be considered in two aspects: the first aspect is a system focused on the strategy and tactics of active adaptation to the changing requirements of the tourist market; and the second aspect is the interaction of the main market elements: consumer, product, price, advertising, sales, etc. One of the types of services in tourism, which is expanding is marketing. In facts it affects the interests of every person and every organization in any given market. Marke

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Liudmila, V. STAKHOVA. "Mobile tourist guide as a current tool for promotion in tourism." Services in Russia and Abroad 16, no. 2 (2022): 160–69. https://doi.org/10.24412/1995-042X-2022-2-160-169.

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Changes in the global tourism market affect the creation of new ways of communication with consumers in this industry. Considering that ten years ago the main innovation in the industry was the transition from offline to online sales, today the trend in the sphere to attract new customers has become the use of mobile devices. This round of business development gives organizations new ways to achieve increased appreciation from their audiences. There are now many different solutions that support travelers before, during and after their trip. The leading role in these solutions is occupied by mo

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Boximer, Olga A., and Vyacheslav M. Kitsis. "Use of marketing technologies to promote the site of a tour organization (Based on the example of "Non-standard travel studio Wind of Wandering" LLC, Saransk)." Services in Russia and Abroad 18, no. 1 (2024): 212–22. https://doi.org/10.5281/zenodo.11216170.

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<em>Promoting a travel company’s website on the Internet is currently one of the most popular methods, as it provides it with several advantages and helps increase its competitiveness in the tourism market. However, the presence of different information and communication technologies that promote the promotion of a company’s website makes it necessary to select those that will be most effective at a particular time and for a particular company. The article attempts to classify the marketing technologies used and highlights the advantages and disadvantages of individual technologies

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KOSTROMINA, Elena A. "Technologies for the promotion of spa services on the internet." Service plus 19, no. 1 (2025): 170–80. https://doi.org/10.5281/zenodo.15180443.

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The article is devoted to the use of modern promotion technologies by sanatoriums. The growing interest in domestic, medical and wellness tourism allows organizations of the sanatorium industry to reach a higher level of both service provision and promotion. The development of digital marketing technologies, changing the portrait of the target audience, increasing requirements for the quality of services provided – these and other factors have an impact on the promotion system of sanatorium organizations. Currently, in promotion, preference is given to such tools as contextual and target

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Attahiru, Gana Matthew, and Catheryn Khoo-Lattimore. "Location-based Services: Tool for Tourism Service Promotion." Journal of Business and Economics 6, no. 12 (2015): 2089–96. http://dx.doi.org/10.15341/jbe(2155-7950)/12.06.2015/010.

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Obolenska, Tetiana, Olha Yatsenko, Lesia Lyskova, and Ostian Zdenek. "Features of the Development of International Trade in Tourist Services." Economics Ecology Socium 8, no. 3 (2024): 104–16. http://dx.doi.org/10.61954/2616-7107/2024.8.3-9.

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Introduction. The relevance of studying the peculiarities of the development of international trade in tourist services is determined by the significant role of world tourism in the structure of the global economy. In the conditions of a complex international political situation, which is dynamically changing, it is crucial to identify the vectors of the development of the tourism industry to determine the future structure of the macro-regional distribution of tourist flows. Aim and tasks. The purpose of this study is to identify the dominant factors and prospects for the development of intern

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Lidiya, A. SIZENEVA, V. TOKAREVA Elena, and N. BALASHOVA Natalia. "Ways of rural tourism development at the regional level (the case of the Sredneakhtubinsky District of Volgograd Region)." Services in Russia and Abroad 16, no. 1 (2022): 152–67. https://doi.org/10.24412/1995-042X-2022-1-152-167.

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The purpose of the study is to promote the tourism development in the Sredneakhtuba municipal district of Volgograd region as the most promising area by improving the activities of enterprises providing various tourist services and involving enterprises in tourist flows whose activities are currently not related to tourism. The authors interviewed seven existing and potential objects of tourist interest located in the Sredneakhtuba district, of which four are engaged in some kind of tourist reception activity, and three are agricultural enterprises whose activities are not related to tourism.

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Wang, Ning. "Research on Construction of Smart Tourism Perception System and Management Platform." Applied Mechanics and Materials 687-691 (November 2014): 1745–48. http://dx.doi.org/10.4028/www.scientific.net/amm.687-691.1745.

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Smart tourism is a new concept focus on the tourism experience promotion. It is necessary to improve tourist experience using smart technologies, so that more efficient and appropriate measures can be taken and make a contribution to tourism experience promotion. In this paper, smarter tourism comes to be known with the deepening of the influence of information technology. In order to realize the intensification,intellectualization and unionization of tourism management, a smarter tourism perception system must be constructed on the base of cloud computing and the Internet of things so that st

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Brych, Vasyl, and Uliana Tkach. "MAIN AREAS OF IMPROVING THE QUALITY MANAGEMENT IN TOURIST SERVICES." Economic discourse, no. 4 (December 2019): 7–19. http://dx.doi.org/10.36742/2410-0919-2019-4-1.

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Introduction. The quality of tourist services has attracted increasing attention in the context of the European integration vector of the economy of our country. Therefore, the formation of general principles and areas of quality management for the competitiveness of the hospitality industry. Tourism companies are faced with the need to increase competitiveness in the domestic and international markets, the effectiveness of management decisions and business performance, the problems of adaptation to the characteristics of emerging markets and the need to realize market opportunities, all of wh

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TEREKHINA, Yulia V., and Guzel N. NURULLINA. "Innovative streaming technology as a factor of destination promotion: analysis, world experience, perspectives." Service plus 18, no. 4 (2024): 183–93. https://doi.org/10.5281/zenodo.14913077.

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The tourism industry was one of the first to feel the impact of the Covid-19 pandemic, which led to the search for new technologies to promote services. Many travel agencies and influencers started to conduct live tourism broadcasts to give audiences the opportunity to virtually visit and learn about new interesting tourist destinations abroad. The study focuses on the possibility of destination development using streaming. World experience and recommendations for the use of this innovative technology in the Russian Federation are presented, as tourists are looking for an unforgettable experie

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Belomestnova, Margarita Evgen’evna, and Valentin Ivanovich Sharikov. "Innovative approaches to the promotion of hotel services." Gostinichnoe delo (Hotel Business), no. 2 (February 14, 2022): 90–104. http://dx.doi.org/10.33920/igt-2-2202-01.

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Modern approaches to the promotion of hotel services are considered. The article describes the complex of marketing communications using digital technologies and digital tools for promoting hotel services. The features of the use of digital marketing tools for hotel enterprises are analyzed. A number of trends in the development of the tourism and hospitality market in the post-pandemic period are investigated and their influence on the choice of channels for promoting hotel services, on the formation of new methods and means of promotion in the hotel business is shown.

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Zubekhina, Tetiana, Nataliia Olhova-Marchuk, and Volodymyr Kushnir. "Current Trends in the Application of Innovative Technologies in the Tourist Field." Bulletin of Kyiv National University of Culture and Arts. Series in Tourism 4, no. 2 (2021): 181–88. http://dx.doi.org/10.31866/2616-7603.4.2.2021.249696.

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The article analyzes the current trends in the use of innovative technologies in the field of tourism. The essence of innovative technologies in tourism and their role in the development of tourism is determined. It has been found that innovations in tourism are the creation of a new or improvement of an existing product using the latest techniques, technologies and resources. It was found that in the field of tourism the use of modern information technologies is relevant, in particular: mobile Internet; electronic catalogues with leisure offers; electronic booking systems; social information

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Zubekhina, Tetiana, Nataliia Olhova-Marchuk, and Volodymyr Kushnir. "Current Trends in the Application of Innovative Technologies in the Tourist Field." Bulletin of Kyiv National University of Culture and Arts. Series in Tourism 4, no. 2 (2021): 181–88. https://doi.org/10.31866/2616-7603.4.2.2021.249696.

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The article analyzes the current trends in the use of innovative technologies in the field of tourism. The essence of innovative technologies in tourism and their role in the development of tourism is determined. It has been found that innovations in tourism are the creation of a new or improvement of an existing product using the latest techniques, technologies and resources. It was found that in the field of tourism the use of modern information technologies is relevant, in particular: mobile Internet; electronic catalogues with leisure offers; electronic booking systems; social information

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