Books on the topic 'Promotional advertising'

Marshall, P. David, and Joanne Morreale. Advertising and Promotional Culture. London: Macmillan Education UK, 2018. http://dx.doi.org/10.1057/978-1-137-02625-5.

Translating promotional and advertising texts. Manchester, UK: St. Jerome Pub., 2010.

Torresi, Ira. Translating Promotional and Advertising Texts. Second edition. | Abingdon, Oxon; New York, NY : Routledge, 2021. | Series: Translation practices explained: Routledge, 2020. http://dx.doi.org/10.4324/9781003131595.

Torresi, Ira. Translating promotional and advertising material. Manchester, UK: St. Jerome Pub., 2010.

Shelley, Robert. The promotional sourcebook. Westbury, N.Y: Asher-Gallant Press, 1988.

Promotional design that works: Secrets for successful promotion design. Gloucester, Mass: Rockport, 2001.

Promotional culture: Advertising, ideology, and symbolic expression. London: Sage Publications, 1991.

Collector's guide to cartoon & promotional drinking glasses. Gas City, IN: L-W Book Sales, 1990.

Creative card design: Promotional greetings. Tokyo, Japan: PIE Books, 2008.

R, Warshaw Martin, and Kinnear Thomas C. 1943-, eds. Promotional strategy: Managing the marketing communications process. 7th ed. Homewood, IL: Irwin, 1991.

R, Warshaw Martin, and Kinnear Thomas C. 1943-, eds. Promotional strategy: Managing the marketing communications process. 6th ed. Homewood, Ill: Irwin, 1987.

Engel, James F. Promotional strategy: Managing the marketing communications process. Boston: Irwin, 1994.

Engel, James F. Promotional strategy: Managing the marketing communications process. 8th ed. Burr Ridge, Ill: Irwin, 1994.

Rinehart, Joyce Gerardi. Bears with an attitude: Promotional advocate toys. Atglen, PA: Schiffer Pub. Ltd., 2000.

Torre, Roberto Della. Un mondo perfetto: Le pubblicità cinematografiche dei fratelli Pagot. Milano: Fondazione cineteca italiana, 2005.

Zenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Cambridge, Mass: Marketing Science Institute, 1998.

Balasubramanian, Siva K. Analyzing variations in advertising and promotional expenditures: Key correlates in consumer, industrial andservice markets. Cambridge, Mass: Marketing Science Institute, 1990.

A, Woods John, ed. Do-it-yourself advertising, direct mail, and publicity: Ready-to-use templates, worksheets, and samples for creating ads, direct mail pieces, press releases, and other promotional items. Holbrook, Mass: Adams Pub., 1996.

Taylor, Christopher. Can advertising be of practical and beneficial use to SME's?: An investigation into the role of advertising as a promotional tool in small firms. [s.l: The Author], 1998.

Gene, Markowski, Tumbusch Tom, and Tomart Publications (Firm), eds. Tomart's price guide to character & promotional glasses: Including Pepsi, Coke, fast-food, peanut butter, and jelly glasses, plus dairy glasses & milk bottles. Dayton, Ohio: Tomart Publications, 1990.

Rueby, Ray. The magic of your name: Tales & tips: our 65 years in the world of promotional products. Pittsford, NY: Tobey Arts, 2003.

Feltner, Don. All together n-o-w, let's GOal for it!: A 22 year history and blueprint for successful M.A.P. (mailing, advertising, promotion) : promotional techniques for wedding & portrait studios. [Wheal Ridge, Colo.]: D. Feltner Photography, 1992.

United States. Congress. Senate. Committee on Labor and Human Resources. Advertising, marketing, and promotional practices of the pharmaceutical industry: Hearing before the Committee on Labor and Human Resources, United States Senate, One Hundred First Congress, second session ... December 11 and 12, 1990. Washington: U.S. G.P.O., 1991.

United States. Congress. Senate. Committee on Labor and Human Resources. Advertising, marketing, and promotional practices of the pharmaceutical industry: Hearing before the Committee on Labor and Human Resources, United States Senate, One Hundred First Congress, second session ... December 11 and 12, 1990. Washington: U.S. G.P.O., 1991.

Office, General Accounting. Government contracting: Contractor promotional advertising costs are unallowable : report to the Chairman, Legislation and National Security Subcommittee, Committee on Government Operations, House of Representatives. Washington, D.C: The Office, 1990.

Moropulou, Niki. Bravo: A review of the impact of cultural factors on promotional methologies in the context of the advertising for Fiat Bravo-Brava in Greece and the UK. London: LCPDT, 1998.

Ellen, Diamond, ed. Fashion advertising and promotion. New York: Fairchild, 1999.

Larry, Percy, ed. Advertising and promotion management. New York: McGraw-Hill, 1987.

Retail advertising and promotion. New York: Fairchild Books, 2011.

Ellen, Diamond, ed. Fashion advertising and promotion. Albany, N.Y: Delmar, 1996.

Rossiter, John R. Advertising and promotion management. New York: McGraw-Hill, 1987.

Rossiter, John R. Advertising communications & promotion management. 2nd ed. New York: McGraw-Hill Companies, 1997.

Instant promotions. New York: McGraw-Hill, 2006.

Great Britain. Parliament. House of Lords. Liquor advertising and promotion[H.L.]. London: Stationery Office, 2001.

O'Guinn, Thomas C. Advertising and integrated brand promotion. 3rd ed. Mason, Ohio: Thomson/South-Western, 2003.

Torresi, Ira. Translating Promotional and Advertising Texts. Taylor & Francis Group, 2015.

Translating Promotional and Advertising Texts. Taylor & Francis Group, 2020.

Torresi, Ira. Translating Promotional and Advertising Texts. Taylor & Francis Group, 2020.

Torresi, Ira. Translating Promotional and Advertising Texts. Taylor & Francis Group, 2020.

Torresi, Ira. Translating Promotional and Advertising Texts. Taylor & Francis Group, 2020.

Torresi, Ira. Translating Promotional and Advertising Texts. Routledge, 2014. http://dx.doi.org/10.4324/9781315759753.

Advertising and Promotional Culture: Case Histories. Red Globe Press, 2017.

Marshall, P. David, and Joanne Morreale. Advertising and Promotional Culture: Case Histories. Red Globe Press, 2017.

Westhuizzen, B. van der, C. Skinner, and L. Koekemoer. Promotional Strategy. Juta Academic, 1999.

Promotional Culture and Convergence. Routledge, 2013.

West, Emily, and Matthew P. McAllister. Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group, 2013.

West, Emily, and Matthew P. McAllister. Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group, 2013.

West, Emily, and Matthew P. McAllister. Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group, 2013.

West, Emily, and Matthew P. McAllister. Routledge Companion to Advertising and Promotional Culture. Taylor & Francis Group, 2013.

West, Emily, and Matthew P. McAllister. Routledge Companion to Advertising and Promotional Culture. Routledge, 2015.