Relevant bibliographies by topics / Promotional Brochure

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Promotional Brochure'

Author: Grafiati
Published: 4 June 2021
Last updated: 29 July 2025

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Journal articles on the topic "Promotional Brochure"

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Wijanto, Sky Nicholas, and Ivonne Muliawati Harsono. "Creating Brochures as a Promotional Tool for Swiss-Belhotel Cendrawasih Biak." k@ta kita 12, no. 3 (2024): 409–21. https://doi.org/10.9744/katakita.12.3.409-421.

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The problem that Swiss-Belhotel Cendrawasih Biak has is the hotel brochure. The hotel brochure is unhighlighted in its USP, inconsistent in font, varied in colors, and poorly designed. This problem was caused by the hotel not prioritizing a well-designed and informative brochure. The solution was to create a brochure and improve the content of the brochure. The data collection method used was a questionnaire. The questionnaire involved 18 guests of Swiss-Belhotel Cendrawasih Biak. The main changes the writer made in the brochure are highlighting the USP, changing the font Sanz to Cinzel, makin
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Ayyub Hamdanu Budi Nurmana MS and Rozalia Stevany. "PERANCANGAN MEDIA IKLAN PROMOSI UMKM PESONA CEMILAN RINGAN." Informatika: Jurnal Teknik Informatika dan Multimedia 5, no. 1 (2025): 01–16. https://doi.org/10.51903/informatika.v5i1.896.

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Promotional activities are carried out by companies to inform and give consumers confidence about the product. Promotional media, such as brochures, are used to introduce products or services to the public. An attractive brochure design will make it easier for the product to be known and reach various groups. Brochures contain information about the company, products, services, or recent changes. A clear and attractive brochure design is expected to attract the attention of new customers and increase public interest in buying. Therefore, designing advertising media for UMKM Pesona Semilan Ringa
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Adji Syahputra. "Pelatihan Pembuatan Brosur Promosi Melalui Aplikasi Canva pada Produk Jamu Sedayu Argomulyo." Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 1, no. 4 (2024): 146–51. https://doi.org/10.62951/dinsos.v1i4.886.

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Business development in the current era is becoming more intense, with many opportunities to start a business, many other businesses are experiencing a decline in turnover because they are unable to compete with competitors who have similar products. The solution to this problem can be overcome by creating promotions. The most affordable and long-lasting promotional media is brochures. Omah Jamu is a business in the field of herbal drinks, with good promotion, this business can gain more reputation which is useful for inviting other potential consumers. This service involves creating a brochur
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Adji Syahputra. "Pelatihan Pembuatan Brosur Promosi Melalui Aplikasi Canva pada Produk Jamu Sedayu Argomulyo." MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat 2, no. 6 (2024): 89–94. https://doi.org/10.61132/mengabdi.v2i6.1062.

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Business development in the current era is becoming more intense, with many opportunities to start a business, many other businesses are experiencing a decline in turnover because they are unable to compete with competitors who have similar products. The solution to this problem can be overcome by creating promotions. The most affordable and long-lasting promotional media is brochures. Omah Jamu is a business in the field of herbal drinks, with good promotion, this business can gain more reputation which is useful for inviting other potential consumers. This service involves creating a brochur
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Cahyadi, Dede, Aris Aris, and Dennis Laloan. "Desain Majalah Guna Menunjang Media Informasi Pada SMK Al-Ijtihad Tangerang." CICES 6, no. 2 (2020): 214–26. http://dx.doi.org/10.33050/cices.v6i2.1159.

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Basically, the development and progress of information technology is increasingly rapid. At present information can be obtained from anywhere, and one of them through print media such as magazines and brochures. Information plays a very important role in people's lives today, with information making it easier for people to find the information they want to find. Especially print media in the form of design, and one of the design media that can later be used as information and promotional media is magazines and brochures. Therefore, the authors make the media design of magazines and brochures a
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Hadiono, Abdi Fauji, and Islamiatul Khasanah. "ANALISIS BROSUR PONDOK PESANTREN DARUSSALAM BLOKAGUNG DITINJAU DARI ASPEK DESAIN GRAFIS." Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam 15, no. 1 (2023): 126–45. http://dx.doi.org/10.30739/darussalam.v15i1.2539.

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Promotion is something that must be done by an institution, promotional activities are usually carried out to introduce and inform the advantages of the institution so as to form a good image to the public, one of the promotions that is relatively used is print media in the form of brochures. Brochures contain quite a lot of messages so that readers can understand the intent to be conveyed by the promoter. Darussalam Blokagung Islamic Boarding School is one of the institutions that annually publishes brochures in the form of books and are published with different designs. Brochures play a majo
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Fitriyanti, Amalia Ilmi. "The adjective concordances on the tourism brochure “wildiaries Indonesia”: Corpus linguistics-based analysis." Journal of Education, Social & Communication Studies 2, no. 1 (2024): 30–38. https://doi.org/10.71028/jescs.v2i1.25.

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The many benefits that can be obtained from the tourism industry have become a challenge for tourism actors to create tourist attractions. By using brochures as promotional media, it is possible that tourists, especially foreign tourists, will be interested in visiting these tourist attractions. To find out the linguistic form of a tourism brochure, linguistic research was carried out on one of the tourism brochures in Indonesia. By using corpus linguistics as a tool to obtain vocabulary and terminology in the tourism sector as well as the grammar and features of the words used in the brochure
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Aminah, Siti, and Muhammad Muthahhari Ramadhani. "PENGARUH KONTEN MEDIA BROSUR TERHADAP PENGAMBILAN KEPUTUSAN KONSUMEN DI KREDITPLUS CABANG BANJARMASIN." Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside 1, no. 3 (2021): 191–210. http://dx.doi.org/10.53363/yud.v1i3.14.

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Brochure is a tool for the promotion of goods, services, etc., which is also interpreted by official publication tools to companies in the form of prints, which contain various information about a product, service, program, and so on that is addressed to a specific target market or target. The purpose of this study is to examine the effect of the use of printed or online brochures on consumer purchasing decisions. The research approach conducted with Quantitative explorative with research location in Banjarmasin City and research sample is 348 CreditPlus customers covering 5 sub-districts in B
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SURYA, I. KADEK ADI. "PERLINDUNGAN KONSUMEN AKIBAT KERUGIAN YANG DITIMBULKAN PENERBITAN BROSUR PERUMAHAN YANG DILAKUKAN PENGEMBANG." GANEC SWARA 17, no. 1 (2023): 253. http://dx.doi.org/10.35327/gara.v17i1.394.

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The definition of promotion according to Article 1 number 6 of Law Number 8 of 1999 concerning Consumer Protection is the activity of introducing or disseminating information on goods and/or services to attract consumers' buying interest in goods and/or services that will be and are being traded. As we all know, brochures are one of the promotional media that are often used by businesses as a means to market a product or service. Usually brochures contain pictures and product descriptions that businesses want to market and usually product marketing through brochures is carried out in crowded p
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Arina Putri, Aisya Naifa Naila, Amanda Fransisca, Maryam Ulfa, Carissa Margaret, and Thyrhaya Zein. "Genre Analysis of University Brochures: A Comparison Between UISU and UMSU Using the MOVE and STEP Model." IJLHE: International Journal of Language, Humanities, and Education 7, no. 2 (2024): 269–82. https://doi.org/10.52217/ijlhe.v7i2.1627.

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This study analyzes the promotional brochures of two universities, Universitas Islam Sumatera Utara (UISU) and Universitas Muhammadiyah Sumatera Utara (UMSU), using Askehave and Nielson's (2005) framework for move analysis. The framework identifies nine moves, including attracting attention, greeting, identifying the sender, detailing content, and establishing contact, among others. The analysis reveals both similarities and differences in how these institutions present themselves to prospective students. Both brochures use visually appealing designs, structured layouts, and detailed content t
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Dissertations / Theses on the topic "Promotional Brochure"

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Elliott, Lewis Roland. "Physical activity in natural environments : importance of environmental quality, landscape type and promotional materials." Thesis, University of Exeter, 2016. http://hdl.handle.net/10871/22411.

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Physical inactivity and disconnection from natural environments threatens human health. However, research has demonstrated that natural environments potentially support health-enhancing physical activity which could confer greater physical and mental health benefits than physical activity in other types of environment. This thesis approached the study of physical activity in natural environments through three related pieces of research. Firstly, an experimental study was carried out to explore how the presence of litter in beach environments affected psychophysiological responses to exercise.
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Favella, Luigi. "GENRE ANALYSIS AND MACHINE TRANSLATION: A COMPARISON BETWEEN ITALIAN AND CHINESE TRADE FAIR PROMOTIONAL BROCHURES." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2020. http://amslaurea.unibo.it/20737/.

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Abstract Il presente elaborato offre una panoramica sull'uso della traduzione automatica e del concetto di genere testuale nel quadro più generico della comunicazione interculturale d'impresa. Negli ultimi decenni, il campo della comunicazione interculturale d’impresa ha ricevuto una crescente attenzione dal momento che sempre più aziende interagiscono a livello globale, e in questo contesto la traduzione automatica si è posta come un’interessante soluzione per abbattere le barriere linguistiche e ridurre i tempi e i costi di traduzione. Allo stesso tempo, in ambito accademico, la ricerca si è
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Gomon, Stephanie J. "The Influence of Promotional Brochures and Pricing Strategies on Consumer Purchase Decisions for Forest Stewardship Council Certified Hardwood Boards in Home Centers." Thesis, Virginia Tech, 2004. http://hdl.handle.net/10919/10025.

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This study is one of the first of its kind to examine actual consumer purchasing decisions for forest products certified by the Forest Stewardship Council (FSC). Consumer purchasing was examined based on the presence or absence of a promotional brochure and a price premium for red oak and yellow poplar surfaced-four-sides (S4S) boards. This research also compared typical demographic factors for purchasers and non-purchasers of FSC certified S4S boards. Finally, the study examined subscales from a previously designed ecoscale to determine whether two of the subscales were effective predictors o
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CHARVÁTOVÁ, Jana. "Využití propagační grafiky v praxi." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-47692.

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The master thesis consists of two parts. In the theoretical part, applied and computer graphics, fonts, and promotion are discussed. The practical part is aimed at applied graphics based on the graphic art extended by mixed media. Matrices made of zinc-galvanized sheets were etched in nitric acid. A set of graphic works was printed on watercolour papers. Individual graphics were placed at a promotional brochure of the company Printing House David. The brochure promotes the printing house equipment. When prepared the brochure, the software CorelDraw was used. Photos taken on the Printing House
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Azevedo, João Alexandre da Silva Neto. "A promoção turística de Portugal nas brochuras dos operadores turísticos – O caso do Reino Unido." Master's thesis, 2015. http://hdl.handle.net/10437/6817.

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Orientação: Joana Maria de Oliveira Neves<br>O sucesso de um destino depende, entre outros fatores, da criação de imagem e da promoção, com base, por exemplo, nos materiais promocionais disponíveis. Este estudo propõe uma análise de brochuras turísticas referentes aos principais operadores a atuar no mercado do Reino Unido, no período 2014-2015. Procurou-se, concretamente, identificar eventuais correspondências entre o perfil do mercado-alvo e as mensagens veiculadas nas brochuras, assim como compreender a sua relação com os produtos turísticos inscritos no Plano Estratégico Nacional do Turis
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Books on the topic "Promotional Brochure"

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(Firm), Tatham Pearce. Tatham Pearce: [promotional brochure]. Tatham Pearce, 1989.

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University of Sheffield. Alumni Office., ed. A legacy to Sheffield [promotional brochure]. University of Sheffield, Development and Alumni Relations Office, 2002.

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Holtz, Herman. The Independent consultant's brochure and letter handbook. Wiley, 1995.

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Centre for Good Governance (Andhra Pradesh, India), ed. Outreach brochure, a user friendly guide for existing and prospective investors of Andhra Pradesh. Centre for Good Governance, 2005.

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Bly, Robert W. Createthe perfect sales piece: How to produce brochures, catalogs, fliers and pamphlets. Wiley, 1985.

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Bly, Robert W. Create the perfect sales piece: How to produce brochures, catalogs, fliers, and pamphlets. Wiley, 1985.

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Peters, Paula. The ultimate marketing toolkit: Ads that attract customers, brochures that create buzz, web sites that wow. Adams Media, 2006.

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Holtz, Herman. Great promo pieces: Create your own brochures, broadsides, ads, flyers, and newsletters that get results. Wiley, 1988.

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G, Mangun Kenneth, ed. Do-it-yourself advertising and promotion: How to produce great ads, brochures, catalogs, direct mail, Web sites and more! 2nd ed. Wiley, 1997.

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(Firm), Atomic Type, and Type Marketing Company, eds. [Two promotional brochures for fonts on CD-ROM for Macintosh and Windows: one from Atomic Type and one from the Type Marketing Company]. [Magnum Type], 1998.

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Book chapters on the topic "Promotional Brochure"

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Castellano Martínez, José María. "Wine, Tourism and Translation." In Text and Wine. John Benjamins Publishing Company, 2023. http://dx.doi.org/10.1075/ivitra.38.03cas.

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This chapter aims to analyse the promotional tourist texts motivated by wine consumption focused on tourists. These texts, considered as communicating units in translation, acquire a special value when the framework of meanings and images are developed in tourist contexts such as the enotourism –a context in another context–. According to this, we study the Turespaña brochure “Wine routes around Spain” (Rutas del vino por España) and its linguistics versions in four different languages (French, English, German and Spanish). Once the peripherical and the core texts of the document have been ana
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Andersson, Helen, and David Machin. "Images of Research and Scholarship in a University Promotional Brochure in the Era of Marketization and Audit Culture." In Pedagogy and Edusemiotics. SensePublishers, 2014. http://dx.doi.org/10.1007/978-94-6209-857-2_15.

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Scholl, Sarah. "La promotion de substitut. Les premières brochures Nestlé." In Allaiter de l’Antiquité à nos jours. Brepols Publishers, 2023. http://dx.doi.org/10.1484/m.gen-eb.5.127483.

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Canonne E., Bonneterre J., Wieczorek V., and Thevenon A. "Implementation of a physical activity programme for cancer patients." In Assistive Technology Research Series. IOS Press, 2010. https://doi.org/10.3233/978-1-60750-080-3-248.

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We present a collaboration between the Regional Cancer Centre and a sports club for providing a specific physical activity programme for cancer patients during and after therapy. A promotional brochure was created in order to advertise the programme and inform patients of the value of physical activity, which reduces the side effects of cancer therapies, improves the quality of vie and may prolong life expectancy. To date, the programme has attracted 15 participants.
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"Signposts, flyers and brochures: Promotional literacy practices." In Literacy and Globalization. Routledge, 2006. http://dx.doi.org/10.4324/9780203016084-16.

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Dinis, Gorete, and Zélia Breda. "Assessing the Accessibility of Tourist Destination Promotional Information." In Handbook of Research on Innovation, Differentiation, and New Technologies in Tourism, Hotels, and Food Service. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-6985-9.ch012.

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Few studies have analysed the accessibility level of information sources used by persons with disabilities when making tourism-related purchases. Consequently, the main objective of this chapter is to gain insights into whether Destination Management Organisations are actively developing inclusive destination promotion and advertising materials. To accomplish this, an exploratory study was conducted, with a specific focus on the tourism of Portugal. Portugal was chosen as the subject of the study due to its recognition by the World Tourism Organisation as the world's first accessible tourism d
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Maher, Kristen Hill, and David Carruthers. "Images of Place and Race in Historic Tourism Promotion." In Unequal Neighbors. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197557198.003.0004.

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Tourism has played an important role in shaping the economies and reputations of San Diego and Tijuana. This chapter draws on archival research—including materials such as tourism brochures, maps, guidebooks, and postcards—to examine how tourism boosters have represented Tijuana, especially in relation to neighboring San Diego. This analysis identifies five thematic narratives that emerge, disappear, and reappear over the course of more than a century, as different actors draw upon different meanings of place and race to suit their current needs or agendas. Once created, these narratives live
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Prakash, Jyoti, Vipin Singh, Amrik Singh, and Urvashi Kumari. "Investigating the Synergistic Impact of AI and Marketing Within Virtual Tourism Platforms for Millennials." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-7122-0.ch020.

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This chapter aims to craft and evaluate personalized, immersive travel experiences tailored specifically for millennial adventurers. Utilizing VR, this exploration transcends traditional boundaries of travel brochures and websites, offering a vibrant leap into captivating, customized virtual destinations. Through the lens of targeted marketing strategies scrutinize how AI's capabilities in content customization and destination recommendation enhance user engagement, influence decision-making, and stimulate travel booking intentions among millennials. This synergistic approach not only redefine
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Çeltek, Evrim. "Mobile Advertising." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2373-4.ch004.

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Information sources for business activities have changed greatly over the last decade principally as a result of the impact of latest media and technologies. The utility of written media, like guides and brochures has been questioned. Traditional communication techniques are decreasing effectiveness and marketers are seeking inventive application to draw in customer. Advergames are a kind of branded entertainment that features advertising messages, logos and trade character in a game format and mobile advergames use interactive mobile multimedia system to make interactive entertainment that ad
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Galvin, Shaila Seshia. "Exhibiting Organic Uttarakhand." In Becoming Organic. Yale University Press, 2021. http://dx.doi.org/10.12987/yale/9780300215014.003.0006.

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This chapter explores how brand-building and state-making intertwine in neoliberal development practice. It examines how the brand “Organic Uttarakhand” established by the Uttarakhand Organic Commodity Board attached itself not just to pulses, grains, and spices produced by organic farmers, but how it became a signifier for the region itself. To make this argument, the chapter considers three distinct trade fairs and exhibition spaces in which the Board participated in 2007 and 2008. These exhibitions proved to be crucial sites in which the promotion of organic agriculture was linked with effo
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Conference papers on the topic "Promotional Brochure"

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Leskovar, Zalka, and Nace Pušnik. "Design of typeface with constructivistic properties and renovation of promotional material for memorial room." In 11th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design, 2022. http://dx.doi.org/10.24867/grid-2022-p91.

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The diversity that occurs in the field of typography, more specifically in the planning and design of typefaces, plays an important role in our lives and in society more broadly. Therefore, purposeful product planning is important because it can facilitate our everyday communication and understanding of the environment. The goal of the collaborative project was to design a display typeface and use it in revised graphic products that, along with the typeface, fit the client, the Kosovel Memorial Room in Sežana, Slovenia. Srečko Kosovel is a well-known Slovenian poet whose work is representative
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Neagu, Anamaria, Bujor ionel Pavaloiu, Ioana raluca Guica, Liviu mihail Mateescu, and George Dragoi. "THE USE OF SOCIAL MEDIA MARKETING IN HIGHER EDUCATION ENROLLMENT, A ROMANIAN PERSPECTIVE." In eLSE 2020. University Publishing House, 2020. http://dx.doi.org/10.12753/2066-026x-20-073.

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The present paper represents an introspection into the world of social media marketing (SMM) with focus on higher education institutions (HEI). The continuous expansion of social media allows universities to move closer to the millennial generation. Since education is about acquiring knowledge, transferring information, and professional development all of them being subject of the individual evaluation of the student, traditional marketing channels are not enough. Spreading flyers, printing brochures, web-sites, or word of mouth (WOM) are examples of promotional instruments that have been used
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