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Relevant bibliographies by topics / Promotional campaign

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Academic literature on the topic 'Promotional campaign'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 April 2022

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Journal articles on the topic "Promotional campaign"

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Uldemolins, Pilar, María T. Maza, and Sara Aldama. "The role of promotion tools used in the Spanish campaign to promote new lamb meat cuts." Spanish Journal of Agricultural Research 19, no. 1 (March 23, 2021): e0103. http://dx.doi.org/10.5424/sjar/2021191-15854.

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Aim of study: The first purpose of the present study was to investigate the level of recall of the adverting campaign promoting the new lamb meat cuts. The second objective was to investigate which promotion tools are more important to consumers and retailers.Area of study: This study took place in the city of Zaragoza, where lamb meat promotional activities have been conducted at three different levels: generic promotion of the sector, Regulatory Council of Ternasco de Aragón promotion campaign and producer brand promotion.Material and methods: Data was collected through personal questionnaires (401 consumers and 55 retailers).Main results: Results suggest that the promotion campaign has not contributed as much as expected to spread the knowledge of the new lamb cuts among consumers. Both consumers and retailers attached more importance to in-store marketing promotional tools. Three consumers segments were identified based on promotion tools preferences. Comparing between consumers and butchers’ opinion the only significant difference was found in using internet and social network as a promotional tool.Research highlights: A general trend has been observed since the majority of consumers and retailers consider that the most important promotions tools are those conducted inside the point of sale. On the view of these results, it could be better for future campaigns to increase promotional effort inside the point of sale, where consumers make their final purchase choice.

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Becker, Keith, Jim Sprigg, and Alex Cosmas. "Estimating individual promotional campaign impacts through Bayesian inference." Journal of Consumer Marketing 31, no. 6/7 (November 4, 2014): 541–52. http://dx.doi.org/10.1108/jcm-06-2014-1006.

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Purpose – The purpose of this paper is to estimate individual promotional campaign impacts through Bayesian inference. Conventional statistics have worked well for analyzing the impact of direct marketing promotions on purchase behavior. However, many modern marketing programs must drive multiple purchase objectives, requiring more precise arbitration between multiple offers and collection of more data with which to differentiate individuals. This often results in datasets that are highly dimensional, yet also sparse, straining the power of statistical methods to properly estimate the effect of promotional treatments. Design/methodology/approach – Improvements in computing power have enabled new techniques for predicting individual behavior. This work investigates a probabilistic machine-learned Bayesian approach to predict individual impacts driven by promotional campaign offers for a leading global travel and hospitality chain. Comparisons were made to a linear regression, representative of the current state of practice. Findings – The findings of this work focus on comparing a machine-learned Bayesian approach with linear regression (which is representative of the current state of practice among industry practitioners) in the analysis of a promotional campaign across three key areas: highly dimensional data, sparse data and likelihood matching. Research limitations/implications – Because the findings are based on a single campaign, future work includes generalizing results across multiple promotional campaigns. Also of interest for future work are comparisons of the technique developed here with other techniques from academia. Practical implications – Because the Bayesian approach allows estimation of the influence of the promotion for each hypothetical customer’s set of promotional attributes, even when no exact look-alikes exist in the control group, a number of possible applications exist. These include optimal campaign design (given the ability to estimate the promotional attributes that are likely to drive the greatest incremental spend in a hypothetical deployment) and operationalizing efficient audience selection given the model’s individualized estimates, reducing the risk of marketing overcommunication, which can prompt costly unsubscriptions. Originality/value – The original contribution is the application of machine-learning to Bayesian Belief Network construction in the context of analyzing a multi-channel promotional campaign’s impact on individual customers. This is of value to practitioners seeking alternatives for campaign analysis for applications in which more commonly used models are not well-suited, such as the three key areas that this paper highlights: highly dimensional data, sparse data and likelihood matching.

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Semadeni, Andrea, and Marco Zanetti. "Holzförderung – ein wichtiges Anliegen des Bundes | Timber Promotion – an Important Federal Concern." Schweizerische Zeitschrift fur Forstwesen 152, no. 3 (March 1, 2001): 87–90. http://dx.doi.org/10.3188/szf.2001.0087.

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Harvesting more timber and using it more intensively are central to the government's forest policy. Promotional instruments influence forest production, but it is not possible to give direct aid to the timber-processing industry. Instead, the Confederation has invested heavily in research, development and public information campaigns. Various promotional campaigns have been particularly effective. Thus the «Holz 2000»campaign, which will soon be drawing to a close, will continue under the name of «Förderprogram Holz» (Timber Promotion Campaign) 2001–2003.

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Thompson, Erika Beseler, Frank Heley, Laura Oster-Aaland, Sherri Nordstrom Stastny, and Elizabeth Crisp Crawford. "The Impact of a Student-Driven Social Marketing Campaign on College Student Alcohol-Related Beliefs and Behaviors." Social Marketing Quarterly 19, no. 1 (January 3, 2013): 52–64. http://dx.doi.org/10.1177/1524500412472668.

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Researchers examined a student-driven campaign intended to reduce high-risk drinking at a Midwestern, public research university in the United States. The campaign was implemented as part of a comprehensive social marketing effort to address high-risk drinking. Efforts employed on campus addressed various aspects of the marketing mix, including product, price, place, and promotion through late-night alcohol-free activities, increased enforcement, a substance abuse mentoring program, and the student-driven promotional campaign. Outcome measures of the campaign evaluation included assessing the effectiveness of promotional materials in prompting student visits to the campaign website and assessing the impact on students’ reported drinking-related beliefs and behaviors. Following extensive formative research, student developers designed campaign promotional materials that incorporated socially relevant images and messages to enhance students’ confidence related to making simple, low-risk decisions about drinking. Evaluation included an anonymous survey sent to a stratified random sample of undergraduate students. Responses were gathered regarding student demographics, appeal of promotional materials, self-reported drinking patterns, and whether the campaign impacted students’ reflections on drinking or beliefs and behaviors concerning their own alcohol consumption. Study results indicate online and interactive promotional materials (i.e., Facebook page and campaign video) increased the likelihood of student visits to the website, and students exposed to the website reported increased confidence and use of techniques to reduce alcohol-related harm. Use of socially relevant messages and online or interactive campaign components appear to be promising when implementing campaigns to address college student high-risk drinking.

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Lee, Youn Ok, Behnoosh Momin, Heather Hansen, Jennifer Duke, Kristin Harms, Amanda McCartney, Antonio Neri, Jennifer Kahende, Lei Zhang, and Sherri L. Stewart. "Maximizing the Impact of Digital Media Campaigns to Promote Smoking Cessation." Californian Journal of Health Promotion 12, no. 3 (December 1, 2014): 35–45. http://dx.doi.org/10.32398/cjhp.v12i3.1579.

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Background and Purpose: Digital media (e.g., banner ads, video ads) is often used to encourage smoking cessation by increasing quitline call volume through direct promotion to smokers or indirect promotion through smoker proxies. This process evaluation study highlights the use of digital media in a proxy-targeted campaign to promote the California Smokers’ Helpline to health care professionals. Methods: Data were collected from October 2009 to September 2012. We describe the iterative development of the campaign’s digital media activities and report campaign summaries of web metrics (website visits, webinar registrations, downloads of online materials, online orders for promotional materials) and media buy (gross impressions) tracking data. Results: The campaign generated more than 2.7 million gross impressions from digital media sources over three campaign waves. Online orders for promotional materials increased almost 40% over the course of the campaign. Conclusion: A clearly defined campaign strategy ensured that there was a systematic approach in developing and implementing campaign activities. It also ensured that lessons learned from previous waves were incorporated; one lesson included the frequent rotation of new ad content to keep the target audience engaged.

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Brannon, Sian. "A Successful Promotional Campaign." Serials Librarian 53, no. 3 (October 2007): 41–55. http://dx.doi.org/10.1300/j123v53n03_04.

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&NA;. "National Breastfeeding Promotional Campaign." MCN, The American Journal of Maternal/Child Nursing 22, no. 6 (November 1997): 331. http://dx.doi.org/10.1097/00005721-199711000-00021.

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Ishaq, Muhammad, and Syed Mohsin Ali. "Women's Participation in Media Campaign in the Light of Sharia." Pakistan Journal of Applied Social Sciences 4, no. 1 (September 8, 2016): 23–39. http://dx.doi.org/10.46568/pjass.v4i1.468.

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People use different promotional tools to promote their products and services so that other people come to know about those products and services and their benefits. For this promotion,both print and electronic media are very important tools nowadays. The world is on its peak, people are developed and have become modern thinkers and so did the media. The media has made it a point to the people of this world that we are your need and you will only develop more by using us and avoiding the media will prove harmful for you.It is worth noticing that participation and involvement of females in these promotional campaigns is also considered as very important. Whereas, females have nothing to do with the promotion of a product or service and the objectives of a promotional campaign can also be achieved without their involvement in it. Islam has given clear orders for females to cover themselves and appear modest at all times. The temptation of unnecessary involvement of females with males in social activities has been condemned in the teachings of Islam. In the light of these orders by Al Mighty ALLAH, the participation and involvement of females in the promotional campaigns of products and services will be totally against the spirit of Islam. This is because these promotional campaigns use a female's facial and physical beauty to sell a product or service, which spreads moral and ethical corruption in the society. Therefore, this is a condemnable act in the light of teachings of Islam and it must be avoided.

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Поляков, V. Polyakov, Фомичева, and Irina Fomicheva. "Particular Models of Options Planning of Promotional Campaigns." Economics 4, no. 2 (April 18, 2016): 16–21. http://dx.doi.org/10.12737/18960.

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The concept of advertising stream as a kinematic characteristic in media planning is given. The classification of advertising streams from the standpoint of deciduous interval. The analysis of stream models of advertising campaign is presented. Particular qualities of streams depending on the types of structural compositions of advertising campaigns are showed. Conflicting situations in optimizing the process of media planning of an advertising campaign is considered.

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Faisal, Abdul Haris. "ANALYSIS OF THE ACRONYM WRITING ON THE PRESIDENTIAL ELECTION CAMPAIGN OF THE 2019-2024 PERIOD." BAHTERA : Jurnal Pendidikan Bahasa dan Sastra 18, no. 2 (July 29, 2019): 207–12. http://dx.doi.org/10.21009/bahtera.182.09.

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Abstract This study discusses the renewal carried out by the acronym needed in campaign campaigns for presidential and vice-presidential candidates. To find out the errors related to the acronym that existed in the campaign viewer, this study used a qualitative descriptive method. The results of this study indicate the facts that appear on promotional devices. Mistakes in using this acronym are needed in campaign campaigns for the election of presidential and vice-presidential candidates. The error was issued by a selection error that was too imposing. Keywords: acronyms, errors, and campaign props

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Dissertations / Theses on the topic "Promotional campaign"

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Chesnut, Barbara-Leigh. "A promotional campaign for a self-created computer animation "Ernie the Bird" /." Online version of thesis, 1990. http://hdl.handle.net/1850/11310.

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Kriegler, Bettina Anna. "The Inland Empire/Riverside County Philharmonic: A promotional campaign to increase attendance." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2423.

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This project includes a promotional campaign for the Inland Empire / Riverside County Philharmonic as well as the preliminary market analysis for the campaign. The market targeted was well-educated twenty to forty year olds in Riverside, Temecula and Corona.

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Pelková, Martina. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222506.

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The goal of this Master Thesis is to analyse current marketing situation within SYSTRA JM s.r.o. While this paper is aimed at conducting marketing analysis to find irregularities and failures, special attention is drawn, mainly, to suggesting remedial action directed at reducing or outright eliminating potential negative aspects. The final part of the analytical section is devoted to examination of results obtained from conducted interview survey as well as important facts supporting the proposal of SYSTRA JM s.r.o. Communication Strategy.

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Valungevičiūte, Sandra. "Reklamos elementų įtaka vartotojų elgsenai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20140623_175152-65557.

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Magistrinio baigiamasis darbas - 67 puslapiai, 11 lentelių, 19 grafikų, 108 literatūros šaltiniai, 3 priedai lietuvių kalba. Tyrimo objektas - reklamos elementai. Tyrimo dalykas - reklamos elementų (teksto,spalvos,garso ir vaizdo) poveikis vartotojų elgsenai. Darbo tikslas – teoriniu lygmeniu išanalizavus ir apibendrinus reklamos elementų įtaką vartotojų elgsenai, juos empiriškai patikrinti Lietuvos studijuojančio jaunimo pavyzdžiu. Darbo uždaviniai: • Atskleisti reklamos sampratą; • Teoriniu lygmeniu išanalizuoti ir pagrįsti reklamos ir vartotojų elgsenos sąsajas; • Išstudijuoti ir apibendrinti reklamos elementų įtaką vartotojų elgsenai; • Parengti reklamos elementų įtakos vartotojų elgsenai tyrimo metodiką; • Remiantis apibendrintomis metodologinėmis nuostatomis, atlikti reklamos elementų įtakos vartotojų elgsenai empirinį tyrimą ir pateikti rekomendacijas. Tyrimo metodika. Rašant magistro darbą naudotasi mokslinės literatūros šaltinių, periodikos, virtualių duomenų bazių sisteminės ir palyginamosios analizės metodais. Atliekant empirinį tyrimą naudoti kokybinio ir kiekybinio tyrimo metodai. Kokybiniuose tyrimuose naudojamas giluminis interviu, kiekybiniuose tyrimuose naudojama anketinė apklausa, tiesinė ir kryžminė empirinio tyrimo rezultatų analizė.
Final work of University Post – graduate Studies, 67 pages, 11 tables, 19 figures, 108 references, 3 appendixes in lithuanian language. KEY WORDS: advertisement, promotional message, advertisement campaign, advertisement aim, advertisement strategy, consumer behavior, consumer, effectiveness of advertisement. The object of research – advertising elements. The subject of research – the influence of advertising text, colour, sound and image on behavior of consumers. Research aim – to analyses and to generalisable the influence of advertising elements on behaviors of consumers in theoretically level and to justify empirically in youth Lithuanian studying example. Tasks: • To reveal the advertisement conception; • In the abstract to analyses and to reason the advertisements and behaviors of consumers links; • To explore and to generalize the influence of advertising elements on behaviors of consumers; • To prepare methodology of the influence of advertising elements on behaviors of consumers; • On the strength of broad-brush methodological attitudes, to do the influence of advertising elements on behaviors of consumers empirical analysis and to do the recommendations; Methods of research – comparative, analysis and synthesis, generalization, survey, graphics methods. The final work deals with analysis of theoretical principles of advertisement, research methods of advertisement influence on consumers behavior and explore Persil washing-powder of advertising elements (text, colour... [to full text]

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Rajanna, Kanchen. "Promotional program for the Center for Graphic Design History /." Online version of thesis, 1991. http://hdl.handle.net/1850/11286.

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Dicorato, Alessia. "Transcreation: a Fundamental Tool in Global Advertising Campaigns." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2021.

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This dissertation explores the potential of transcreation, a translational practice specially directed at advertising texts. It is aimed at demonstrating that in multiple cases transcreation represents the only possible way to translate texts whose purpose is to persuade their readers to buy a certain product. Hence, it constitues a fundamental resource for all companies willing to access global markets. In an attempt to prove it, this dissertation is divided into three chapters. While the first chapter develops theoretical arguments on transcreation, ranging from its function to language strategies, the second one illustrates the practice of transcreation through fifteen selected advertisements alongside their briefs. The third chapter is intended to comment decisions taken on the transcreated and translated texts supported by the theories analysed in the first chapter.

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Chandler, Steena Belle. "An Effective Response to the AIDS Crisis in Tanzania: Implementation of a National Health Promotion and HIV Awareness Campaign." Thesis, The University of Arizona, 2009. http://hdl.handle.net/10150/192302.

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McCrory, Derine. "Senior Marketing Executives' Strategies to Implement Multicultural Marketing Campaigns." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5751.

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The population in the United States is expected to increase an estimated 42% by the year 2042; ethnic minorities will become the majority group. Marketing executives must understand the environment in which consumers from diverse cultures respond to marketing stimuli. The purpose of this multiple case study was to explore the strategies senior marketing executives use to implement successful multicultural marketing campaigns. The target population consisted of senior marketing executives from 3 profitable companies in the state of Michigan with experience in the implementation of successful multicultural marketing campaigns. The conceptual framework was the critical multicultural marketing theory. Data were collected from semistructured interviews and organizational documents. Data were analyzed using Yin's 5 stages of analysis: compiled and organized, disassembled into fragments, reassembled into a sequence of groups, interpreted for meaning, and conclusions were drawn. Methodological triangulation and member checking were used to validate the trustworthiness of data interpretations. The findings showed 3 emerging themes: marketing using diversity and inclusion strategies; segmentation, target marketing, and positioning strategies; and cultural competence strategies. The information gathered in this study is valuable to current and future marketing managers with an interest in marketing to multicultural consumers. The implications for positive social change include creating and sustaining an environment of inclusion that proactively and strategically engages underrepresented populations of consumers.

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Hargroves, Ryan. "Reach Campaigns and Self-promotion on Social Networking Sites : hidden Algorithms at Work in Selected Vloggers' Videos." Diss., University of Pretoria, 2020. http://hdl.handle.net/2263/75553.

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The ways in which people present themselves online to others is a growing point of interest for scholars in a multiplicity of academic fields. On the common ground of self-representation, the concept of reach campaigns is used as a hermeneutical tool to analyse and interpret the postings and uploaded videos of five selected vloggers to work towards a way to explain the hidden algorithms at work on Social Networking Sites. The purpose of reach campaigns is not to replace terms such as ideology, or hegemony, nor does it serve to categorize or limit certain trends and currents but rather aims to provide a means to discuss human interactions with technology and more specifically – digital technology, working in and around the fields of cultural analytics and visual studies. One of the most notable visualities to emerge from the human-technology relationship is that of the self-representation. Vlogging has become one of the most popular means of self-representation online and through the lens of reach campaigns, it is proposed that a contemporary understanding of online self-representation can be achieved. While a large majority of vlogging’s conception occurs online, algorithms could be seen as a predominant influencing factor. This dissertation seeks to explore how algorithms may affect the promotion of four YouTube vlogger’s videos.
Dissertation (MA (Visual Studies))--University of Pretoria, 2020.
NRF
Visual Arts
MA (Visual Studies)
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Thomas, Charles D. II. "Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1372082819.

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Books on the topic "Promotional campaign"

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Lawlor, J. An evaluation of a promotional campaign by the ESB, offering energy-saving devices to night-saver electricity customers. Dublin: Economic and Social Research Institute, 1997.

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Instant promotions. New York: McGraw-Hill, 2006.

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Schroeder, Dennis. Membership promotion. Madison, Wis., U.S.A: World Council of Credit Unions, 1988.

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Pratomo, Hadi. Breast-feeding promotion and campaigns in Indonesia. Jakarta, Indonesia: Indonesian Society for Perinatology, 1989.

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Skills, Great Britain Department for Education and. Get On campaign: Promotions and communications strategy 2004-2005. Nottingham: Department for Education and Skills, 2004.

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Institute of Medicine (U.S.). Food and Nutrition Board, ed. Updating the USDA national breastfeeding campaign: Workshop summary. Washington, D.C: National Academies Press, 2011.

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Roddy, Mullin, ed. Sales promotion: How to create, implement and integrate campaigns that really work. 3rd ed. London: Kogan Page, 2002.

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Promotion and integrated marketing communications. Cincinnati, Ohio: South-Western Thomson Learning, 2002.

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Julian, Cummins, ed. Sales promotion: How to create, implement & integrate campaigns that really work. 4th ed. London: Kogan Page, 2008.

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Sales promotion: How to create, implement & integrate campaigns that really work. 5th ed. Philadelphia: Kogan Page Limited, 2010.

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Book chapters on the topic "Promotional campaign"

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Picarelli, Enrica. "On the Problematic Productivity of Hype: Flashforward’s Promotional Campaign." In Besides the Screen, 125–43. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137471024_7.

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Gee, Sarah, and Steven Jackson. "The Promotional Culture of Hockey Masculinity: The NHL “Inside the Warrior” Campaign." In Sport, Promotional Culture and the Crisis of Masculinity, 185–213. London: Palgrave Macmillan UK, 2017. http://dx.doi.org/10.1057/978-1-137-55673-8_7.

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Gee, Sarah, and Steven Jackson. "Producing and Consuming Liquid Masculinity in New Zealand: The Legacy of the Speight’s Southern Man Advertising Campaign." In Sport, Promotional Culture and the Crisis of Masculinity, 149–84. London: Palgrave Macmillan UK, 2017. http://dx.doi.org/10.1057/978-1-137-55673-8_6.

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Pferschy, Ulrich, Joachim Schauer, and Gerhild Maier. "A Quadratic Knapsack Model for Optimizing the Media Mix of a Promotional Campaign." In Operations Research and Enterprise Systems, 251–64. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17509-6_17.

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Jennings, L. A. "‘Beauty and Strength’: Defining the Female Body in The Ultimate Fighter Season 20 Promotional Campaign." In Global Perspectives on Women in Combat Sports, 73–85. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137439369_5.

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Brae, C. Michael. "Promotional Campaigns and Planning." In New Channels of Music Distribution, 104–8. New York ; London : Routledge, 2018 | 2018: Routledge, 2017. http://dx.doi.org/10.4324/9781315648347-11.

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Chambers, Jacky. "Working with national campaigns." In Health promotion, 336–49. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-12971-3_19.

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Harwood, Valerie, and Nyssa Murray. "The Lead My Learning Campaign." In The Promotion of Education, 131–69. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-25300-4_5.

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Donovan, Rob J., and Julia Anwar McHenry. "The Act-Belong-Commit mental health promotion campaign." In Social Marketing, 482–91. Third edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315648590-27.

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Harwood, Valerie, and Nyssa Murray. "Engaging a Critical and Cultural Emphasis to Create a Campaign That Promotes Education." In The Promotion of Education, 95–129. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-25300-4_4.

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Conference papers on the topic "Promotional campaign"

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Piton, Thomas, Julien Blanchard, Henri Briand, and Fabrice Guillet. "Domain driven data mining to improve promotional campaign ROI and select marketing channels." In Proceeding of the 18th ACM conference. New York, New York, USA: ACM Press, 2009. http://dx.doi.org/10.1145/1645953.1646088.

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Kesuma, Yunita, Fadhilah Rusmiati, and Citra Persada. "A City Branding Framework in Regional Development Planning: The Case Study of Pringsewu Lampung." In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/tmpn7545.

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The city branding shows the relation of the goals of managing the city’s image that needs to be planned. The city branding is not about slogans, logos and promotional campaign, but it will be taken in practical program framework of the local development planning. The purpose of this paper is to identify an empirical city branding framework in Pringsewu, a historical area in Lampung Province. Then this paper will devise the strategies to increase a practical city branding. The research consist of three main phase: desk study, field research analysis and derived recommendation with practical city branding strategies framework. A qualitative approach is used by in-depth interviews with twelve respondent from local community figures, bureaucrats and academicians. Based on SWOT (Strength, Weakness, Opportunity and Threat) analysis of the qualitative data, the empirical programs of city branding in Pringsewu include logo and landmark. That is disengage in local development policy and regional planning, there is a weakness from practical city branding. As the result, we suggest that a bottom-up approach based on local community should be taken to developing a place brand strategies. The three elements in branding strategies accepted for Pringsewu: 1) involved and strengthen city branding in local development plan and strategies, 2) building revitalization of place branding infrastructure, 3) developing local community empowerment. A practical city branding could help a place to attract tourism, visitors, traders and investors then increase economic growth. The city branding can represent the community entity, geographical wideness, local development planning and potential local comodities. It provides a good starting point that would be the right strategies framework and practical approach for local development planning

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Yanqun, He, and Fan Chengwen. "Old model of health promotion campaign." In 2011 International Conference on Human Health and Biomedical Engineering (HHBE). IEEE, 2011. http://dx.doi.org/10.1109/hhbe.2011.6028948.

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Lin, Ying-Chun, Chi-Hsuan Huang, Chu-Cheng Hsieh, Yu-Chen Shu, and Kun-Ta Chuang. "Monetary Discount Strategies for Real-Time Promotion Campaign." In WWW '17: 26th International World Wide Web Conference. Republic and Canton of Geneva, Switzerland: International World Wide Web Conferences Steering Committee, 2017. http://dx.doi.org/10.1145/3038912.3052616.

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LIU, Yuli, Yiqun Liu, Ke Zhou, Min Zhang, Shaoping Ma, Yue Yin, and Hengliang Luo. "Detecting Promotion Campaigns in Query Auto Completion." In CIKM'16: ACM Conference on Information and Knowledge Management. New York, NY, USA: ACM, 2016. http://dx.doi.org/10.1145/2983323.2983709.

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"An Examination of Trendyol’s Legendary-Days Youtube Ads Through Comments." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.035.

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The internet, where people spend a big chunk of their time, has become an indispensable part of life. Thanks to online e-commerce websites, being able to choose from different categories and products and procure everything needed, from clothes to technology, from major appliances to groceries, is one of the most important conveniences of our age. As the interest of consumers increased, so did the number of e-commerce websites. These websites started to make numerous special offers and marketing campaigns to differentiate themselves from their competitors. One of these campaigns, the Black Friday, has taken the shopping habits within the context of consumption culture to a whole new level the moment it was introduced in Turkey. This discount tradition that went beyond the borders of the US with globalization, has spread around the world. An example to the fact that traditional shopping has given its place to e-commerce applications thanks to the rapid development of digitalization, one of Turkey’s pioneer e-commerce applications, Trendyol has transformed Black Friday and started the “Legendary Days” campaign. The frequency of the promotion work within the process of this campaign has caused the emergence of a different range of perceptions in the target audience. Encountering Trendyol’s “Legendary Days” advertising campaign too often has created both positive and negative perception, especially during COVID-19 lockdowns where people spend most of their time watching TV, browsing the internet, or playing online games. In this study, 429 YouTube comments on Trendyol’s four commercial films on YouTube for Trendyol’s “Legendary Days” campaign that took place on 25th, 26th, and 27th of November 2020, have been examined through a content analysis of 13 items. Additionally, a text analysis was conducted on comments. According to the results of the study, it was found that being exposed to YouTube advertisements on a frequent basis, especially during a pandemic where people cannot leave their homes, had created a negative reputation for Trendyol’s “Legendary Days” campaign among YouTube users. This case causes a discrepancy between the positive reputation works Trendyol has conducted during the pandemic period.

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Felhofer, Samantha, Kaleigh Kraft, Reilly Flynn, Amanda Mudlaff, Brett Samuelson, and Subha Kumpaty. "Kinnikinnic River Trash Collector Design." In ASME 2019 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/imece2019-10467.

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Abstract A senior design team from the Milwaukee School of Engineering assisted the Milwaukee Harbor District with a trash collecting solution for the Kinnickinnic River. The design objectives were: the use of solar panels to generate charge for the continuous operation of the trash solution, an innovative and cost-efficient way to clear debris blockages from the conveyor, low cost, and a design that can operate as autonomously as possible to require the least amount of human intervention. The Kinnickinnic River experiences a reverse flow and a substantial rise in water level during and after storms. The need for a trash solution in the section of the river that passes underneath Becker St. in downtown Milwaukee is due to the extreme pollution that has collected over the years. The city of Milwaukee, through the Harbor District and other non-profit organizations, have made plans to beautify the areas that have suffered from the residual pollution and simultaneously launch a promotional campaign to raise environmental awareness. Through school programs and the reality of the team’s trash solution in the river, the Kinnickinnic River will once again flourish in both flora and fauna. The team has created a design that will fit the river’s needs taking into consideration the solar energy available and various flow simulations. A full design solution with design details and specifications for manufacturing will be submitted to the Harbor District of Milwaukee for their review. The current design makes use of a floating platform base, 24 solar panels, eight lead acid batteries, a DC motor to run a conveyor belt to pull trash out of the water and to run a rake system to aid in pushing trash onto the conveyor, a gearbox to produce the necessary torque, a boom and cable system to catch trash further in the river, and a dumpster located on a dock in front of the trash collector. Finite Element Analysis and Computational Fluid Dynamics simulations were run to test the designs developed for the conveyor mechanism and the raking system and to test the amount of force placed on the trash collector by the water and air velocities. Further simulations may be run to test more components of the trash collector as needed. A prototype of the conveyor and rake system was produced to simulate the functionality of the design. Additionally, the selected solar panels for the design were tested using a data collector and analyzed to ensure power to the design would be enough.

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"THE IMPACT OF THE CAUSE RELATED PRODUCTS PROMOTIONAL CAMPAIGNS ON CONSUMER BEHAVIOR." In International Management Conference. Editura ASE, 2020. http://dx.doi.org/10.24818/imc/2020/02.10.

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Luo, Ling, Bin Li, Irena Koprinska, Shlomo Berkovsky, and Fang Chen. "Tracking the Evolution of Customer Purchase Behavior Segmentation via a Fragmentation-Coagulation Process." In Twenty-Sixth International Joint Conference on Artificial Intelligence. California: International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/336.

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Customer behavior modeling is important for businesses in order to understand, attract and retain customers. It is critical that the models are able to track the dynamics of customer behavior over time. We propose FC-CSM, a Customer Segmentation Model based on a Fragmentation-Coagulation process, which can track the evolution of customer segmentation, including the splitting and merging of customer groups. We conduct a case study using transaction data from a major Australian supermarket chain, where we: 1) show that our model achieves high fitness of purchase rate, outperforming models using mixture of Poisson processes; 2) compare the impact of promotions on customers for different products; and 3) track how customer groups evolve over time and how individual customers shift across groups. Our model provides valuable information to stakeholders about the different types of customers, how they change purchase behavior, and which customers are more receptive to promotion campaigns.

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Alakhrass, Hossam. "Effective Public Health Twitter Messaging in a Diabetes Health Promotion Campaign." In International Conference on Research in Education, Teaching and Learning. acavent, 2018. http://dx.doi.org/10.33422/icetl.2018.11.84.

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Reports on the topic "Promotional campaign"

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool of PR campaign has both positive and negative points. Social networks intervene in the sphere of human life, become a means of communication, promotion, branding. The effectiveness of social networks has been evidenced by such historically significant events as Brexit, the Arab Spring, and the Revolution of Dignity. Special attention was paid to the 2019 presidential election. Based on the analysis of individual PR campaigns, the reasons for successful and unsuccessful campaigns from the point of view of network communication, which provide unlimited multimedia and interactive tools for PR, are highlighted. In fact, these concepts significantly affect the effectiveness of the implementation of PR-campaign, its final effectiveness, which is determined by the achievement of goals. Attention is drawn to the culture of communication during the PR campaign, as well as the concepts of “trolls”, “trolling”, “bots”, “botoin industry”. The social communication component of these concepts is unconditional. Choosing a blog as the main tool of a marketing campaign has both positive and negative aspects. Only a person with great creative potential can run and create a blog. In addition, it takes a long time. In fact, these two points are losing compared to other internet marketing tools. Further research is interesting in two respects. First, a comparison of the dynamics of the effectiveness of PR-campaign tools in Ukraine in 2020 and in the past, in particular, at the dawn of state independence. Secondly, to investigate how/or the concept of PR-campaigns in social networks and blogs is constantly changing.

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Hoste, R., M. A. van Haaster-de Winter, and D. Taufik. Evaluation of the EU promotion campaign ‘Trusted Pork from Europe’. Wageningen: Wageningen Economic Research, 2021. http://dx.doi.org/10.18174/524049.

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Kamminga, Jorrit, Cristina Durán, and Miguel Ángel Giner Bou. Zahra: A policewoman in Afghanistan. Oxfam, December 2020. http://dx.doi.org/10.21201/2020.6959.

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As part of Oxfam’s Strategic Partnership project ‘Towards a Worldwide Influencing Network’, the graphic story Zahra: A policewoman in Afghanistan was developed by Jorrit Kamminga, Cristina Durán and Miguel Ángel Giner Bou. The project is funded by the Ministry of Foreign Affairs of the Netherlands. The graphic story is part of a long-standing Oxfam campaign that supports the inclusion and meaningful participation of women in the Afghan police. The story portrays the struggles of a young woman from a rural village who wants to become a police officer. While a fictional character, Zahra’s story represents the aspirations and dreams of many young Afghan women who are increasingly standing up for their rights and equal opportunities, but who are still facing structural societal and institutional barriers. For young women like Zahra, there are still few role models and male champions to support their cause. Yet, as Oxfam’s project has shown, their number is growing, which contributes to small shifts in behaviour and perceptions, gradually normalizing women’s presence in the police force. If a critical mass of women within the police force can be reached and their participation increasingly becomes meaningful, this can reduce the societal and institutional resistance over time. Oxfam hopes the fictional character of Zahra can contribute to that in terms of awareness raising and the promotion of women’s participation in the police force. The story is also available on the #IMatter website.

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The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.

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In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. The campaign's intended audience was women in long-term relationships. To avoid the stigma associated with condoms and the prevention of sexually transmitted infections, PSI marketed the female condom as a family planning product under the brand name Care™. Approximately one year after the start of the female condom social marketing campaign, the Horizons Program and PSI conducted a descriptive, cross-sectional study of female condom users, male condom users, and nonusers of either barrier method. At the time of the study, the female condom was being marketed in urban Zimbabwe through radio, TV, and print media, and sold through selected sales outlets, including pharmacies, large supermarkets, and convenience stores at a subsidized price. As stated in this brief, the goal of this research was to increase understanding of the patterns and dynamics of female condom use to inform policymakers and program planners involved in decisions about promotion and distribution of the female condom in Zimbabwe.

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