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Journal articles on the topic 'Promotional measures'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Bhusal, Chet Kant. "Determinant of Mother’s Health Promotional Measures Practice of Infant with Age 6–12 Months in a Tertiary Hospital of Nepal." Advances in Preventive Medicine 2021 (June 10, 2021): 1–9. http://dx.doi.org/10.1155/2021/6647230.

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Background. Promotion of health is vital for the optimal growth and development of every infant. Globally, many infants died due to common problems such as diarrhoea and respiratory infection; most of these problems are related to inadequate breast feeding, improper complimentary feeding, lack of immunization, and home accident. Infant and child health status depends upon mothers’ knowledge and practice regarding health promotional measures. This study aimed to determine practice and its determinants regarding health promotional measures of infant with 6–12 months age amongst the mothers atten

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Empen, Janine, Jens-Peter Loy, and Christoph Weiss. "Price promotions and brand loyalty." European Journal of Marketing 49, no. 5/6 (2015): 736–59. http://dx.doi.org/10.1108/ejm-08-2013-0433.

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Purpose – This article aims to estimate the relationship between brand loyalty and price promotions on the German yoghurt market. It considers consumer loyalty to various corporate brands and their respective sub-brands to analyze promotional strategies between and within certain corporate brands with a larger loyal consumer segment and a moderate strength of consumer loyalty are well suited for effective price promotions following the idea of loss leader by Lal and Matutes (1994). Design/methodology/approach – The paper’s approach follows Allender and Richards’ (2012) and extends to explicitl

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Subba Rao, V. V. "Promotional measures for technology in Indian industry." Science and Public Policy 13, no. 2 (1986): 106–12. http://dx.doi.org/10.1093/spp/13.2.106.

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Ganesh, S. Kumar. "Issues related to Health Promotional measures at workplace." International Journal of Occupational Safety and Health 1, no. 1 (2011): 5–6. http://dx.doi.org/10.3126/ijosh.v1i1.4306.

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Pandey, R. K. "Export Promotional System in India." Foreign Trade Review 24, no. 1 (1989): 37–49. http://dx.doi.org/10.1177/0015732515890102.

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This Paper puts in propor perspoctivo tho role, which export promotion measures/system should play to ensure continuing �expansion and diversification of India's exports in the context of the highly competitivo, complex and fast changing international marketing environment. The entire export promotion system in India, according to the author, has to be overhauled and scientifically orientod to the oxport marketing promotion/development needs rather than just catering to the cost reduction/profitability enhancement objectives, which indeed have some, but very limited, contribution to tho export

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Krivonogova, T. S., and T. Ye Tropova. "Efficiency of rehabilitation measures in reduction of perinatal morbidity." Bulletin of Siberian Medicine 8, no. 4 (2009): 134–39. http://dx.doi.org/10.20538/1682-0363-2009-4-134-139.

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The clinical examination of 198 pregnant women after the health promotion program and their infants has been carried out. The content of stress hormones and the intensity of processes of lipid peroxidation have been studied, and adaptation abilities have been assessed. The use of the proposed rehabilitation program for pregnant women at early gestational ages favors the reduction of occurrence of feto-maternal disease and the increase of the adaptation reserve of women. Infants, whose mothers received the health promotional program, 3.5 times rarely had signs of the perinatal affection of the

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G., Ranganath, and Shivachithappa K. "SOCIAL SECURITY MEASURES IN KARNATAKA – AN OVERVIEW." Shanlax International Journal of Arts, Science and Humanities 6, S2 (2019): 71–78. https://doi.org/10.5281/zenodo.2632084.

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<em>An attempt is made in this paper is to analyse the social security measures in Karnataka. Social security comprises two types of measures, promotional and protective. Promotional measures consist mainly of employment, training, and nutrition schemes, by which persons are enabled to work and earn a livelihood. On the other hand, protective measures consist of schemes by which the State provides the means of livelihood when a person is not able to work. ILO standards relating to social security are mainly protective and have been designed primarily for workers in the organized sector. Both p

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Sharma, Rajesh Shankar, and N. S. Bhalla. "Comparative Analysis of Retail Banking Promotional Measures- A study of customer perception towards promotional strategies adopted by Indian Commercial Banks." Scholedge International Journal of Management & Development ISSN 2394-3378 3, no. 11 (2017): 185. http://dx.doi.org/10.19085/journal.sijmd031101.

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In today’s competitive financial world, each financial institution is trying hard to get the maximum share in terms of profit, sales and customers. A customer may be salaried or self employed. Irrespective of the profession, he/she requires banking services like a requirement of loan, services of foreign exchange, safe deposit of money etc. In order to meet and exceed customer’s expectations, Indian banks offer customized banking products. Bank main objective is to get new customer and to retain the existing one. In order to attract new customers, banks are adopting various promotional measure

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Hira Baral, Ashru, and Jamuna Bhattarai. "Awareness and Practices Regarding Health Promotional Measures of Infant among Mother in Kathmandu, Nepal." International Journal of Science and Research (IJSR) 9, no. 7 (2020): 1349–57. http://dx.doi.org/10.21275/sr20712143110.

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Bhusal, Chet Kant, Sigma Bhattarai, Raju Kafle, and Rubina Shrestha. "Knowledge Regarding Health Promotional Measures of Infant among Mothers Attending Pediatric OPD of Universal College of Medical Sciences." Journal of Universal College of Medical Sciences 8, no. 02 (2020): 57–62. http://dx.doi.org/10.3126/jucms.v8i02.34295.

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INTRODUCTION Infant and child health status depends upon knowledge of mothers regarding health promotional measures. This study aimed to determine knowledge and its associated factors regarding health promotional measures of infants amongst the mothers attending pediatrics outpatient department of Universal College of Medical Sciences Teaching Hospital, Bhairahawa, Rupandehi, Nepal. MATERIAL AND METHODS Hospital based cross-sectional study was conducted in Universal College of Medical Sciences Teaching Hospital, Bhairahawa, Rupandehi, Nepal among 414 mothers attending pediatr

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Kalwani, Manohar U., and Chi Kin Yim. "Consumer Price and Promotion Expectations: An Experimental Study." Journal of Marketing Research 29, no. 1 (1992): 90–100. http://dx.doi.org/10.1177/002224379202900108.

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The authors report results from a controlled experiment designed to investigate the impact of a brand's price promotion frequency and the depth of promotional price discounts on the price consumers expect to pay for that brand. A key feature of the work is that expected prices elicited directly from respondents in the experiment are used in the analysis, as opposed to the latent or surrogate measures of expected prices used in previous studies. As hypothesized, both the promotion frequency and the depth of price discounts are found to have a significant impact on price expectations. Evidence a

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Harun, Ihsanti Putri, Nirwan Junus, and Mohammad Taufik Zulfikar Sarson. "Analisis Yuridis Perlindungan Hukum Terhadap Konsumen Terkait Penipuan Undian Berhadiah Oleh Pelaku Usaha." Jurnal Ilmu Sosial, Humaniora dan Seni 1, no. 5 (2023): 445–52. https://doi.org/10.62379/jishs.v1i5.801.

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Eventually, the public authority and society give sufficient consideration to legitimate security for buyers to shield them from misfortunes brought about by deals advancement stunts. Today, a variety of sales strategies are utilized to achieve sales goals or place a priority on increasing profits and market share, sometimes without employing an efficient sales strategy. Free giveaways, deals and sweepstakes determined to stand out to the item or business being run are instances of business entertainers' exercises, including searching for alluringly showed items at reasonable costs, handling a

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Lee, JinGap, GooMyeung Kwon, and ChanWoo Ahn. "A Promotional Measures of Sport for All Policy in Gyeongsangbuk-do." Journal of Korean Society of Sport Policy 18, no. 4 (2020): 141–55. http://dx.doi.org/10.52427/kssp.18.4.9.

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Kang, Hong-Yoon, Young-Chun Kim, and Il-Seuk Lee. "Current Status and Promotional Measures of Domestic and Overseas Remanufacturing Industry." Journal of the Korean Institute of Resources Recycling 21, no. 4 (2012): 3–15. http://dx.doi.org/10.7844/kirr.2012.21.4.003.

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Gomathi, Gomathi, Dr E. Karthika, and Mrs T. Maheswari. "THE IMPACT OF MARKETING MIX STRATEGIES ON CONSUMER DECISIONS TO UTILIZE RAPIDO SERVICES." International Scientific Journal of Engineering and Management 04, no. 03 (2025): 1–7. https://doi.org/10.55041/isjem02542.

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The marketing mix shape plays an important role in shaping consumers’ decision-making, especially in the ride-hailing industry. This study investigates the effect of the marketing mix – product, price, place, and promotion– on the consumer choice to use Rapido, a leading bike taxi service. The findings will help businesses better understand their customer preferences and satisfaction and subsequently modify their marketing strategy to reach more consumers and achieve more user retention. The research indicated that price sensitivity, coupled with promotional offers, are the biggest factors see

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Hannan, Robert, Niamh Lafferty, and Patricia Mannix McNamara. "Leadership Opportunities in the School Setting: A Scoping Study on Staff Perceptions." Societies 13, no. 5 (2023): 129. http://dx.doi.org/10.3390/soc13050129.

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The focus of this study was to explore teachers’ and middle school leaders’ perspectives of promotional policies and practices within the schools where they work. As this was an initial scoping study, a qualitative approach was adopted. Fifteen teachers and/or middle school leaders participated in semi-structured interviews. Thematic analysis was employed for data analysis. Themes that emerged from the data included a mix of perceptions, in that promotions were sometimes perceived to be based on appropriate measures of merit such as experience, but at other times were perceived to be unfair or

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Hatta, Isnur, Riky Riky, Aulia Azizah, and Nida Amalia. "Peningkatan Kesehatan Gigi dan Mulut Melalui Revitalisasi Usaha Kesehatan Gigi Sekolah di SDN Pasar Kamis 2 Kabupaten Banjar." Jurnal Pengabdian ILUNG (Inovasi Lahan Basah Unggul) 3, no. 2 (2023): 317. http://dx.doi.org/10.20527/ilung.v3i2.10202.

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Pasar Kamis 2 elementary school is one of the elementary schools in Kertak Hanyar District that has not implemented a phase III school dental health program, so it is necessary to revitalize the school dental health program. The revitalization of school dental health programs aims to revive promotional programs for dental and oral health in elementary schools. The method applied for this community service activity is by carrying out promotional activities in the form of teacher training for school dental health businesses, training for little doctors, health promotion through the media snakes

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Moodley, Dr Marlini (Nair), and Prof Karunanidhi Reddy. "Consumer protection legislation in South Africa and its impact on promotional strategies: Perspectives of retail businesses." 15TH GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES ON 14 - 15 SEPTEMBER 2023, NOVOTEL BANGKOK PLATINUM PRATUNAM, THAILAND 15, no. 1 (2023): 78. http://dx.doi.org/10.35609/gcbssproceeding.2023.1(78).

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In the past, unfair business practices resulted in consumers suffering a host of abuses. Poverty, unequal distribution of income and high litigation costs presented a challenge for consumers seeking justice. The Consumer Protection Act 68 of 2008 (CPA) was enacted to protect consumers and prohibit unfair business practices. It also placed restrictions on promotional methods. The overall aim of this paper is to evaluate, through the findings from an empirical study, how consumer protection legislation in South Africa impacts on promotional strategies of retail businesses. Using a qualitative me

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Lowe, Ben, Fanny Chan Fong Yee, and Pamela Yeow. "Price promotions and their effect upon reference prices." Journal of Product & Brand Management 23, no. 4/5 (2014): 349–61. http://dx.doi.org/10.1108/jpbm-01-2014-0485.

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Purpose – The purpose of this study is to resolve inconsistencies in the literature about how one-time price promotions affect reference prices. Specifically, this study suggests that the measure of reference price used within a study (e.g. expected price or fair price) can affect the outcomes of that study. Design/methodology/approach – This research uses three separate experiments, replicating and extending existing work, to simulate purchasing decisions for products in the context of a price promotion. Experiments allow careful control of the confounds presumed to cause the inconsistencies

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Angulo-Ruiz, Fernando, Albena Pergelova, and William X. Wei. "How does home government influence the internationalization of emerging market firms? The mediating role of strategic intents to internationalize." International Journal of Emerging Markets 14, no. 1 (2019): 187–206. http://dx.doi.org/10.1108/ijoem-08-2017-0274.

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Purpose The purpose of this paper is to focus on the differential impact of government promotional measures and government ownership on two internationalization variables: location and speed of internationalization of emerging market multinationals (EMNEs). Central to the authors’ study is the mediating role of strategic intents to internationalize. In particular, we study how government impacts the resource-seeking, market-seeking and technology-seeking motives to internationalize. Design/methodology/approach The empirical setting for the paper is Chinese companies that have internationalized

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Vanitha, S., C. B. Senthilkumar, and D. Shenbagavalli. "Digital Marketing Role on Promotion of Towards Handloom Sarees in Chennai City." Indian Journal of Information Sources and Services 15, no. 1 (2025): 299–306. https://doi.org/10.51983/ijiss-2025.ijiss.15.1.38.

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The study measures the promotional role played by digital marketing in enhancing the product reach of Handloom Sarees. Also, it evaluates the challenges faced by consumers of handloom sarees in adopting digital marketing. The study decided to conduct the research using the field survey approach, and the study was developed as an empirical analysis. At first, the research determined how competitiveness is measured by assigning a weighted score to each promotional role and challenges faced based on digital marketing. A self-designed research instrument was developed for each construct, including

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Kim, Sohye, and Hoon Lee. "Do tourism promotional videos on social media elicit pleasure-related emotions from viewers?: An experimental approach." Tourism Sciences Society of Korea 47, no. 7 (2023): 93–117. http://dx.doi.org/10.17086/jts.2023.47.7.93.117.

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This empirical study aims to investigate the impact of viewing tourism promotional videos on social media channels on viewers’ emotional responses. A combination of cognitive- and physio-psychological measures (i.e., SAM and HRV) was applied to assess participants' basic emotional responses (i.e., pleasure and arousal). Participants consisted of 72 Korean undergraduate students, divided into three groups. The control group watched the baseline video (Control), while two experimental groups viewed videos featuring ether dynamic (Group 1) or static tourism activities (Group 2). Results showed th

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Małecki, Witold. "Metoda promocji jako typ metody regulacji." Prawo 323 (December 29, 2017): 253–61. http://dx.doi.org/10.19195/0524-4544.323.23.

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Method of promotion as a type of method of regulationMethod of promotion forms apart of the dispositive method of regulation in abroad sense which is typical for the method of regulation in the field of economic law. Method of promotion is marked by the benefits that are provided for entrepreneurs who follow patterns of behavior indicated in non-binding promotional norms. The benefits may be of financial nature, consisting of state aid measures and tax exemptions. In the Polish legislation the method of promotion is used to encourage entrepreneurs to conduct innovative activities, employ peopl

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Arsyad, Aisyah Tiar, Hanny Nurlatifah, and Sunarmo Sunarmo. "Usulan Strategi Pemasaran Universitas Al Azhar Indonesia Menggunakan Metode K-Means Clustering." JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI 9, no. 1 (2024): 40. http://dx.doi.org/10.36722/sst.v9i1.2699.

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<p><strong>In 2022, the University Al Azhar Indonesia (UAI) was in the second phase of expansion, focusing on increasing the influx of new students. Each year, UAI allocated funds to execute diverse promotional strategies. However, the effectiveness of the undertaken promotional measures is deemed suboptimal, as the student admissions continue to exhibit fluctuations. To address this issue, researchers have employed the data mining method utilizing the K-Means Clustering algorithm. This study adopts both qualitative and quantitative approaches. Following the data cleaning stage, th

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Thompson, Erika Beseler, Frank Heley, Laura Oster-Aaland, Sherri Nordstrom Stastny, and Elizabeth Crisp Crawford. "The Impact of a Student-Driven Social Marketing Campaign on College Student Alcohol-Related Beliefs and Behaviors." Social Marketing Quarterly 19, no. 1 (2013): 52–64. http://dx.doi.org/10.1177/1524500412472668.

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Researchers examined a student-driven campaign intended to reduce high-risk drinking at a Midwestern, public research university in the United States. The campaign was implemented as part of a comprehensive social marketing effort to address high-risk drinking. Efforts employed on campus addressed various aspects of the marketing mix, including product, price, place, and promotion through late-night alcohol-free activities, increased enforcement, a substance abuse mentoring program, and the student-driven promotional campaign. Outcome measures of the campaign evaluation included assessing the

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Ashraf, M. Ghafran, Muhammad Rizwan, Aamir Iqbal, and M. Arslan Khan. "The promotional tools and situational factors’ impact on consumer buying behaviour and sales promotion." Journal of Public Administration and Governance 4, no. 2 (2014): 179. http://dx.doi.org/10.5296/jpag.v4i2.5844.

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We can see that companies spend a large portion of their budgets for sale promotion. The goal is to offer the merchandise more attractive and valuable. These ideas allow us to conclude that the institutions seek to manipulate the buying activities of consumers, and so begin a strong promotional campaigns or changes in pricing policies, with other measures. The purpose of this research is to study closely the taste of the customers in the various promotional tools. But in this study, we will discuss the impact of a free sample, price reduction, social surroundings and physical surroundings on c

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Grigsby-Duffy, Lily, Sally Schultz, Liliana Orellana, et al. "The Healthiness of Food and Beverages on Price Promotion at Promotional Displays: A Cross-Sectional Audit of Australian Supermarkets." International Journal of Environmental Research and Public Health 17, no. 23 (2020): 9026. http://dx.doi.org/10.3390/ijerph17239026.

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Supermarket environments can strongly influence purchasing decisions. Price promotions are recognised as a particularly persuasive tactic, but the healthiness of price promotions in prominent in-store locations is understudied. This study compared the prevalence and magnitude of price promotions on healthy and unhealthy food and beverages (foods) displayed at prominent in-store locations within Australian supermarkets, including analyses by supermarket group and area-level socio-economic position. A cross-sectional in-store audit of price promotions on foods at key display areas was undertaken

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Ermawati, Ermawati, and Irham Pakawaru. "Strategi Promosi Otoritas Jasa Keuangan (OJK) Provinsi Sulawesi Tengah dalam Edukasi dan Perlindungan Konsumen di Kota Palu." HUNAFA: Jurnal Studia Islamika 13, no. 2 (2016): 362. http://dx.doi.org/10.24239/jsi.v13i2.446.362-384.

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OJK presence was a turning point to the many cross issues in the financial services sector which includes measures of moral hazard, financial services consumer protection is not optimal, and the disruption of the stability of the financial system. OJK as an independent institution requires maximum effort promotions on tasks and functions to the public. This research uses descriptive qualitative research to explore strategies of promotion done by OJK of Central Sulawesi Province. The results of this study indicate that, promotion strategies undertaken by the OJK Central Sulawesi province are th

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R.M., Harindranath, and Jayanth Jacob. "Promotional support: a formative scale development." International Journal of Pharmaceutical and Healthcare Marketing 11, no. 1 (2017): 97–110. http://dx.doi.org/10.1108/ijphm-04-2016-0023.

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Purpose In pharmaceutical marketing, salespeople require promotional instruments to satisfy and retain their customers (physicians), but companies ignore the need because of the costs involved. It appears that the importance of promotional support is understood differently by managers and sales representatives. This study aims at developing a new construct called “promotional support”, as a resource support provided to salespeople to help them satisfy customer needs and achieve sales goals. Design/methodology/approach A detailed review of literature is followed by in-depth interviews to create

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Owusu, Emmanuel Kingsford, Albert P. C. Chan, Owusu-Manu DeGraft, Effah Ernest Ameyaw, and Osei-Kyei Robert. "Contemporary Review of Anti-Corruption Measures in Construction Project Management." Project Management Journal 50, no. 1 (2018): 40–56. http://dx.doi.org/10.1177/8756972818808983.

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This study reviews the anti-corruption measures (ACMs) developed to mitigate the pervasiveness of corruption in construction project management (CPM). Using a two-stage methodological process to identify the relevant publications needed, 39 unique ACMs were identified in 38 selected publications. The leading ACMs identified are ethical codes, transparency mechanism, training, and development initiatives. A conceptual framework constituting six thematic constructs was developed to facilitate easy identification of ACMs and categorization of future developments of ACMs. They are regulatory, mana

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Samwely, Robinson Majaliwa, and Omary Swallehe. "Effects of Promotion Mix Tools on Brand Equity of Small and Medium-Sized Enterprises in Ilala Municipality, Tanzania." UONGOZI Journal of Management and Development Dynamics 32, no. 2 (2025): 54–80. https://doi.org/10.69522/uongozi.v32i2.127.

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The study aimed to assess the impact of promotion mix tools, including advertising, sales promotion, and direct marketing, on brand equity in Tanzania, focusing on SME customers in the Ilala Municipality. A quantitative research approach and explanatory research design were employed, with a sample of 170 participants. The data was analysed using a stepwise regression model aided by SPSS version 25. Such an approach facilitated the broad investigation of the influence of promotion mix and communication tools (advertising, sales promotion and direct marketing) on brand equity for SME consumers i

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Kong, Yibing, Yuhan Li, Wenke Hou, et al. "Analysis and Research on University Enrollment Promotion in the Era of Artificial Intelligence." Advances in Social Development and Education Research 1, no. 2 (2024): 161. http://dx.doi.org/10.61935/asder.2.1.2024.p161.

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Enrollment promotion plays a crucial role in the development of universities, serving as not only the primary means of attracting high-quality students but also as a guarantee for the steady growth of universities. Given the challenges that universities often face during the enrollment season, such as intense competition for students, difficulties in recruitment, and concerns about the quality of incoming students, this paper combines specific university promotional examples to analyze the strengths and weaknesses of universities in online promotion.Addressing the existing issues, this paper p

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Meng, Chenyang, Yu Peng, Jiaxin Zhang, and Jinjin Chen. "How Fintech Impacts Enterprises’ Digital–Green Synergy." Sustainability 17, no. 12 (2025): 5473. https://doi.org/10.3390/su17125473.

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Based on a sample of A-share companies listed on the Shanghai Stock Exchange and the Shenzhen Stock Exchange from 2011 to 2022, this paper measures and analyzes the degree of enterprises’ digital–green synergy and further tests the influence mechanism of fintech on enterprises’ digital–green synergistic development. It is found that fintech has a significant positive effect on enterprises’ digitization, enterprises’ greening, and their digital–green synergistic development, and the conclusion still holds after robustness and endogeneity tests. A heterogeneity analysis shows that the heterogene

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Waqar, Shaista, Rubina Hanif, and Jennifer Loh. "Invisibility not invincibility: Pakistani women and the lack of career ascendance." Gender in Management: An International Journal 36, no. 6 (2021): 731–44. http://dx.doi.org/10.1108/gm-10-2020-0299.

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Purpose The purpose of this paper is to investigate the role of gender in the relationships between employee’s work experience and their chances of obtaining a job promotion. Design/methodology/approach Five hundred middle to lower management Pakistan employees from service industries were surveyed. Measures used to obtain data included work experience, job promotions and gender. Gender was dummy coded. Moderation analyses via SPSS was used to investigate the moderating effect of gender in the relationship between employee’s work experience and job promotions. Findings The results indicated th

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Souhail, Asma, and Hassane Darir. "Cultural Mediation in Tourism: Online Promotional Travel Guides as a Case Study." International Journal of Language and Literary Studies 5, no. 2 (2023): 89–100. http://dx.doi.org/10.36892/ijlls.v5i2.1250.

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In tourism, mediation refers to the assistance of tourists in their journey. In other words, mediation occurs when the mediator presents the culture of a place to potential tourists while making sure that the cultural elements are clear enough for the tourists to grasp. Culture is an embedded element in tourism promotion. Hence, the mediator must be well grounded in the culture in order to adequately transmit it to the tourists discovering it for the first time. The study relies on excerpts extracted from online travel guides, which have become a widely used means of promotion in “post-pandemi

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Arora, Rashmi, and Rakesh Joshi. "Impact of Export Promotion Programs on Export Performance: Review of Indian Classical Literature with Special Reference to Economic Reforms." Journal of International Business and Economy 20, no. 2 (2019): 74–96. http://dx.doi.org/10.51240/jibe.2019.2.4.

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In Indian context, contours of exports promotion as a result of eventual liberalisation of trade policies during the pre and post economic reforms have been captured by several eminent scholars at the macro as well as micro level. However, exclusive studies pertaining to impact of export To develop the understanding about the same, existing literature relating to impact of government promotional measures on export performance has been extensively reviewed in three broad categories. Based on the findings of research work, a structuralized summary and gaps in literature are identified to set the

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Sonfield, Matthew C. "Progress and Success in the Development of Black-Owned Franchise Units." Review of Black Political Economy 22, no. 2 (1993): 73–87. http://dx.doi.org/10.1007/bf02689944.

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One path to black entrepreneurship is via the franchise. This article analyzes the basic issues of progress and success in the development of black-owned franchise units, with a focus on the measurement and promotion of such progress and success. Existing measures and promotional efforts are evaluated, and the perspectives of both the franchisor and the franchisee are probed. Secondary sources of data are analyzed, as are a series of in-depth telephone interviews conducted with a sampling of top executives of both large and small franchisor companies and also with a variety of black owners of

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Kumar, Amit. "Analysis of Export Potential and Promotional Measures for Indian Carpets and Other Textile Floor Coverings." FIIB Business Review 1, no. 5 (2012): 31–38. http://dx.doi.org/10.1177/2455265820120403s.

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Vishnuram, L., and Dr M. Palanivel Rajan. "The Promotional Measures of District Industrial Center on MSMEs – A Case Study with Special Reference to Vandiyur Block of Madurai District." Bonfring International Journal of Industrial Engineering and Management Science 9, no. 4 (2019): 04–06. http://dx.doi.org/10.9756/bijiems/v9i4/9038.

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Yang, Jiajie. "Research On Marketing and Business Management Strategy of Sports Commercial Brand Based On 4ps Theory: A Case Study of Lululemon." Highlights in Business, Economics and Management 37 (July 18, 2024): 351–57. http://dx.doi.org/10.54097/wv3efn51.

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As a successful sports brand, Lululemon's marketing and corporate management strategies are based on the 4Ps theory, including product, price, promotion, and location. Firstly, Lululemon's brand profile showcases its position in the market, with analysis highlighting its successful business model in terms of economic benefits, number of stores, and core values. Secondly, the factors contributing to Lululemon's successful marketing were analyzed from four aspects: target market, product strategy, promotional activities, and pricing strategy, and in-depth discussions were conducted based on prac

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Suminar Ayu, Aulia, Novita Haryono, Sri Hastjarjo, Andrine Prima Afneta Arzil, and Widyantoro. "The Role of Outdoor Media and "Solo Berseri" Magazine in Enhancing the Effectiveness of Surakarta Municipal Program Promotion (ATT)." Aptisi Transactions on Technopreneurship (ATT) 5, no. 1Sp (2023): 49–67. http://dx.doi.org/10.34306/att.v5i1sp.315.

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This study aimed to provide input and evaluation for the Surakarta City Communication, Information, Statistics, and Encryption Service in measuring the effectiveness of their information dissemination work programs. Conducted as a descriptive quantitative research with a sample size of N = 30, the study assessed the media consumption patterns of Surakarta City residents and the affordability of the promotional media used by the Solo City Government. The findings of this study revealed that the magazine "Solo Berseri" possesses sufficient attractiveness and informational value, meeting the grat

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Mohd Sharif, Nurul Atiqah, Ameiruel Azwan Ab Aziz, Amirah Mohd Juned, Ariff Imran Anuar Yatim, Nursyaidatul Kamar Mohd Shah, and Wan Farah Wani Wan Fakhruddin Fakhruddin. "Unmasking Deception: Linguistic Cues Patterns Identification in Promotional Materials of Illegal Investment Scams." International Journal of Research and Innovation in Social Science VIII, no. IX (2024): 817–27. http://dx.doi.org/10.47772/ijriss.2024.809070.

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Misleading phraseology about illegal investment scams in promotional materials hinders financial sector regulation and investor protection. Understanding these tendencies and creating effective investor awareness measures are crucial. Using official-looking documents and websites that convey elitism and professionalism, illegal investment schemes make their huge profits seem more real. This study sought to understand how deceptive platforms lure potential investors. This was done by revealing deception strategies. Atlas.ti software was used to identify patterns of linguistic cues of deception

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Kabeu, Thomas Kinuthia. "Influence of Promotional Marketing Practices on Performance of Domestic Tourism in Kenya: A Case of County Government of Nakuru." Journal of Management Info 6, no. 2 (2019): 30–37. http://dx.doi.org/10.31580/jmi.v6i2.920.

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Abstract International tourism in Kenya has become increasingly vulnerable to international shocks, giving rise to interest in domestic tourism as an attempt to sustain the tourism market. The County Government of Nakuru has accordingly put in place various measures to market the sector domestically. This study aimed to assess the effect of these measures on performance of domestic tourism of the County Government of Nakuru, Kenya. The basic communication theory as developed by Schramm was used to guide the study. The study employed the proportionate stratified sampling design with three

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Rahman, Mahfuzur, Mohammad Shariful Islam, Md Al Amin, Rebaka Sultana, and Md Imran Talukder. "Effective Factors of Service Marketing Mix on Tourist Satisfaction: A Case Study." Asian Social Science 15, no. 7 (2019): 1. http://dx.doi.org/10.5539/ass.v15n7p1.

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The core goal of the study is to examine the relationship between the service marketing mix and tourist satisfaction. The study also attempted to measures the impact of each element of service marketing on tourist satisfaction at Ahsan Manzil in Bangladesh. In order to attain the goal of the research, a good number of extant literature was reviewed and a structured questionnaire was developed to meet the research gap. Based on the studied variables non probabilistic convenience sampling method used to collect data from a sample of 250 respondents who visited the place and seven causal hypothes

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Love, Kevin G., and Frank V. Hughes. "Relationship of Self-Assessment Ratings and Written Test Score: Implications for Law Enforcement Promotional Systems." Public Personnel Management 23, no. 1 (1994): 19–30. http://dx.doi.org/10.1177/009102609402300102.

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Job analysis data, self-assessment rating scales and a written promotional examination were developed to address thirteen specific performance areas. Self-assessment ratings were significantly related to written test scores for 73 police sergeant candidates. Relationships among these measures, opinions regarding the use of self-assessment, and seniority were reported.

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Mukherjee, Dhrubodhi, and Dalia Chowdhury. "What do the flyers say? Embedded ‘Orientalist’ constructions in social work study abroad programs in the United States." International Social Work 57, no. 6 (2012): 576–89. http://dx.doi.org/10.1177/0020872812441644.

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We conducted qualitative content analysis, using the theoretical lens of Edward Said’s concept of Orientalism, of nine study abroad flyers to India and Egypt sponsored by social work schools in the United States. We show that the promotional content of these flyers cater to Orientalist biases; we recommend measures to amend it.

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Angowski, Marek, Katarzyna Domańska, and Agnieszka Komor. "The Impact of Promotional Measures on the Buying Behaviour of Young Consumers on the Food Market." Annales Universitatis Mariae Curie-Skłodowska, sectio H, Oeconomia 51, no. 2 (2017): 9. http://dx.doi.org/10.17951/h.2017.51.2.9.

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Guerrero-Rodríguez, Rafael, Svetlana Stepchenkova, and Andrei Kirilenko. "Experimental investigation of the impact of a destination promotional video with physiological and self-reported measures." Tourism Management Perspectives 33 (January 2020): 100625. http://dx.doi.org/10.1016/j.tmp.2019.100625.

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Siu, Wanda. "Extended Parallel Process Model and H5N1 Influenza Virus." Psychological Reports 102, no. 2 (2008): 539–50. http://dx.doi.org/10.2466/pr0.102.2.539-550.

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This study integrated the Extended Parallel Process Model and forewarning cues to assess the promotion of preventive measures against the H5N1 influenza virus, a significant health threat that affects Asia, Europe, and the USA. There are two types of forewarning, (1) telling the audience that they will hear messages intended to persuade them and (2) telling the audience the topic and stance of the impending persuasive message. Analysis of ratings by 265 undergraduates indicated that forewarnings of the topic and stance of a promotional message on the H5N1 virus facilitated elaboration of copin

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Rao, Zhidan. "Multi Modal Analysis and Comparison of Epidemic Prevention Propaganda Posters between China and the UK: Taking Covid-19 Epidemic Prevention Propaganda Posters as an Example." Humanities and Social Science Research 8, no. 4 (2025): p67. https://doi.org/10.30560/hssr.v8n4p67.

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The promotional poster integrates various modes such as narrative images, text, and colors to express the theme of the promotion in a condensed manner. This article selects two epidemic prevention propaganda posters released by the Propaganda Bureau of the Central Propaganda Department of China and the National Health Service (NHS) in the UK as research objects. Based on Halliday’s Systemic Functional Grammar Approach(SFG), the visual grammar constructed by Kress and Van Leeuwen is used to analyze and compare the representational, interactive, and compositional meanings in epidemic prevention

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