Relevant bibliographies by topics / Promotional price

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Promotional price'

Author: Grafiati
Published: 10 September 2021
Last updated: 11 February 2022

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Journal articles on the topic "Promotional price"

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Kalwani, Manohar U., and Chi Kin Yim. "Consumer Price and Promotion Expectations: An Experimental Study." Journal of Marketing Research 29, no. 1 (February 1992): 90–100. http://dx.doi.org/10.1177/002224379202900108.

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The authors report results from a controlled experiment designed to investigate the impact of a brand's price promotion frequency and the depth of promotional price discounts on the price consumers expect to pay for that brand. A key feature of the work is that expected prices elicited directly from respondents in the experiment are used in the analysis, as opposed to the latent or surrogate measures of expected prices used in previous studies. As hypothesized, both the promotion frequency and the depth of price discounts are found to have a significant impact on price expectations. Evidence also supports a region of relative price insensitivity around the expected price, such that only price changes outside that region have a significant impact on consumer brand choice. Further, the authors find that consumer expectations of both price and promotional activities should be considered in explaining consumer brand choice behavior. Specifically, the presence of a promotional deal when one is not expected or the absence of a promotional deal when one is expected may have a significant impact on consumer brand choice. Finally, as in the case of price expectations, consumer response to promotion expectations is found to be asymmetric in that losses loom larger than gains.
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Berezvai, Zombor. "The pricing strategies of Hungarian food retail chains during the last recession." Acta Oeconomica 65, no. 3 (September 2015): 393–411. http://dx.doi.org/10.1556/032.65.2015.3.3.

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The paper seeks to explore the pricing strategies used by Hungarian food retail chains and how these strategies are related to the market and financial performance of the chains. A two-phase empirical research was carried out in 2011/2012. The research is based on 44 in-store observations, the analysis of price promotion leaflets and interviews with retail professionals. In-store observations focused on collecting data on baseline prices. The price promotion leaflets enabled the assessment of the promotional activity of the observed retailers. The interviews were used to check the validity of the research results. By grouping the analysed 11 retail chains along baseline price levels and price promotion activities, three different types of pricing strategies were identified. A relationship was found between the three pricing strategies and the performance indicators of the included chains. An important finding is that retail chains with a medium price level and low promotional activity were the least successful, while retailers with a low price level and high promotional activity achieved the best performance.
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Empen, Janine, Jens-Peter Loy, and Christoph Weiss. "Price promotions and brand loyalty." European Journal of Marketing 49, no. 5/6 (May 11, 2015): 736–59. http://dx.doi.org/10.1108/ejm-08-2013-0433.

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Purpose – This article aims to estimate the relationship between brand loyalty and price promotions on the German yoghurt market. It considers consumer loyalty to various corporate brands and their respective sub-brands to analyze promotional strategies between and within certain corporate brands with a larger loyal consumer segment and a moderate strength of consumer loyalty are well suited for effective price promotions following the idea of loss leader by Lal and Matutes (1994). Design/methodology/approach – The paper’s approach follows Allender and Richards’ (2012) and extends to explicitly considering the product line management of every manufacturer in the market. In the first step, a random coefficient logit specification is estimated to compute measures of brand loyalty for each brand. In the second step, the relationship between brand loyalty measures and the frequency and depth of price promotions is analysed. Findings – The results suggest that weaker corporate brands are promoted more aggressively supporting the model hypotheses by Koças and Bohlmann (2008). Within the manufacturer’s product line, sub-brands with a larger loyal consumer segment and a moderate strength of consumer loyalty are more often used for effective price promotions which reflects the idea of loss leading first introduced by Lal and Matutes (1994). Research limitations/implications – The results are limited to a static relationship between brand loyalty and price promotions. Analyzing the dynamics of the relationship between brand loyalty and price promotions should prove fruitful in enhancing the understanding of retailer strategies and provides additional implications for managerial decisions in retailing. Practical implications – Managers need to be more aware of the linkages between product line management and promotional strategies. Changes in the product line management may require a redirection of the promotional measures and strategies. Social implications – Consumer behavior with respect to brand loyalty to some extent determines price promotional strategies of retailers. The promotional strategies provide opportunities to save expenditures, especially for non-loyal and low income households. Originality/value – Matching and analyzing two detailed (consumer, retail) scanner data sets to investigate the relationship between the measures of brand loyalty and the retailers’ price promotional strategies. Novel is the modeling of two different dimensions of brand loyalty (size and strength) and the consideration of sub-brands. The results clearly show that promotional strategies vary not only between corporate brands but also between sub-brands of the same corporate brand.
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Lowe, Ben, Fanny Chan Fong Yee, and Pamela Yeow. "Price promotions and their effect upon reference prices." Journal of Product & Brand Management 23, no. 4/5 (August 18, 2014): 349–61. http://dx.doi.org/10.1108/jpbm-01-2014-0485.

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Purpose – The purpose of this study is to resolve inconsistencies in the literature about how one-time price promotions affect reference prices. Specifically, this study suggests that the measure of reference price used within a study (e.g. expected price or fair price) can affect the outcomes of that study. Design/methodology/approach – This research uses three separate experiments, replicating and extending existing work, to simulate purchasing decisions for products in the context of a price promotion. Experiments allow careful control of the confounds presumed to cause the inconsistencies between studies. Findings – Study 1 shows that measurement of different reference prices within the same experiment leads to carryover effects, which inflate the correlation between measures. Expected price and fair price appear to be conceptually and empirically distinct and should be measured separately to reduce design artifacts. Study 2 shows that one-time price promotions affect fair price, but not expected price, and Study 3 shows expected price and fair price converge after multiple promotions. Research limitations/implications – Independent measurement of reference price concepts allows robust claims about their distinctiveness. These findings have implications for how reference price should be measured in survey research and for pricing and promotional strategy. Originality/value – This research contributes by showing how the measure of reference price used affects the outcomes of price promotion studies. It does this through the replication and extension of past research. Replication allows greater confidence in the findings of past research, and testing the same findings under different conditions allows for the boundaries of existing research to be delimited and generalizations to be made.
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Keller, Wiebke I. Y., Barbara Deleersnyder, and Karen Gedenk. "Price Promotions and Popular Events." Journal of Marketing 83, no. 1 (November 19, 2018): 73–88. http://dx.doi.org/10.1177/0022242918812055.

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Managers often use popular events, such as the Olympics, to advertise their brands more heavily. Can manufacturers and retailers capitalize on these events to enhance the response to their price promotions? This study empirically examines whether the sales response to price promotions is stronger or weaker around events than at nonevent times, and what factors drive this relative promotion response. Studying 242 brands from 30 consumer packaged goods categories in the Netherlands over more than four years, the authors find that a price promotion offered around a popular event often generates a stronger sales response than the same promotion at nonevent times, with a price promotion elasticity that is 9.3% larger, on average, during events. Still, the variance in relative promotion response across brands and events is high, and the authors identify several drivers that managers should consider before shifting promotions toward event times. Currently, managers often do not take these drivers into account. This study provides guidelines to improve promotional timing decisions in relation to popular events.
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Peattie, Sue. "The Use of Sales Promotion Competitions in Social Marketing." Social Marketing Quarterly 5, no. 1 (March 1999): 22–33. http://dx.doi.org/10.1080/15245004.1999.9961034.

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It has been suggested that many social marketing campaigns fail because they assign advertising the primary role and fail to develop and use all of the available marketing mix tools. In addition, social advertising has to compete for the public's attention with increasingly costly and sophisticated commercial marketing campaigns. This has led to a growing interest in sates promotion techniques for social marketing. Despite the increasing use of sales promotion techniques in the commercial sector, they have never received the academic scrutiny given to advertising. These techniques have traditionally been “bundled” together, with the research conducted being dominated by value-increasing promotions (those which alter the product/price “deal”) involving money-off, coupons or “x % extra for free.” These promotional techniques are the least appropriate for social marketing campaigns, which rarely involve either a tangible product or an economic price. Value adding campaigns (those which introduce benefits not directly connected to the core product or its price) such as promotional competitions (also known as contests and sweepstakes) or give-aways, are the most suitable for social campaigns but the least well understood in terms of research. This paper discusses alternative “below-the-line” promotional tools and demonstrates how promotional competitions - in particular - can help with the distinctive communication challenges faring social marketers. Experience and research from the commercial sector is used to suggest guidelines for planning competitions.
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Yan, Ke, Guowei Hua, and T. C. E. Cheng. "Green Supply Chain Management with Cooperative Promotion." Sustainability 13, no. 6 (March 15, 2021): 3204. http://dx.doi.org/10.3390/su13063204.

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Green supply chain management has received increasing attention as consumers have become more environmentally conscious. Manufacturers are making green investments to meet consumers’ demands, while retailers in different markets often engage in cooperative promotion to attract more consumers. This study develops game theoretic models for investigating cooperative promotion for two cross-market firms with different channel structures, i.e., decentralized and centralized. The manufacturer determines the wholesale price for the retailers and the green investment of a product, and the retailers determine the promotional effort and retail price. This study finds that whether the firms join in cooperative promotion mainly depends on the wholesale price, as well as the impacts of the price, green investment, and cooperative promotional activities on the demand. When the wholesale price is relatively low, the retail price of the decentralized green supply chain must be lower than that of the centralized green supply chain. On the contrary, the difference in the retail price between the two green supply chains varies with the impacts of green investment and cooperative promotional activities on demand. In addition, due to the influence of channel structure, the contribution to cooperative promotion of the centralized supply chain is more than that of the decentralized supply chain with the most given conditions. Moreover, as the impact of cooperative promotional activities on demand increases, the centralized green supply chain does not necessarily result in higher profits than the decentralized green supply chain.
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Udegbe, Scholastica Ebarefimia, and Azeez Adekunle Aliu. "Social Medial Promotional Activities Influence on Purchase Choice Decision and Price of Perishable Food Items during COVID-19 in Lagos, Nigeria." European Journal of Business and Management Research 6, no. 4 (August 9, 2021): 245–51. http://dx.doi.org/10.24018/ejbmr.2021.6.4.981.

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This study aimed to research if promotional activities on social media influence purchase choice decisions, consumers impulse buying, the price for perishable food items, like vegetables, fruits, beef, fish, and others during the COVID-19 pandemics. Likewise, if there are differences between the original market price of goods before the COVID-19 pandemic and the promotional online prices during the pandemic, to investigate if the online price of delivering goods to consumer homes influence consumer quantity purchase decision, and if there is any relationship between consumer location and price of goods delivery during the COVID-19 pandemics. The results suggest that promotional activities on social media for perishable food items during the pandemic does not necessarily influence consumers purchase choice decision, but rather, influence consumer quantity purchase, and there is a difference between the original market price of goods before the COVID-19 – pandemic and the promotional online price during the pandemic. Likewise, there is a relationship between consumer location and price of goods delivery during the COVID-19 pandemics. The findings of the study showcase a typical situation of things during a crisis in a developing country, where people take advantage of situations to exploit the helpless. Prices of goods increased, and people had no choice but had to buy because man cannot do without food.
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Pauwels, Koen, Dominique M. Hanssens, and S. Siddarth. "The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity." Journal of Marketing Research 39, no. 4 (November 2002): 421–39. http://dx.doi.org/10.1509/jmkr.39.4.421.19114.

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To what extent do price promotions have a long-term effect on the components of brand sales, namely, category incidence, brand choice, and purchase quantity? The authors answer this question by using persistence modeling on weekly sales data of a perishable and a storable product derived from a scanner panel. Their analysis reveals, first, that permanent promotion effects are virtually absent for each sales component. Next, the authors develop and apply an impulse response approach to estimate the promotional adjustment period and the total dynamic effects of a price promotion. Specifically, they calculate the long-term equivalent of Gupta's (1988) 14/84/2 breakdown of promotional effects. Because of positive adjustment effects for incidence but negative adjustment effects for choice, the authors find a reversal of the importance of category incidence and brand choice: 66/11/23 for the storable product and 58/39/3 for the perishable product. The authors discuss the implications of the findings and suggest some areas for further research.
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Chung, Jaekwon. "Effect of Quality Uncertainty, Regulatory Focus, and Promotional Strategies on Perceived Savings for Sustainable Marketing." Sustainability 12, no. 14 (July 14, 2020): 5653. http://dx.doi.org/10.3390/su12145653.

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Quality uncertainty is one of the major challenges for new products entering a market. Companies launching new products may consider price-related promotions to stimulate consumer purchases. Prior studies have investigated the impacts of quality uncertainty and price-related promotions on consumer behavior. However, studies that consider quality uncertainty and price-related promotions on consumers’ perceived savings based on regulatory focus are rare. Therefore, this study aims at investigating the impacts of price-related promotions (price discount and value-added promotion), quality uncertainty (high vs. low), and regulatory focus (promotion vs. prevention) on perceived savings. Survey studies were conducted, and results were analyzed. The results indicate that when quality uncertainty level is high, perceived savings for price discount and value-added promotions are higher for promotion-focused consumers compared with prevention-focused consumers. By contrast, when quality uncertainty level is low, perceived savings for price discount and value-added promotions are higher for prevention-focused consumers compared with promotion-focused consumers. The results of this study are expected to assist companies in introducing new products to develop sustainable price-related promotions.
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Dissertations / Theses on the topic "Promotional price"

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Tasic, Ivan. "Impact of retailer's promotional activities on customer traffic." Texas A&M University, 2003. http://hdl.handle.net/1969.1/5880.

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The usual theoretical assumption that the retailer's promotional activities serve the purpose of attracting customers into stores lacks empirical verification. The relationship between promotional activity and customer count is examined empirically in just a few studies, and no significantly positive association is found. This dissertation is a comprehensive empirical study of a unique time series cross section dataset, which contains scanner data representing 28 product categories in a large supermarket chain over two and a half year long period. The main result of this dissertation is that retailer's promotional activities are positively related to customer count. Two constructed measures of the promotional activity have a positive significant effect on store traffic that is comparable with the customer count effect of an average holiday. Some 55 percent of the positive long-run promotional activity effect is felt immediately, and the remaining 45 percent is spread over a five week long period. The promotions have prolonged effects that last until the next promotional peak -€“ the next holiday. It is also found that promotional discounts have positive and significant effect on store profit.
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Chung, Hoe Sang. "Essays on Pricing and Promotional Strategies." Diss., Virginia Tech, 2013. http://hdl.handle.net/10919/51810.

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This dissertation contains three essays on theoretical analysis of pricing and promotional strategies. Chapter 1 serves as a brief introduction that provides a motivation and an overview of the topics covered in the subsequent chapters. In Chapter 2, we study optimal couponing strategies in a differentiated duopoly with repeat purchase. Both firms can distribute defensive coupons alone, defensive and offensive coupons together, or mass media coupons. They can also determine how many coupons to offer. Allowing consumers to change their tastes for the firms' products over time, we find that the optimal couponing strategy for the firms is to only distribute coupons to all of the customers who buy from them. The effects of intertemporally constant preferences and consumer myopia on the profitability of the optimal couponing are investigated as well. Chapter 3 examines the profitability of behavior-based price discrimination (BBPD) by duopolists producing horizontally differentiated experience goods. We consider a three-stage game in which the firms first make price discrimination decisions followed by two-stage pricing decisions. The main findings are: (i) there are two subgame perfect Nash equilibria where both firms do not collect information about consumers' purchase histories so that neither firm price discriminates and where both firms collect consumer information to practice BBPD; and (ii) BBPD is more profitable than uniform pricing if sufficiently many consumers have a poor experience with the firms' products. The asymmetric case where one firm produces experience goods and the other search goods is also investigated. Chapter 4 provides a possible explanation of the fact that one ticket price is charged for all movies (regardless of their quality) in the motion-picture industry. Considering a model a la Hotelling in which moviegoers form their beliefs about movie quality through pricing schemes to which an exhibitor commits, we characterize the conditions under which committing to uniform pricing is more profitable than committing to variable pricing. The welfare consequences of a uniform pricing commitment and some extensions of the model are discussed as well.
Ph. D.
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Sabbir, S. M., and Tadele Worku Birmeji. "A Comparative Study between Price and Non-Price Sales Promotional Strategy in the Introduction Stage of Consumer Products." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35124.

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Either it is because of some significant active trends in the business world, or the attractive cut of cost and increase in profit, companies now days are focusing on sales promotion activities. But in reality, most of companies that are introducing new products are not getting what they intend to get. They are facing loses. One of the reasons is lack of understanding which specific sales promotion is preferable at that stage.

As the authors described on the background of the study, a lot of studies have been done to indicate preferable sales promotional tools for consumer’s goods. Even though those studies have found significant results, there is still a gap which needs further investigation. According to those studies, the result that indicates the more preferable sales promotional tool have to be tested under different discount magnitude range and variety of products.

Based on the above gap the study has been undertaken with the purpose of comparing two dominant sales promotional tools: price and non-price sales promotion. This comparison has been done on three new different consumer goods that have different characteristics. The authors believe that this will contribute to fill the gap on the findings of previous researches on the area of sales promotion.

To fulfill the purpose of the study, descriptive and comparative type of study has been conducted by using controlled field experiment. Data has been collected by using structured questionnaire from three undergraduate classes of Umea University, Umea, which are (i.e., classes) selected using judgmental sampling. Collected data has been analyzed using SPSS-descriptive statistics.

The result reveals that, consumers of newly introduced consumer good will use the price of the product as a cue for a quality and prefer to have cash discount rather than gift offers. More ever, marketing stimuli (i.e. sales promotion) can have impact on the occurrence of the impulse buying behavior. Therefore, companies that are introducing a new consumer product and using price sales promotion as a strategy are more likely to attract new consumers and create impulse buying behavior, which result in an increase in sales.

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Duarte, Pedro Miguel Frazão Barardo de Oliveira. "Como evoluíram as estratégias promocionais das FMCGS’ desde 2012? : estudo de caso." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20635.

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Mestrado em Marketing
Este estudo de caso pretende analisar a evolução da estratégia promocional das empresas de grande consumo em Portugal, desde 2012, após a campanha promocional do Pingo Doce, a 1 de maio do mesmo ano. O objetivo é compreender como é que as FMCGs' reagiram e criaram estratégias para combater ou alinhar-se com uma dinâmica promocional agressiva. São abordadas temáticas de pricing, ajustamento de preço e relacionamento entre produtores e retalho, que têm sido pouco estudadas e podem ter relevância para compreender a dinâmica promocional no nosso país. Adotou-se uma abordagem qualitativa e estratégia de estudo de caso. Assim, foram conduzidas diversas entrevistas informais ao longo de meses, juntamente com entrevistas estruturadas a peritos de FMCG. Concluiu-se, no final deste estudo, que as FMCGs' líderes de categoria se tornaram parceiros estratégicos dos retalhistas, trabalhando em colaboração com estes e alinhando conjuntamente as estratégias promocionais. Desta forma, foi possível criar um maior equilíbrio de poder entre ambos os lados. Acrescente-se ainda que, recentemente, surgiu um novo conceito de pricing, Every Day Promo Price, com frequências promocionais constantes. Para que tal aumento de frequência fosse sustentável para as FMCGs', foi necessário negociar uma redução na profundidade de desconto.
This case study aims to analyze the evolution of the promotional strategies of FMCGs' based in Portugal, since 2012, following Pingo Doce's 1st of May promotional campaign. The objective is to understand how FMCGs' reacted towards new aggressive promotional strategies established by retailers; it will be analyzed how FMCGs' collaborated or confronted these. The themes of pricing, price adjustment and relationships between producers and retailers will be studied. In the past, these have not been explored exhaustively and may play an important role to understand the Portuguese promotional dynamics. A qualitative case study approach was adopted, in which informal interviews over the last few months, and structured interviews with FMCG specialists took place. From the findings in this study, one can conclude that category leader FMCGs' became retailers' strategic partners, working alongside and defining the promotional strategy together. Therefore, it is possible to create a power balance between both sides. Also, recently, a new pricing strategy was found, Every Day Promo Price, which consists in a constant promotional frequency. FMCGs had to balance frequency by reducing promotional discounts depth, to have a sustainable strategy.
info:eu-repo/semantics/publishedVersion
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Gomon, Stephanie J. "The Influence of Promotional Brochures and Pricing Strategies on Consumer Purchase Decisions for Forest Stewardship Council Certified Hardwood Boards in Home Centers." Thesis, Virginia Tech, 2004. http://hdl.handle.net/10919/10025.

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This study is one of the first of its kind to examine actual consumer purchasing decisions for forest products certified by the Forest Stewardship Council (FSC). Consumer purchasing was examined based on the presence or absence of a promotional brochure and a price premium for red oak and yellow poplar surfaced-four-sides (S4S) boards. This research also compared typical demographic factors for purchasers and non-purchasers of FSC certified S4S boards. Finally, the study examined subscales from a previously designed ecoscale to determine whether two of the subscales were effective predictors of the sale of FSC certified boards. Due to significant interactions between the price premium and the promotional brochure, Analysis of Variance (ANOVA) statistics could not be interpreted. However, these strong interactions indicate that these two factors are interdependent. Examining respondents' understanding of the trade term, "certification," showed that most did not understand the term as it is used by the forest products industry. Respondents did not link certification directly with the environment, but rather stated that it was a measure of quality excellence. This illustrates that the forest products industry must use more specific descriptions that consumers will understand when referring to certification. Based on survey results from this study, a large proportion of respondents who paid more for FSC certified boards were unable to recall whether they had cost any more than the alternative product. Respondents of this study were not found to have a high level of confidence in the environmental claims of any group. These included forest products companies, industry associations, and independent organizations. The subscales of a previously designed ecoscale were not found to be strong indicators of a respondents' likelihood to purchase FSC certified S4S boards. This project should be seen as a starting point for additional researchers interested in studying actual purchase decisions of consumers of environmentally conscious products, such as certified hardwood boards.
Master of Science
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Couto, Monica Antunes do. "Promoção de preço no varejo alimentar." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/19966.

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O presente estudo tem como objetivo investigar a sensibilidade do consumidor a preço após promoções com diferentes percentuais de desconto em produtos líderes e não líderes e com duas maneiras distintas de comunicação da oferta. Tal questão é relevante, pois um plano de oferta otimizado possibilita ganho dos dois lados da cadeia: consumidor e varejista. O consumidor reconhece e valoriza a oferta e o supermercadista não sofre com o desperdício de recursos financeiros, ou com a aplicação de recursos em produtos que trazem pouco retorno à empresa. Além disso, se a empresa compreende o comportamento do cliente em períodos promocionais é possível projetar melhor as receitas e o estoque. Algumas variações de desconto não são reconhecidas pelos clientes e, portanto, não resultam em aumento na quantidade comprada. Além disso, a maneira que uma oferta é comunicada desempenha um papel fundamental para o sucesso de uma promoção de preço, seja ela para produtos líderes ou não líderes. Os resultados dos experimentos foram medidos de maneira comparativa entre os produtos analisados. A pesquisa foi realizada em uma rede de supermercados no interior do Estado de São Paulo e é quantitativa experimental. Este estudo pretende contribuir para a prática empresarial e acadêmica. No plano corporativo, possibilita um melhor entendimento de como variações no percentual de desconto de preço influenciam de maneira diferente na quantidade vendida, oferece alternativas que possibilitam aos varejistas a implantação de políticas de oferta mais eficientes, ampliando o conhecimento da relação: precificação e respostas dos consumidores, e mostra que mudanças simples na maneira de comunicar a oferta geram impactos importantes na quantidade vendida. Já no plano acadêmico, agrega conteúdo à literatura de precificação no varejo. Os resultados deste estudo trazem implicações para os varejistas e a indústria alimentícia.
The present study aims to investigate the price sensitivity of consumers to price and promotions with different percentages of price reduction in leading and non-leading products and to two different ways of communicating the offer. This investigation is relevant, since optimized alternatives allow the gain of both sides: consumer and retailer. To the consumers, as they recognize and value the price promotion, and to the supermarkets, as they will not suffer from the waste of financial resources, or the application of resources in products that bring little return to the company. In addition, if the company understands customer behavior during promotional efforts, sales and inventories can be better predicted. Some price promotional discount variations are not recognized by customers and therefore do not result in an increase in the quantity purchased. In addition, the way an offer is communicated plays a key role in the success of a price promotion, whether for leading or non-leading products. An empirical research through experimental design was conducted, allowing valuable comparisons among different products and different price and promotional alternatives. The research was carried out in a supermarket chain in cities of the State of São Paulo. This study offers contributions not only to conceptual frameworks, but also to business applications. At the corporate level, it contributes to: a better understanding of how variations in the percentage of price discounts influence the quantity sold, offers alternatives for retailers to implement more efficient promotional policies, broadens the knowledge about the relationship between pricing and consumer responses, and shows that simple changes in the way to communicate promotions can have significant impacts on the quantity sold. In the conceptual context, it aggregates knowledge to the literature of pricing in the retail industry. The results of this study have therefore implications for retailers and for the food industry.
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Urun, Seren. "PRICE PROMOTION, QUALITY AND BRAND LOYALTY." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31712.

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PASQUI, GEORGES. "La promotion des ventes par l'attribution d'avantages divers." Rennes 1, 1990. http://www.theses.fr/1990REN11035.

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Cette these a pour objet l'etude juridique, historique et actuelle, ainsi que l'analyse economique, des diverses operations promotionnelles qui par l'attricution d'avantages divers, en nature ou en especes, remis principalement aux consummateurs, mais egalement aux professionnels, permettent de developper les ventes directement ou indirectement. L'etude se divise en trois grandes parties : 1)les ventes avec primes. 2)les loteries, jeux et concours. 3) les dons, liberalites et cadeaux. Les ventes avec primes incluent toutes les operations qui de pres ou de loin peuvent y etre rattachees (reductions de prix diverses, revente a perte, echantillons, nombreuses ventes reglementees, etc. . ). Les loteries, jeux et concours precisent les differences entre ces trois types d'operations que le public a tendance a confondre. A l'inverse des ventes avec primes, les loteries et les jeux sont sans obligation d'achat. Par contre, la participation aux concours necessite generalement un ou plusieurs achats. Enfin, les dons, liberalites et cadeaux traitent des methodes de promotion non liees directement a un achat mais qui permettent "d'entretenir l'amitie". L'objectif de cette these est de presenter tous les types d'operations prmotionnelles donnant ou faisant esperer aux clients, certains ou potentiels, un avantage en nature ou en especes. En precisant bien les limites imposees par les textes legaux et reglementaires et eur interpretation jurisprudentielle
The purpose of this thesis is a legal, historical and topical study and economic analysis of various promotion operations using different cash or kind incentives. These are not only available to the consumer but also to those in the profession to develop sales both directly and indirectly. A three points study : 1)bonus sales. 2) raffles, games and competitions. 3)gifts and gratuities. Bonus sales include all operations with any form of bonus (price discounts, sell-outs, samples, sales subject to regulations, ect. . )faffles, games and competitions are different types of operations betwween which the public often fails ot draw a distinction. Unlike bonus sales, raffles and games are not subject to purchase. However, participation in a competition is generally subject to one or several purchases. Gifts and gratuitiesinvolue promotion methods which are not directly linked with a purchase but which create a friendly relationshit. The aim of this thesis is to describe these different types of sales promotion operations which give or make the customer or potential customer expect something extra in cash or in kind. It specifies the limits set by legal texts and regulations with their interpretation according to case law. Legal operations are illustrated
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Bolton, Dorcia E. "THE IMPACT OF CUSTOMIZED PRICE PROMOTION AND FUNCTIONAL IMPULSIVITY ON EVALUATION OF DEALS: AN EMPIRICAL INVESTIGATION." Cleveland State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=csu1534778131125585.

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Zöllner, Felix [Verfasser]. "Premium Price-Promotion : Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung / Felix Zöllner." Frankfurt : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2015. http://d-nb.info/1080455736/34.

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Books on the topic "Promotional price"

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Zenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Cambridge, Mass: Marketing Science Institute, 1998.

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Zenor, Michael J. The impact of marketing policy on promotional price elasticities and baseline sales. Cambridge, Mass: Marketing Science Institute, 1998.

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Gene, Markowski, Tumbusch Tom, and Tomart Publications (Firm), eds. Tomart's price guide to character & promotional glasses: Including Pepsi, Coke, fast-food, peanut butter, and jelly glasses, plus dairy glasses & milk bottles. Dayton, Ohio: Tomart Publications, 1990.

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Feinman, Jeffrey P. Sweepstakes, prize promotions, games, and contests. Homewood, Ill: Dow Jones-Irwin, 1986.

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Zöllner, Felix. Premium Price-Promotion: Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung. Frankfurt am Main: PL ACADEMIC RESEARCH, 2015.

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Kalwani, Manohar U. Consumer price and promotion expectations: An experimental study. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1990.

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James, Tim. The price, promotion and quality decision within not-for-profit organisation. Loughborough: LoughboroughUniversity of Technology, Department of Management Studies, 1990.

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Leeflang, P.S. H., 1946- and Wittink Dick R, eds. Flexible decomposition of price promotion effects using store-level scanner data. Cambridge, MA: Marketing Science Institute, 2002.

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Prince Edward Island. Health and Community Services Agency. Circle of health kit: Prince Edward Island's health promotion framework. Charlottetown, P.E.I: The Quaich Incorporated, 1996.

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McAlister, Leigh. The impact of price promotions on a brand's market share, sales pattern and profitability. Cambridge, Mass: Marketing Science Institute, 1986.

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Book chapters on the topic "Promotional price"

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Nguyen, Dung. "Price Promotions." In Marketing Decisions Under Uncertainty, 89–127. Boston, MA: Springer US, 1997. http://dx.doi.org/10.1007/978-1-4615-6209-2_4.

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Kouyate, Zoumana, Kléouforo M. Dao, Oumar Togola, Abdoul Karim Malle, Oumar Malle, Kaly Diakite, and Abdoulaye Traore. "Cowpea Seed Innovation Platform: A Hope for Small Seed Producers in Mali." In Enhancing Smallholder Farmers' Access to Seed of Improved Legume Varieties Through Multi-stakeholder Platforms, 143–56. Singapore: Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-15-8014-7_10.

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AbstractCowpea is a food crop of great importance to the people of Mali due to its contribution to food security, improvement of producers’ incomes, a price that is higher than that of cereals, and an important role in social relationships. However, the availability of good quality seeds is a major constraint to its production and productivity. As seeds are the key input in agriculture, an innovation platform has been established at the Cinzana Agronomic Research Station in May 2016 to improve the production and distribution of cowpea seeds in Mali. It brings together farmers, distributors, transporters, financial and technical services, and NGOs. This ensures greater sharing of information and knowledge among the different actors involved in the cowpea seed value chain. Two bodies of governance were set up: Program Planning Committee and Executive Office. Significant results have been achieved in three years of existence: the number of varieties used has increased from 5 to 12. The amount of foundation seeds produced annually has increased from 1 t to more than 20 t. The sales strategy in small packs proved very effective by reaching more farmers. Promotional activities involved 25 training sessions for 1097 farmers in different aspects of the value chain and 299 demonstrations, involving 2934 producers and benefiting 12193 farmers.
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Bambauer-Sachse, Silke, and Laura Massera. "Effects of Price Promotions on Consumers’ Reference Prices: The Role of Contextual Factors and Price Claims." In Rediscovering the Essentiality of Marketing, 557–62. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_113.

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Laroche, Michel, Maria Kalamas, and Xavier Renard. "The Effects of Price Promotions on Consumers’ Price Beliefs." In Creating and Delivering Value in Marketing, 135. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11848-2_44.

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Howells, Jeremy, and Ian Neary. "Promotion, Prices and Profits." In Intervention and Technological Innovation, 105–39. London: Palgrave Macmillan UK, 1995. http://dx.doi.org/10.1057/9780230379169_4.

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Sargent, Amanda, Jan Watson, Yigit Topoglu, Hongjun Ye, Wenting Zhong, Hasan Ayaz, and Rajneesh Suri. "Reliability of Consumer Choices for Conflicting Price Promotions." In Advances in Neuroergonomics and Cognitive Engineering, 103–9. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-20473-0_11.

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Reid, Mike, Peter Thompson, Felix Mavondo, and Karen Brunsø. "Give me the Money…or Maybe the Deal: Does Sales Promotion Proneness Influence Consumers’ Willingness to Switch from Price to Non-Price Promotions?" In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 24–28. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_10.

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Tamura, Masaoki. "Prize Promotions for Solving Firms’ Time Inconsistency." In Economic Signals, 7–21. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8938-1_2.

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Gan, Min, and Honghua Dai. "Quantitatively Evaluating the Effects of Price Promotions Using Data Mining." In Information Systems Development, 485–97. New York, NY: Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4614-4951-5_39.

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Choi, Sunhee, Wesley Friske, Sangno Lee, and James Wilcox. "The Effects of Price Promotions on New and Mature Products." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 32. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_17.

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Conference papers on the topic "Promotional price"

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Lii, Yuan-Shuh, and Chieh Lun Lin. "The Effects of Product Line Prices and Competitors' Prices on Consumers’ Evaluations of Reference Price Advertisements." In Japan International Business and Management Research Conference. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/jibm.v1i1.218.

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This study presents empirical evidence on the effect of product-line prices and competitors' prices on consumers' price judgments as well as on consumers' use of advertised reference price (A.R.P.) as reference across two product categories. Using a 2 x 2 x 2 factorial design experiment, the findings indicated that consumers did not consider product line prices as an important reference. Competitors' prices were found to be a significant reference in the case of frequently purchased product categories. The moderating roles of product line prices and competitors' prices in reference price advertisements were not found. A.R.P. still exerted the greatest influence on consumers' evaluations of a promotional offer across two product categories.
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Radavičienė, Indrė, Vytautas Dikčius, and Veranika Slavuta. "Impact of different price discount frames and levels on customer perception and behavioural intention." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.002.

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Purpose – this paper aims to examine the effect of framing price promotion on consumers’ purchase intentions. The main purpose of this paper is to analyse the impact of percentage and monetary price discount frames, discount levels of 20%, 40%, 60% and 80% on customer behavioural intention and perception within a high-end hospitality industry context. Research methodology – this study considers 8 manipulated sample scenarios that have been developed. In summary, the experiment consisted of 2×4 designs of the high-end hospitality industry. Two independent variables were included in the experiment: two discount formats (€-off, %-off) and four discount levels to instigate the impact it has on the behavioural intentions and perceptions. Findings – research has proved that in the high-end hospitality industry, different price discount frames and levels have a significant impact on customer behavioural intentions and perceptions. Research limitations – the results of this study show that the threshold for the discount rate may depend on the type of hotel. Therefore, in the future, the impact of a discount on several hotels of different levels should be assessed in one study. Practical implications – the practical implication for service firms that want to use price discount promotions to encourage sales and increase revenue is that they should carefully consider the price range and the value or quality of image they intend to signal when using these different price discount frames and the service they are selling to determine the discount level to use. Originality/Value – this paper is valuable to high-end service marketers that seek to use price discount promotions to encourage sales and increase revenue.
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Li, Zhen, and Katsutoshi Yada. "Why do Retailers End Price Promotions: A Study on Duration and Profit Effects of Promotion." In 2015 IEEE International Conference on Data Mining Workshop (ICDMW). IEEE, 2015. http://dx.doi.org/10.1109/icdmw.2015.56.

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Song, Ella. "Evaluating the Effectiveness of Price Promotions." In 3rd International Conference on Research in Management and Economics. Acavent, 2020. http://dx.doi.org/10.33422/3rd.imeconf.2020.09.198.

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Wu, Jianghua, and Xin Zhai. "A Promotion Model by Randomizing Price in Electronic Commerce." In 2007 International Conference on Service Systems and Service Management. IEEE, 2007. http://dx.doi.org/10.1109/icsssm.2007.4280213.

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Yang, ZhiBang, Xu Zhou, Yifu Zeng, Fei Zeng, and Yantao Zhou. "Identifying most preferential skyline product combinations under price promotion." In 2016 12th International Conference on Natural Computation and 13th Fuzzy Systems and Knowledge Discovery (ICNC-FSKD). IEEE, 2016. http://dx.doi.org/10.1109/fskd.2016.7603455.

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Jiao, Can, Xiaoyan Zhu, and Yuqiang Fu. "Optimal Price, Reliability, Extended Warranty Price and Extended Warranty Sales Promotion Timing for New Products." In 2018 12th International Conference on Reliability, Maintainability, and Safety (ICRMS). IEEE, 2018. http://dx.doi.org/10.1109/icrms.2018.00090.

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Donndelinger, Joseph, and Scott M. Ferguson. "Design for Marketing Mix: The Past, Present, and Future of Market-Driven Product Design." In ASME 2017 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2017. http://dx.doi.org/10.1115/detc2017-68275.

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The four Ps of the Marketing Mix are defined as Product, Price, Place and Promotion. The last forty years of engineering design research has seen an increased incorporation of preference into the design process in response to meeting the demands of each ‘P’. This incorporation began with surrogates of preference in Design for Product problem formulations where an objective (such as minimizing weight, for example) represented a firm’s desire to reduce cost and maximize profit. As our community progressed toward Design for Price problem formulations, we began to represent preferences both of the designer — using decision theory techniques — and of the customer — often in the form of random utility models that then informed models of demand. The Design for Market System special session was created in response to our transition to Design for Place, though much work remains to be done. The objective of this paper is to highlight the advancements of the community through the first two P’s (Product and Price) while also highlighting the need, and exciting research opportunities, that exist as we transition to Design for Place and Design for Promotion.
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Stangl, Barbara, and Thomas Reutterer. "THE MEDIATING ROLE OF EMOTIONS IN A PRICE PROMOTION SETTING." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.02.09.01.

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"The Impact the Price Promotion Has on the Manufacturer’s Performance." In International Conference on Operations Research and Enterprise Systems. SciTePress - Science and and Technology Publications, 2013. http://dx.doi.org/10.5220/0004341103430346.

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Reports on the topic "Promotional price"

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O'Connell, Martin, and Xavier Jaravel. Grocery prices and promotions during the COVID-19 pandemic. Institute for Fiscal Studies, October 2020. http://dx.doi.org/10.1920/bn.ifs.2020.bn0306.

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Hitsch, Günter, Ali Hortaçsu, and Xiliang Lin. Prices and Promotions in U.S. Retail Markets: Evidence from Big Data. Cambridge, MA: National Bureau of Economic Research, September 2019. http://dx.doi.org/10.3386/w26306.

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Busse, Meghan, Duncan Simester, and Florian Zettelmeyer. "The Best Price You'll Ever Get" The 2005 Employee Discount Pricing Promotions in the U.S. Automobile Industry. Cambridge, MA: National Bureau of Economic Research, May 2007. http://dx.doi.org/10.3386/w13140.

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