Relevant bibliographies by topics / Promotional signage

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Promotional signage'

Author: Grafiati
Published: 4 June 2021
Last updated: 26 July 2025

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Journal articles on the topic "Promotional signage"

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Cianfrone, Beth A., and James J. Zhang. "Differential Effects of Television Commercials, Athlete Endorsements, and Venue Signage during a Televised Action Sports Event." Journal of Sport Management 20, no. 3 (2006): 322–44. http://dx.doi.org/10.1123/jsm.20.3.322.

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This study examined the differential effectiveness of television commercials, athlete endorsements, venue signage, and combined promotions as assessed by Generation Y consumers. A 2 × 4 independent-group experimental design was conducted, consisting of two experimental conditions (experimental and control) and four video footage interventions with different promotional procedures (television commercial, athlete endorsement, venue signage, and combined promotion). A total of 253 subjects were randomly assigned into the eight groups. The subjects responded to a questionnaire that measured brand
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Yaseen, Kalsoom, Sohail Kamran, and Fozia Malik. "IMPACT OF NEW PRODUCT KNOWLEDGE AND PROMOTIONAL SIGNAGE ON CONSUMERS’ IMPULSE BUYING INTENTION AND BEHAVIOUR: A MEDIATED MODEL." Pakistan Journal of Social Research 04, no. 03 (2022): 121–31. http://dx.doi.org/10.52567/pjsr.v4i03.693.

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Customer research has paid a lot of attention to consumer impulse buying. The phenomena is intriguing since it is influenced by both external, market-related inputs and a number of internal psychological elements. The research attempts to comprehend the factors affecting impulse buying behaviour of consumers typically when they consider purchasing new products. Furthermore, the effects of different concepts on the impulse buying are discovered, such as impulse buying intention, new product knowledge and promotional signage in the Pakistani context. This study uses a survey method to test a the
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Harshal, Borgaon, and Tanaji Mantur Shrinivas. "Influence of Visual Merchandising on Impulse Buying Behaviour of Customers in Sports Retail Outlet in Hubli City." Studies in Indian Place Names 40, no. 60 (2020): 3326–36. https://doi.org/10.5281/zenodo.7236395.

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Visual Merchandising is the practice in the retail industry for enhancing better experience of consumers and that can be done by developing floor plans and three-dimensional displays. An impulse purchase is an unplanned decision to buy a product or service, made just before a purchase, one who tends to make such purchases is referred to as an impulse purchaser or buyer. The intention of practicing visual merchandising is aimed at bring customers to the store and earn profits. The main purpose of this research paper is to study the most influential element of visual merchandising in impulse buy
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Bagaskara, Masyhuril Amri, and Rambat Lupiyoadi. "Creating Promotional Mix and Improving Physical Evidence to Attract Potential Customers of Suci Shoelab." Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 20, no. 3 (2021): 180–84. http://dx.doi.org/10.14710/jspi.v20i3.180-184.

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The increasing number of MSMEs in Indonesia creates even more competition among businesses, especially during the COVID-19 pandemic. This difficult situation causes a decline in revenue and forces MSMEs in Indonesia to find strategies to survive. This study aims at helping an MSME in the shoe laundry industry called Suci Shoelab. This study employs qualitative and business coaching methods. The data were collected through interviews with the MSME owners and the employees as well as questionnaires given to customers. Several analytical methods, namely Business Model Canvas (BMC), Porter's Five
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Amevinya, Gideon S., Wilhemina Quarpong, and Amos Laar. "Commercial food advertising on the campus of Ghana’s largest University." World Nutrition 11, no. 2 (2020): 57–73. http://dx.doi.org/10.26596/wn.202011257-73.

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Background 
 Non-Communicable Diseases (NCDs) are a leading cause of death globally. NCD mortality attributable to unhealthy food environments (FEs) is significant. Heavy marketing of unhealthy foods is an important contributor to unhealthy FEs.
 Aims 
 We examined the extent of commercial food advertising, messaging, and signage on the campus of Ghana’s oldest and largest university.
 Methods
 We cross-sectionally collected data on all sighted advertisements. Advertisements/signage were categorised as food or non-food adverts, and as healthy or unhealthy (if they were
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Yanti, Delvi, Deivy Andhika Permata, and Lendrawati Lendrawati. "Pemanfaatan Media Promosi dalam Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) Bilih 7 Muaro." Jurnal Warta Pengabdian Andalas 29, no. 3 (2022): 312–20. http://dx.doi.org/10.25077/jwa.29.3.312-320.2022.

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The activity aims to empower Micro, Small, and Medium Enterprises (MSMEs) named Bilih 7 Muaro through promoting online and offline media to expand the market network of its products. This activity was implemented in two steps: 1) identification of appropriate promotional activities to expand the marketing network of MSMEs of Bilih 7 Muaro products; and 2) carrying out promotional activities. The result of the activity was the promotion of the MSMEs of Bilih 7 Muaro product, which has been carried out offline and online. Offline promotional activities were carried out through the manufacture of
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Tanaka, Kojiro, Yuki Okafuji, and Takuya Iwamoto. "Popping-Up Poster: A Pin-Based Promotional Poster Device for Engaging Customers through Physical Shape Transformation." Proceedings of the ACM on Human-Computer Interaction 8, ISS (2024): 283–300. http://dx.doi.org/10.1145/3698138.

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Promotional media, such as paper posters and digital signage, are installed in shopping malls to recommend products and services. However, it has been reported that many customers tend not to be interested in these promotional media and do not receive the information. When product information is not communicated effectively, advertisers are unable to convey the information they wish to share with customers, and customers miss the opportunity to receive valuable information. To address such issues, a lot of methods have been proposed to make people aware of the presence of media; however, there
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Thanh, Ho Trung, and Tran Duy Thanh. "Integrating scan mobile with electronic signage solution in supermarket and retail store." Science & Technology Development Journal - Economics - Law and Management 2, no. 1 (2018): 98–110. http://dx.doi.org/10.32508/stdjelm.v2i1.506.

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Nowadays, supermarkets or retail chains are increasingly interested in how to increase productivity at their stores. The problem here is that prices, promotions and product information updates need to be immediate. Building an electronic signage solution that uses interactive mobile Internet of Things (IoT) technology including technology for Electronic Commerce to Opticon Electronic signage solutions (ESL) devices allows stores, supermarkets to change product prices in real time and launch promotional campaigns at Any time or place as desired. The system has been widely deployed in Vietnam ma
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Sunarmi, Sunarmi, Yenny Marthalena, Tika Putri Utami, and Milan Juliyana. "Pendampingan Manajemen Usaha Laundry Berbasis Tekonologi." Jurnal Abdimas Multidisiplin 1, no. 2 (2023): 73–80. http://dx.doi.org/10.35912/jamu.v1i2.1760.

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Purpose: This mentoring program aims to help partners increase their business capacity through promotion and repair/addition of business equipment. Research Methodology: The partner in this program is Laundry Bunda, a business that was just started in September 2015 by the owners Sri Wahyuni and Henry Yudo Pranoto, located at Blok V No.5, Jl. Perum BKP, Kemiling Permai, Kec. Kemiling, Bandar Lampung City, Lampung 35152, Indonesia. The problems faced by partners include: 1) promotional activities are not yet optimal, 2) equipment is not adequate/not enough, and 3) business layouts are not well
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Iberahim, Hadijah, Nur Amira Zureena Zulkurnain, Raja Najwa Syamim Raja Ainal Shah, and Siti Quraisyiah Rosli. "Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store." International Journal of Service Management and Sustainability 4, no. 1 (2020): 1. http://dx.doi.org/10.24191/ijsms.v4i1.8141.

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Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of
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Dissertations / Theses on the topic "Promotional signage"

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Giorgadze, Nino. "Factors Influencing Impulse Buying in Retail Stores." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193315.

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Impulse buying is a widely pervasive phenomenon. Statistics shows that more and more shoppers are experiencing irresistible urge to purchase unplanned and in most cases unnecessary product. Existing researches fall short in identifying most suitable tools that marketers can adopt in order to promote impulsive sales. Therefore, this thesis provides deep analysis of those, controllable factors that influence impulse buying. Particularly four external cues are examined: product display, promotional signage, sensory elements and social atmospherics. Research has deductive approach. First, existing
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KINNISON, ANDREA RENEE. "PROPER HAND WASHING TECHNIQUES IN PUBLIC RESTROOMS: DIFFERENCES IN GENDER, RACE, SIGNAGE, AND TIME OF DAY." University of Cincinnati / OhioLINK, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1021909320.

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Allushi, Amis. "Strategické řízení značky Signal." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76108.

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This diploma thesis is focused on strategic brand building of brand Signal. A complex research of all important issues has been made. It is an overall overview of oral care market in CZ, set up Signal status in this market.
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Grönlund, Emelie, and Stephanie Vinqvist. "Vad är det som prasslar?" : En kvalitativ studie om stressrelaterad psykisk ohälsa iarbetslivet." Thesis, Högskolan Väst, Avdelningen for hälsopromotion och vårdvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-11156.

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Syfte och frågeställningar: Syftet med studien var att utifrån ett salutogent perspektivundersöka professioners uppfattningar om och yrkeserfarenheter av att upptäcka tidigasignaler på stress och hur dessa kan hanteras. De frågeställningar som besvaras är; I) Vilkauttryck tar sig dagens psykiska ohälsa i arbetslivet? II) Hur kan individen upptäcka tidiga varningssignaler på stress? III) Vilka strategier kan individen tillämpa för att främja sin förmåga att hantera stress? IV) Vad anses vara hälsofrämjande på de olika systemnivåerna?Metod: Studien utgår ifrån en kvalitativ forskningsmetod med i
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Taborda, Renata Falótico. "Ruído em ambiente escolar: desenvolvimento e verificação da eficácia de um programa de promoção de saúde auditiva." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/5/5170/tde-09082017-101936/.

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INTRODUÇÃO: O ruído é considerado, mundialmente, como um problema de saúde pública. No ambiente escolar, o ruído é um fator de grande preocupação, devido a seus impactos e prejuízos, tanto para os alunos como para os funcionários, incluindo os professores. Os danos do ruído para as crianças podem englobar efeitos auditivos, de saúde em geral e cognitivos, afetando negativamente o desenvolvimento da aprendizagem. Dificuldades de concentração e engajamento, além de prejuízos para o sono e memória também são relatados. Muitas pesquisas vêm demonstrando que o ruído em salas de aula encontra-se aci
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Jamshidi-Gilani, Kourosh. "Market-Based Models for Digital Signage Network Promotion Management." Thesis, 2012. http://spectrum.library.concordia.ca/975082/1/Jamshidi%2DGilani_MASc_S2013.pdf.

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Digital signage network (DSN) is capable of delivering customized content to designated screens in a real-time or near real-time manner, which provides tremendous potential for building dynamic demand stimulation tools. However current DSN media buying process is mainly carried out through manually conducted negotiation between the DSN operator and the advertisers. This practice does not capitalize the unique technology advantage offered by the newly emerged advertising medium. We propose automated DSN media buying models which allow advertisers to customize their promotion schedules in a high
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"Evaluation of Taylor Place Fit's Motivational Signage and Mural Painting to Determine the Influence on Stair Use." Doctoral diss., 2011. http://hdl.handle.net/2286/R.I.8965.

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abstract: Encouraging stair use may increase physical activity among college students. The overall goals of this study were to quantitatively and qualitatively evaluate a stair use initiative, which included a mural painting contest in a residential hall. The number of individuals exiting the stairs were counted and interview data were obtained regarding the visibility of the signs and murals and whether the signs or murals influenced stair use. Focus groups and interviews were conducted with the community assistants (CAs) and staff members involved with the project to obtain qualitative dat
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Chen, Hung-nian, and 陳宏年. "The synergy of brand signal and promotion mix for new entry item." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/56466134710557730765.

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碩士<br>國立雲林科技大學<br>企業管理系碩士班<br>92<br>The Product Life Cycle (PLC) of most merchandise in the market has been declining due to the speedily developed technology and competition within industries. Hence, companies must continuously develop new entry item to meet the changing preference of customers and prevent the threats from competitors’ strategy. This research is not only for distinguishing the interactive effect of promotional factors, but also for developing a framework of complementary promotion combination. Moreover, it would like to explore the promotional synergy under different brands’
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Chowdhury, H. M., M. A. Siddiqui, S. Kanneganti, N. Sharmin, M. W. Chowdhury, and Md Talat Nasim. "Aminoglycoside-mediated promotion of translation readthrough occurs through a non-stochastic mechanism that competes with translation termination." 2017. http://hdl.handle.net/10454/13989.

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Attempts have been made to treat nonsense-associated genetic disorders by chemical agents and hence an improved mechanistic insight into the decoding of readthrough signals is essential for the identification and characterisation of factors for the treatment of these disorders. To identify either novel compounds or genes that modulate translation readthrough, we have employed dual reporter-based high-throughput screens that use enzymatic and fluorescence activities and screened bio-active NINDS compounds (n = 1000) and siRNA (n = 288) libraries. Whilst siRNAs targeting kinases such as CSNK1G3
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Tsai, Yu-Jr, and 蔡雨芝. "Effects of hydrogen peroxide and sodium nitroprusside on the promotion of insulin secretion and the induction of cell death signals." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/40089262444587131862.

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碩士<br>國立臺灣大學<br>毒理學研究所<br>95<br>Reactive oxygen species (ROS) are well-known to induce many biological reactions, but the role of the oxidative stress on the function of pancreatic β-cell remains unclear. In this study, we attempted to elucidate the effects of ROS on β-cell damage and insulin secretion and its molecular mechanism.We treated islets isolated from human or male ICR mice and NIT-1 cell (mice prancreatic beta-cell line) with H2O2 (5, 10, 20, 50, 100 and 200μM) and SNP (0.01, 0.05, 0.1, 0.25 and 0.5 mM) to investigate what influence by which. First, we determined NIT-1 cell viabilit
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Books on the topic "Promotional signage"

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Tamura, Masaoki. Economic Signals: Prize Promotions, Anonymous Giving, and Political Advertisements. Springer, 2018.

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Lundstrom, Lars-Ingemar. Digital Signage Broadcasting: Content Management and Distribution Techniques. Taylor & Francis Group, 2013.

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Lundstrom, Lars-Ingemar. Digital Signage Broadcasting: Content Management and Distribution Techniques. Taylor & Francis Group, 2013.

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Lundstrom, Lars-Ingemar. Digital Signage Broadcasting: Content Management and Distribution Techniques. Taylor & Francis Group, 2013.

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Lundstrom, Lars-Ingemar, and S. Merrill Weiss. Digital Signage Broadcasting: Broadcasting, Content Management, and Distribution Techniques. Taylor & Francis Group, 2016.

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Kelsen, Keith. Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen. Taylor & Francis Group, 2015.

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Kelsen, Keith. Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen. Taylor & Francis Group, 2012.

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Kelsen, Keith. Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen. Taylor & Francis Group, 2012.

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Unleashing the power of digital signage: Content strategies for the 5th screen. Focal Press, 2010.

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Digital signage: Software, networks, advertising, and displays : a primer for understanding the business. Focal Press, 2008.

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Book chapters on the topic "Promotional signage"

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Tamura, Masaoki. "Prize Promotions for Solving Firms’ Time Inconsistency." In Economic Signals. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8938-1_2.

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Hartmann, Anton, and Michael Rothballer. "Role of Quorum Sensing Signals of Rhizobacteria for Plant Growth Promotion." In Rhizotrophs: Plant Growth Promotion to Bioremediation. Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-4862-3_10.

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Marks, F., G. Fürstenberger, and M. Gschwendt. "Intracellular Signal Transduction and Skin Tumor Promotion (A Minireview)." In Eicosanoids and Other Bioactive Lipids in Cancer, Inflammation and Radiation Injury. Springer US, 1993. http://dx.doi.org/10.1007/978-1-4615-3520-1_76.

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Mu’azu, Aminu Salisu, Kamarul Zaman Zarkasi, Hazzeman Haris, and Amir Hamzah Ghazali. "Microbial Phytohormone Production as Signal for Plant Growth Promotion." In Soil Bacteria. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-3473-3_11.

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Gopalakrishna, Rayudu, Zhen-Hai Chen, and Usha Gundimeda. "Protein Kinase C as a Sensor for Oxidative Stress in Tumor Promotion and Chemoprevention." In Oxidative Stress and Signal Transduction. Springer US, 1997. http://dx.doi.org/10.1007/978-1-4615-5981-8_7.

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Ashendel, Curtis L. "Tumor Promoting Phorbol Esters May Affect Cell Membrane Signal Transmission and Arachidonate Metabolism by Modulating Calcium — Activated, Phospholipid — Dependent Protein Kinase." In Arachidonic Acid Metabolism and Tumor Promotion. Springer US, 1985. http://dx.doi.org/10.1007/978-1-4613-2605-2_6.

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Blask, Tobias. "Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation." In Environmental Science and Engineering. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-36011-4_3.

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Franco, Evelia, and Rubén Barakat. "Effect of COVID-19 Lockdown on Adherence to the Mediterranean Diet Among Participants in a Health-Promotion Program." In Bioengineering and Biomedical Signal and Image Processing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-88163-4_39.

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Valentine, Dussueil. "Beaumarchais et le « besoin d’être consolé » sous la Révolution." In La Révolution et le théâtre des émotions. Presses universitaires Blaise-Pascal, 2025. https://doi.org/10.4000/147ep.

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Cet article propose une réflexion sur la tonalité pathétique dans La Mère coupable et sur l’« intérêt consolateur » que cette tonalité représente pour Beaumarchais, engagé dans la tourmente révolutionnaire. Il fait le lien avec les mémoires judiciaires que le dramaturge publie, à la même époque, dans le cadre du procès Kornman (1787-1789) et dans l’affaire dite des « fusils de Hollande » (1792-1795). Il montre que l’émotion pathétique, chez Beaumarchais, accompagne une critique des excès de la Révolution et traduit ses opinions modérées. Il s’appuie sur l’étude de la réception de La Mère coupa
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Johnson, Phillip. "Selling Tickets or Using them for Promotional Purposes." In Ambush Marketing and Brand Protection, 3rd ed. Oxford University PressOxford, 2021. https://doi.org/10.1093/9780198845201.003.0009.

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Abstract This chapter examines the legal framework governing ticket sales and promotional purpose, emphasising how event organisers balance revenue generation with fair access and brand protection. It outlines how tickets constitute contractual licences with terms incorporated through clear notice and consent, and how organisers employ clauses to restrict resale, unauthorised photography, ambush marketing, and prohibited signage or clothing. The chapter analyses consumer protection measures that mandate disclosure of seat allocations, usage limitations, and face value on secondary ticketing pl
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Conference papers on the topic "Promotional signage"

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Yfantidou, I., G. Tsourvakas, V. P. Oikonomou, and I. Kompatsiaris. "Consumer Response to Different Discount Sales Promotional Messages. An Eye Tracking and EEG Experiment." In 2024 32nd European Signal Processing Conference (EUSIPCO). IEEE, 2024. http://dx.doi.org/10.23919/eusipco63174.2024.10715441.

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Luca, W. Max, Lois E. Greene, and Richard L. Branham. "Defining an Urban Image with a Comprehensive Graphics System." In 1995 ACSA International Conference. ACSA Press, 1995. http://dx.doi.org/10.35483/acsa.intl.1995.44.

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The image established by an urban area can have a profound effect upon the future well being of that area. Economic development and other forms of growth can be encouraged or discouraged by the image of an area. In addition, the way the image is projected is of major importance in how the image is perceived by others. It is the purpose of this paper to describe a process by which the image of an area can be defined and a comprehensive graphics system can be designed to project that image. Techniques are presented for encouraging citizen participation in the definition process. Professional sur
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Shih, Yi-Ting, and Jen-Yuan Chang. "Optimization of Phase-Locked-Loop Based Correction Method for Linear Magnetic Encoding Signals." In ASME 2019 28th Conference on Information Storage and Processing Systems. American Society of Mechanical Engineers, 2019. http://dx.doi.org/10.1115/isps2019-7498.

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Abstract A magnetic encoder is currently used in precision positioning system because it has many advantageous characteristics. The signals generated from magnetic sensor are always disturbed by noise, that is, these signals are not ideal. For the purpose of precise positioning and high resolution in many industrial control systems, this paper proposes an approach, which contains two parts: The first part is “eliminate the harmonic in the signals” by applying an adaptive notch filter. The second part is “the phase tracking and signal reconstruction” by applying software phase-locked loop (SPLL
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Adachi, Kentarou, and Tomoichi Takahashi. "Adaptive Crowd Control using Promotion Signage to Promote Smooth Evacuation." In 2019 8th International Congress on Advanced Applied Informatics (IIAI-AAI). IEEE, 2019. http://dx.doi.org/10.1109/iiai-aai.2019.00110.

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Radavičienė, Indrė, Vytautas Dikčius, and Veranika Slavuta. "Impact of different price discount frames and levels on customer perception and behavioural intention." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.002.

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Purpose – this paper aims to examine the effect of framing price promotion on consumers’ purchase intentions. The main purpose of this paper is to analyse the impact of percentage and monetary price discount frames, discount levels of 20%, 40%, 60% and 80% on customer behavioural intention and perception within a high-end hospitality industry context. Research methodology – this study considers 8 manipulated sample scenarios that have been developed. In summary, the experiment consisted of 2×4 designs of the high-end hospitality industry. Two independent variables were included in the experime
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Xin, Peilian, Bing Han, Yunjiang Rao, et al. "DAS signal denoising with adaptive beamforming." In Optical Fiber Sensors. Optica Publishing Group, 2022. http://dx.doi.org/10.1364/ofs.2022.th4.76.

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A novel DAS signal denoising method is proposed by utilizing the adaptive beamforming (ABF) method and signal quality is improved by 10.6 dB, which can be applied to signal quality promotion for all types of DAS.
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Krabbenhoft, Roger, and Bruce Lee. "Effects of Adhesion Promotion Treatment On Electrical Signal Attenuation." In Circuits Technology Conference (IMPACT). IEEE, 2008. http://dx.doi.org/10.1109/impact.2008.4783817.

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Tang, Yibin, Minglei Shan, and Qingbang Han. "Optimization of temporal decomposition model with level promotion." In Signal Processing (WCSP 2011). IEEE, 2011. http://dx.doi.org/10.1109/wcsp.2011.6096745.

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Badran, Omar, and Emad Abdulhadi. "Promotion of wind energy in Jordan." In 2008 5th International Multi-Conference on Systems, Signals and Devices (SSD). IEEE, 2008. http://dx.doi.org/10.1109/ssd.2008.4632838.

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Collins, Julie. "Fresh Air and Sunshine: The Health Aspects of Sleepouts, Sunrooms, and Sundecks in South Australian Architecture of the 1930s." In The 38th Annual Conference of the Society of Architectural Historians Australia and New Zealand. SAHANZ, 2022. http://dx.doi.org/10.55939/a3989p6hza.

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This paper examines the development of infrastructures for outdoor advertising and debates over visual ‘oversaturation’ in the built environment. It begins with the boom in posters that came in the 19th century with a plethora of new manufactured goods and the attempts by civic officials to create structures that would extend cities’ available surface area for the placement of ads. It then charts the rise of building-top ‘sky signs,’ articulated billboards, kiosks, and digital media facades while detailing the policy initiatives meant to regulate these ad surfaces. This work builds on ongoing
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Reports on the topic "Promotional signage"

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Harman, Gary E., and Ilan Chet. Enhancement of plant disease resistance and productivity through use of root symbiotic fungi. United States Department of Agriculture, 2008. http://dx.doi.org/10.32747/2008.7695588.bard.

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The objectives of the project were to (a) compare effects ofT22 and T-203 on growth promotion and induced resistance of maize inbred line Mol7; (b) follow induced resistance of pathogenesis-related proteins through changes in gene expression with a root and foliar pathogen in the presence or absence of T22 or T-203 and (c) to follow changes in the proteome of Mol? over time in roots and leaves in the presence or absence of T22 or T-203. The research built changes in our concepts regarding the effects of Trichoderma on plants; we hypothesized that there would be major changes in the physiology
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