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Journal articles on the topic 'Promotional signage'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Cianfrone, Beth A., and James J. Zhang. "Differential Effects of Television Commercials, Athlete Endorsements, and Venue Signage during a Televised Action Sports Event." Journal of Sport Management 20, no. 3 (2006): 322–44. http://dx.doi.org/10.1123/jsm.20.3.322.

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This study examined the differential effectiveness of television commercials, athlete endorsements, venue signage, and combined promotions as assessed by Generation Y consumers. A 2 × 4 independent-group experimental design was conducted, consisting of two experimental conditions (experimental and control) and four video footage interventions with different promotional procedures (television commercial, athlete endorsement, venue signage, and combined promotion). A total of 253 subjects were randomly assigned into the eight groups. The subjects responded to a questionnaire that measured brand

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Yaseen, Kalsoom, Sohail Kamran, and Fozia Malik. "IMPACT OF NEW PRODUCT KNOWLEDGE AND PROMOTIONAL SIGNAGE ON CONSUMERS’ IMPULSE BUYING INTENTION AND BEHAVIOUR: A MEDIATED MODEL." Pakistan Journal of Social Research 04, no. 03 (2022): 121–31. http://dx.doi.org/10.52567/pjsr.v4i03.693.

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Customer research has paid a lot of attention to consumer impulse buying. The phenomena is intriguing since it is influenced by both external, market-related inputs and a number of internal psychological elements. The research attempts to comprehend the factors affecting impulse buying behaviour of consumers typically when they consider purchasing new products. Furthermore, the effects of different concepts on the impulse buying are discovered, such as impulse buying intention, new product knowledge and promotional signage in the Pakistani context. This study uses a survey method to test a the

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Harshal, Borgaon, and Tanaji Mantur Shrinivas. "Influence of Visual Merchandising on Impulse Buying Behaviour of Customers in Sports Retail Outlet in Hubli City." Studies in Indian Place Names 40, no. 60 (2020): 3326–36. https://doi.org/10.5281/zenodo.7236395.

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Visual Merchandising is the practice in the retail industry for enhancing better experience of consumers and that can be done by developing floor plans and three-dimensional displays. An impulse purchase is an unplanned decision to buy a product or service, made just before a purchase, one who tends to make such purchases is referred to as an impulse purchaser or buyer. The intention of practicing visual merchandising is aimed at bring customers to the store and earn profits. The main purpose of this research paper is to study the most influential element of visual merchandising in impulse buy

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Bagaskara, Masyhuril Amri, and Rambat Lupiyoadi. "Creating Promotional Mix and Improving Physical Evidence to Attract Potential Customers of Suci Shoelab." Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) 20, no. 3 (2021): 180–84. http://dx.doi.org/10.14710/jspi.v20i3.180-184.

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The increasing number of MSMEs in Indonesia creates even more competition among businesses, especially during the COVID-19 pandemic. This difficult situation causes a decline in revenue and forces MSMEs in Indonesia to find strategies to survive. This study aims at helping an MSME in the shoe laundry industry called Suci Shoelab. This study employs qualitative and business coaching methods. The data were collected through interviews with the MSME owners and the employees as well as questionnaires given to customers. Several analytical methods, namely Business Model Canvas (BMC), Porter's Five

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Amevinya, Gideon S., Wilhemina Quarpong, and Amos Laar. "Commercial food advertising on the campus of Ghana’s largest University." World Nutrition 11, no. 2 (2020): 57–73. http://dx.doi.org/10.26596/wn.202011257-73.

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Background  Non-Communicable Diseases (NCDs) are a leading cause of death globally. NCD mortality attributable to unhealthy food environments (FEs) is significant. Heavy marketing of unhealthy foods is an important contributor to unhealthy FEs. Aims  We examined the extent of commercial food advertising, messaging, and signage on the campus of Ghana’s oldest and largest university. Methods We cross-sectionally collected data on all sighted advertisements. Advertisements/signage were categorised as food or non-food adverts, and as healthy or unhealthy (if they were

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Yanti, Delvi, Deivy Andhika Permata, and Lendrawati Lendrawati. "Pemanfaatan Media Promosi dalam Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) Bilih 7 Muaro." Jurnal Warta Pengabdian Andalas 29, no. 3 (2022): 312–20. http://dx.doi.org/10.25077/jwa.29.3.312-320.2022.

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The activity aims to empower Micro, Small, and Medium Enterprises (MSMEs) named Bilih 7 Muaro through promoting online and offline media to expand the market network of its products. This activity was implemented in two steps: 1) identification of appropriate promotional activities to expand the marketing network of MSMEs of Bilih 7 Muaro products; and 2) carrying out promotional activities. The result of the activity was the promotion of the MSMEs of Bilih 7 Muaro product, which has been carried out offline and online. Offline promotional activities were carried out through the manufacture of

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Tanaka, Kojiro, Yuki Okafuji, and Takuya Iwamoto. "Popping-Up Poster: A Pin-Based Promotional Poster Device for Engaging Customers through Physical Shape Transformation." Proceedings of the ACM on Human-Computer Interaction 8, ISS (2024): 283–300. http://dx.doi.org/10.1145/3698138.

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Promotional media, such as paper posters and digital signage, are installed in shopping malls to recommend products and services. However, it has been reported that many customers tend not to be interested in these promotional media and do not receive the information. When product information is not communicated effectively, advertisers are unable to convey the information they wish to share with customers, and customers miss the opportunity to receive valuable information. To address such issues, a lot of methods have been proposed to make people aware of the presence of media; however, there

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Thanh, Ho Trung, and Tran Duy Thanh. "Integrating scan mobile with electronic signage solution in supermarket and retail store." Science & Technology Development Journal - Economics - Law and Management 2, no. 1 (2018): 98–110. http://dx.doi.org/10.32508/stdjelm.v2i1.506.

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Nowadays, supermarkets or retail chains are increasingly interested in how to increase productivity at their stores. The problem here is that prices, promotions and product information updates need to be immediate. Building an electronic signage solution that uses interactive mobile Internet of Things (IoT) technology including technology for Electronic Commerce to Opticon Electronic signage solutions (ESL) devices allows stores, supermarkets to change product prices in real time and launch promotional campaigns at Any time or place as desired. The system has been widely deployed in Vietnam ma

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Sunarmi, Sunarmi, Yenny Marthalena, Tika Putri Utami, and Milan Juliyana. "Pendampingan Manajemen Usaha Laundry Berbasis Tekonologi." Jurnal Abdimas Multidisiplin 1, no. 2 (2023): 73–80. http://dx.doi.org/10.35912/jamu.v1i2.1760.

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Purpose: This mentoring program aims to help partners increase their business capacity through promotion and repair/addition of business equipment. Research Methodology: The partner in this program is Laundry Bunda, a business that was just started in September 2015 by the owners Sri Wahyuni and Henry Yudo Pranoto, located at Blok V No.5, Jl. Perum BKP, Kemiling Permai, Kec. Kemiling, Bandar Lampung City, Lampung 35152, Indonesia. The problems faced by partners include: 1) promotional activities are not yet optimal, 2) equipment is not adequate/not enough, and 3) business layouts are not well

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Iberahim, Hadijah, Nur Amira Zureena Zulkurnain, Raja Najwa Syamim Raja Ainal Shah, and Siti Quraisyiah Rosli. "Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store." International Journal of Service Management and Sustainability 4, no. 1 (2020): 1. http://dx.doi.org/10.24191/ijsms.v4i1.8141.

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Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of

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Nishanov, Begzod, and Umidjon Ahunjonov. "The Influence Of Store Characteristics On Consumers’ Impulse Buying Behaviour." Journal of International Business Research and Marketing 1, no. 3 (2015): 14–20. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.13.3002.

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The current research aims to explore the influence of in store characteristics on consumer impulse buying behaviour. Precisely, this paper investigated the impact of window display, promotional signage, store layout, music and store smell on consumer impulse buying behaviour. The research was conducted among 117 customers of korzinka.uz supermarket using questionnaire which was formulated based on the previous literature. The collected data was analyzed using factor analysis and linear regression tests. The research findings suggested that store characteristics including window display, promot

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Waseem, Hafsa. "The Role of Visual Merchandising in Impulse Buying Behavior: An exploration from the lens of young adult consumers." Sukkur IBA Journal of Management and Business 5, no. 1 (2018): 85. http://dx.doi.org/10.30537/sijmb.v5i1.191.

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The study was conducted to identify the relationship between young adult consumer’s impulse buying behavior and visual merchandising. Five techniques of visual merchandising which are window display, store layout, lighting, promotional signage and brand name was considered in the study to determine the effect. A convenient sampling technique was used to gather data. The young adult consumer’s including male and female (N=290, age range between 16 to 35 years) was considered for data gathering. To study the variables, questionnaire is adapted from different author’s (Rook & Fisher, 1995),(B

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Koehler, Marlaine. "Lake Ontario Waterfront: Update since "A Decade of Regeneration..."." Ekistics and The New Habitat 71, no. 424-426 (2004): 126–32. http://dx.doi.org/10.53910/26531313-e200471424-426238.

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The author is the Director of the Lake Ontario Waterfront program at the Waterfront Regeneration Trust. She is responsible for the identifying innovative programs, projects and partnerships to complete, enhance and promote the Lake Ontario Waterfront Trail and Greenway. With the Trust's partners, she created the Lake Ontario Waterfront Investment Program, which attracted $23 million of local investment and $9.2 million from the Canada Ontario Infrastructure Program, to the waterfront. She also spearheaded the Collaborative Communications and Promotion Program for the Waterfront Trail, which po

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Kurniaty Kurniaty and Andi Muhammad Sadat. "Analisis Customer Journey Lawson: Strategi Visual Merchandising dan Store Layout di Lawson Stasiun Manggarai." MASMAN Master Manajemen 3, no. 1 (2025): 24–37. https://doi.org/10.59603/masman.v3i1.702.

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This study aims to analyze the impact of visual merchandising strategies and store layout at Lawson, Manggarai Station, on customer experience across the five stages of the customer journey: Awareness, Interest, Decision, Retention, and Advocacy. Using a qualitative method with in-depth interviews involving 10 respondents, the research highlights the significant role of visual elements such as window displays, efficient product layouts, and promotional signage in attracting attention and fostering customer loyalty. The findings indicate that strategic location, attractive promotions, and loyal

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Muhammad Kholilullah, Ine Rachmawati, and Yuni Awalaturrohmah Solihah. "Perancangan Media Promosi Cairo Water Sebagai Upaya Untuk Meningkatkan Brand Awareness." Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. 1, no. 3 (2024): 206–17. https://doi.org/10.62383/misterius.v1i3.331.

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There are currently many bottled drinking water products appearing on the market. This is closely related to the high public need for drinking water that is suitable for consumption. One of these drinking water products is Cairo Water. Cairo Water is in great demand by the people of Cirebon Regency, however currently, Cairo Water does not have promotional media. This causes a less extensive market reach, weak brand awareness, and a threat to Cairo Water's ability to compete with its current competitors. Strategies that can be used to resolve the above problems include the Integrated Marketing

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Park, S. Roger, and P. Han. "Visual ethnography of on-site sponsorship activations: A case study of Spokane shock." Journal of Kinesiology & Wellness 1, no. 1 (2012): 58–64. http://dx.doi.org/10.56980/jkw.v1i1.42.

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Sport sponsorship has become an effective marketing communication tool in business and a set of clearly defined marketing goals and objectives for engagement have been established, including to increase awareness of the company and its services, to enhance company image, to build business and trade relations and goodwill, to enhance employee morale, and to boost sales products and services, etc. (Irwin, Sutton, & McCarthy, 2002; Stotlar, 2005). In order to meet the sponsorship marketing goals and objectives, sponsors are required to develop well-designed and appropriate on-site activation

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Achyar, Adrian, and Andrea Rahardiana. "ANALISIS PENGARUH VISUAL MERCHANDISING PADA PERILAKU IMPULSE BUYING: STUDI MEREK H&M." Emerging Markets : Business and Management Studies Journal 6, no. 1 (2019): 43–57. http://dx.doi.org/10.33555/ijembm.v6i1.105.

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This article aims to investigate the impact of visual merchandising on impulse buying behavior; case study on fashion retail outlet : H&M Grand Indonesia, Central Jakarta. Our respondents in this study are H&M consumers in this outlet who had experience in carrying out unplanned purchase transactions on products at H & M Grand Indonesia outlets in the last two months. The number of our respondents are 120 people. We process our ada using SPPS and Lisrel. The results show that the window display, in-store form, floor merchandising, and promotional signage have an effect on the behav

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Bauman, Adrian, Karen Milton, Maina Kariuki, Karla Fedel, and Mary Lewicka. "Is there sufficient evidence regarding signage-based stair use interventions? A sequential meta-analysis." BMJ Open 7, no. 11 (2017): e012459. http://dx.doi.org/10.1136/bmjopen-2016-012459.

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ObjectiveThe proliferation of studies using motivational signs to promote stair use continues unabated, with their oft-cited potential for increasing population-level physical activity participation. This study examined all stair use promotional signage studies since 1980, calculating pre-estimates and post-estimates of stair use. The aim of this project was to conduct a sequential meta-analysis to pool intervention effects, in order to determine when the evidence base was sufficient for population-wide dissemination.DesignUsing comparable data from 50 stair-promoting studies (57 unique estima

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Shrestha, Sajeeb Kumar. "Customer Impulse Buying Behavior in Kathmandu." Journal of Nepalese Business Studies 11, no. 1 (2018): 70–75. http://dx.doi.org/10.3126/jnbs.v11i1.24204.

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This study examines customer impulse buying behavior in Kathmandu for the retail sector. Departmental store located in Kathmandu City were approached and collected data. Judgmental sampling technique was used and data were collected from 250 samples. Descriptive statistics and multiple regression analysis were used to summarize the nature of data and to test the hypotheses. The research confirmed that window display, in-store display and promotional signage had significanct influence on impulse buying of customers. No support was found for floor merchandising.

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Clark, Sheila, Tim J. Bungum, Mindy Meacham, and Lisa Coker. "Happy Trails: The Effect of a Media Campaign on Urban Trail Use in Southern Nevada." Journal of Physical Activity and Health 12, no. 1 (2015): 48–51. http://dx.doi.org/10.1123/jpah.2013-0218.

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Background:Many Americans do not meet recommendations for physical activity (PA). Communities are building trail networks to encourage PA, but the relationship between trails and PA is not well understood.Methods:We monitored usage of urban trails (N = 10) in Las Vegas, NV, before and after a promotional marketing campaign (October 2011 and April 2012). The media campaign featured print, online, and radio ads, as well as billboards and signage on gas pumps. Data were collected with infrared monitors that were placed on the trails for periods of 7 days. We compared preintervention and postinter

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Anand, Ms Anisha, and Prof (Dr ). R. K. Ghai. "Influence of Visual Merchandising on Unplanned Shopping." Journal Global Values XVI, no. 1 (2025): 119–26. https://doi.org/10.31995/jgv.2025.v16i01.013.

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The initial step to getting customers to purchase is getting them in the door. Visual merchandising is the tool which is used by the companies or shopkeepers to attract the customers or shoppers into the store. The purpose of my paper is basically to explore the huge influence of visual merchandising aspects on unplanned shopping and how retailers strategically use this phenomenon to improve the overall shopping experience. The areas of concern in my paper will be Consumer buying behavior, cultural values or environmental variables. The key areas of my paper for study in examining the influenc

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Kasperek, Sheila. "Sign Redesign: Applying Design Principles to Improve Signage in an Academic Library." Pennsylvania Libraries: Research & Practice 2, no. 1 (2014): 48–63. http://dx.doi.org/10.5195/palrap.2014.54.

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When the Mansfield University library’s Special Events and Customer Service Committee created a communications plan for the library, the opportunity presented itself to overhaul the library signs. Applying basic design principles of contrast, alignment, and repetition along with standards from the Americans with Disabilities Act, the library improved the visual communications within the library. Patrons can now read signs from a distance and understand their purpose. Using common design elements, the library began presenting official library information more cohesively. Extending beyond signs,

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Hatammimi, Jurry, and Brhiyawan RH Cendekia. "Pemetaan Store Design dan Visual Merchandising Distro di Kota Bandung." Jurnal Manajemen dan Bisnis Indonesia 1, no. 2 (2014): 264–79. http://dx.doi.org/10.31843/jmbi.v1i2.22.

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One of the evidence of creative industry growth in fashion sector in the city of Bandung is the establishment of many distro or distribution outlet. There are 4 distro that has the highest sales level, i.e Ouval Research, Unkl347, Dloops, and Black Id. The four distro were trying to show differentiation in terms of store design and visual merchandising to make up the store uniqueness and influencing buying behavior. Beside there is no research about the mapping of distro in the city of Bandung yet, especially about their store design and visual merchandising, this study will also show the diff

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Mabel, O. Lopez. "Silent Selling: Exploring the Relationship between Fashion Retail Visual Merchandise and Impulse Buying Behaviour." International Journal of Business and Technopreneurship (IJBT) 13, no. 2 (2024): 117–32. http://dx.doi.org/10.58915/ijbt.v13i2.950.

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Visual merchandising is accorded a substantial amount of importance in the research and practice of current fashion retail today. The conventional reference to a visual stimulus, which was traditionally thought of as a vital component of the ambiance of a retail store, is no longer the primary focus of visual merchandising. Rather, the primary focus of visual merchandising has shifted to a focus on the product itself. In addition to this, it acts as the first unspoken hint in the decision to buy. In light of this, the purpose of the study is to investigate the role that retail virtual merchand

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Park, S. Roger, J. Gavigan, and M. Brabazon. "Recognizing a sponsor’s name is different from being attracted to a sponsor." Journal of Kinesiology & Wellness 2, no. 1 (2013): 50–55. http://dx.doi.org/10.56980/jkw.v2i1.31.

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As mainstream as sport sponsorship has become, it may be unreasonably optimistic to expect that simply placing product logos, banners, and signs at a sporting facility will automatically attract the sport spectator’s attention (Choi, Stotlar, & Park, 2005; Park & Choi, 2011). A number of factors beyond simple logo exposure may determine the likelihood of a stimulus being attended to and remembered. The main purpose of this study was to identify whether the sponsored promotional activities at a sporting venue, such as logo placement, product demonstrations, hospitality centers, etc., ac

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Sachitra, Vilani, and Sewwandi Konara. "Role of Interior and Exterior Stores Visual Merchandising on Consumers’ Impulsive Buying Behaviour: Reference to Apparel Retail Stores in Sri Lanka." Asian Journal of Education and Social Studies 40, no. 1 (2023): 16–29. http://dx.doi.org/10.9734/ajess/2023/v40i1863.

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Purpose: With emerging modern phenomena in the world, the aesthetic appeal of a product is utilized by retailers as visual marketing strategies. The main aspiration of the study is to investigate the influence of interior and exterior visual merchandising strategies on impulse purchases of customers in apparel retail sector, Sri Lanka. Methods: Quantitative research approach was employed. Primary data were collected through a structured questionnaire, using 343 consumers who are buying apparels from apparel retail stores in Sri Lanka. Acknowledging the Stimulus-organism-response (S-O-R)

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Tahiry, Darwish Khan, Yusri Abdillah, and Mukhammad Kholid Mawardi. "Influence of Store Atmosphere, Store Layout, Point of Purchase Displays, and Promotional Signage on Souvenir Impulse Buying Behavior." International Journal of Accounting and Business Society 33, no. 1 (2025): 1–17. https://doi.org/10.21776/ijabs.2025.33.1.846.

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Purpose — There is a notable lack in the comprehensive and integrative understanding of in-store marketing factors, particularly understanding how store atmospheric affects impulse buying collectively in the context of souvenirs in developing countries. The current study full fill this imbalance by conducting an in-depth investigation into the impact of key in-store marketing variables: store atmosphere, store layout, point of purchase displays, and promotional signage on consumer impulse buying behavior. Design/methodology/approach — A quantitative data analysis technique is utilized, gatheri

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Avezova, Dildora Davlatovna. "THE ROLE OF LINGUISTIC RESEARCH IN THE DEVELOPMENT OF PILGRIMAGE TOURISM." Journal of Universal Science Research "ZAMONAVIY TILSHUNOSLIK VA TARJIMASHUNOSLIKNING DOLZARB MUAMMOLARI" mavzusidagi xalqaro ilmiy-amaliy anjuman 3, no. 4 (2025): 260–65. https://doi.org/10.5281/zenodo.15292203.

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This article examines the role of linguistic research in pilgrimage tourism, focusing on how language enhances communication, preserves cultural heritage, and enriches pilgrims' experiences. It discusses the impact of multilingual signage and informational materials on accessibility at pilgrimage sites. Additionally, the study highlights the importance of accurately translating and preserving indigenous terminologies to maintain cultural authenticity. The analysis also considers the linguistic features of pilgrimage advertising and the necessity for culturally sensitive promotional strategies.

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Swain, Dindayal. "An Output Driven Sync of Visual Merchandising and Impulse Buying Behavior – An Organized Retail Case from Bhubaneswar." Journal of Corporate Governance, Insurance, and Risk Management 3, no. 3 (2016): 19–31. http://dx.doi.org/10.56578/jcgirm030302.

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Apparel industry in India is booming and there is fierce competition among various players in apparel segment in terms of lifestyle format. The present study is aimed at finding out the impact of various dimensions of visual merchandising vis-a-vis impulse buying behavior of the customers visiting “Shopping Malls”. Four dimensions of visual merchandising i.e. window display, in-store form/ mannequin display, floor merchandising and promotional signage are researched to find its impact on IBB. The results reveal that certain dimensions of visual merchandising do affect impulse purchase. Hence,

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Adistanaya, I. Gusti Bagus. "Existence of Outdoor Reklame Assessed from The Estethics of The Public Space in Teuku Umar Denpasar." Journal of A Sustainable Global South 4, no. 2 (2020): 28. http://dx.doi.org/10.24843/jsgs.2020.v04.i02.p05.

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The rise of trade and service competition affects the emergence of various promotional media whose existence is placed in strategic spaces in urban centers that cause discomfort and decreased quality of the beauty of the city. This study aims to examine the typology of outdoor signage, public perception of the existence of outdoor signage and its influence on the aesthetics of public space. Data collection is done through a qualitative (descriptive) approach. Descriptive qualitative analysis techniques are used to describe and explain certain phenomena using descriptions, explanations and unde

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Heppy Nova Jayanti and Farah Dhiba. "Edukasi Strategi Penjualan Produk Herbal di Desa Sei Limbat Kecamatan Selesai Kabupaten Deli Serdang Tahun 2023." Sevaka : Hasil Kegiatan Layanan Masyarakat 1, no. 3 (2023): 11–15. http://dx.doi.org/10.62027/sevaka.v2i3.121.

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A company engaged in selling various herbal products, various health products and herbal cosmetics. The purpose of this research is to determine efforts to increase sales through current and future marketing strategies to be more effective and achieve maximum profits. This research is field research with qualitative descriptive methods, data and information collected through interviews, observation and documentation. The factor causing the decline in sales and not achieving the desired target is an ineffective marketing strategy. So far the marketing strategy implemented has been quite good, n

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Irnawati, Dwi, Kustaji, and Muhammad Yoga Aditya Saputra. "Pengaruh Visual Merchandising terhadap Perilaku Pembelian Impulsif Konsumen Ritel di Bojonegoro." Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora 11, no. 2 (2025): 478–91. https://doi.org/10.37567/alwatzikhoebillah.v11i2.3924.

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Visual merchandising has long been considered an essential marketing tool in the retail world. In this study, the researcher wanted to find out how much influence visual structuring had on customers' impulse buying behavior. This study takes Najah Fashion as a case study and involves customers as a sample. The methods used are descriptive to help understand this concept more deeply, as well as to provide information that can help the company make decisions. Data were collected using a structured questionnaire and analyzed to determine the effect of visual merchandising on impulse buying. The r

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Khan, Farman Ali, Sherbaz Khan, and Nawaz Ahmad. "Effects of External Cues on Impulse Buying in Pret Market." JISR management and social sciences & economics 14, no. 2 (2016): 29–50. http://dx.doi.org/10.31384/jisrmsse/2016.14.2.3.

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Impulse buying is an exciting topic within the context of consumer behavior. It is an often occurring phenomenon which is unplanned and results from self-control, sudden urges and external & internal influences (Sharma & Shukla, 2015). Several studies have shown that the most common business industries where impulse buying occurs are clothing stores and grocery stores (Ek & Mattson, 2006; Newnham, 2003; Vidlund & Svardskrona, 2007). However, current theories in economics, marketing and psychology do not fully explain key reasons for impulse buying and are restricted to western

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Dr., Bartholomew Johnson Sebbeh. "The Power of Graphic Design in Promoting Tourism In Ghana." International Journal of Arts and Social Science 5, no. 8 (2023): 136–47. https://doi.org/10.5281/zenodo.7755859.

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The study focused on bringing to light various graphic design elements that can be used to accelerate the development of the Ghanaian tourism industry. Even though Ghana has a lot of tourist sites scattered across the country, its tourism potential has not been harnessed to the fullest. This stems from the fact that the method of publicity is far below expectation. Most of the places do not even have signage to advertise them to both the local Ghanaian citizens let alone foreigners who crave to visit places of interest. The few that have signage, the signage have outlived their usefulness as t

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Rabess, Gregory. "Dominica Kwéyòl Orthography." Rechèch Etid Kreyòl 1, no. 1 (2022): 73–78. http://dx.doi.org/10.57222/bazd1898.

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Using the Orthography In recent years, with the advent of social media, there is evidence of greater use of written Kwéyòl, for example, in messaging and chat applications. There is also a more significant presence and visibility of Kwéyòl on signage, posters, billboards, banners, brochures, product labels, and other promotion or identification material. Kwéyòl texts are seen on buses (bus identification), other private vehicles, and in public spaces as graffiti. Occasionally one would find articles, special features, and even front page headlines in various newspapers in Kweyol. There is also

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Khachatryan, Hayk, and Alicia Rihn. "Effectiveness of Retail Promotions in the Green Industry by Age Group: A Case Study." EDIS 2020, no. 2 (2020): 6. http://dx.doi.org/10.32473/edis-fe1073-2019.

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In the horticulture industry, age has frequently been used to divide and quantify gardeners (National Gardening Association, 2013). For instance, consumers over the age of 55 account for the majority of U.S. household lawn and garden retail sales and the number of gardeners in this group is increasing (National Gardening Association, 2013). Interestingly, young consumers are also expressing interest in gardening. In 2012, Millennials (born after 1980) spent 78% more on gardening purchases than in the previous 2 years. Surprisingly, men are the driving force in this age group (with a 125% incre

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Seno, Intan Aprilia, Pranti Pranti, and Fariza Wahyu Arizal. "Branding Desa Sambimulyo sebagai Destinasi Wisata Kebun Jeruk." Indonesian Journal for Social Responsibility 7, no. 7 (2025): 52–66. https://doi.org/10.36782/ijsr.v7i01.265.

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Sambimulyo Village is a village in Bangorejo Sub-district, Banyuwangi Regency that has the potential of citrus fruit farming which requires a branding program to form its identity as a tourist destination. This branding program is carried out by forming a visual identity, developing tourism activities, developing typical products, developing areas, and empowering human resources to regulate tourism regulations. The design of the branding program was carried out using a qualitative method with the 2013 Alina Wheeler model starting from determining the topic, researching problems, clarifying str

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Galay Jr., Feliciano C. "Effectiveness of Home Tutoring in Mathematics 6 Under Modular Distance Learning in a Public Elementary School in the Philippines." International Journal of Multidisciplinary: Applied Business and Education Research 4, no. 2 (2023): 582–87. http://dx.doi.org/10.11594/ijmaber.04.02.24.

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Various issues and concerns raised by parents, students, and teachers about the implementation of Modular Distance Learning were addressed during the Online Kamustahan at a public elementary school where the study was conducted. Parents were particularly concerned about how their children would learn the skills required in their subjects without proper instruction from teachers. The development and implementation of an intervention is one method for addressing students' learning gaps and overcoming learning barriers. This study evaluated the effectiveness of home tutoring as an intervention in

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Anwar, Nugra P., Hema Junaice Sitorus, Mellysa Tanoyo, and Naniek Novijanti Setijadi. "Communication Strategy In Achieving Sustainable Environmental Development: Case Study Of The Ban On The Use Of Plastic Bags In Familymart Retail Stores." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 4, no. 2 (2024): 430–43. http://dx.doi.org/10.47233/jkomdis.v4i2.1692.

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This study explores the communication strategies utilized by FamilyMart retail stores to enforce the ban on plastics bags, aiming to support sustainable environmental development. As environmental concerns become increasingly significant, retail businesses are at the forefront of promoting sustainable practices. This research investigates how FamilyMart conveys its environmental policies to customers and the broader community to encourage behavior change towards eco-friendly alternatives. Using qualitative methods, the research involves in-depth interviews with store managers, content analysis

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Mody, Makarand Amrish, Courtney Suess, and Xinran Lehto. "The accommodation experiencescape: a comparative assessment of hotels and Airbnb." International Journal of Contemporary Hospitality Management 29, no. 9 (2017): 2377–404. http://dx.doi.org/10.1108/ijchm-09-2016-0501.

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Purpose Accommodations providers in the sharing economy are increasingly competing with the hotel industry vis-à-vis the guest experience. Additionally, experience-related research remains underrepresented in the hospitality and tourism literature. This paper aims to develop and test a model of experiential consumption to provide a better understanding of an emerging phenomenon in the hospitality industry. In so doing, the authors also expand Pine and Gilmore’s original experience economy construct. Design/methodology/approach Using data from a survey of 630 customers who stayed at a hotel or

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Bastianpillai, Sandra B., and Indunil T. Marasinghe. "The Impact of Visual Merchandising on Impulse Buying Behavior: An Explanatory Study on Customers of Supermarket Chains in the Central Province of Sri Lanka." International Journal of Latest Technology in Engineering, Management & Applied Science XII, no. X (2023): 09–17. http://dx.doi.org/10.51583/ijltemas.2023.121002.

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Visual Merchandising is a modern-day technique used by retailers to attract customers by communicating through visual appeal in order to secure their market share amidst intense competition. Scholars have proved that visual merchandising is a powerful tool that can draw customers towards the store and entice impulse purchases. The current study aims to identify the impact of visual merchandising on impulse buying behavior with reference to customers of supermarket chains in the Central Province of Sri Lanka. The underlying concept was presented with a comprehensive review of literature. Primar

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Saranza, Cris, Yuri Pendon, and Glenn Andrin. "Enhancing Retail Success: A Comprehensive Analysis of Visual Merchandising Influence on Customer Engagement and Purchase Behavior in Philippine Local Retail Businesses." Journal of Business and Management Studies 6, no. 1 (2024): 1–21. https://doi.org/10.32996/jbms.2024.6.1.1.

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This study employed a quantitative approach to investigate the influence of visual merchandising practices on customer engagement and purchase behavior in retail stores in Claver, Surigao del Norte. By utilizing a descriptive survey design with 385 customer respondents, the findings revealed that retailers inconsistently observed visual merchandising practices. Despite this, the study identified a significant and high positive influence of these practices on customer engagement and purchase behavior. Notably, through multiple regression analysis, it was found that only window displays signific

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Wang, Yingbo. "A study on the consumption behavior of community group buying leaders in selling agricultural products—From a biomechanical perspective." Molecular & Cellular Biomechanics 22, no. 2 (2025): 896. https://doi.org/10.62617/mcb896.

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This article explores how group leaders in community group buying influence consumer behavior regarding agricultural product purchases, analyzing their psychological motivations and relational mechanisms. The concept of biomechanics offers a novel and illuminating perspective to understand this phenomenon. First, the article defines the role and functions of community group leaders in promoting agricultural products. It examines the leaders’ promotional actions and behaviors as research subjects, selecting representative traits to analyze their specific effects on consumers’ decisions to purch

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Bognanno, Michael, and Eduardo Melero. "Promotion Signals, Experience, and Education." Journal of Economics & Management Strategy 25, no. 1 (2015): 111–32. http://dx.doi.org/10.1111/jems.12132.

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Haji, Ghada. "Self-Promotion and Identity Construction in Graduate Personal Statements." Journal of English Studies in Arabia Felix 2, no. 1 (2023): 60–70. http://dx.doi.org/10.56540/jesaf.v2i1.52.

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This qualitative corpus-based study investigates the first-person singular pronouns and their possessive determiners in graduate personal statements (PSs) that applicants use to create a self-promotional tenor in their statements. Data consisted on a corpus of 120 English and French PSs collected from four academic disciplines: Linguistics, Sociology, Engineering and Biology. The analysis has shown that the self-promotion strategy employed by the Anglo-American and French applicants shed light on the graduate students’ position and strengthen their identity in their statements. Further, the li

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Piernas, Carmen, Georgina Harmer, and Susan A. Jebb. "Testing availability, positioning, promotions, and signage of healthier food options and purchasing behaviour within major UK supermarkets: Evaluation of 6 nonrandomised controlled intervention studies." PLOS Medicine 19, no. 3 (2022): e1003952. http://dx.doi.org/10.1371/journal.pmed.1003952.

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Background Governments are increasingly looking for policies to change supermarket environments to support healthier food purchasing. We evaluated 6 interventions within major United Kingdom grocery stores, including availability, positioning, promotions, and signage strategies to encourage selection of healthier products. Methods and findings Nonrandomised controlled study designs were used, except for one intervention that was rolled out nationwide using a pre/post within-store design. Store-level weekly sales (units, weight (g), and value (£)) of products targeted in the interventions were

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Kessel, David, and John J. Reiners. "Promotion of Proapoptotic Signals by Lysosomal Photodamage." Photochemistry and Photobiology 91, no. 4 (2015): 931–36. http://dx.doi.org/10.1111/php.12456.

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Saini, Shweta, Sanjeev Bansal, and Pranay Verma. "Revolutionizing visual merchandising: A study on the acceptance of digital signage in Indian fashion apparel stores." Journal of Statistics and Management Systems 26, no. 5 (2023): 1265–78. http://dx.doi.org/10.47974/jsms-1181.

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Competition and evolving customers motivate fashion apparel retailers to adopt new survival strategies and provide a memorable experience. This study investigates the acceptance of digital signage among Generation Z. The researchers surveyed 254 participants on the most noticeable change from traditional signage to digital signage. Based on the significant change, the adoption of digital signage was studied using the extended UTAUT framework with additional constructs of engagement, vividness, and relative advantage. Visual merchandisers should pay attention to the vividness of videos, ads, an

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Waldman, Michael, and Ori Zax. "Promotion Signaling and Human Capital Investments." American Economic Journal: Microeconomics 12, no. 1 (2020): 125–55. http://dx.doi.org/10.1257/mic.20180285.

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In a world characterized by asymmetric learning, promotions can serve as signals of worker ability, and this, in turn, can result in inefficient promotion decisions. If the labor market is competitive, the result will be practices that reduce this distortion. We explore how this logic affects human capital investment decisions. We show that, if commitment is possible, investments will be biased toward the accumulation of firm-specific human capital. We also consider what happens when commitment is not possible and show a number of results including that, if investment choices are not publicly

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Dunković, Dario, and Blaženka Knežević. "EXTENDED WARRANTY AND ITS IMPACT ON PERCEPTION IN SALES PROMOTION OF DURABLES." Business, Management and Economics Engineering 21, no. 02 (2023): 204–17. http://dx.doi.org/10.3846/bmee.2023.19081.

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Purpose – The aim of the paper is to determine the perception of extended warranty when communicated by retailer during the sales promotion of durable products (e.g. refrigerators). We consider perception as five signals or conceptual dimensions in retail context. The research question is: What perception creates the extended warranty? The dimensions studied can increase or decrease the value and therefore attractiveness of the product. In this sense, extended warranties are a tool that retailers can use to change customers’ attitudes towards a product. There is little primary research that sh

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