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Relevant bibliographies by topics / Proximity Marketing

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Journal articles
Dissertations / Theses
Book chapters
Conference papers

Academic literature on the topic 'Proximity Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 7 February 2022

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Journal articles on the topic "Proximity Marketing"

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Garrido-Martinez, Jessenia, and Patricio Medina-Chicaiza. "Electoral Advertising Based on Proximity Marketing." International Business Research 12, no. 9 (2019): 52. http://dx.doi.org/10.5539/ibr.v12n9p52.

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This study seeks to propose a strategy for electoral advertising based on proximity marketing. It arises as a response to the problem detected through direct observation and structured interviews with specialists (experts in electoral marketing, politicians, publicists and ICT leaders) which evidenced the lack of technological tools for electoral advertising such as proximity marketing. In addition, theoretical methods and documentary analysis were used. The results include a proposed strategy with the following phases: search for a supplier, planning, multimedia documents, technological condi

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Lenglet, François, and Rémi Mencarelli. "Proximity in marketing: An integrating theoretical framework and research agenda." Recherche et Applications en Marketing (English Edition) 35, no. 4 (2020): 99–124. http://dx.doi.org/10.1177/2051570720957152.

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Academics and practitioners increasingly focus on the concept of proximity, but the growing literature features a confusing diversity of approaches. This article offers a macro-analytical and conceptually unified vision of proximity. Based on an in-depth analysis of literature, this integrative synthesis offers a fourfold contribution: characterize and classify approaches to proximity, understand the place occupied by proximity in theoretical models in marketing, consider the managerial interest of proximity, and develop propositions for continued research into proximity topics.

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Humphreys, John H. "Transformational leader behavior, proximity and successful services marketing." Journal of Services Marketing 16, no. 6 (2002): 487–502. http://dx.doi.org/10.1108/08876040210443373.

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Spiekermann, Sarah, Matthias Rothensee, and Michael Klafft. "Street marketing: how proximity and context drive coupon redemption." Journal of Consumer Marketing 28, no. 4 (2011): 280–89. http://dx.doi.org/10.1108/07363761111143178.

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PurposeIn 2009, US coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1 percent. This paper aims to show how recognizing context variables, such as proximity, weather, part of town and financial incentives interplay to determine a coupon campaign's success.Design/methodology/approachThe paper reports an empirical study conducted in co‐operation with a restaurant chain: 9.880 Subway coupons were distributed under different experimental context conditions. Redemption behavior was analyzed with the help of logi

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Ma, Yu, P. B. (Seethu) Seetharaman, and Vishal Singh. "A multi-category demand model incorporating inter-product proximity." Journal of Business Research 124 (January 2021): 152–62. http://dx.doi.org/10.1016/j.jbusres.2020.11.036.

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Brown, Cheryl, Jesse E. Gandee, and Gerard D'Souza. "West Virginia Farm Direct Marketing: A County Level Analysis." Journal of Agricultural and Applied Economics 38, no. 3 (2006): 575–84. http://dx.doi.org/10.1017/s1074070800022628.

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To understand the factors that influence farm direct marketing, a linear regression model is estimated to test the relationships between county-level direct market sales and socioeconomic, agricultural production, and location characteristics for West Virginia. The results show that higher median housing value, increased population density, a younger population, a greater number of direct market farms, more diversity of fruit and vegetable production and closer proximity to Washington, D.C., increase direct market sales. The results have implications for other states with a large proportion of

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Hammerschmidt, Sören. "Print, Proximity, and the Marketing of Richard Phillips: Mediating Richardson." Eighteenth-Century Fiction 29, no. 2 (2017): 277–316. http://dx.doi.org/10.3138/ecf.29.2.277.

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Levesque, Nataly, Harold Boeck, and Anna Margulis. "Proximity Marketing in Banking: Lessons from Retail and Entertainment Industries." International Journal of Technology Marketing 13, no. 1 (2019): 1. http://dx.doi.org/10.1504/ijtmkt.2019.10020943.

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Margulis, Anna, Nataly Levesque, and Harold Boeck. "Proximity marketing in banking: lessons from retail and entertainment industries." International Journal of Technology Marketing 13, no. 3/4 (2019): 401. http://dx.doi.org/10.1504/ijtmkt.2019.104584.

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Verma, Surabhi, Sushil S. Chaurasia, and Som Sekhar Bhattacharyya. "The effect of government regulations on continuance intention of in-store proximity mobile payment services." International Journal of Bank Marketing 38, no. 1 (2019): 34–62. http://dx.doi.org/10.1108/ijbm-10-2018-0279.

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Purpose This study proposed and tested three comprehensive models of the usage intention of proximity mobile payment services after a government regulation, by integrating the theory of planned behaviour (TPB) and the norm-activation model (NAM). The purpose of this paper is to investigate the effects of moral norms, merchant pro-activeness and perceived government regulation (demonetisation) on users’ continuance intention of proximity mobile payment services. Design/methodology/approach In total, 387 users of proximity mobile payment services in India were surveyed using a structured questio

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Dissertations / Theses on the topic "Proximity Marketing"

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Spiekermann, Sarah, Matthias Rothensee, and Michael Klafft. "Street Marketing: How Proximity and Context drive Coupon Redemption." Emerald, 2011. http://dx.doi.org/10.1108/07363761111143178.

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Purpose - In 2009, U.S. coupons set a new record of 367 billion coupons distributed. Yet, while coupon distribution is on the rise, redemption rates remain below 1%. This article shows how recognizing context variables, such as proximity, weather, part of town and financial incentives interplay to determine a coupon campaigns' success. Design/methodology/approach - The paper reports an empirical study conducted in cooperation with a restaurant chain: 9.880 Subway coupons were distributed under different experimental context conditions. Redemption behavior was analyzed with the help of lo

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Serio, Francesco Pio. "Progettazione e sviluppo di un sistema Indoor Assistant basato su tecnologia Beacon." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2017. http://amslaurea.unibo.it/13788/.

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In questa tesi vengono descritte le tecnologie dell'Indoor Geolocalization e Beacon, fornendo un'ampia rassegna circa il loro funzionamento e le applicazioni nei vari settori. Successivamente viene presentato il progetto realizzato che consiste in un'applicazione per dispositivi mobili con sistema operativo Android. Il sistema è in grado di geolocalizzare l'utente in ambienti indoor e di introdurre una serie di funzionalità context-aware all'interno di un'area geofence delineata dall'utente.

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Peters, Sara Jean. "Get in the game the effects of game-product and product placement proximity on game players' processing of brands embedded advergames /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5756.

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Thesis (M.A.)--University of Missouri-Columbia, 2008.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 14, 2009) Includes bibliographical references.

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Lashgari, Maryam. "Digital Marketing Strategy:B2B and Stakeholders Communication." Doctoral thesis, KTH, Skolan för industriell teknik och management (ITM), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-220144.

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Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. Business to business marketers have also been engaged in such challenges by maintaining a slow adoption, which has motivated the researchers to study the adoption of different means and tools of digital communication in a business context. Through this research

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Candido, Riccardo. "Progettazione e realizzazione di soluzioni per la geolocalizzazione e marketing di prossimità mediante utilizzo di tecnologia iBeacons." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2014. http://amslaurea.unibo.it/7997/.

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Si analizza il nuovo protocollo iBeacon, proposto da Apple, e come questo possa essere utilizzato per migliorare e rendere maggiormente efficace la user experience delle applicazioni. Viene inoltre definito lo stato dell'arte di questa tecnologia analizzando l'hardware e il software a oggi presenti sul mercato. Proponendo un esempio di come tale protocollo possa essere utilizzato per implementare tecniche di marketing di prossimità.

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Cortesi, Daniele. "Un web service per applicazioni di gamification degli itinerari turistici." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amslaurea.unibo.it/9101/.

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La gamification e il marketing di prossimità si stanno affermando come strategie sempre più efficaci per attrarre e fidelizzare il pubblico grazie anche alla grande diffusione degli smartphone che sono ormai alla portata di tutti e all'avanzamento tecnologico degli ultimi anni. Diversi studi ne testimoniano l'importanza e mostrano come le risposte dei consumatori all'utilizzo di queste tecniche siano molto positive, prestando attenzione però a non violare la privacy facendo uso improprio o non esplicitato della posizione dell'utente. La tesi propone un nuovo strumento che applica questi conc

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Luz, Rute Isabel Colaço da. "Marketing de proximidade e Millennials : fatores influenciadores das atitudes e comportamentos." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16744.

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Mestrado em Marketing<br>O marketing de proximidade é uma estratégia de comunicação que permite enviar mensagens publicitárias para os dispositivos móveis de consumidores que se encontram próximos ou dentro dos pontos de venda. As mensagens atingem apenas os consumidores que se encontram na localização específica e ideal, e por isso, no estado mental ideal para completar uma transação. Por ser um tipo de marketing relativamente recente, e ainda pouco investigado, a presente pesquisa tem como objetivo de compreender quais são os fatores influenciadores das atitudes da geração Millennial em rela

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Atwong, Andrew. "Proximity to Children: A Geospatial Approach to Understanding the Relationship between Fast Food and Schools." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1362.

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In a time when Americans are waking up to the health consequences of consuming fast food, researchers have discovered that fast food restaurants seem to be located in greater concentrations near primary or secondary schools. While this phenomenon affects the food environments of some children and carries implications as to their short term and long term health (which has also been well researched), this paper focuses primarily on fast food restaurants that are within walking distance of schools. Using Geographic Information Systems (GIS) to integrate geospatial, business, demographic, and food

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Praly, Cécile. "Nouvelles formes de valorisation territoriale en agriculture : le cas de l’arboriculture de la moyenne vallée du Rhône." Thesis, Lyon 2, 2010. http://www.theses.fr/2010LYO20038/document.

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L’arboriculture de la Moyenne Vallée du Rhône, concurrencée par les pays à faible coût de production, subit une importante crise structurelle. Dans ce contexte, nous interrogeons les liens existants entre l’arboriculture et ses territoires. Ils peuvent en effet constituer des ressources mobilisées par les acteurs locaux pour développer des formes de valorisation territoriale.Le modèle productif historique de l’arboriculture de la Moyenne Vallée du Rhône, celui de bassin de production-expédition, est aujourd’hui remis en question par deux tensions opposées. La première, dite « centrifuge », est

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Decorps, Charlotte. "Renforcement de l’auto-efficacité par la transportation mentale : amélioration du pouvoir persuasif de communications prosociales en faveur du don de soi." Thesis, Université Grenoble Alpes (ComUE), 2019. http://www.theses.fr/2019GREAG001/document.

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Alors que l’auto-efficacité apparaît comme une variable majeure de l’explication des comportements, peu de recherches se sont intéressées aux mécanismes susceptibles de l’améliorer dans le contexte particulier de la communication. De même, malgré les forts enjeux liés au don d’organes et au don de gamètes, ces causes ont peu reçu l’attention des chercheurs en marketing social et en communication persuasive. Au fil des recherches, l’expérience vicariante (apprentissage par observation) est apparue comme l’un des leviers majeurs d’auto-efficacité. L’objectif était donc de transposer cette expéri

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Book chapters on the topic "Proximity Marketing"

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D’Auria, Anna, Tiziana Russo Spena, and Francesco Bifulco. "Proximity Marketing and Context-Information Awareness." In Contributions to Management Science. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-63376-9_8.

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Rykowski, Jarogniew, Tomasz Chojnacki, and Sergiusz Strykowski. "In-Store Proximity Marketing by Means of IoT Devices." In IFIP Advances in Information and Communication Technology. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99127-6_15.

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Giovanis, Apostolos, Androniki Kavoura, Ioannis Rizomyliotis, Sotiris Varelas, and Aspasia Vlachvei. "Exploring the Factors Affecting Consumer Acceptance of Proximity M-Payment Services." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_63.

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Salis, Antonio, Glauco Mancini, Roberto Bulla, Paolo Cocco, Daniele Lezzi, and Francesc Lordan. "Benefits of a Fog-to-Cloud Approach in Proximity Marketing." In Lecture Notes in Computer Science. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-10549-5_19.

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Correa, Elizabeth Ramírez, Erika Pulido Arjona, Carlos Osorio, and Stefania Pareti. "Factors Influencing the Adoption of Geolocation and Proximity Marketing Technologies." In Advances in Intelligent Systems and Computing. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-68285-9_48.

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Chang, Chun-Tuan, Guei-Hua Huang, and Pei-Chi Liu. "Dire Straits, Sad Planet: How Facial Emotion, Anthropomorphism, and Issue Proximity Affect Green Communication." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_18.

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Ahmed, Faheem, and Pierre Valette-Florence. "Demystifying Perceived Psychological Proximity for Hedonic Product Choices: An Abstract." In Marketing Opportunities and Challenges in a Changing Global Marketplace. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-39165-2_201.

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de Kerviler, Gwarlann, Nathalie T. M. Demoulin, and Pietro Zidda. "Adoption of Proximity M-Payment Services: Perceived Value and Experience Effect (An Abstract)." In Marketing at the Confluence between Entertainment and Analytics. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_50.

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Levesque, Nataly, and Harold Boeck. "Proximity Marketing as an Enabler of Mass Customization and Personalization in a Customer Service Experience." In Managing Complexity. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29058-4_32.

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Sansone, Marcello, Roberto Bruni, Annarita Colamatteo, and Maria Anna Pagnanelli. "Relational Proximity With Customers in the Retail Industry." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7856-7.ch014.

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This chapter uses a theoretical background to identify and explain a new proximity concept in retail sector. In particular, adopting a marketing and management approach, an innovative type of “proximity” is presented, explaining a set of numerous elements and relationships that could link retailer, customer, and territory: “the relational proximity.” The factors useful to describe the roots of “relational proximity” between retailer and customer are presented and identified in a specific case study. The new concept of relational proximity represents the originality of this study. It explains the mood coming out from the integration between the retail value offering and its contextualization with environment, society, and contemporaneity. Following this logic, the retailers in the future will focus their competitive advantage working with the customers, building day by day their relational proximity.

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Conference papers on the topic "Proximity Marketing"

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Nicole Mndebele, Zanele, and Muthu Ramachandran. "IoT based Proximity Marketing." In 2nd International Conference on Internet of Things, Big Data and Security. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0006347903250330.

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Muddinagiri, Ruchika, Shubham Ambavane, Vivek Jadhav, and Santosh Tamboli. "Proximity Marketing Using Bluetooth Low Energy." In 2020 6th International Conference on Advanced Computing and Communication Systems (ICACCS). IEEE, 2020. http://dx.doi.org/10.1109/icaccs48705.2020.9074160.

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Poulopoulos, Dimitris, and Athina Kalampogia. "A Holistic Approach to Proximity Marketing." In Special Session on Appliances for Data-Intensive and Time Critical Applications. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0007861106290634.

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AlBraheem, Lamya, Amal Al-Abdulkarim, Arwa Al-Dosari, et al. "Smart city project using proximity marketing technology." In 2017 Intelligent Systems Conference (IntelliSys). IEEE, 2017. http://dx.doi.org/10.1109/intellisys.2017.8324288.

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Papandrea, Michela, Silvia Giordano, Salvatore Vanini, and Piergiorgio Cremonese. "Proximity marketing solution tailored to user needs." In 2010 IEEE International Symposium on "A World of Wireless, Mobile and Multimedia Networks" (WoWMoM). IEEE, 2010. http://dx.doi.org/10.1109/wowmom.2010.5534936.

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Gajanova, Lubica, Jana Kliestikova, and Margareta Nadanyiova. "Application of NFC technology in proximity marketing." In Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/iscde-19.2019.85.

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Muddinagiri, Ruchika, Shubham Ambavane, Vivek Jadhav, and Santosh Tamboli. "Implementation of Proximity Marketing Leveraging Bluetooth Low Energy." In 2020 International Conference on Electronics and Sustainable Communication Systems (ICESC). IEEE, 2020. http://dx.doi.org/10.1109/icesc48915.2020.9155756.

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Date, Prakash Gulab, and Nilam Patil. "Proximity based and security aware rewarding system for mobile marketing." In 2016 Conference on Advances in Signal Processing (CASP). IEEE, 2016. http://dx.doi.org/10.1109/casp.2016.7746194.

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Kuan, Fu-Yung, En-Chi Chang, and Sin-Yao Chen. "REVISITING CONSUMER CONTAMINATION: INFLUENCES OF PROXIMITY AND SCOPE OF CONTACT." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.08.03.03.

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Liu, Dongxiao, Jianbing Ni, Hongwei Li, Xiaodong Lin, and Xuemin Shen. "Efficient and Privacy-Preserving Ad Conversion for V2X-Assisted Proximity Marketing." In 2018 IEEE 15th International Conference on Mobile Ad Hoc and Sensor Systems (MASS). IEEE, 2018. http://dx.doi.org/10.1109/mass.2018.00014.

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