Dissertations / Theses: 'Psychological aspects of Sex in mass media'

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Luo, Ying. "Motivation, emotion, attitude, & gratification in the use of online video media." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/260.

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Online video media share a great part of similar attributes with traditional mass media. They also bear some fresh features of Web 2.0, such as integration, interactivity, both synchrony and asynchrony, which break the traditional pattern of media viewing and using. They allow for new forms of user activities and offer the user a participatory experience/role so as to facilitate the evolution and dynamic reintegration of the networked society as well as the whole social environment. Online video media have therefore been drawing lots of attention from both the industry and academic field since the emergence. The aims of this research are to: 1) investigate uses and gratifications theorizations in the era of Web 2.0, with online video media the typical target, by finding out the wide and coherent spectrum of online video media usage motivations and gratifications; 2) construct a comprehensive framework of online video media uses and gratifications from integrated and interdisciplinary perspectives; 3) verify the interactive relationships between or among the variables presented in the framework. Survey is adopted for data collection in this study. Convenient sampling and snowball sampling are used. A total of 470 respondents in mainland China complete the questionnaire online, in which 462 are online video media users and the rest 8 are non-users. The online video media uses and gratifications items are then subject to principal components factoring with varimax rotation. Seven factors are identified to explain 67.31% of the variance. Results indicate that the nature of device is a potential source of resulting in unique media outcomes, and habitual behavior of mobile video use has become a part of netizens’ life. More importantly, significant differences in both motivation and gratification between the two user identities are found. Besides, different genres of media contents are related to different motivations and gratifications, and may predict different degrees of interactivity. Moreover, results show that, people in different types of emotions (positive and non-positive) tend to arouse different motivations and attempt to seek different gratifications. Investigation also detect the relationships among dependency, activities after use and attitudes during the motivation and gratification process. It is concluded that, online video media usage is a spiral feedback process of dependency, activities after use and attitudes. During the process of motivation and gratification, people gain experience and derived perceptions, and the beliefs/loyalty gradually forms. Online video media usage is an interactive and dynamic process. During the process, user interacts with the media as well as with other users in the networked society. Though media culture, media literacy and social participation are still weak and limited in the domestic networked society, online video media user exhibits more active, intentional and conscious actions, which is distinguished from traditional mass media audience. In general, this study contributes to the understanding of user’s behaviors, needs and the effects of the new media.

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Fu, King-wa, and 傅景華. "Do harm or do less harm: identifying and addressing research gaps in media influences on suicidality." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B41634123.

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Swain, Michael Q. "Effects of rehearsal and cuing when testing for recall of printed news." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1014797.

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This thesis examined if a combination of variables would yield a higher recall for printed news than previously recorded. Some subjects, after reading a printed news story were exposed to rehearsal (a discussion), a cue (aided recall), a combination of both, and neither variable. It was hypothesized that subjects exposed to a combination of rehearsal an a cue would record the highest net recall, or hypermnesia effect, over subsequent testing and that subjects exposed to either one would record higher net recall than those exposed to neither variable.Subjects exposed to rehearsal and/or a cue did not record a higher net recall, gross recall, or correctly recalled details for the printed news story than those who were not exposed. However, rehearsal and a cue were found to have a significant effect on the amount of errors made by subjects: those exposed to a cue made significantly less errors on the recall test. Suggestions for future research include increasing rehearsal time and using a stronger episodic cue than employed in this study.
Department of Journalism

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Mashabela, Raisibe Promise. "Newspaper representations of the psychological profile of domestic violence : an archival study." Thesis, University of Limpopo, 2015. http://hdl.handle.net/10386/1605.

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Thesis (M.A. (Psychology)) --University of Limpopo, 2015
The aim of the study was to explore the psychological profiles of perpetrators of domestic violence as represented in newspaper articles. An archival research approach was chosen as the appropriate design for the present study. The researcher accessed and studied all newspaper articles from two daily newspapers reporting on domestic violence over a two-year period (that is, from January 2011 up to December 2012). A total of 98 newspaper articles (sixty from the Sowetan newspaper, and 38 thirty eight from the Daily Sun newspaper) covering the period under review were retrieved. The data was captured on a self-developed data record sheet. The Statistical Package for Social Sciences (SPSS) was used to analyse the data. The results were analysed and presented using frequency tables, descriptive statistics and cross-tabulations. The results of the study showed that the majority of the victims of domestic violence were women with little education and skills. Assault, attempted murder and murder were found to be the forms of violence perpetrated against the victims. The majority of the perpetrators (70.4%) were males, with higher education and skills. Some of the perpetrators were represented in the newspaper articles as being emotionally troubled (69.4%), passively aggressive (11.2%), mentally disturbed (5.1%) and socially deviant (3.1%). The majority of the mental health problems that were associated with the perpetrators of domestic violence included depression, borderline personality and acute psychosis. A number of triggers were found to lead to domestic violence. These included family arguments, jealousy, substance abuse, and criminal behaviour. Based on the above results, the study is concluded by recommending anger and stress management as some of the programmes that the government could introduce to minimise domestic violence.

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Zhou, Yining. "Disappointment as an effect of curiosity and political apathy: modernation of self-efficacy and mediation of media selection." HKBU Institutional Repository, 2015. https://repository.hkbu.edu.hk/etd_oa/172.

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The study adopts Uses and Gratifications (U&G) theory as the framework to test antecedents and consequences in using fanqiang (bypassing Internet censorship) as an alternative medium along with accessible Internet, TV, newspaper and radio as mainstream media in a Chinese context. By online between-group experimentation (N = 132 in the experimental group, N = 127 in the control group), the study shows that curiosity about forbidden political content and political apathy predict fanqiang and most accessible media use tendencies. Moderation effects exist between curiosity and self-efficacy in predicting fanqiang tendencies. Disappointment as an emotional effect is directly related to curiosity and political apathy, where the mediation effects of media use tendencies are not salient. Explicit Internet censorship increases curiosity about forbidden political content and decreases the dimension of lack of interest in political apathy. However, it does not change accessible media use tendencies and disappointment levels. Still, participants show fewer of fanqiang tendencies than with accessible media, except radio. The results highlight the cognitive roots of motivations and emotional constructs as a part of gratification in U&G research, that self-efficacy as a necessary requirement for curiosity to drive media use, and that information attributes can change motivations. We urge future scholars to build broader explications of political apathy when applied to different societies, to try diverse methods like experimentation in U&G research, and to adopt a sociopsychological approach when studying the influences and effectiveness of Internet censorship.

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Nagley, Andrew Guy. "Changing People's Reaction to Terrorism." Thesis, University of North Texas, 1988. https://digital.library.unt.edu/ark:/67531/metadc501129/.

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Two hundred and fifty-three subjects were used in an experiment to try to determine how differences in news media presentations affect the reader's view of terrorism. Two stories about a terrorist attack were used, one describing a bombing, the other a hijacking. Both stories had two versions using no one injured or eight innocent people injured. One group of subjects was given no additional information about terrorism. The second group was given information after the description that emphasized the salience of terrorism. The third group received information that de-emphasized the seriousness of terrorism. Subjects were also given a questionnaire designed to measure authoritarianism and one to measure conservatism. It was found that subjects scoring high on authoritarianism or conservativism favored more severe punishment for terrorists than did those scoring lower on the two scales. Findings did not support the hypothesis that providing people with information about terrorism could lessen the impact of terrorist events.

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Zhang, Ke. "Linking consumer: endorser relationship with source credibility and consumer brand-related responses: a para-social interaction perspective." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/511.

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Previous studies on celebrity endorsement have focused on merits of the celebrity endorser as the key factors for predicting endorsement effectiveness. This research extends previous research by exploring the effects of the consumer's para-social interaction (PSI) with the celebrity. Based on the Source Credibility Model, the proposed model takes PSI as the core variable and examines its relationship with self-brand connection and ideal congruency. Two studies were conducted using online questionnaires to collect consumers' self-reported data. Study 1 tested a partial model using sports celebrities. Study 2 tested the full model using entertainment celebrities. Study 1 had 605 respondents and study 2 had 387 respondents. The respondents were young, well-educated and included both fans and no-fans of the selected celebrities. The results showed that consumer-celebrity PSI was an essential factor in the endorsement process. The perceived attractiveness of a celebrity was an antecedent to PSI, which in turn allowed the consumer to establish a personal connection with the endorsed brand and resulted in positive brand attitude. Furthermore, the results showed that consumers tend to have stronger PSI with a celebrity when they hold a higher degree of ideal congruity with the celebrity. Finally, results indicated that the context in which the celebrity was shown with the brand had significant effects, with a real-life context yielding stronger effects than an ad endorsement context or a product placement context. In sum, this research extended the source attractiveness model by clarifying the endorsement process to include consumer-celebrity PSI and brand-related responses. It also contributed to the audience-celebrity PSI theory. In addition, this research revealed the potential impact of celebrity-brand associations in real-life contexts on endorsement effectiveness, thus providing new insights for research related to the various forms of celebrity endorsement.

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Mawarire, Jealousy Mbizvo. "A critical inquiry into the absence of a gender equality discourse in the coverage of the land redistribution issue in two Zimbabwean newspapers, The Daily News and The Herald, between 01 February and 30 June 2000." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1002915.

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The media, which help define what we think and our roles in the society, have a crucial role to project both men and women’s issues so as to change people’s perceptions and stereotypes about the role men and women play in the society. There is need, therefore, to ensure gender equality in the operations of the media so that issues to do with both men and women get adequate and equal coverage. This study on the reportage of the land redistribution exercise in Zimbabwe has, however, exposed the gendered nature of the operations of the media, particularly in the news production process. It provides that, overally, the news discourse is a masculine narrative whose androcentric form is a result of, and is protected by, claims to ‘objectivity,’ ‘professionalism’, ‘impartiality’ and the pursuit of a journalistic routine system that hegemonically prioritises men’s issues over those of women. The situation, as the research shows, has not been helped by journalists’ incapacity to do thematic appreciation of issues and their over-inclination towards a simplistic event-based journalism that fails to question policies as they are enacted and implemented in gender-skewed processes. The lack of gender policies, the operations of patriarchy and the pursuit of a journalistic routine system that sees nothing wrong with the ostracisation of women issues are very fundamental findings that the research uses in its attempts to explain why the gender equality discourse was left out of the news reports about the land reform exercise in Zimbabwe.

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Haq, Amrat. "News violence and desensitization of news viewers in Pakistan." HKBU Institutional Repository, 2017. http://repository.hkbu.edu.hk/etd_oa/397.

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Television has become the primary 'story teller' in our society today (Gerbner, et.al., 1986, 1994). It is an all pervasive technology that most of us aren't even aware of in our surroundings. From airports, bus terminals, restaurants, bars to our own lounges, television is constantly passing on its message to its audience. Its role might vary from just a background noise to active information source, its presence remains constant. However television itself is not static, it is a dynamic medium with a constantly growing presence in our lives. Therefore, there remains a constant need to understand the role television plays in shaping our 'stories' and the current study is a short step towards understanding the role and impact of news media on the emotional responses of news viewers in Pakistan. During the last decade there has been an exponential growth in Pakistan's private media industry. Over 80 channels have already started with a number in the pipeline. Of these channels the most prominent are the 16 24-hour news channels which, for the first time, provided the Pakistani public multiple options for seeking news and information (previously only Pakistan Television, a state owned channel was available) - the Pakistani public is now spoiled for choice. However this growth in the media industry also resulted in the over-exposure of issues as the channels vied for viewers. Consequently the audience is regularly exposed to sensational news and content - with coverage ranging from the graphic to the mundane - as networks compete for ratings. Observing the media's behavior and keeping media effects research on exposure to violence in mind, the researcher was interested in seeing whether regular exposure to violence news and violent acts leads to desensitization of the audience. The relationship between news and sensationalism is an old one, starting from the early tabloids in the early 1900s which focused on crime/violence to attract readers. The same trend can be seen in news channels in Pakistan and abroad. One main reason can be the low cost of covering and reporting a crime or act of violence. The event itself provides the reporter with images and information (no digging required!), the drama of the crisis, its aftermath and consequences provide news channels easy fodder for their news mill which needs to run 24-hours, 365 days of the year. Therefore the aim of the present research was twofold: one, to evaluate the amount of violence/violent content that is being shown on Pakistani news channels; and two, to try and assess the impact of this content on the emotional responses of news viewers. The study also aimed to extend the desensitization hypothesis by arguing that the continued presence of the stimulus responsible for desensitization will result in audiences' crossing the attention threshold; i.e. viewers will ignore the central issues on the media agenda and remove it from their socio-political discussions. The model further suggested that viewers will focus more on the peripheral issues rather than the primary issues in the media agenda. The results of the content analysis clearly show that in both public and private television news violent content is the 2nd highest type of news being reported (with domestic politics being the highest type of news content across both channels). Two types of news on violence were studied: violence resulting in fatalities and violence without fatalities; with the first one have almost twice the volume of the latter type of news content. The content analysis and the first part of the survey analysis provide the pre-requisite information for the attention threshold assumption. One, they confirm the continuous presence of a particular issue in news in large volume; and secondly, the survey analysis provides support for the presence of desensitization amongst the respondents. The tests run for the attention threshold assumption indicated that despite the presence of the issue of violence on the media agenda, it is no longer on the public agenda, and is not a part of the social discourse of the respondents with either their family or their friends. The current research shows that heavy consumers of violent news content tend to significantly have pro-violence attitudes. They also tend to have lower levels of emotional empathy for victims of violence and higher levels of compassion fatigue. While these results were not statistically significant for the sample tested, the results show a consistently low mean, indicating negative trend for both the variables. The respondents were generally in favor of harsher punishments and greater state/military control of the country. Results of the current study indicate that heavy viewers of news media tend to be more desensitized to the violence in society. Their emotional responses are numbed down. For a country like Pakistan, with a history of military intervention in domestic politics and governance, this is a matter of grave concern. Strong feelings of insecurity and mean world syndrome, fed on a steady diet of violent news programing, can further undermine faith in the political system - leading to greater acceptance (and at times active desire) of military sponsored or led control - a situation that is very troubling for Pakistan. While the current analysis is a starting place, news content in Pakistan needs to be studied in greater depth. Future research needs to also focus on the wider range of news channels in Pakistan. This would help identify the effects of different variables like ownership, political affiliations, language and location on the content of news channels. In terms of the survey itself, a broader, more inclusive research in the rural and semi-urban areas of the country would provide better evidence of the effects of news violence on Pakistanis. And finally, a lot more in-depth and extensive research is needed before on the "attention threshold" model for it to be verified and its results generalized. If verified, the model will help future researchers identify why issues of audience concern are no longer getting the requisite attention from viewers, despite having strong media presence.

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Mannor, Susan. "The effect of media and the fashion industry on body image." Honors in the Major Thesis, University of Central Florida, 2003. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/326.

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This item is only available in print in the UCF Libraries. If this is your Honors Thesis, you can help us make it available online for use by researchers around the world by following the instructions on the distribution consent form at http://library.ucf.edu/Systems/DigitalInitiatives/DigitalCollections/InternetDistributionConsentAgreementForm.pdf You may also contact the project coordinator, Kerri Bottorff, at kerri.bottorff@ucf.edu for more information.
Bachelors
Arts and Sciences
Psychology

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McCance-Price, Maris. "Making sense of Men's Health: an investigation into the meanings men and women make of Men's Health." Thesis, Rhodes University, 2006. http://hdl.handle.net/10962/d1002919.

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This study investigates the popular pleasures produced by readers of men's magazines, focusing primarily on the publication, Men's Health, which represents a new type of magazine catering for men. Using qualitative research methods such as textual analysis and reception analysis, the study explores the pleasures produced by both men and women from the consumption of such texts. The theoretical perspective of cultural studies informs this project, an approach that focuses on the generation and circulation of meanings in society. Focusing on the notion of the active audience and Hall's encoding/decoding model, this study examines readers' interpretations of the Men's Health text, focusing on the moment of consumption in the circuit of culture. Reception theory proposes the existence of "clustered readings" produced by interpretive communities that are socially rather than individually constructed. As a critical ethnography, the study interrogates these meanings with particular reference to questions of gender relations and power in society. Access to different discourses is structured by the social position of readers within relations of power and this study takes gender as a structuring principle. Therefore, this study also explores the particular discursive practices through which masculine and feminine imagery is produced by the Men's Health text and by its readers. The research findings support the more limited notion of the active audience espoused by theorists such as Hall (1980) offering further evidence to suggest that readers produce readings other than those preferred by the text and that therein lies the pleasure of the text for male and female readers. The research concludes that the popularity of Men's Health derives from the capacity of its readers to make multiple meanings of the text.

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Manda, Levi Zeleza. "Gender discourse and Malawian rural communities: a study of the meaning the people of traditional authority Likoswe of Chiradzulo make from human rights and gender messages." Thesis, Rhodes University, 2002. http://hdl.handle.net/10962/d1002910.

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Contrary to earlier beliefs and media theories such as the hypodermic needle or magic bullet, the audience of public communication is not a passive homogenous mass that easily succumbs to media influence. The audience is active, that is, it makes an effort to interpret media content. Depending on predisposing cultural, political, religious, or economic factors the audience makes different meanings from media texts. Media messages are not wholly controlled by producers, although the producers have their preferred and expected readings. Using qualitative research techniques associated with ethnographic and cultural studies (notably focus group discussions), this study sought to explore the meanings rural people in Malawi make out of human rights and gender messages broadcast on radio and through music. Interpreted against Stuart Hall's (1974b) Encoding and Decoding model, the study concludes that while rural communities understand and appreciate the new sociopolitical discourse, they take a negotiated stance because they have their own doubts and fears. They fear losing their cultural identity. Additionally, men, in particular, negotiate the messages because they fear losing their social power over land, property and family.

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Legge, Janet Helen. "Post-feminism in Cosmopolitan and For Him magazine (FHM) : a critical analysis." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1005956.

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Cosmopolitan and For Him Magazine (FHM) are, at present, both the most widely read and, therefore, the most popular "white" consumer magazines in South Africa. They both appeal to young audiences of between 18 and 34 years of age, approximately, and target middle-class, educated groups of readers. My interest in Cosmopolitan and FHM lies in their ability to influence and shape their readers' actions, values, identities and relationships, in particular with the other gender. My analysis is focused on the cover pages and the Editor's letters of six copies of each magazine, ranging from April to September 2003, providing me with a corpus of 12 cover pages and 12 Editor's letters. I adopt a critical perspective through the use of Fairclough's (1989) Critical Discourse Analysis, supported by Mills (1995) Feminist Stylistics, McLoughlin's (2000) textual analysis of cover pages and Kress & van Leeuwen's (1996) visual analysis tools. By combining these different methodologies my research falls into what is newly termed Feminist Critical Discourse Analysis (Lazar 2005). The cover page analyses used primarily McLoughlin and Kress & van Leeuwen and provides an element of pure genre analysis, while the analysis of the Editor's letters were subject to Fairclough's three inter-related stages of analysis, namely: a Description of the formal textual elements of the letters, an Interpretation which analyses the processes of text production and interpretation, and lastly an Explanation of the socio-historical context. Through an analysis of these magazines, whose interests are being served and how the readers are shaped and positioned by the magazines can be identified. My analyses revealed conflicting discourses within each magazine, however it was Cosmopolitan that revealed more tension and conflict in terms of identifying and representing women, while FHM subscribed, for the most part, uniformly to the "new lad" ideology. However, while Cosmopolitan attempted to show a forward-thinking and emancipatory view of the roles of men and women in society, both magazines covertly sustain patriarchal dominance and hegemonic masculinity. In conclusion, I reveal the need for consumers of the mass media to become more critically aware of the ideologies that are promoted through the differing tools of the media and that only through this critical awareness can any further movement towards equal relations between men and women be made.
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Barta, Jonna Lee. "Media Effects on the Body Shape Ideal and Bulimic Symptomatology in Males." Thesis, University of North Texas, 1999. https://digital.library.unt.edu/ark:/67531/metadc2261/.

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This study investigates the impact of sociocultural mediators in relation to eating disorders among male undergraduates. Literature on eating disorders has demonstrated that a thin body shape ideal depicted in the media directly contributes to eating pathology among females, but little research has investigated the direct effects of ideal body shape images among men. The focus of the present investigation was to assess the direct effects of exposure to the ideal male body shape on mens affect, self esteem, body satisfaction, and endorsement of U. S. societal ideals of attractiveness. In addition, the relation of these variables to bulimic symptomatology was examined. Modeling a study conducted on women (Stice & Shaw, 1994), male undergraduates between the ages of 18 to 25 participated in premeasure (N = 169) and post measure (N = 95) conditions. Participants in the post measure were randomly exposed to pictures from magazines containing either male models depicting the ideal body shape, an average body or pictures of clothing without models. Results from repeated mulitvariate analysis indicated that exposure to the ideal body shape condition did not demonstrate significant negative changes in mens affect, self esteem, body satisfaction or endorsement of U. S. societal ideals of attractiveness. Indirect support for the sociocultural theory of eating disorders was provided by multiple regression analyses which demonstrated that increased body mass, self esteem, stress and anxiety predicted bulimic symptomatology in men. Future research should direct itself toward investigating possible sociocultural influences of eating disorders on certain male subenvironments, such as athletes or homosexual males that place a greater emphasis on maintaining lower body mass and an ideal body shape.

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Cosand, Kalistah Quilla. "Black and Blue and Read All Over: News Framing and the Coverage of Crime." PDXScholar, 2014. https://pdxscholar.library.pdx.edu/open_access_etds/1793.

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This study explores the representation of crime in the news in relation to expressed emotion and intention for future action. Episodic and thematic framing (Iyengar, 1991) and narrative processing (Singer & Bluck, 2001) served as the theoretical foundations of this study and helped examine how scripted news stories involving crime influence levels of fear, anger, and empathy in individuals, and how these emotions subsequently affect behaviors. To measure these framing effects, an experimental manipulation was employed using three conceptually different news stories all involving gun-related crimes. One news story utilized an episodic format, while the other two stories used a thematic format (one positive and one negative). Emotional responses, levels of narrative engagement, policy support, perceived risk of victimization, and pro-social behavioral intentions were measured, all based on exposure to the specific type of news frame. The results of this study indicated that while types of news frames did not have a direct effect on readers' emotions, there was a significant relationship between emotions and future actions. For example, fear, anger, and empathy were significant predictors of perceived risk of victimization, policy support, and pro-social behavioral intentions, respectively. These findings contribute to the understanding of the role emotions play in predicting behavior, both within and beyond the scope of message framing.

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Opolot, Benedict. "An investigation of the Ugandan publication Red Pepper: a case study from 2001-2004." Thesis, Rhodes University, 2008. http://hdl.handle.net/10962/d1007713.

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Red Pepper has been the subject of much discussion in Uganda, with some accounts describing it as a liberal mouthpiece, and others as pornography. This case study, therefore, sought to investigate Red Pepper as a media phenomenon in Uganda in the 21st century, specifically between 2001 and 2004. Employing quantitative and qualitative methodologies, it focused on the production process and the text. Although sexualised content dominate its pages, and news about issues such as the environment and education are near-absent, its managers describe the publication as legitimate, normative and consistent with liberal media standards. Accordingly, to interrogate Red Pepper in terms of its journalistic functions, selected debates associated with liberal approaches to news media, media political economy, tabloidisation, pornography and gendered relations were reviewed. The analysis entailed five phases. The first was a denotative or descriptive analysis, which focused on the publication's structure and content focus. This was followed by an interview with management, a broad content analysis to establish the incidence of predefined content categories expected of the tabloid, pornographic and liberal press and, lastly, a theme-based content analysis that sought to establish the potential meanings and framing of the dominant content categories of gossip and sexualised copy. Overall, the study found Red Pepper to be a misogynistic tabloid, having elements said to belong to pornography and homophobia. According to the findings, not only does Red Pepper fall short of a liberal understanding of a newspaper in terms of diversity of topics, provision of information and professional practice, it also does not fit the understanding of an alternative public sphere, mainly because it fails to challenge the patriarchal framing of sex, sexuality and gendered relations. This framing is undertaken deliberately as a means to securing economic rather than journalistic ideals to which the editors pay lip service. Consequently, the gossip and sexualised content are not problematised and as such discourses and power relations therein are not interrogated. Neither are inadequacies in local systems addressed nor corrective action mobilised as expected of some tabloids. All in all, the publication fronts superficial entertainment content that echoes particular gender constructions and patriarchal commonsense and entrenches the (undesirable) status quo which, ironically, it claims to challenge.

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Scott, Robert James. "The best a man can get? : an analysis of the representation of men within group situations in the advertising copy of Men’s Health and FHM from December 2006 through May 2007." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1013576.

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This study examines the production of masculinity in the advertisements of South Africa’s two most popular men’s lifestyle magazines, FHM and Men’s Health. I specifically focus on advertisements, as I argue that they play a crucial role in the re‐production of prominent discursive formations. Informed by a poststructuralist framework this study adopts Foucault’s notions of discourse, power and the constitution of the subject. Gender is conceived of within power relations, with a hierarchical relationship between masculinities and femininities. The gendered subject is also viewed as being constantly in process and being constructed performatively through material forms of practice. Focusing on group representations to establish gender hierarchies, I argue that these representations of people are performative acts, hailing the subjects who view them and producing reality through discourse. Hegemonic masculinity, which is argued to be prominent in advertising, is located at the highest point in the gender hierarchy. However, there is not one universal hegemonic masculinity, for it can vary across three discrete political contexts: the local, which is constructed in the immediate face‐to‐face interactions of families, organisations and social structures; the regional, which is constructed at the level of culture or the nation state; and the global, which is constructed in supra‐national locations. In the advertisements of FHM and Men’s Health there is interplay between the latter two as global and regional brands both advertise in these magazines. To investigate the portrayal of masculinities in these publications, this study first undertakes a content analysis to survey the “general landscape” of representation in the advertisements and then performs a critical discourse analysis to uncover “thick description” of the production of masculinity. The content analysis, finds that the advertisements in the sample validate both white and heterosexual forms of masculinity. The sample is comprised mostly of white males, white females and black males, generally proposing forms of hegemonic masculinity, emphasised femininity and complicit masculinity respectively. The representation of white males and black males is different both in terms of the frequency of representations and in the types of representations. I argued that a certain tension inhabits the resulting representations, which try to be inclusive of a multi‐racial South Africa, yet do so within a clearly hierarchical structure. An in‐depth analysis of eight texts, informed by Fairclough’s model of critical discourse analysis and Kress & van Leeuwen’s framework for visual analysis, finds similar results to the content analysis while providing insight into how various discourses produced the representations, particularly within non‐narrative advertisements.

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Campbell, Robin Rhodes. "Images of ethnicity in pornography." CSUSB ScholarWorks, 1993. https://scholarworks.lib.csusb.edu/etd-project/695.

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Boonzaier, Christiaan Nicolaas. "Flashing boobies and naughty no-no’s: a media-historiographical overview of the pornographic magazine in South Africa, 1939 to 1989." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/86342.

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Thesis (MPhil)-- Stellenbosch University, 2014.
ENGLISH ABSTRACT: Pornography in South Africa has only been legal for a mere 16 years, but is preceded by a 126-year history of inutile South African government attempts to suppress and curb it at its borders. To date, pornography as a research field has been largely overlooked by South African researchers, who have either mostly opted to choose fields that are socially more acceptable, or assumed that pornography was not present in the country before the 1980s and 1990s. This research, however, prefers to differ. The study investigates a minute part of a broader scope of pornography history in South Africa, by studying what international and domestic pornographic magazines were first seized and thereafter banned in the country between 1939 and 1989. By theoretically implementing an authoritative theoretical framework, the Annales’s functional structural approach, and applying the historical methodology to unearth unobtrusive historical data, the study compiles a narrative of events that ties a 50-year history of the pornographic magazine in South Africa together. The study eventually identifies 1 033 individual volumes, editions and issues of various pornographic magazine genres, including, among others, pulp and pin-up, naturist and nudist, soft-core, hard-core, male and female homosexual, bisexual, bondage, Asian, female impersonation and biker magazines, of which some, of course, are local South African pornographic magazines.
AFRIKAANSE OPSOMMING: Pornografie is nog net 16 jaar wettig in Suid-Afrika en word voorafgegaan deur ’n geskiedenis van 126 jaar se sensuur wat deur die regering afgekondig is om pornografie buite die land se grense te hou. Tot op hede is pornografie as ’n navorsingsveld deur Suid-Afrikaanse navorsers oorgesien omdat hulle óf studies aanpak wat sosiaal meer aanvaarbaar is, óf aanneem dat daar voor die 1980’s en 1990’s geen pornografie in die land was nie. In dié verband wil hierdie studie met dié aannames verskil. Die navorsing ondersoek ’n klein deeltjie van ’n groter geskiedenis van pornografie in Suid-Afrika deur te kyk na watter buitelandse en binnelandse pornografiese tydskrifte tussen 1939 en 1989 in die land gevind en kort daarna verban is. Teoreties is die outoritêre en die Annales se funksionalisties-strukturalistiese raamwerk ingespan, en die historiese metodologie is gebruik om historiese data na te vors om ’n narratief saam te stel wat 50 jaar se pornografiese tydskrifte in Suid-Afrika saamsnoer. Die studie identifiseer uiteindelik 1 033 uitgawes van verskeie porno-grafiese tydskrifte, wat, onder meer, pulp- en prikkelpop-, nudistiese, sagte, harde, manlike en vroulike homoseksuele, biseksuele, knegskap-, Asiër-, fopdosser- en motorfietstydskrifte insluit; sommige van dié genres is, natuurlik, ook plaaslik in Suid-Afrika gepubliseer.

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Lowdermilk, John Lloyd. "A Deconstruction and Qualitative Analysis of the Consumption of Traditional Entertainment Media by Elementary-Aged Children Diagnosed with Emotional Disorders." Thesis, University of North Texas, 2004. https://digital.library.unt.edu/ark:/67531/metadc4594/.

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This qualitative study examined whether a connection exists between children with emotional disorders consumption of traditional entertainment media and their subsequent vegative/anti-social classroom behavior. Research participants included six first-grade children diagnosed with an emotional disorder and their teacher. They were interviewed using a semi-structured approach. The students were observed in the natural setting of their classroom for a total of twenty-four hours, over a four-day period. Transcripts and classroom observations were analyzed, looking for connections between behavior and consumption of traditional entertainment media. Findings from this study concluded that these students used traditional entertainment media as a method of temporally escaping from the environment of their respective households.

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21

Lee, Alvin Yiam Chuah. "Re-testing the link between youth receptivity to tobacco promotion and their susceptibility to smoke." UWA Business School, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0233.

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The Index of Receptivity to Tobacco Industry Promotion (IRTIP) is a model that is used by hundreds of articles. The causal claim based on findings from this model is even more pervasive, and has resulted in much of the modern post 1998 tobacco legislation that is still enforced. This thesis tested the link between adolescent receptivity to tobacco industry promotion and susceptibility to smoking. Pierce et al. (1998) reported that they had found a positive and causal association between receptivity and susceptibility by using IRTIP. They claimed that receptivity to tobacco industry promotion was the only significant causal factor affecting adolescent susceptibility to smoking. Exposure to peer and parental smoking was not found to be a significant effect. A review of the literature found that many sections of IRTIP differ from accepted marketing theory on how cigarette advertising and promotions affect adolescent adoption of cigarette smoking. The proxy measures used in IRTIP were shown to diverge from those previously used for measuring the constructs of Attention, Intention, Desire and Action (AIDA) in marketing communications. IRTIP also differs from previous theory by including measures that attempt to quantify the effect of tobacco premiums into a model that was designed to measure the effects of advertising.

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22

Thurwanger, Michael L. "Comparative research into credibility attributed to uniformed versus non-uniformed defense sources." Virtual Press, 1996. http://liblink.bsu.edu/uhtbin/catkey/1033638.

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The U.S. Department of Defense employs both uniformed military personnel and non-uniformed civilian employees as information sources. The objectives of this study was to determine whether students, acting in the role of journalists, attributed greater credibility to uniformed or non-uniformed spokespersons and whether a difference in attribution could be measured when the topic being briefed was more specifically related to the military mission.Seventy undergraduate journalism students were randomly assigned to four groups and exposed to one of four videotaped press briefings. Two briefings announced the outbreak of hostilities involving U.S. forces or award of a major construction contract. Each of the announcements was delivered by a uniformed military public affairs officer or by a spokesperson in civilian business suit.Following the briefings, students evaluated the source using semantic differentials first developed by Berlo, Lemert and Mertz (1969) and prepared questions exactly as they would ask them following the spokesperson's prepared statement. The semantic differentials were analyzed using ANOVA. The follow-on questions were coded using methodology similar to that used by Einsiedel (1974) and evaluated using the "Coefficient of Imbalance" proposed by Janis and Fadner (1949). This second method was employed to determine whether data obtained and analyzed using the Coefficient of Imbalance would validate results obtained through the use of more traditional semantic differentials.Neither method resulted in findings which would suggest a statistically significant difference in the credibility attributed to the defense source by the student-journalists in any of the four treatments.
Department of Journalism

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23

Nakacwa, Susan. "“Please don’t show me on Agataliiko Nfuufu or my husband will beat me like engalabi (long drum)”: young women and tabloid television in Kampala, Uganda." Thesis, Rhodes University, 2014. http://hdl.handle.net/10962/d1020968.

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The “tabloid TV” news genre is a relatively new phenomenon in Uganda and Africa. The genre has been criticised for depoliticising the public by causing cynicism, and lowering the standards of rational public discourse. Despite the criticisms, the genre has been recognised for bringing ‘the private’ into a public space and one of the major ‘private’ issues on the public agenda is women and gender equality. Given these critiques, this study set out to interrogate the meanings that young working class women in Kampala make of the tabloid television news programme Agataliiko Nfuufu and to ask how these meanings relate to the contested notions of femininity in this urban space. In undertaking this audience reception study I interviewed young women between the ages of 18-35 years by means of individual in-depth interviews and focus group discussions. The study establishes that Agataliiko Nfuufu is consumed in a complex environment where contesting notions of traditionalism and modernity are at play. The study also establishes that while mediating the problems, discomforts and contestations of these young women’s lives, Bukedde TV1 operates within a specific social context and gendered environment where Agataliiko Nfuufu is consumed. The study concludes that the bulletin mediates the young women’s negotiations and contestations, but it provides them with a window into other people’s lives and affords them opportunities to compare, judge and appreciate their own. Furthermore, the gendered roles and expectations in this context have become naturalised and have achieved a taken-for-grantedness. Therefore, patriarchy has been legitimised and naturalised to the extent that the respondents define themselves largely in relation to male relatives, and marriage. While the women lament the changes that have taken place in their social contexts which disrupt the natural gender order, they construct themselves as subjects of the prevailing discourses of gender relations that see men as powerful and women as weak and in need of protection.

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Grindle, Mark. "The power of digital storytelling to influence human behaviour." Thesis, University of Stirling, 2014. http://hdl.handle.net/1893/21800.

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The aim of this multi-disciplinary research was to explore the power of digital, interactive or participatory storytelling to influence human behaviour in the context of public health. It addressed three related questions: RQ1: Does digital storytelling have the power to influence human behaviour? RQ2: If digital storytelling can influence human behaviour then how might it do so? RQ3: Is a ‘digital storytelling framework’ feasible as an approach to behaviour change? Four linked qualitative studies were conducted: a scoping review, in-depth interviews with 11 international ‘digital storytellers’, two case studies of ‘digital storytelling designed to influence human behaviour’ and six focus groups with 35 adolescent ‘digital story participants’. The research found that: RA1: Digital storytelling appears to influence human behaviour. RA2: Digital storytelling appears to influence by engaging at ever deepening emotional and non-conscious levels. Commerce appears to understand and embrace this power: But public health appears to rely on traditional uni-directional, non-participatory message led approaches and appeals to cognition. This presents threats and opportunities to public health. RA3: The proposed ‘digital storytelling framework’ is feasible and desirable as a behaviour change paradigm. The thesis concludes that Digital Storytelling appears to influence human behaviour. It appears to derive its power to influence by facilitating unprecedented depths of emotional engagement potentially en route to behaviour change. The current imbalance in how commerce and public health corral the power of digital storytelling suggests that the latter might embrace its potential; and tougher regulation might constrain how the former uses it to market harmful products. The proposed digital storytelling framework makes a valuable creative, analytical and critical contribution to both of these ends. Its core principles have informed the design of numerous story-led digital health interventions; and they now sit at the core of a counter-marketing campaign to reduce harmful effects of marketing on children’s health.

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Silva, Daniele Renata da. "Eu sou princesa, fora cachorrada: uma análise do discurso da pastora Sarah Sheeva nos Aconselhamentos Sentimentais." Universidade Federal de Viçosa, 2014. http://locus.ufv.br/handle/123456789/4894.

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Made available in DSpace on 2015-03-26T13:44:35Z (GMT). No. of bitstreams: 1 texto completo.pdf: 1403479 bytes, checksum: e1ee441aa1f4cdcc6d638bbd191517b3 (MD5) Previous issue date: 2014-03-27
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
The intention of this paper was to analyze how the ethos, pathos and logos were used in the religious discourse of Minister Sarah Sheeva, whose intention was to seek new members to her community and to keep those who are already part of it. With this objective in mind, our corpus is composed by 6 Sentimental Counseling published by the Minister on Youtube. After the corpus transcription this paper describes the discursive organization and interprets the data based on the theoretical framework related to the study of argumentation based on the tripod logos, ethos and pathos, and in studies of genres. In this analysis, Amossy (2011), Charaudeau (2007, 2010, 2011), Perelman (1996), Maingueneau (2011) were used, among other authors. Through logos analysis we noticed that Sarah Sheeva uses many logical arguments in her discourse construction. Regarding the dimension of ethos in Counseling, it was found that the main ethos related to the image of Sarah Sheeva were of virtue, solidarity and credibility and that ethos related to the image of the Minister are built not only on her speech , but also on her way of dressing and behaving. Concerning the analysis of pathos, Sarah Sheeva‟s argumentation is built not only from logic, but also on the emotional, as she tries to articulate emotion and reason with the primary purpose of counseling, which would be maintaining people that already follow her and capture the faithful ones who have not yet shared her precepts. Finally, by analyzing the imaginary socio-discursive on women, we find that in Sarah Sheeva‟s speech there is a traditional point of view that condemns female liberty, which women have conquered over the years.
Pretendeu-se, através deste trabalho, analisar como o ethos, o pathos e o logos foram utilizados no discurso religioso da pastora Sarah Sheeva, tendo em vista sua intenção de buscar a adesão de novos fiéis e de manter os que já fazem parte da comunidade religiosa. Com esse objetivo, nosso corpus se constitui de 6 Aconselhamentos Sentimentais publicados pela pastora no Youtube. Na sequência, optamos por, após a transcrição, descrever a organização discursiva e interpretar os dados com base no arcabouço teórico referente aos estudos da argumentação, baseados no tripé logos, ethos e pathos; e também nos estudos sobre gêneros. Utilizamos, na análise, Amossy (2011), Charaudeau (2007, 2010, 2011), Perelman (1996), Maingueneau (2011), entre outros autores. Através da análise do logos, percebemos que Sarah Sheeva utiliza diversos argumentos lógicos na construção do seu discurso. No que se refere à dimensão do ethos nos Aconselhamentos, constatamos que os principais ethos relacionados à imagem de Sarah Sheeva foram o de virtude, solidariedade e credibilidade e que os ethos relacionados à imagem da pastora são construídos não só pelo seu discurso, mas também pela sua forma de se vestir e de se comportar. Concernente à análise do pathos, temos que a argumentação de Sarah Sheeva é construída não só a partir de uma lógica, mas também pautada no emocional, e que ela intenta articular a razão e a emoção com a principal finalidade dos aconselhamentos, que seria manter os sujeitos que já a seguem e captar os fiéis que ainda não compartilham dos seus preceitos. Por fim, através da análise dos imaginários sociodiscursivos sobre a mulher, constatamos que há no discurso de Sarah Sheeva a reprodução de um ponto de vista tradicional que condena a liberdade feminina, duramente conquistada ao longo dos anos.

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26

Kafaar, Zuhayr. "The combined influence of new information and communication technologies and gender on self-esteem and social support." Thesis, University of the Western Cape, 2005. http://etd.uwc.ac.za/index.php?module=etd&amp.

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This study discussed the effect of new information and communication technologies use on adolescents. The research also assessed whether gender and frequency of use of new information and communication technologies would interact to influence self-esteem and social support from family and friends.

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Yang, Yi-Chen. "A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2630.

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The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society.

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28

Stent, Alison. "Reading the Sowetan's mediation of the public's response to the Jacob Zuma rape trial: a critical discourse analysis." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1002940.

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In this minithesis I conduct a critical discourse analysis to take on a double-pronged task. On the one hand I explore the social phenomenon of the contestation between supporters of then-ANC deputy president Jacob Zuma and supporters of his rape accuser. The trial, which took place in the Johannesburg High Court between mid-February and early May 2006, stirred intense public interest, both locally and internationally. The performance of thousands of Zuma’s supporters and a far smaller number of gender rights lobby groups, both of whom kept a presence outside the court building throughout the trial, received similar attention. Second, I examine how the Sowetan, a national daily tabloid with a black, middle-class readership, mediated the trial through pictures of the theatre outside the court and letters to the editor. The study is informed by post-Marxist and cultural studies perspectives, both approaches that are concerned with issues of power, ideology and the circulation of meaning within specific sociocultural contexts. A rudimentary thematic content analysis draws out some of the main themes from the material, while the critical discourse analysis is located within a theoretical framework based on concepts from Laclau & Mouffe’s theory of meaning, which assumes a power struggle between contesting positions seeking to invalidate one another and to either challenge or support existing hegemonies. This is further informed by, first, Laclau’s theorisation of populism, which assumes that diverse groupings can unite under a demagogue’s banner in shared antagonism towards existing power, and second, by concepts from Mamdani’s theorisation of power and resistance in colonial and post-colonial Africa, which explicates three overarching ideological discourses of human rights, social justice and traditional ethnic practices. The study, then, explores how these three discourses were operationalised by the localised contestations over the trial.

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"女性幻想男男之爱: 中国网络耽美与酷儿性研究 = Female fantasy of male homosexuality : queering boy's love fandom on the Chinese internet." 2014. http://library.cuhk.edu.hk/record=b6115388.

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"耽美"来源于日本，是以女性读者群为主要受众、描写男性与男性之间浪漫关系或性关系的文学或艺术作品，也被称为BL（Boy’s Love）。喜爱耽美的女性爱好者被称为"腐女"。耽美文化自1990 年代后期随着日本流行文化进入中国，至今已在中国网络空间中逐渐发展成为一个主要由女性网民所组成的，包含文本创作、阅读与交流的文化圈。与此同时，耽美文化的流行亦引发了中国当下种种对性与性别问题的思考。
本研究将耽美文化解译为"女性幻想男男之爱"的欲望结构，从精神分析幻想理论与酷儿理论的视角来考察中国网络中的耽美文化现象。论文所围绕的一个问题是，耽美文化与中国社会文化中的性/别话语产生了怎样的关系，以及如何从腐女的耽美幻想中搭建起与现实性/别政治的联系。研究首先分析了两类网络耽美小说文本，分别来看它们与1990年代以后的"男同性恋"身份话语，和2000年代以后对"中国古典文化"想象之间的吸收、挪用与再创造；其次以网络腐女圈的论坛讨论与配对狂欢为对象，研究网络耽美式恶搞对官方媒体、主流男性形象和异性恋规范的权威所潜在的颠覆性；最后以2011年一桩"腐女被抓案"新闻报道为契机，来观察耽美文化与网络淫秽色情审查的纠葛、冲突与可能的出路。
欲望幻想的流动性决定着它边界的模糊与开放，以及它承载、影响乃至侵扰"现实"秩序的功能。因此，作为一种女性的男性同性情欲幻想，本研究视耽美文化最引人注目的地方不在于其本身的出现与流行程度，而在于它与各种性/别话语的相互建构与矛盾冲突。此外，在对幻想文本、网络话语以及腐女群体的调查中，本研究也期待探索某种"酷儿"政治在中国网络文化中生产的可能性。
Boy’s love (BL in short; danmei in Chinese) is a Japanese term for female-oriented fictional media, which focuses on love, sex and romance between beautiful androgynous boys or young men. Apart from the gay self-representations, BL is a genre of male homoeroticism by and for mostly heterosexual women. In China, the BL fans call themselves "Fu Nu", which means "rotten girl", to describe their enthusiasm for fantasizing male homosexuality. BL originated from Japanese amine, comic and game youth culture, and has since become a transnational phenomenon all over the world with a global fan base. As such, the phenomenon of boy’s love had already aroused a lot of discussions in relation to ideologies of gender and sexuality from different cultural and social perspectives. BL fandom in China’s culture context with its "Chinese characteristics" also deserves particular attention, when it opens up a fantastic space for Chinese woman to practice their sexuality beyond non-heterosexual norms.
However there is limited work that considers the queer sexuality of female BL fans in China, in relation to the queer texts and queer discourses they create. There is also little research that explores the capacity of boy’s love netizens to resist the on-going internet surveillance by the Chinese government of information deemed ‘sexually inappropriate’ and outside the heterosexual norm. Therefore there remains a paucity of studies that examine the political potentialities of anti-homophobic and queer discourses of sexuality as manoeuvred by the Chinese BL fan base that continue to populate online communities. Based on previous studies about the phenomenon of boy’s Love in China, this paper analyses the queer politics of the online BL fandom in terms of the interactions between BL and the other gender and sexuality discourses on the Chinese Internet. It will be argued that the online BL fandom opens up a virtual space for girls and young women to author practice their male homosexual fantasies. Moreover, it will be maintained that boy’s love appropriates the queerness from the different sides of cyber culture into its narrative fantasies, thus forming a queer continuum made up with the conflicts, complicities and political potentialities of the gender and sexuality on the Chinese internet. This paper concludes with an analysis of the ambiguous relation of BL with Chinese Internet censorship, and traces the capacities of boy’s love netizens in subverting and resisting government surveillance of what it terms ‘obscene’ information.
Detailed summary in vernacular field only.
Detailed summary in vernacular field only.
Detailed summary in vernacular field only.
周舒燕.
Thesis (Ph.D.) Chinese University of Hong Kong, 2014.
Includes bibliographical references (leaves 151-162).
Abstracts also in English.
Zhou Shuyan.

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30

Barker, Ruchelle. "Discursive representations of femininity in a contemporary South African women's magazine : a social constructionist approach." Diss., 2012. http://hdl.handle.net/10500/6030.

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In this dissertation, the researcher presents the findings of a discourse analytic enquiry on the construction of femininity within a contemporary South African magazine. It is argued that gender is a social construction and that women’s magazines provide a channel through which discourse of femininity reaches women. These discourses in women’s magazines are often narrow and stereotypical in nature which may limit the development of women’s feminine gender identities. A discourse analytic approach was utilised to reveal the different discourses of femininity within a contemporary women’s magazines, Cosmopolitan, as well as to indicate how they may contribute to the construction of femininity. From the magazine, relationship-focused articles were selected, from which three predominant discourses of femininity were identified which includes femininity as heterosexual, nurturing, and managerial. An important finding is that competing discourses of empowerment and traditional femininity were evident. This points to the highly complex ways in which gender, specifically femininity, is constructed in the magazine under study.
Psychology
M.A. (Psychology)

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31

"Media priming: the influence of affect and cognition on subsequent evaluation of political leaders." Chinese University of Hong Kong, 1996. http://library.cuhk.edu.hk/record=b5888943.

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by Siu Luen-wun, Wanda.
Thesis (M.Phil.)--Chinese University of Hong Kong, 1996.
Includes bibliographical references (leaves 91-100).
Chapter I --- Introduction --- p.1-3
Chapter II --- Literature Review --- p.4-43
Chapter 2.1 --- Cognitive Priming theory --- p.4-10
Chapter 2.2 --- The Spreading-Activation Network model --- p.11-12
Chapter 2.3. --- The Semantic Network Theory --- p.13-16
Chapter 2.4 --- Cognitive Priming and the mass media --- p.16-20
Chapter 2.5 --- Links with Emotion --- p.21-34
Affect and mental Network theory --- p.24
Positive and Negative Asymmetry --- p.24-25
Affect and Memory --- p.25-27
Affect and Learning --- p.27-29
Affect and Information Processing --- p.30-34
Chapter 2.6 --- Theoretical model proposed --- p.35-38
Application of the model to the study --- p.39-43
Chapter III --- Methods --- p.44-55
Chapter 3.1 --- Research Question --- p.44-46
Chapter 3.2 --- Hypotheses --- p.47-50
Affect and feelings towards Clinton --- p.47
Agenda setting and priming --- p.48
Approval of Clinton and evaluation of Clinton --- p.49-50
Competence and Integrity perception --- p.50
Chapter 3.3 --- Dependent and Independent measures --- p.51-59
Affect manipulation check --- p.51-52
Positive and negative feelings --- p.52-54
Issue Salience --- p.55
Perception of Clinton's overall performance --- p.55-56
Competence and integrity perception --- p.57-59
Chapter 3.4 --- Experimental materials --- p.60-62
Chapter 3.5 --- Pilot Test --- p.63-65
Chapter 3.6 --- Procedure --- p.66-67
Chapter IV --- Principle Analysis --- p.68-85
Chapter 4.1 --- Affect and feelings towards Clinton --- p.69-72
Chapter 4.2 --- Agenda setting and priming --- p.73-79
Chapter 4.3 --- Approval of Clinton and evaluation of Clinton --- p.80-84
Chapter 4.4 --- Competence and Integrity perception of Clinton --- p.85
Chapter V --- Conclusion --- p.86-90
References --- p.91-100
Appendix --- p.101-107

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Strong, Scott Martin. "The role of exposure to media-idealized male physiques on men's body image." Thesis, 2004. http://hdl.handle.net/2152/2214.

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Koba, Yolo Siyabonga. "Practices of pleasure: investigating pornography consumption in South Africa." Thesis, 2017. https://hdl.handle.net/10539/24557.

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A dissertation submitted to the Faculty of Art, University of the Witwatersrand, Johannesburg, in fulfilment for the degree of Doctor of Philosophy in Media Studies, 2017
ABSTRACT Practices of Pleasure: Exploring porn consumption in South Africa Despite its enormous global lucrative charge, porn remains an under-researched topic in media studies, especially in Africa. Consumption theories which shed light on how people acquire, use and dispose of products (Aldridge 2003) can be used to explain the various ways people attain pornography and their motivations. In the context of South Africa, where pornography only became legal 20 years ago (1996), we still don’t have sufficient research that illuminates on the uses leading to the expansion of explicit media. Most research projects addressing the topic of porn in South Africa porn do so by engaging its textuality and discourses surrounding it. Pamela Ramlagun’s work on teenage girl’s consumption of porn is the only known work in South Africa to tackle pornography through those who use it. Still, this work is mainly qualitative and does not offer an encompassing national outlook. It is also not clear how South African porn consumption practices deviate from or converge with other consumption practices in other global economies. What can pornography consumption in South Africa tell us about South Africans? This research proposes to find out “why do people watch porn?” (motivations), “which types of porn do people watch?” (preferences), “what are people hoping to get when they watch porn?” (needs) and “what do people think about certain aspects of porn?” (beliefs). In determining the various consumption patterns of pornography consumers, this study utilised a mixed method approach, a large anonymous survey and in depth interviews. A total of 676 survey responses and 25 in depth interviews were recruited. Phase 1 of this research comprised the survey stage. An online questionnaire which remained open for 6 months gave porn consumers within the country an opportunity to participate in the study. The survey was hosted on an online survey hosting site called Qualtrics so that anyone in South Africa could access it. Information about the survey was advertised on the Sunday Times newspaper which is considered the largest weekly paper nationally. Various online fora such as Chat24, ZaGossip, Facebook and Blogspot were also used to mete out information regarding the study. Readers were informed the research sought to investigate porn usage in the South Africa and that in order to participate they had to be porn consumers, be at least 18 years of age, and be residing in South Africa at the time of completing the questionnaire. The link to the online questionnaire was also included. Once all the survey data had been collected, I exported it to SPSS (Statistical Package for Social Sciences) for analyses. Phase 2 of the data collection process comprised interviews. Interview respondents chose their preferred mode of interviewing i.e. a face-to-face session, a recorded phone-call conversation, a WhatsApp mobile chat or an online live-chat. Information about the interview phase was distributed on Blogspot, Facebook and Chat24. All participants of the survey were guaranteed both anonymity and confidentiality. Where it was impossible to grant anonymity to the interview respondents (e.g. face-to-face interviews) confidentiality was assured. Interviews were transcribed and a coding schema was manually developed for the analyses of the interview data. Data reveals that African1 porn consumers often use borrowed, pirated and free porn whereas their white counterparts mostly afford to buy original DVD’s or pay for home internet which they use to download and/or stream quality porn material. Porn is thus revealed to be a commodity whose attainment reflects national socio-economic inequalities where white minority citizens possess greater wealth than the African majority. In South Africa, porn also proves to fill the glaring crevices of sexual education in a prude socio-cultural milieu where many parents and educators deliberately eschew the topic of sex. Furthermore, South Africa is a nation bereft of access and circulation of its own porn with most porn consumers indicating to watch only international explicit content. Not surprisingly, many survey respondents felt there wasn’t enough porn in South Africa. Lastly, porn consumption in the country is modulated by a contradictory legal framework which grants sexual consent at age 16 yet disbars porn till adulthood, making many consumers who possess and view porn as teenagers criminally complicit.
GR2018

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"A critical analysis of the representations of gender and sex in newspaper reports on HIV and AIDS." Thesis, 2012. http://hdl.handle.net/10210/8149.

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D.Phil.
The aim of this study is to critically analyse representations of gender and sex in newspaper reports on HIV and AIDS in the hope of improving messaging around HIV and AIDS. Within the scope of this study observations are made at the conclusion of each case study so as to inform prevention campaigns and media on more appropriate ways of representing gender and sex and HIV and AIDS. These observations serve as guidelines to inform journalists and civil society on how better to message HIV and AIDS and sexuality. Mutual recognition is used as the theoretical standpoint for understanding sexuality by emphasizing the premise of respect for self and other. Mutual recognition is used as the critical lens to rethink gender beyond constructions of masculinity and femininity, race, class and sexuality; looking for the moments and opportunities for recognition between both masculine and feminine subjects as well as for narratives on sameness and difference beyond race, class and sexuality. Mutual recognition is also the way forward for resisting phallogocentrism and shifting representation away from the workings of male hegemony. The theoretical framework used in this study is based on feminist psychoanalysis and feminist media interpretation. Special mention is given to the work of Jessica Benjamin, Donna Haraway and Jane Flax; on account of their reception of Freudian theory of the oedipal complex showing ways of rethinking the oedipal complex and gender differentiation. Foucault’s work on representation shows how we can rethink language to better serve the notion of mutual recognition, placing importance on concepts such as respect, responsibility and caring for self and other in ways that go beyond race/ethnicity, class, sex/gender or sexuality. Eros and thanatos (life and death drives) is nuanced to highlight how jouissance or the ‘little death’ (orgasm) is a way of resolving the tension between these opposing drives by shifting discourse away from sex and taboo or death towards sex and pleasure and thus emphasizing eros and mutual recognition. The study is concluded with a set of guidelines for representing gender and sex in relation to HIV and AIDS. It is significant to note that this is a qualitative study that, which makes use of textual analysis and seeks to offer a measure of transparency and accountability to the interpretation of selected texts.

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Baron, Philip Reeve. "Music, sex, and religiosity : a cybernetic study on South African university students' use and interpretation of music media." Thesis, 2016. http://hdl.handle.net/10500/22659.

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For many people music is an important aspect of their daily life. Music preference is a complex subject tied to social identity, personality, leisure activities, religion, family and friends, and so forth. Music is also a form of expression, which is communicated to the public over various mediums and formats. The themes depicted in music media (music in the form of television, radio, and internet sources, both auditory and visually presented) are vast owing to the array of different artists and their individual worldviews that they put on offer for the public. The lyrical content and/or imagery put forward by musicians depicts an array of different themes, which are contextualised by individuals in their personal conception of their favourite music. The meaning that listeners/viewers attach to their music is equally related to their own background and life experience, including their belief system (religion). There has been a controversial increase in the sexualisation and explicitness of music media; however, there is a gap in the intersection between music, sex, and religiosity as a field of study. Understanding the influence of music media requires an understanding of the people who are experiencing this content. Taking a cybernetic approach and the position of the listener who determines the meaning of an utterance, as put forward by cyberneticist Heinz von Foerster, this study is a reflexive contextual enquiry into how people are experiencing and interpreting their music media and whether this media challenges their view on religion (if they consider themselves aligned to a religion). To address this broad research question, a two-part study was conducted. The first part consisted of a quantitative study of 459 students from the University of Johannesburg to obtain a snapshot of a young adult demographic in terms of their music media, sexuality, and religiosity choices. Thereafter, using the results from this first part of the study, a qualitative interview-based study was conducted. Together the quantitative and qualitative studies provide a basis for answering the main research question. The results show that the young adults in the study are thinking beings, not just manipulated by mainstream music media; rather, they decide what is right for them often motivated by their views on religion. Methodologies used in religious studies have been subject to criticism. One specific aspect is the lack of acknowledgment of epistemology within research designs. In addressing this critique, a second- order cybernetic study was conducted. By introducing a cybernetic approach to qualitative religious study, a new approach is thus also presented which is called A Reflexive Recursive Learning Approach to Religious Studies.
Religious Studies and Arabic
D. Litt. et Phil. (Religious Studies)

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Madlela, Khulekani. "The representation of male and female celebrities on e+ Magazine covers and how it might influence teenagers living in the UAE." Diss., 2014. http://hdl.handle.net/10500/15421.

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The purpose of this study was to examine how male and female celebrities are represented on the 24 covers of e+, a weekly entertainment magazine that was published by Dubai-based Al Nisr Publishing. This cross-sectional, exploratory study used a qualitative visual semiotic analysis and quantitative content analysis to examine how male and female celebrities are constructed and represented on covers published between October 2010 and September 2011. In addition, the study explored whether the myths and ideologies found on the covers made an impression on the perceptions and tastes of teenagers living in the UAE. A subsequent self-administered questionnaire was completed by 30 teenagers living in the UAE aged between 16 and 19 with the purpose of determining how teenagers experienced representations of celebrities. Furthermore, to gain a deeper understanding of how teenagers experienced celebrity culture, three focus-group interviews, each comprising of six participants, are conducted. The study found that both male and female celebrities were represented in gender stereotypical roles. Results showed that male celebrities were represented as active, strong, decisive and dominant. Male celebrities were associated with success, fast cars and dangerous weapons. On the other hand, female celebrities were predominantly represented as submissive. The representations of female celebrities focused on beauty and fashion. The survey and focus-group results revealed that celebrity culture does have an influence on teenagers. Participants reported that they bought products that they saw celebrities wearing or using, emulated the celebrities’ behaviour and copied hairstyles and make-up looks. However, the study found that, in addition to celebrity culture, teenagers’ perceptions are also shaped by their peers, parents and other people they interact with such as teachers.
Communication Science
M.A. (Communication Science)

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Jerney-Davis, Michelle. "Parental mediation and voting behavior : the effects of parental mediation on political socialization." Thesis, 2005. http://hdl.handle.net/10125/11966.

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Smith, Celéste M. Diac. "The impact of obesity on the psychological well being of the adolescent learner." Thesis, 2008. http://hdl.handle.net/10500/1302.

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This research study investigates the impact of being obese on all the facets of psychological well-being of the adolescent learner. Definitions for adolescence, obesity and psychological well-being are provided. For the purpose of this study an adolescent is considered to be a scholar between 12 and 18 years. The various methods of measuring obesity are presented and briefly discussed. Body Mass Index is internationally the most commonly used indicator of obesity and was therefore applied by the researcher. The possible causes of obesity are also discussed in this study. Presently there is no accepted standardised definition of psychological well-being, which it was found involves different aspects for different people. This phenomenon varies within various circumstances, is multifaceted in character and is not static. The researcher made use of projection media, expression media, interviews and standardised media to obtain relevant information. The main conclusion is that body image and physical appearance as experienced by an obese adolescent do have a negative impact on the individual's psychological well-being.
Educational Studies
M.Ed.(Specialisation in Guidance and Counselling)

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Drew, Ryan M. "The Impact of Pretrial Publicity on Perceptions of Guilt." Thesis, 2015. http://hdl.handle.net/1805/8345.

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Indiana University-Purdue University Indianapolis (IUPUI)
Ninety-eight empirical effects examining the impact of pretrial publicity (PTP) on perceptions of guilt were meta-analytically analyzed. As hypothesized, results suggested that anti-defendant PTP was associated with increased perceptions of defendant guilt, whereas pro-defendant PTP was associated with decreased perceptions of defendant guilt. Additionally, several moderator variables were examined. The results suggested that the size of the effect of PTP is dependent upon several variables, including the level of the analysis (jury-level vs. juror level), the type of crime involved in the case, the nature of the information provided to the participants in the control condition, the reality of the case used in the study, the delay between PTP exposure and the collection of the verdict preference, the medium of the PTP presentation, the publication status of the data source, and the outcome measure utilized.

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Mushore, Washington. "Corporate communications : a critical comparative study of the language of communication in the Zimbabwean banking sector." Diss., 2010. http://hdl.handle.net/10500/3549.

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The aim of this study was to critically analyse the visual and verbal language used on printed adverts by some selected banks in Zimbabwe. A semiotic theory was used to analyse the printed adverts. The study revealed that all the banks use stereotyped language in communicating their messages to potential customers. Some audiences identified with this stereotyped languages, though others were also critical of stereotyped adverts. This paradox is dependent on the uneven levels of social consciousness of the audiences. The study argues that communication between banks and the potential customers is a product of negotiation of meaning at the point of reception of the printed adverts. The study then recommended the use of gender, race and class neutral language in order to enhance the effectiveness of advertisements. Future research into the study of the language of advertisement should focus on the problem of copyright infringement in advertising.
African Languages
M.A. (African languages)

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Giles, Clark Andrew. "Regime fatigue : a cognitive-psychological model for identifying a socialized negativity effect in U.S. Senatorial and Gubernatorial elections from 1960-2008." Thesis, 2014. http://hdl.handle.net/1805/4649.

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Indiana University-Purdue University Indianapolis (IUPUI)
This research project proposes to try to isolate and measure the influence of “regime fatigue” on gubernatorial elections and senatorial elections in the United States where there is no incumbent running. The research begins with a review of the negativity effect and its potential influence on schema-based impression forming by voters. Applicable literature on the topics of social clustering and homophily is then highlighted as it provides the vehicle through which the negativity effect disseminates across collections of socially-clustered individuals and ultimately contributes to changing tides of public opinion despite the fact that the political party identification can remain relatively fixed in the aggregate.

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Dissertations / Theses on the topic 'Psychological aspects of Sex in mass media'

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