Relevant bibliographies by topics / Psychological packaging

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Psychological packaging'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Psychological packaging"

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Ren, Chenyang, and Tengku Fauzan Tengku Anuar. "PACKAGING'S LMPACT ON CONSUMER PURCHASE INTENTION: A COMPREHENSIVE REVIEW." International Journal of Entrepreneurship and Management Practices 7, no. 24 (2024): 212–19. http://dx.doi.org/10.35631/ijemp.724014.

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Packaging plays an important role in consumer purchase decisions. Consumer purchase intention is influenced by several factors such as packaging design, material, color, labeling, and information. This article reviews relevant research literature to explore the mechanisms through which different packaging features affect consumer purchase intention. Studies have found that the aesthetic appeal and attractiveness of packaging design positively influence consumer purchase intention. In addition, the quality and environmental friendliness of packaging materials can also encourage consumers to pre
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Liu, Xiang Run, and Yong Kyun Oh. "A Study on the Influence of Emotional Factors of New-tro Packaging Design on Consumer's Purchasing Psychology." Korea Institute of Design Research Society 8, no. 2 (2023): 103–17. http://dx.doi.org/10.46248/kidrs.2023.2.103.

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New-tro, as a representative of the emerging retro trend, is rapidly developing in entertainment, art, architecture, design, and other fields, and has become the mainstream style of future development in the packaging design planning of new and old brands. The aim of this study is to explore the visual characteristics of New-tro's styling, functionality, and cultural significance in packaging design from a design perspective and their impact on the psychological decision-making processes of consumers, including motivation, perception, learning, emotion, and memory. To achieve the research obje
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Liu, Chenxi. "Psychological impacts of packaging aesthetics of chocolate and its effects on consumer purchasing decision." Highlights in Business, Economics and Management 41 (October 15, 2024): 238–51. http://dx.doi.org/10.54097/gxfx4x66.

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This essay investigates the psychological impacts of packaging aesthetics on consumer purchasing decisions, specifically in the chocolate industry. The global chocolate market is highly competitive, necessitating brands to distinguish themselves through effective packaging strategies. This study explores three key elements of packaging aesthetics: color, background image, and information label, and their influence on consumer behavior. This research contributes to understanding how packaging aesthetics can be optimized to influence consumer choices in the chocolate market.
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Świda, Jarosław. "Zachowania rynkowe starszych konsumentów z punktu widzenia projektowania warstwy wizualnej opakowań." Krakow Review of Economics and Management/Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie, no. 918 (December 10, 2015): 105–18. http://dx.doi.org/10.15678/krem.724.

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The article presents the psychological determinants of consumer behaviour in the elderly and their impact on the design of the visual layers of packaging. It characterises the unique behaviour of older consumers resulting from psychological changes that occur in the aging process, and proposes guidelines for designing the visual layers of packaging, taking into account the particular needs of elderly consumers.
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Sun, Kyung-A., and Joonho Moon. "Relationships Among Psychological Risk, Eco-Friendly Packaging, Price Fairness, and Brand Trust of Bottled Water Consumers: Moderating the Impact of Nutritional Disclosure." Foods 13, no. 23 (2024): 3800. http://dx.doi.org/10.3390/foods13233800.

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This study explores the relationship between psychological risk, price fairness, and brand trust in consumers of bottled water. We also tested the moderating effect of nutritional disclosure on the impacts of psychological risk and eco-friendly packaging on price fairness. We analyzed the data of 308 participants recruited via the Clickworker platform. Hayes’ PROCESS macro model 7 was employed to test the hypotheses. Price fairness was negatively influenced by psychological risk. Moreover, brand trust was significantly impacted by psychological risk and price fairness, with a significant moder
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Sun, Kyung-A., and Joonho Moon. "Relationships between Psychological Risk, Brand Trust, and Repurchase Intentions of Bottled Water: The Moderating Effect of Eco-Friendly Packaging." Sustainability 16, no. 13 (2024): 5736. http://dx.doi.org/10.3390/su16135736.

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According to stakeholder theory, consumers are likely to become the main stakeholders of businesses, and promoting their health is an essential element for building a better reputation in the market. The aim of this work was to investigate the relationships among psychological risk, brand trust, and repurchase intentions. Moreover, the market has been more interested in the environmental implementation of business, and this is not exceptional to the beverage market. Considering such importance, another purpose of this study was to examine the moderating effect of eco-friendly packaging on the
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Bian, Xiangyang, Wenli Lu, and Yijin Chen. "Visualizing Cosmetics Packaging Colour in the Republic of China." E3S Web of Conferences 179 (2020): 02045. http://dx.doi.org/10.1051/e3sconf/202017902045.

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During the period of the Republic of China, with the progress of printing technology, the application of colour in all kinds of packaging gradually diversified. This paper takes cosmetics packaging in the Republic of China as an example and sums up the common colours of cosmetics packaging. Based on the visual psychology, the paper analyzes the psychological characteristics of cosmetics packaging colour in the Republic of China. It can be seen that cosmetics packaging used colour to convey product information to consumers. Meanwhile, it meets the request of consumers for product colorization.
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Xie, Jiani, Shaobin Li, and Ling Yu. "Packaging for tea drinks of well-known brands Design Study." Advances in Education, Humanities and Social Science Research 5, no. 1 (2023): 189. http://dx.doi.org/10.56028/aehssr.5.1.189.2023.

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Tea beverages account for a large proportion of the market share, and the visual patterns of tea beverage packaging bottles influence consumers' choice of tea beverages. This paper follows the principle of perceptual engineering and uses the semantic differential method to analyze the perceptual factors in the packaging design of well-known tea beverages, to understand the psychological perceptions and needs of the mass consumers through the product packaging experience, and to provide a reference for designers to design tea beverage packaging that meets the perceptual requirements of consumer
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Arboretti, Rosa, and Paolo Bordignon. "Consumer preferences in food packaging: CUB models and conjoint analysis." British Food Journal 118, no. 3 (2016): 527–40. http://dx.doi.org/10.1108/bfj-04-2015-0146.

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Purpose – Packaging features have been shown to be of great importance for the consumer final choice of fresh products (Silayoi and Speece, 2007). Packaging is an extrinsic attribute, which consumers tend to rely on, when relevant intrinsic attributes of the product are not available. In the current literature, studies on the influences of packaging features on consumer preferences are mainly related to classical preference evaluation methods like conjoint analysis (CA). The purpose of this paper is to apply both CA and the less known combination of uniform discrete and shifted binomial distri
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Aslam, Sadia, Qurat-Ul-Ain Ayyaz, and Suman Khursheed. "The Psychological Aspect of Colours in Marketing: A Multimodal Critical Discourse Analysis." Global Language Review VII, no. IV (2022): 48–58. http://dx.doi.org/10.31703/glr.2022(vii-iv).04.

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Choosing a colour for designing a product and its packaging is one of the most crucial marketing strategies for attracting consumers in all businesses (Amsteus et al., 2015). This research offered some thoughts on the selection of colour in marketing, bearing in mind which colour attracts consumers' cognition and psyche. To know the impact of colours, multiple images of various products were taken as the source for critical discourse analysis semiotically to demonstrate how colours play a vital role in conveying a predetermined message. According to Khattak (2021), within 90 seconds, consumers
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Dissertations / Theses on the topic "Psychological packaging"

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Kim, Gap. "A Cognitive Approach to Packaging: Imagery and Emotion as Critical Factors to Buying Decision at Point-of-Purchase." Thesis, North Texas State University, 1986. https://digital.library.unt.edu/ark:/67531/metadc935733/.

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A packaging model is presented in this study which attempts to show some important aspects of a consumer's cognitive process in relation to packaging. This packaging model is based on the theories of imagery, emotion, and perception (and sensation). Perception of a packaged good occurs because the motivation system of a consumer selects particular information that the packaged good provides. Unlike the situation which occurs in behaviorism, stimulus is as important as response, and motivation explains why people don't perceive all the information available in the environment. When perception o
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Yadav, Manjit S. "An examination of how buyers subjectively perceive and evaluate product bundles." Diss., This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-02052007-081234/.

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Moeletsi, Mamorena Margaret. "Psychological empowerment, job satisfaction, organisational commitment and job insecurity in divisions of a packaging organisation / Mamorena Margaret Moeletsi." Thesis, North-West University, 2003. http://hdl.handle.net/10394/2431.

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Авраменко, А. С. "Психологічна упаковка послуг". Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/32503.

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Упаковкою прийнято називати все, те у що можна загорнути, помістити або упакувати матеріальний товар. Упаковка привертає увагу людини і водночас примушує їй довіряти тому, що знаходиться всередині. Упаковкою є все те, що не є товаром. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/32503
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Marchiori, David. "Size matters! the joint influence of the size of portion, food item and container on food intake." Doctoral thesis, Universite Libre de Bruxelles, 2012. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/209740.

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The effect of portion size on food intake is a well-documented phenomenon: when served larger portions, individuals significantly increase their food intake. Insofar authors have limited their research on presenting the potential outcomes, while identifying several conditions favorable to this phenomenon. Indeed, the mechanisms of this effect are poorly understood and no research has insofar provided conclusive evidence regarding the underlying mechanism that could help explain the portion size effect. The first part of this dissertation aimed to fill this gap. We argue that the anchoring and
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Chiang, Lan, and 江蘭. "The effect of consumer''s psychological cogition on product packaging vision design : Taiwaness beverages as an example." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/74066014405841360788.

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碩士<br>大葉工學院<br>工業設計研究所<br>85<br>More and more consumer''s decision in purchasing today relies upon cognitive knowledge. More evidence shows that when consumers of the product are purchasing, they make decisions based on important, real, and precise cognition. For this reason, when packaging creates a vision, the design of a product goes with the consumer''s psychological cognition. The vision design will encourage consumers to take action and
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Books on the topic "Psychological packaging"

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D'Avernas, Josie. Effects of plain cigarette packaging among youth. Centre for Health Promotion, 1994.

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Skhiri, Faten Chouba. L'art comme emballage: Oscillation entre invagination et évagination. A.N.R.T., Université de Lille III, 2000.

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Garber, Lawrence L. The role of package color in consumer purchase consideration and choice. Marketing Science Institute, 2000.

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Brown, Lyn Mikel, and Sharon Lamb. Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes. St. Martin's Press, 2006.

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Hine, Thomas. The total package: The evolution and secret meanings of boxes, bottles, cans, and tubes. Little, Brown, 1995.

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Picoult, Jodi. Lone Wolf, Packaging May Vary. Atria/Emily Bestler Books, 2012.

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Brown, Lyn Mikel, and Sharon Lamb. Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes. St. Martin's Griffin, 2007.

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Lamb, Sharon, and Lyn Mikel Brown. Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes. St. Martin's Press, 2007.

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Hine, Thomas. The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans and Tubes. Diane Pub Co, 2001.

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Proctor, Robert N., and Gary S. Cross. Packaged Pleasures. University of Chicago Press, 2014.

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Book chapters on the topic "Psychological packaging"

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Wang, Wayne, Susan Freeman, Anne Sharp, and Song Yang. "How Consumers' Psychological Dispositions of Need for Affect and Need for Cognition May Influence Packaging Localisation Effectiveness." In Consumer Packaging Strategy. Routledge, 2022. http://dx.doi.org/10.4324/9781003000822-12.

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Yamamoto, Daisaku. "Packaging a Resort: An Analysis of Japanese Ski Holiday Package Tour Brochures." In Japanese Tourists: Socio-Economic, Marketing and Psychological Analysis. Routledge, 2020. http://dx.doi.org/10.4324/9780203823989-7.

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Kaur, Uttam, and Prashant Kumar Siddhey. "Shifting Consumer Behaviors Towards Sustainability Through Eco-Packaging." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-2367-0.ch011.

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The present study highlights the critical role that marketing plays in promoting sustainable consumption through eco-packaging. It does this by reviewing academic research in the fields of behavioral science and marketing that looks at the best practices for changing consumer behavior towards sustainability through eco-packaging. During the review process, the writers create a thorough framework for imagining and promoting long-term changes in customer behavior. The framework, which goes by the abbreviation SHIFT, suggests that when a message or context makes use of the psychological elements
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Omrani, Azad, and Christine Vallaster. "Accepting a New Nano-Tech-Based Technology in the Fruit Storage Industry." In Food Science and Nutrition. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5207-9.ch013.

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Nanotechnology is increasingly being employed in the areas of food production and packaging. While there exists considerable research that analyses consumer trust and perception of nanotechnology use in the food sector, the B2B sector has widely been neglected. This research project analyzes the influence of perceived quality and psychological factors in adopting a new nano-based technology that increases storage life of fruits and vegetables. The research context is Iran and neighboring countries. The results show that customer acceptance of using nanotechnology is influenced by both quality
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Kumar, Manish, and Sanjay Thakur. "Culinary Horizons." In Advances in Hospitality, Tourism, and the Services Industry. IGI Global, 2024. https://doi.org/10.4018/979-8-3693-7096-4.ch007.

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As humanity advances into space exploration and tourism, space food plays a crucial role in ensuring the well-being of astronauts and tourists. This chapter examines the evolution, technology, and cultural aspects of space food, highlighting its importance in the context of long-term space habitation and space tourism. It begins with a historical overview of space food, detailing the challenges and milestones in its development from early missions to contemporary advancements. The chapter then explores current innovations in space food technology, including nutritional considerations, food pre
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Bejaei, Masoumeh, Jennifer Arthur, and Margaret A. Cliff. "Consumer perception of apple quality." In Burleigh Dodds Series in Agricultural Science. Burleigh Dodds Science Publishing, 2024. http://dx.doi.org/10.19103/as.2023.0127.01.

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Apples are a global commodity worth $7.78 billion USD in international trade. Apple quality is a complex interdisciplinary topic. In studying consumer perception of apple quality, it is important to consider not only fruit characteristics, but other consumer-related and social environment-related factors. This chapter discusses three main factors that influence perception of apple quality: product-related, consumer-related and social environment-related factors, as well as their interactions. Product-related factors include intrinsic (e.g., appearance, texture/touch, flavor) and extrinsic (e.g
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Checchinato, Francesca, Cinzia Colapinto, and Pietro Lanzini. "Il novel food fra paura, accettazione e risposte delle imprese." In Traiettorie di sviluppo per le imprese agroalimentari: sfide, management e innovazione. Fondazione Università Ca’ Foscari, 2024. http://dx.doi.org/10.30687/978-88-6969-835-4/002.

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The food sector is a key element of the Italian economy that is currently experiencing a period of invasive changes. The search for new types of sustainable food is now a priority on the agenda of policy makers, experts, scientists and companies, with alternative proteins representing the most explored area, encompassing the shift from traditional to new sources of nutrients. In addition, consumers are increasingly seeking enticing and diverse sensory experiences, leading companies to propose innovations related to flavours, ingredients and technologies. The chapter analyses consumer behaviour
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Bhanu Prakash, Kovvali, and Appidi Adi Sesha Reddy. "Neuromarketing: The New Dawn and Disruption in Marketing Research." In The Science of Emotional Intelligence. IntechOpen, 2021. http://dx.doi.org/10.5772/intechopen.98299.

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The 21st Century is termed as the ‘Century of the Brain’ and the ‘Human Brain’ has 100 billion neurons and each neuron is connected to 10000 other neurons. ‘Meme’ is a unit of information that is stored in the brain and these units are effective at influencing a person who is making choices and decisions within 2.6 seconds. The ‘Neuromarketing’ is emerged from the realms of ‘Neuro Science’ as a new dawn and digi-driven disruption in the arena of ‘Marketing Research’ that studies the cognitive and emotional brain responses to marketing stimuli. The ‘Consumer Neuro Science’ by instigating brain
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Oleshko, V. F., and E. V. Oleshko. "The Structure and Components of a Journalist’s Professional Identity." In Mass media as a mediator of communicative and cultural memory. Ural University Press, 2020. http://dx.doi.org/10.15826/b978-5-7996-3074-4.2.

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The second part of the monograph “Mass Media as a Mediator of Com­municative-Cultural Memory” considers a complex integrative psychological phenomenon of journalist’s professional identity based on system analysis. It is shown that on the one hand, personal identity accompanies a person’s notions of group/professional affiliation, and in this sense is a necessary element of social identity, and on the other hand, based on the survey results of 261 respondents the authors noted the fact that an individual, even in a democratic state, often has problems in reality caused by the desire to preserv
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Conference papers on the topic "Psychological packaging"

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Gao, Xun, Fuyong Liu (), Yong Li, and Wanying Cheng. "Packaging Design Strategy of Female Medical Injector Under Emotional Demand." In Human Interaction and Emerging Technologies (IHIET-AI 2022) Artificial Intelligence and Future Applications. AHFE International, 2022. http://dx.doi.org/10.54941/ahfe100873.

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The first visual perception of pharmaceutical packaging can directly affect the psychological emotion of the people who use medicine. From the user's needs, through the investigation of the cognition, will and emotion of gynecological patients in the use of disposable drug pushers, analyze the importance of pharmaceutical packaging design to pharmaceutical users, discuss the role and significance of emotional needs in the use of their packaging design process, and explore the development of the emotional design of female medical disposable drug pushers packaging; take the design practice of Ka
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Liu, Fuyong, Xun Gao(), Yong Li, and Wanying Cheng. "Strategies for improving packaging experience design of children's vitamin D3 drops." In Human Interaction and Emerging Technologies (IHIET-AI 2022) Artificial Intelligence and Future Applications. AHFE International, 2022. http://dx.doi.org/10.54941/ahfe100913.

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Based on the usage patterns and scenarios of vitamin D3 drops for children in the existing market, this paper designs the packaging and experience of the products according to the needs of users. Emotional needs should be integrated into the packaging design of medical and health care products, fully considering the use scenarios, use processes, pain points and demand points of target groups, user psychology and other factors, reflecting the characteristics of ease-of-use, fun and convenience of health care products, and fulfilling the needs of users' psychological level. Solve the problems of
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Rossa-Sierra, Alberto, Fabiola Cortes Chavez, Marcela De Obaldia, and Mariel Garcia-Hernandez. "Food packaging design that help reduce consumer-generated waste." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001942.

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Estimations affirm that by 2030 there will be 9 billion people on our planet, which makes the problem of food a priority issue. A large part of the food, especially in industrialized countries, is packaged, either fresh produce from the field (fruits and vegetables) or cooked products, many of them in the ready-to-take mode.The recent COVID-19 pandemic increased the consumption of food prepared for home delivery, causing more waste in municipal landfills. In countries like Spain, takeaway fast food services have increased during the pandemic by 83% compared to 2019, already representing 3% of
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Hanani, Atidira Dwi, Avicenna Yuhan, Imron Imron, Agus Geter Edy Sutjipto, and Erry Yulian Triblas Adesta. "A Multifaceted Assessments of Occupational Hazards in a Building Construction Site: Insights from a Case Study." In International Conference on Industrial Sciences, Engineering and Technology toward Digital Era 2023. Trans Tech Publications Ltd, 2024. http://dx.doi.org/10.4028/p-8wpmwd.

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The current study presents a comprehensive investigation of occupational hazards at a building construction site in Palembang, Indonesia. The primary aim of this research was to identify and understand the range of occupational safety and health (OSH) hazards present at the construction site, including physical, chemical, biological, ergonomic, and psychological hazards, in a bid to enhance the mitigation of these hazards. The primary data collection methods involved direct observations, photographic documentation, and short interviews with on-site personnel where a substantial array of insigh
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Leeuwis, Nikki, Maryam Alimardani, and Tom Van Bommel. "'Neuromarketing as a tool for environmental conditioning and sustainable consumption." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001823.

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The impact of human factors on climate change is unequivocal. While consumers are increasingly becoming aware of their environmental footprint, this is not sufficient: contextual factors such as pricing, convenience, and packaging play a role in consumers’ decision-making. This has created a gap between consumers’ attitudes and behavior, which calls for intervention of behavioral sciences to change consumer behavior and consequently combat the climate crisis effectively. Consumer neuroscience methodology has been proposed as a potential tool to untangle the neural and psychological origins of
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Fu, Luoyu, Peiqi Yi, Zikun Gao, and Yan Gan. "Design and Research of Flexible Wearable Medical Testing Equipment for Pregnant Women." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001478.

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Pregnant women, as a special group, bear the mission of nurturing and continuing human life. Pregnant women need to experience psychological and physiological changes in the tenth month of pregnancy. In the special "post-epidemic era", it is hard and unsafe for pregnant women to go to the hospital regularly for birth check-up. In order to make pregnant women have a better prenatal experience, our team wants to design a wearable device, which can monitor the fetal heart rate and the frequency of fetal movement, so that pregnant women can also realize routine detection of the fetal condition at
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