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Journal articles on the topic 'Psychological packaging'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Ren, Chenyang, and Tengku Fauzan Tengku Anuar. "PACKAGING'S LMPACT ON CONSUMER PURCHASE INTENTION: A COMPREHENSIVE REVIEW." International Journal of Entrepreneurship and Management Practices 7, no. 24 (2024): 212–19. http://dx.doi.org/10.35631/ijemp.724014.

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Packaging plays an important role in consumer purchase decisions. Consumer purchase intention is influenced by several factors such as packaging design, material, color, labeling, and information. This article reviews relevant research literature to explore the mechanisms through which different packaging features affect consumer purchase intention. Studies have found that the aesthetic appeal and attractiveness of packaging design positively influence consumer purchase intention. In addition, the quality and environmental friendliness of packaging materials can also encourage consumers to pre

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Liu, Xiang Run, and Yong Kyun Oh. "A Study on the Influence of Emotional Factors of New-tro Packaging Design on Consumer's Purchasing Psychology." Korea Institute of Design Research Society 8, no. 2 (2023): 103–17. http://dx.doi.org/10.46248/kidrs.2023.2.103.

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New-tro, as a representative of the emerging retro trend, is rapidly developing in entertainment, art, architecture, design, and other fields, and has become the mainstream style of future development in the packaging design planning of new and old brands. The aim of this study is to explore the visual characteristics of New-tro's styling, functionality, and cultural significance in packaging design from a design perspective and their impact on the psychological decision-making processes of consumers, including motivation, perception, learning, emotion, and memory. To achieve the research obje

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Liu, Chenxi. "Psychological impacts of packaging aesthetics of chocolate and its effects on consumer purchasing decision." Highlights in Business, Economics and Management 41 (October 15, 2024): 238–51. http://dx.doi.org/10.54097/gxfx4x66.

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This essay investigates the psychological impacts of packaging aesthetics on consumer purchasing decisions, specifically in the chocolate industry. The global chocolate market is highly competitive, necessitating brands to distinguish themselves through effective packaging strategies. This study explores three key elements of packaging aesthetics: color, background image, and information label, and their influence on consumer behavior. This research contributes to understanding how packaging aesthetics can be optimized to influence consumer choices in the chocolate market.

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Świda, Jarosław. "Zachowania rynkowe starszych konsumentów z punktu widzenia projektowania warstwy wizualnej opakowań." Krakow Review of Economics and Management/Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie, no. 918 (December 10, 2015): 105–18. http://dx.doi.org/10.15678/krem.724.

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The article presents the psychological determinants of consumer behaviour in the elderly and their impact on the design of the visual layers of packaging. It characterises the unique behaviour of older consumers resulting from psychological changes that occur in the aging process, and proposes guidelines for designing the visual layers of packaging, taking into account the particular needs of elderly consumers.

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Sun, Kyung-A., and Joonho Moon. "Relationships Among Psychological Risk, Eco-Friendly Packaging, Price Fairness, and Brand Trust of Bottled Water Consumers: Moderating the Impact of Nutritional Disclosure." Foods 13, no. 23 (2024): 3800. http://dx.doi.org/10.3390/foods13233800.

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This study explores the relationship between psychological risk, price fairness, and brand trust in consumers of bottled water. We also tested the moderating effect of nutritional disclosure on the impacts of psychological risk and eco-friendly packaging on price fairness. We analyzed the data of 308 participants recruited via the Clickworker platform. Hayes’ PROCESS macro model 7 was employed to test the hypotheses. Price fairness was negatively influenced by psychological risk. Moreover, brand trust was significantly impacted by psychological risk and price fairness, with a significant moder

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Sun, Kyung-A., and Joonho Moon. "Relationships between Psychological Risk, Brand Trust, and Repurchase Intentions of Bottled Water: The Moderating Effect of Eco-Friendly Packaging." Sustainability 16, no. 13 (2024): 5736. http://dx.doi.org/10.3390/su16135736.

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According to stakeholder theory, consumers are likely to become the main stakeholders of businesses, and promoting their health is an essential element for building a better reputation in the market. The aim of this work was to investigate the relationships among psychological risk, brand trust, and repurchase intentions. Moreover, the market has been more interested in the environmental implementation of business, and this is not exceptional to the beverage market. Considering such importance, another purpose of this study was to examine the moderating effect of eco-friendly packaging on the

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Bian, Xiangyang, Wenli Lu, and Yijin Chen. "Visualizing Cosmetics Packaging Colour in the Republic of China." E3S Web of Conferences 179 (2020): 02045. http://dx.doi.org/10.1051/e3sconf/202017902045.

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During the period of the Republic of China, with the progress of printing technology, the application of colour in all kinds of packaging gradually diversified. This paper takes cosmetics packaging in the Republic of China as an example and sums up the common colours of cosmetics packaging. Based on the visual psychology, the paper analyzes the psychological characteristics of cosmetics packaging colour in the Republic of China. It can be seen that cosmetics packaging used colour to convey product information to consumers. Meanwhile, it meets the request of consumers for product colorization.

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Xie, Jiani, Shaobin Li, and Ling Yu. "Packaging for tea drinks of well-known brands Design Study." Advances in Education, Humanities and Social Science Research 5, no. 1 (2023): 189. http://dx.doi.org/10.56028/aehssr.5.1.189.2023.

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Tea beverages account for a large proportion of the market share, and the visual patterns of tea beverage packaging bottles influence consumers' choice of tea beverages. This paper follows the principle of perceptual engineering and uses the semantic differential method to analyze the perceptual factors in the packaging design of well-known tea beverages, to understand the psychological perceptions and needs of the mass consumers through the product packaging experience, and to provide a reference for designers to design tea beverage packaging that meets the perceptual requirements of consumer

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Arboretti, Rosa, and Paolo Bordignon. "Consumer preferences in food packaging: CUB models and conjoint analysis." British Food Journal 118, no. 3 (2016): 527–40. http://dx.doi.org/10.1108/bfj-04-2015-0146.

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Purpose – Packaging features have been shown to be of great importance for the consumer final choice of fresh products (Silayoi and Speece, 2007). Packaging is an extrinsic attribute, which consumers tend to rely on, when relevant intrinsic attributes of the product are not available. In the current literature, studies on the influences of packaging features on consumer preferences are mainly related to classical preference evaluation methods like conjoint analysis (CA). The purpose of this paper is to apply both CA and the less known combination of uniform discrete and shifted binomial distri

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10

Aslam, Sadia, Qurat-Ul-Ain Ayyaz, and Suman Khursheed. "The Psychological Aspect of Colours in Marketing: A Multimodal Critical Discourse Analysis." Global Language Review VII, no. IV (2022): 48–58. http://dx.doi.org/10.31703/glr.2022(vii-iv).04.

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Choosing a colour for designing a product and its packaging is one of the most crucial marketing strategies for attracting consumers in all businesses (Amsteus et al., 2015). This research offered some thoughts on the selection of colour in marketing, bearing in mind which colour attracts consumers' cognition and psyche. To know the impact of colours, multiple images of various products were taken as the source for critical discourse analysis semiotically to demonstrate how colours play a vital role in conveying a predetermined message. According to Khattak (2021), within 90 seconds, consumers

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Adiyanto, Okka, Zulfah Hananti, and Stania Uswatun Khasanah. "Redesign of food packaging using Kansei Engineering and sustainability design." BIO Web of Conferences 148 (2024): 04017. https://doi.org/10.1051/bioconf/202414804017.

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Currently, the development of packaging design is very advanced and rapid. One of the efforts that are widely used by Small Medium Enterprises (SMEs) in the food sector is to improve their packaging. Current packaging developments are also starting to collaborate elements of sustainability and also the feelings of consumers. Therefore, the research designed packaging using a psychological approach based on the feelings and emotions of consumers, namely Kansei engineering. In addition to kansei engineering, it also includes sustainability elements in the packaging design. Based on the results,

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Wang, Haiying, and Muhamad Abdul Aziz Ab. Gani. "Research on Emotional Design for Children Food Packaging." Idealogy Journal 7, no. 2 (2022): 8–24. http://dx.doi.org/10.24191/idealogy.v7i2.342.

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Children's food packaging is the most diverse and colorful of packaging designs. The difficulty lies in reflecting the characteristics of children's food, but also making children associate with it through the packaging, so that the packaging design can bring them more fun. Children as a consumer group have their own uniqueness. Children's physiological and psychological development different from adults in terms of food concerns. Some designers do not pay enough attention to the cognitive psychology of children, resulting in many children's food packaging lacking fun and not fully reflecting

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Panda, Debadrita, Sabyasachi Mukhopadhyay, and Rajarshi Saha. "BoPMLPIP: Application of Classification Techniques to Explore the Impact of PIP among BoPs." International Journal of Intelligent Systems and Applications 14, no. 6 (2022): 13–27. http://dx.doi.org/10.5815/ijisa.2022.06.02.

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This study tries to gain insight into the effect of demographic and psychological variables on the Bottom of the Pyramid (BoP) consumers for making Packaging Influenced Purchase (PIP) decisions by focusing on two specific consumer behaviour theories - compensatory consumption and consumers’ resistance. Being the product's face, packaging contributes heavily to the above mentioned two streams of consumption behaviour. A collection of ten demographic variables and four psychological variables have been administered on a sample of 1400 BoP consumers to explore their effect behind making PIP of se

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Felani, Herman Oddyansyah, and Sukmo Hadi Nugroho. "Supporting the Influence of Psychological Capital and Transformational Leadership on Organizational Citizenship Behavior." Jurnal Ilmiah Pangabdhi 9, no. 2 (2023): 175–83. http://dx.doi.org/10.21107/pangabdhi.v9i2.22844.

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This action research aims to find out whether psychological capital and transformational leadership affect organizational citizenship behavior through work engagement with employees of a pharmaceutical packaging-based company in Bekasi. The data collection method in this study used survey methods and distributed questionnaires, respondents were selected by purposive sampling method. the criteria were permanent employees who worked in the same company based on the packaging of medicines located in Bekasi and have worked for at least the last 1 year. The number of samples used was 218 people. Th

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Lamatinulu, Muhammad Dahlan, Mardin, Nur Ihwan Saputra, and Irdah. "Design of chocolate processed product packaging with Kansei engineering approach in SME-scale cocoa processing industry in South Sulawesi." World Journal of Advanced Research and Reviews 16, no. 1 (2022): 252–58. http://dx.doi.org/10.30574/wjarr.2022.16.1.1008.

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Packaging is one of the keys to maintaining product quality, packaging involves designing and producing activities, to protect the product. Packaging always involves design so that the product message can be conveyed to consumers, the current function of packaging is to protect the product as well as an effective marketing medium. The method used in this study is the kansei engineering method and the data used were obtained from distributing questionnaires that lasted for 1 month with the aim of the research, namely, to obtain the kansei word used to determine the redesign of the chalodo candy

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Lamatinulu, Dahlan Muhammad, Mardin, Ihwan Saputra Nur, and Irdah. "Design of chocolate processed product packaging with Kansei engineering approach in SME-scale cocoa processing industry in South Sulawesi." World Journal of Advanced Research and Reviews 16, no. 1 (2022): 252–58. https://doi.org/10.5281/zenodo.7769178.

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Packaging is one of the keys to maintaining product quality, packaging involves designing and producing activities, to protect the product. Packaging always involves design so that the product message can be conveyed to consumers, the current function of packaging is to protect the product as well as an effective marketing medium. The method used in this study is the kansei engineering method and the data used were obtained from distributing questionnaires that lasted for 1 month with the aim of the research, namely, to obtain the kansei word used to determine the redesign of the chalodo candy

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17

Gebreselassie, Andinet Worku. "The Impact of Packaging Type and Mood on Impulse Buying and Customer Satisfaction: A Moderated Mediation Analysis." International Journal of Marketing and Business Communication 14, no. 1 (2025): 1–14. https://doi.org/10.21863/ijmbc/2025.14.1.001.

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This study investigates how the three dimensions of packaging—technical, functional, and informational—influence customer satisfaction through impulse buying, with mood serving as a moderator. Data were collected via a structured questionnaire from 122 respondents and analysed using Process Macro Model 14. The results reveal that impulse buying mediates the relationship between technical packaging and customer satisfaction, with this mediation being moderated by consumers’ mood. Interestingly, when consumers are in a highly positive mood, impulse purchases triggered by technical packaging may

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18

Huang, Yan. "Packaging design of cultural-creative products on consumers’ OCD based on cognitive psychology." CNS Spectrums 28, S2 (2023): S69. http://dx.doi.org/10.1017/s1092852923004248.

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BackgroundIn response to the large number of obsessive compulsive disorder problems among consumers, many cultural and creative products have used psychological knowledge to improve the packaging design.Subjects and MethodsThe study recruited 100 volunteers as research objects and randomly divided them into a control group and an experimental group. The control group was oriented to the initial packaging of a certain cultural and creative product, while the experimental group was oriented to the packaging of a certain cultural and creative product combined with the concept of cognitive psychol

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Liang, Shichang, Ling Qin, Min Zhang, Yuxuan Chu, Lili Teng, and Lingling He. "Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention." Foods 11, no. 16 (2022): 2494. http://dx.doi.org/10.3390/foods11162494.

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People pay much attention to food and health issues, more so these days. Organic food brings its own “organic” aura as soon as it is produced. Despite the many studies on organic food packaging at present, they mainly focus on packaging design, materials, and colors and pay less attention to packaging size. In view of this gap in the literature, this study explores the influence of organic food packaging size on consumer purchase intention. This article conducted two experiments with 755 participants to examine the effect of organic food packaging size on purchase intention. The results show t

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Mastria, Serena, Alessandro Vezzil, and Andrea De Cesarei. "Switching to Reuse: The Impact of Information on Consumers’ Choices for Reusable Food Packaging." Sustainability 16, no. 14 (2024): 5937. http://dx.doi.org/10.3390/su16145937.

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In recent years, there has been a shift toward sustainability in several aspects of our lives, including food packaging. In line with a circular economy model, several organizations are adopting industrial reusable solutions for food packaging, which are designed to be used multiple times throughout their life cycle. Despite an overall positive impression, many consumers lack clarity on reusable food packaging, with concerns regarding safety and cost, for example, that affect the actual adoption of reusable packaging. This study aimed to assess the impact of information regarding specific char

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Zhu, Luke (Lei), Victoria L. Brescoll, George E. Newman, and Eric Luis Uhlmann. "Macho Nachos." Social Psychology 46, no. 4 (2015): 182–96. http://dx.doi.org/10.1027/1864-9335/a000226.

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Abstract. The present studies examine how culturally held stereotypes about gender (that women eat more healthfully than men) implicitly influence food preferences. In Study 1, priming masculinity led both male and female participants to prefer unhealthy foods, while priming femininity led both male and female participants to prefer healthy foods. Study 2 extended these effects to gendered food packaging. When the packaging and healthiness of the food were gender schema congruent (i.e., feminine packaging for a healthy food, masculine packaging for an unhealthy food) both male and female parti

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Liang, Shichang, Junyan He, Wanshan Deng, et al. "The Effect of Unhealthy Food Packaging Information Boundaries on Consumer Purchasing Intentions." Foods 13, no. 15 (2024): 2320. http://dx.doi.org/10.3390/foods13152320.

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Existing studies have examined unhealthy food packaging information, mainly focusing on aspects such as the content, color, and text, whilst paying less attention to the boundaries of information. This paper investigates unhealthy foods through three experiments, revealing that the presence (vs. absence) of packaging information boundaries on unhealthy foods has a negative impact on consumers’ purchasing intentions (p = 0.040) (Experiment 1). The feeling of constraint mediates this effect (β = −0.078, CI: [−0.1911, −0.0111]) (Experiment 2). Additionally, consumers with an independent self-cons

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Fazylzianova, G. I., S. A. Solovieva, and V. N. Shigorina. "Design philosophy: modern aspects of integrated packaging design." Economic and Socio-Humanitarian Studies, no. 3(31) (September 30, 2021): 148–54. http://dx.doi.org/10.24151/2409-1073-2021-3-148-154.

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Analyzed scientific articles on the design of packaging for dairy products from the point of view of the philosophy of the needs of the post-industrial society. The criteria for changing the logo in the framework of the concept of «consumer-oriented design» in connection with the factors of the development of the dairy industry have been identified. The specifics of packaging design for dairy products have been identified using the example of rebranding of large manufacturing companies. It has been proven that changing consumer attitudes based on a value that satisfies a psychological need exp

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Yangang, Zhou. "Research on the Regional Expression of Visual Elements in Modern Packaging Design under the Background of Modern Art." E3S Web of Conferences 236 (2021): 05057. http://dx.doi.org/10.1051/e3sconf/202123605057.

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China has a vast territory and abundant resources. Especially in recent decades, with the development of economic globalization, commodity packaging design has become an inseparable part in the social market economy. In order to realize and reflect the value of goods and make consumers desire to consume, unique packaging is the best way to attract them. With the development of regional culture, packaging art design with regional cultural characteristics has gradually become the focus of attention. The regional expression of commodity packaging design gives the unique artistic charm and aesthet

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Han, Xue. "Packaging Design of Native Products from The Perspective of Rural Revitalization." BCP Social Sciences & Humanities 22 (August 2, 2023): 32–38. http://dx.doi.org/10.54691/bcpssh.v22i.5239.

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From the perspective of rural revitalization, the packaging design of native products is very important. It not only assumes the role of protection, transportation and storage of goods in the initial circulation process, but more importantly, as a visual communication carrier, transmitting commodity information, building a platform for commodity beautification, and psychological communication with consumers. People realize that the product begins with packaging, and in today's globalization, packaging has become an integral part of the product. It has a positive promoting effect on increasing

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Song, Ju. "Explore the Bionic Design in Modern Packaging Design." Industry Science and Engineering 1, no. 2 (2024): 6–10. http://dx.doi.org/10.62381/i245202.

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With the emergence and popularization of modern new technologies and new materials, the homogenization of products is becoming more and more serious, and the psychological needs of consumers are becoming increasingly "picky". How to make products from the sensory response to win good feelings is particularly important, and this also indirectly puts forward more personalized and more visually influencing design requirements for the packaging design of products. This paper firstly summarizes bionics and bionic design. Secondly, it summarizes bionic packaging design from the role of bionic design

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Allison, Ayşe Lisa, Fabiana Lorencatto, Susan Michie, and Mark Miodownik. "Barriers and Enablers to Buying Biodegradable and Compostable Plastic Packaging." Sustainability 13, no. 3 (2021): 1463. http://dx.doi.org/10.3390/su13031463.

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Biodegradable and compostable plastic packaging (BCPP) has the potential to reduce a global plastic waste problem. We aimed to identify influences on buying BCPP as a basis for designing strategies that enable BCPP’s environmental benefits. Using a UK-focused citizen science dataset, we thematically analysed 610 survey responses to a question exploring reasons for BCPP purchase. Themes are categorised as barriers and enablers and according to the components of the Capability, Opportunity, Motivation, and Behaviour (COM-B) model of behaviour. Key barriers concerned: psychological capability (no

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Ivanov, Mykola, and Roman Filipskyi. "PSYCHOLOGY OF PERCEPTION OF PACKAGING BY CONSUMERS." Actual Problems of Economics 1, no. 267 (2023): 57–65. http://dx.doi.org/10.32752/1993-6788-2023-1-267-57-65.

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Brands need to work hard to stand out in today's highly competitive market. Product marketing managers must do more than just create effective solutions. They also need to convince their customers that their brand is the best choice. So, product packaging has evolved from a product container to a powerful product and brand marketing strategy, exerting a powerful psychological influence on every consumer. The influence of packaging on consumer behavior is significant, according to a survey conducted by Elgaaied-Gambier: 72% of people believe that the design of a product's packaging plays a deci

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Fithri, Prima, Hilma Raimona Zadry, and Ulfa Nadia Turrahmi. "KANSEI-BASED DESIGN FOR AN INDONESIAN TRADITIONAL FOOD PACKAGING." ASEAN Engineering Journal 12, no. 1 (2022): 63–68. http://dx.doi.org/10.11113/aej.v12.16715.

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One of the traditional specialties in Pariaman, West Sumatra, which is very famous, is sala lauak. Sala lauak is a dish in the shape of a thumb-sized lump made of fish dough that is mashed and collected with flour. Sala lauak specialties are in great demand by people within the region and outside the region. According to the Pariaman City government, sala lauak can be a souvenir for tourists with this potential. Pariaman City Government plans to develop sala lauak packaging. One way is to provide frozen sala lauak. However, currently, the frozen sala lauak packaging has not been developed by t

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Ratmojo, M. Affandi, Chalis Fajri Hasibuan, and Yudi Daeng Polewangi. "Analisa Perancangan Desain Kemasan Minuman Di Ukm Panggon Ngombe Dengan Metode Kansei Engineering." Jurnal Ilmiah Teknik Mesin & Industri (JITMI) 1, no. 1 (2022): 43–52. http://dx.doi.org/10.31289/jitmi.v1i1.1221.

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UKM (Small-Medium Business) Panggon Ngombe is one of the Small-Medium Businesses in Medan that produces Beverages. The processed product from UKM Panggon Ngombe is Boba Drink. UKM Panggon Ngombe has problems in marketing their products; one of the reasons is the unattractive product packaging and still not following customer needs. This study aimed to produce Kansei words that were priorities for beverage packaging improvements, to determine the importance of items affected consumer tastes, and to produce packaging category specifications and beverage packaging designs by using the Kansei Engi

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Steiner, Katharina, and Arnd Florack. "The Influence of Packaging Color on Consumer Perceptions of Healthfulness: A Systematic Review and Theoretical Framework." Foods 12, no. 21 (2023): 3911. http://dx.doi.org/10.3390/foods12213911.

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When consumers evaluate a new product, packaging design plays a critical role. In particular, packaging color is a dominant design cue that influences consumer perception of a product. Several studies have investigated the influence of color on taste. However, there is limited research on the influence of packaging color on consumer health perception. As healthy eating is a focus for many consumers and public decision-makers, more knowledge is needed. The aim of this review is to provide an overview of empirical studies that have investigated the influence of packaging color on consumers’ heal

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Nugroho, Dony Ari. "The Role of Color and Packaging Shape on Consumer Emotional Responses: A Neuromarketing Study With Eeg." Eduvest - Journal of Universal Studies 5, no. 3 (2025): 3319–25. https://doi.org/10.59188/eduvest.v5i3.50961.

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Packaging design, particularly color and shape, plays a crucial role in shaping consumer perceptions and emotional responses toward a product, ultimately influencing purchasing decisions. With advances in neuromarketing technology, the use of electroencephalography (EEG) enables researchers to objectively analyze how the brain responds to various visual elements in packaging, including levels of engagement and emotions evoked. This study aims to examine the impact of packaging color and shape on consumers' emotional responses using EEG, providing insights for companies in designing more effect

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Andansari, Dita, and I. Made Marthana Yusa. "STUDI FAKTOR KANSEI PADA DESAIN KEMASAN KAIN TENUN ULAP DOYO KHAS KALIMANTAN TIMUR." Jurnal Bahasa Rupa 4, no. 1 (2020): 71–86. http://dx.doi.org/10.31598/bahasarupa.v4i1.687.

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Most of the SMEs Ulap Doyo woven cloth craftsmen in East Kalimantan, especially in Kutai Kartanegara and Samarinda have not provided packaging for their products. The purpose of this research is to get people's preference for Ulap Doyo woven cloth packaging. The method used is kansei engineering, a method that translates the emotion or psychological in the design of the product. The results obtained are (1) The factors that influence people's preferences in choosing Ulap Doyo woven fabric packaging products are: production / materials with a variance of 30,001%, emotional appeal with a varianc

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Naseri, Roszi Naszariah Nasni, Maryam Mohd Esa, Wan Kalthom Yahya, Geetha Muthusamy, Roslinawati Ibrahim, and Zurairah Jais. "A Conceptual Framework of the Influence of Packaging Design on Purchase Intention." International Journal of Art and Design 8, no. 2/SI (2024): 80–87. http://dx.doi.org/10.24191/ijad.v8i2/si.3021.

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The objective of this study is to provide an understanding of the influence of packaging design on consumer purchase intentions through the presentation of a conceptual framework. The proposed conceptual framework incorporates fundamental principles derived from the Stimulus-Organism-Response (SOR) model and the Theory of Planned Behavior (TPB). This analysis explores the impact of external cues, particularly packaging design, on customers' cognitive and affective reactions (Organism), ultimately influencing their intentions to make a purchase (Response). The elements of the Theory of Planned

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Toni, Vasic, Petrovska Ilijana, and Selim Indji. "Wine Packaging for the Expectations of New Consumers: A Comparative Case Study of Consumers' Perceptions in Macedonia, Germany and Japan." AICEI Proceedings 9, no. 1 (2014): 433–47. https://doi.org/10.5281/zenodo.4553298.

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This paper analyzes the customer’s behavior towards wine design in three different countries: Macedonia, Germany and Japan, which are countries with different cultural specifics. This research question has already been analyzed in developed countries, thereby presenting a customer profile which has been influenced by today’s social, psychological and global factors. This triggered the inquiry into analyzing how wine packaging is perceived in Macedonia and to see if there are any similarities with EU customers, such as those from Germany and if there is a bigger difference with the

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Yang, Ruotong, Lingling Hu, Qi Zhang, and Xin Wan. "Mooncake Packaging Design in the Context of Ageing under the Perspective of Humanistic Care." Journal of Education, Humanities and Social Sciences 41 (October 30, 2024): 95–99. http://dx.doi.org/10.54097/bbtrbv31.

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As a traditional food of the Chinese nation, the custom of eating mooncakes and enjoying the moon at the Mid-Autumn Festival has penetrated into every household. With the rapid development of the commodity economy, the special characteristics of the elderly group make their consumption habits and lifestyles quite different from those of contemporary young people. Therefore, this paper studies the packaging design of aging mooncakes from the perspective of humanistic care, taking aging users as the target group of the article's research, and mooncake packaging design as the object of research,

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Sudbury-Riley, Lynn. "Unwrapping senior consumers’ packaging experiences." Marketing Intelligence & Planning 32, no. 6 (2014): 666–86. http://dx.doi.org/10.1108/mip-02-2013-0027.

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Purpose – The purpose of this paper is to investigate the experiences of older consumers with a range of product packaging. Design/methodology/approach – The study uses qualitative diary research (QDR). Ten seniors recorded all their experiences with packaging over a two-week period. Using a frame narrative that views ageing as multidimensional, diary entries uncover rich data that goes beyond physical age-related issues. Findings – In addition to physical problems with packaging, older adults experience psychological frustration and feelings of alienation. Social implications of dependence on

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Ashwini, S. V., and H. L. Chidananda. "Determinants of Consumer Purchase Intention towards Retailers Practicing Sustainable Grocery Packaging." Shanlax International Journal of Management 12, no. 4 (2025): 141–48. https://doi.org/10.34293/management.v12i4.8998.

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This study aims to examine the influence of personal norms, consumer attitude, and willingness to pay on purchase intention towards retailers adopting sustainable grocery packaging. With the increase in environmental consciousness on the part of consumers, the current study uses quantitative methods to determine the impact of psychological and behavioral factors on sustainable consumption. Norm Activation Model (NAM) and the Value-Belief-Norm (VBN) theory; the study makes use of the theoretical tools of these three theories to generate conceptual framework that explains the psychological dimen

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S. T., Carson, Lysander W. F., and Elowen B. H. "The Semiotic Role of Color in Alcoholic Beverage Packaging and Its Advertising Synergy." Journal of Linguistics and Communication Studies 3, no. 3 (2024): 14–21. http://dx.doi.org/10.56397/jlcs.2024.09.02.

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This study explores the semiotic role of color in alcoholic beverage packaging and its synergy with advertising campaigns. Through a mixed-methods approach involving content analysis, case studies, and consumer surveys, we examine how color choices in packaging influence consumer perception, brand identity, and marketing effectiveness. This finding reveal that specific colors evoke distinct psychological responses and cultural meanings, which significantly impact brand recognition and consumer loyalty. The research highlights successful strategies used by brands such as Absolut Vodka, Coca-Col

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Wiebels, Kristina, and David Moreau. "Leveraging Containers for Reproducible Psychological Research." Advances in Methods and Practices in Psychological Science 4, no. 2 (2021): 251524592110178. http://dx.doi.org/10.1177/25152459211017853.

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Containers have become increasingly popular in computing and software engineering and are gaining traction in scientific research. They allow packaging up all code and dependencies to ensure that analyses run reliably across a range of operating systems and software versions. Despite being a crucial component for reproducible science, containerization has yet to become mainstream in psychology. In this tutorial, we describe the logic behind containers, what they are, and the practical problems they can solve. We walk the reader through the implementation of containerization within a research w

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Hasanusi, Harmathilda. "Raḍā’ah in Islamic Psychological Perspective". Journal of Islamic Communication and Counseling 1, № 1 (2022): 56–70. http://dx.doi.org/10.18196/jicc.v1i1.10.

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This paper studied Islam & Psychology’s view of the concept of raḍā’ah, which has been proven to provide many benefits. There are 28 verses in the Qur’an that discuss raḍā’ah. In general, this is seen as a natural female activity with children. Accordingly, the command for mothers to breastfeed their children is stated in surah Al-Baqarah (2) Verse 233. Similarly, Surah At-Talaq (65) verse 6 also explains the importance of breastfeeding, which, even if forced to be breastfed by others, is allowed by giving money to the breastfeeding mother. ASI (breast milk) is the best food that contains

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Sundari, Yenny, Mohd Harisudin, and Agustono Agustono. "Analisis Faktor-Faktor Yang Dipertimbangkan Konsumen Dalam Keputusan Pembelian Minyak Goreng Bimoli Di Pasar Swalayan Kabupaten Wonogiri." SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis 15, no. 1 (2018): 39. http://dx.doi.org/10.20961/sepa.v15i1.25048.

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<em>The research aims to find out the considered factors and the dominant variables which considered by consumers into buying Bimoli’s cooking oil at supermarket in Wonogiri regency. The basic method in this research is analytical descriptive with survey techniques. Location research purposively determined. The sampling method used was judgment sampling and data analysis method used is factor analysis. The data used are primary data and secondary data. The results of factor analysis showed that there are 7 factors that become consumer consideration in buying Bimoli cooking oil product at

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Habibie, Indra, Rahmad Akbar, Nurkholis Nurkholis, et al. "Designing Innovative Packaging to Enhance the Appeal of Adifidz Putra's Small and Medium Enterprises Products." Jurnal Sains dan Teknologi Industri 22, no. 1 (2024): 45. https://doi.org/10.24014/sitekin.v22i1.33150.

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The rapid development of the global market is in the global industry where companies must have the ability to compete globally in the face of advancing times. Therefore, this global market development becomes a challenge for companies, including the Adifidz Putra beef skin cracker Small and Medium Enterprises (SMEs) in Bangkinang City, which must be able to compete by offering their consumers the best taste, quality, service, price, and packaging design compared to other competing products, so that they can continue to maintain their performance. Therefore, it is necessary to develop the packa

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Li, Li, Shichang Liang, Bin Lan, Rulan Li, and Yiwei Zhang. "Boundaries Shaping Sustainability: The Impact of Organic Food Information Boundaries on Purchase Intentions." Sustainability 17, no. 7 (2025): 3150. https://doi.org/10.3390/su17073150.

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This study investigates the role of information boundaries in organic food packaging and their impact on consumers’ purchase intentions, aiming to uncover how packaging information design can drive sustainable consumption. Although previous research has extensively explored factors such as background color, shape, and positioning, the influence of information boundaries has received less attention. Through three experiments involving 766 participants, this study delves into the psychological mechanisms influencing sustainable consumption. Experiment 1 explores how information boundaries (prese

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Tian, Yuyang, Siti Farhana Zakaria, Yinghui Du, Ye Qiu, and Zenghui Tian. "Can anthropomorphic design in beverage packaging enhance impulse buying intention? Amazing visual and verbal cues!" PLOS One 20, no. 6 (2025): e0326186. https://doi.org/10.1371/journal.pone.0326186.

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The anthropomorphic design of beverage packaging has gained significant attention as an innovative marketing strategy. This study systematically examines how anthropomorphic visual and verbal cues in beverage packaging influence consumers’ impulse buying intentions. Grounded in the Stimulus-Organism-Response model, Social Presence Theory, and Empathy Theory, the research employs a consumer survey to validate the mediating roles of positive emotions, social presence, and empathy in the relationship between anthropomorphic design and impulse buying intentions. A comprehensive causal model was de

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Schindel, William D. "Feelings and Physics: Emotional, Psychological, and Other Soft Human Requirements, by Model‐Based Systems Engineering." INSIGHT 27, no. 5 (2024): 35–43. http://dx.doi.org/10.1002/inst.12507.

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ABSTRACTTraditionally, engineering encourages requirements statements that are objective, testable, quantitative, atomic descriptions of system technical behavior. But what about “soft” requirements? When products deliver psychologically or emotionally based human experiences, subjective descriptions may frustrate engineers. This challenge is important for products appealing to senses of style, enjoyment, fulfillment, stimulation, power, safety, awareness, comfort, or similar emotional or psychological factors. Automobiles, buildings, consumer products, packaging, graphic user interfaces, airl

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Kanimozhi, Dr V., and V. Thilagavathi. "Factors Affecting Brand Choices in Grocery Purchases." South Asian Research Journal of Engineering and Technology 6, no. 04 (2024): 95–100. http://dx.doi.org/10.36346/sarjet.2024.v06i04.001.

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This study aims to explore the various factors that play a role in influencing consumers' brand choices when it comes to grocery purchases. It focuses on psychological factors such as brand familiarity, trust, emotional connection, and brand image. Additionally, the study examines how marketing strategies, including packaging design, promotions, and targeted advertising, can impact consumer behaviour. The analysis also takes into account product characteristics such as perceived quality, health attributes, and variety.

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Teixeira, Ruan C. M., Walter P. S. Guimarães, Josiel G. Ribeiro, et al. "Analysis of the Reduction of Ergonomic Risks through the Implementation of an Automatic Tape Packaging Machine." International Journal of Environmental Research and Public Health 19, no. 22 (2022): 15193. http://dx.doi.org/10.3390/ijerph192215193.

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Many industrial sectors still lack automation resources to optimize their production processes, aiming to make manufacturing leaner and offer better working conditions to operators. Without these improvements, workers can suffer physical and even psychological damage from the ergonomic risks of the activities performed. Thus, the aim of this paper is to present the ergonomic evaluation of packaging tapes workstation before and after the implementation of an automatic packaging machine, called Guzzetti. In the Guzzetti context, the paper shows the implementation of an electrical system based on

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VASIUTA, Viktoriia, Rostyslav ZIELOV, and Konstiantyn OMELIANENKO. "SAFETY OF CONSUMER GOODS AS THE MAIN PROBLEM OF MODERN COMMODITY SCIENCE." Herald of Khmelnytskyi National University 302, no. 1 (2022): 178–84. http://dx.doi.org/10.31891/2307-5740-2022-302-1-30.

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The problem of the safety of consumer goods and the way they are stored is relevant in the modern world. Particular attention is paid to the issue of packaging, namely the choice of this type of packaging, which will not harm the health of consumers. the issue of reducing the negative impact on the environment is also important. Currently, one of the main directions in the development of commodity science is the problem of the safety of consumer goods. With the development of scientific and technological progress and the globalization of production, the number and scale of goods produced are c

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Knysh, N. "PSYCHOLOGICAL FACTORS OF CONSUMER BEHAVIOR." Bulletin of Taras Shevchenko National University of Kyiv. Series “Psychology”, no. 2 (9) (2018): 23–26. http://dx.doi.org/10.17721/bsp.2018.2(9).6.

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Consumer behavior might be considered as a kind of economic or social behavior, but, in any case, it bases on the psychological traits of the person and depend on his motivation. The last is a trigger in the decision-making process of particular product`s purchasing. That is why one of the main approaches in describing consumer behavior is psychoanalytic theory. In contrast to the rational theory of knowledge, psychoanalysis leaves room for the irrational decisions and momentary impulses that "It" provokes. Just remind sacral consumption — the belief that not only goods are acquired, but also

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