Academic literature on the topic 'Psychology of economics'

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Journal articles on the topic "Psychology of economics"

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Wanner, Eric. "Economic Psychology or Psychological Economics?" Contemporary Psychology: A Journal of Reviews 34, no. 11 (1989): 990–92. http://dx.doi.org/10.1037/030721.

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Güth, Werner, Karl-Erik Wärneryd, and Stephen E. G. Lea. "Economic psychology and experimental economics." Journal of Economic Psychology 13, no. 2 (1992): 199–201. http://dx.doi.org/10.1016/0167-4870(92)90029-7.

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Raaij, W. Fred. "Economic Psychology Between Psychology and Economics: An Introduction." Applied Psychology 48, no. 3 (1999): 263–72. http://dx.doi.org/10.1111/j.1464-0597.1999.tb00001.x.

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Schultze, Thomas, Jürgen Huber, Michael Kirchler, and Andreas Mojzisch. "Replications in economic psychology and behavioral economics." Journal of Economic Psychology 75 (December 2019): 102199. http://dx.doi.org/10.1016/j.joep.2019.102199.

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Camerer, C. "Behavioral economics: Reunifying psychology and economics." Proceedings of the National Academy of Sciences 96, no. 19 (1999): 10575–77. http://dx.doi.org/10.1073/pnas.96.19.10575.

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Ohtake, Fumio, and Tomoharu Mori. "Behavioral economics connects psychology and economics." Proceedings of the Annual Convention of the Japanese Psychological Association 83 (September 11, 2019): SL—001—SL—001. http://dx.doi.org/10.4992/pacjpa.83.0_sl-001.

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Fischhoff, Baruch. "The Psychology and the Economics of Economic Behavior." Contemporary Psychology: A Journal of Reviews 36, no. 5 (1991): 416. http://dx.doi.org/10.1037/029723.

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Bruno S. Frey. "Happiness, Psychology, and Economics." American Journal of Psychology 123, no. 4 (2010): 483. http://dx.doi.org/10.5406/amerjpsyc.123.4.0483.

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Ariely, Dan, and Michael I. Norton. "Psychology and Experimental Economics." Current Directions in Psychological Science 16, no. 6 (2007): 336–39. http://dx.doi.org/10.1111/j.1467-8721.2007.00531.x.

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Lundberg, Shelly. "Psychology and Family Economics." Perspektiven der Wirtschaftspolitik 12, Supplement (2011): 66–81. http://dx.doi.org/10.1111/j.1468-2516.2011.00357.x.

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AbstractA substantial increase in the availability of data on psychosocial traits in large representative longitudinal samples has opened up new areas of research for economists and new opportunities for collaborations with psychologists. As an example, I incorporate personality into alternative economic models of marriage, with individual traits associated with either productivity in home or market sectors, or preferences for household public goods. Empirically, personality traits have robust effects on individual propensities to marry and to divorce in a representative sample of the German population. Changes in these patterns across cohorts are consistent with a shift in the principal sources of marital surplus from production complementarities to consumption complementarities in the past few decades. Some personality traits related to divorce are also related to limited self-control in other domains, and suggest that departures from rational action should be considered in models of family behavior. In general, further analysis of the impact of personality and other psychological indicators on family relationships may improve our understanding of variation in partnership and parental decision-making, and of their responses to policy and to institutional environments.
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Dissertations / Theses on the topic "Psychology of economics"

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Biel, Pedro Rey. "Psychology, economics and incentives." Thesis, University College London (University of London), 2005. http://discovery.ucl.ac.uk/1445820/.

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This PhD. Thesis deals with the effects that psychological phenomena may have on the incentives of agents participating in economic interaction. In particular, I focus on how individuals' preference for certain distributions of welfare among others may affect their effort and other strategic decisions in a variety of contexts. The thesis consists of five chapters. The first one introduces the study. The next two chapters are theoretical and study the effects that aversion to inequity may have on effort decisions. The last two chapters are experimental and show evidence on when welfare comparisons may distort the way experimental subjects play simple games. Chapter 2 studies optimal contracts when employees are averse to inequity as modelled by Fehr and Schmidt (1999). A "selfish" employer can profitably exploit preferences for equity among his employees by offering contracts which create inequity when employees do not meet the employer's demands. I derive the optimal contract under such circumstances and discuss conditions for inequity aversion to affect the optimal output choice. Similar results are obtained for other types of distributional preferences such as status-seeking or efficiency concerns. Chapter 3 studies the mechanics of "leading by example" in teams and it is joint work with Steffen Huck. We show that leadership is beneficial for the entire team when agents dislike effort differentials. We also show how leadership can arise endogenously and discuss what type of leader benefits a team most. Chapter 4 discusses a laboratory experiment in which subjects played constant sum normal form games and stated beliefs about the frequencies of play by their opponents. Contrary to previous experimental evidence, the results show that game-theoretical predictions work reasonably well: 80% of actions coincided with the Nash equilibrium, subjects were good at predicting the action which was played with highest frequency and 73% of actions were best responses to stated beliefs. The chapter argues that game-theoretical predictions might work well in constant sum games because distributional preferences may not be a factor influencing subjects' decisions in these games. Chapter 5 shows a follow-up experiment in which we study the robustness of the results in Chapter 4's experiment to sequential play in games with the same payoff matrix as the games in the previous chapter. Although we suspected that sequentiality may trigger some psychological phenomena that may lead subjects to deviate from equilbirium, we find that in our constant sum games the subgame perfect equilibrium predictions work well. Overall, we conclude that distributional preferences and other types of psychological phenomena have important economic consequences when they affect individuals' incentives. However, as important as it is to acknowledge the effects of psychologial phenomena it is to identify the type of situations in which they change predictions from standard economic theory.
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Truc, Alexandre. "Transforming economics through psychology : an assessment of the behavioral economics 'revolution'." Thesis, Paris 8, 2018. http://www.theses.fr/2018PA080067/document.

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Si l'économie comportementale (EC) est désormais reconnue, de récents débats ont soulevé des questions quant à la nature de cette « révolution » pour l'économie. L’objectif de cette thèse est d'étudier l'EC d'un point de vue philosophique, sociologique et historique afin de cerner les enjeux qui entourent son émergence. Contrairement à une partie de la littérature qui tend à comparer l'EC, l’économie néoclassique et les hétérodoxies côte à côte, nous avons utilisé une approche kuhnienne actualisée mettant l’accent sur les interactions intra et interdisciplinaires. L’adoption de certaines postures rhétoriques ont conduit à ce que nous avons appelé une « révolution ambiguë » qui mélange des transformations majeures pour l'économie (rôle de l'interdisciplinarité) avec des éléments conservateurs visibles (structure formelle des modèles). Si l’EC a été adoptée par une partie importante des économistes, notre étude de cas portant sur des controverses récentes nous a amenés à soutenir que l’EC est localement incommensurable avec certaines approches défendant l’économie comme discipline autonome. Nous avons également mis en avant des interprétations conflictuelles sur la nature de l’EC à l’intérieur même du champ. En utilisant une approche quantitative, nous soutenons que la mobilité disciplinaire affichée par les fondateurs de l’EC a été interprétée de deux manières. Alors que certains plaident en faveur d'un retour à une « science normale », compatible avec le reste des sciences économiques, d'autres ont adopté l'interdisciplinarité pratiquée par les fondateurs pour repousser les frontières de l'économie dans des directions plus éloignées du cœur traditionnelle de l’économie<br>While Behavioral economics (BE) is successful, recent debates prompted questions about the nature of this 'revolution' for economics. The aim of this thesis is to investigate BE from a philosophical, sociological, and historical perspective to better qualify what the tensions and stakes surrounding the change brought about by it are. Contrasting with most of the literature that tends to compare BE, neoclassical economics, and heterodoxies side-by-side, we use an up-to-date Kuhnian approach to focus on intra and interdisciplinary interactions. Because of the role of outsiders in BE, its proponents adopted particular rhetorical stances that led to what we call a ‘revolution on the fence’ that mixes important transformations for economics (e.g. emphasis on interdisciplinarity and empirics) with visible conservative elements (e.g. structure of formal models). While many economists have partly adopted the practices introduced by BE, we argue based on a case-study of incommensurability in recent controversies that BE is locally incompatible with the strongest interpretations of the methodology of revealed preferences, as well as with the interpretation of economics as an insular disciplines. Moreover, we also find contradictory interpretations of what BE is within the field. Using quantitative and networks analysis, we argue that the initial disciplinary mobility displayed by BE’s founders, is interpreted in two ways. While some argue for a return to ‘normal science’ compatible with most of economics, others adopted the interdisciplinarity praised by BE’s founders to push the frontiers of economics in directions further away from the core of traditional economics concerns
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Oliver, N. "Commitment in producer co-operatives : A perspective from the social psychology of organizations." Thesis, Open University, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.374492.

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Boyce, Christopher J. "Subjective well-being : an intersection between economics and psychology." Thesis, University of Warwick, 2009. http://wrap.warwick.ac.uk/3121/.

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This thesis uses subjective well-being data to understand the impact that an individual’s economic circumstances have on their well-being. Chapters 2, 3, 4 and 5 look specifically at the role of income on well-being; whilst Chapters 6 and 7 focus on the effect of employment status. This thesis draws heavily on psychological concepts and ideas; highlighting that an interdisciplinary approach to subjective well-being data can have substantial benefits to the study of well-being. Chapter 2 seeks to understand how people compare their incomes with one another. Relative judgment models from psychology are explored and the evidence suggests that individuals may be concerned with their rank position rather than their absolute position or how they compare relative to a mean level. Applying this idea to relative income studies it is shown that an individual’s rank income provides a better explanation of life satisfaction than either absolute income or their income relative to the mean income of those around them. Chapter 3 highlights that although more money may reduce psychological distress it is a relatively inefficient way to do so. This chapter provides medical evidence to suggest that psychological therapy is a more efficient way to reduce psychological distress. Income growth does not appear to increase national well-being in developed countries so this chapter suggests that increasing access to mental health care could be a better way to raise national well-being. Personality, although appropriately controlled for, is mostly ignored by economists researching subjective well-being data. Chapters 4, 5 and 6 therefore explore the use of personality measures in economic subjective well-being research. Chapter 4 proposes a new methodological technique that incorporates personality measures. Chapters 5 and 6 then show that personality interacts with important economic variables. These chapters show that personality is an important aspect to be understood by economists. Chapter 7 demonstrates the importance of using longitudinal data to understand causal effects on well-being. Improvements to occupational status have been argued to lead directly to improvements to health. This argument has been based solely on the cross-sectional association that individuals with high occupational status tend to have better health. Chapter 7 shows that improvements to occupational status actually tend to increase mental strain. Taken altogether these studies suggest that subjective well-being data provides a useful arena in which interdisciplinary research can be conducted.
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Yin, Rémi. "On the economics and the psychology of intertemporal choices." Thesis, Paris 1, 2018. http://www.theses.fr/2018PA01E056/document.

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L’objectif de cette thèse est de contribuer à la littérature en économie en analysant trois déterminants psychologiques dans la manière dont les individus prennent des décisions dans le temps en utilisant des approches et des méthodologies issues de l’économie et de la psychologie. Ainsi, le premier chapitre de cette thèse analyse théoriquement la demande des individus pour des dispositifs d’engagement pour lutter contre leur propre préférence pour le présent. Cette étude théorique est illustrée par une expérience en laboratoire sur la perte de poids. Le deuxième chapitre étudie empiriquement l’impact des conditions de travail sur les comportements de santé des individus à la lumière de la littérature en psychologie sur l’autorégulation. Le troisième chapitre propose une traduction et une validation de l’échelle des aspects de l’identité et montre que l’analyse économique des préférences individuelles peut bénéficier de la ré-introduction de la subjectivité de l’identité personnelle. Enfin, le dernier chapitre de cette thèse explore dans quelle mesure cette subjectivité de l’identité personnelle peut être importante pour comprendre les choix intertemporels<br>The objective of this thesis is to contribute to economic literature by analysing three psychological determinants in the way individuals make decisions over time, using approaches and methodologies from economics and psychology. Thus, the first chapter of this thesis theoretically analyses the demand for commitment devices to overcome their own present-bias. This theoretical study is illustrated by a laboratory experiment on weight loss. The second chapter empirically examines the impact of working conditions on individuals’ health behaviours in the light of the psychological literature on self-control. The third chapter proposes a translation and validation of the Aspects of Identity Questionnaire and shows that the economic analysis of individual preferences can benefit from the reintroduction of the subjectivity of personal identity. Finally, the last chapter of this thesis explores the extent to which this subjectivity of personal identity can be important in understanding intertemporal choices
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Nagatsu, Michiru. "Psychologizing economic man : foundational problems of economics and cognitive science." Thesis, University of Exeter, 2009. http://hdl.handle.net/10036/85173.

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This is a philosophical study of economics and cognitive psychology as sciences of human behaviour. Boundaries and interactions of the two sciences are examined with a close look at the experimental studies on judgement and decision making, and on strategic interaction in games. I argue, against conceptual scepticism, that not only is a science of human behaviour possible, but it is exemplified by both economics and psychology, which have been striving to measure decision-relevant psychological quantities and explain the behavioural anomalies that have emerged as a result of theoretical and empirical progress in measurement and experimentation. The dialectics of ‘crises and responses’ involved in this process reveals various ways in which representations, models and experiments are employed in the laboratory. I emphasize the precision of measurement and the severity of test as important methodological values in scientific progress, and argue that these values are the basis of theoretical progress. I explore alternative ways in which economic models of rational choice can be informed by psychology, and argue that a successful model should incorporate empirical findings from social and cognitive psychology, instead of maintaining familiar economic modelling strategies while relying on folk psychological intuitions. I propose that, in addition to modelling human behaviour as utility maximization, explicitly modelling human reasoning qua cognitive process may be the key to success. I point out two metaphysical stances—mechanistic and functional—implicit in the debates over the prospect of neuroeconomics, and consider their methodological implications to the study of human cognition and behaviour. I argue that it is unlikely that neuroscience will radically eliminate constructs of economic theory such as beliefs and preferences, based on the observation that recent brain-imaging studies of individual decision making largely presuppose constructs of cogntive psychology.
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Peterschmidt, Max. "Cureating: Building Healthy Eating Habits with Design, Psychology, and Economics." University of Cincinnati / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1367944842.

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Humphrey, Steven James. "The economics and psychology of decision making under risk and uncertainty : an experimental investigation and integrating behavioural framework." Thesis, University of East Anglia, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.338218.

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Lichand, Guilherme Finkelfarb. "Essays in Development Economics." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:33493343.

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Chapter 1 studies the effects of fighting corruption on public service delivery. While corruption crackdowns have been shown to effectively reduce missing government expenditures, their effects on public service delivery have not been credibly documented. This matters because, if corruption generates incentives for bureaucrats to deliver those services, then deterring it might actually hurt downstream outcomes. The chapter exploits variation from an anti-corruption program in Brazil, designed by the federal government to enforce guidelines on earmarked transfers to municipalities, to study this question. Combining random audits with a differences-in-differences strategy, we find that the anti-corruption program greatly reduced occurrences of over-invoicing and off-the-record payments, and of procurement manipulation within health transfers. However, health indicators, such as hospital beds and immunization coverage, became worse as a result. Evidence from audited amounts suggests that lower corruption came at a high cost: after the program, public spending fell by so much that corruption per dollar spent actually increased. These findings are consistent with those responsible for procurement dramatically reducing purchases after the program, either because they no longer can capture rents, or because they are afraid of being punished for procurement mistakes. Chapters 2 and 3 study the psychology of droughts. Chapter 2 tests whether uncertainty about future rainfall affects farmers’ decision-making through cognitive load. Behavioral theories predict that rainfall risk could impose a psychological tax on farmers, leading to material consequences at all times and across all states of nature, even within decisions unrelated to consumption smoothing, and even when negative rainfall shocks do not materialize down the line. Using a novel technology to run lab experiments in the field, we combine recent rainfall shocks and survey experiments to test the effects of rainfall risk on farmers’ cognition, and find that it decreases farmers’ attention, memory and impulse control, and increases their susceptibility to a variety of behavioral biases. Chapter 3 investigates whether index insurance can shield farmers against the cognitive effects documented in the previous chapter. In theory, insurance could mitigate those effects by alleviating the material consequences of rainfall risk. To test this hypothesis, we randomly assign offers of an index insurance product, and find that it does not affect farmers’ cognitive load. These results suggest that farmers’ anxiety might be relatively difficult to alleviate.<br>Political Economy and Government
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Dashti, Moghaddam Mohammadamin. "Stochastic Phenomena in Finance, Economics, Cognitive Psychology -- Modeling with Generalized Beta Prime." University of Cincinnati / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1571061904950758.

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Books on the topic "Psychology of economics"

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Psychology in economics and business: An introduction to economic psychology. Kluwer Academic Publishers, 1991.

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Antonides, Gerrit. Psychology in economics and business: An introduction to economic psychology. 2nd ed. Kluwer Academic, 1996.

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Weisskopf, Walter A. The psychology of economics. University Microfilms, 1993.

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Ruggeri, Kai. Psychology and Behavioral Economics. 2nd ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003181873.

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Antonides, Gerrit. Psychology in Economics and Business. Springer Netherlands, 1991. http://dx.doi.org/10.1007/978-94-015-7901-8.

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Antonides, Gerrit. Psychology in Economics and Business. Springer Netherlands, 1996. http://dx.doi.org/10.1007/978-94-009-1710-1.

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Raftery, John. Construction: Perspectives from economics and psychology. Greenwich University Press, 1994.

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Glaeser, Edward L. Paternalism and psychology. National Bureau of Economic Research, 2005.

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The psychology of saving: A study on economic psychology. E. Elgar, 1999.

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Vigna, Stefano Della. Psychology and economics: Evidence from the field. National Bureau of Economic Research, 2007.

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Book chapters on the topic "Psychology of economics"

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Wärneryd, Karl-Erik. "Psychology + Economics = Economic Psychology?" In Essays on Economic Psychology. Springer Berlin Heidelberg, 1994. http://dx.doi.org/10.1007/978-3-642-48621-0_2.

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Garai, Laszlo. "Identity Economics: “An Alternative Economic Psychology”." In Reconsidering Identity Economics. Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/978-1-137-52561-1_3.

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Plott, Charles R. "Psychology and Economics." In The New Palgrave Dictionary of Economics. Palgrave Macmillan UK, 1987. http://dx.doi.org/10.1057/978-1-349-95121-5_1789-1.

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Plott, Charles R. "Psychology and Economics." In Utility and Probability. Palgrave Macmillan UK, 1990. http://dx.doi.org/10.1007/978-1-349-20568-4_26.

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Antonides, Gerrit. "Economics and Psychology." In Psychology in Economics and Business. Springer Netherlands, 1991. http://dx.doi.org/10.1007/978-94-015-7901-8_2.

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Antonides, Gerrit. "Economics and Psychology." In Psychology in Economics and Business. Springer Netherlands, 1996. http://dx.doi.org/10.1007/978-94-009-1710-1_2.

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Plott, Charles R. "Psychology and Economics." In The New Palgrave Dictionary of Economics. Palgrave Macmillan UK, 2018. http://dx.doi.org/10.1057/978-1-349-95189-5_1789.

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Boland, Lawrence A. "Individualist Economics Without Psychology." In Psychological Economics. Springer Netherlands, 1988. http://dx.doi.org/10.1007/978-94-011-7775-7_11.

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Egashira, Susumu. "Hayek’s Cognitive Psychology." In Austrian Economics in Transition. Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230281615_14.

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Ruggeri, Kai, Kamilla Knutsen Steinnes, Maja Friedemann, and Fadi Makki. "Psychology and policy." In Psychology and Behavioral Economics, 2nd ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003181873-1.

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Conference papers on the topic "Psychology of economics"

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Jeong, Ansuk. "TEACHING BEHAVIORAL ECONOMICS IN PSYCHOLOGY." In 34th International Academic Conference, Florence. International Institute of Social and Economic Sciences, 2017. http://dx.doi.org/10.20472/iac.2017.034.022.

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"Ecology Destruction: Hoot of Environmental Psychology." In International Conference on Humanities, Literature and Economics. International Centre of Economics, Humanities and Management, 2014. http://dx.doi.org/10.15242/icehm.ed0114017.

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Cao, Dan. "Positive Psychology in Tourism." In 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science. Atlantis Press, 2016. http://dx.doi.org/10.2991/icemaess-15.2016.194.

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Hassidim, Avinatan, Assaf Romm, and Ran I. Shorrer. "Redesigning the Israeli Psychology Master's Match." In EC '17: ACM Conference on Economics and Computation. ACM, 2017. http://dx.doi.org/10.1145/3033274.3085124.

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Lu, Pinglin. "How to Apply Psychology to Physical Education Teaching." In 3rd International Conference on Management Science, Education Technology, Arts, Social Science and Economics. Atlantis Press, 2015. http://dx.doi.org/10.2991/msetasse-15.2015.56.

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Artanti, Yessy. "Online Content Sharing Behavior: A Review on the Social Psychology Perspective." In 2nd INTERNATIONAL RESEARCH CONFERENCE ON ECONOMICS AND BUSINESS 2018. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0008787402970305.

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Liu, Bing, and Ruiqiu Pang. "Analysis of Advertising Creativity and Audience Psychology." In Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/ebmcsr-18.2018.73.

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Affifatuholihah, Lina, Farah Putri Wenang Lusianingrum, and Solehatin Ika Putri. "Relationship Between Social, Technology, Personality, and Psychology Factors on Intention in Pre-Employment Training." In Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210616.082.

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Zhang, Weihong. "Study on aesthetic psychology of the Chinese Ancient Novels." In 3rd International Conference on Management Science, Education Technology, Arts, Social Science and Economics. Atlantis Press, 2015. http://dx.doi.org/10.2991/msetasse-15.2015.15.

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Popova-Dimitrova, Nikolina R., and Serafim L. Petrov. "The quality of Bulgarian higher education in economics and management." In The Herzen University Conference on Psychology in Education. Herzen State Pedagogical University of Russia, 2019. http://dx.doi.org/10.33910/herzenpsyconf-2019-2-65.

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Reports on the topic "Psychology of economics"

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Almlund, Mathilde, Angela Lee Duckworth, James Heckman, and Tim Kautz. Personality Psychology and Economics. National Bureau of Economic Research, 2011. http://dx.doi.org/10.3386/w16822.

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Heckman, James. Integrating Personality Psychology into Economics. National Bureau of Economic Research, 2011. http://dx.doi.org/10.3386/w17378.

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DellaVigna, Stefano. Psychology and Economics: Evidence from the Field. National Bureau of Economic Research, 2007. http://dx.doi.org/10.3386/w13420.

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Borghans, Lex, Angela Lee Duckworth, James Heckman, and Bas ter Weel. The Economics and Psychology of Personality Traits. National Bureau of Economic Research, 2008. http://dx.doi.org/10.3386/w13810.

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Cunha, Flavio, and James Heckman. The Economics and Psychology of Inequality and Human Development. National Bureau of Economic Research, 2009. http://dx.doi.org/10.3386/w14695.

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Castro Caldas, José Maria, João Rodrigues, and Luís Francisco Carvalho. Economics and Social Psychology on Public Goods: Experiments and Explorations. DINÂMIA'CET-IUL, 2003. http://dx.doi.org/10.7749/dinamiacet-iul.wp.2003.30.

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Basu, Karna, and Shailendra Singh Bisht. The economics and psychology of long term savings and pensions: a randomised experiment among low-income entrepreneurs in Maharashtra, India. International Initiative for Impact Evaluation, 2015. http://dx.doi.org/10.23846/ow2161.

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Ahern, Kenneth. The Importance of Psychology in Economic Activity: Evidence from Terrorist Attacks. National Bureau of Economic Research, 2018. http://dx.doi.org/10.3386/w24331.

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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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Abstract:
The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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