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Journal articles on the topic 'PSYCHOLOGY OF FASHION'

Author: Grafiati

Published: 2 July 2021

Last updated: 29 July 2025

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1

Ma, Yichen, Naer Jiang, and Yueming Hu. "Social Psychology Reflected by Different Fashion Items-Fashion and Psychology." Journal of Education, Humanities and Social Sciences 8 (February 7, 2023): 2343–47. http://dx.doi.org/10.54097/ehss.v8i.4715.

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Somehow, this society has become more concerned about appearance, clothing, background, etc. Many people try to understand the so-called fashion in order to follow the trend. In fact, fashion has been misunderstood. Fashion should always exist and will not appear. Popularity is defeated. From the fashionable single-product slippers that have exploded in recent years, to the elegant hollowed-out jacket that can interpret the feminine flavor, the versatile but not casual suit jacket is the impact on society that is described in detail in this article The third fashion item. It has to be admitted

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., Vandana. "Color Psychology in Fashion Retail." International Journal of Scientific & Engineering Research 11, no. 4 (2020): 1873–85. http://dx.doi.org/10.14299/ijser.2020.04.07.

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Yu, Shijia, and Ying Tang. "Research on Visual Perception Principles in Sustainable Fashion Brand Symbols." Scientific Journal of Economics and Management Research 7, no. 4 (2025): 24–31. https://doi.org/10.54691/5e044493.

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Brand symbols are one of the important ways to influence consumer purchasing intentions by conveying brand information. While ensuring consistency in design style, the application of visual perception theory in symbol design emphasizes consumers' visual judgment and psychological responses to the symbols. This paper explores the uniqueness, form, and significance of visual perception principles in sustainable fashion brand design, based on users' perception laws of graphic visual perception and Gestalt psychology. Guided by Gestalt psychology theory, this paper analyzes human perceptual psycho

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Deaux, Kay. "Review of The Psychology of Fashion." Contemporary Psychology: A Journal of Reviews 32, no. 1 (1987): 83–84. http://dx.doi.org/10.1037/026709.

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G P Dinesh and Divyabharathi. "Psychology of Fashion and its influence on Indian Consumers." international journal of engineering technology and management sciences 7, no. 2 (2023): 372–83. http://dx.doi.org/10.46647/ijetms.2023.v07i02.045.

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Fashion psychology is commonly defined as the study of the impact of clothing choices on the way in which we perceive and judge each other. However, the term fashion psychology is a bit misleading, as the field actually looks well beyond clothing’s impact on the individual. And its focus transcends clothing to also consider the impact of many other products that express self- identity and are influenced by the same forces that drive change in the apparel industry, Many psychological factors help explain what motivates us to be fashionable. These include conformity, desires for variety seeking,

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Nio, Suci Rahma. "The influence of the big five on the consumptive behavior of veiled female students at Universitas Negeri Padang." Jurnal RAP (Riset Aktual Psikologi Universitas Negeri Padang) 12, no. 2 (2022): 199. http://dx.doi.org/10.24036/rapun.v12i2.115769.

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The fashion industry in Indonesia continues to grow rapidly. Research in the field of fashion has been widely carried out by the fields of economics, marketing and industry. In the study of Psychology, fashion is researched within the scope of the topic of Consumer Psychology. Consumer Psychology Research on fashion has not analyzed many women with headscarves, because the trend of veiled fashion is a relatively new phenomenon. Women with headscarves who follow fashion trends and often spend their money on fashion are female students. This study involved 146 female research subjects. The subje

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Kodžoman, Duje. "The psychology of clothing." Textile & leather review 2, no. 2 (2019): 90–103. http://dx.doi.org/10.31881/tlr.2019.22.

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We select clothes that we’re purchasing and wearing according to the meaning we believe them to have, or the messages we believe them to send. But what are psychological consequences of clothing, and how does clothing express something about the user? To assess the state of knowledge about the communicative nature of fashion, the aim of this review was to provide a concise and succinct literature overview of over twenty empirical studies of the above-mentioned concept. The psychology behind clothing is classified into 3 thematic categories in this paper: a) the meaning of colors in clothing ps

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Sauro, Clare. "‘This season of cellophane everywhere’: The scintillating cellophane fashions of 1934." Fashion, Style & Popular Culture 9, no. 3 (2022): 291–314. http://dx.doi.org/10.1386/fspc_00133_1.

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In 1934, textiles woven with strips of glittering cellophane were the pinnacle of high fashion. This trend has been credited mainly to Elsa Schiaparelli, who worked closely with the French textile manufacturer, Colcombet, to produce some of the most notable textiles of the early 1930s. While Schiaparelli was undeniably prominent in the promotion of cellophane fashions, she was one of many designers utilizing textiles woven with slit cellulose film during this period. The cellophane fashions produced by Schiaparelli and her peers were startling in their modernity and emblematic of the ‘strange

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Li, Yanjin. "The Analysis of the Marketing Strategy of Shein and Accompanying Word of Mouth on Social Media." BCP Business & Management 34 (December 14, 2022): 1078–85. http://dx.doi.org/10.54691/bcpbm.v34i.3143.

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For the fast fashion economy, the faster the product is updated and the more categories there are, the larger the brand will be. Speed, category, and price are all essential elements for a successful fast fashion business. But all of these elements serve the first principles of the industry. That is, these fast fashion brand companies use various fashion elements to maximize their ability to capture the various social psychologies of the moment and make these fashion elements the popular goods of the period. Therefore, this paper focuses on SHEIN, a brand that is now a huge success in the glob

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Wiemer-Hastings, Katja, and Joachim Funke. "The German psychology curriculum." Psychology Teaching Review 7, no. 2 (1998): 21–26. http://dx.doi.org/10.53841/bpsptr.1998.7.2.21.

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This paper is an overview of the general study and examinations guidelines of German psychology programs. Information was compiled from the guidelines of 23 universities. The German curriculum in psychology is classified as fiveyear generalist training, which entails general education followed by specialization in the final years. In addition to the general structure of studies, we provide information about the required subjects, examinations, and other requirements. Information about psychology students is presented in a summary fashion.

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Dr. Joshi Uma, Dhama Aditi,. "INFLUENCE OF FASHION INDUSTRY ON APPAREL BUYING BEHAVIOR OF FASHION COLLEGE STUDENTS." Psychology and Education Journal 58, no. 1 (2021): 5706–12. http://dx.doi.org/10.17762/pae.v58i1.2205.

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Purpose – The key objective of the currentresearchpaper is to assess the demographic profile of fashion college students in the age group of 18-23years and also clarifies how fashion industry influence the buying behaviour of youth. The intention is to understand the type of fashion apparel they purchase & whether there is any correlation between demographic variables & buying behavior. Research approach – Structured questionnaire is used to collect the data from fashion college students of Noida city through random sampling. Findings – Consumers’ interest towards fashionable clothing

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Huang, Tianqi. "Analysis of Consumer Behavior of Generation Z from Prospects for Non-Fungible Token Clothing Consumption." Advances in Economics, Management and Political Sciences 47, no. 1 (2023): 102–8. http://dx.doi.org/10.54254/2754-1169/47/20230363.

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With the development of digital technology, the fashion industry has also begun a digital transformation. Non-Fungible Token (NFT) clothing, as a new fashion trend, has always been a new direction pursued by brands. At the same time, the main group of consumers is also gradually shifting from the previous Generation Y to Generation Z. Generation Z is the future consumption potential group, they deserve brands to adjust their consumption strategies. By exploring the consumption behaviour of Generation Z and its attitude towards virtual fashion, this paper analyzed the fitness between NFT clothi

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Fuentes, Juan Bautista, and Ernesto Quiroga. "The “Fashion-form” of Modern Society and its Relationship to Psychology." Spanish journal of psychology 12, no. 1 (2009): 383–90. http://dx.doi.org/10.1017/s1138741600001773.

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In this work, we present a new way of understanding psychology, which emerges as a result of relating it to the three principles of the theory of fashion of Gilles Lipovetsky: “the principle of the ephemeral,” “the principle of the marginal differentiation of individuals,” and “the principle of seduction.” We relate the first principle to the plurality of the diverse and changing “schools and systems” that have existed throughout the history of psychology. We apply the second to the figure of the psychologist, considered individually, revealing his or her leading role in the generation of the

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G P Dinesh and Divyabharathi. "Psychology of Fashion and Brand Image: A Case Study of Indian Consumer Perception." international journal of engineering technology and management sciences 7, no. 2 (2023): 384–93. http://dx.doi.org/10.46647/ijetms.2023.v07i02.046.

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Fashion psychology is the study of how clothing and appearance affect human behavior, emotions, and cognition. Whereas brand image refers to the perception of a brand in the minds of consumers, which is shaped by advertising, packaging, and other marketing efforts. The relationship between fashion psychology and brand image is that consumers often choose clothing and accessories based on how they want to present themselves to others, and a brand’s image can influence this decision-making process. For example, a person may choose to wear a certain brand of clothing because they associate it wit

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Ardiyan. "The Role of Digital Animation Workflow in Sustainable Fashion Publication." E3S Web of Conferences 426 (2023): 02062. http://dx.doi.org/10.1051/e3sconf/202342602062.

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In the waste leakage of the fashion industry, it is not only a price for the environment, society and psychology, but it is also causes a negative impact on other fields. Now fashion industry has transcended the realm with digital technology in phenomenons of CGI content. The answer about what is happening in the world of fashion education, fashion students should also be familiar with the digital environment, especially for publishing their work. This paper explains how to design fashion animation content for its publication, which the process is involving fashion student in their study, who

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RADFORD, R. "'Women's Bitterest Enemy': The Uses of the Psychology of Fashion." Journal of Design History 6, no. 2 (1993): 115–20. http://dx.doi.org/10.1093/jdh/6.2.115.

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Abbasi, SanaMahmoud. "THE PSYCHOLOGY BEHIND THE RELATIONSHIP BETWEEN FASHION DESIGN & ARCHITECTURE." International Journal of Advanced Research 6, no. 11 (2018): 674–81. http://dx.doi.org/10.21474/ijar01/8046.

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18

Kejing, Li, and Zhao Qi. "Green Fashion Design under the Concept of DIY." Journal on Innovation and Sustainability. RISUS ISSN 2179-3565 2, no. 1 (2011): 81. http://dx.doi.org/10.24212/2179-3565.2011v2i1p81-86.

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This paper analyzes the features of the application under the concept of DIY fashion design by the way of listing, The authors put forward the designer’s mission and the connotation of the application under the concept of DIY fashion design. The versatility of design thinking, do it yourself, the reuse of clothing and a multi-wear clothing in order to extend the connotation of green fashion design. The authors suggest to change human’s consumer psychology by establishing a healthy lifestyle.

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Zhang, Jian Feng. "The Application of Color Psychological Effect on Fashion Design." Advanced Materials Research 796 (September 2013): 474–78. http://dx.doi.org/10.4028/www.scientific.net/amr.796.474.

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Due to fast-paced society and fierce competition, more and more attentions are paid to consumers way of life and their psychological needs in fashion design. Color, a major element of fashion design, is a certain psychological feeling stimulated from vision, a combination of perception and ration. It should be designed and applied from the aspect of color psychology. Based on the cases and survey, this study aims to explore the application of psychological effect of color in fashion design. Fashion designers should consider the fashion color, focus on consumers preference for color, shade, sty

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20

Bhattacharjee, A., and R. S. Chanda. "Psychology of consumer: study of factors influencing buying behavior of millennials towards fast-fashion brands." CARDIOMETRY, no. 23 (August 20, 2022): 360–68. http://dx.doi.org/10.18137/cardiometry.2022.23.360-368.

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India is a growing economy, and fast fashion has boomed over recent years since it has been following trends and targeting the correct audience, i.e., millennials. This research aims to analyze the factors that influence the buying behavior of millennials towards fast fashion brands. This study also focuses on examining the millennials decision influenced buying behavior. Respondents were polled using an electronic survey method. A quantitative method was carried out to explore the responses; the decision to use this approach was primarily influenced by the desire to examine the trend of the m

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Beaudoin, Pierre, Ronald E. Goldsmith, and Mary Ann Moore. "Consumers' Ethnocentrism and Fashion Leadership." Psychological Reports 83, no. 3_suppl (1998): 1239–47. http://dx.doi.org/10.2466/pr0.1998.83.3f.1239.

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This paper reports the results of two surveys of female consumers in Florida to discover whether fashion leadership was associated with ethnocentrism or how consumers feel about purchasing foreign-made products. Age was uncorrelated with fashion leadership in each study and only weakly correlated with consumers' ethnocentrism in Study 1 ( r = .12). In Study 1 ( n = 641) there was no relationship between fashion leadership and consumers' ethnocentrism. In Study 2 ( n = 286), the correlation was weak ( r = −.21); greater fashion leadership was associated with lower opposition to buying imported

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Workman, Jane E., and Cathryn M. Studak. "Fashion consumers and fashion problem recognition style." International Journal of Consumer Studies 30, no. 1 (2006): 75–84. http://dx.doi.org/10.1111/j.1470-6431.2005.00451.x.

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BEAUDOIN, PIERRE. "CONSUMERS' ETHNOCENTRISM AND FASHION LEADERSHIP." Psychological Reports 83, no. 7 (1998): 1239. http://dx.doi.org/10.2466/pr0.83.7.1239-1247.

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24

Cao, Yiyun. "Color Application and Pattern Innovation in Sustainable Fashion." Philosophy and Social Science 1, no. 10 (2024): 51–60. https://doi.org/10.62381/p243a09.

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As the concept of sustainability increasingly permeates the fashion industry, color application and pattern design, as key elements of fashion, are becoming critical drivers of sustainable fashion. This study explores the innovative practices and cultural significance of colors and patterns in sustainable fashion through a systematic review and theoretical analysis. By examining the modern application of traditional colors and patterns, alongside their transformation through digital design and eco-friendly techniques, the research focuses on the digital innovation of traditional patterns, the

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Li, Yifan. "A Study on the Consumption Psychology of Chinese College Students Towards the Clothing Brand Brandy Melville." Advances in Economics, Management and Political Sciences 144, no. 1 (2025): 167–72. https://doi.org/10.54254/2754-1169/2024.ga19076.

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This study examines the consumption psychology of Chinese college students towards Brandy Melville, an Italian fast-fashion brand with a "one size fits most" policy, known for its California girl aesthetic and social media-driven marketing. The research is crucial for understanding how social media influences youth fashion choices and aiding Brandy Melville in strategizing for the Chinese market. Through a quantitative survey distributed on social platforms, 48 valid responses focusing on purchasing behavior, psychological motivations, and consumer feedback were collected. Key findings indicat

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Liu, An, Emily Baines, and Lisbeth Ku. "Slow Fashion Is Positively Linked to Consumers’ Well-Being: Evidence from an Online Questionnaire Study in China." Sustainability 14, no. 21 (2022): 13990. http://dx.doi.org/10.3390/su142113990.

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The environmental price of fashion has been heavily scrutinised in recent years. Slow fashion, with its emphasis on quality, design, sustainability, ethicality and local craft heritage, represents an alternative to the harmful environmental and social impact of fast fashion. Equally important, some initial evidence from qualitative research suggests that slow fashion could enhance consumers’ well-being. The present study aims to quantitatively evaluate the relationships that fast and slow fashion may have with different domains of well-being, utilising Seligmen’s influential PERMA model from p

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Strübel, Jessica, Saheli Goswami, Ji Hye Kang, and Rosemary Leger. "Improving Society and the Planet: Sustainability and Fashion Post-Pandemic." Sustainability 15, no. 17 (2023): 12846. http://dx.doi.org/10.3390/su151712846.

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The COVID-19 pandemic has exposed the vulnerability of our ecosystem and demonstrated a crucial need to address sustainability across the fashion supply chain, including the end-use consumer. As consumers become more conscious and demand sustainable fashion, the question of whether the pandemic has shaped such behaviors for long-term transitions remains unanswered. This qualitative study aimed to understand whether the COVID-19 pandemic has created a societal shift in individual attitudes toward sustainable fashion, whether it can help to motivate long-term sustainable consumption practices, a

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Pole, Christopher. "Researching Children and Fashion." Childhood 14, no. 1 (2007): 67–84. http://dx.doi.org/10.1177/0907568207072530.

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Eckersley, Andrea, and Cameron Duff. "Bodies of Fashion and the Fashioning of Subjectivity." Body & Society 26, no. 4 (2020): 35–61. http://dx.doi.org/10.1177/1357034x20942805.

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This article explores the links between habit, fashion and subjectification to extend analysis of the clothed body beyond the semiotic frames that have tended to dominate discussions of fashion across the social sciences and humanities. Our goal is to explain how fashion’s diverse materialities participate in the modulations of subjectivity, affecting bodies in diverse encounters between matter, signs and practices. We develop our analysis by way of Gilles Deleuze’s discussion of encounters, habit and memory. Our principal contention is that fashion may usefully be theorised in terms of specif

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Gould, Stephen J., and Barbara B. Stern. "Gender schema and fashion consciousness." Psychology and Marketing 6, no. 2 (1989): 129–45. http://dx.doi.org/10.1002/mar.4220060205.

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Dias, Isabelle Telles Proença Cipriano, and Georgia Miroslau Galli Natal. "Sensorial fashion: a clothing collection for women with visual impairments." CONTRIBUCIONES A LAS CIENCIAS SOCIALES 18, no. 2 (2025): e15667. https://doi.org/10.55905/revconv.18n.2-303.

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This study aims to develop a sensory clothing collection specifically designed for women with visual impairments, addressing the difficulty these women face in identifying colors. The project emerged from the realization that this audience has limitations in clothing choices due to difficulties in distinguishing colors, which impacts their autonomy in fashion. To achieve this, research is conducted on visual impairment, an analysis of the challenges faced in the fashion market, an investigation of existing options for this audience, and a study of color psychology. Additionally, a questionnair

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Isidori, Emanuele, Irina Leonova, Roberta Alonzi, Maristella Trombetta, Elsa M. Bruni, and Angela Magnanini. "Epistemological Foundations of Fashion Pedagogy: Investigating Knowledge and Emerging Issues." Educatia 21, no. 28 (November 29, 2024): 13–25. https://doi.org/10.24193/ed21.2024.28.02.

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Fashion pedagogy, an emerging field within fashion studies, plays a critical role in contemporary culture by integrating elements of body education, expression, and socio-economic values. This paper explores the epistemological foundations of fashion pedagogy through a comprehensive review of the current scientific literature. We address the multifaceted relationship between fashion pedagogy and body education, highlighting how this discipline influences and reshapes people's perceptions of body image and self-expression within informal education. The interplay between fashion pedagogy and cap

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Liu, Xiao Yu, Yan Chen, and Li Li Zhang. "Research on the Marketing of Fashion Luxuries in China." Advanced Materials Research 175-176 (January 2011): 843–48. http://dx.doi.org/10.4028/www.scientific.net/amr.175-176.843.

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Nowadays the market of fashion luxury is expended in China. Foreign luxury brands have been landing in China in succession and the fashion luxury as an important part of luxury products has also showed a prosperity market. By using of brand theory, the definitions of luxuries and fashion luxuries are given to analyze the characters of fashion luxuries under the premise of a profound understanding of meaning and role of the brand. The approaches of qualitative are used in combination in this article. The qualitative approach is applied to analyze the market of luxuries in China, the consumers’

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Tennent, Emma. "The fashioned body: Fashion, dress & modern social theory Joanne Entwistle." Feminism & Psychology 28, no. 2 (2016): 292–96. http://dx.doi.org/10.1177/0959353516682662.

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Sun, Yanjie. "The Changes of Consumer Psychology and Price Sensitivity in Uncertainty: A Case Study of Fast Fashion Brand ZARA." Transactions on Economics, Business and Management Research 10 (October 10, 2024): 64–68. http://dx.doi.org/10.62051/cakesb98.

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In recent years, there has been a collective decline in the development of fast fashion clothing brands in the Chinese market. Taking ZARA as an example, its parent company Inditex Group has undergone large-scale store adjustments globally in the past two years, especially in the Chinese market, where the number of ZARA stores has decreased by nearly half compared to four years ago. While Inditex's global revenue has grown, there has been a significant decline in revenue in mainland China. Therefore, understanding how the fast fashion industry was accepted by the Chinese market in the past and

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Alrayees, Nouf. "Can You See Me? A Perspective of Brand Clues in the Fashion Industry in Saudi Arabia." Journal of Economics, Management and Trade 31, no. 4 (2025): 1–12. https://doi.org/10.9734/jemt/2025/v31i41279.

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Purpose: This paper seeks to investigate the direct effects of brand clues on self-identification and social-identification within the fashion industry in Saudi Arabia. Design/Methodology/Approach: Data was collected through an online survey, resulting in 1,041 quantitative responses. The study targeted the Saudi fashion industry and utilized a snowball sampling method for participant selection. Findings: Results show that brand clues significantly impact both self-identification and social-identification, with self-identification strongly influencing social-identification among Saudi fashion

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Скалацька, Олена Віталіївна. "МОДА ЯК ПРЕДМЕТ СОЦІАЛЬНО-ФІЛОСОФСЬКОГОАНАЛІЗУ: ЕВРИСТИЧНИЙ ПОТЕНЦІАЛ". Філософські обрії, № 35 (12 липня 2016): 80–88. https://doi.org/10.5281/zenodo.57511.

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The purpose of the article is the explication of fashion as a subject of social-philosophical analysis. The thought of modern scientists (G. Lipovetsky, L. Svendsen, A. B. Hoffman, K. Mikhalev, M.A. Kiloshenko) according to the lack of long-term scientific review of fashion is traced, that is connected with its definition exclusively as part of everyday life of the individual. Interdisciplinary fashion as an object of scientific study (sociology, psychology, history of costume, and others) is emphasized. Theoretical approaches and classification of the definition and genesis of fashion (autocr

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Lennon, Sharron J., and Leslie L. Davis. "Individual Differences in Fashion Orientation and Cognitive Complexity." Perceptual and Motor Skills 64, no. 1 (1987): 327–30. http://dx.doi.org/10.2466/pms.1987.64.1.327.

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Individual differences in cognitive complexity, innovativeness in fashion, and fashion-opinion leadership were investigated. 50 undergraduate women completed scales on innovativeness in fashion and fashion-opinion leadership. Each subject's level of cognitive complexity was measured by the Paragraph Completion Method. In accord with predictions an inverse relationship was found between fashion-opinion leadership and cognitive complexity. Fashion-opinion leaders functioned at lower levels of cognitive complexity than nonleaders. Partial correlation analysis indicated a small positive relationsh

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Rafferty, Karen. "Class-based emotions and the allure of fashion consumption." Journal of Consumer Culture 11, no. 2 (2011): 239–60. http://dx.doi.org/10.1177/1469540511403398.

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Consumers today continue to be enchanted by appearance fashions. For some, having the capacity to style their bodies in ways they desire entitles them to ‘position’ into this practice in line with aspirational cultural standards. This, in turn, can produce considerable emotional rewards. Yet ‘keeping up’ with appearance revisions demands unwavering effort and substantial investments be made. Consequently, for others, maintaining standards in fashionable appearance also represents a source of anxiety, distress and disillusionment. In this article the relationship between social class, the devel

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Smolensky, Mark W. "Should Human Factors Psychology and Industrial/Organizational Psychology be Re-Integrated for Graduate Training?" Proceedings of the Human Factors and Ergonomics Society Annual Meeting 39, no. 12 (1995): 775–78. http://dx.doi.org/10.1177/154193129503901205.

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This panel addresses the extent to which students should be exposed to both human factors psychology and industrial/organizational psychology. Should a combined curriculum be developed called work psychology that would have a core set of courses including both industrial/organizational and human factors while still permitting students to specialize? Should courses should be taught in a holistic fashion? For example, when covering the topic of workplace design, should such topics as workstation design, ergonomics, and shift work be augmented with organizational topics as fatigue, boredom, moral

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Wang, Xin, and Kwang Sook Sung. "A Study on the Flaunting Phenomena in Fashion Using LDA Topic Modeling." Korea Institute of Design Research Society 8, no. 1 (2023): 70–81. http://dx.doi.org/10.46248/kidrs.2023.1.70.

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As the economy and ideology develop, the way people express themselves is also changing significantly. Fashion is used as a tool to express the needs of the wearer by reflecting all aspects of politics, economy, society, and culture of the era, and as a fashion, it shows off a specific class to which it belongs when distinguishing itself from others. This paper aims to identify the flaunting phenomena and characteristics of modern fashion by quantitatively exploring the changes and actual conditions of fashion flaunting with the development of the times through the big data research method. In

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Zhang, Xinyu. "The Influence of Mass Media on Luxury Fashion Brand Marketing Strategies: A Case Study of Herms." Communications in Humanities Research 21, no. 1 (2023): 44–52. http://dx.doi.org/10.54254/2753-7064/21/20231410.

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In this era of information and technology, mass media plays a crucial role in various aspects of commerce. The fashion industry is closely related to audience feedback and the social environment. The fashion trend is changing rapidly and constantly. It is imperative for the industry to rapidly disseminate its unique ideas and gather information from customers and competitors. This situation enables fashion brands to adjust their marketing strategies, pursue commercial benefits, and create innovative styles. Therefore, utilization of media tools has become a prerequisite for triumphing in the c

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Lundblad, Louise, and Iain A. Davies. "The values and motivations behind sustainable fashion consumption." Journal of Consumer Behaviour 15, no. 2 (2015): 149–62. http://dx.doi.org/10.1002/cb.1559.

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Pokhodenko, Kateryna. "Sustainable Fashion as a Research Object in Foreign Scientific Literature." Demiurge: Ideas, Technologies, Perspectives of Design 4, no. 2 (2021): 244–53. http://dx.doi.org/10.31866/2617-7951.4.2.2021.246846.

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The concept of sustainability in fashion, having been developed on the basis of ecodesign concepts, takes an important place in scientific research all over the world. The aim of study is to analize and summarise foreign scientific researches about sustainability in fashion. The results were achieved by using methods of sources analysis, which refer to different research fields, in the context of sustainable fashion and their further synthesis according to areas. The main directions of research in each area were identified and summarized in the conclusions. There were considered basic co

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Masuch, Christoph-Simon, and Kate Hefferon. "Understanding the links between positive psychology and fashion: A grounded theory analysis." International Journal of Fashion Studies 1, no. 2 (2014): 227–46. http://dx.doi.org/10.1386/infs.1.2.227_1.

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Woodside, Arch G. "Economic Psychology and Fashion Marketing Theory Appraising Veblen’s Theory of Conspicuous Consumption." Journal of Global Fashion Marketing 3, no. 2 (2012): 55–60. http://dx.doi.org/10.1080/20932685.2012.10593107.

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Azmanova-Rudarska, Elena. "Fashion and Style. Bulgarian Modernism - in the 20s and 30s of the 20th Century." Balkanistic Forum 32, no. 3 (2023): 317–26. http://dx.doi.org/10.37708/bf.swu.v32i3.19.

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The article examines the main literary, philosophical and cultural settings in N. Stoyanova's monographic study "Decorations and grimaces". N. Stoyanova studies Bulgarian literary modernism both through the topic of fashion and through its symbolism. It is at the point of contact between fact and fiction, between literature and its border fields - art, cultural studies, history, psychology, philosophy - that the unique essence of Stoyanova's literary analysis of fashion and its mechanisms of interpretation is revealed. Works by C. Mutafov, K. Konstantinov, N. Rainov and others are analyzed.

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Moon, Heekang, and Hyun-Hwa Lee. "Environmentally Friendly Apparel Products: The Effects of Value Perceptions." Social Behavior and Personality: an international journal 46, no. 8 (2018): 1373–84. http://dx.doi.org/10.2224/sbp.6392.

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The aim of the study was to investigate consumers' value perceptions of apparel companies' activities in regard to environmentally friendly apparel products. We recruited women living in USA to obtain 593 responses for statistical analysis of the data. The results suggest that the fit between environmentally friendly products and a fast fashion brand is important for fashion consumers, and a good fit of the fast fashion brand with sustainability causes increases consumers' perceptions of the fit between the parent brand and the sustainable extension line. Consumers' perceptions of cause-effect

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Aspers, Patrik. "Labelling fashion markets." International Journal of Consumer Studies 32, no. 6 (2008): 633–38. http://dx.doi.org/10.1111/j.1470-6431.2008.00724.x.

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Hughes, Megan K. "Everyday divine: Fashion, ritual and identity transformation." Scene 11, no. 1 (2023): 21–32. http://dx.doi.org/10.1386/scene_00059_1.

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As the world experiences the end of the COVID-19 pandemic lockdown era, I have been conducting a project that investigates the function and meaning of the creative making process. Using the steps to making as the research focus, I ask: why does designing and crafting feel and function like a change-making ritual, more than a routine? What evidence of the metamorphic energy of making lies within each finished creation? Through a review of other scholars’ work, from fields including ritual study, psychology, art and pedagogy, I began to understand the process of creation, and how it can promote

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