Relevant bibliographies by topics / Psychology of satisfying customers´ needs

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Academic literature on the topic 'Psychology of satisfying customers´ needs'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Psychology of satisfying customers´ needs"

1

E. Mang’unyi, Eric, and Krishna K. Govender. "Antecedents to consumer buying behavior: the case of consumers in a developing country." Innovative Marketing 15, no. 3 (2019): 99–115. http://dx.doi.org/10.21511/im.15(3).2019.08.

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While consumers play a very crucial role in the marketing strategies of companies, effective development of strategies must satisfy their needs and wants. Therefore, an evaluation and understanding of the underlying factors and/or dimensions influencing consumer buying behavior are critical for supermarkets to both retain and acquire new customers. The article reports on factors impacting the consumer buying behavior and the relationship among the factors. The study uses data from a cross-sectional survey conducted within a random sample of 699 customers at 17 supermarkets in Nairobi, Kenya. Reliability and factorial validity of the self-administered questionnaire were evaluated and considered satisfactory, while structural equation modelling (SEM) was used to test several hypotheses. Social characteristics were a good predictor of the consumers’ inclination to patronize a supermarket, thus directly influencing the buying behavior. A strong positive connection between psychological factors and buying behavior was ascertained based on income, which suggests that although psychological characteristics impact consumer attitudes towards the supermarket, income and education levels may well play a determining role in this regard. Retail marketers in general and in Kenya in particular are encouraged to be cognizant of the above when developing strategic marketing programs to increase the level of patronage. As a research paper, the study is limited to the data and prior empirical research. It offers the benefit of new research directions for marketing managers in understanding and satisfying the consumers. The main contribution of the present research, interdisciplinary in nature due to combining elements linked to both marketing and psychology, is its focus on consumer buying behavior towards supermarkets in a developing country, thus producing revealing insights.
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Oktadiana, Hera, and Andhika Kurnia. "How Customers Choose Hotels." Binus Business Review 2, no. 1 (2011): 510. http://dx.doi.org/10.21512/bbr.v2i1.1158.

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In the advancement of hospitality industry, thus it is important for hotel sales and marketing to understand the customer behavior in order to create effective marketing. Factors that influence customer behavior as individuality consist of personal and interpersonal factors. Personal factors include the needs, wants, motivation, perception, learning, personality, lifestyle, and self-concept. Meanwhile, interpersonal factors come from culture and sub-culture, group references, customers through stages before deciding to purchase. Begin with the awareness about the needs, customers then find information about the product or service that could be used to solve the problems. After having the information, customers select the best product and service before deciding to purchase. After purchasing, the last stage is evaluation of product and service, whether it is satisfying or not.
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3

Batra, S. C., and ,. Shilpa. "A Comparative Study of Customer Satisfaction in SBI and ICICI Bank." Global Journal of Enterprise Information System 9, no. 1 (2017): 58. http://dx.doi.org/10.18311/gjeis/2017/15867.

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Banking industry is passing through a challenging phase. The demonetisation policy introduced by the government has affected the banking industry to a great extent. This industry plays a significant role in the economic development of a country but it is facing huge challenges due to increased competition, technological developments, changing customers’ needs and policies of government. In this competitive and fast changing era, it becomes imperative for a bank to satisfy the needs of the customers. They need to keep a close eye on the satisfaction level of customers. Satisfying customers is the key to retain them for a longer period. Banks need to frame policies and strategies for satisfying and retaining customers. The cost of making new customers is high than the cost of retaining customers. The banks are spending a lot of time and energy to frame polices about customer satisfaction. The study has been conducted to compare the satisfaction level of customers of SBI (Public Sector Bank) and ICICI (Private Sector Bank). The study will provide information about the differences in satisfaction level of customers of both banks and banking sectors and will be helpful for framing new policies relating to the customers. The study has been conducted on SBI and ICICI bank in Delhi-NCR.
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4

Agarwal, Satish, and Priyanka Bhagoliwal. "Paradigm Shift from Market Driven to Market Driving Strategy in Smartphone Handset Industry: A Comparison." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 6, no. 3 (2017): 495. http://dx.doi.org/10.21013/jmss.v6.n3.p14.

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<em>Marketing has changed rapidly over time. Especially the Hi-Tech Industry has shifted its marketing strategies from traditional customer driven strategies to modern customer driving strategies. Customer driven market strategies focused on understanding the needs of the customers and satisfying those needs whereas customer driving strategies deals with generating needs, creating value proposition and delighting the customers by providing new-to-the-world products. The paper focused on the fundamentals of both the market driven and market driving strategies. It provides a comparison between both the strategies and concludes that hi-tech industry has successfully adopted the market driving strategies.</em>
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5

Sheldon, Kennon M., Andrew J. Elliot, Youngmee Kim, and Tim Kasser. "What is satisfying about satisfying events? Testing 10 candidate psychological needs." Journal of Personality and Social Psychology 80, no. 2 (2001): 325–39. http://dx.doi.org/10.1037/0022-3514.80.2.325.

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6

Slávik, Štefan, Richard Bednár, Ivana Mišúnová Hudáková, and Katarína Moravčíková. "Cluster Typology of Business Models of Start-Ups. (Example of Slovakia)." Administrative Sciences 10, no. 3 (2020): 54. http://dx.doi.org/10.3390/admsci10030054.

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Start-up is an emerging micro-enterprise that has different characteristics to a larger and mature enterprise. Its viability depends mainly on a functioning business model. The purpose of the research study is to identify the basic types of business model regardless of the specific industry, and thus to penetrate deeper into the more general cognition of start-up business making. The research sample contains 106 start-ups, the business models of which are described using fourteen criteria, which are derived from the visualization of canvas. The research sample is divided by cluster analysis (Ward’s hierarchical agglomeration method) into nine clusters, hence types of business models. For a better understanding, the clusters were aggregated into four groups with similar business models. Grouping A is characterized by the model with a small range of processes, mostly with higher product differentiation, scarce resources and satisfying the common basic and higher needs. Grouping B is characterized by the model with a large range of processes and higher product differentiation and satisfying the common basic and higher needs or newer practical needs. Start-ups in grouping C have the model with considerable differentiation aimed at satisfying the common needs. Grouping D has the model based on cultivating relationships with customers, cheap satisfying of needs and use of ordinary resources. The models differ the most in the span of operational processes, segmentation and distribution, and differ the least in the relationships between customers, the cost–price ratio and protection against imitation. The practical use of the identified clusters lies in the fact that they are a reflection of the real behaviour of start-ups, they determine the real parameters of business models, and therefore they provide the founders of start-ups with verified patterns, the outlines of which are probably not definitive.
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7

Hasan, Ameer, Muhammad Irfan Arif ., and Nimra Khan . "ATM Service Quality and its Effect on Customer Retention: A Case from Pakistani Banks." Information Management and Business Review 5, no. 6 (2013): 300–305. http://dx.doi.org/10.22610/imbr.v5i6.1055.

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The concept customer retention has received a considerable attention from a few decades in both areas as academic and industry. In the dynamic market environment, customer retention is seen as much important factor to compete in the market. Banks deals very closely to their customers, find, and fulfill their needs. Due to the technological advancement, banks are offering technology based services to the customers, the aim is to have a competitive advantage in satisfying their customer needs and hence to retain their customers. This research attempts to find the technology based ATM service quality, that how the customer are satisfied with it and hence being retained with the bank. The study will find the factor of ATM service quality that are helpful in retaining the customers. Data was collected from different banks of Pakistan and result depicts that the satisfaction of the bank customers with ATM service quality leads to retain the customer with the bank. Hence, the manger should need to focus on the quality ATM service to their customers, to retain their customers with the Banks.
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8

Sariyer, Gorkem, and Cagri Bulut. "What Makes the Service Satisfactory? Simulation-Based Approach In Data Generation." JOURNAL OF SOCIAL SCIENCE RESEARCH 5, no. 2 (2014): 758–63. http://dx.doi.org/10.24297/jssr.v5i2.3376.

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Increasing customer satisfaction, or satisfying customers needs and aspirations are the primary concern of the service industry. The proposed work defines the customer satisfaction via a utility function depending on the variables of service quality, perceived value of the service, and word-of-mouth. As an innovative approach, simulation techniques are used to obtain data of these variables instead of survey techniques.
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9

Laksmana, I. Nyoman Hendra, IGA Eka Teja Kusuma, and I. Nengah Landra. "Effect of Customer Relationship Management on Customer Satisfaction and Loyalty at Pt. Harmoni Permata Gianyar, Bali." International Journal of Contemporary Research and Review 9, no. 03 (2018): 20610–17. http://dx.doi.org/10.15520/ijcrr/2018/9/03/470.

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A highly competitive market makes companies need to maintain a positive relationship with their customers. A good CRM (customer relationship management) program will help the company to satisfy its customers. This research will explore various methods and techniques to build effective customer relationship management to satisfy customers. The purpose of this study is to examine the effectiveness of customer relationship management in maintaining and satisfying customers. This research shows that customer relationship management has a significant effect on customer satisfaction and loyalty. The variable also has a positive relationship. The company makes CRM as a capital to make customers more satisfied and stick with the company. This study concludes that CRM plays a major role in improving customer satisfaction, deep customer knowledge and customer loyalty. A better CRM will have clear information about what customers want, what their needs are, and what will make them more satisfied.
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10

Ng, Cheuk Fan. "Satisfying shoppers’ psychological needs: From public market to cyber-mall." Journal of Environmental Psychology 23, no. 4 (2003): 439–55. http://dx.doi.org/10.1016/s0272-4944(02)00102-0.

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