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Dissertations / Theses on the topic 'Public communication campaigns'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Shrensky, Ruth, and n/a. "The ontology of communication: a reconcepualisation of the nature of communication through a critique of mass media public communication campaigns." University of Canberra. Communication, 1997. http://erl.canberra.edu.au./public/adt-AUC20050601.163735.

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Conclusion. It is probably now appropriate to close a chapter in the history of public communication campaigning. Weaknesses which have usually been seen as instrumental can now be seen for what they are: conceptual failures grounded in compromised ontologies and false epistemologies. As I showed in the last chapter, even when viewed within their own narrow empiricist frame, public communication campaigns fail to satisfy a test of empirical efficacy. But empirical failure reveals a deeper moral failure: the failure of government to properly engage in a conversation with the citizens to whom th

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2

Jiggins, Stephen, and n/a. "Propaganda and public information campaigns : a case study of the 1991 Australian census communication campaign." University of Canberra. Communication, Media & Tourism, 1994. http://erl.canberra.edu.au./public/adt-AUC20060801.162048.

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Jowett and O'Donnell observe that 'there is a clear revival of interest in the important role of propaganda in many aspects of modern life, not necessarily related to international intrigue or military campaigns' (1992, p. xi). This thesis has examined the 1991 Census communication campaign (ABS 1991a) for evidence of propaganda intentions and strategies. Propaganda is clearly a pejorative term and its application to a particular campaign could imply a covert attempt at manipulation by the authority behind the campaign�the Australian Bureau of Statistics (ABS). As the author was responsible fo

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3

Luo, Jianguo, and n/a. "A communication analysis of China's family planning campaigns." University of Canberra. Communication, 1989. http://erl.canberra.edu.au./public/adt-AUC20060818.162031.

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In China, April 13, 1989 was marked as the "1.1 Billion Population Day." Though it has become the first "demographic billionaire" in the world, China has obtained remarkable results in population control. According to the statement issued by China's National Bureau of Statistics in 1987, the natural population growth rate dropped from 25.83 per thousand in 1970 to 11.28 per thousand in 1985. This has been viewed as an achievement not previously seen in any other population. In the past four decades, the Chinese government has adopted a population policy to organize the fertility transition in

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4

Kutufam, Doreen Vivian. "Gendering of health communication campaigns in Ghana cultural relevancy and social identity /." Related electronic resource:, 2007. http://proquest.umi.com/pqdweb?did=1375538411&sid=1&Fmt=2&clientId=3739&RQT=309&VName=PQD.

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5

Stimpert, Kelly. "Smokers' response to corrective statements and implications for media campaigns." restricted, 2008. http://etd.gsu.edu/theses/available/etd-11262008-101358/.

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Thesis (M.P.H.)--Georgia State University, 2008.<br>Title from file title page. Michael Eriksen, committee chair; Francis McCarty, Melissa Taylor, committee members. Description based on contents viewed July 24, 2009. Includes bibliographical references (p. 85-89).

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6

Simon, Jonathan M. "THE CONVERGENCE OF MEDIA, CANDIDATE, AND PUBLIC AGENDAS AS PREDICTORS OF VOTER CHOICE." Cleveland State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=csu1304692471.

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7

Rice, Laurie L. "Campaigns matter : advertising effects on potential voters in the 2000 presidential primary /." Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC IP addresses, 2005. http://wwwlib.umi.com/cr/ucsd/fullcit?p3169317.

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8

Sekopane, Momo Andrew. "Perceptions of school principals of HIV/AIDS awareness campaigns in public schools." Diss., Pretoria : [s.n.], 2003. http://upetd.up.ac.za/thesis/available/etd-12062004-105038.

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9

Lee, Bee Eng Adeline Media Film &amp Theatre UNSW. "Organ donation and anti-littering campaigns: a comparative study of Australia and Singapore." Awarded by:University of New South Wales. Media, Film and Theatre, 2005. http://handle.unsw.edu.au/1959.4/27211.

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Current literature on public communication campaigns suggests that challenges and problems remain, even though generally the effectiveness of campaigns has increased in the past years. Challenges and problems are issue-specific and efforts put into influencing particular social behaviours through public communication campaigns have not been significantly successful. Although public communication campaigns are a popular method employed to influence social behaviours in many societies, campaign strategies inadequately consider the impact of cultural elements on social behaviours. The disappointi

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10

Penfold, Elizabeth Lily. "To confine or not to confine? : an analysis of the messaging of the proposition 2 campaigns." Scholarly Commons, 2012. https://scholarlycommons.pacific.edu/uop_etds/818.

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This thesis employed a Historical-Critical method using rhetoric and framing theory to examine the 2008 Proposition 2: Prevention of Farm Animal Cruelty Act campaigns. The Californians for Humane Farms (HSUS) and Californians for SAFE Food (CSF) were the respective proponent and opponent coalitions analyzed in this thesis. The analysis examined sixteen campaign artifacts that were examples of how the proposition was communicated to California's voting populous. In Conjunction with the appeals and frames, the message strategies were analyzed as to how they allowed the HSUS and CSF to effectivel

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11

Bosch, Steven. "The communication approach of the loveLife HIV/AIDS prevention programme / S. Bosch." Thesis, North-West University, 2009. http://hdl.handle.net/10394/4150.

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loveLife, the South African national HIV/AIDS prevention programme for youth, is known for its brand-oriented billboards and mass media campaign that ranges over various print-, broadcast- and alternative media. However, the organisation also implements a national grass-roots peer motivation programme where various activities are co-ordinated by youths (GroundBREAKERS and Mpintshis) from the community. The organisation has been criticised for its communication approach, with many researchers primarily focusing on the organisation's mass media and billboards. This study investigates the comm

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12

Aka, Miézan Niamké Adjouba Brigitte. "Enjeux info-communicationnels dans la prévention des maladies. Chroniques en Côte d'Ivoire de 2011 à 2019." Electronic Thesis or Diss., Université Grenoble Alpes, 2022. http://www.theses.fr/2022GRALL018.

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La thèse s’intéresse à la manière dont les pouvoirs publics communiquent en matière de prévention des maladies chroniques que sont le cancer, le diabète et l’hypertension artérielle. Face aux résultats mitigés des campagnes de prévention sur les maladies chroniques en Côte d’Ivoire, notre recherche examine les enjeux auxquels doivent répondre l’information et la communication. Il apparaît que la communication de prévention est traversée par des enjeux économiques, politiques et socioculturels. Nous interrogeons le concept de « gouvernementalité » développé par Michel Foucault en général et plu

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Eamsobhana, Sudawadee. "The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2845.

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The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.

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Gardner, Kasey Christopher. "Ideology in California : the role of oppositional interaction as a strategy in the campaign for Proposition 8." Scholarly Commons, 2009. https://scholarlycommons.pacific.edu/uop_etds/718.

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This thesis analyzes the ideologies present the campaign rhetoric surrounding the 2008 California legislative initiative Proposition·8. Using Foss' method of ideological criticism the campaign is read prior after the opposition response to determine if an ideological shift occurs. The study is framed to identify this shift as a potential product of oppositional interaction, a characteristic of rhetoric defined by Smith and Windes. The study concludes that the shift in ideology during the campaign by the supporters of Proposition 8 was a significant development. The response from the Propositio

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Grant, Lisanne F. M. "Dimensions and Validation of Perceived Message Sensation Value Scale for Print Messages." UKnowledge, 2014. http://uknowledge.uky.edu/comm_etds/29.

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The purpose of this research project was to develop a reliable and valid scale to assess the perceived message sensation value (PMSV) of print messages. The goal of this project was accomplished by conducting two studies. Study one involved collecting 397 undergraduate students’ responses to one high and one low sensation value anti-smoking message, while for study two, 284 undergraduate students’ responses to one high and one low sensation value anti-crystal meth message were collected. The results of the studies highlighted that the PMSV of a print message can be assessed using three dimensi

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Fourie, Lynnette Mitzi. "Partybeheerde kommunikasie in die Noordwesprovinsie tydens die Suid-Afrikaanse algemene verkiesing van 1999 / Lynnette Mitzi Fourie." Thesis, North-West University, 2003. http://hdl.handle.net/10394/182.

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This study examines the party-controlled communication of the five most important political parties in the North West Province of South Africa during the 1999 general elections. The main assumption is that political parties in developing democracies have a normative obligation to do more than canvas for votes during an election campaign. Political parties should also be instrumental through their communication in fostering a democratic political culture. Central to this argument is the notion that a typical marketing approach is not suitable for an election campaign in a developing democracy.

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Koštel, Jakub. "K proměně politického prostředí ve Velké Británii v důsledku nástupu masových médií (60.-70. léta 20. století)." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165672.

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The main theme of this thesis is the relationship between media and politics in Great Britain mainly in the twentieth century. The research is based on the fact that dynamic post-war growth in technological and economical areas resulted in the development and mass expansion of new media, especially radio and television broadcasting. The main goal of the thesis is to analyze the transformation of British political environment and to verify the hypothesis arguing that this transformation was primarily caused by the development of new media. Changes in the British politics during the twentieth ce

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18

Lindén, Lisa. "Communicating Care : The Contradictions of HPV Vaccination Campaigns." Doctoral thesis, Linköpings universitet, Tema teknik och social förändring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-127638.

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Denna avhandling undersöker tre statligt finansierade kampanjer mot human papillomvirus (HPV) i Sverige. Författaren visar att kampanjerna innehåller och artikulerar olika former av omsorg som inte är begränsade till att endast uppmana människor att ”ta hand om sig själva” eller ”bry sig om andra”. Istället studeras omsorg som något mångfasetterat och kontextuellt, och som något som innefattar såväl mänskliga som icke-mänskliga komponenter. I studien fokuserar författaren på hur aktörer möjliggör och problematiserar olika former av omsorg. Dessa aktörer inkluderar yrkesverksamma inom landsting

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Tavernor, Rachel M. "Communicating solidarity : the cultural politics and practices of humanitarian NGO campaigns." Thesis, University of Sussex, 2018. http://sro.sussex.ac.uk/id/eprint/75490/.

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Anjuli, Borgonha. "Communicating Antibiotic Resistance to the Public: How effective was Public Health England’s 2018 ‘Keep Antibiotics Working’ campaign TV advertisement at increasing public understanding of antibiotic resistance and motivating a change in antibiotic seeking behaviours?" Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21079.

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Antibiotic resistance is one of the greatest global threats we face today. Human overuse ofantibiotics is a contributing factor and major behaviour change around antibioticconsumption is needed, but several challenges exist in communicating antibiotic resistanceto the public. In 2018 the UK Government relaunched a national television advertisement aspart of the ‘Keep Antibiotics Working’ campaign which aimed to raise awareness of antibioticresistance and reduce public demand for antibiotics. This study evaluates what role theframing of antibiotic resistance in the advertisement played in incre

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21

Long, Kristen Hope. "Public relations and branding in health communication programs a case study of a successful campaign /." College Park, Md. : University of Maryland, 2006. http://hdl.handle.net/1903/3577.

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Thesis (M.A.) -- University of Maryland, College Park, 2006.<br>Thesis research directed by: Dept. of Communication. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.

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Benson, Krystina Lee. "The committee on public information : a transmedia war propaganda campaign." Thesis, Queensland University of Technology, 2012. https://eprints.qut.edu.au/53820/1/Krystina_Benson_Thesis.pdf.

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This thesis develops an understanding of how propaganda entered the realm of journalism and popular culture in the United States during World War I through an examination of materials created by the Committee on Public Information (CPI). The CPI was a US governmental propaganda organisation created during World War I to persuade the nation to mobilise for war. Three of its divisions were chosen for this study: the Division of News (DoN), the Division of Four Minute Men (FMM) and the Division of Pictorial Publicity (DPP). Chapter 1 provides a general context for the thesis, outlines the researc

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23

Pambou, Renestine Itoumba. "A comparison of public relations principles applied by political parties in campaign communication during a democratic election." Thesis, Cape Peninsula University of Technology, 2017. http://hdl.handle.net/20.500.11838/3093.

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Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2017<br>In popular opinion political public relations practitioners have long been regarded as spin doctors. Their lane of actions is mostly viewed as propaganda and they are perceived as spin doctors who manipulate power-relations. The pervasive role of public relations in political campaigns cannot be denied as political actors rely on communication to reach their key stakeholders. While it can be used as an important tool that can mediate in these power relations, the facts remain in the case of this stud

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Jugaste, Artur. "Communicating Georgia : Georgia's information campaign in the 2008 war with Russia." Thesis, Stockholms universitet, Institutionen för journalistik, medier och kommunikation (JMK), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-59081.

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During the 2008 South Ossetia war, Georgia and Russia fought what the English-language media called "a public relations war“. This was an interesting example of modern information warfare where governments allied with public relations agencies battled for symbolic power on the media field. This study investigates the information campaign that the Georgian government launched to promote their framing of the conflict in the English-language media. First-hand information about the campaign strategies and techniques is gathered by interviewing the people who worked as PR consultants for the Georgi

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Swann, Sandra Tjahjani. "Visual communication in the Indonesian Family Planning Program (1986-2003): a study of a public campaign in Indonesia." Thesis, Curtin University, 2009. http://hdl.handle.net/20.500.11937/1084.

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This thesis is about the visual communication of the national family planning program in Indonesia from 1986 to 2003, which covers three periods: later New Order from 1986 to 1997, Transition in 1998 and early Reformation from 1999 to 2003. This study applies visual social semiotics to the visual images of promotional advertisements from eight campaigns during those 17 years. The study shows that culture is pervasive in these images and that the visual social semiotics framework could only be applied to some extent for reading images of non-Western culture. Visual social semiotics as a methodo

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Aczel, Audrey M. "A communications analysis of the Chiapas uprising : Marcos' publicity campaign on the internet." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ37181.pdf.

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Berdine, Alexis A. "Click for the Campus Store: Development of an Online Public Relations Campaign for the AU Campus Store." Ashland University Honors Theses / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=auhonors1431338897.

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28

Rori, Lamprini. "Les organisations partisanes à la lumière de la professionnalisation de la communication politique : une présidentialisation inachevée : analyse comparative du Parti socialiste français et du Mouvement socialiste grec." Thesis, Paris 1, 2015. http://www.theses.fr/2015PA010331.

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Cette thèse aborde le changement organisationnel des partis qu'entraînent les dynamiques crées par le développement de la communication politique. Elle éclaircit comment la modernisation des techniques de cette communication influence le fonctionnement interne des partis, en altérant l'espace public politique dans lequel ceux-ci s’intègrent. En choisissant deux partis renfermant de très grandes différences intra-partisanes et institutionnelles, le PS et le PASOK, elle cherche à développer une réflexion sur les organisations partisanes, en essayant de comprendre les causes de leur transformatio

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Moscato, Derek. "Plains Spoken: A Framing Analysis of Bold Nebraska's Campaign Against the Keystone XL Pipeline." Thesis, University of Oregon, 2017. http://hdl.handle.net/1794/22780.

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This dissertation focuses on the use of strategic communication in the context of contemporary environmental activism. It examines the case of Bold Nebraska, a grassroots advocacy group opposing the construction of TransCanada’s Keystone XL oil pipeline in the state of Nebraska. Such an analysis of activist communication informs several areas of research, including public relations theory and practice, social movement theory, and environmental communication. To understand the construction of strategic communication within such activism, this study employs a movement framing analysis, a media f

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Eastlick, Anne C. "Genre criticism : an application of BP's image restoration campaign to the crisis communication genre." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/767.

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Within two months of its emergence, the BP Gulf Oil spill had become the worst environmental disaster in United States history. However, for those studying public relations the oil spill brought more than ecological disaster, by providing a case study of crisis communication. Although there were a number of crisis responses from BP throughout the course of the oil spill, the primary crisis response crafted by BP was an image restoration campaign which premiered in early June 2010. This campaign, though it exhibits qualities of a standard crisis response, was wildly unpopular with the United St

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MIchaelsen, Abigail. "Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing in the 2008 Presidential Election." Scholarship @ Claremont, 2015. http://scholarship.claremont.edu/cmc_theses/990.

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In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a politician won such an award. While presidential candidates have always employed marketing tactics in order to communicate their platform and persuade voters to support them, candidate Obama’s marketing campaign completely revolutionized the field. Through an innovative marketing strategy, candidate Barack Obama transformed himself from a mere political unknown in 2004 to a worldwide sensation by the time the general election started in 2008. His calls for “hope and change” and “post-partisanship

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Park, Hun Myoung. "How does information and communication technology affect civic engagement? an analysis focusing on electronic government and campaign websites /." [Bloomington, Ind.] : Indiana University, 2007. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3274260.

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Thesis (Ph.D.)--Indiana University, School of Public and Environmental Affairs, 2007.<br>Source: Dissertation Abstracts International, Volume: 68-07, Section: A, page: 3141. Title from dissertation home page (viewed April 8, 2008). Adviser: James L. Perry.

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Makanjuola, Olayinka. "Global Public Relations and Multinational Corporations: The Influence of Culture on Public’s Reactions to H&M, Dove, and Nivea’s Media Campaigns in the United States and Nigeria." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3709.

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This study examined the significant impact of culture on global public relations practices using a case study analysis of Dove, H&M, and Nivea’s media campaigns between 2017 and 2019. The analysis was carried out through a structural comparison between the public’s reaction from the United States and Nigeria. Cultural variations between the two countries were examined, and how the variations impact GPR practices were explored. Social judgment theory, apologia, and image restoration theory were used as the theoretical frameworks alongside Hofstede’s cultural dimensions. This study demonstrates

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Haque, Ashfara. "The role of a newspaper in an advocacy campaign to save Dhaka’s rivers in Bangladesh." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2015. https://ro.ecu.edu.au/theses/1716.

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Four major rivers that flow around Dhaka, the capital city of Bangladesh, are threatened by human activities that have caused them to seriously decline. This situation has become a significant concern for both Dhaka’s inhabitants and for environmentalists. River-related issues have become controversial and contentious, and have started to receive public attention. Nowadays the newspapers of Bangladesh frequently cover river issues, including the protection of rivers. The Daily Star, the leading national English-language newspaper of Bangladesh, has in the last few years advocated for tougher a

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Gutas, Thembani Lawrence. "The Mayor's listening campaign in the integrated development planning process : a case study of the city of Cape Town." Thesis, Link to the online version, 2005. http://hdl.handle.net/10019/247.

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Barosso, Elisa M. "Rockwellian art digitally changed after September 11 th: An exploratory public communication case study of “The Make Sense of Our Times” print campaign." Scholarly Commons, 2004. https://scholarlycommons.pacific.edu/uop_etds/2648.

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Public Relations advertisements in crisis situations are vital to the image of a company. The actions the company takes are complemented by the type of advertisements that are run as a result of the crisis. These ads help the organization in crisis state their position and communicate with their publics. This study is unique in that The New York Times itself was not in crisis, however, they produced ads for a country that was. This study examines the “Make Sense of Our Times” campaign run in The New York Times after September 11 th . This campaign used Norman Rockwell images that had one eleme

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Hadji, Mutambuli James. "An evaluation of the government communication and information system's communication strategy: a case study of the 16 days of activism campaign in Soshanguve." Thesis, University of Fort Hare, 2012. http://hdl.handle.net/10353/d1004900.

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United Nation's (UN) millennium development goal number three is aimed at eliminating gender inequality and empowering women. Gender-based violence is recognised as a global public health and human rights problem that leads to high rates of morbidity and mortality, including sexually transmitted infections, depression, post-traumatic stress disorder, substance dependence and suicide. In responding to this international public health and human rights concern, the South African government has adopted numerous public health communication strategies to highlight the plight of women and children. O

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Patel, Kinjal Prabodh. "The Impact of the “Learn the Signs. Act Early.” Public Health Awareness Campaign on Early Intervention Behavior." unrestricted, 2007. http://etd.gsu.edu/theses/available/etd-04242007-232548/.

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Thesis (M.P.H.)--Georgia State University, 2007.<br>Title from file title page. Marshall Kreuter, committee chair; John Steward, Ike Okosun, committee members. Electronic text (66 p.) : digital, PDF file. Description based on contents viewed Nov. 29, 2007. Includes bibliographical references (p. 61-66).

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Dako-Gyeke, Phyllis. "Examining the Meaning-Making of Hiv/Aids Media Campaign Messages: A Feminist Ethnography in Ghana." Bowling Green, Ohio : Bowling Green State University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1250358866.

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Darlington, Kay-Anne P. "Gender Representations, Cultural Norms and Message Features in Jamaican HIV/AIDSAdvertisements: A Textual Analysis of Television Campaigns." Ohio University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1438103621.

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Opperman, Ansu. "The development of a co-ordinated communication campaign to enhance participation in netball: applicable to schools in Port Elizabeth." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/19828.

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Public relations play an intricate role in communication development strategies within sport, especially netball. The objective of the research is to create a communication campaign incorporated in a public relations programme in aid of the development of netball in Port Elizabeth schools. The significance of the research is to create an understanding of the challenges faced by the learners to participate in netball and to develop the sport. The development of players at a young age is not up to standard when compared to countries where netball is already a professional sport. There is a lack

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Sharma, Sweekriti. "Overdiagnosis in low back pain." Thesis, The University of Sydney, 2021. https://hdl.handle.net/2123/25666.

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This thesis is organised into eight chapters. It is written so that each chapter can be read independently and has its own reference list. Four of the eight chapters have been published in peer-reviewed scientific journals. The University of Sydney permits the published papers that arose during the candidature to be included in the thesis. Chapter One introduces the problem of overdiagnosis in low back pain, and presents gaps in knowledge, which this thesis aimed to address. Chapter Two is a systematic review of 69 qualitative studies on clinician and patient beliefs about diagnostic ima

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Boyle, Kristoffer D. "When the Publisher is a Politician; A Case Study of the Idaho Falls Post Register's Coverage of the 2002 Idaho Gubernatorial Campaign." Diss., CLICK HERE for online access, 2005. http://contentdm.lib.byu.edu/ETD/image/etd932.pdf.

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Wang, Fang. "Predicting Healthy Eating Behavior: Examination of Attitude, Subjective Norms, and Perceived Behavioral Control Factors." Bowling Green State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1522766244319902.

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Smith, Christabel. "The use of narrative and emotion in public health advertising an analysis of drinking and road safety campaigns in New Zealand : a dissertation submitted in partial fulfillment [sic] of the requirements for the degree of Bachelor of Communications (Honours), Auckland University of Technology, 2008 /." Abstract Full dissertation, 2008. http://puka2.aut.ac.nz/ait/Dissertations/SmithC.pdf.

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Dissertation (BCS(Hons)) -- AUT University, 2008.<br>Includes bibliographical references. Also held in print (iii, 111 leaves ; 30 cm. + CD ROM) in City Campus Theses Collection (T 659.2936312510993 SMI)

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Haussamen, Lindsey Marie. "United States media portrayals of the developing world: A semiotic analysis of the One campaign's internet web site." CSUSB ScholarWorks, 2008. https://scholarworks.lib.csusb.edu/etd-project/3387.

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The goal of this research was to examine how the One organization's web site either supports or rejects established literature that concludes that U.S. media contains negative representations of the developing world.

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47

Almgren, Susanne, and Clausen Louise Holck. "" ...jag tycker om sill, men tycker inte att det ska vara obligatoriskt... " : - En innehållsanalys om medielogik, public service och partipolitik i SVT:s partiledarutfrågningar." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK. Medie- och kommunikationsforskning, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-14683.

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Den här uppsatsen undersöker hur medielogik och public service-värdena uttrycks i SVT:s partiledarutfrågning hösten 2010. En totalundersökning i form av kvantitativ och kvalitativ innehållsanalys är gjord av samtliga partiledarutfrågningar som sändes i SVT veckorna före valet, samt respektive partis valmanifest. Fyra frågor mättes först kvantitativt och analyserades därefter kvalitativt med utgångspunkt i vilka medborgargrupper som synliggörs, hur partiledarnas privata angelägenheter exponeras, hur valmanifestens innehåll överensstämmer med de teman som journalisterna tar upp i utfrågningarna,

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Rychlá, Jana. "Marketing bankovních služeb v České spořitelně, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221806.

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This diploma work deals with marketing problems of bank services. The theory of marketing bank mix is described in it, creation of marketing campaign and control of relations with clients. The goal is a detection of an embarrassment of marketing methods and campaigns used in Česká spořitelna, then evaluation of this methods and finally making some concept how to solve this situation.

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49

Sjöstedt, Linnea. "Hade hon blivit en mäktig influencer? En fallstudie av Arbetsförmedlingens kampanj Gör plats." Thesis, Linköpings universitet, Medie- och Informationsteknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-167160.

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I september 2019 valde Arbetsförmedlingen att samarbeta med framgångsrika personer i reklamkampanjen Gör plats. Kampanjen bestod av fem bilder där frågan ställdes om de framgångsrika personerna hade nått lika stor framgång om de haft en funktionsnedsättning. En av bilderna föreställde Therese Lindgren och Natalie Eriksson vilken var en bild som fick stor kritik. Studien syftar till att göra en medieanalys av kampanjen för att undersöka hur kritiken kring kampanjen såg ut samt hanterades av Arbetsförmedlingen. Därtill undersöker även studien hur de båda medverkande beskrev sin uppfattning av ka

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Batistich, Christina. "Breaking the silence a critical analysis of integrating a community level intervention model within a domestic violence public awareness campaign in New Zealand : this thesis is submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Arts (Communication Studies), 2004." Full thesis. Abstract, 2004.

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