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Journal articles on the topic 'Public promotion'

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Published: 4 June 2021
Last updated: 4 February 2022

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1

Lubis, Nurhayani, and ZULIA KHAIRANI. "Efektivitas Straegi Bauran Promosi Oleh_Oleh Makanan Khas Riau (Studi Kasus Pada Wisatawan Di Kota Pekanbaru)." Jurnal Daya Saing 3, no. 3 (October 15, 2017): 315–19. http://dx.doi.org/10.35446/dayasaing.v3i3.122.

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For the sake of promoting and inviting tourist to tourist resort, there are some factors that should be considered as value added. One of them is spesific foods as part of local culture characteristic. Promotional activities is an important role to introduce and cultivate the interest of tourists in a souvenir typical regional foods. The aims of the study were to analyze the level of promotion mix consists of advertising, sales promotion, direct marketing, personal selling, and public relations, and to find out the level of consumer buying interest, and finally investigate the influence of promotional mix on consumer purchase intention of the tourists. The sample in this study were 100 tourists. The method used were combination of quantitative and qualitative analysis. The data was purposively taken using quantitative analysis. Quantitative analysis, that is, descriptive analysis was performed with the interpretation of the data obtained in the study and the results of data processing that had been carried out by providing information and explanations. The results showed that advertising, personal selling, and public relations are in good criteria. While sales promotion and direct marketing are in medium criteria. Keywords: advertising, sales promotion, direct marketing, personal selling, and public relations, promotions mix
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Kusmiati, Yopi. "Promosi Pariwisata Islami Sebagai Komunikasi Pembangunan Pemerintah Kota Pagaralam Sumatera Selatan." Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan 24, no. 1 (October 26, 2020): 34–49. http://dx.doi.org/10.15408/dakwah.v24i1.17874.

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AbstractTourism promotion is one of the effective efforts to promote city tourism. The success of promotion is influenced by many aspects, such as the ability of the communicator to set communication goals so that the message conveyed is attractive and effective. The purpose of this study was to know the practice of tourism promotion, the interpretation of Pagaralam City Government employees on tourism promotion activities and their roles, and the relationship between Pagaralam City Government employees and the public. Researchers used a qualitative research design with a phenomenological tradition. This study found that the chosen type of tourism promotion was publicity, print publication, electronic and internet media. Their interpretation of tourism promotion activities in Pagaralam is formulated into two categories, namely promotion of activities as promotional activities and substantial promotion as formal promotions. The relation between the public relations officer and the public is going well. AbstrakPromosi pariwisata merupakan salah satu upaya efektif untuk mempromosikan pariwisata kota. Keberhasilan promosi dipengaruhi oleh banyak aspek, seperti kemampuan komunikator dalam menetapkan tujuan komunikasi agar pesan yang disampaikan menarik dan efektif. Tujuan penelitian ini adalah mengetahui praktek promosi pariwisata, interpretasi pegawai Pemerintah Kota Pagaralam terhadap kegiatan promosi pariwisata dan peran mereka, dan hubungan antara pegawai Pemerintah Kota Pagaralam dan publik. Peneliti menggunakan desain penelitian kualitatif dengan tradisi fenomenologi. Penelitian ini menemukan bahwa jenis promosi pariwisata yang dipilih adalah publisitas, publikasi dengan percetakan, media elektrotik dan internet. Interpretasi mereka atas kegiatan promosi pariwisata di Pagaralam dirumuskan dalam dua kategori, yaitu promosi kegiatan sebagai kegiatan promosi dan promosi substansial sebagai promosi formal. Hubungan antara petugas humas dan publik berjalan baik.
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SAKURAI, Naoko, Gyokuren TOMOYAMA, Tsukiko WATANABE, Yoshinori FUJIWARA, and Tanji HOSHI. "Health Promotion and New Public Health. Public Participation and Empowerment in Health Promotion." Nippon Eiseigaku Zasshi (Japanese Journal of Hygiene) 57, no. 2 (2002): 490–97. http://dx.doi.org/10.1265/jjh.57.490.

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Gueorguiev, Dimitar D., and Paul J. Schuler. "KEEPING YOUR HEAD DOWN: PUBLIC PROFILES AND PROMOTION UNDER AUTOCRACY." Journal of East Asian Studies 16, no. 1 (March 2016): 87–116. http://dx.doi.org/10.1017/jea.2015.1.

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AbstractDuring recent party congresses in China and Vietnam, two highly anticipated candidates for promotion were sidelined. In China, Bo Xilai was arrested for corruption and stripped of his party membership. In Vietnam, Nguyen Ba Thanh remained a provincial leader with little opportunity for promotion to the Politburo. Existing arguments about promotions under authoritarian rule are unable to explain these outcomes. In particular, both candidates were competent and well connected. This cuts contrary to the expectations of both performance-based promotion and factional promotion theories. We argue that these candidates were sidelined due to a previously under-theorized factor in promotion contests—their ability to mobilize personal followings. Amidst a literature that has focused almost exclusively on intra-elite conflict, we argue that elite–mass linkages are critical. In particular, the public profile of top leaders is important for regime legitimacy and mobilization. However, when individuals become exceptionally well known they become threats to the single-party system. We test this argument on promotions in China's 18th Party Congress in 2012 and Vietnam's 11th Party Congress in 2011, using original data on Internet search queries and media coverage among contenders for promotion. Our approach offers new insights into the strategies authoritarian politicians use to stay afloat as well as the mistakes that sink them when competing for power under one-party rule.
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Zhao, Junling, and Wenxian Ge. "Survey of Reading Promotion of Public Libraries in China." International Journal of Library and Information Services 9, no. 1 (January 2020): 1–9. http://dx.doi.org/10.4018/ijlis.2020010101.

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Reading promotion is a key service of the public library. This article investigates the current state of reading promotion in public libraries in China. There were 86 public libraries chosen as a sample. The research finds that Chinese libraries have been paying more and more attention to the importance of reading promotion. A variety of reading promotion services and programs are being carried out, including reading festivals, booklists, reading contests, reading communication and lectures on reading. Public libraries tend to apply more towards the digital platform when promoting reading. Public libraries have cooperated with NGO and business fields to promote reading. This study suggests more can be done to improve the service, including improving the librarian's knowledge of genre books, enhancing reading communication, deeply investigating measurement of reading promotion, and the influence of contracting out reading programs.
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Milio, Nancy. "PROMOTING HEALTH PROMOTION: HEALTH OR HYPE?" Community Health Studies 10, no. 4 (February 12, 2010): 427–37. http://dx.doi.org/10.1111/j.1753-6405.1986.tb00561.x.

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7

Daryono, Daryono, and M. Bayu Firmansyah. "Public Relations Promotion Strategy for Higher Education in the Era of Society 5.0." Praniti Wiranegara (Journal on Research Innovation and Development in Higher Education) 1, no. 1 (May 30, 2021): 10–25. http://dx.doi.org/10.53602/pwjridhe.v1i1.16.

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This study aims to describe how the form and function of the higher education public relations promotion strategy in the Society 5.0 era. The research approach used in this study is a descriptive approach. The researcher describes the form and function of the higher education public relations promotion strategy in the Society 5.0 era. The type of research used is qualitative research. The results and discussion of the study indicate that the strategy for promoting higher education public relations in the Society 5.0 era is more in response to competition between higher education institutions and to accelerate access to technology and information in carrying out its promotional strategy. In its implementation, it is carried out with a direct strategy and an indirect strategy. The strategy of promoting higher education public relations in the context of Society 5.0 places the community as the focus of interest and convenience in using advanced technology, IoT (Internet of Things), robots, and artificial intelligence (AI), Augmented Reality (AR) actively in life which in this case is the field of higher education so that there is an increase in community participation. Public Relations Promotion Strategy for Higher Education in the Era of Society 5.0 oleh Daryono & Firmansyah disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial-BerbagiSerupa 4.0 Internasional.Berdasarkan ciptaan pada http://ojs.uniwara.ac.id/index.php/PWJridhe/article/view/16/4.
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Ayodele, Johnson Oluwole. "Drug Promotion and Self-Medication Practices in Lagos, Nigeria." International Journal of Public Sociology and Sociotherapy 1, no. 1 (January 2021): 58–72. http://dx.doi.org/10.4018/ijpss.20210101.oa1.

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The study examines the effects of drug promotional practices and self-medication behaviour on public health in Lagos. It used a multistage sampling method to select 315 respondents. The researcher selected 12 in-depth interviewees and six focus group discussants to provide qualitative data based on his knowledge of their relevance. The data were analyzed. The logistic regression analysis indicated that drug promotions were less than once more likely to trigger self-medication behaviour among residents relative to being a rule-breaking activity. The study concludes that self-medication endangers public health in Lagos. It suggests the partnership of the stakeholders to promote public drug education, provide free healthcare for all, and criminalize unethical drug promotion practices in Lagos.
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Gordon, Averill. "REVIEW: Pernicious effect of promotion panned." Pacific Journalism Review 20, no. 1 (May 31, 2014): 260. http://dx.doi.org/10.24135/pjr.v20i1.203.

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Book review of: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, by Aeron Davis. Cambridge, UK: Polity Press, 2013, 247 pp. ISBN 0745639836. Aeron Davis' new book promotes the argument that we are increasingly submerged in promotional discourses. This book will not rescue anyone from their impending drowning but nevertheless it searches the murky waters of public relations, marketing, promotions and advertising fishing out the pervasive and unrelenting promotional influences. The author draws on numerous theories to demonstrate the cultural shift we have made to become a promotional world. It draws on established media theorists such as Adorno, Barthes, Baudrillard, Blumer, Bordieu, Fiske and McQuail as well as more recent researchers to develop the argument that promotion has become an imperceptible and intrinsic part of our lives. This text is likely to have greater appeal to readers with prior knowledge of mass communications, journalism or public relations as it does not explain theories but glosses over them, for example, Barthes’ semiotics is briefly described as how a signifier and signified have varied individual meanings but can combine to form one sign. Davis refers to textual analysis by racing through the tools of news values, uses and gratifications, encoding and decoding, semiotics and postmodernism.
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Blacconiere, M. J., and W. A. Oleckno. "Health-promoting behaviours in public health: testing the Health Promotion Model." Journal of the Royal Society for the Promotion of Health 119, no. 1 (March 1999): 11–16. http://dx.doi.org/10.1177/146642409911900103.

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Whitelaw, Sandy, Chris Topping, Michele McCoy, and Lindsay Turpie. "Promoting integration within the public health domain of physical activity promotion." Journal of Integrated Care 25, no. 3 (July 3, 2017): 174–85. http://dx.doi.org/10.1108/jica-01-2017-0002.

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Purpose The purpose of this paper is to report and critically reflect on the methodological processes involved in a formal attempt to promote health and social integration in the rarely reported public health domain of physical activity promotion. Design/methodology/approach A quality improvement (QI) methodology was deployed, comprising three elements: a diagnostic tool that assessed strategic and practice positions; a half-day workshop that brought senior leaders together for to reflect this evidence; and a structured process that sought to generate proposals for future integrated action. A mixed-method evaluative approach was used, capturing insights of the integration processes via quantitative and qualitative data collection pre-event, in-event, immediate post-event and at six-month follow-up. Findings Insights suggested that despite some critical concerns, this QI process can be considered as robust, offering pointers to elements required to successfully promote integration in this domain, including the significance of leadership, the preparatory contribution of a diagnostic tool and position paper, the opportunities for active exchange and planning within a workshop situation and the initiation of a process of integrated work via tangible “pledges”. Originality/value The paper offers originality in two respects. Generally, it describes and reflects on the relationship between theoretical and empirical dimensions of a model of integration promotion. Specifically, in offering an account of integrative public health work across health service, local authority and third sector partners, it addressed an area that has received relatively limited prior attention.
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Luton, Larry. "The Promotion." Public Voices 1, no. 3 (April 11, 2017): 28. http://dx.doi.org/10.22140/pv.466.

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TURES, JOHN. "The Democracy-Promotion Gap in American Public Opinion." Journal of American Studies 41, no. 3 (October 24, 2007): 557–79. http://dx.doi.org/10.1017/s0021875807003994.

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United States foreign-policymakers have enthusiastically backed policies of promoting democracy abroad. But do the American people support these plans? Evidence from polls reveals that while people generally like the idea of exporting freedom, they do not view it as a top priority. Other concepts such as political and economic security are valued more by the American public. Backing for democracy promotion also seems to be waning in recent years. I examine these issues and offer possible reasons for this “gap” in response to democracy promotion among American people. I also explain the implications of these findings for America's foreign policy, including the types of government the US appears to support in the wake of military operations. I conclude with an examination of why the policy of democracy promotion has not been more popular with the American people, evaluating competing arguments that the policy is flawed, as opposed to simply a case of poor public relations.
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Kronenfeld, Jennie J., Dorothy Maysey, Joan G. McGee, Jerry Dell Gimarc, Kirby L. Jackson, Steven N. Blair, and Zora Salisbury. "A Public Sector Health Promotion Program." International Quarterly of Community Health Education 7, no. 2 (July 1986): 167–72. http://dx.doi.org/10.2190/xta8-xbq5-ytq5-kb7l.

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The use of a volunteer model in the provision of health promotion programs in the public sector is described based on the experiences of the Carolina Healthstyle Project, originally a health promotion project for state employees in the Columbia, South Carolina metropolitan area and now expanding to all state employees, public school district employees, and, in a more limited fashion, to state government retirees. The revised models for this project may be particularly helpful to other modestly-funded health promotion efforts.
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Gardner, Jillian. "Ethical issues in public health promotion." South African Journal of Bioethics and Law 7, no. 1 (April 22, 2014): 30. http://dx.doi.org/10.7196/sajbl.268.

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Herman, Helen, and Eva Jané-Llopis. "Mental health promotion in public health." Promotion & Education 12, no. 2_suppl (June 2005): 42–47. http://dx.doi.org/10.1177/10253823050120020107.

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Gold, J., M. E. Hellard, M. S. Lim, H. Dixon, M. Wakefield, and C. K. Aitken. "Public-Private Partnerships for Health Promotion." American Journal of Health Education 43, no. 4 (July 2012): 250–53. http://dx.doi.org/10.1080/19325037.2012.10599243.

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McQueen, David V. "NCDs, health promotion and public health." Global Health Promotion 20, no. 4_suppl (December 2013): 90–92. http://dx.doi.org/10.1177/1757975913501007.

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Kobayashi, Yoko. "ICONE19-44117 Promotion of Public Awareness relating Nuclear Power in Young Generation." Proceedings of the International Conference on Nuclear Engineering (ICONE) 2011.19 (2011): _ICONE1944. http://dx.doi.org/10.1299/jsmeicone.2011.19._icone1944_36.

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Rovito, Michael J., Thomas F. Gordon, Sarah Bauerle Bass, and Joseph DuCette. "Perceptions of Testicular Cancer and Testicular Self-Examination Among College Men." American Journal of Men's Health 5, no. 6 (June 9, 2011): 500–507. http://dx.doi.org/10.1177/1557988311409023.

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Testicular self-exam (TSE) is an important tool to prevent late-stage diagnosis of testicular cancer (TC). However, most young men remain unaware of their risk for TC despite a growing number of interventions promoting knowledge and awareness of the disease. Of those interventions, very few discuss perceived vulnerability, perceived value of health promotion, and/or preference for informational materials as viable predictors of behavioral change. In this study, 300 university males were surveyed on their perceptions of vulnerability, perceived value of health promotion methods, TC/TSE knowledge, and preference for health promotional information. The results indicated that men were generally unaware of TC and were unsure of their risk of developing the disease. Participants reported very positive responses to questions about the value of health promotion methods, particularly TSE, and indicated a high intention to perform health promotion behaviors. Most important, participants noted that they preferred personalized, tailored information to learn about TC and TSE. Significant predictors of intention to perform TSE include knowledge and awareness of TC/TSE, perceived value of health promotion, and attitudes. Significant predictors of promotional tool preferences differed among generalized pamphlets, personalized messages, and group training sessions. The authors recommend that researchers tailor promotional messages in TC/TSE awareness campaigns with an individual’s preference for promotional tool.
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Sunarya, Lusyani, Maimunah Maimunah, and Kris Budiyanto. "Video Promosi Beasiswa Student Get Student Pada Universitas Raharja." CICES 6, no. 1 (February 5, 2020): 90–99. http://dx.doi.org/10.33050/cices.v6i1.882.

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The role of promotion in introducing various educational institutions especially at universities is very important, so that the public can get to know the message conveyed. This is evidenced by the growing type of promotion applied at several universities today, such as promotional videos, company profile videos, banners, brochures and others. With the various types of promotions, a university has a wider opportunity to be known by the public. Likewise with Raharja University, one of which has a type of Student Get Student (SGS) scholarship promotion. Raharja University is a private university with a concentration in management and computer science teaching located in Cikokol, Tangerang City. However, the SGS program still does not have its own promotional video. Therefore the SGS promotional video is needed so that the SGS program is increasingly known, especially by Raharja Students themselves and interested in joining the SGS scholarship program. By applying data collection methods and stages of the concept of media production consisting of stages of pre-production, production and post-production. And also using supporting applications, Adobe Photoshop CC 2017 and Adobe After Effect CC 2017. Video This scholarship program SGS is expected to help the marketing department in increasing the target of new student admissions each year.
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李, 易玲. "Study on Promotion Strategy of Regional Public Brand Promotion in Agricultural Products." Modern Marketing 08, no. 04 (2018): 25–31. http://dx.doi.org/10.12677/mom.2018.84004.

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Ramadhani, Neula Armyttha Rizki. "LITERATURE REVIEW: THE ROLE AND EFFECTS OF HOSPITAL HEALTH PROMOTION ON HEALTH POLITICS." Indonesian Journal of Public Health 16, no. 2 (August 30, 2021): 327. http://dx.doi.org/10.20473/ijph.v16i2.2021.327-335.

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ABSTRACTAn applicable health system must be integrated with existing health facilities in the community, such as health facilities at hospitals. One of the efforts made by the hospital is hospital health promotion aimed to enable patients and their families to prevent health problems, improve health more independently, and be active in the healing process, of course while being supported by policy regulations. This study aimed to describe the implementation of hospital health promotion as a health political product that certainly affects the degree of public health. This study was a literature review. Data were collected by library research. Based on the results, making a political decision (especially in the health sector) would affect the health of the community, in addition to politics being influenced by the state of public health. The role of hospitals as health promoters could be realized through hospital health promotion with a new preventive paradigm. Moreover, health promotion could also help improve fair and equal health services while still prioritizing quality and promoting preventive and promotive efforts. More numbers of health personnel both in the curative and preventive treatment should be considered for health policymaking to improve health services, especially in hospital settings. Keywords: health promotion in hospital, health politics
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Parker, Robert J., Hossein Nouri, and Andrew F. Hayes. "Distributive Justice, Promotion Instrumentality, and Turnover Intentions in Public Accounting Firms." Behavioral Research in Accounting 23, no. 2 (November 1, 2011): 169–86. http://dx.doi.org/10.2308/bria-50020.

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ABSTRACT This study investigates turnover intentions in public accounting firms using organizational justice. In the proposed theoretical model, the key construct is promotion instrumentality, the belief that the organization rewards strong employee performance with promotions. Employee perceptions of distributive justice influence promotion instrumentality, which, in turn, influences turnover intentions. Further, the relation between instrumentality and turnover is moderated by job performance. When instrumentality is low, employees with high job performance are more likely to leave the firm. To investigate the theoretical model, a survey was administered to auditors in several public accounting firms. Statistical results support the model.
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Damayanti, Fenny, and Sofiatiningsih Sofiatiningsih. "Promotion." Journal of Secretary and Business Administration 3, no. 1 (February 12, 2019): 69. http://dx.doi.org/10.31104/jsab.v3i1.80.

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One of the issues every higher educational institution faced is how they can increase numbers of students enrolled within the institution. Competition among educational institutions struggling for the market shares has encouraged them to find an effective way to introduce their institutions. Promotion could be considered as one of the ways to introduce the product and/or services to customers. Promotion could be direct and indirectly influencing the customer’s buying decision. The purpose of this study is to know the influence of promotion toward decision to become a student of ASMTB. The other thing is what is the most effective or acceptable type of promotion among advertising, sales promotion, personal selling, and public relations, that suitable for customers (college students to be). Method used in collecting data is done by distributing questionnaires to 203 respondents, they are students of ASMTB in 1st, 2nd and 3rd grade. Research is conducted in ASMTB Bandung. This research applied quantitative and descriptive analysis methods. The results demonstrated that promotion: advertising, sales promotion, personal selling, and public relation, were 59,1% influencing customers’ decision to become the students of ASMTB. The following is the findings and recommendations: advertising as one of promotional methods done through social media were considered effective since it could be spread to different places and be repeated from time to time. Promotion through social media was also suitable for millennials who actively used social media. Therefore, advertising should be done periodically. Sales promotion as the other method of promotion used through a member get member program, was considered a success since it would motivate them to get more incentives and as a way to improve their selling and communication skills. Personal selling was also a well accepted method of promotion through a form of school visit. Personal selling was considered a tool to handle objections from customers. Keywords: buying decision, buying decision strategy, promotion, promotion strategy
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Surya Diarta, I. Ketut. "Promotion Strategy of Borobudur World Cultural Heritage Site for International Tourists." Udayana Journal of Social Sciences and Humanities (UJoSSH) 1, no. 2 (September 29, 2017): 190. http://dx.doi.org/10.24843/ujossh.2017.v01.i02.p12.

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The poor promotion strategies of Borobudur caused the low international tourists’ arrival. Therefore, this study aimed to develop promotion strategies for the Borobudur world cultural heritage site as a tourist attraction for foreign tourists. Respondents were selected by accidental sampling of 50 tourists combined with FGD of local tourism stakeholders. Data were analyzed using descriptive qualitative method and SWOT analysis. The results showed that: (1) Strategy SO can be reached by public relations by making online publicity and using endorser to reach international coverage, (2) Strategy WO achieved through the financial support for advertising, sales promotion, personal selling, and direct marketing ( 3) Strategies ST approached with the digital promotion supported by strong branding and assisted personal selling and direct marketing, and (d) Strategies WT by promoting Borobudur market in Asia, America, and especially Australia through increasing frequency of sales promotio.n and direct marketing supported by advertising to the target market.
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Brink, Alisa G., Carolyn Strand Norman, and Benson Wier. "Attained Education and Promotion in Public Accounting." Issues in Accounting Education 31, no. 3 (August 1, 2015): 301–20. http://dx.doi.org/10.2308/iace-51244.

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ABSTRACT The purpose of this study is to investigate the effects of various educational degree paths on promotion probabilities in public accounting in the Big 4 firms. We analyze survey responses from 860 accounting professionals in the United States who work at the Big 4 accounting firms to examine six distinct degree paths. Survival analyses indicate that Master's and M.B.A. degrees positively impact promotion probability relative to 120-hour or 150-hour undergraduate degrees. In general, technical degrees (Master's of Tax or Master's of Accountancy) offer a higher promotion probability for senior to manager, and M.B.A. degrees offer a higher promotion probability for senior manager to partner. This suggests that an M.B.A. with a concentration in tax or accountancy might be the best degree path for success in the accounting profession. Our results should be of interest to all accounting stakeholders, including accounting program advisors and their student advisees, accounting firms, state boards of accountancy in the United States, as well as the Federation of Schools of Accountancy.
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Dobe, Madhumita. "Health promotion: The new public health agenda." Indian Journal of Public Health 54, no. 3 (2010): 117. http://dx.doi.org/10.4103/0019-557x.75732.

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TSUKADA, Tomomi. "Promotion of Utilization of Outdoor Public Space." Japanese Journal of Real Estate Sciences 33, no. 2 (September 27, 2019): 29–36. http://dx.doi.org/10.5736/jares.33.2_29.

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 . "Knowledge management for new public health promotion." TSG 86, no. 4 (April 2008): 171. http://dx.doi.org/10.1007/bf03082063.

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Elbel, Brian, Glen B. Taksler, Tod Mijanovich, Courtney B. Abrams, and L. B. Dixon. "Promotion of Healthy Eating Through Public Policy." American Journal of Preventive Medicine 45, no. 1 (July 2013): 49–55. http://dx.doi.org/10.1016/j.amepre.2013.02.023.

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Parker, Elizabeth. "Public Health and Health Promotion: Developing practice." Health Promotion Journal of Australia 17, no. 2 (2006): 153. http://dx.doi.org/10.1071/he06153.

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Morris, David, and Joseph D. Fridgen. "Public Policy and Private Promotion in Tourism." Tourism Recreation Research 19, no. 2 (January 1994): 35–41. http://dx.doi.org/10.1080/02508281.1994.11014706.

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Kleiman, Mark. "Beyond treatment: Abstinence promotion as public policy." Pharmacology Biochemistry and Behavior 46, no. 2 (October 1993): 495. http://dx.doi.org/10.1016/0091-3057(93)90388-a.

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35

Smith, R. Drew. "The Diminished Public, and Black Christian Promotion of American Civic Ideals." Religions 12, no. 7 (July 7, 2021): 505. http://dx.doi.org/10.3390/rel12070505.

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Black public activism has been guided largely by black affinities toward the U.S. Constitution, including its core democratic liberalist premises. This range of constitutionally defined political possibilities has both animated (and confined) a sense of public imagination and agency for many black Christians. Divergences and convergences between black religion-based public confidence and dissent are examined here, with reference to three paradigmatic approaches: (1) civil religious patriotism; (2) religious counter-publics; and (3) socio-religious liminality and semi-publics. Contrasts and continuities between these approaches are examined with attention to the impact of these approaches on a beleaguered and diminished American public realm and their relative affirmations or negations of broad understandings and undertakings of public purposes.
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Romadlon, Fauzan, Pungky Febi Arifianto, and Nofrizaldi Nofrizaldi. "Persepsi Komunikasi Visual Terhadap Media Promosi BRT (Bus Rapid Transit) Trans Jateng Koridor Purwokerto - Purbalingga." Ultimart: Jurnal Komunikasi Visual 14, no. 1 (June 21, 2021): 56–66. http://dx.doi.org/10.31937/ultimart.v14i1.1996.

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Bus Rapid Transit (BRT) is one of public transportation modes in Purwokerto-Purbalingga that has a visual communication element as form as transit ads for a tourism promotion media. This study aims to analyze public perceptions in terms of the effectiveness of visual communication of the promotional media. This study uses a Likert scale to assess and ANOVA to analyze the results. The results of the study indicate that the perception criteria are based on demographic factors, especially gender and job type. Men and women have different perspectives regarding the visual communication design that is applied in BRT. This study also illustrates that the expected promotion of the community as general is increasingly diverse. Promotion is expected not to be limited to tourism promotion, it is also possible to promote culinary, batik promotion, and invitations to use public transportation to campaign to prevent corrupt behavior. Keywords: perception; promotion media; visual communication; bus rapid transit; Purwokerto-Purbalingga.
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Astuti, Putu Ayu Swandewi, Ni Made Dian Kurniasari, Ketut Hari Mulyawan, Susy K. Sebayang, and Becky Freeman. "From glass boxes to social media engagement: an audit of tobacco retail marketing in Indonesia." Tobacco Control 28, e2 (May 30, 2019): e133-e140. http://dx.doi.org/10.1136/tobaccocontrol-2018-054833.

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ObjectiveTo assess tobacco promotion intensity, retailer behaviours and tobacco company efforts to link retailer marketing to online channels.MethodsWe completed an audit of tobacco advertisements and promotions at 1000 randomly selected cigarette retailers in Denpasar, Bali, Indonesia that included an observation checklist, digital photos and structured interviews with retailers. We then calculated the tobacco promotion index for each retailer and made comparisons based on store types. Next, we conducted a photo analysis from 100 randomly selected retailers to explore links to online channels and other promotional cues to engage young people.ResultsMini-markets have both the highest total number of promotions and the highest indoor promotion index with a mean score of 5.1 and 3.7, respectively. Kiosks have the highest outdoor promotion index with a mean score of 1.6. Most of the retailers (98.9%) displayed cigarettes, more than half of kiosk retailers (54.8%) and mini-market retailers (56.3%) admitted selling cigarettes to young people, and 74% of kiosk retailers sell single stick cigarettes. We found links to online marketing, including two hashtags and a company website. Promotional materials also included youth-focused content such as English taglines, new products and small packs.ConclusionTobacco companies in Indonesia have strategically differentiated their advertisements based on retailer type and have bridged conventional retailer marketing to online channels. Reforming Indonesian tobacco laws to include bans on single sticks and small pack sales, point-of-sale advertising, including displays, and enforcement of laws on sales to minors is urgently required.
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Czaplewski, Andrew J., and Eric M. Olson. "Adaptive Strategies of Tobacco Firms Subsequent to the 1998 Master Settlement Agreement: An Examination of Emergent Tobacco Promotional Mix Efforts." Social Marketing Quarterly 9, no. 1 (March 2003): 3–17. http://dx.doi.org/10.1080/15245000309104.

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This article uses the promotional mix framework to examine tobacco promotional efforts in five distinct categories: advertising, sales promotion, direct marketing, personal selling, and public relations. We specifically explore how tobacco companies are adapting their promotional efforts in each category subsequent to the 1998 Master Settlement Agreement (MSA) among the five largest tobacco companies and 46 states. We utilize primarily marketing popular press literature and a comparison between 1998 and 1999 tobacco promotional expenditures to provide a comprehensive picture of emergent tobacco promotional efforts in response to the new restrictions. Numerous adaptations within each category are examined. In particular, substantial new expenditures in the areas of trade-oriented sales promotions, direct marketing, and public relations activities are revealed. Specific tactics being used in each of the five promotional mix categories are discussed.
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MIDDLETON, JOHN D. "Health promotion is peace promotion." Health Promotion International 2, no. 4 (1987): 341–45. http://dx.doi.org/10.1093/heapro/2.4.341.

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Pati, Sanghamitra, and Abhimanyu Singh Chauhan. "Health promotion: An integral discipline of public health." South East Asia Journal of Public Health 2, no. 1 (June 10, 2013): 3–7. http://dx.doi.org/10.3329/seajph.v2i1.15253.

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Health promotion is the process of enabling people to increase control over and to improve their health and is emerging as a critical domain of public health. Over the last two decades, the medical model of health care, with its reliance upon clinically oriented experts, has begun a subtle shift that highlights towards a participatory model of health promotion emphasizing healthful lifestyles and healthy communities. This health promotion movement demands public health professionals to create alliances with other disciplines which would ultimately strengthen a holistic model of health as envisaged by World Health Organization. Health promotion encompasses five key strategies with health communication and education as cornerstones. Although developed countries have incorporated health promotion activities as an integral component of their public health system and initiated health promotion education systematically, developing countries are yet to adopt the same. The present paper attempts to explore the importance of health promotion as a core discipline and tool in advancing public health education, research and practice. It further illustrates few health promotion models that have been adopted and practiced for community health development. The paper advocates for stronger recognition health promotion as an integral entity and incorporation of health promotion in all domains of public health.South East Asia J Public Health | Jan-June 2012 | Vol 2 Issue 1 | 3-7 DOI: http://dx.doi.org/10.3329/seajph.v2i1.15253
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Asante, Edward, Edward Markwei Martey, and Joseph Owusu Kwakye. "Impact of Promotional Tools on Marketing of Library Services: An Exploratory Study of Polytechnics in Ghana." International Journal of Technology and Management Research 2, no. 1 (March 12, 2020): 16–25. http://dx.doi.org/10.47127/ijtmr.v2i1.47.

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The study investigates the impact of promotional tools on marketing of library services. The study explores the relationship between promotional tools constructs: personal selling, sales promotion, public relations and advertising on marketing of library services among selected Polytechnics in Ghana. With the aid of SPSS, the following statistical method were employed: supporting literature for measurement scales, values of cranach’s alpha for construct values, descending means of constructs, skewness and kurtosis on the constructs, correlations and regression analyses on a sample of 402 obtained through convenience sampling method. The study revealed that, all the constructs of the promotional tools thus personal selling, sales promotion, public relations and advertising have significant positive relationship with marketing of library services. The study suggests that the professional training of library staff should include courses such as personal selling, sales promotion, public relations and advertising. . Library staff should be trained and develop skills on how to handle users request and establish a good personal relationship with users of the library. Library staff should be oriented on the procedures to handle complaints and find lasting sloutions to them. Users should be updated with the list of new databases, online services and new journals via notice board, leaflets and newsletters as well as the institutional websites. Library staff should collaborate with professional markerters on the application of the marketing mix in the promotion of their services. Keywords: Advertising, Personal selling, Sales promotion, Public relations, Academic libraries
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Fong Yee Chan, Fanny. "The perceived effectiveness of overt versus covert promotions." Journal of Product & Brand Management 29, no. 3 (August 12, 2019): 321–34. http://dx.doi.org/10.1108/jpbm-06-2018-1912.

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Purpose The purpose of this study contributes to literature on marketing communications by empirically contrasting the effectiveness of a new form of covert promotions (product placement in recipes) and an overt promotion (traditional advertisement). The mediating role of perceived believability of promotional materials and the moderating roles of advertising skepticism and brand awareness were examined based on a conceptual model. Design/methodology/approach A Web-based experiment with 2 (form of promotion: overt versus covert) × 2 (brand awareness: low versus high) between-subjects full factorial design was used. A public sample of 537 participants had participated in the study. The conceptual model was further tested on 106 participants using stimuli of a fictitious brand. Findings A two-stage moderated mediation analysis shows that the perceived believability of promotional materials was a significant mediator of the form of promotion and brand evaluations. Consumers showed a higher level of believability toward covert promotion, which, in turn, led to more positive evaluations of the promoted brand. Advertising skepticism and brand awareness were found to significantly moderate the relationship between form of promotion and attitudes toward the promoted brands. A similar pattern of results was obtained when stimuli of a fictitious brand were used. Originality/value This research addresses an important issue in marketing communication and extends the understanding of the perception of overt and covert promotions by examining the underlying mediating and moderating variables, which have rarely been explored before. The results guide marketers in developing effective marketing communication strategies for well-known, less well-known and even new brands. It also directs policymakers to consider whether integrated branded content in recipes should be disclosed to protect consumers from surreptitious promotions, which may help to lower consumers’ skepticism toward advertising in the long run.
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Lexchin, Joel. "Pharmaceutical Promotion in Canada: Convince Them or Confuse Them." International Journal of Health Services 17, no. 1 (January 1987): 77–89. http://dx.doi.org/10.2190/4w1h-e70t-tl9x-vggc.

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Currently, drug companies are spending in excess of $200 million annually on promoting their products to Canadian physicians. Although the industry has adopted a voluntary code of advertising practice, this has not prevented gross excesses in all forms of pharmaceutical promotion: drug-company sponsored continuing medical education, and promotion through the public media, detailers, direct mail, sampling, and journal advertising. Not only does advertising add to the cost of drugs, but physicians' reliance on information conveyed through advertising leads to poor prescribing and consequently to significant adverse health effects for patients. Reforms of promotional practices are possible, but the initiative is unlikely to come from either the medical profession or the government. Pressure applied through an emerging grass-roots movement is the best hope for change.
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Sun, Lili, and Jingzhen Xie. "An Exploration of Reading Promotion and Readers’ Advisory at Chinese Public Libraries." Reference & User Services Quarterly 56, no. 2 (January 4, 2017): 96. http://dx.doi.org/10.5860/rusq.56n2.96.

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Reading promotion and readers’ advisory (RA) are key services of the public library. Reading as a concept and an activity has a long history in China. This study is to first have a thorough examination of reading promotion and RA through the literature, and then to focus on exploring the two main research questions: what the current state of RA services is at Chinese public libraries and what Chinese public library users are interested in reading. To conduct the study, 236 libraries at the provincial and municipal levels are chosen as representatives. Some key findings of the study include that Chinese libraries have been paying more and more attention to the importance of reading and reading promotion; a variety of reading promotion activities are being carried out in public libraries nationwide; Chinese librarians are proactive in promoting reading and applying new technologies (e.g., WeChat, Blog and library website) to reach out patrons; nonfiction reading is still considered vital in Chinese culture. This study suggests more can be done to improve the service than providing new titles on the library website which is currently the main reading promotion activity online. Libraries should more actively provide RA services (e.g., writing book reviews and developing RA software) and consider introducing formal RA services to user services to overcome the weakness of inadequacy of explicit RA.
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Howze, Elizabeth H., Grant T. Baldwin, and Michelle Crozier Kegler. "Environmental Health Promotion: Bridging Traditional Environmental Health and Health Promotion." Health Education & Behavior 31, no. 4 (August 2004): 429–40. http://dx.doi.org/10.1177/1090198104265591.

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This article highlights the juncture between environmental health and health promotion and underscores the need for health promotion involvement in environmental health practice. It begins with a synopsis of current issues in environmental public health and deficiencies in environmental public health practice that could be partly ameliorated by an increased focus on environmental health promotion. Environmental health promotion lies at the intersection between the two disciplines and can be defined as any planned process employing comprehensive health promotion approaches to assess, correct, control, and prevent those factors in the environment that can potentially harm the health and quality of life of present and future generations. An introduction is also provided to the six articles contained in this special issue focused on environmental health promotion, and a brief discussion of crosscutting themes and issues is presented.
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Helfer, Tannys, David Faeh, Eefje Luijckx, Sibylle Frey, Annemarie Berg, and Karin Anne Peter. "The Connection between Health Promotion, Prevention, and Psychosocial Health: An Innovative Action Model." Open Public Health Journal 13, no. 1 (December 31, 2020): 850–55. http://dx.doi.org/10.2174/1874944502013010850.

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The promotion of psychosocial health among individuals, groups, and society is becoming an increasingly important task and research topic in the field of public health. Psychosocial health is a complex interaction between the psyche of an individual and the social environment in which that individual lives. Promoting psychosocial health is often challenging and complex for health care professionals. Therefore, an important question of public health significance is: how can we address and improve the psychosocial health of individuals, groups, as well as society in general? An interdisciplinary team of specialists at the Department of Health Professions at the Bern University of Applied Sciences, Switzerland, focused on the connection between health promotion, prevention, and psychosocial health. This team newly defined these topics in relation to how they could be synergistically combined to promote psychosocial health. Additionally, they presented an action model to graphically depict their connection. The proposed action model is based upon already well-established concepts, models, frameworks in health promotion, and prevention practice. In a further step, they have depicted them in a way that clearly integrates and combines their core concepts for their practical application in promoting psychosocial health. As these topics are overlapping, their clear illustration is important in promoting their systematic and planned usage. This new and innovative approach encourages the systematic usage of health promotion and prevention for the promotion of psychosocial health. The next step would be the implementation and evaluation of this action model, especially the measurement of the outcome (psychosocial health). The integrative and intentional use of health promotion and prevention is an innovative approach for the promotion of psychosocial health in public health practice.
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Dr. C. Gobalakrishnan, Dr C. Gobalakrishnan, and D. Deepika D. Deepika. "A Study on Perception About Promotion among the Employees in the Public Sector Organization." Indian Journal of Applied Research 3, no. 8 (October 1, 2011): 653–54. http://dx.doi.org/10.15373/2249555x/aug2013/210.

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Pulido, Marta, Jose Vazquez González, and Jose Vazquez González. "PUBLIC RELATIONS AND EVENTS: THE ORGANIZATION OF FESTIVALS AS A TOOL FOR CULTURAL PROMOTION." IROCAMM-International Review Of Communication And Marketing Mix 2, no. 2 (2019): 13–23. http://dx.doi.org/10.12795/irocamm.2019.v02.i02.02.

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Festivals not only fulfill their traditional role as an institution that allows to present, spread or preserve the culture of a society, but also stand out for their ability to generate wealth in the cities where they are celebrated, for their contribution to the diversification of the tourism product or the improvement of the image of the place (Devesa, Báez, Figueroa and Herrero, 2012). Specifically, film festivals have a much greater importance playing a fundamental, but not recognized, role for the development of the industry and the history of cinema (Vallejo, 2014, p.14). Under this perspective, the main objective of this work is to observe the organization of the SCC Express Short Film Festival, in order to propose a sequenced model for the organization of events as a tool for communication and promotion of the cultural industry. The application of the methodological design designed for the application of the proposed case study allows to establish a 9-phase model for the organization of festivals as a technique of promotion and cultural development at the local level.
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Sarmiento, Juan Pablo. "Healthy universities: mapping health-promotion interventions." Health Education 117, no. 2 (February 6, 2017): 162–75. http://dx.doi.org/10.1108/he-07-2016-0028.

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Purpose The purpose of this paper is to map out and characterize existing health-promotion initiatives at Florida International University (FIU) in the USA in order to inform decision makers involved in the development of a comprehensive and a long-term healthy university strategy. Design/methodology/approach This study encompasses a narrative literature review on health promotion in higher education institutions and the identification and characterization of the various health-promotion initiatives associated with the subject of healthy universities at FIU. The characterization of health-promoting initiatives relied on the stakeholder analysis approach. Using the information obtained from this study, a map for promoting health initiatives with their location, capacities, leadership, and resources was established. Findings Most publications on health-promoting universities are limited to partial experiences’ reproduction. Self-financing health-promoting initiatives foster competition and work in silos. Gains of health-promotion interventions require governance, participation, and academic considerations. This study highlights the need for standards and minimum requirements for the mapping and characterization of health-promoting initiatives within institutions of higher education. The health-promotion strategy should fall within the university’s social responsibility policy. Originality/value This study helps identify organizational strengths and weaknesses and can inform decision makers seeking to establish policies and strategies as well as defining priorities and courses of action for healthy universities.
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Atmaja, Suhendra, and Poppy Ruliana. "Strategi Promosi Hotel melalui Wisata Syariah dalam Meningkatkan Kualitas Pelayanan Jasa." InterKomunika 2, no. 2 (January 20, 2018): 182. http://dx.doi.org/10.33376/ik.v2i2.38.

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Abstract. Sari Ater Hotel & Resort is located area Ciater Subang Regency is a company entrusted by the Municipal Government to manage the natural attractions of hot water Ciater promotion strategy based travel sharia done by far is direct (direct promotion) and indirectly (indirect promotion) addressed to the consumers / travelers to encourage the achievement of promotional services, companies need to provide additional services (supplement service) on transactions core services (core services) so that core services can provide satisfaction, additional services may be reflected in the mix elements of service offered Sari Ater Hotel & Resort to the visitors / tourists. The problem is how do promotional strategies Sari Ater Hotel & Resort through sharia travel in improving the quality of service. The purpose of this study is to analyze the mengetahuai and promotional strategies Sari Ater Hotel & Resort through sharia travel in improving the quality of service to the tourists. The concept of promotion strategies in this study refers to the opinion of Philip Kotler (2002) who argued that in order to effectively promote the need for the promotion mix, which is the optimal combination for any kind of events or the selection of the most effective promotional activities to increase sales. There are four types of promotional activities, among others: advertising, personal selling, sales promotion, public relations and direct promotion. The method used is descriptive qualitative, key informants and informant in this research is Marketing Manager Sari Ater Hotel & Resort, Public Relations Manager Sari Ater Hotel & Resort, Front Liner, F & B Manager Sari Ater Hotel & Resort and the few tourists who come visit. Data was collected through several stages, observation, interview, documentation and triangulation. Data analysis technique is done through data reduction, display, verification / conclusion (Miles & Huberman). The results showed that of the four starategi sale Sari Ater Hotel & Resort through sharia travel tend to do personal selling, sales promotion and direct dam for the promotion, while the public relations strategy to do more personal approach was persuasive, so as to form the image and reputation. All four of these strategies can actually improve the quality of service the hotel proved to the many tourists who come both from domestic and from abroad, including from Japan, Saudi Arabia, Singapore and Malaysia.Keywords : Communication, Promotion Strategy, Quality of Service
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