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Journal articles on the topic 'Public Relations and Advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Ismail, Tengku Adrian, and Jamilah Haji Ahmad. "Public Relations vs. Advertising." Jurnal Komunikasi, Malaysian Journal of Communication 31, no. 2 (2015): 117–30. http://dx.doi.org/10.17576/jkmjc-2015-3102-08.

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Block, Eleanor S. "Advertising and public relations." Communication Booknotes Quarterly 29, no. 1 (1998): 15–17. http://dx.doi.org/10.1080/10948009809361548.

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Newsom, Doug. "Advertising and public relations law." Public Relations Review 24, no. 4 (1998): 560–61. http://dx.doi.org/10.1016/s0363-8111(99)80120-9.

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Walle, Alf H. "Beyond Advertising and Public Relations:." Journal of Marketing for Higher Education 3, no. 1 (1990): 1–4. http://dx.doi.org/10.1300/j050v03n01_01.

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Абдуллаева, З. М., А. М. Эминова, and Л. Ш. Султанова. "The Role of Public Relations and Social Media Advertising." Экономика и предпринимательство, no. 4(129) (May 31, 2021): 800–803. http://dx.doi.org/10.34925/eip.2021.129.4.153.

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В статье рассматривается роль, сущность и необходимость рекламы и PublicRelations в постоянно меняющихся рыночных условиях. В данной научной работе определены основные преимущества применения социальных сетей в продвижении товаров и услуг компаний, в том числе рассмотрен рейтинг социальных сетей в России на январь 2021 года. Также в статье определены основные виды реклам и методы PR-деятельности, которые встречаются в российской практике за последние годы. The article examines the role, essence and necessity of advertising and Public Relations in theever-changing market conditions. This scient

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Kádeková, Zdenka, and Anton Kretter. "Advertising and Public Relations Efficiency Measurement and Control." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 5(54) (June 30, 2011): 71–77. http://dx.doi.org/10.22630/pefim.2011.5.54.6.

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Public relations and advertising are important tools of marketing activities in meeting the business objectives, contributing the building of reputation and image of the enterprise and the customer´s awareness about the products. PR and advertising help to activate the customer´s interest in buying the product. Implementation of advertising and PR is a cost item for the enterprise. The amount of funds entered into advertising and PR is based on a comparison between actual and desired effect. Monitoring the efficiency of advertising and PR should be oriented primarily on measuring of microecono

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Harrison, S. L. "Pedagogical Ethics for Public Relations and Advertising." Journal of Mass Media Ethics 5, no. 4 (1990): 256–62. http://dx.doi.org/10.1207/s15327728jmme0504_4.

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Cohen, Yoel. "Rabbis in Israel, Public Relations and Advertising." Religion and Social Communication 23, no. 2 (2025): 303–21. https://doi.org/10.62461/yc051825.

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This article discusses public relations (PR) and advertising in the work of the rabbi in Israel. The rabbi’s influence is felt within the religious population such as through the Sabbath sermon from the synagogue pulpit to congregants, but the media is an additional channel to spreading the rabbi’s religious message. The traditional, and secular Israeli Jewish population—as distinct from religiously observant (25 per cent of the Israeli Jewish population)—have no regular daily or weekly interaction with the synagogue, which raises the question of the rabbis using extra-synagogual channels to r

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Rachynska, O. "SOCIAL ADVERTISING AS A METHOD OF ESTABILISHING SUSTAINABLE PUBLIC RELATIONS." Bulletin of Taras Shevchenko National University of Kyiv. Public Administration 10, no. 1 (2018): 31–34. http://dx.doi.org/10.17721/2616-9193.2018/10-6/12.

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The purpose of the article is to study social advertising as a method of establishing sustainable social relations, the peculiarities of using social advertising tools in management and approaches to the institutionalization of social advertising. It is established that the reform of the socio-economic development management system in Ukraine requires the development of new approaches to the solution of the tasks of institutional, regulatory and informational support for social change. One of the most important conditions for the effectiveness of this process is the effectiveness of the regula

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Fedotova, Larisa N. "Advertising and Public Relations at the End of Covid." Izvestia Ural Federal University Journal Series 1. Issues in Education, Science and Culture 28, no. 2 (2022): 168–76. http://dx.doi.org/10.15826/izv1.2022.28.2.036.

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The study is based on an analysis of the state of the advertising and public relations market in Russia in 2021, which can be called the end of covid. The goal is to identify the main content trends, the location of the social advertising. Possible trends in advertising flows and, in particular, the activities of public relations structures related to the upcoming electoral cycle in the country, and, in particular, the need to work on a country study brand are discussed.

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Моисеева and Olga Moiseeva. "Advertising and public relations personnel training: the moral and etical aspects." Socio-Humanitarian Research and Technology 1, no. 1 (2012): 0. http://dx.doi.org/10.12737/89.

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TSYLIURYK, Tetiana. "TEXT-IMAGE RELATIONS IN TRADITIONAL AND POSTMODERN PUBLIC SERVICE ADVERTISING (BASED ON ENGLISH PSA ON COVID-19)." Folia Philologica, no. 1 (2021): 70–77. http://dx.doi.org/10.17721/folia.philologica/2021/1/8.

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The article is dedicated to the analysis of text-image relations as of two different semiotic modes within the framework of multimodal studies in the traditional and postmodern English public service advertising (PSA) on COVID-19. The tendency towards image-centricity and linguistic compression in the design of ads has influenced intermodal cohesion in PSA posters. Traditional PSA is advertising based on explicit cohesive ties and semantic redundancy. Intermodal cohesion in traditional PSA builds on hierarchical relations of elaboration and linear relations of illustration. Postmodern PSA is a

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Нехайчук, Д. В., А. А. Джелилов, А. И. Карлова, and Е. А. Фомина. "The system «Public Relations» in the hospitality industry: practical aspects." Экономика и предпринимательство, no. 5(142) (August 21, 2022): 862–66. http://dx.doi.org/10.34925/eip.2022.142.5.163.

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В научной статье крымских авторов рассматриваются актуальные вопросы развития «Public Relations» в современном гостиничном хозяйстве. На примере гостиничного предприятия показаны главное содержание деятельности и главный источником доходов, проанализированы основными потребители базы размещения., а также динамика объемов продаж и ключевые рынки сбыта. Доказывается, что гостиничная сфера стимулирует предпринимательскую деятельность, создаёт рабочие места и способствует увеличению доходов бюджета страны, что в свою очередь положительно сказывается на благосостоянии государства в целом. А в услов

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Kankam, George. "Are Public Relation Strategies Useful for Ghanaian Public Universities: An Exploratory Inquiry on the University of Education, Winneba in Ghana." Archives of Business Research 10, no. 7 (2022): 66–78. http://dx.doi.org/10.14738/abr.107.12317.

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Universities in the twenty-first century must use successful public relations methods to communicate with both external and internal audiences. Ghana's public universities are dedicated to change, which necessitates the creation of public relations techniques to increase student enrolment. The exploratory inquiry was used in this study. The consequences of public relations tactics on public relations strategies at Ghanaian public universities are examined in this paper. Based on the existing literature, it is concluded that public universities use a variety of marketing public relations strate

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McDonogh, Gary, and Cindy Wong. "Image Makers: Advertising, Public Relations and the Ethos of Advocacy:Image Makers: Advertising, Public Relations and the Ethos of Advocacy." American Anthropologist 105, no. 3 (2003): 658–59. http://dx.doi.org/10.1525/aa.2003.105.3.658.

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Adinda Viona Aurelia and Anas Hidayat. "Pengaruh Komunikasi Pemasaran Terhadap Minat Konsumen (Studi Kasus Di PT Haruman Multi Artha)." Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset 1, no. 5 (2023): 346–60. http://dx.doi.org/10.61132/lokawati.v1i5.184.

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The purpose of this study was to determine the effect of marketing communications which include advertising (advertising), sales promotion (sales promotion), public relations (public relations), direct marketing (direct marketing), personal selling (personal selling) on purchase intention. This type of research is quantitative with customer respondents at PT. Haruman Multi Artha totaling 60 respondents selected using purposive sampling technique. Data analysis used linear regression analysis with the IBM SPSS Statistics 23 test tool. The results showed that the marketing communications of PT

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Nwanmuoh, Emmanuel Ejiofo, Okolo-Obasi, Nduka Elda Vitalis, Imo, Godwin Ibe, Udu, Francisa Tochukwu, and Emeter, Patrick Okechukwu. "Public Relations Political Advertising Campaign and Voters’ Attitude." African Journal of Humanities and Contemporary Education Research 15, no. 1 (2024): 342–68. http://dx.doi.org/10.62154/fba92141.

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The purpose of this work was to assess public relations political advertising campaign in Nigeria’s general elections. Particular emphasis was on its effect on voter attitude in the 2023 general election in southeast region as it concerns voter registration, voter turnout and voters’ acceptance of election outcome. Both descriptive and inferential statistics were used to answer the three research questions. Primary data were generated from a sample of 400 selected respondents from the states using multi-staged sampling techniques. Results from the use of logit model shows that public relations

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Olinichenko, Kateryna S., Vitalij O. Kolesnyk, and Viktoriya O. Czoj. "Using Tools of Public Relations in Modern Conditions." Business Inform 5, no. 556 (2024): 303–9. http://dx.doi.org/10.32983/2222-4459-2024-5-303-309.

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Interaction with the public opens up the opportunity for companies to analyze the attitude of society to various problems, novel values and ways of life. It also allows us to respond to changes in influential centers, such as voters, legislatures, and other aspects of the environment. The main task of public relations (PR) is to form a positive perception of the object of PR among public opinion both in society as a whole and in specific groups, such as partners, consumers, employees of the organization, etc. A study by the method of expert assessments plus an additional interview is conducted

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Fayziyev, Tо'rabek. "CULTURE PABLIK RILEYSHNZ – PR (PUBLIC RELATIONS) AND ADVERTISING." Multidisciplinary Journal of Science and Technology 4, no. 10 (2024): 327–30. https://doi.org/10.5281/zenodo.14002480.

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This article examines the dynamics of the non-existence of public relations-PR (public relations) as a science. The role of public opinion in establishing the activities of organizations is indicated. The functions of public relations – PR are covered, such as the study of public opinion and its observation, monitoring of public movement, ensuring two-way interest between the organization and the public.

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Charmaine Scriven, Charmaine Scriven. "Marketing public relations {MPR)." Communicare: Journal for Communication Studies in Africa 21, no. 2 (2022): 29–41. http://dx.doi.org/10.36615/jcsa.v21i2.1820.

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This article addresses the Marketing Public Relations (MPR) concept, whose emergencecan partly be ascribed to the continuous debate regarding the respective boundariesof both the fields of public relations and marketing. The article first explains thenature of the debate and then explores the emergence and some theory of MPR. It alsoargues the position of MPR in the organisation and finally contemplates its future.This article in particular debates the current apprehension that MPR is merely productpublicity or mostly adds credibility to an organisation's product advertising efforts. Itargues

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Sweetser, Kaye D., Sun Joo (Grace) Ahn, Guy J. Golan, and Asaf Hochman. "Native Advertising as a New Public Relations Tactic." American Behavioral Scientist 60, no. 12 (2016): 1442–57. http://dx.doi.org/10.1177/0002764216660138.

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Yarasheva, Dilnoza. "SPONSORSHIP RELATIONSHIPS IN SPORTS MARKETING." MODERN SCIENCE AND RESEARCH 3, no. 2 (2024): 337–45. https://doi.org/10.5281/zenodo.10646660.

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<em>Along with the concept of sports marketing, the concept of sports industry has come forward. Sports marketing refers to the marketing of brands through sports and marketing sports for social purposes. Marketing promotion activities consist of personal selling, advertising, public relations and advertising. Public relations; It is a component of this activity aimed at creating a positive image by creating emotional connections with customers. In addition, the scope of the target audience that must be defined in public relations activities is expanding. This target audience includes not only

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Lopez-del-Castillo-Wilderbeek, Francisco Leslie. "El retorno de la inversión en las relaciones públicas, una revisión bibliográfica." Las Relaciones Públicas en el nuevo milenio: retos y oportunidades 10, no. 20 (2020): 71–90. http://dx.doi.org/10.5783/rirp-20-2020-05-71-90.

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This research has carried out a systematized bibliographic review to analyze how the return on investment (ROI) in communication, and specifically in public relations, has been theoretically treated. The financial measurement of communication outcomes represents a topic of great interest for the academic community because organizations need to know the real results of their communication efforts. At the same time, economic measurement turns out to be a variable that can be understood by the management of the organizations and allows them to know where the money is being spent. However, despite

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NGUYỄN THỊ MAI, TRANG. "Building Brand Commitment Through Brand Passion." Journal of Asian Business and Economic Studies 217 (July 1, 2013): 120–28. http://dx.doi.org/10.24311/jabes/2013.217.02.

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This study examines the effect of brand commitment on brand passion. It also investigates the role of some selected promotion-mix elements (i.e., advertising and public relations) in brand passion. A model depicting these relationships was tested with a sample of 386 consumers in HCMC, Vietnam. The results show that attitudes toward advertising and public relations have positive impacts on brand passion, and subsequently brand passion is a key factor influencing brand commitment. These findings imply that a firm is able to enhance brand passion through advertising and public relations. In so d

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Yulianti, Indri, and Muhammad Demsi Dupri. "Pengaruh Periklanan, Kualitas Pelayanan, Jaminan Rasa Aman Dan Hubungan Masyarakat Terhadap Minat Menabung Nasabah Bmt Assyafiiyah Di Kota Gajah Lampung Tengah." Jurnal Manajemen DIVERSIFIKASI 1, no. 4 (2021): 945–53. http://dx.doi.org/10.24127/diversifikasi.v1i4.1004.

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This study aims to determine the effect of advertising, service quality, guarantee of security and public relations on the saving interest of customers of BMT Assyafiiyah in Gajah City, Central Lampung. Data obtained from the questionnaire. The data analysis of this research was carried out using the Instrument Requirements Test, the analysis requirements testing for regression (Cross Section) and hypothesis testing. The results of this study indicate that advertising, quality of service, assurance of security and public relations together have an effect on customers' interest in saving at BMT

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Sari, Deswita, Arif Sugiono, and Ghia Subagja. "PENGARUH ADVERTISING, SALES PROMOTION, DAN PUBLIC RELATIONS TERHADAP CONSUMER LOYALTY DIERA DIGITALISASI." Jurnal Administrasi Bisnis 19, no. 1 (2025): 25–41. https://doi.org/10.26593/jab.v19i1.7145.25-41.

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This study aims to determine how much influence advertising, sales promotion and public relations on consumer loyalty in purchasing products at CV. Jaya Bakery in Bandar Lampung. The independent variables used in this study are Advertising (X1), Sales Promotion (X2), Public Relations (X3) as well as Consumer Loyalty as the dependent variable. This type of research explanatory research with a quantitative paradigm. The population in this study are consumers who are followers Instagram CV. Jaya Bakery, the data was obtained from a questionnaire using a scale likert which is spread through google

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Bryukhanova, Halyna. "Analysis of Basic Education Concepts in Ukraine and Canada (in the Field “Advertising and Public Relations”)." Educational Challenges 27, no. 1 (2022): 47–56. http://dx.doi.org/10.34142/2709-7986.2022.27.1.04.

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The aim of the article is to conduct a comparative analysis of basic research concepts in the Ukrainian and Canadian scientific space related to the concepts that characterize the general context of professional training, in particular in the field of advertising and public relations. The research methodology is based on general scientific and terminological methods, the comparative method. As a result, the comparison of the basic research concepts in the Ukrainian and Canadian scientific space are considered, namely, education, professional education, vocational education, continu

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Kolacheva, Irina O. "WORDS AND MEANINGS IN THE FRAMEWORK OF MENTAL SPACES OF ‘PUBLIC RELATIONS’ AND ‘PUBLIC DIPLOMACY’: THE LINGUODIDACTICS OF TEACHING ENGLISH FOR SPECIFIC PURPOSES." RSUH/RGGU Bulletin. Series Psychology. Pedagogics. Education, no. 3 (2024): 28–48. http://dx.doi.org/10.28995/2073-6398-2024-3-28-48.

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The article outlines the analysis of concepts and corresponding lexical units that make up the mental spaces ‘public relations’ and ‘public diplomacy’ in terms of linguodidactics and teaching English for specific purposes to students of the faculties of Advertising and Public Relations, Public and Municipal Administration and International Management. Mental spaces encompass the following concepts: ‘press agentry’, ‘lobbying’, ‘publicity’, ‘advertising’, ‘marketing’, ‘promotion’, ‘propaganda’, ‘national branding’, etc. Specific parts of the article discuss the axiological component of mental s

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Afanasiev, Illia, and Kateryna Lymar. "PUBLIC RELATIONS IN THE COMMEMORATION OF KVITKA CISYK IN UKRAINE." Integrated communications 17, no. 1 (2024): 61–69. http://dx.doi.org/10.28925/2524-2644.2024.177.

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The article presents the study results of the main stages, forms and promoters of the cult of Kvitka Cisyk in Ukraine. Kvitka Cisyk was a US citizen born in the US. However, she attached great importance to her Ukrainian origin and tried to reflect this Ukrainian ethnic self-identification in her work. However, she became much more famous worldwide because of her work as a singer for advertising products commissioned by leading American corporations than as a perform- er of Ukrainian lyrical songs. The article’s authors focused on the history and current state of public commemoration of Kvitka

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López del Castillo Wilderbeek, Francisco Leslie. "El retorno de la inversión en las relaciones públicas, una revisión bibliográfica / The return on investment in public relations, a bibliographic review." Revista Internacional de Relaciones Públicas 10, no. 20 (2020): 71–90. http://dx.doi.org/10.5783/revrrpp.v10i20.656.

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La medición económica de las acciones de comunicación representa un área de gran interés para la comunidad académica, pero en la que no se ha conseguido aportar una solución homogénea ni globalmente aceptada. Pese a este contexto ha emergido en la literatura sobre comunicación el concepto conocido como retorno de la inversión (ROI) basado en el rendimiento financiero obtenido por una actividad.El estudio bibliográfico del retorno de la inversión en la comunicación, y especialmente en las relaciones públicas, señala la dificultad de convertir en dinero el éxito de la actividad de los profesiona

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Fezchenko, Larisa G. "Editing as part of an advertising and public relations curriculum." Век информации (сетевое издание) 5, no. 4 (2021): 91–100. http://dx.doi.org/10.33941/age-info.com54(17)8.

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The general philological discipline, Editing, has been part of a journalism curriculum since the middle of the last century. There are leading experts and practice-proven methods of teaching editing to journalism students. In his publication, the author argues for including editorial competencies training in the curriculum of a bachelor’s degree in advertising and public relations. The study draws on the Federal State Educational Standard of Higher Education and the syllabus of the academic discipline. It takes into account market conditions (professional competition, high demands on the part

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Koch, Thomas, Magdalena Obermaier, and Claudia Riesmeyer. "Powered by public relations? Mutual perceptions of PR practitioners’ bases of power over journalism." Journalism 21, no. 10 (2017): 1573–89. http://dx.doi.org/10.1177/1464884917726421.

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Public relations practitioners depend on journalists to report information, and journalists count on public relations practitioners to provide information. This mutual dependence gives the two parties a degree of power over each other that can be wielded if certain resources are available. However, there are many unanswered questions about how public relations exerts power over journalists and how these influence attempts may affect news coverage. We differentiate six bases of power that public relations practitioners may use to influence journalists. To test the use of these bases of power, w

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Prokhorov, Andrey V., and Tamara G. Pyadysheva. "20th anniversary of advertising education in the Tambov region." Neophilology, no. 3 (2023): 688–97. http://dx.doi.org/10.20310/2587-6953-2023-9-3-688-697.

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This work is dedicated to the 20th anniversary of advertising education in the Tambov region. In 2003, TSU named after G.R. Derzhavin carried out the first students enrollment in the specialty “Advertising”, while other universities in the region implemented the specialty “Public Relations”. The work presents a retrospective of advertising education at Derzhavin University, which periodization is built on the basis of “belonging” to the educational department of the university, and the actual specifics of the educational process are characterized. The main results in the field of teachers publ

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Jiménez-Marín, Gloria, Víctor Álvarez-Rodríguez, and Isabel Palomo-Domínguez. "Advertising and public relations degrees: profiles and the glass ceiling in the Spanish labour market." Anàlisi 67 (January 31, 2023): 87–104. http://dx.doi.org/10.5565/rev/analisi.3555.

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According to data from the Spanish Association of Advertising Agencies, 90% of management positions in communication companies are occupied by men. However, the percentage of women studying communication degrees in Spanish universities, and specifically bachelor’s and master’s degrees in advertising and public relations, is higher than that of male students. This study evaluates the gender perspective taught in advertising and public relations degrees in Spain, to determine whether society demands this female vision of communication, PR, advertising and institutional and corporate activity. Fu

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Pakozdi, Ivan, Mario Petrović, and Adrian Beljo. "Native Advertising: Evolving Marketing or Public Relations Promotional Tool." Communication Management Review 1, no. 2 (2016): 24–41. http://dx.doi.org/10.22522/cmr20160216.

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Morris, Pamela K. "Team Teaching of Creative Advertising and Public Relations Courses." Journal of Advertising Education 20, no. 1-2 (2016): 44–53. http://dx.doi.org/10.1177/10980482160201-205.

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Johnson, Keith F., and Billy I. Ross. "Advertising and Public Relations Education: A Five-Year Review." Journalism & Mass Communication Educator 55, no. 1 (2000): 66–72. http://dx.doi.org/10.1177/107769580005500107.

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Nakajima, Nina. "Green Advertising and Green Public Relations as Integration Propaganda." Bulletin of Science, Technology & Society 21, no. 5 (2001): 334–48. http://dx.doi.org/10.1177/027046760102100502.

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Krivonosov, A. D. "On the Issue of Systematization of Modern Terminology of Advertising and Public Relations." Discourse 9, no. 6 (2023): 173–83. http://dx.doi.org/10.32603/2412-8562-2023-9-6-173-183.

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Introduction. The dynamic development and diversification of the modern public sphere, especially in the conditions of total digitalization and mediatization, requires modern scientific reflection.The article proposes the principles of classification of the system of terms of advertising and public relations. The purpose of the article is to demonstrate the operationality of using a nested method of lexicographic fixation of advertising and public relations terms based on the classical model of G. Lasswell's communication of concepts.Methodology and sources. The problems of lexicography of ter

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Budiherwanto, Iwan, Tri Wahyudi, and Rudy Pramudyanto. "Destination or Decision Caused by Promotional Mix." International Journal of Human Resource Studies 9, no. 1 (2019): 118. http://dx.doi.org/10.5296/ijhrs.v9i1.13980.

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This study aims to analyze the media advertising, individual sales, sales promotions and public relations to the decision to stay at the hotel. The population and sample are hotel visitors, the census sampling technique used to determine 70 respondents. This type of research is descriptive exploratory using primary and secondary data. The results of this study are advertising media, individual sales, sales promotions and public relations contributing to increasing hotel visitors.

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Adhikara, Cooky Tri, and Sindy Kusuma Nurparamesti. "Brand Revitalization: Penciptaan Brand Image Produk Green Sands Bebas Alkohol melalui Marketing Communication (Advertising dan Public Relation) pada PT Multi Bintang Indonesia Tb." Binus Business Review 2, no. 1 (2011): 307. http://dx.doi.org/10.21512/bbr.v2i1.1138.

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PT Multi Bintang Indonesia is a beverages production company, and one of its products are Green Sands. In early 2002, Green Sands revitalize to Green Sands Alcohol-Free and communicated through several promotional tools, including advertising and public relations. This study examines what brand image embedded on the consumers, and what is the level of influence of advertising and public relations toward the creation of brand image of products Green Sands Alcohol-Free. The research methods used in this study is test Cochran, multiple regression, and cobwebs. The result, brand image that is embe

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Ediyanto, Ediyanto. "PENGARUH STRATEGI KOMUNIKASI PEMASARAN TERPADU TERHADAP KUNJUNGAN WISATAWAN DOMENSTIK PADA EKOWISATA TAMAN NASIONAL BALURAN DI KABUPATEN SITUBONDO." CERMIN: Jurnal Penelitian 2, no. 1 (2018): 52. http://dx.doi.org/10.36841/cermin_unars.v2i1.231.

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This Research aims to describe the effect of an integrated marketing communication strategy consisting of variables of Direct Marketing, Sales Promotion, Public Relations, Personal Sales, and Advertising as Independent variables (X) of Domestic tourist interest as dependent variable (Y). This Research used primary data in the form of questionnaires distributed to 100 respondents using probability sampling technique with equation model Multiple Linear Regression Analysis SPSS 22.0. The results showed that Fcount was 41,672> Ftable of 2,368, so simultaneously variables of direct marketing, sa

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Robinson, Daniel J. "Cigarette Marketing and Smoking Culture in 1930s Canada." Journal of the Canadian Historical Association 25, no. 1 (2015): 63–105. http://dx.doi.org/10.7202/1032799ar.

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This paper examines political-economic, cultural, and marketing changes during the 1930s that solidified the domestic tobacco industry and cigarette smoking as a socially normative practice. During this decade, farm production of cigarette tobacco grew exponentially in southern Ontario, as did cigarette manufacturing operations, mostly in Montréal. Cigarette marketing and advertising were prolific, as evidenced by the bevy of premium promotions, gift rebates, sports sponsorships, and athlete and celebrity testimonial advertising. Women, for the first time, were routinely targeted by cigarette

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Hana Aulia Soleha and Prihartono Aksan Halim. "Pengaruh Bauran Promosi terhadap keputusan Pelanggan Menggunakan jasa PT. Pos Indonesia Cabang Soreang." Jurnal E-Bis (Ekonomi-Bisnis) 5, no. 2 (2021): 439–48. http://dx.doi.org/10.37339/e-bis.v5i2.683.

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Tujuan penelitian ini untuk mengetahui seberapa besar pengaruh Bauran Promosi yang terdiri dari variabel , advertising (X1), personal selling(X2), public relations (X3), sales promotion(X4), direct marketing (X5) terhadap Keputusan Pelanggan menggunakan jasa Pos Indonesia Soreang. Berdasarkan hasil perhitungan didapat dengan hasil persamaan regresi linier Y= 11,278 + 0,463X1 +0,746X2 + (-0,678)X3 + 1,258X4 + 0,927X5. Hasil penelitian ini menunjukan bahwa secara secara simultan variabel advertising, personal selling, public relations, sales promotion, directs marketing berpengaruh signifikan te

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Moody, Reginald Ford. "Integrating Public Relations with Advertising: An Exercise for Students in the College Public Relations Campaigns Course." Communication Teacher 26, no. 4 (2012): 203–6. http://dx.doi.org/10.1080/17404622.2012.668201.

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Karnauhova, Alena, and Anastasiya Protopopova. "Development of professional skills in the use of information technology for bachelors in the field of Advertising and Public Relations." Profession-Oriented School 11, no. 6 (2024): 50–55. http://dx.doi.org/10.12737/1998-0744-2024-11-6-50-55.

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The article describes an experiment to develop the information competence of students in the field of "Advertising and Public Relations" of the North-Eastern Federal University named after M.K. Ammosov within the framework of the discipline "Advertising and public relations in the global information space", the project and person-oriented approaches are identified as the main ones in the educational process of the university, the main methods and techniques for implementing these approaches are identified: problematic,design .

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Mariadi manurung, Erlinsa, and Putri Maulina. "Strategi Komunikasi Pemasaran Pt Pos Indonesia Dalam Meningkatkan Jasa Pengiriman Paket Dan Dokumen (Studi Kasus Kantor Pos Meulaboh)." Jurnal Indonesia Sosial Teknologi 3, no. 6 (2022): 609–18. http://dx.doi.org/10.36418/jist.v3i6.431.

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This research is motivated by competition in shipping services in the Meulaboh area where each company provides attractive services. This study aims to find out and explain how the marketing communication strategy is carried out at the Meulaboh 23600 office to improve package and document delivery services in the midst of intense competition. The research method used in this study used qualitative methods using observation data and in-depth interviews. In this study, three employees at the Meulaboh Post Office 23600 were selected using purposive sampling. The results found that the marketing c

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AGUSTIN, HARI PRASTYOWATI, FADAH ISTI, YULISETIARINI DIAH, and SULANTI K. TOBING DIANA. "THE ROLE OF ACADEMIC BRANDING REPUTATION IN MEDIATING THE EFFECTS OF MARKETING COMMUNICATION ON INTEREST IN CHOOSING PRIVATE UNIVERSITIES (PTS) IN EAST JAVA." Seybold Report V16, no. 10 (2021): 30–49. https://doi.org/10.5281/zenodo.6553405.

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<strong>ABSTRACT</strong> The purpose of the study was conducted to examine and analyze the effect of marketing communication consisting of advertising, sales promotion, personal selling, public relations, direct marketing and word of mouth variables on the interest in choosing a private university in  East Java by mediating Academic Branding Reputation. The research method uses Structural Equation Modeling (SEM) with testing using AMOS, a research sample of 186 people with a multi-stage random sampling method. The results of the study that marketing communication which includes advertisi

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Kamra, Mansi. "Public Relations Vis-A-Vis attitudes and Perceptions of users of services - A synthesis for tourism pro0motion marketing." Atna - Journal of Tourism Studies 4, no. 1 (2009): 65–86. http://dx.doi.org/10.12727/ajts.4.6.

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The paper begins by spelling out the relevance of service sector in the contemporary scenario,. It then dwells a little on the meaning and concept of public relations besides highlighting its significance in the corporate world. The direction and orientation of consumer behaviour in Tourism is them brought out and examined. A specific section is devoted to tourism and promotion marketing. The paper focuses specially on the aspect of public relations in the tourism industry. The paper goes on to bring out an interaction between public relations and travel intermediaries. It endeavours to draw a

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Селезнева and Larisa Selezneva. "Public Relations in the Information-Communication Area." Modern Communication Studies 3, no. 2 (2014): 24–29. http://dx.doi.org/10.12737/3447.

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The article deals public relations in the information-communication area. The author analyzes the PR-discourse as a type of institutional discourse, shows its backbone features: purpose, the recipient, the sender, the functions. The author pays special attention to the subject-object space PRdiscourse, gives a classification of the subject space, shows the different types of the destination. To determine the boundaries of public relations the author analyses different points of view on the ratio of public relations, advertising and propaganda. The author shows four models of PR and their prior

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