Relevant bibliographies by topics / Public relations firms – Namibia

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Public relations firms – Namibia'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Public relations firms – Namibia"

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Ki, Eyun-Jung, Junghyuk Lee, and Hong-Lim Choi. "Factors affecting ethical practice of public relations professionals within public relations firms." Asian Journal of Business Ethics 1, no. 2 (December 23, 2011): 123–41. http://dx.doi.org/10.1007/s13520-011-0013-1.

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Zavattaro, Staci M. "Municipalities as Public Relations and Marketing Firms." Administrative Theory & Praxis 32, no. 2 (June 2010): 191–211. http://dx.doi.org/10.2753/atp1084-1806320202.

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Al-Jenaibi, Badreya. "Research Practices in Public Relations Organizations in the United Arab Emirates." International Journal of Customer Relationship Marketing and Management 5, no. 3 (July 2014): 14–31. http://dx.doi.org/10.4018/ijcrmm.2014070102.

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This manuscript draws from extensive research conducted in various public relations firms in the United Arab Emirates, and describes contemporary research practices on which these firms are building. Their inclination is toward incorporation of permanent research in their organizational framework and in-depth analyses regarding how public relations firms evolve and meet clients' future expectations. In-depth analyses were conducted in national, international, small, average, and high-scale public relations firms to determine how research is helping, at various levels, to excel and impress clients. Mixed research methods were used; 350 questionnaires were distributed and 17 face-to- face interviews were conducted over 7 months. Results suggest that the economic, social, and institutional characteristics of public relations firms in the United Arab Emirates are dissimilar to other countries, so extensive research is required to determine the significance of research concerning improving public relations practices in the country.
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Gustafsson, Anders, Patrik Gustavsson Tingvall, and Daniel Halvarsson. "Subsidy Entrepreneurs: an Inquiry into Firms Seeking Public Grants." Journal of Industry, Competition and Trade 20, no. 3 (November 21, 2019): 439–78. http://dx.doi.org/10.1007/s10842-019-00317-0.

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AbstractThis paper studies the incentives and characteristics of firms that apply for, and eventually receive, one or multiple governmental grants intended to stimulate innovation and growth. The analysis departs from a contest model in which entrepreneurs are free to allocate their effort between production and seeking grants. The results suggest that highly productive entrepreneurs abstain from seeking grants, moderately productive firms allocate a share of their effort to grant seeking, and low-productivity firms allocate most resources to seeking grants. Due to their efforts in seeking grants, these low-productive subsidy entrepreneurs also have a relatively high probability of receiving the grants. Using comprehensive data over grants from the three largest grant-distributing agencies in Sweden, we find concordant evidence of a negative relation between the probability of receiving a grant and firm productivity. As we go from single- to multiple-grant-supported firms, this negative relation becomes more pronounced.
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Ki, Eyun-Jung, and Soo-Yeon Kim. "Ethics Statements of Public Relations Firms: What Do They Say?" Journal of Business Ethics 91, no. 2 (April 28, 2009): 223–36. http://dx.doi.org/10.1007/s10551-009-0080-6.

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Rodrigs, Marcus Craig. "Use of the Internet for investor relations by public listed companies." Corporate Ownership and Control 13, no. 4 (2016): 81–88. http://dx.doi.org/10.22495/cocv13i4p8.

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With the increasing emphasis on developing economies and the use of the internet for corporate relationship building, this study aims to investigate the usage of internet by listed companies in the ready-made garment industry in Bangladesh. The study will also include comparison of the contents of investor relationships with empirical evidence from around the world. The sample size contains 105 firms listed on the Dhaka Stock Exchange. Employing statistical analysis for measuring investor relations based on available contents disclosed in firms’ website for investor information, this study found that the 105 firms disclose contents related to investors on their websites but fall short of the standard of other countries with only the company profile as the most prominent disclosure. Study result reports that companies in Bangladesh are still behind compared to developed economies in terms of using internet for investor relations. The study also recommends the Dhaka Stock Exchange, Bangladesh Garments Manufacturing and Export Association (BGMEA) and other indigenous regulatory bodies encourage firms to disclose more investor related information
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Chalmers, Adam William, and Onna Malou van den Broek. "Financial volatility and public scrutiny as institutional determinants of financial industry firms' CSR." Business and Politics 21, no. 2 (January 26, 2019): 240–66. http://dx.doi.org/10.1017/bap.2018.28.

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AbstractThis article examines the relationship between the global financial crisis and Corporate Social Responsibility reporting of financial services firms. We challenge the view in existing studies that firms, when faced with economic hardship, tend to jettison CSR commitments. Instead, and building on insights regarding the institutional determinants of CSR, we argue that firms are constrained in their ability to abandon CSR by the extent to which they are subject to intense public scrutiny by regulators and the news media. We test this argument in the context of the European sovereign debt crisis drawing on a unique dataset of 170 firms in 15 different countries over a six-year period. Controlling for a battery of alternative explanations and comparing financial service providers to firms operating in other economic sectors, we find considerable evidence supporting our argument. Rather than abandoning CSR during times of economic hardship, financial industry firms ramp up their CSR commitments in order to manage their public image and foster public trust in light of intense public scrutiny.
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Bárcena-Ruiz, Juan Carlos, and María Begoña Garzón. "Relocation and public ownership of firms." Journal of the Japanese and International Economies 23, no. 1 (March 2009): 71–85. http://dx.doi.org/10.1016/j.jjie.2009.01.002.

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Makamani, Rewai, and Tawanda Zimanyi. "Factors Influencing the Ethical Conduct of Public Relations Practitioners in Commercial Banks in Namibia." African Journal of Inter/Multidisciplinary Studies 2, no. 1 (January 31, 2020): 1–12. http://dx.doi.org/10.51415/ajims.v2i1.824.

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This study examines factors that influence the ethical conduct of practising Public Relations (PR) practitioners in commercial banks of Namibia. Such factors relate to the ethical behaviour of Public Relations professionals working in commercial banks. The factors include the presence of binding codes of ethics and conduct, individual moral compasses, pressure from top management, a sense of duty towards humanity, and knowledge of ethics and professionalism. This analysis reveals that PR practitioners face ethical challenges and dilemmas from the banks’ dominant coalitions, ambiguous codes of ethics, speedy communication to the public necessitated by the news media, and the clash between the core values that inform the duty of PR professionals and those that prop up organisational culture. Ultimately, the challenges and dilemmas they confront in their work determines the way they conduct themselves ethically. The study conceives that PR practitioners are torn between upholding PR values that inform their duty and standing up for organisational values as advocated for by the dominant coalition. Ironically, PR practitioners are regarded as the ethical conscience of the commercial banks who, as per recommendations of the study, are expected to practise ethically and live up to their mandate of being custodians of ethical communication.
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Makamani, Rewai, and Tawanda Zimanyi. "Factors Influencing the Ethical Conduct of Public Relations Practitioners in Commercial Banks in Namibia." African Journal of Inter/Multidisciplinary Studies 2, no. 1 (January 31, 2020): 1–12. http://dx.doi.org/10.51415/ajims.v2i1.824.

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This study examines factors that influence the ethical conduct of practising Public Relations (PR) practitioners in commercial banks of Namibia. Such factors relate to the ethical behaviour of Public Relations professionals working in commercial banks. The factors include the presence of binding codes of ethics and conduct, individual moral compasses, pressure from top management, a sense of duty towards humanity, and knowledge of ethics and professionalism. This analysis reveals that PR practitioners face ethical challenges and dilemmas from the banks’ dominant coalitions, ambiguous codes of ethics, speedy communication to the public necessitated by the news media, and the clash between the core values that inform the duty of PR professionals and those that prop up organisational culture. Ultimately, the challenges and dilemmas they confront in their work determines the way they conduct themselves ethically. The study conceives that PR practitioners are torn between upholding PR values that inform their duty and standing up for organisational values as advocated for by the dominant coalition. Ironically, PR practitioners are regarded as the ethical conscience of the commercial banks who, as per recommendations of the study, are expected to practise ethically and live up to their mandate of being custodians of ethical communication.
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Dissertations / Theses on the topic "Public relations firms – Namibia"

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Ikosa, Morna Magnaem. "The selected perceptions of public relations practitioners about the Public Relations Institute of Southern Africa (PRISA) Namibia." Thesis, Cape Peninsula University of Technology, 2013. http://hdl.handle.net/20.500.11838/1429.

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Dissertation Submitted in Fulfillment of the Requirements for the M-tech in Public Relations Management Department of Public Relations Management Faculty of Informatics and Design 2013
This study aims to investigate the selected perceptions of Public Relations Practitioners about the Public Relations Institute of Southern Africa (PRISA) Namibia, in order to recommend to PRISA Namibia ways they can attract membership and gain support and recognition from PR practitioners. This research was conducted through in-depth interviews. The participants in this study were divided into three groups, namely, the members, nonmembers and the Chairperson (current and previous) of PRISA Namibia. A total of 10 participants were interviewed. The results of the study indicate that PR practitioners in Namibia know relatively little about PRISA Namibia activities in Namibia. Most of the Participants are frustrated with PRISA Namibia’s lack of visibility and accessibility. However, most members acknowledged that PRISA Namibia had, in the past, added immense value to their Public Relations (PR) careers. The recommendations of the study include: PRISA Namibia organising conferences or workshops on ethics; PRISA Namibia publishing an ethics booklet that can be used by PR students and professionals to illustrate how practitioners can practically adhere to PRISA code of ethics on a day to day basis; and PRISA Namibia creating social media pages on platforms such as Facebook, Twitter and YouTube.
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Riddle, Lori A. "A study of evaluation research in two public relations firms." Diss., Columbia, Mo. : University of Missouri-Columbia, 2005. http://hdl.handle.net/10355/5846.

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Thesis (M.A.)--University of Missouri-Columbia, 2005.
The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (July 11, 2006) Includes bibliographical references.
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Chikamhi, Paul. "Educator misconduct : a study of labour relations in public schools in Namibia / Paul Chikamhi." Thesis, North-West University, 2006. http://hdl.handle.net/10394/1710.

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Kitchen, Philip James. "The developing use of public relations in fast moving consumer goods firms." Thesis, Keele University, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.320248.

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Steckler, Melissa Elise. "How Public Relations Firms Do PR for Themselves Through Corporate Social Responsibility." BYU ScholarsArchive, 2016. https://scholarsarchive.byu.edu/etd/6116.

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Corporate social responsibility has become an increasingly important topic within the workplace. This subject continues to garner further attention and scrutiny, especially with regards to public relations firms and their CSR-related engagements because of how practical motivations for charitable giving may blend with the nature of their business. Public relations professionals were interviewed to uncover information regarding each firm's CSR programs and level of engagement, in addition to textual analysis that included the PR firms' websites, social media presence, and what the media has said about the firms' CSR efforts. Findings revealed five cross-company patterns with regard to CSR made by the following PR firms: Edelman, Weber Shandwick, and FleishmanHillard. These themes—Citizenship Initiatives, Corporate Engagement, Global Communities, Social Involvement, and Sustainable Investments—identify the concepts and ideas that form the foundation of these CSR programs, and shed light on the reasons why these firms participate in CSR, specifically as it relates to company image and employee relationships, and may suggest that these themes form both the reasoning for participating in CSR, and the aspects of CSR that attract employee attention
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Everling, Kelly B. "An attitudinal study of the relationship between practitioners and their clients in Indianapolis, Indiana, public relations agencies." Virtual Press, 2006. http://liblink.bsu.edu/uhtbin/catkey/1337193.

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While many publications comment on successful relationships, it was necessary to specifically analyze the relationship between public relations practitioners and their clients. Using traits gathered in the literature review, the researcher prepared a Q study to identify, "Which relationship traits do agency representatives and client counterparts find most important?"Subjects included principals of agencies listed in the 2004 Indianapolis Business Journal's "Book of Lists," and their clients. Each respondent ranked the Q statements two times, once reflecting their own attitudes and another reflecting the attitudes of their counterpart.Of the twelve traits studied, eight were ranked as highly important to participants. Also, the researcher surmised that clients better understand their relationships, ranking three of five traits as highly important when assuming their counterparts' roles. In contrast, agency partners ranked two of the five traits that their counterparts found highly important.
Department of Journalism
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Shiimbi, Toivo Ndinelago. "Trends in collective bargaining In post-independence Namibian . Public sector." University of the Western Cape, 1997. http://hdl.handle.net/11394/7761.

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Magister Administrationis - MAdmin
The emergence of collective bargaining in the public sector is viewed as a product of economic, political, technological and social dynamics regulating the economic relationship between the government as employer and public sector employees. Although public sector employees have been denied the right to organize themselves and to bargain collectively with their respective governments, especially in many African countries, the profound changes during the recent years has dramatically changed labour relations in the public sector. In many African countries, particularly English speaking countries, the process of collective bargaining between the government and public sector employees has gained prominence as the struggle to reconcile the broad interest of the government and its employees has been waged in order to deal effectively with public employment issues. Namibia is one of the many English speaking African countries which is making tremendous efforts to harmonize the employment relationship between the government and the public servants. But these efforts are being hampered by the structural handicaps emanating from the historical legacy of apartheid and its adjunt- authoritarianism (which has found firm roots in the country even after five years of independence).
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Du, Toit Jacqueline. "Employee relations in the public service of three Southern African countries : South Africa, Namibia and Botswana." Master's thesis, University of Cape Town, 2006. http://hdl.handle.net/11427/10351.

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Includes bibliographical references.
The aim of this dissertation was to ascertain what type of employee relations system is identifiable in the public services of South Africa, Namibia and Botswana, and to determine what type of voice regulation is in place in the determination of terms and conditions of employment.
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Maben, Sarah Kathleen. "A Mixed Method Analysis of Undergraduate Student-run Public Relations Firms on U.S. College Campuses." Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc30486/.

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Student-run public relations firms are part of collegiate public relations pedagogy, and this study used a mixed-method approach to analyze such firms on U.S. campuses. A listing of campuses with student-run firms was created as part of this study. Through an online survey questionnaire, advisers from 55 of the 119 student-run firms provided data about firm characteristics and observations about student learning and career development. Multiple correspondence analyses was used to see if the firms grouped into clusters and somewhat aligned with previous research by Lee Bush in 2009. Firms clustered into four groups, with the fourth group representing a mix of the other three. One additional finding was that firm characteristics are more similar than dissimilar even when comparing firms of varying years in operation. Analysis of variance to compare characteristics between different types of firms revealed that one type of firm tended to employ students at a higher average number of hours per week (F = 6.61, eta squared=0.16) and one was more likely to be accredited by the Accrediting Council on Education in Journalism and Mass Communications (F = 3.71, eta squared=0.13). Advisers reported mostly positive reflections on observed transformations they see in their student workers and the value of the firm experience including how it helps students in post-graduation job attainment. Responses to a graduate questionnaire is included but, because of low response rate (N = 6), provided only cursory information.
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Chaka, Lister Lutombi. "The effect of centralization of fiscal powers on developmental activities of the Okavango Regional Council." Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/51965.

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Thesis (MPA)--Stellenbosch University, 2000.
ENGLISH ABSTRACT: This theoretically guided qualitative and quantitative study aims at investigating the extent to which centralization of fiscal powers in the Namibian State has been detrimental to development activities of the Okavango Regional Council. A further aim is to make recommendations and suggest balanced inter-governmental fiscal relations between central and regional governments in Namibia. The significance" of this study lies in the fact that, since the abolition of homelands in Namibia by the incumbent goven:rrnent in the 1990s, no comprehensive study has been carried out to analyze the socio-economic implications of such centralization of powers by central government. The study demonstrates that the degree of autonomy afforded to regional governments in Namibia stagnates their role as socio-economic development agents/facilitators. The study also examines the causes of disparities between centnil and regional governments. Important among the causes is the legal framework, which does not specify a fixed sharing formula. A number of corrective measures are suggested by the study. Among these measures are the decentralisation of functions that can be efficiently performed by regional governments, assignment of taxes to regional governments and amendment of existing legislation to allow for a balanced inter-governmental relations policy. The study further suggests that decentralization of functions to regions needs to be carefully planned and implemented because to lack of resource endowment and experienced personnel in the regions.
AFRIKAANSE OPSOMMING: Hierdie teoreties-gefundeerde kwalitatiewe en kwantitatiewe studie is daarop gemik om te bepaal tot watter mate die sentralisering van fiskale magte in die Namibiese regering 'n nadelige effek op die ontwikkelings-aktiwiteite van die Okavango Streeksraad gehad het. Nog 'n doelwit (van die studie) is om aanbevelings en voorstelle te maak vir die daarstelling van gebalanseerde inter-regeringsverhoudings tussen sentrale- en streeksowerhede in Namibië. Die waarde van hierdie studie lê in die feit dat, sedert die afskaffing van tuislande in Namibië deur die huidge regering in die 1990s, geen omvattende ondersoek nog gedoen is om die sosio-ekonomiese implikasies van so 'n sentralisering van magte deur die sentrale regering te ontleed nie. Die studie dui aan dat die mate van selfbestuur wat aan streeksowerhede in Namibië toegeken is, hulle rol as die agente/fasiliteersders van sosio-ekonomiese ontwikkeling kniehalter. Die studie ondersoek ook die oorsake van die verskille wat tans tussen sentrale- en streeksowerehede bestaan. Een van die hoofredes hiervoor blyk te wees die feit dat die bestaande resraamwerk/statutêre nie 'n vaste formule (vir die deling van mag) bepaal nie. 'n Aantal korrektiewe maatreëls word deur die studie aan die hand gedoen. Die aanbevelings sluit onder andere in maatreëls om dié funskies te densentraliseer wat effektief deur streeksowerhede gedoen kan word, die toekenning van belasting aan streeksowerhede en die wysiging van bestaande wetgewing om voorsiening te maak vir 'n gebalanseerde interregeringsverhoudingsbeleid. Die studie beveel verder aan dat die desentralisering van funkies na streke noukeurig beplan en geimplementeer moet word in die lig van 'n gebrek aan middele en ervare personneel in die streke.
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Books on the topic "Public relations firms – Namibia"

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Alekseeva, Tatʹi︠a︡na. Public relations v rossiĭskom kontekste: Spravochno-informat︠s︡ionnoe izdanie. Moskva: RIP-kholding, 2000.

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Dagmar, Schütte, and Urbahn Katharina, eds. Public Relations in Deutschland: Eine empirische Studie zum Berufsfeld Öffentlichkeitsarbeit. Konstanz: UVK Verlagsgesellschaft, 2009.

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Managing a public relations firm for growth and profit. 2nd ed. New York: Haworth Press, Inc., 2006.

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Managing a public relations firm for growth and profit. New York: Haworth Press, 1996.

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Cities for sale: Municipalities as public relations and marketing firms. Albany: State University of New York Press, 2013.

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Backwith, Neil A. Managing professional communications agencies: How to double your profitability. London: Public Relations Consultants Association, 2007.

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Kim, Pyŏng-hŭi. Han'guk PR kiŏp ŭi yŏksa wa sŏnggong sarye. Kyŏnggi-do P'aju-si: Nanam, 2009.

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Han'guk PR kiŏp ŭi yŏksa wa sŏnggong sarye. Kyŏnggi-do P'aju-si: Nanam, 2009.

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Stoltz, Volker. Die Namibia-Politik in der Meinung der deutschen Öffentlichkeit: Bericht über eine Emnid-Untersuchung. Köln: Markus, 1986.

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How to start a public relations business. Irvine: Jere L. Calmes, 2009.

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Book chapters on the topic "Public relations firms – Namibia"

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LoBue, Robert M. "Start-Up Investor Governance Case." In Management for Professionals, 9–13. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-48606-8_3.

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AbstractIn the current age of innovative business financing opportunities available from fintech apps, social media crowdfunding sites such as Kickstarter, Indiegogo, and RocketHub, et.al., and friends and family private equity investors, start-up firms can strategically source their venture capital funds from many globally disperse organizations and individuals. As the firm in this case learned, the benefit of alternative investing sources comes with a critical hidden risk for corporate governance. After a financial restructuring, a typical Silicon Valley software start-up found itself with close to 300 external individual shareholders, some of whom had not been documented as accredited investors. The regulatory agency could decide that the prior actions of the founders and the decisions of the board had been prejudicial to the interests of the minority investors. The management of this small private company faced an atypical investor relations dilemma, before its initial public offering (IPO).
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"PUBLIC RELATIONS FIRMS AND THEIR THREE OCCUPATIONAL CULTURES." In Culture and Public Relations, 249–63. Routledge, 2012. http://dx.doi.org/10.4324/9780203149232-19.

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"Crisis Planning for PR Firms." In Managing a Public Relations Firm for Growth and Profit, 277–86. Routledge, 2013. http://dx.doi.org/10.4324/9780203462669-25.

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Al-Jenaibi, Badreya. "Public Relation Professionalism." In Diverse Methods in Customer Relationship Marketing and Management, 239–55. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5619-0.ch013.

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This chapter draws from extensive research conducted in various public relations firms in the United Arab Emirates and describes contemporary research practices on which these firms are building. Their inclination is toward incorporation of permanent research in their organizational framework and in-depth analyses regarding how public relations firms evolve and meet clients' future expectations. In-depth analyses were conducted in national, international, small, average, and high-scale public relations firms to determine how research is helping, at various levels, to excel and impress clients. Mixed research methods were used; 350 questionnaires were distributed and 17 face-to-face interviews were conducted over 7 months. Results suggest that the economic, social, and institutional characteristics of public relations firms in the United Arab Emirates are dissimilar to other countries, so extensive research is required to determine the significance of research concerning improving public relations practices in the country.
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Gertler, Meric S. "Regional Cultures of Production." In Manufacturing Culture. Oxford University Press, 2004. http://dx.doi.org/10.1093/oso/9780198233824.003.0011.

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With the shifting nature of capitalist competition in recent years, many have argued that systems of innovation and production have become more social in nature. This assertion has two distinct but related components. First, production systems are coming to be characterized by a more finely articulated social division of labour, achieved through the process of vertical disintegration of large firms and the growing use of various forms of outsourcing, including subcontracting to smaller supplier firms. This externalization of the production process is said to offer the chief advantage of agility in meeting the needs of ever more rapidly changing and fragmented markets. As market demands shift qualitatively, producers are able to respond more effectively in such ‘open’ systems because they can more readily absorb the innovative ideas of supplier firms to help them devise new products and improvements, and because they can rework their sources of supply to match the particular attributes of the ‘product of the moment’, in both cases drawing upon the rich resources of a large collection of suppliers. The second component is that, as individual firms come to rely more heavily on their relations and exchanges with other firms, non-market forms of interaction become more important. Viewed in terms of the Williamsonian continuum between public markets and private hierarchies, much of the interesting action is seen to be taking place in the middle ground: relations are social, but are increasingly buttressed by trust. In particular, as Harrison (1992) pointed out in a classic essay, for these innovative production systems to function properly, firms must develop a considerable degree of interdependence on one another (including surrendering proprietary information) but will only do so when a relationship of trust has been established. Such relations are more likely to arise when firms interact with one another directly and repeatedly over time, as they will tend to do when they are located in the same region (see Crewe 1996). However, as sociologists such as Granovetter (1985) have pointed out, this interaction takes place through informal as well as formal mechanisms, and is reinforced by shared histories and cultures.
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Wagner, Ines. "Borders in a European Labor Market." In Workers without Borders, 96–114. Cornell University Press, 2018. http://dx.doi.org/10.7591/cornell/9781501729157.003.0006.

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Chapter 5 adopts a more explicitly spatial perspective and looks at how borders are constructed in both regulatory and workplace terms. It analyzes the contours of the new structure for employment relations that emerges within the pan-European labor market and studies the reshaping of the nation state from the micro-level points of view of societal actors such as mobile workers, public administration officials, firms, and trade unions. Findings demonstrate that two types of borders are significant in relation to posting in a pan-European labor market: (1) borders for labor market regulation that inhibit the enforcement of labor rights and (2) the border of the firm—that is, the border between the main and subcontracting firms that isolates workers from the host-country industrial relations systems. These borders impact the institutional separation between posted workers and host-country trade unions.
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Dixit, Kavaldeep, and Neha Jain. "Comparative Analysis of Marketing Communication Tools Adopted by Telecommunication Service Firms." In Advances in Marketing, Customer Relationship Management, and E-Services, 76–95. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0143-5.ch004.

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The increase in number of players in cellular telephony has raised the expectation level of customers compelling firms to devise strategies to gain competitive edge. Thus, the main objective of this research is to comparatively study employees and customer's awareness regarding marketing communication tools adopted by Bharti Airtel and Idea Cellular in eastern Rajasthan. In the present study communication tools pertaining to advertising, sales-promotion, personal selling, direct marketing, events and public relations have been considered and analyzed. The present research will also attempt to explore the sources of information referred to by customers while opting for telecommunication services. The study will involve a sample of 250 existent customers and 25 employees for Bharti Airtel and Idea Cellular respectively and the methodology employed will be structured questionnaire for customers and employees separately with reference to eastern Rajasthan. By identifying the strategic issues that affect customer decisions the present research will contribute to the understanding of the influence of communication tools on customers. It would also enable marketing managers to identify impact of these dimensions and to concentrate firm's efforts on those factors which enhance customer awareness. It is an exploratory study.
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Jayachandran, S. "Should Corporate Political Lobbying Come under Scanner by Regulatory Mechanism?" In Advances in Marketing, Customer Relationship Management, and E-Services, 230–40. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4357-4.ch019.

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Marketing is more political in the free market economy today than ever and firms need to apply social power and public relations either to enter into a new market or to operate more successfully in the existing market. Often, they apply reward power and political lobbying as marketing strategic tools. The Indian telecom market is booming fast and becoming highly competitive. Accordingly, there is an aggressively, rushed bid for 2G spectrum license. In the mean time, the telecom ministry’s decision of, “First come, First serve,” instead of an auction method, paved the way for political lobbying. At the end of 2G spectrum allocation, there was widespread allegation that the cellular operators fraudulently secured licenses from the telecom ministry by using power and public relations and in doing so played an important role on behalf of its clients. The apex court monitored the investigation of 2G scam and ordered cancelling of all licenses granted in 2008. This case raises four vital points for discussion as the backdrop of the changing marketing environment: 1.) Should marketing facilitating agents bother with the ideals of morality? 2.) Is it wrong that Vaishnavi Corporate Communication exploited weak and corrupt system of governance in favor of its clients? 3.) Are the actions of government watchdog agents justifiable, when an issue is concerned with public interest? 4.) Should political lobbying come under scanner by a regulatory mechanism to contain adverse implications of firms’ marketing strategy? If so, what should be the modus operandi of the regulatory mechanism?
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9

Nhan, Johnny, and Alesandra Garbagnati. "Policing of Movie and Music Piracy." In Digital Rights Management, 1144–61. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2136-7.ch056.

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Ongoing skirmishes between mainstream Hollywood entertainment conglomerates and Peer-to-Peer (P2P) file-sharing networks recently reached a crescendo when a Swedish court convicted members of the world’s largest BitTorrent, The Pirate Bay, and handed out the stiffest sentence to date.1 Four operators of The Pirate Bay received one year imprisonments and fines totaling $30 million, including confiscation of equipment. While this verdict sent shockwaves amongst P2P networks, piracy remains rampant, and this incident further exacerbated relations between file sharers and Hollywood. In retaliation, supporters of P2P file-sharing attacked websites of the law firms representing the Hollywood studios (Johnson, 2009). This victory by Hollywood studios may be a Pyrrhic defeat in the long run if the studios do not soften their antagonistic relations with the public. This chapter explores structural and cultural conflicts amongst security actors that make fighting piracy extremely difficult. In addition, it considers the role of law enforcement, government, industries, and the general public in creating long-term security models.
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10

Nhan, Johnny, and Alesandra Garbagnati. "Policing of Movie and Music Piracy." In Corporate Hacking and Technology-Driven Crime, 87–104. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-61692-805-6.ch005.

Full text
Abstract:
Ongoing skirmishes between mainstream Hollywood entertainment conglomerates and Peer-to-Peer (P2P) file-sharing networks recently reached a crescendo when a Swedish court convicted members of the world’s largest BitTorrent, The Pirate Bay, and handed out the stiffest sentence to date.1 Four operators of The Pirate Bay received one year imprisonments and fines totaling $30 million, including confiscation of equipment. While this verdict sent shockwaves amongst P2P networks, piracy remains rampant, and this incident further exacerbated relations between file sharers and Hollywood. In retaliation, supporters of P2P file-sharing attacked websites of the law firms representing the Hollywood studios (Johnson, 2009). This victory by Hollywood studios may be a Pyrrhic defeat in the long run if the studios do not soften their antagonistic relations with the public. This chapter explores structural and cultural conflicts amongst security actors that make fighting piracy extremely difficult. In addition, it considers the role of law enforcement, government, industries, and the general public in creating long-term security models.
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