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Dissertations / Theses on the topic 'Public relations industry'
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1
McLaughlin, Andrew Martin. "Governing the motor industry : analysing public policy and government-industry relations." Thesis, University of Strathclyde, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.288717.
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Wong, Chon Mio. "Strategic public relations management : an investigation of the role of public relations in Macau hospitality industry." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1874197.
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Vong, Sonia. "The impact of a growing number of female public relations agency owners on public relations industry in Macau." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1874175.
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Gould, Anthony Morven Francis, and n/a. "Employment Relations In The Fast Food Industry." Griffith University. Griffith Business School, 2006. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20061106.114525.
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The McDonald's model of labour management has been widely adopted throughout the fast food industry. Literature that is critical of fast food labour management policy and practice often portrays employers as offering work that is low paid, unchallenging and uninteresting. However, others argue that the industry provides young workers with: a first resume entry, training opportunities, the chance to develop a career and a path into employment. This study interprets these two perspectives as reflecting either misalignment or alignment of employee/crew and employer preferences. Such an interpretation recognises that fast food work does not represent a career for many who do it but is short term or 'stop-gap' in nature. The study's research question is: to what extent does management preference for elements of work align with the preferred working arrangements of crew at McDonald's Australia? This research subjects McDonald's Australian stores to independent scrutiny. Previous research in this area has mostly used qualitative methods. Earlier studies, by and large, provide descriptive accounts of fast food employment however they often lack the rigour of an empirical investigation. The present research uses a structured survey method to obtain data from crew and managers. Results are analysed using descriptive and inferential statistics. Findings focus on three areas of labour management: industrial relations, work organisation and human resource management. Several themes relating to alignment of preferences in the fast food employment relationship are identified. These are: crew have scant knowledge of industrial relations, do not like aspects of work organisation, but respond positively to certain human resource management policies and practices; crew lack knowledge of labour management issues generally; crew work is simple and repetitive; and, many young crew seem to dislike aspects of fast food work as they get older but others, who have distinctive characteristics, appear to continue to like the McDonald's approach as they age.
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Litvack, Samara Rose. "Talking Heads: How Broadcast Media Frame the Public Relations Industry." Digital Commons @ East Tennessee State University, 2011. https://dc.etsu.edu/etd/1396.
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Researchers conducted a content analysis to measure framing of the public relations industry in 354 English language broadcast transcripts from the United States, Canada, and Australia from Sept. 1, 2009 to Aug. 31, 2010.
The overall tone toward public relations was strongly negative. Mentions reflected one-way forms of communication and mentions of the pejorative term "PR" appeared more frequently than mentions of "public relations". The profession was almost always mentioned within the body of the broadcast, as opposed to the headline or the lead paragraph.
Exploratory research showed 15 shows that included negative mentions 100% of the time. Additionally, 27 shows included zero positive mentions of either term. Of 251 speakers recorded during data analysis, 126 spoke of the industry negatively 100% of the time. American shows were most often negative. Stories about the public relations industry were most likely to reflect public relations as a two-way form of communication.
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Siler, Megan N. "Telling the story of women's contributions to public relations a content analysis of three public relations industry publications, 2001-2005 /." Muncie, Ind. : Ball State University, 2009. http://cardinalscholar.bsu.edu/443.
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Walsh, William M. "Ethical pharmaceuticals? : a deeper look at the ethics in pharmaceutical public relations /." Full text available online, 2006. http://www.lib.rowan.edu/find/theses.
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Merle, Carol Van Diemel. "Innovative networking : the synergy between the public relations industry and multimedia newspaper." Thesis, Cape Peninsula University of Technology, 2011. http://hdl.handle.net/20.500.11838/2307.
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Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011.The purpose of this mini thesis is to investigate the research question, "What is the importance and effectiveness of public relations practice in obtaining coverage in a multimedia newspaper?" It is obvious that the introduction of the multimedia newspaper has affected the role of the public relations practitioner and the role of the journalists. But has it changed the manner in which public relations practitioners practice public relations (that is the influence of the multimedia newspaper on the public relations industry) and its value in the eyes of the multimedia journalist. The study will measure the multimedia editorial staff's opinion and perceptions of the multimedia newspapers content and public relations practice's impact on that content. The research is interested in whether the introduction of the multimedia newspaper has affected the role of the public relations practitioner and the journalists and whether it has changed the manner in which public relations practitioners practice public relations (that is the influence of the multimedia newspaper on the public relations industry). The research reviews the perceived value of public relations to journalists operating within the multimedia newspaper context.
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Rappert, Brian. "Privatising research : intellectual property and the construction of the 'public' and the 'private'." Thesis, Anglia Ruskin University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.301074.
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Hayes, Ryan L. "A qualitative examination of persuasive messages and ethical responsibility in the public relations industry." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=3245.
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Ashton, Kathleen L. "A survey of the status of marketing and public relations in the Indiana hospital industry." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/935923.
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The fields of public relations and marketing are experiencing interdisciplinary assimilation, especially in the health care industry and specifically in hospitals. With the recognition of this basic trend many questions have been raised by public relations practitioners, marketers, and health care administrators dealing with present and anticipated functions of these public relations/marketing departments.To survey the status of public relations and marketing in Indiana hospitals the study's research question became: What is the status of the functions of public relations and marketing in Indiana hospitals?A questionnaire was the basic research tool in this study of the status of hospital marketing and public relations. The questionnaire included three sections: 1) hospital demographics; 2) identification of public relations and marketing functions performed; and 3) professional staff demographics. This study's universe was defined as healthcare marketing/public relations professionals in the State of Indiana and therefore drew its sample from the Indiana Society for Healthcare Public Relations and Marketing membership list, 1993.The researcher's survey findings led her to the conclusion that because marketing is such a new and powerful force in Indiana's hospital industry, it is swiftly integrating its functions into traditional hospital public relations programs and even rising to a position of primacy over traditional public relations programs.Department of Journalism
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Cassidy, Leah. "Beyond the catwalk: Investigating the use of public relations in the Australian fashion industry." Thesis, Cassidy, Leah (2011) Beyond the catwalk: Investigating the use of public relations in the Australian fashion industry. Honours thesis, Murdoch University, 2011. https://researchrepository.murdoch.edu.au/id/eprint/10204/.
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The dominant paradigm in public relations theory positions public relations as a management function within a corporate environment. It argues that two-way ‘professional’ rather than one-way ‘craft’ practice is the most ethical form of public relations. However, this approach has contributed limited theoretical insights into public relations practices outside of a managerial, corporate setting. This thesis therefore aims to investigate public relations in a niche environment, the Australian fashion industry, employing a multi-method qualitative research design of ethnography and practitioner interviews. Drawing on an analysis of the researcher’s observations and experiences in the Australian fashion industry, as well as the perceptions of fashion PR practitioners, this thesis argues that fashion PR has been relegated to a ‘craft’ i.e. a non-professional practice in an effort to confirm public relations’ status as a professional activity. This thesis reveals that fashion PR is marginalised from mainstream understandings of public relations due to its association with marketing, promotion and publicity, its highly feminised domain, and its reputation as a glamorous, yet superficial occupation. The findings of this thesis suggest the theoretical gap between ‘craft’ and ‘professional’ public relations practices cannot be sustained, and therefore the dominant paradigm is not an adequate conceptual model for embracing the diversity of public relations practices. Investigating the use of public relations in the Australian fashion industry provides a unique contribution to the existing body of knowledge underpinning public relations, informing new understandings of the industry by examining the work performed and drawing on the perceptions of practitioners.
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Grace, Lauri Joy, and lswan@deakin edu au. "Language, power and ruling relations in vocational education and training." Deakin University. School of Education, 2005. http://tux.lib.deakin.edu.au./adt-VDU/public/adt-VDU20060927.134645.
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This thesis uses institutional ethnography to explore the text-based regulatory framework of the Australian Vocational Education and Training (VET) sector. Training Packages are national competency standards used to assess local workplace practice. The Australian Quality Training Framework (AQTF) is a national compliance framework used to audit local learning and assessment practice. These texts operate in a symbiotic relationship to achieve a policy goal of national consistency.
The researcher explicates the social relations of VET starting from her disquiet as a practitioner. The thesis argues that Training Packages and the AQTF socially organise the content and delivery of local learning and assessment activities. VET practitioners struggle to use these texts to support good practice, and their hidden work maintains an unstable VET system. Yet the extralocal mode of ruling offers no room to challenge VET policy.
The thesis explicates three themes. Interview data is used to explore the contrast between the institutional language of Training Packages and the vernacular of workplaces in which these texts are activated. Many practitioners and participants simply do not understand Training Package competency standards. Using these texts to judge employee performance shifts the policing of workplace practice from local sites to external VET authorities.
A second theme emerges as the analysis explores why VET practitioners use this excluding language in their work with participants. Interview data reveals that local training organisations achieve different readings as they engage with ruling VET texts. Some organisations use the national texts as broad frameworks, allowing practitioners to create spaces for meaningful learning. Other organisations adopt a narrow and rule-bound reading of national texts, displacing practitioners authority over their own practice.
A third theme is explored through examination of a sequence of VET texts. The review and redevelopment of the mandatory qualifications for VET practitioners identified the language of the competency standards as a significant accessibility issue. These concerns were reshaped and subsumed in an official response that established the use of this language as a compulsory assessable requirement and a language and literacy benchmark.
The thesis presents a new understanding of VET as a regulatory framework established through multiple levels of ruling texts that connect local sites to national government agendas. While some individual practitioners are able to navigate through this system, there is an urgent need for practitioners as a profession to challenge national hegemony.
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Le, Roux Tanya. "Practitioner's constraints in advancing to more senior corporate communication roles an exploratory study in the South African banking industry /." Pretoria : [s.n.], 2003. http://upetd.up.ac.za/thesis/available/etd-03022005-142609.
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Hogg, Gillian. "Service quality in business advisory services : the case of the public relations industry in Scotland." Thesis, University of Stirling, 1996. http://hdl.handle.net/1893/2583.
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The thesis concerns quality of service in the context of business advisory services. The economic rationale for improving any quality standard is based on the theory that by creating customer satisfaction and a perception of service quality, an organisation can retain its existing customers and attract new business, thus improving market share. This argument is based on the assumption that by improving the quality of the service delivered to customers, product offerings can be differentiated in such a way as to improve customer value. This is a customer defined approach to quality and assumes that the provider has understood and responded to customer requirements. In order to achieve this it is necessary to understand the particular situational characteristics of this market and the criteria customers use to assess the service they receive. In order to investigate service quality in business advisory services, the public relations industry in Scotland is considered as a specific case. Public relations is a business advisory service concerned with the management of image or reputation. However it is not a homogeneous product and is made up of a number of specific functions that equate to two main product variants. Based on these product variants, the research identifies three main purchaser groups in Scotland. However, although outcome expectations are consistent across purchaser groups, there are different expectations of the process of delivering the service according to the product variant purchased. The research concludes that when purchasers are buying a task level service their perceptions of quality are based upon tangible, measurable service features, whilst purchasers of a managerial product variant are concerned with process factors that lead to developing a relationship of trust. There are also a number of 'bottom-line' expectations, common across purchaser groups, which are essential to a perception of quality. Service quality, in the business advisory service context, is dependant on recognising what constitutes the core product and tailoring the process of delivery to satisfy purchaser expectations. The implications of this research are that an understanding of context is essential when considering service quality, in order that customer expectations and provider delivery combine to achieve added value. Secondly, that product definitions are required in determining the expectations associated with performance quality; and thirdly, that customer segmentation based upon product variant is a viable proposition in business advisory services.
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Van, Meter Heather J. "Sustainable development and public international institutions : lessons from the mining industry." Thesis, University of Birmingham, 2017. http://etheses.bham.ac.uk//id/eprint/7753/.
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This thesis analyzes public and private international efforts towards sustainable development to date in the mining industry. Specifically, this thesis analyzes the roles of the United Nations, WTO, IMF and World Bank, and other institutions promoting sustainable development in the mining industry. This thesis also considers private company and NGO efforts towards sustainable development in the mining industry. The thesis concludes by recommending a public-private partnership for shared value in the mining industry with respect to sustainable development, meaning a partnership between industry, NGOs and public international institutions that generates economic value while simultaneously producing value to society by addressing societal and environmental problems.
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Kassongo, Rashidi Francois. "An analysis of public relations programme’s strategies for sustaining stakeholder relationship with its key industry partners." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/2305.
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Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2015.Public relations (PR) scholars and industry partners continue to emphasise the importance of a sustainable relationship between PR disciplines and key industry iii partners. This relationship seeks to respond to stakeholders that remain despondent with the quality of engagement between the South African PR academia and industry. Existing literature in this field argues that PR departments at South African universities are experiencing adverse scrutiny by industry as many current academic programmes do not produce students who are industry ready. To address this critical concern, building and sustaining relations with key stakeholders is imperative. This study examines engagement strategies that the PR programme at the Cape Peninsula University of Technology uses to build and sustain relations with key industry partners. The research draws on two Public Relations theories: stakeholder theory and two-way symmetrical communication to make sense of the strategies used by this programme. It is based on a qualitative approach and an exploratory case study research design. Empirical data were collected through one-to-one interviews and focus group discussions with PR programme staffs, final year PR students and employees from two external PR consultancies. The data were coded and thematically analysed. The main finding of the study is that current engagement strategies are ineffective for relationship building purposes between the PR programme and key industry partners. To sustain mutually beneficial relationships, it is recommended that existing strategies be revised in order to improve relations between the PR department at Cape Peninsular University of Technology (CPUT) and its industry partners, as well as to promote the advancement of both PR as an academic discipline and a profession.
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Al-Hajri, Hamad Faleh. "Integrating public relations into marketing strategies in the state of Qatar." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1918.
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Kemp, Deanna Louise. "Between a rock and a hard place : community relations work in the minerals industry /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe19336.pdf.
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Mazzella, Annabel L. "Building reputation equity through stakeholder centred communication management : an exploratory study in the Australian oil & gas industry." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2007. https://ro.ecu.edu.au/theses/293.
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This exploratory study examines industry reputation in the Australian oil and gas sector (AOG). It answers an urgent call by writers in relevant fields including marketing, communications, public relations and management to consider corporate reputation in broader terms and beyond organisational boundaries. The goal of this research is to develop an understanding of the building blocks and communications processes by which industry reputation/s forms.
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Imbun, Benedict Y. "Industrial and employment relations in the Papua New Guinea mining industry : with special reference to the Porgera mine /." View thesis, 1998. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20030701.093629/index.html.
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Thesis (PhD) -- University of Western Sydney, Nepean, 1998.Thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy (1998), School of Employment Relations, University of Western Sydney, Nepean. Bibliography : p. 232-257.
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Fay, Isabel. "What West Virginia? Conflict over West Virginia's State Identity a Constitutive Approach to Activism and Public Relations." Thesis, Virginia Tech, 2003. http://hdl.handle.net/10919/42633.
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This rhetorical analysis of a coal advocacy and a coal-critical environmentalist organization examines how each group constitutes different West Virginian identities that accord with their organizational mission. Based on the constitutive concepts advanced by Edwin Black, Maurice Charland, and Michael McGee, this study has analyzed the ideological narratives, which underlie each argument, and which call into existence two antagonistic West Virginian identities. Whereas the coal industry conceives of a dutiful West Virginian people, who take pride in providing energy to the nation and fueling its economy, the environmentalists interpellate a primitive people who live at the mercy of their environment. In a father-child relationship, the groups take oppositional roles in a mutually constructed drama. Hence, this constitutive analysis of two public opponents strongly suggests that public activist groups derive their identities from conflict and are thus disinterested in resolving their disagreement.Master of Arts
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Fay, Isabel. "What West Virginia? Conflict over West Virginia's State Identity: A Constitutive Approach to Activism and Public Relations." Thesis, Virginia Tech, 2011. http://hdl.handle.net/10919/42633.
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This rhetorical analysis of a coal advocacy and a coal-critical environmentalist organization examines how each group constitutes different West Virginian identities that accord with their organizational mission. Based on the constitutive concepts advanced by Edwin Black, Maurice Charland, and Michael McGee, this study has analyzed the ideological narratives, which underlie each argument, and which call into existence two antagonistic West Virginian identities. Whereas the coal industry conceives of a dutiful West Virginian people, who take pride in providing energy to the nation and fueling its economy, the environmentalists interpellate a primitive people who live at the mercy of their environment. In a father-child relationship, the groups take oppositional roles in a mutually constructed drama. Hence, this constitutive analysis of two public opponents strongly suggests that public activist groups derive their identities from conflict and are thus disinterested in resolving their disagreement.Master of Arts
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Bain, L. M. "Choice of labour flexibility vehicle within the Australian clothing industry - a case study /." View thesis, 1996. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20030623.140157/index.html.
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Sayers, Mary, and mikewood@deakin edu au. "The Effect of labour market reform on women in the Australian banking industry." Deakin University. Bowater School of Management, 2002. http://tux.lib.deakin.edu.au./adt-VDU/public/adt-VDU20060719.151710.
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Ndihokubwayo, Ruben. "An incentive motivational approach to enhance successful delivery of construction projects." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1020649.
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The South African construction industry is faced with challenges which impede on successful project delivery. While incentives have been recognised as motivational tools for individual employees to achieve certain goals, the South African construction industry has not fully exploited the various avenues to initiate motivational approaches aligned with project objectives to enhance successful delivery of construction projects. This study is therefore aimed at exploring which monetary and non-monetary incentives would compel construction and consultant team members to improve successful project delivery. The study adopted a deductive approach whereby hypotheses were formulated based on motivation theories and applied them in construction project team situations. In this regard, the extensive literature related to motivation theories such as the hierarchy of needs, incentives, organisational commitment, and teamwork environment were reviewed. A web survey was adopted for the empirical data gathering by means of a questionnaire e-mailed to nationwide selected construction and consultant firms. Data analysis was done by means of ranking, paired sample test, T-Test, ANOVA test, Mann- Whitney, Kruskal-Wallis test of association, and the Principal Component Analysis (PCA). The reliability test was done using Cronbach’s alpha coefficient of reliability. In total, 164 respondents participated in the study. It was revealed that there was a statistically significant difference between mean rankings of motivational factors, and organisational commitment was perceived as the most important motivational factor that compelled construction and consultant team members to achieve project success. There was no statistically significant difference between various demographics (gender, qualification, and experience) pertaining to self-development needs, organisational commitment, and teamwork environment motivational factors, except age groups, which displayed a statistically significant difference in self-development needs and teamwork environment. There was a statistically significant difference between mean rankings of monetary and non-monetary incentives, and non-monetary incentives were preferred to monetary incentives in achieving higher performance. There was no statistically significant difference between various demographics (gender, age, qualification, and experience in the construction industry) of construction and consultant team members pertaining to monetary and non-monetary incentives. There was no statistically significant difference between mean rankings of primary project objectives aligned with monetary incentives, where time was perceived as the most important. There was no statistically significant difference between various demographics (gender, qualification, and experience in the construction industry) of construction and consultant team members pertaining to project objectives aligned with incentives, except age groups which displayed a statistically significant difference in project objectives aligned with monetary and non-monetary incentives. Two models have been developed based on the PCA results of project objectives aligned with monetary and non-monetary incentives. Each model consisted of four parts, namely project objectives, demographic information, short-run project-based interventions, and long-run interventions. The PCA results showed monetary incentives could be a useful project-based intervention mechanism in the short-run to achieve secondary project objectives, such as the provision of work opportunities to SMMEs. In the long-run, this confirms the usefulness of the CIDB initiative consisting of the provision of work opportunities to SMMEs through the National Contractor Development Programme (NCDP) guidelines. The PCA results showed non-monetary incentives could be a useful project-based intervention mechanism in the short-run to achieve primary project objectives, such as quality. In the long-run, a continuous improvement mechanism by various construction industry stakeholders is deemed necessary to maintain project delivery standards.
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Weed, Amanda J. "Bridging Advertising and Public Relations Pedagogy and Practice: A Mixed-Methods Analysis of Education Objectives and Industry Needs." Ohio University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1529687320594136.
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DeHart, Mary Ellen. "Employers' perceptions of mentally handicapped employees in the horticulture industry." Thesis, Virginia Tech, 1985. http://hdl.handle.net/10919/43038.
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The horticulture industry offers numerous unskilled and semi-Skilled
job opportunities for qualified handicapped individuals. A mail survey
of 557 private Virginia ornamental horticultural businesses was conducted
to document the employment of handicapped persons and to investigate
employers' perceptions of mentally handicapped workers. A response
rate of 60% was obtained. Forty-two percent of the respondents reported
employing mentally, physically or emotionally handicapped persons.
Primary businesses which have employed mentally handicapped workers
were associated with grounds maintenance, nursery/garden centers, and golf courses. Overall the employers' perceptions were favorable of the general work habits and entry-level horticultural skill competencies
of mentally handicapped persons. This indicated a potential for employmentMaster of Science
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Jahansoozi, Julia. "When interests collide : the story of an industry-community relationship." Thesis, University of Stirling, 2007. http://hdl.handle.net/1893/337.
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This thesis makes a new contribution to the field of public relations in the area of organization-public relationships (OPRs). The thesis focuses on a petroleum industry-community relationship in Sundre, Alberta, Canada, which was explored in-depth. A qualitative phenomenological orientation was adopted as it suited the focus of the research which was to explore and describe the lived experiences of the actual participants involved in the Organization-Public Relationship phenomenon as well as how they described the relational elements and related them to their experience of the OPR. In-depth interviews, as the primary method, were conducted with both industry and community members. Secondary methods played an important but minor role and were used primarily for the purpose of the researcher as a tool to double check the interview findings and included participant observation, discourse analysis, and a small co-orientation survey. The empirical research undertaken uncovered the importance of the background context of the OPR when engaging in relationship building and maintenance activities, opinions regarding the relational elements, relationship building processes, including the importance of having communication and trust building workshops. An interesting finding for this particular industry-community relationship emerged concerning the influence of ‘management guru’ Stephen Covey’s work which shaped the way the industry and community members engaged with each other. Trust emerged as the fundamental relational element, whilst transparency was critical for rebuilding trust after a crisis. This thesis has added to the body of theoretical knowledge in the field of public relations. Specifically it extended the understanding of an area of practice, community relations, and it has explored options for the management of activism and community engagement. The thesis also contributes to public relations practice. Public relations practitioners working within the oil and gas industry as well as other non-renewable resource extraction industries are responsible for developing and maintaining relationships with key publics, including the communities they operate within. Practitioners need to be able to work with the relational parties and collaborate in the development of processes that meet the needs of the participants. As practitioners shift their focus to developing relationships with key publics they will need to develop new skills in areas such as conflict resolution, community engagement, and interpersonal relationship building. This piece of research is functional as it reflects on the OPR and highlights findings that are useful for gaining insight into the relational dynamics for academics and practitioners as well as questioning the power distribution and dynamics within this particular OPR. By adopting the phenomenological approach it has provided a representation of an OPR, which whilst it cannot be generalized it does provide a richer understanding of how relationship building processes can operate as well as the importance of trust and transparency building when there has been a relational history of hostility, distrust and deep unhappiness. Further qualitative research should explore the development and maintenance of the other OPRs in order to understand more about the various contexts, processes, content and ability to set agendas within relationships. It would also be interesting to further explore the influence of management gurus and management fashions adopted or promoted by senior management involved in OPRs and illuminate how these approaches are implemented and impact an organization’s external relationships.
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Öster, Jonas, and Ester Hammarström. "The Swedish PR Consulting Industry - Development, Structure, and Professionalism." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9487.
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There has been a rapid expansion of the PR and information industry during the last few years. An expansion like this might lead to structural changes in an industry. The aim of this thesis is to describe a part of this industry, namely the Swedish PR consulting industry, in terms of its development, structure and professionalism. Web sites of the consultancies in the industry has been analyzed. Furthermore, interviews have been conducted with three leading individuals in the industry. Structural changes can be seen since there is a trend towards further specialization among the consultancies. Some of the most common criteria for an industry to be characterized by professionalism are not achieved, but the industry is characterized by an aim towards increased professionalism.
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Patel, Amisha Madhuri Annand. "Crisis communication under transformative change : the emergent context and roles of primary and secondary organisations." Thesis, Queensland University of Technology, 2011. https://eprints.qut.edu.au/45481/1/Amisha_Patel_Thesis.pdf.
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In an era of complex challenges that draw sustained media attention and entangle multiple organisational actors, this thesis addresses the gap between current trends in society and business, and existing scholarship in public relations and crisis communication. By responding to calls from crisis communication researchers to develop theory (Coombs, 2006a), to examine the interdependencies of crises (Seeger, Sellnow, & Ulmer, 1998), and to consider variation in crisis response (Seeger, 2002), this thesis contributes to theory development in crisis communication and public relations. Through transformative change, this thesis extends existing scholarship built on a preservation or conservation logic where public relations is used to maintain stability by incrementally responding to changes in an organisation‘s environment (Cutlip, Center, & Broom, 2006; Everett, 2001; Grunig, 2000; Spicer, 1997). Based on the opportunity to contribute to ongoing theoretical development in the literature, the overall research problem guiding this thesis asks: How does transformative change during crisis influence corporate actors’ communication? This thesis adopts punctuated equilibrium theory, which describes change as alternating between long periods of stability and short periods of revolutionary or transformative change (Gersick, 1991; Romanelli & Tushman, 1994; Siggelkow, 2002; Tushman, Newman, & Romanelli, 1986; Tushman & Romanelli, 1985). As a theory for change, punctuated equilibrium provides an opportunity to examine public relations and transformative change, building on scholarship that is based primarily on incremental change. Further, existing scholarship in public relations and crisis communication focuses on the actions of single organisations in situational or short-term crisis events. Punctuated equilibrium theory enables the study of multiple crises and multiple organisational responses during transformative change. In doing so, punctuated equilibrium theory provides a framework to explain both the context for transformative change and actions or strategies enacted by organisations during transformative change (Tushman, Newman, & Romanelli, 1986; Tushman & Romanelli, 1985; Tushman, Virany, & Romanelli, 1986). The connections between context and action inform the research questions that guide this thesis: RQ1: What symbolic and substantive strategies persist and change as crises develop from situational events to transformative and multiple linked events? RQ2: What features of the crisis context influence changes in symbolic and substantive strategies? To shed light on these research questions, the thesis adopts a qualitative approach guided by process theory and methods to explicate the events, sequences and activities that were essential to change (Pettigrew, 1992; Van de Ven, 1992). Specifically, the thesis draws on an alternative template strategy (Langley, 1999) that provides several alternative interpretations of the same events (Allison, 1971; Allison & Zelikow, 1999). Following Allison (1971) and Allison and Zelikow (1999), this thesis uses three alternative templates of crisis or strategic response typologies to construct three narratives using media articles and organisational documents. The narratives are compared to identify and draw out different patterns of crisis communication strategies that operate within different crisis contexts. The thesis is based on the crisis events that affected three organisations within the pharmaceutical industry for four years. The primary organisation is Merck, as its product recall crisis triggered transformative change affecting, in different ways, the secondary organisations of Pfizer and Novartis. Three narratives are presented based on the crisis or strategic response typologies of Coombs (2006b), Allen and Caillouet (1994), and Oliver (1991). The findings of this thesis reveal different stories about crisis communication under transformative change. By zooming in to a micro perspective (Nicolini, 2009) to focus on the crisis communication and actions of a single organisation and zooming out to a macro perspective (Nicolini, 2009) to consider multiple organisations, new insights about crisis communication, change and the relationships among multiple organisations are revealed at context and action levels. At the context level, each subsequent narrative demonstrates greater connections among multiple corporate actors. By zooming out from Coombs‘ (2006b) focus on single organisations to consider Allen and Caillouet‘s (1994) integration of the web of corporate actors, the thesis demonstrates how corporate actors add accountability pressures to the primary organisation. Next, by zooming further out to the macro perspective by considering Oliver‘s (1991) strategic responses to institutional processes, the thesis reveals a greater range of corporate actors that are caught up in the process of transformative change and accounts for their varying levels of agency over their environment. By zooming in to a micro perspective and out to a macro perspective (Nicolini, 2009) across alternative templates, the thesis sheds light on sequences, events, and actions of primary and secondary organisations. Although the primary organisation remains the focus of sustained media attention across the four-year time frame, the secondary organisations, even when one faced a similar starting situation to the primary organisation, were buffered by the process of transformative change. This understanding of crisis contexts in transforming environments builds on existing knowledge in crisis communication. At the action level, the thesis also reveals different interpretations from each alternative template. Coombs‘ (2006b) narrative shows persistence in the primary organisation‘s crisis or strategic responses over the four-year time frame of the thesis. That is, the primary organisation consistently applies a diminish crisis response. At times, the primary organisation drew on denial responses when corporate actors questioned its legitimacy or actions. To close the crisis, the primary organisation uses a rebuild crisis posture (Coombs, 2006). These finding are replicated in Allen and Caillouet‘s (1994) narrative, noting this template‘s limitation to communication messages only. Oliver‘s (1991) narrative is consistent with Coombs‘ (2006b) but also demonstrated a shift from a strategic response that signals conformity to the environment to one that signals more active resistance to the environment over time. Specifically, the primary organisation‘s initial response demonstrates conformity but these same messages were used some three years later to set new expectations in the environment in order to shape criteria and build acceptance for future organisational decisions. In summary, the findings demonstrate the power of crisis or strategic responses when considered over time and in the context of transformative change. The conclusions of this research contribute to scholarship in the public relations and management literatures. Based on the significance of organisational theory, the primary contribution of the theory relates to the role of interorganisational linkages or legitimacy buffers that form during the punctuation of equilibrium. The network of linkages among the corporate actors are significant also to the crisis communication literature as they form part of the process model of crisis communication under punctuated equilibrium. This model extends existing research that focuses on crisis communication of single organisations to consider the emergent context that incorporates secondary organisations as well as the localised contests of legitimacy and buffers from regulatory authorities. The thesis also provides an empirical base for punctuated equilibrium in public relations and crisis communication, extending Murphy‘s (2000) introduction of the theory to the public relations literature. In doing this, punctuated equilibrium theory reinvigorates theoretical development in crisis communication by extending existing scholarship around incrementalist approaches and demonstrating how public relations works in the context of transformative change. Further research in this area could consider using alternative templates to study transformative change caused by a range of crisis types from natural disasters to product tampering, and to add further insight into the dynamics between primary and secondary organisations. This thesis contributes to practice by providing guidelines for crisis response strategy selection and indicators related to the emergent context for crises under transformative change that will help primary and secondary organisations‘ responses to crises.
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Vincent, Stephanie M. ""An Ancient Industry in a Modern Age": The Growth and Struggles of the American Pottery Industry, 1870-2015." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1459462213.
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Tyquin, Ellen B. "Managing trust in a distrusting world: Exploring organisational and industry trust and distrust." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/213195/9/Ellen%20Tyquin%20Thesis.pdf.
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Despite considerable exploration and acceptance of the value of trust in the public relations literature, little guidance exists on trust repair strategies within crisis contexts. This thesis seeks to address this gap first by exploring the concept that requires repair itself, trust, and the linked but understudied concept of distrust. Next, it identifies messaging strategies utilised by organisations experiencing crises and tests the effect of message strategies on organisational trust and distrust perceptions. Through this process, this research provides scholars and industry professionals with guidance on how to manage, repair and rebuild trust in what may be, a distrusting world.
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Wepener, Marie Louisa. "The development of a new instrument to measure client-based corporate reputation in the service industry." Thesis, Stellenbosch : Stellenbosch University, 2014. http://hdl.handle.net/10019.1/96085.
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Thesis (PhD)--Stellenbosch University, 2014.ENGLISH ABSTRACT: The link between a favourable corporate reputation and business benefits is well established. Most executives recognise the importance of a favourable corporate reputation in building a competitive advantage for their organisations. However, the measuring of a corporate reputation, particularly in the service industry, has remained problematic. This study addresses this lingering gap in the literature and focuses on the development of an instrument to measure the client-based corporate reputation of organisations functioning in the service industry. This includes the identification of the factors (dimensions) that clients of large service organisations consider when they evaluate the reputations of organisations. Large organisations functioning in two sectors, the banking sector and the airline sector, were selected as the focus in this study. Groundwork for the design of a reputation-measuring instrument included the clarification of key terms (e.g. corporate identity, corporate image, corporate brand and corporate reputation). It also included a review of corporate reputation from various perspectives (e.g. organisational studies, economics, strategy and corporate communication). It also included discussions on scale development and the various approaches to the conceptualisation and operationalisation of corporate reputation. This study followed mainly a positivistic paradigm, involving quantitative methods. However, two qualitative methods were also used: a focus group discussion to identify patterns of thinking used by clients to assess corporate reputation and the expert-panel method to obtain the inputs of a panel of experts. Six large-scale surveys in three waves served as primary data sources. Large samples of the target population were used to obtain data that was statistically analysable. Secondary data sources included an extensive literature review. To develop the measurement scale, a series of steps was used to refine, purify and replicate the instrument. The process started with an exploratory factor analysis and concluded with an invariance analysis. The data was analysed during three waves of data collection. A variety of statistical techniques was used to assess the construct validity of the proposed instrument, including unidimensionality, convergent validity, reliability, discriminant validity, nomological validity, model fit and invariance. The outcome is a 19-item instrument using five dimensions to measure the client-based corporate reputation of large organisations in the service industry. These dimensions are Emotional appeal, Corporate performance, Social engagement, Good employer and Service points. This study contributes to the existing literature by the development of a valid and reliable instrument that can be used to measure a service organisation’s client-based corporate reputation before embarking on a reputation-enhancement programme. This study proposes that the measurement of an organisation’s client-based corporate reputation is a crucial starting point to assess the gap between where it is and where it wants to be in terms of its corporate reputation, and to manage its reputation accordingly. By using the proposed instrument, managers will be able to track their organisations’ corporate reputation over time, both overall and at the level of the five dimensions separately.
AFRIKAANSE OPSOMMING: Die verband tusssen ’n gunstige korporatiewe reputasie en die voordele daarvan vir organisasies is goed gevestig. Die meeste bestuurders erken ook die belangrikheid van korporatiewe reputasie in die bou van ’n mededingende voordeel vir hul organisasies. Die effektiewe meting van korporatiewe reputasie is egter, veral in die dienstebedryf, steeds problematies. Teen dié agtergrond was die fokus van die proefskrif op die ontwikkeling van ’n instrument om die kliëntgebaseerde korporatiewe reputasie van organisasies in die dienstebedryf te meet. Dit sluit in die identifisering van die faktore (dimensies) wat die kliënte van groot diensteorganisasies oorweeg wanneer hulle organisasies se reputasies evalueer. Groot organisasies wat in twee bedryfsektore werksaam is, naamlik die banksektor en die lugrederysektor, is geselekteer as die fokus van hierdie studie. Die grondslag vir die ontwerp van ’n reputasiemetingsinstrument het die verduideliking van sleutelterme (soos korporatiewe identiteit, korporatiewe beeld, korporatiewe handelsmerk en korporatiewe reputasie) ingesluit. Dit het ook die bestudering van korporatiewe reputasie uit verskillende perspektiewe (soos organisatoriese studies, die ekonomie, strategie en korporatiewe kommunikasie) behels. ’n Bespreking van skaalontwikkeling en die verskillende benaderings tot die konseptualisering en operasionalisering van korporatiewe reputasie het deel van hierdie aanvoorwerk gevorm. Hierdie studie het hoofsaaklik ’n positivistiese paradigma gevolg wat kwantitatiewe metodes ingesluit het. Twee kwalitatiewe metodes is egter ook gebruik: ’n fokusgroepbespreking om die denkpatrone te identifiseer wat kliënte gebruik om korporatiewe reputasie te evalueer en die ekspertpaneelmetode om die insette van ’n paneel kenners te bekom. Daarby het ses grootskaal-opnames in drie golwe as primêre databronne gedien. Groot steekproewe van die teikenpopulasie is gebruik om data te bekom wat statisties analiseerbaar was. Sekondêre databronne het ’n omvattende literatuurstudie ingesluit. Om die metingsinstrument te ontwikkel, is ’n reeks stappe gevolg om die instrument te verfyn, te suiwer en te repliseer. Die vertrekpunt was ’n verkennende faktoranalise en die proses is afgesluit met ’n analise van die invariansie. Die data is ontleed in drie datainsamelingsfases. ’n Verskeidenheid statistiese tegnieke – soos eendimensionaliteit, konvergerende geldigheid, betroubaarheid, diskriminante geldigheid, nomologiese geldigheid, modelpassing en invariansie – is toegepas om die konstrukgeldigheid van die voorgestelde instrument te evalueer. Die uitkoms is ’n 19-item-instrument wat vyf dimensies gebruik om die kliëntgebaseerde korporatiewe reputasie van groot organisasies in die dienstebedryf te meet. Hierdie dimensies is Emosionele aantrekkingskrag, Korporatiewe prestasie, Sosiale betrokkenheid, Goeie werkgewer en Dienspunte. Hierdie studie dra by tot die bestaande literatuur deur die ontwikkeling van ’n geldige en betroubare instrument wat gebruik kan word om ’n diensteorganisasie se kliëntgebaseerde korporatiewe reputasie te bepaal voordat ’n reputasieversterkingsprogram in werking gestel word. Die studie stel voor dat die meting van ’n organisasie se kliëntgebaseerde korporatiewe reputasie ’n uiters belangrike vertrekpunt vorm vir die assessering van die gaping tussen waar die organisasie hom tans bevind en waar hy wil wees, en om hierdie reputasie dienooreenkomstig te bestuur. Bestuurders sal met behulp van die voorgestelde instrument hul organisasies se korporatiewe reputasie oor tyd kan navolg – oorkoepelend, sowel as op die vlak van elke afsonderlike dimensie.
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Choi, Mun Ga. "The impact of cultural context on corporate web sites a New Zealand and South Korean comparison : a thesis submitted to Auckland University of Technology in fulfilment of the requirements for the degree of Master of Philosophy (MPhil), 2008 /." Click here to access this resource online, 2008. http://hdl.handle.net/10292/541.
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This study examines the impact of national culture on the content of corporate Web sites, and Web users’ attitudes and intentions toward culturally congruent or incongruent Web sites. In this work, culturally bipolar clusters based on Hofstede’s (1991) and Hall’s (1976) cultural dimensions are conceptualised. New Zealand and Korea are chosen as representatives of the respective bipolar clusters. This research utilises both content analysis and experimental research to provide deep insight into an area which has not yet been explored. Two studies are undertaken, Study One, focusing on the content analysis, examines how the use of visual communication and Web features differs between the two countries and between industry types. Study Two assesses Web users’ predispositions to respond favourably or unfavourably to the Web site. Web users’ perceptions, measured by experimental research with four culturally manipulated Web sites, are assumed to be the most suitable concept for studying the effectiveness of Web sites. Three ethnic groups are involved: Korean university students, New Zealand university students, and English-Korean bilingual university students. The findings reveal differences in the content of corporate Web sites from the two countries. However, these results do not support the findings of extant research. The results show that the corporate Web sites studied can be distinguished not only by the two national cultures, but also by other significant factors such as a company’s characteristics, its online presence strategy, national broadband infrastructure, and unique Internet culture. Additionally, the segment of young adults shows a convergence of cultural value systems which can be attributed to the fact that young adults in both countries have similar perceptions toward corporate Web sites regardless of their nationalities. Language structure and local terminology on the Web sites, however, are still important. This study contributes to knowledge by providing critical insights into the effectiveness and cultural congruence of Web sites. The results will benefit both academics and practitioners.
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Anderson, Lindsey B. "Big Trouble for the Big Three: An Audience Perspective of the Appropriateness and Effectiveness of the Big Three Automakers’ Image Repair Strategies." Thesis, Connect to resource online, 2010. http://hdl.handle.net/1805/2184.
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Thesis (M.A.)--Indiana University, 2010.Title from screen (viewed on July 18, 2010). Department of Communication Studies, Indiana University-Purdue University Indianapolis (IUPUI). Advisor(s): John Parrish-Sprowl, Kristina Horn Sheeler, Ronald Sandwina. Includes vitae. Includes bibliographical references (leaves 133-138).
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Boon, Jan. "Corporate social responsibility (CSR) in the mineral exploration and mining industry---perspectives on the role of "home" and "host" governments." Thesis, University of Ottawa (Canada), 2009. http://hdl.handle.net/10393/28049.
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CSR may be a means of dealing with human rights abuses and negative environmental and socio-economic impacts associated with mining in developing nations. Little research has been published on how "host" and "home" governments can help make CSR initiatives in this industry more effective. This study obtained perspectives on their roles through a study of the academic and secondary literature on CSR and its application in exploration and mining. Four literature case studies of exploration projects and mines in Peru (Tambogrande, Tintaya, Rio Blanco, and Antamina) were followed up with field studies of the Rio Blanco project and Antamina mine through interviews with community members, authorities at various levels of government, NGOs and industry representatives. The study showed the effect of mining cycle stage and regional differences on dynamics, power relations, and perspectives; and the importance of governments as players. It presents a list of options for their action.
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Ekorn, Stephanie, and Silvia Khan. "THROUGH THE EYE OF THE CUSTOMER : A STUDY OF HOW CORPORATE BRAND IMAGE IMPACT CUSTOMER LOYALTY AND CUSTOMER SATISFACTION IN THE TRAVEL INDUSTRY." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226971.
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An important question in today’s research on marketing is in what way a company can influence how customers perceive their brand and in what way they can facilitate customer retention. The aim with this paper is to research the impact the corporate brand image has on customer satisfaction and customer loyalty within the travel industry to further the understanding of how branding activities influence customer preferences. By using a survey with an experimental design, where corporate brand image is manipulated through a PR-article, the results indicate that a company can influence the loyalty a customer feels toward their brand by trying to influence the corporate brand image. The results also support the idea that corporate brand image does have its own effect on customer loyalty and is not merely indirectly influencing it through customer satisfaction. Furthermore, these results are of interest to the travel industry since it indicates that PR campaigns can aid the travel agency in differentiating itself from its competitors. In an industry with intangible and homogeneous services and a highly competitive market differentiating the brand is likely to have a positive competitive effect.
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Dizmon, Khara Louise. "The application of marketing and communication theories on community festival event planning." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3291.
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The objective of this project is to provide public relations practioners with an understanding of marketing concepts and communication theories as they apply to the production of a local community event. This project is also intended to be a resource for other public relations practioners involved in the process of communicating with a variety of audiences and to fulfill the void of scholarly research on the subject of event planning. The end result is expected to be a resource for event planners, providing tips and insights into the development of the community festival, Orange Blossom Holiday Village.
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Wall, Taylor A. "Saving America's Automobile Industry: The Bailouts of 1979 and 2009, An Overview of the Economic Conditions, Factors for Failure, Government Interventions and Public Reactions." Scholarship @ Claremont, 2010. http://scholarship.claremont.edu/cmc_theses/43.
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This paper will discuss the bankruptcies experienced by U.S. automakers in both 1979 and 2009. The main factors which led the automakers into financial ruin was the uncontrolled power of labor unions, the severe financial impact of oil embargos, the aggressive imposition of federal regulations and the increasing dominance of Japanese imports. After discussing these important factors, the paper will describe the specifics of Chrysler’s bailout experience in 1979 with the positive public acceptance of the government loans, largely due to the character of Lee Iacocca. After delving into Chrysler, this paper will explain the specifics of the government’s bailout of General Motors and Chrysler in 2009. The paper will also review the government’s position regarding the significant economic impact of letting the U.S. automakers fail. In conclusion, this paper will demonstrate that although the 1979 bailout was better perceived by the American public, the long term impact of 2009 bailout has the potential to produce a more strategic change in the U.S. auto industry.
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Ajide, Olushola. "A critical assessment of corporate community engagement (CCE) in the Niger Delta." Thesis, Robert Gordon University, 2017. http://hdl.handle.net/10059/2449.
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This thesis makes a new contribution to the field of corporate social responsibility in the area of corporate community engagement (CCE) and public relations in the area of organization-public relationships (OPRs). The thesis focuses on the Nigerian oil and gas industry community relationship in the Niger Delta region. This study provides valuable insights into how CCE works for enhancing stakeholder relationship and other desirable outcomes and thereby contributes to the growing body of knowledge on CSR in public relations. For the practice of CCE, this study reinforces the importance of relationship management as a viable and robust strategy that can bring long-term benefits both to organizations and society in general. A qualitative approach was adopted as it is considered appropriate for the research, which focuses on assessing stakeholders’ views regarding the relationship between oil and gas company and their host community in the Niger Delta region of Nigeria. Also, exploring how the stakeholders juxtapose their understanding of the relationship determinants between the oil and gas company and their host community. Semi-structured interviews served as the primary source of data collection from various stakeholders during fieldwork in Nigeria. Secondary methods served a crucial but minor role and were used primarily for the purpose of the researcher as a tool to double check the interview findings. Thirty-five respondents provided their views and opinions concerning the relationship between the oil and gas companies and communities in the region. The study uncovered the importance of culture, social awareness, social identity, corruption, insecurity, mediation and weak institutional structures as crucial predictors of relationship determinants for the oil and gas companies during engagement with their host communities. Moreover, this study explored the research on relationship success determinants key constructs (i.e. control mutuality, trust, commitment and satisfaction) to a qualitative assessment. Also, the developed framework emphasised the need for using these factors for assessing and building a successful long term relationship. Another key finding was that there is a significant difference between how multinational oil companies (MNOCs) and indigenous oil companies (INOCs) engage with the community. This finding suggests that the INOCs have a better approach in the engagement of host communities.
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Kotzé, Shanie. "FACTORS INFLUENCING MANAGEMENT KNOWLEDGE IN THE PRE-OWNED MOTOR VEHICLE ENTERPRISES OF MATJHABENG." Thesis, Welkom: Central University of Technology, Free State, 2011. http://hdl.handle.net/11462/222.
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Full ThesisThe discovery over seventy years ago of a gold reef in the Northern Free State brought about a hive of business activity. This area, known as the Goldfields, includes Welkom, Virginia, Odendaalsrus, Allanridge, and Hennenman (Anon. 2009:1). Most successful businesses in the area are either directly or indirectly associated with the gold-mining industry.
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Barton, Mica Waggoner. "A Rhetorical Analysis of Major Oil Companies' Advertisements in 1990 : A Semiotic Approach." Thesis, University of North Texas, 1998. https://digital.library.unt.edu/ark:/67531/metadc279180/.
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This study demonstrates how discourse is used to construct popular myths. This study analyzes magazine advertisements used by businesses in overcoming the rhetorical problem posed by a public opinion that blamed them for environmental problems. This study shows how businesses used advertisements to construct a popular myth that businesses were doing their part in overcoming the environmental crisis.
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Urban, Jan. "Komunikační strategie pro firmu Ježek." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222168.
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The goal of the submitted thesis: “Analysis of company´s communication mix” is the analysis of the company´s present communication mix and proposal of a new mix. The study is divided into two parts, theoretical and practical. Theoretical part discusses the established methods of analysis a company´s internal and external environment, describes and compares particular tools of marketing communication and its principles in the theoretical level. Introduction of practical part introduces selected company. Main part analyses company´s environmental and particular tools of promotion. Last part gives proposals of the new communication mix.
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Akalin, Kazim. "Business-to-business e-markets in textile industry: An empirical perspective." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2619.
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Sharp, Aaron M. "Exploring the Lower Third: The Use, Innovations, and Future of Snipes in the U.S. Television Industry." Digital Commons @ East Tennessee State University, 2010. https://dc.etsu.edu/etd/1700.
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Digital video recorders have given a growing number of viewers the ability to skip television commercials. In an effort to combat ad-skipping, television providers and advertisers are looking at ways to embed advertising into the video content; one way this can be accomplished is with graphic overlays known as snipes. Little is known about how content providers use snipes and what research they have conducted. This study is qualitative and uses long telephone interviews with 8 respondents from various cable television network and broadcast affiliate stations; examining the characteristics of innovation, as found in Rogers's (1995) diffussion of innovation theory. One discovery is that some cable networks are taking measures to ensure that snipes do not appear during emotional moments in the narrative. The study is the first piece of academic research dedicated to understanding how snipes are used and stands as a foundation for future research on the subject.
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Silva, Peterson Ferreira da. "A política industrial de defesa no Brasil (1999-2014): intersetorialidade e dinâmica de seus principais atores." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/101/101131/tde-15092015-113930/.
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O tema desta pesquisa é a política industrial de defesa brasileira. Seu objeto é a dinâmica dos mais importantes processos e atores na concepção e articulação dos principais projetos militares brasileiros, no contexto do entrelaçamento entre as políticas públicas de defesa, industrial, externa e de CT&I. Mais especificamente, o objetivo desta investigação interdisciplinar é explorar em que medida essa dinâmica entre processos e atores, incluindo seus mecanismos de coordenação e canais de interação, molda o perfil do conjunto dos principais projetos militares brasileiros. A hipótese a ser verificada é a de que, apesar dos avanços institucionais constatados desde a criação do Ministério da Defesa, ainda seria possível apontar desafios no que se refere à estruturação de seus mecanismos de coordenação, conduzindo a situações de ambiguidade em termos de direção política e de autonomia militar. Para tanto, o período analisado abrange desde o ano da criação do Ministério da Defesa (1999), até o término de coleta de material para este projeto (2014), coincidindo com o período de eleições presidenciais. Com base nos resultados alcançados, torna-se possível explorar as oscilações orçamentárias não apenas como causa, mas, sobretudo, como efeito dos problemas enfrentados na gestão desse portfólio de empreendimentos complexos, no quadro mais amplo do processo de amadurecimento do Ministério da Defesa.The theme of this research is the Brazilian defense industrial policy. The subject is the dynamic of the most important processes and players in the design and coordination of the main Brazilian military projects in the context of entanglement between Defense, Foreign Affairs and Science, Technology & Innovation public policies. More specifically, the objective of this interdisciplinary research is to explore to what extent this dynamic between processes and players, as well as their mechanisms of coordination and interaction channels, shape the profile of the main Brazilian military projects. The hypothesis to be verified is that despite the institutional progress made since the creation of the Ministry of Defense, it is still possible to identify challenges in terms of the structuring of its coordination mechanisms, leading to ambiguous situations in terms of political direction and military autonomy. Thus, the period considered covers the years since the creation of the Ministry of Defense (1999) until the end of data collection for this project (2014), coinciding with the presidential election period in Brazil. Based on the results achieved, it becomes possible to explore the budgetary fluctuations not only a cause, but above all, the effect of the problems faced in managing this portfolio of complex projects, within the broader framework of the maturing process of the Brazilian Ministry of Defense.
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Jones, Choity. "Corporate social responsibility during times of crisis." Thesis, Queensland University of Technology, 2020. https://eprints.qut.edu.au/157528/1/Choity_Jones_Thesis.pdf.
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The 2013 Rana Plaza factory collapse in Bangladesh extended a single, focal crisis organisation to ignite a catalyst for change across the fast fashion industry to create a crisis spillover. Through the lens of this global crisis, Coombs' (2007, 2015) Situational Crisis Communication Theory was employed to explore short- and long-term organisational response strategies through corporate social responsibility. The study found that crisis responsibility was not shared equally among implicated organisations and influenced variations in stakeholders' blame attributions. Through evidence-based guidelines, this study provides theoretical and practical implications for reputation management in light of a crisis spillover.
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Zahirovic, Emir, and Ines Imamovic. "Företagsbloggen som det upprätthållande kommunikationsverktyget : En kvalitativ studie om företagsbloggar som kommunikationsverktyg." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32818.
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Trovärdigheten för traditionella medier har minskat vilket har lett till att det blivit svårare att kommunicera med kunder och lett till en ökad konkurrens bland företag. I takt med utvecklingen av internet och Web 2.0 blev digitala dagböcker populära som kommunikationsverktyg för företag. Digitala dagböcker har, utifrån problemdiskussionen, identifierats som företagsbloggar bland företag och har inom ramen för Public relations ansetts en lösning på problemet med att kommunicera med kunder. Detta då företagsbloggar präglas av faktorer i form av bland annat förmågan att föra god kommunikation med publiken, skapa relationer, bygga varumärket, differentiera företag från konkurrenter samt som ett bra verktyg för sökmotoroptimering. Vad som dock inte framgår är vilka faktorer som är viktiga för företag att upprätthålla en skapad företagsblogg. Syftet med denna studie är att ur ett företagsperspektiv undersöka och få förståelse för vilka faktorer som är viktiga för att företag ska upprätthålla sin företagsblogg som ett kommunikationsverktyg och syftet leder till frågeställningen: “Vilka faktorer är viktiga för att företag ska upprätthålla sin företagsblogg som ett kommunikationsverktyg?” Studiens urval grundar sig på företag som driver en företagsblogg och är verksamma inom tjänstebranschen och där inom marknadsstrategin business-to-business. Studien består av en kvalitativ undersökningsmetod som har genomförts via semistrukturerade intervjuer med fem företag inom ramen för urvalet. Intervjufrågorna formades efter studiens teoretiska ramverk som stod som grund för forskningen och hade huvudspår inom företagsblogg som kommunikationsverktyg, Public relations, relationsmarknadsföring och varumärkesbyggande. Slutligen analyserades empirin och kopplingar gjordes med relevanta teorier. Resultatet visar att kommunicera ut kunskap och information samt att skapa relationer är viktiga faktorer för att företag ska upprätthålla sin företagsblogg som ett kommunikationsverktyg. Resterande faktorer kan variera och beror på företagets storlek och affärsinriktning.The credibility of traditional media has diminished over the years which has made it harder for companies to communicate with customers as well as it has increased the competition among companies. In line with the development of the internet and Web 2.0, digital diaries became popular as a communication tool for companies to use. Digital diaries have been identified as corporate blogs among companies and has been identified, within the frame of Public relations, as a solution to the communication problem with consumers that companies can deal with. Corporate blogs are characterized by factors such as the ability to communicate with the audience, create relationships, branding, differentiation as well as a good search engine optimization tool. What is not evident, however, is which are the factors that are important to maintain a corporate blog. The purpose of the study is to, from a business perspective, examine and understand which factors that are important for companies to maintain their corporate blog as a communication tool and the purpose leads to the question at issue: “Which factors are important for companies to maintain their corporate blog as a communication tool?" The selection of the study is based on companies that are running an corporate blog and that are active in the service business industry within the business-to-business marketing strategy. The study consists of a qualitative study and the used method is semi-structured interviews with five companies within the selection of the study. The interview questions were formed in accordance with the theoretical framework of the study, which formed the basis for the research and had headlines in corporate blog as a communication tool, Public relations, relationship marketing and brand building. Finally, the results were analyzed and connections were made with relevant theories of the study. The results show that to communicate knowledge and information, as well as building relationships, are important factors for companies to maintain their corporate blog as a communication tool. The remaining factors may vary and depend on the size of the company and what business orientation the company has.
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Degardh, Anton, and Poian Shafiee. "Spelindustrins Paradox : En eventstudie om lansering av tv-spels påverkan på aktiekursen." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24102.
Full textAbstract:
Purpose: To examine how video-game releases affect the share price, and if video-game reviews have any impact on the share price of gaming corporations. Method: A quantitative deductive research approach is applied with event study methodology used as basis. The investigated companies were the five largest gaming companies listed on the U.S. NASDAQ exchange. A total of 29 video-game launches and 85 reviews where examined. Theory: The study is based on The Efficient Market Hypothesis, Agent Theory, Public Relations Theory, Nextopia and previous research. Results: The result contains 114 observations in five companies. The result accounts for the cumulative abnormal return for each video-game. It also accounts for the cumulative average abnormal return for each company ten days after release. Analysis: The hypothesis test accounts for a statistical significant correlation between negative abnormal return and the release. It is also accounted for a cumulative average abnormal return of -2,29 % of the video-game companies stocks. Conclusion: There is a negative abnormal return for shareholders ten days after a video-game release. The result and the analysis dose confirm a direct correlation between video-game reviews and the abnormal return.