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Journal articles on the topic 'Public relations industry'

Author: Grafiati
Published: 14 December 2022
Last updated: 28 January 2023

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1

Simorangkir, Deborah N. "Lookism in Indonesia's public relations industry." Women's Studies International Forum 40 (September 2013): 111–20. http://dx.doi.org/10.1016/j.wsif.2013.05.014.

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2

Mohd Thas Thaker, Mohamed Asmy Bin, Hassanudin Bin Mohd Thas Thaker, and Anwar Bin Allah Pitchay. "Public relation activities in Islamic banking industry." Journal of Islamic Marketing 9, no. 2 (June 11, 2018): 283–95. http://dx.doi.org/10.1108/jima-06-2016-0047.

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Purpose This paper aims to examine the role of religion in influencing the public relations activity of Islamic banking institutions in Malaysia by adopting circuit of culture (COC) model as theoretical framework. Design/methodology/approach A narrative analysis is used in this study. This analysis has basically involved the application of symbolic interactionist tenets to respective websites and relevant documents of Islamic banks in Malaysia. Findings The paper has identified six Islamic value orientations elements, especially respect for religious authority, affinity with the past, fatalism, communal kinship, attachment to the eternal life and spirituality and idealism relative to public relations practice among the Islamic banks in Malaysia. The study finds that the respective banks are embedded with Islamic values in their communication tools that reflect public relations activity. Research limitations/implications The theme of value orientations that have been generated and used in this study are constantly in flux. There are some other orientations that might be affecting the cultural value of public relations activities of Islamic banking in Malaysia. Furthermore, these value orientations are less effective in identifying dominating cultural factors that can be amended with situational flexibility, as the current study focuses on Malaysian context. Future research is required by incorporating a quantitative means of testing and measuring the effectiveness of website by using cultural-economic model for building. Practical implications The study suggests that public relations researchers should not ignore the vital relationship between religion and public relations activity. The findings of this paper provide Islamic banking institutions to improve and enhance their public relations activity. Originality/value This paper offers an additional literature related to public relations activity by using cultural-economic model. While previous studies have focused on product, brand matters and organization behavior to define cultural and public relation, very little research has been focused on the role of religion in determining public relations activity and cultural pattern. Indeed, no study has been focused explicitly on public relations activity of Islamic banks in Malaysia using COC.
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3

Gabbott, Mark, and Gillian Hogg. "Purchasing public relations: The case of the public relations industry in Scotland." Journal of Marketing Management 12, no. 5 (July 1996): 437–53. http://dx.doi.org/10.1080/0267257x.1996.9964426.

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4

장안리 and 김현희. "Perception of Public Relations Majors and Non-Public Relations Majors on Public Relations Studies and The Industry." Journal of Public Relations 23, no. 5 (October 2019): 72–108. http://dx.doi.org/10.15814/jpr.2019.23.5.72.

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5

De Wet, Gideon. "Public Relations." Communicare: Journal for Communication Studies in Africa 6, no. 1 (November 14, 2022): 53–58. http://dx.doi.org/10.36615/jcsa.v6i1.2113.

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RELATIONS has, for reasons not that obvious, been neglected in terms of theoretical conceptualization in the study of communication phenomena. Though the field has seen a number of text books and articles written on public relations, attempts to put public relations in conceptual theoretical perspectives have been limited. The need therefore is to elevate the study of public relations to higher theoretical levels, which could also benefit industry eventually. In this article Lewin's field theory, and in particular his topology of the inner per- son has been put forward as a focus domain of how to conceptualize public relations in an organizational context. Public relations is playing the mediating role between individual and individual, organization and individual as well as organization and organization. Lewin's field theory, as such, provides the communicologist with exploratory alter- natives to the study of public relations.
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Kuok, Weng Si, and Luis Miguel Dos Santos. "Sustainable Developments of Public Relations Industry in Macao: Perspectives of Non-Public Relations Leaders serve as Public Relations Professionals at Gaming and Hospitality Industry." International Journal of Human Resource Studies 7, no. 3 (July 10, 2017): 49. http://dx.doi.org/10.5296/ijhrs.v7i3.11337.

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After the liberalization of gaming industry in 2002, Macao has experienced a large number of business, social, and industrial changes during the past decade. During the early 2000 and before, most of the non-profit and for-profit organizations might not have any established departments and sectors for the purpose of public relations. The purpose of this study mainly aimed to understand the socioeconomic development of Macao during (2005-2015) has influenced the demand and importance of public relations professionals. The researchers have conducted interviews with 9 non-public relations leaders serve as public relations professional at hospitality and tourism industry for their perspectives and understanding of the current industrial dynamic in Macao. The study discovered three main themes about 1) the importance of public relations from the practitioners’ perspective; 2) responsibilities and roles; and 3) requirements of contemporary organizations. The outcomes of this study may able to provide a holistic pictures and recommendations for hospitality and tourism industrial leaders, private agencies and NGOs administrators to upgrade and re-consider their human resource planning and public relations management into a higher level.
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Diggs‐Brown, Barbara, and R. S. Zaharna. "Ethnic diversity in the public relations industry." Howard Journal of Communications 6, no. 1-2 (October 1995): 114–23. http://dx.doi.org/10.1080/10646179509361688.

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8

Aronczyk, Melissa, Lee Edwards, and Anu Kantola. "Apprehending public relations as a promotional industry." Public Relations Inquiry 6, no. 2 (May 2017): 139–55. http://dx.doi.org/10.1177/2046147x17706411.

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This special issue examines the growing social and political importance of promotional activities and public relations. For decades, promotional tools have been deployed to foster the aims of various societal agencies, be they corporations, political actors, public institutions, non-governmental organisations (NGOs) or citizen movements. In today’s turbulent political and media environments, promotional practices have become more inventive, coordinated and ubiquitous, crossing transnational borders and circulating across business, politics and social institutions. Public relations is an essential tool in the promotional mix and is increasingly a stand-alone strategy for organisations of all kinds to manage their visibility, legitimacy and relationships with stakeholders. However, its influence and power in the context of an increasingly promotional culture are under-researched. In this introduction, we set out the landscape of promotional culture in which public relations activity takes place and consider how existing research on promotional work may illuminate our knowledge of contemporary public relations work.
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9

Moloney, Kevin. "Public relations: does the industry need regulating?" Corporate Communications: An International Journal 4, no. 1 (March 1999): 24–29. http://dx.doi.org/10.1108/13563289910254543.

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10

Coates, T. Donna. "Public relations and the radiation processing industry." International Journal of Radiation Applications and Instrumentation. Part C. Radiation Physics and Chemistry 35, no. 1-3 (January 1990): 354–56. http://dx.doi.org/10.1016/1359-0197(90)90117-z.

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11

Ly-Le, Tuong-Minh. "SMALL BUSINESS ENTREPRENEURSHIP IN VIETNAM: THE CASE OF THE PUBLIC RELATIONS INDUSTRY [USAHA KECIL DI VIETNAM: KASUS PUBLIC RELATIONS INDUSTRI]." DeReMa (Development Research of Management): Jurnal Manajemen 16, no. 2 (September 23, 2021): 145. http://dx.doi.org/10.19166/derema.v16i2.3760.

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<p>A better understanding of entrepreneurship in different sectors and its motivations, roles, and challenges offer new opportunities for entrepreneurs to start their business and participate in the national and global economy. This research studied the different entrepreneurial factors that influence the growth stage of public relations companies in Vietnam. In particular, the research examined how the founder's role shifted during the growth stage, and the motivations behind the founder's decision to retain or release their control in this stage. Using the inductive, grounded theory approach to explore the decision of a founder in Vietnam’s public relations industry during a company’s growth stage, this study found that public relations founders in Vietnam are generally driven by the accomplishments and challenges picked up from their entrepreneurial journey. Their journey mainly revolves around managerial experience, as the managerial tasks would be more complicated and require better managerial skills to address the challenges. They are also open to delegating their role to a professional manager, who already possesses the required management skills, to support the business.</p><p><em><strong>Abstrak dalam Bahasa Indonesia.</strong> Pemahaman yang lebih baik tentang kewirausahaan di berbagai sektor dan motivasi, peran, dan tantangannya menawarkan peluang baru bagi pengusaha untuk memulai bisnis mereka dan berpartisipasi dalam pembangunan ekonomi nasional dan global. Penelitian ini mempelajari faktor-faktor kewirausahaan yang mempengaruhi tahap pertumbuhan perusahaan Public Relation di Vietnam. Secara khusus, penelitian ini meneliti bagaimana bergesernya peran pendiri dalam beberapa tahap pertumbuhan, dan motivasi di balik keputusan pendiri untuk mempertahankan atau melepaskan pengaruh mereka pada tahap tertentu. Penelitian ini menggunakan pendekatan induktif, </em>grounded theory<em> untuk mengeksplorasi keputusan seorang pendiri pada industri </em>Public Relation<em> di Vietnam selama tahap pertumbuhan perusahaan, penelitian ini menemukan bahwa pendiri umumnya didorong oleh pencapaian dan tantangan yang diambil dari perjalanan kewirausahaan mereka. Perjalanan mereka terutama berkisar pada pengalaman manajerial,Tugas manajerial akan lebih rumit dan membutuhkan keterampilan manajerial yang lebih baik untuk mengatasi tantangan. Mereka juga terbuka untuk mendelegasikan peran mereka kepada manajer profesional, yang telah memiliki keterampilan manajemen yang dibutuhkan, untuk mendukung bisnis.</em></p>
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12

Marceau, Jane. "University—Industry—Government Relations." Industry and Higher Education 10, no. 4 (August 1996): 252–60. http://dx.doi.org/10.1177/095042229601000407.

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This paper addresses governments' efforts to link knowledge production and a knowledge-based production system. It suggests that the ‘Triple Helix’ image of university—industry—government relations neglects important aspects of players' activity, the systematic schizophrenia in much public policy and the critical variations over time and technologies in inter-relations between the knowledge-producing system and the structures and functioning of the surrounding political economy. The paper suggests that analysis of a nation's industrial ‘complexes' will provide valuable information and permit better adapted approaches.
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13

Olkkonen, Laura, and Vilma Luoma-aho. "Public relations as expectation management?" Journal of Communication Management 18, no. 3 (July 29, 2014): 222–39. http://dx.doi.org/10.1108/jcom-02-2013-0012.

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Purpose – The purpose of this paper is to assess how expectation management can contribute strategically to communication management, and how understanding and managing expectations can increase organizations’ sensitivity toward stakeholder voices and concerns. Design/methodology/approach – An example of mapping and identifying expectations is presented as a result of a thematic analysis of qualitative interview data, collected from six stakeholder groups of the media industry. Findings – Expectation types and gaps can be identified through the use of systematic expectation mapping, conceptualized in this paper as “expectation management.” Expectation management analyzes expectation types and priorities, and it assists in crafting response strategies. Four types of expectations (must, will, should, and could) were identified in an empirical study of the media industry. Research limitations/implications – As the empirical study focussed on one industry in one country, the findings should be considered an introduction to expectation mapping and expectation management, to be further developed in other settings. Practical implications – Organizations can gain strategic advantages by using expectation management to deepen communication management. New skills and processes may be needed to enable communication professionals to analyze and understand the core level of expectations. Social implications – Expectation management can help organizations respond to current societal pressures and help publics voice their concerns toward organizations. Originality/value – A new concept with strategic value is presented. The reported study of mapping and identifying expectations helps to clarity and interpret factors that shape stakeholder relationships and satisfaction on a deeper level.
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Amanda, Ajeng Safira Rizki, Siti Salafiyah Hamidah, Rudi Rusdiana, and Fandi Muhammad. "Peran Public Relations di Industri Perhotelan." Cebong Journal 1, no. 2 (March 5, 2022): 47–52. http://dx.doi.org/10.35335/cebong.v1i2.15.

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This study aims to determine the role of Public Relations in the hospitality industry in managing and maintaining the good image of the hotel. The research instrument used in this research is the method of observation at Grandia Hotel Bandung and giving questionnaires to the staff and Public Relations of Grandia Hotel Bandung. The research method uses a qualitative approach by applying the type of descriptive research, namely from the data that has been collected the researcher tries to draw conclusions. Data analysis techniques include data reduction, data decomposition, and drawing conclusions. The result of this research is that public relations has a duty in shaping the good image of the hotel to the public. With the existence of public relations, the communication that exists is harmonious between the institution and the public by creating good reciprocity. Public relations has two important roles in a company, namely the regulatory function and the supervisory function of a company. Public relations is a very important part in the hospitality industry in creating an image for both internal and external parties. The conclusion of this study is that public relations has an important role in the hospitality industry, namely in creating a positive image of the hotel to the public by maintaining the relationship between the hotel and the public or with other companies becomes more harmonious, and public relations also plays a role in supervising an institution, providing advice and also providing the best solution in solving a company problem.
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15

Hadlington, Simon. "Public relations blunders still dog UK nuclear industry." Nature 331, no. 6156 (February 1988): 471. http://dx.doi.org/10.1038/331471a0.

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16

Panol, Zenaida Sarabia. "Philippine public relations: an industry and practitioner profile." Public Relations Review 26, no. 2 (June 2000): 237–54. http://dx.doi.org/10.1016/s0363-8111(00)00043-6.

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17

Alyaqoub, Rasha Adel, and Nik Adzrieman Bin Abdul Rahman. "Conceptualizing the Management of Online Public Relations among Public Relations Practitioners." Annals of Contemporary Developments in Management & HR 1, no. 2 (August 1, 2019): 45–49. http://dx.doi.org/10.33166/acdmhr.2019.02.005.

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Modern technology has become a very researched area in PR. Nevertheless, the literature examining online PR still in its early levels. Internet has become essential and has initiate to revolutionize the PR industry. Despite the study of technology and its effect on PR, online PR remains a non-standardized concept used as the varied studies often rely on the specific conceptualization of the practitioners and his experience in this field. This paper intends to show the conceptualization of online public relations among public relation practitioners and illation the factors that led to the understanding or lack of understanding among the practitioners. The paper follows conventional structure to elaborate on the topic for future scholars through proving a critical insight. The paper offers insight o the management of online public relations among the public practitioners with a detailed review of prominent literature to encourage future scholars for empirical attention.
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18

Bhargava, Suchitra, and Josraj Arakkal. "Regional Public Relations: A New Frontier of Growth in India’s Public Relations Landscape." Revista Gestão Inovação e Tecnologias 11, no. 4 (September 16, 2021): 5340–60. http://dx.doi.org/10.47059/revistageintec.v11i4.2565.

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India - a land of vast cultural & linguistic diversity, where ‘word of mouth’ plays a crucial role in building brands. Public Relations have strongly emerged as an indispensable function for protecting and enhancing reputation. With 70% population of the nation living within the rural or semi-urban geographies, and nearly 34% of the same, annually migrating to urban cities in search of a better livelihood and employment, the role of regional Public Relations becomes more intrinsic to "Integrated Communications and Marketing strategies” for brands. The research paper attempts to understand the following: a) Evolution of consumer consumption and engagement through the lens of regional Public Relations in India. b) Introduction of the concept of G-LO-RI: Global – Local-Regional. c) Challenges faced by professionals/ agencies. The research aims to emphasize the need and importance of regional Public Relations. With the help of in-depth interviews and secondary data, the research will deduce the opportunities and scope to grow in this unorganized and untapped regional territories pan India. The research paper has considered variables - demographic factors, purchasing power, access and dissemination of information and news, effects of social channels and influencers, regional content consumption patterns, and urbanization. The qualitative study of these factors aims to share an outlook and future of regional Public Relations in India. As per existing information available at the time of drafting this research paper, there was no such material or reporting evidence in the context of the role and relevance of regional Public Relations in India. This research paper aims to highlight the current ecosystem, gaps, and key findings and showcase the importance, growth, and challenges of regional Public Relations in India. Interpretations/Implications: This study found that the Regional Public Relations industry has grown multi-folds in the past two decades. There have been many contributing factors instrumental towards this growth size, scale, and reach. This study included a mix of national public relations agency professionals and regional Public Relations agency owners/founders. They shared their journey and explained the concept, growth and evolution, agency revenue model, team size, opportunities, and challenges on the whole. The level of growth is varied region-wise, while Western, Northern, and Southern regions are hot spots of growth of regional Public Relations business, Eastern and North-East region remain a potential growth market. It was also observed that the affiliate model or the associate model of business is prevalent in the industry. The upcoming trends and practices were also discussed with the participants. The agencies have relied heavily on traditional media for a long time, but there is a gradual shift towards creating more digital content, which is data-driven. In due course of the study, it was evident that industry spending differed from one region to another. FMCG, followed by Automobile and Telecom, were the front runners in spends on regional Public Relations, Government and Education sectors have also caught up. The variation is observed due to the general demand and supply rule and socio-cultural factors, including language, customs, lifestyles & values, playing a crucial role. The researcher also came across some looming challenges that the industry currently faces, and recommendations have also been shared at the end of this paper.
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Bolarinwa, J. B. "Public Relations and Extension Services in Nigerian Fisheries Industry." International Journal of Agricultural Research 9, no. 7 (June 15, 2014): 325–30. http://dx.doi.org/10.3923/ijar.2014.325.330.

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20

Gow, Ian. "Government — industry relations: Japanese‐style public corporations and privatisation." Japan Forum 1, no. 2 (October 1989): 173–90. http://dx.doi.org/10.1080/09555808908721359.

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21

Olasky, Marvin N. "The Failure of Movie Industry Public Relations, 1921–1934." Journal of Popular Film and Television 12, no. 4 (January 1985): 163–70. http://dx.doi.org/10.1080/01956051.1985.10661983.

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22

McClure, Theresa, and Emily Siedschlag. "Public relations: Improving industry communication by analyzing other industries." Natural Gas & Electricity 29, no. 7 (January 18, 2013): 12–17. http://dx.doi.org/10.1002/gas.21665.

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23

Panda, Geetanjali, Ashwani Kumar Upadhyay, and Komal Khandelwal. "Artificial Intelligence: A Strategic Disruption in Public Relations." Journal of Creative Communications 14, no. 3 (September 16, 2019): 196–213. http://dx.doi.org/10.1177/0973258619866585.

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This article discusses the concept, benefits, application, impact and role of artificial intelligence (AI) in public relations (PR) industry. It examines the application of AI-based systems and their role as strategic disruption in the PR industry. This article is based on qualitative semi-structured interviews of 31 PR professionals and is grounded in the insights from the review of relevant research papers, articles, and case studies. It highlights the developments in research and practice related to AI application in the PR industry. AI-powered systems can scan social media and are smart, intelligent and experts in handling queries. These AI-enabled systems can post responses on social media in real time for the client and manage the crisis. With AI, PR professionals can save time spent on mundane activities like creating media lists, scheduling meetings and sending follow-up emails. Mass personalization and customization using AI are improving the effectiveness of PR activities. It is too early to say whether AI will act as strategic disruption in the PR industry. Based on the insights and discussion in this article, the PR professionals and researchers can make decisions on whether to invest in AI tools and solutions.
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Keen, Clive N. "Public Relations Education in the UK." Industry and Higher Education 4, no. 1 (March 1990): 30–32. http://dx.doi.org/10.1177/095042229000400106.

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This article discusses how higher education and the public relations industry finally did start talking to one another. It shows that both had a great deal to gain from such discussions, but that they still took place more by luck than planning. Finally, it suggests ways in which relations between higher education and new industries could be put on a more systematic basis.
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Philips, Paul. "Theoretical Problems of Public Interest Sector Industrial Relations." Relations industrielles 31, no. 4 (April 12, 2005): 566–87. http://dx.doi.org/10.7202/028743ar.

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This paper develops a simple industry bargaing model with explicit consideration of the determinants of the bargaining range and the narrowing of that range over time as a function of perceived bargaining power and costs of settlement. The model is then applied to the public-interest sector under altered assumptions of costs of settlement and the introduction of political influences in the determination of bargaining paths. The impact of third party intervention is considered in both the industry and public-interest sector cases.
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Safitri, Yuanita. "Public Relations dan Masyarakat dalam Memacu Pertumbuhan Pariwisata." Humaniora 6, no. 2 (April 30, 2015): 230. http://dx.doi.org/10.21512/humaniora.v6i2.3333.

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Tourism is an important determinant for a region’s economic growth—the higher income from tourism, the higher its gross regional domestic product. To be successful in exposing potential tourism sites, a region does not only depend on the beauty of the nature but also how to access the sites, on-site accommodation and the mutual relationship between local government and local community.The fact is many regions have difficulties in developing mutual relationship between local government and local community. It means what most important is how the tourism industry is being managed. One most important aspect of managing the tourism industry is the cooperation and communication between the local community and the government. This article aims to discuss how public relations and the local community work to stimulate tourism growth in a synergy. Using descriptive qualitative method, this article recommends a model of communication strategy—in which the local community serves mainly as the tourism’s public relation agents, and also serves as a reference method in evaluating a local government’s communication strategies in regional tourism industry.
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Saputro, Dio Herman, Satya Candrasari, and Ovi Olivia Belida. "STREOTYPE OF PUBLIC RELATIONS PROFESSION IN JAKARTA." Communicology: Jurnal Ilmu Komunikasi 5, no. 2 (December 21, 2017): 62–82. http://dx.doi.org/10.21009/communicology.062.05.

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Public Relations is known as a female profession, concerned physical, and suitable for women. The purpose of this research is to analyze Public Relations stereotype as a woman profession, concerned with physical, and feminine. This research is examined though face to face in-depth interview method with 10 Public Relations practitioners from variety industry in Jakarta. Findings showed that Public Relations stereotype is not necessarily a pretty woman, physically attractive, and majority men still dabble as Public Relations practitioners in the field of industry. Nevertheless, it cannot be denied that women still dominant in a Public Relations profession. The society's view that the face of PR is a woman show there is a miss perception of PR term itself caused by lack of understanding of PR literacy as management function, not a women profession, equal to actress celebrity's job, and oriented physical. The Negative stereotype about PR profession in Jakarta caused this profession is not as appreciated as a doctor or accountant profession.
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John Gleeson, Damian. "Public relations education in Australia, 1950-1975." Journal of Communication Management 18, no. 2 (April 29, 2014): 193–206. http://dx.doi.org/10.1108/jcom-11-2012-0091.

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Purpose – The purpose of this paper is to explore the foundation and development of public relations education (PRE) in Australia between 1950 and 1975. Design/methodology/approach – This paper utilises Australian-held primary and official industry association material to present a detailed and revisionist history of PR education in Australia in its foundation decades. Findings – This paper, which locates Australia's first PRE initiatives in Sydney, Melbourne and Adelaide in the 1960s, contests the only published account of PR education history by Potts (1976). The orthodox account, which has been repeated uncritically by later writers, overlooks earlier initiatives, such as the Melbourne-based Public Relations Institute of Australia, whose persistence resulted in Australia's first PR course at Royal Melbourne Institute of Technology in 1964. So too, educational initiatives in Adelaide and Sydney pre-date the traditional historiography. Originality/value – A detailed literature review suggests this paper represents the only journal-length piece on the history of PRE in Australia. It is also the first examination of relationships between industry, professional institutes, and educational authorities.
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Zadah, Kate. "Industry ripples: aesthetics trends according to a public relations professional." Journal of Aesthetic Nursing 10, no. 3 (April 2, 2021): 122–24. http://dx.doi.org/10.12968/joan.2021.10.3.122.

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Following the UK Government's announcement of the roadmap out of the COVID-19 pandemic, many, not least those in the aesthetics sector, are preparing for a slow and steady return to normality. From skincare to robotics, Kate Zadah details everything that the aesthetics industry has to be excited for this year
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Katkova, S. "THE INSTITUTIONALIZATION OF THE NATIONAL PUBLIC RELATIONS INDUSTRY IN ITALY." East European Scientific Journal 5, no. 4(68) (May 14, 2021): 27–32. http://dx.doi.org/10.31618/essa.2782-1994.2021.5.68.32.

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The article notes the main characteristics for different schools of PR (such as schools of the USA, Great Britain, France and Germany), but it is devoted to a retrospective analysis of the institutionalization of the professional public relations industry in Italy in the 1950s-1980s. The formation and development of the professional PR-community is considered through the prism of socio-economic and political conditions in the country.
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MacManus, Thomas. "The denial industry: public relations, ‘crisis management’ and corporate crime." International Journal of Human Rights 20, no. 6 (March 16, 2016): 785–97. http://dx.doi.org/10.1080/13642987.2016.1156882.

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32

Hachigian, David, and Kirk Hallahan. "Perceptions of public relations web sites by computer industry journalists." Public Relations Review 29, no. 1 (March 2003): 43–62. http://dx.doi.org/10.1016/s0363-8111(02)00195-9.

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Sheen, Margaret R. "Evolving relations between the pharmaceutical industry and public sector research." International Journal of Technology Management 25, no. 3/4 (2003): 268. http://dx.doi.org/10.1504/ijtm.2003.003101.

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34

Lanzendorfer, Quinn. "Government and Industry Relations in Cybersecurity." International Journal of Cyber Research and Education 3, no. 1 (January 2021): 48–57. http://dx.doi.org/10.4018/ijcre.2021010105.

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The existing domains of warfare are land, sea, air, space, and now cyberspace. Once President Obama addressed the public on the cybersecurity threat and Executive Order 13636 was issued, the government gained traction in creating policy and collaborating with industry to gain a better presence in the U.S. Industry owns, operates, and controls most of the critical infrastructure in the U.S. and is perceived to have better knowledge, skills, and abilities in cybersecurity operations and capabilities. This study seeks to fill a gap that currently exists in scholarly research in the areas of partnerships in cybersecurity. Using the innovative e-Delphi electronic method to collect qualitative and quantitative data from experts, this study explores the competency, expertise, and partnership aspects of the U.S. Government and industry relationship in cybersecurity organizations.
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Johansson, Maria, Magnus Nygren, and Leif Berglund. "The changed relations between the construction industry and occupational health services." Work 67, no. 4 (December 22, 2020): 903–15. http://dx.doi.org/10.3233/wor-203341.

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BACKGROUND: From the 1960s until the beginning of the 1990s, the construction industry in Sweden received support for health and safety issues from Bygghälsan, an Occupational Health Service (OHS) that targeted the construction industry. In the 1990s, a reorganization of the OHS changed the relations between the actors involved. OBJECTIVES: This study explores these changed relations between the construction industry and the “old” industry-specific Bygghälsan versus the relations with “new” external OHS. METHODS: Semi-structured interviews were conducted with 22 interviewees from the construction industry and individuals involved in OHS which were transcribed and analyzed. RESULTS: The results suggest that OHS have changed towards a more general character instead of tailor-made services which has had a negative effect on the relations. Further, Bygghälsan was perceived as being a part of the construction industry while contemporary OHS providers were perceived as outsiders which further complicates building trustful relations. CONCLUSIONS: The relation between the construction industry and Bygghälsan was perceived as better compared to the relations with the new companies providing external OHS. The main barrier to building better relations is the perception that contemporary OHS do not have the same knowledge about the construction industry as Bygghälsan.
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Pulido, Marta, Jose Vazquez González, and Jose Vazquez González. "PUBLIC RELATIONS AND EVENTS: THE ORGANIZATION OF FESTIVALS AS A TOOL FOR CULTURAL PROMOTION." IROCAMM-International Review Of Communication And Marketing Mix 2, no. 2 (2019): 13–23. http://dx.doi.org/10.12795/irocamm.2019.v02.i02.02.

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Festivals not only fulfill their traditional role as an institution that allows to present, spread or preserve the culture of a society, but also stand out for their ability to generate wealth in the cities where they are celebrated, for their contribution to the diversification of the tourism product or the improvement of the image of the place (Devesa, Báez, Figueroa and Herrero, 2012). Specifically, film festivals have a much greater importance playing a fundamental, but not recognized, role for the development of the industry and the history of cinema (Vallejo, 2014, p.14). Under this perspective, the main objective of this work is to observe the organization of the SCC Express Short Film Festival, in order to propose a sequenced model for the organization of events as a tool for communication and promotion of the cultural industry. The application of the methodological design designed for the application of the proposed case study allows to establish a 9-phase model for the organization of festivals as a technique of promotion and cultural development at the local level.
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Bhargava, S., and J. Arakkal. "Regional Public Relations after COVID-19: A new frontier of growth in India’s Public Relations landscape." CARDIOMETRY, no. 23 (August 20, 2022): 381–91. http://dx.doi.org/10.18137/cardiometry.2022.23.381391.

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India - a land of vast cultural & linguistic diversity, where ‘word of mouth’ plays a crucial role in building brands. Public Relations have strongly emerged as an indispensable function for protecting and enhancing reputation. With 70% population of the nation living within the rural or semi-urban geographies, and nearly 34% of the same, annually migrating to urban cities in search of a better livelihood and employment, the role of regional Public Relations becomes more intrinsic to “Integrated Communications and Marketing strategies” for brands. The research paper attempts to understand the following: a) Evolution of consumer consumption and engagement through the lens of regional Public Relations in India b) Introduction of the concept of G-LO-RI: Global – Local-Regional c) Challenges faced by professionals/ agencies The research aims to emphasize the need and importance of regional Public Relations. With the help of in-depth interviews and secondary data, the research will deduce the opportunities and scope to grow in this unorganized and untapped regional territories pan India. The research paper has considered variables - demographic factors, purchasing power, access and dissemination of information and news, effects of social channels and influencers, regional content consumption patterns, and urbanization. The qualitative study of these factors aims to share an outlook and future of regional Public Relations in India. As per existing information available at the time of drafting this research paper, there was no such material or reporting evidence in the context of the role and relevance of regional Public Relations in India. This research paper aims to highlight the current ecosystem, gaps, and key findings and showcase the importance, growth, and challenges of regional Public Relations in India. Interpretations/Implications: This study found that the Regional Public Relations industry has grown multi-folds in the past two decades. There have been many contributing factors instrumental towards this growth size, scale, and reach. This study included a mix of national public relations agency professionals and regional Public Relations agency owners/ founders. They shared their journey and explained the concept, growth and evolution, agency revenue model, team size, opportunities, and challenges on the whole. The level of growth is varied region-wise, while Western, Northern, and Southern regions are hot spots of growth of regional Public Relations business, Eastern and North-East region remain a potential growth market. It was also observed that the affiliate model or the associate model of business is prevalent in the industry. The upcoming trends and practices were also discussed with the participants. The agencies have relied heavily on traditional media for a long time, but there is a gradual shift towards creating more digital content, which is data-driven. In due course of the study, it was evident that industry spending differed from one region to another. FMCG, followed by Automobile and Telecom, were the front runners in spends on regional Public Relations, Government and Education sectors have also caught up. The variation is observed due to the general demand and supply rule and socio-cultural factors, including language, customs, lifestyles & values, playing a crucial role.
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Johansson, Bengt, and Larsåke Larsson. "The Complexity of Public Relations Work." Nordicom Review 36, no. 1 (June 1, 2015): 125–39. http://dx.doi.org/10.1515/nor-2015-0010.

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Abstract Research on the PR-function is extensive, especially in the US and the UK. The managertechnician dichotomy is well known, but has been challenged by recent research where more nuanced perspectives on PR-managerial roles are displayed. In relation to this complexity of PR-managerial roles the article investigates the function and role Swedish public relations managers perform and play in their organizations. The Swedish case, with its high proportion of PR practitioners employed by public authorities, was used to further explore the complexity of PR work. The empirical data was a survey distributed to a random sample of members of the Swedish Public Relations Association, with a managerial or head/ director position, representing all industry/societal sectors. 261 persons completed the survey, giving a response rate of 30 percent. The study confirmed previous research of a more complex picture of the PR-managerial level. One important conclusion was therefore that the simple dichotomy between managers and technicians cannot be used to understand managerial level positions in the public relations context. This complexity was even further emphasized when comparing PR-mangers in the private and the public sector. One challenge pointed out for future research was to develop analyses of PR managerial roles in different types of organizations.
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Mukhtar, Mudassir, Salma Umber, and Mudassar Hussain Shah. "The Conditions and Challenges of the PR Industry in Pakistan in the 21st Century: Practitioners’ Perspective and Perceptions." Global Political Review V, no. I (March 30, 2020): 55–61. http://dx.doi.org/10.31703/gpr.2020(v-i).07.

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This paper contributes to the professional maturity of the profession by highlighting the problems faced by the practitioners and their professional solutions. The data and analysis are based on structured qualitative interviews of the highest ranked PR (public relation) professionals working as the heads of PR departments in government and private institutions. Practitioners urged to establish Pakistani public relations substructures well-suited with local cultural realities. Practitioners believed that public relations critical role in strengthening democracy in Pakistan to promote democratic traditions and usage of social capital, civil society and public sphere, recognitions of PR as a management function, preparation of a national narrative against terrorism, adoption of new technological advancements, less focusing on internal public and controlling unrealistic boss publicity are the major challenges in the public relations industry in Pakistan.
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Damayanti, Novita, and Dio Herman Saputro. "PROFESI PUBLIC RELATIONS DI INDONESIA DALAM KAJIAN GENDER." WACANA, Jurnal Ilmiah Ilmu Komunikasi 16, no. 1 (October 12, 2017): 27. http://dx.doi.org/10.32509/wacana.v16i1.13.

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Studi public relations di Indonesia dalam persepktif gender belum berkembang dibandingkan dengan negara-negara maju. Penelitian ini bertujuan untuk mencermati profesi public relations sector swasta lebih dominan maskulin atau feminism dan menggali lebih dalam mengenai indikasi feminitas dan maskulinitas pada profesi public relations sector swasta. Peneliti mengembangkan kerangka konseptual profesi public relations sebagai profesi gender dari tiga teori yakni kontruksi realitas social untuk memahami bagaiamana peran gender pada profesi public relations dikontruksi, teori social rules untuk menganalisa indikasi keseteraan gender pada profesi public relations, dan genderlect styles untuk menganalisa perbedaan persepsi PR wanita dan pria. Dua praktisi PR pria dan dua praktisi PR wanita dikaji dengan observasi partisipasi, diwawancarai, dan ditelaah dengan metode penelitian fenomenologi. Hasil penelitian menunjukkan bahwa profesi PR di perusahaan swasta cenderung lebih dominan maskulin daripada feminism namun pada industry perhotelan profesi public relations menjadi feminism-oriented profession menurut nilai hospitality. Peneliti juga menemukan adanya indikasi maskulinitas pada sektor swasta dan feminisasi pada sektor industri perhotelan karena stuktur dimensi budaya nasional Indonesia sebagai Negara maskulin, identitas perusahaan, kebutuhan perusahaan, kebijakan perusahaan, dan preferensi menejemen. Kebanyakan responden dalam penelitian ini mempersepsikan indikasi feminitas dan maskulinitas merujuk pada atribut komunal dan agentik. Pada situasi tertentu praktisi PR dalam penelitian ini memainkan peran yang berbeda bukan berdasarkan atribut komunal dan agentik.
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Mialon, Mélissa, and Ilana Pinsky. "Food industry responding to the COVID-19 pandemic in Brazil: public health or public relations?" World Nutrition 13, no. 1 (March 31, 2022): 2–75. http://dx.doi.org/10.26596/wn.20221312-75.

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Introduction: The study's objective was to identify and analyse the responses of food industry actors in Brazil to the COVID-19 pandemic. We conducted a qualitative analysis of information available in the public domain and published between 1 March and 30 September 2020. Results: The actions of the food industry in Brazil during the first few months of the COVID-19 pandemic primarily focused on the donation of medical equipment, hygiene and food products, including ultra-processed foods, and the provision of advice and information about COVID-19, with no oversight from health bodies. Food industry actors also promoted their actions to care for their workers' health and other needs. Conclusions: In the context of a global crisis causing enormous disruption in people's lives, the involvement of different actors in the response to the pandemic may have been helpful in the short term. However, these actions could also have resulted in negative public health consequences if they were, in reality, driven by a search for profits.
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42

Taylor, Maureen, and Aimei Yang. "Have Global Ethical Values Emerged in the Public Relations Industry? Evidence from National and International Professional Public Relations Associations." Journal of Business Ethics 130, no. 3 (June 19, 2014): 543–55. http://dx.doi.org/10.1007/s10551-014-2226-4.

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43

Manickam, Yesuselvi, Tan Soon Chin, and Suffian Hadi Ayub. "GENDER BIAS IN THE PUBLIC RELATIONS INDUSTRY IN MALAYSIA: COMPARING PUBLIC RELATIONS PRACTITIONERS’ JOB FUNCTIONS, INCOMES, AND CAREER PROSPECTS." Journal of Media Critiques 2, no. 8 (December 17, 2016): 229–37. http://dx.doi.org/10.17349/jmc116217.

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Sarsembayev, Marat А. "PUBLIC-PRIVATE LEGAL RELATIONS IN THE AUTOMOTIVE INDUSTRY OF KAZAKHSTAN AND RUSSIA: COOPERATION AND INTERACTION OF THEIR AUTOMOBILE FACTORIES IN THE SPHERE OF FOREIGN ECONOMIC ACTIVITY DURING THE RECOVERY PERIOD." Tyumen State University Herald. Social, Economic, and Law Research 6, no. 4 (2020): 132–54. http://dx.doi.org/10.21684/2411-7897-2020-6-4-132-154.

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This article analyzes the legal forms of public-private relations in the automotive industry in the Republic of Kazakhstan and the Russian Federation. The automotive industry is a part of the transport engineering industry, which consists of a number of sub-sectors in the form of railway, aviation, sea, river, and pipeline transport. The author distinguishes the content and principles of public-private legal relations that form the basis of the Russian and Kazakh laws on public-private relations. The public-private partnership, laid down in the law, usually implies a social project, which must be implemented at the expense of financial investments of a private company and the relevant state body. The state body may otherwise determine its participation in the implementation of this project. The specificity and difference between public-private relations and public-private partnership, in which the relations between the automotive engineering industry and the state are formed, is that there are no separate projects. Public-private relations are formed between the entire transport engineering industry (its factories and enterprises) and the state represented by the relevant ministry of industry of Russia and Kazakhstan. The Russian and Kazakh states subsidize this industry, which consists of private-joint-stock automobile plants, credit them, provide them with tax and customs privileges and preferences, assist in the creation and operation of Kazakh-Russian joint ventures in the automotive industry, and in return they receive significant taxes. Analyzing the legal aspects of foreign economic activity of automobile industry enterprises, as well as actions to restore the economy of Kazakhstan and Russia, and their auto industry in connection with the coronavirus pandemic has required using the following methods: the comparative legal method, systemic analysis, dialectic method, and the method of legal projection.
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Lorenzo-Molo, Marina Caterina F. "Understanding the reputation and image of the Philippine public relations industry." Public Relations Review 33, no. 1 (March 2007): 58–67. http://dx.doi.org/10.1016/j.pubrev.2006.11.007.

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46

Austin, Lucinda L. "Framing diversity: A qualitative content analysis of public relations industry publications." Public Relations Review 36, no. 3 (September 2010): 298–301. http://dx.doi.org/10.1016/j.pubrev.2010.04.008.

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47

Mackey, Steve. "Persona - an old public relations problem?" Persona Studies 2, no. 1 (May 17, 2016): 84–96. http://dx.doi.org/10.21153/ps2016vol2no1art533.

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This essay uses the neologism citizen public relations to express a view of the phenomena examined by persona studies implying that public relations studies might be regarded as an antecedent discipline to the former. It goes on to suggest potentially intriguing differences and similarities to do with political and epistemological problematics. The central theme is that the term identity is simultaneously the key link and the key contrast between the two disciplines. This is because the term identity is usually deployed at the internal, psychological, subjective level by scholars of persona while it is usually applied to external, material objects and events by the public relations industry and its academia. The essay also makes the point that both areas of study can be unified as different species of the genera rhetoric in the traditional sense of that still older field. This coincidence and dissonance may invoke a debate which can lead to theory development in all three fields. The fields are not comprehensively surveyed – a process which would be lengthy and might bring up many contrasting perspectives. Instead the work of representative leading authors is presented to make a prima facie case.
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Fitch, Kate. "Rethinking Australian public relations history in the mid-20th century." Media International Australia 160, no. 1 (August 2016): 9–19. http://dx.doi.org/10.1177/1329878x16651135.

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This article investigates the development of public relations in Australia and addresses calls to reconceptualise Australian public relations history. It presents the findings from an analysis of newspaper articles and industry newsletters in the 1940s and 1950s. These findings confirm the term public relations was in common use in Australia earlier than is widely accepted and not confined to either military information campaigns during the war or the corporate sector in the post-war period, but was used by government and public institutions and had increasing prominence through industry associations in the manufacturing sector and in social justice and advocacy campaigns. The study highlights four themes – war and post-war work, non-profit public relations, gender, and media and related industries – that enable new perspectives on Australian public relations history and historiography to be developed.
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Wilks, Stephen. "Government-Industry Relations: A review article." Policy & Politics 14, no. 4 (October 1, 1986): 491–505. http://dx.doi.org/10.1332/030557386782595665.

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Изаак, С., and S. Izaak. "Effective Interaction of State Bodies and Public Organizations." Scientific Research and Development. Modern Communication Studies 7, no. 3 (June 13, 2018): 8–13. http://dx.doi.org/10.12737/article_5b1517b1dc3db3.36845175.

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The article notes that the state through the system of bodies of state power defines relations with public organizations, including developing measures of state support. The solution to the problem of efficiency of intersectoral interaction is presented in the example of the sports industry. As subjects of communication fields defined by the territorial Executive authorities and territorial public-state, public associations (including organizations). It is shown that in the sports industry has developed long-standing practice of interaction, characterized by an optimal organization on mutually beneficial conditions and efficiency in the system of relations “state — society”.
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