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Journal articles on the topic 'Public relations roles'

Author: Grafiati

Published: 4 June 2021

Last updated: 4 February 2022

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1

Leichty, Greg, and Jeff Springston. "Elaborating Public Relations Roles." Journalism & Mass Communication Quarterly 73, no. 2 (June 1996): 467–77. http://dx.doi.org/10.1177/107769909607300215.

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This study investigated the structure of public relations roles. Broom and Smith's role questionnaire was factor analyzed in conjunction with items used in studies of organizational boundary spanning. Eight activity factors were extracted in the analysis. Four primary practitioner roles and one minor role were subsequently identified in a cluster analysis. The clusters refined and elaborated previous PR roles concepts in important ways. Two practitioner types give high priority to technical activities even though they also scored high on managerial and boundary spanning activities. A validatio

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2

Kelleher, Tom. "Public Relations Roles and Media Choice." Journal of Public Relations Research 13, no. 4 (October 1, 2001): 303–20. http://dx.doi.org/10.1207/s1532754xjprr1304_02.

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3

Yurita, Ayu Puspa, and Anwar Sani. "Karakteristik Public Relation pada Departemen Marketing Public Relations CNN Indonesia TV." Jurnal Ilmiah Komunikasi Makna 7, no. 2 (August 31, 2019): 37. http://dx.doi.org/10.30659/jikm.7.2.37-47.

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Banyaknya penggunaan nama pada divisi atau departemen public relations memberikan kesan bahwa tugas dan fungsi divisi atau departemen public relation di sebuah perusahaan kemudian berbeda dengan perusahaan lain. Perbedaan pada fungsi, tugas, peran, dan kegiatan yang dilakukan oleh divisi atau departemen public relations itu dapat menentukan karakteristik public relations pada perusahaan. Tujuan penelitian ini untuk mengetahui tujuan, fungsi, peran, juga aktivitas departemen marketing public relations di CNN Indonesia TV. Metode penelitian yang digunakan adalah deskriptif kualitatif. Hasil pene

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4

Brody, E. W. "Changing roles and requirements of public relations." Public Relations Review 11, no. 4 (December 1985): 22–28. http://dx.doi.org/10.1016/s0363-8111(85)80028-x.

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5

Cottone, Laura, D. G. Wakefield, R. Rocco Cottone, and Willard North. "Public relations roles and functions by organization." Public Relations Review 11, no. 4 (December 1985): 29–37. http://dx.doi.org/10.1016/s0363-8111(85)80029-1.

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6

Toth, Elizabeth L., Shirley A. Serini, Donald K. Wright, and Arthur G. Emig. "Trends in public relations roles: 1990–1995." Public Relations Review 24, no. 2 (June 1998): 145–63. http://dx.doi.org/10.1016/s0363-8111(99)80048-4.

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7

Norton, M. Scott. "School Public Relations: Personnel Roles and Responsibilities." Journal of School Public Relations 29, no. 3 (July 1, 2008): 345–59. http://dx.doi.org/10.3138/jspr.29.3.345.

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8

Lauzen, Martha M. "Public Relations Roles, Intraorganizational Power, and Encroachment." Journal of Public Relations Research 4, no. 2 (April 1992): 61–80. http://dx.doi.org/10.1207/s1532754xjprr0402_01.

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9

Guth, David W. "Organizational crisis experience and public relations roles." Public Relations Review 21, no. 2 (June 1995): 123–36. http://dx.doi.org/10.1016/0363-8111(95)90003-9.

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10

Creedon, Pamela J. "Public Relations and "Women's Work": Toward a Feminist Analysis of Public Relations Roles." Public Relations Research Annual 3, no. 1-4 (January 1991): 67–84. http://dx.doi.org/10.1207/s1532754xjprr0301-4_3.

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11

Johansson, Bengt, and Larsåke Larsson. "The Complexity of Public Relations Work." Nordicom Review 36, no. 1 (June 1, 2015): 125–39. http://dx.doi.org/10.1515/nor-2015-0010.

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Abstract Research on the PR-function is extensive, especially in the US and the UK. The managertechnician dichotomy is well known, but has been challenged by recent research where more nuanced perspectives on PR-managerial roles are displayed. In relation to this complexity of PR-managerial roles the article investigates the function and role Swedish public relations managers perform and play in their organizations. The Swedish case, with its high proportion of PR practitioners employed by public authorities, was used to further explore the complexity of PR work. The empirical data was a surve

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12

Samsup Jo. "Exploratory Study of Public Relations Paradigm and Roles." Journal of Public Relations 11, no. 1 (August 2007): 77–106. http://dx.doi.org/10.15814/jpr.2007.11.1.77.

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13

Selnow, Gary W., and Shelly Wilson. "Sex roles and job satisfaction in public relations." Public Relations Review 11, no. 4 (December 1985): 38–47. http://dx.doi.org/10.1016/s0363-8111(85)80030-8.

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14

Ngondo, Prisca S., and Anna Klyueva. "Exploratory Study of Public Relations Roles in Zimbabwe." Public Relations Review 46, no. 5 (December 2020): 101961. http://dx.doi.org/10.1016/j.pubrev.2020.101961.

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15

Çelebi, Engin. "Public relations in public institutions: A research on the effectiveness of communication process." Journal of Human Sciences 17, no. 3 (July 18, 2020): 768–79. http://dx.doi.org/10.14687/jhs.v17i2.5970.

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Public relations practitioners can assume many different roles in public institutions. The common goal of these different roles is to try to influence the attitudes, beliefs and behaviors of the target groups through effective communication strategies. Thus, support from the public is considered. In this study, it is aimed to find out the effective strategies to improve the quality of the relations with the target groups of public institutions. For this purpose, the relationship between the communicative process established by public institutions with their target groups and relational results

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16

Springston, Jeffrey K., and Greg Leichty. "Boundary Spanning Activities in Public Relations." Journalism Quarterly 71, no. 3 (September 1994): 697–708. http://dx.doi.org/10.1177/107769909407100320.

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A survey was conducted to investigate the prevalence of boundary spanning activities among public relations practitioners. The survey drew from previous measures of boundary spanning activities in the organizational behavior literature and added new items to index public relations practice. Six factors were derived in a factor analysis. All six boundary spanning factors were positively and significantly correlated with the public relations roles of Expert Prescriber, Communication Facilitator, and Process Facilitator. Comparisons were also made between the actual frequency of various roles and

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17

Vanc, Antoaneta, and Candace White. "Cultural perceptions of public relations gender roles in Romania." Public Relations Review 37, no. 1 (March 2011): 103–5. http://dx.doi.org/10.1016/j.pubrev.2010.12.003.

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18

Bosilkovski, Christina, and Moon J. Lee. "Public relations roles and perceived power in US hospitals." Journal of Communication Management 17, no. 3 (July 26, 2013): 198–215. http://dx.doi.org/10.1108/jcom-09-2011-0049.

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19

Molleda, Juan-Carlos, and Mary Ann Ferguson. "Public Relations Roles in Brazil: Hierarchy Eclipses Gender Differences." Journal of Public Relations Research 16, no. 4 (October 2004): 327–51. http://dx.doi.org/10.1207/s1532754xjprr1604_1.

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20

Kriyantono, Rachmat. "Peran Manajerial dan Teknisi Humas Lembaga Pemerintah dan Swasta." ARISTO 6, no. 1 (January 1, 2018): 1. http://dx.doi.org/10.24269/ars.v6i1.760.

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The research aims to describe the implementation level of managerial and technician roles of public relations practitioners from government and private institutions in Indonesia. The hypothesis is public relations from private institutions often more apply the managerial roles while the practitioners from government public relations tend to apply technical communication than managerial roles of communication. The researcher uses positivistic paradigm by applying survey method with questioners which are filled by 105 respondents. The instrument are from Five-Factor Dimension Model that specific

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21

Santoso, Nobertus Ribut, and Sherly Hindra Negoro. "Public relations and tourism: finding public relations’ role in communicating tourist destination." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 3, no. 2 (July 2, 2019): 138. http://dx.doi.org/10.25139/jsk.v3i2.1532.

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Public relations plays essential roles in communicating and building image of tourist destinations in order to attract a significant number of tourists. Starting from this consideration, this research investigates the role of hotel public relations practitioners in communicating Yogyakarta as the tourist destination. The growth of tourists arriving in Yogyakarta cannot be separated from the role of hotel public relations practitioners in communicating Yogyakarta as the great place to visit. This research employed descriptive qualitative approach. The data was gathered by conducting interviews

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22

Kriyantono, Ph.D., Rachmat. "PERAN MANAJERIAL PRAKTISI HUMAS PEREMPUAN LEMBAGA PEMERINTAH DALAM PROFESI YANG DIDOMINASI PEREMPUAN." Jurnal Studi Komunikasi dan Media 23, no. 2 (December 16, 2019): 181. http://dx.doi.org/10.31445/jskm.2019.2694.

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AbstrakPenelitian ini bertujuan mengevaluasi peran-peran yang dilakukan praktisi hubungan masyarakat (humas/public relations) lembaga pemerintah di Jawa Timur. Humas telah dikenal sebagai profesi bergender karena makin banyak perempuan memasuki profesi ini. Perempuan, secara umum, memiliki skill komunikasi yang feminim yang membantu membangun relasi dengan publik supaya mendukung reputasi lembaga. Hipotesis penelitian ini adalah praktisi humas perempuan telah berperan manajerial dalam aktivitasnya. Dengan menggunakan model peran kehumasan sebagai instrumennya, kuesioner disebarkan dan diisi ol

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23

Wu, Ming-Yi, and Maureen Taylor. "Public relations in Taiwan: roles, professionalism, and relationship to marketing." Public Relations Review 29, no. 4 (November 2003): 473–83. http://dx.doi.org/10.1016/j.pubrev.2003.08.008.

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24

Vieira, Edward T., and Susan Grantham. "Defining public relations roles in the U.S.A. using cluster analysis." Public Relations Review 40, no. 1 (March 2014): 60–68. http://dx.doi.org/10.1016/j.pubrev.2013.11.021.

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25

Piekos, Jennie M., and Edna F. Einsiedel. "Roles and Program Evaluation Techniques Among Canadian Public Relations Practitioners." Public Relations Research Annual 2, no. 1-4 (January 1990): 95–113. http://dx.doi.org/10.1207/s1532754xjprr0201-4_4.

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26

Sison, Marianne D. "Recasting public relations roles: agents of compliance, control or conscience." Journal of Communication Management 14, no. 4 (November 16, 2010): 319–36. http://dx.doi.org/10.1108/13632541011090437.

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27

Li, Chunxiao, Fritz Cropp, Will Sims, and Yan Jin. "Perceived professional standards and roles of public relations in China: Through the lens of Chinese public relations practitioners." Public Relations Review 38, no. 5 (December 2012): 704–10. http://dx.doi.org/10.1016/j.pubrev.2012.05.001.

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28

Lauzen, Martha M. "Public Relations Practitioner Role Enactment in Issues Management." Journalism Quarterly 71, no. 2 (June 1994): 356–69. http://dx.doi.org/10.1177/107769909407100209.

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Public relations practitioners usually assume a primary role as either managers or technicians. This study examines how these roles are related to issues management and concludes that managers are responsible for all steps in the issues management process.

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29

Addahil, Muhammad Ilyas Junaidi. "MANAJEMEN PUBLIC RELATION DALAM MENINGKATKAN PUBLIC INTEREST PADALEMBAGA PENDIDIKAN ISLAM." Indonesian Journal of Islamic Educational Management 2, no. 2 (October 28, 2019): 84. http://dx.doi.org/10.24014/ijiem.v2i2.7052.

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Schools and communities are two inseparable environments.School is a place for learning, and society is a place where the output of learning can be implemented. The community is expected to support and participate in developing the educational process in schools. In this case, a strategy or management is needed to involve the community in educational activities in schools. The effort to make it real is to build good relations between school managers and the community so that they work together together and comprehensively. An educational institution should try to create a positive image in the

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30

Qoimah, Qoimah. "MEMBANGUN PELAYANAN PUBLIK YANG PRIMA : STRATEGI MANAJEMEN HUMAS DALAM PENYAMPAIAN PROGRAM UNGGULAN DI LEMBAGA PENDIDIKAN." Islamic Management: Jurnal Manajemen Pendidikan Islam 1, no. 02 (August 1, 2018): 191. http://dx.doi.org/10.30868/im.v1i2.269.

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The presence of educational institutions as an alternative choice for students.their scientific repertoire is felt quite useful. To further enhance the role and participation. non-formal education institutions in the community then the existence of a public relations figure required. Roles and duties of public relations here to represent the existence and image of educational institutions in addition to addressing all forms of problems related to public relations. The problem that arises is the role and function of a public relations practitioner is perceived not enough role and important then

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31

Anderson, Ronald, Joey Reagan, Janine Summer, and Scott Hill. "A factor analysis of broom and Smith's public relations roles scale." Public Relations Review 15, no. 3 (September 1989): 54. http://dx.doi.org/10.1016/s0363-8111(89)80016-5.

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32

Soehner, Catherine, Ian Godfrey, and G. Scott Bigler. "Crisis Communication in Libraries: Opportunity for New Roles in Public Relations." Journal of Academic Librarianship 43, no. 3 (May 2017): 268–73. http://dx.doi.org/10.1016/j.acalib.2017.03.003.

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33

Berkowitz, Dan, and Ilias Hristodoulakis. "Practitioner Roles, Public Relations Education, and Professional Socialization: An Exploratory Study." Journal of Public Relations Research 11, no. 1 (January 1999): 91–103. http://dx.doi.org/10.1207/s1532754xjprr1101_04.

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34

Reagan, Joey, Ronald Anderson, Janine Sumner, and Scott Hill. "A Factor Analysis of Broom and Smith's Public Relations Roles Scale." Journalism Quarterly 67, no. 1 (March 1990): 177–83. http://dx.doi.org/10.1177/107769909006700126.

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35

Kuok, Weng Si, and Luis Miguel Dos Santos. "Sustainable Developments of Public Relations Industry in Macao: Perspectives of Non-Public Relations Leaders serve as Public Relations Professionals at Gaming and Hospitality Industry." International Journal of Human Resource Studies 7, no. 3 (July 10, 2017): 49. http://dx.doi.org/10.5296/ijhrs.v7i3.11337.

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After the liberalization of gaming industry in 2002, Macao has experienced a large number of business, social, and industrial changes during the past decade. During the early 2000 and before, most of the non-profit and for-profit organizations might not have any established departments and sectors for the purpose of public relations. The purpose of this study mainly aimed to understand the socioeconomic development of Macao during (2005-2015) has influenced the demand and importance of public relations professionals. The researchers have conducted interviews with 9 non-public relations leaders

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36

Anderson, Ronald, and Joey Reagan. "Practitioner Roles and Uses of New Technologies." Journalism Quarterly 69, no. 1 (March 1992): 156–65. http://dx.doi.org/10.1177/107769909206900113.

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New technologies are used by both public relations managers and technicians and seem to be related, for technicians, to production of more news releases, graphics and literature searches. As a group, eight of 10 used personal computers daily and one of five was involved daily with desktop publishing, but managers, according to this mail survey of public relations practitioners, use technologies in more “strategic” ways, such as in budgeting or market and demographic data research.

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37

Khopipah, Siti, and Ade Tuti Turistiati. "Challenges of dual roles of marketing public relations and public relations in developing a positive image of PT. Overseas Zone." Informasi 49, no. 2 (January 10, 2020): 91–100. http://dx.doi.org/10.21831/informasi.v49i2.28256.

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The terms Marketing Public Relations and Public Relations are sometimes used interchangeably. However, actually the two roles are different. The purpose of this study is to analyse a dual role of Marketing Public Relations (MPR) and Public Relations (PR) in building a positive image of PT. Overseas Zone Education Consultant or PT. This research method uses a descriptive qualitative approach. Data collection techniques use observation, in-depth interviews, literature studies from books and relevant articles or documents. Researchers observed the Head of MPR who also plays a role as a PR in carr

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38

Santoso, Nobertus Ribut. "Gender and Digital Public Relations: Who Gets Benefits?" Ultimacomm: Jurnal Ilmu Komunikasi 13, no. 1 (June 30, 2021): 108–22. http://dx.doi.org/10.31937/ultimacomm.v13i1.1998.

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Public relations professionals have been dominated by females since they have good communication skills and abilities in persuading and engaging in the conversation and listening the stakeholders to build and harmonize relationships them. However, male public relations practitioners dominate in the top positions since they have been participated in the managerial roles while female are in the technical roles. In the organization, female public relations practitioners face inequalities in social, professional, and economic areas and they also find it difficult to achieve higher position because

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39

Diga, Marichris, and Tom Kelleher. "Social media use, perceptions of decision-making power, and public relations roles." Public Relations Review 35, no. 4 (November 2009): 440–42. http://dx.doi.org/10.1016/j.pubrev.2009.07.003.

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40

Mellado, Claudia, and Sergio Barría. "Development of professional roles in the practice of public relations in Chile." Public Relations Review 38, no. 3 (September 2012): 446–53. http://dx.doi.org/10.1016/j.pubrev.2012.04.001.

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41

Russell, Karen Miller, and Margot Opdycke Lamme. "Theorizing public relations history: The roles of strategic intent and human agency." Public Relations Review 42, no. 5 (December 2016): 741–47. http://dx.doi.org/10.1016/j.pubrev.2016.04.002.

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42

Culbertson, Hugh M. "Role Taking and Sensitivity: Keys to Playing and Making Public Relations Roles." Public Relations Research Annual 3, no. 1-4 (January 1991): 37–65. http://dx.doi.org/10.1207/s1532754xjprr0301-4_2.

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43

Porter, Lance V., and Lynne M. Sallot. "The Internet and Public Relations: Investigating Practitioners' Roles and World Wide Web Use." Journalism & Mass Communication Quarterly 80, no. 3 (September 2003): 603–22. http://dx.doi.org/10.1177/107769900308000308.

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A national e-mail survey of public relations practitioners investigated how use of the World Wide Web and practitioners' roles and status are linked. Cluster analysis partially replicated and refined Leichty and Springston's 1996 roles typology, further challenging the traditional manager-technician dichotomy that has driven twenty-five years of roles research. Managers used the Web more than technicians for research and evaluation and more than internals for issues communication. Managers and internals use the Web more than technicians for productivity and efficiency. In general, practitioner

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44

Banović Đorđević, Ivana, and Bojana Bojanić Obad Šćitaroci. "Contemporary Research on the Spatial Relations between the Public Library and the City." Prostor 28, no. 2 (60) (December 22, 2020): 402–11. http://dx.doi.org/10.31522/p.28.2(60).14.

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Public library has been taking active roles in the urban transformation strategies over the last twenty years. This paper researches origins and defines the public library and the city relation, systematizing those roles and strategies through literature review. The library and the city relation is confirmed as mutual and the public library is defined as the „place” in the city fabric in the accordance with its architectural attributes and location.

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45

Thurlow, Amy, Ala Kushniryk, Karen Blotnicky, and Anthony R. Yue. "Roles, decision-making, and access to the dominant coalition." Journal of Professional Communication 5, no. 2 (October 12, 2018): 41–58. http://dx.doi.org/10.15173/jpc.v5i2.3748.

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This paper explores perceptions of public relations roles andinfluence among senior communication managers in Canada.Findings suggest that practitioners are optimistic about theirstatus and location within their organizations. However, theyreport less confidence in the influence they can exert on financialdecisions that contribute to the organizational bottom line.Findings indicate this may result from several factors, includingthe gendered nature of the public relations profession aswell as a lack of follow-through on evaluation and measurementof communication programs.

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46

Rizki, Meinati Fajar. "Peranan Public Relations dalam Rebranding TVRI untuk Membentuk New Image." Jurnal Komunikasi Global 8, no. 2 (December 31, 2019): 134–50. http://dx.doi.org/10.24815/jkg.v8i2.14931.

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Indonesian state-run television (TVRI) is a state-owned public broadcasting institution that aired since August 24, 1962. However, along with media development, TVRI has been largely abandoned by Indonesians. The 'outdated' image is attached to TVRI due to various factors, such as the program view, the image quality, and the logo. In March 2019, LPP TVRI conducted a comprehensive rebranding program by introducing its new logo and slogan. The purpose of this study is to explore the role of the Public Relations of LPP TVRI in this rebranding activity to change the image of 'outdated' into up-to-

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47

Israel, Odede. "Public Relations Activities in an Academic Library: The Roles of the Reference Librarian." International Journal of Library Science 1, no. 2 (August 31, 2012): 38–42. http://dx.doi.org/10.5923/j.library.20120102.04.

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48

Olabisi Babafemi, Grace. "Public relations activities in an academic library: the roles of the circulation librarian." Library Review 51, no. 9 (December 2002): 464–68. http://dx.doi.org/10.1108/00242530210446944.

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49

Xifra, Jordi. "Linkages Between Public Relations Models and Communication Managers' Roles in Spanish Political Parties." Journal of Political Marketing 9, no. 3 (July 2010): 167–85. http://dx.doi.org/10.1080/15377857.2010.497734.

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50

Duhamel, Francois, Isis Gutiérrez-Martínez, Sergio Picazo-Vela, and Luis Felipe Luna-Reyes. "Strategic alignment, process improvements and public value in public-private IT outsourcing in Mexico." International Journal of Public Sector Management 34, no. 5 (February 12, 2021): 489–507. http://dx.doi.org/10.1108/ijpsm-07-2020-0183.

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PurposeThe authors propose a conceptual model that explains how interorganizational relations in public-private IT outsourcing (ITO) may enhance public value in public administrations through process improvement.Design/methodology/approachThe research design is based on the development of a theoretical framework based on the integration of transaction cost theory (TCT) and the resource-based view (RBV), and empirical interview data from IT managers in state and local governments in Mexico.FindingsFirst, public-private ITO does produce specific process improvements in Mexico's public administra

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