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Journal articles on the topic 'Public relations Technique'

Author: Grafiati

Published: 11 December 2022

Last updated: 31 July 2025

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1

Putri Azzahra Fitriani and Syifa Astasia Utari. "Upaya Public Relations Melalui Customers Relations Managament Mitsubishi Suryopranoto." TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora 2, no. 2 (2024): 222–33. http://dx.doi.org/10.47861/tuturan.v2i2.953.

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Maintaining good relationships with customers is a successful way for companies to retain customers, in this case it is important to pay attention to customers and know potential long-term needs so that customers remain loyal to the company. This research aims to find out how Public Relations Efforts through Mitsubishi Suryopranoto's Customer Relations Management are the focus of the research. This research uses a qualitative descriptive method. The theories used in this research are Public Relations theory, Two way symmetric model, Customer Relations Management theory. Data collection techniq

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Rachmawati, Farikha. "Public Relations & Impression Management." Kanal: Jurnal Ilmu Komunikasi 11, no. 1 (2022): 9–18. http://dx.doi.org/10.21070/kanal.v11i1.1697.

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Fashion can be used as a medium of communication and a strategy for public relations to make an impression. This study aims to analyze the public relations strategy in performing impression management to stakeholders through fashion. Public relations practitioners in Indonesia tend to use fashion as one of the main factors to get a good initial impression from stakeholders. The method used in this study is a qualitative method to explore the fashion used by public relations practitioners. Through data collection techniques, namely interviews and documentation, the research was conducted on 15

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Nuseir, Mohammed T., Ahmad Ibrahim Aljumah, and Ghaleb A. El-Refae. "Digital marketing and public relations: A way to promote public relations value." International Journal of Data and Network Science 6, no. 4 (2022): 1331–40. http://dx.doi.org/10.5267/j.ijdns.2022.6.002.

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The objective of this study is to determine the relationship of digital marketing as a wide emerging marketing tool, in developing public relation values for modern business in the globalized competitive era of mature markets. For this study, the cross-sectional data were collected by 450 respondents including the people as customers, and the managerial staff of the different well-reputed organizations in the United Arab Emirates (UAE). The findings of this study highlight that there is a clear and strong relationship between digital marketing in developing public relations values, and modern

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Zwijze-Koning, Karen H., Menno D. T. De Jong, and Mark Van Vuuren. "Evaluating Internal Public Relations Using the Critical Incident Technique." Journal of Public Relations Research 27, no. 1 (2015): 46–62. http://dx.doi.org/10.1080/1062726x.2014.924840.

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Zimal, Liyana Ansharah, and Attaf Awamiri Aysar. "Public Relations Strategy Analysis Crisis Communications." Journal La Sociale 2, no. 3 (2021): 1–8. http://dx.doi.org/10.37899/journal-la-sociale.v2i3.388.

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Crisis communication is the exchange of information between an organization and its constituents during and after the occurrence of a crisis. This research employs a descriptive technique and a qualitative method. Techniques for data gathering include observation, interviewing, and documenting. The aim of this research is to conduct an empirical examination of the execution of strategies and supporting and inhibiting variables in crisis communication in public relations. The findings of this research suggest that a crisis communication plan should be suitable and swift in order to overcome pub

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Mahmudin, Wildan, Yanto Maulana Restu, Agus Samsul Nahar, Mohamad Erihadiana, and Fahrurroji Firman Al-fajar. "The Role of The Principal in Improving the Quality of Education Through School-Community Relations Management at MI Persis Gandok Tasikmalaya City." Naturalistic: Jurnal Kajian dan Penelitian Pendidikan dan Pembelajaran 9, no. 1 (2024): 381–90. http://dx.doi.org/10.35568/naturalistic.v9i1.4444.

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The aim of this research is to determine Public Relations management at MI Persis Gandok City. Tasikmalaya. Meanwhile, the specific aim is to describe the planning of school and community relations, the implementation of school and community relations and how the principal evaluates the implementation of school and community relations. The research method used in this research is qualitative descriptive research. MI Persis Gandok is planning several public relations work programs, among which the Public Relations Program is to form cooperation in the field of strengthening educational institut

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Gural, Oksana, Evgeniia Kozinets, and Aleksandr Shcherbak. "PUBLIC RELATIONS DEVELOPMENT IN ESPORTS." SCIENCE AND SPORT: current trends 8, no. 3 (2020): 112–18. http://dx.doi.org/10.36028/2308-8826-2020-8-3-112-118.

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Purpose of Research. The purpose of the research is to substantiate the compliance of public relations in eSports with the practice of competitive activity and special preparation for this activity. Research Methods. The authors used content analysis of materials available on the Russian eSports Federation website. Research results. Public relations in eSports contribute to the development of competitive activity and special preparation for this activity. Conclusion. The article substantiates the necessity of further development of public relations in eSports related to specific training metho

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Eva Yuniar, Haniyah, Achmad Syarifudin, and Muslimin. "Peran Humas Sekretariat DPRD Kota Palembang Dalam Menyampaikan Informasi Publik." Jurnal An-nasyr: Jurnal Dakwah Dalam Mata Tinta 10, no. 1 (2023): 86–100. http://dx.doi.org/10.54621/jn.v10i1.613.

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This study discusses the Role of Public Relations of the Palembang City DPRD Secretariat in Conveying Public Information. This study aims to determine how the role of public relations secretariat DPRD Palembang City in conveying public information, the function of public relations secretariat DPRD Palembang City in conveying public information, obstacles in conveying public information. The theory used in this research is the theory of public relations according to Dozier and Broom. The research method used is descriptive qualitative research. The sources of research informants in this study w

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Bunga Fadilla, Christian Wiradendi Wolor, and Marsofiyati Marsofiyati. "Analisis Peran Hubungan Masyarakat pada PT. Prima Mitra Elektrindo." Populer: Jurnal Penelitian Mahasiswa 2, no. 4 (2023): 203–14. http://dx.doi.org/10.58192/populer.v2i4.1473.

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Public relations is a communication activity between a company, agency or organization and the public. Therefore, public relations plays an important role for an organization to establish good relations with the public. This research uses a qualitative descriptive approach, namely by analyzing behavior or actions that occur narratively. The data sources in this research use primary and secondary sources. Primary data is data obtained from observation, interviews and documentation. Meanwhile, secondary data is data obtained from research journals, books and research articles. The sampling techn

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Putri, Leony Arum Dwi, C. Dyah Sulistyaningrum I, and Susantiningrum Susantiningrum. "PERAN HUMAS DALAM MEMBANGUN CITRA POSITIF SMK BATIK 2 SURAKARTA." JIKAP (Jurnal Informasi dan Komunikasi Administrasi Perkantoran) 4, no. 4 (2021): 14. http://dx.doi.org/10.20961/jikap.v4i4.47188.

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<p><em>The research aimed to find out: (1) How the role of public relations in building a positive image in SMK Batik 2 Surakarta. (2) Knowing the obstacles experienced by public relations in building a positive image at SMK Batik 2 Surakarta. (3) Knowing the public relations efforts to overcome obstacles in building a positive image at SMK Batik 2 Surakarta.</em></p><p><em>This research is a qualitative research. The research data is collected from following sources: research participant, event, documents, and archives. The sampling technique used was purpo

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M Fadil Ramadhan and M. Subur Drajat. "Kegiatan Marketing Pr Label Musik Digital Audio Tape Bandung." Jurnal Riset Public Relations 1, no. 1 (2021): 33–38. http://dx.doi.org/10.29313/jrpr.v1i1.80.

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Abstract. Music labels Digital Audio Tape having the marketing public relations that his services can be used by audience. The marketing public relations label was set up by Trizha Harun as public relations at the music labels Digital Audio Tape. ( ruslan 2008: 249 ), Public relations serves to communicate both sides between the company with public internal and external relationships and mutual with the audience be considered important by label. Activity public relations is held mutual communication between institution with public intended to create mutual understanding and support for the ach

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Putri, Puja Cahyaning Putri Cahyaning, Ratih Siti Aminah, and Tiara Puspanidra. "ANALISIS PERAN HUMAS PT KAI DAOP 1 JAKARTA DALAM KEGIATAN SOSIALISASI INFORMASI K3 PADA PEGAWAI." Media Bahasa, Sastra, dan Budaya Wahana 28, no. 2 (2022): 710–16. https://doi.org/10.33751/wahana.v28i2.6427.

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This study aims to determine the role of public relations in the socialization of K3 information to employees of PT KAI Daop 1 Jakarta. This research is descriptive research with a qualitative approach. The subjects in this study were KUPT railroad, KAUR railroad, and employees of PT KAI Daop 1 Jakarta. Data collection technique using observation, interview, and documentation. The data validity technique was determined using the source triangulation technique. The results showed that the role of public relations at PT KAI Daop 1 Jakarta as follow: (1) the role of public relations as communicat

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Ulfah, Yetty Faridatul, Septian Nur Ika Trisnawati, and Syauqu Rofiq Arrohman. "The Relationship between Vocational High Schools and the Community as an Effort to Improve the Quality of Education." International Journal of Multicultural and Multireligious Understanding 10, no. 5 (2023): 86. http://dx.doi.org/10.18415/ijmmu.v10i5.4553.

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The purpose of this study is to describe school and community relationship planning, to find out the implementation of school and community relations, and to find out the principal to evaluate the implementation of school and community relations. This research uses a qualitative approach with a descriptive method. The subjects of the study are the principal, the vice principal of the public relations department, and the teacher. The data collection techniques used are observation, interviews, and documentation. The data analysis technique used in this study is the triangulation technique. Afte

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Rahmayanti, Amelia, and Durinda Puspasari. "ANALISIS PERAN HUBUNGAN MASYARAKAT DI SMK PAWIYATAN SURABAYA." Jurnal Prospek: Pendidikan Ilmu Sosial dan Ekonomi 5, no. 2 (2023): 74–84. https://doi.org/10.30872/prospek.v5i2.3878.

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The aim of this research is to analyze the role of community relations at Pawiyatan Vocational High School, Surabaya. This research is descriptive research with a qualitative approach. The data collection technique is interviews and data validity using source triangulation. The data analysis technique uses data reduction, data presentation, and drawing conclusions. The results of the research show that the role of public relations at Pawiyatan Vocational High School Surabaya focuses more on problems that occur internally. The role of public relations at Pawiyatan Vocational High School Surabay

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N. Nmere, Obasi, Victor O. Okolo, James O. Abugu, Felix Chukwubuzo Alio, and John C. Anetoh. "Influence of public relations’ media public enlightenment campaign and community participation strategies on waste management." Problems and Perspectives in Management 18, no. 1 (2020): 82–96. http://dx.doi.org/10.21511/ppm.18(1).2020.08.

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Waste management has posed a lot of threats to both humanity and the stability of the natural environment. This study specifically investigated whether public relations’ media enlightenment campaign has any significant influence on waste management and also studied whether public relations’ community participation has any significant influence on waste management. The population of the study consists of residents of Enugu metropolis. Survey method was adopted for the study, and the sample size of 384 residents were determined using Cochran’s method. Cronbach’s Alpha was used to determine the r

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Martha, Layung Paramesti, and Danang Prasetyo. "Analysis of Public Relations Strategy of Bogor Regency Communication and Information Office in Disseminating the Pancakarsa Program Case Study of Gunung Putri District." JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) 7, no. 3 (2023): 1013–18. http://dx.doi.org/10.33751/jhss.v7i3.9377.

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This study aims to explain the public relations strategy of the Bogor Regency Diskominfo in the Socialization of the PANCAKARSA Program with a case study of Gunung Putri District. in the socialization activities of the PANCAKARSA Program involving the Public Relations of the Communication and Information Office of Bogor and Gunung Putri District. This research method uses a qualitative description with data collection, interviews with key informants and informants and documentation. as for the data analysis techniques carried out by data reduction, data presentation, and drawing conclusions. T

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Martha, Layung Paramesti, and Danang Prasetyo. "Analysis of Public Relations Strategy of Bogor Regency Communication and Information Office in Disseminating the Pancakarsa Program Case Study of Gunung Putri District." JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) 8, no. 2 (2024): 382–85. http://dx.doi.org/10.33751/jhss.v8i2.9910.

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This study aims to explain the public relations strategy of the Bogor Regency Diskominfo in the Socialization of the PANCAKARSA Program with a case study of Gunung Putri District. in the socialization activities of the PANCAKARSA Program involving the Public Relations of the Communication and Information Office of Bogor and Gunung Putri District. This research method uses a qualitative description with data collection, interviews with key informants and informants and documentation. as for the data analysis techniques carried out by data reduction, data presentation, and drawing conclusions. T

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Kriyantono, Rachmat, Abdul Allam Amrullah, and Nia Asthon Destrity. "The Model of Public Relations Practices in Indonesia." GATR Global Journal of Business and Social Science Review (GJBSSR) Vol.5(3) Jul-Sep 2017 5, no. 3 (2017): 194–99. http://dx.doi.org/10.35609/gjbssr.2017.5.3(22).

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Objective - This research aims to compare the government public relations with business public relations in Indonesia. The research proves the hypothesis that either government or business public relations in Indonesia have already applied symmetric model on their communication activities. Methodology/Technique - A national survey involves 160 practitioners of government and business public relations. The research reinforces Grunig and Hunt's model of public relations that business public relations tends practice two-way symmetrical communication. On the other hands, the research also differs

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Naurah Syifa and Tresna Wiwitan. "Strategi Marketing Public Relations Toko Fashion." Bandung Conference Series: Public Relations 3, no. 2 (2023): 650–53. http://dx.doi.org/10.29313/bcspr.v3i2.8552.

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Abstract. Marketing public relations is an activity of identifying, creating, and communicating value and establishing relationships with customers to maximize company profits. Three Ways Strategy is a marketing public relations strategy that can be used as a way to stimulate consumers to purchase products. This research was conducted to determine the push, pull, and pass strategy factors used by ISOOS STUDIOS Stores. This study uses a positivism paradigm, a quantitative method with a qualitative data descriptive study approach or analysis descriptive study. The data collection technique used

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Igben, Harvey G. O., and Onine Better Dorka. "Role of Public Relations in Profit and Non- Profit Organisation in Delta State." International Journal of International Relations, Media and Mass Communication Studies 10, no. 3 (2024): 1–17. http://dx.doi.org/10.37745/ijirmmcs.15/vol10n3117.

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This paper examined the role of public relations in both profit and non-profit organizations in Delta State. In executing this paper descriptive survey design was used in this investigation. The study population is eight hundred and sixteen (816) public relations officers from some selected profit organization and two hundred and eight-five (285) public relations officers from some selected non-profit organization, which make it a total of one thousand, one hundred and one (1101) public relation officers from profit and non-profit organizations in Delta State. The technique used for this study

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Oktaviani, Femi, Reza Rizkina Rizkina T, and Selli Dewi Dewi Septiani. "AKTIVITAS KOMUNIKASI PUBLIC RELATIONS DALAM MENJAGA REPUTASI PERUSAHAAN." JURNAL SIGNAL 8, no. 1 (2020): 15. http://dx.doi.org/10.33603/signal.v8i1.2819.

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ABSTRAKReputasi dalam suatu perusahaan sebagai suatu unsur yang paling penting, karena baik dan buruknya reputasi perusahaan menjadi indikator penting dari keberhasilan perusahaan. Reputasi merupakan suatu yang kompleks, sebagai seorang public relations diharapkan dapat mengelola berbagai aktivitas komunikasi perusahaan yang dapat memberikan dampak positif bagi reputasi. Bank bjb adalah bank BUMD dimana saat ini memiliki 64 kantor Cabang di provinsi Jawa Barat dan Banten. Dengan persaingan bank yang begitu banyak, maka seorang public relations harus dapat mengelola aktivitas komunikasi perusah

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Wulan, Elia Nawang, Benny Usman, Erdiansyah Erdiansyah, and Dwi Warsari. "Peran Strategi Pemasaran Online Terhadap Minat Kunjungan Pada Jakabaring Sport City Palembang." Jurnal Media Wahana Ekonomika 21, no. 2 (2024): 338–49. http://dx.doi.org/10.31851/jmwe.v21i2.14706.

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ABSTRAK Penelitian ini bertujuan untuk menguji hipotesis pengaruh Electronic Word of Mounth, Marketing Public Relations terhadap Minat Pengunjung. Teknik pengambilan sampel adalah teknik Purposive Sampling jumlah sampel sebanyak 80 responden. Menggunakan uji instrumen, validitas, dan realiabilitas. Serta uji asumsi klasik yaitu uji normalitas, uji multikolinieritas dan uji heteroskedasitas. Teknik analisis data yang digunakan adalah analisis regeresi linier berganda, analisis koefisien korelasi, analisis koefisiensi determinasi. Uji hipotesis yaitu uji t dan uji F. Hasil uji menyimpulkan secar

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Olivianita, Munaroh, and Rosita Anggraini. "PENGARUH MARKETING PUBLIC RELATIONS TERHADAP LOYALITAS PELANGGAN APLIKASI PESAN ANTAR MAKANAN ONLINE." JURNAL EKONOMI KREATIF DAN MANAJEMEN BISNIS DIGITAL 2, no. 1 (2023): 46–63. http://dx.doi.org/10.55047/jekombital.v2i1.546.

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This research aims to determine the influence and magnitude of the influence of ShopeeFood's marketing public relations on customer loyalty in the Kebayoran Baru community, South Jakarta. The main concept of this research is marketing public relations and loyalty. This research uses a quantitative approach with survey methods. The research population is the community in Kebayoran Baru, South Jakarta. The sampling technique is purposive sampling. Data collection was carried out by distributing questionnaires to 101 respondents. The collected questionnaires were calculated using the SPSS statist

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Kania Untari Salsabila and Nani Nurani Muksin. "Pengaruh Teknik Kampanye Digital Public Relations #WeGotYou Terhadap Corporate Branding Gojek." TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora 2, no. 1 (2024): 304–15. http://dx.doi.org/10.47861/tuturan.v2i1.892.

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Gojek is an online transportation application company in Indonesia that has created a strategy to increase corporate branding, one of which is by conducting campaigns.the campaigns created by Gojek are always related to the current conditions of society so that people can easily feel the effects of the campaign. In relation to this, this research aims to measure the influence of Gojek #WeGotYou public relations campaign on Gojek corporate branding, Gojek #WeGotYou public relations campaign, corporate branding obtained by Gojek. This research uses theory, namely a public relations campaign whic

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Oktavia, Novi Dian, Hery Sawiji, and Tutik Susilowati. "STRATEGI PUBLIC RELATIONS DALAM MENANGANI PEMBERITAAN NEGATIF DI MEDIA MASSA PADA PT LION MENTARI AIRLINES." JIKAP (Jurnal Informasi dan Komunikasi Administrasi Perkantoran) 4, no. 2 (2020): 40. http://dx.doi.org/10.20961/jikap.v4i2.43415.

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<p><em>This study aimed to find out: 1) Public Relations strategies in handling negative news in the mass media at PT Lion Mentari Airlines, 2) obstacles encountered by Public Relations at PT Lion Mentari Airlines in handling negative news in the mass media, and 3) efforts to deal with the obstacles faced by Public Relations at PT Lion Mentari Airlines in handling negative news in the mass media.</em></p><p><em>The type of research used was qualitative with a single embedded case study approach. The sampling technique was purposive and snowball sampling. The

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Natashya, Merina Lydia Isabella, Hanny Hafiar, and Aat Ruchiat Nugraha. "Proses Kampanye Public Relations “Youtube Broadcast Box” Di Media Sosial." Gunahumas 1, no. 1 (2020): 56–71. http://dx.doi.org/10.17509/ghm.v1i1.28379.

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ABSTRAK Perkembangan strategi brand suatu produk sekarang ini semakin kreatif dengan menggunakan berbagai media komunikasi untuk dapat mempersuasi publik. Keberadaan suatu brand dapat dikomunikasikan melalui pendekatan emotional feel, attitude change, dan behaviour yang dilakukan terhadap target sasarannya. Youtube sebagai provider yang memiliki peran yang kuat dalam menyimpan data informasi yang paling besar berupa tayangan film dapat memberikan kontribusi untuk membangun dan meningkatkan brand experience produk tertentu. Tujuan penelitian ini adalah untuk mengetahui proses kampanye yang dila

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Ningrum, Intan Kusuma, Umi Arifah, Siti Ngatiqoh, Benny Kurniawan, and Siti Fatimah. "Planning and Public Relations Strategies at Islamic Elementary School as Efforts to Improve Educational Quality." Asian Journal of Applied Education (AJAE) 4, no. 2 (2025): 185–200. https://doi.org/10.55927/ajae.v4i2.14287.

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This research aims to describe the planning and public relations strategies at MI Nurul Huda Sawangan. This research uses a descriptive qualitative approach and the type of research is field research. The data collection techniques used in this thesis are observation methods, in-depth interviews, and documentation studies. The collected data were then analyzed using interactive analysis techniques, which include data collection, data condensation, data presentation, and drawing conclusions. Furthermore, the data were analyzed using source triangulation and technique triangulation techniques. T

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Muspawi, Mohamad, and Gustriana Rindhi. "Sosialisasi Penerimaan Peserta Didik Baru dengan Pendekatan Manajemen Humas." Jurnal Ilmiah Universitas Batanghari Jambi 19, no. 3 (2019): 608. http://dx.doi.org/10.33087/jiubj.v19i3.768.

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Describing the public relations strategy in carrying out activities to receive new students in SMA 7 Merangin is the purpose of this study, as well as about the factors and constraints when conducting socialization of the acceptance of new students. The nature of this research is qualitative research using case study research. The object of research is Merangin 7 Public High School with the Principal and Deputy Principal, especially in the field of Public Relations, as well as representatives of students of class X, XI, XII as the subjects of this study. Retrieval of data using observation tec

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Muharman, Nadia, Zakirah Azman, and Tari Aulia Sari. "Strategi Humas Polsek Bendahara dalam Menciptakan Citra Positif Dimata Masyarakat Pasca Kasus Tewasnya Pelaku Dugaan Penyalahgunaan Narkotika." Jurnal Peurawi: Media Kajian Komunikasi Islam 4, no. 2 (2021): 83. http://dx.doi.org/10.22373/jp.v4i2.10442.

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This study entitled "Public Relations Of Bendahara Sector Police's Strategies In Creating A Positive Image In The Eyes Of The Public After The Death Of The Alleged Drug Abuse Perpetrator Case" with the aim of finding out the strategies carried out by the Bendahara Sector Police's Public Relations in creating a positive image in the public after the death of the alleged perpetrator of Narcotics abuse. This research is a descriptive study with a qualitative approach. The data collection technique in this study was done by using interviews with the head of Public Relations of the Bendahara Sector

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Melva, Reki Dwi, and Ilham Havifi. "PR Media Relations Strategy In Improving The Quality Of Family Planning (Kb) Services In Ntt Province Population And National Family Planning Agency (Bkkbn)." Semantik: Journal of Social, Media, Communication, and Journalism 1, no. 1 (2023): 42. http://dx.doi.org/10.31958/semantik.v1i1.9210.

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The purpose of this study was to determine the Media Relations Public Relations Strategy of the National Population and Family Planning Board (BKKBN) of the NTT Province in Improving the Quality of Family Planning (KB) Services. The method used in this research is a type of qualitative research. It discusses in depth to better understand phenomena such as opinions, desires, feelings, and behavior of media relations regarding the strategies and media relations activities carried out by BKKBN. The scope of the research is in the Public Relations Section of the Office of the National Population a

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Yudaninggar, Kartika Sari, and Inggit Dwi Prabowo. "Pengaruh Kampanye Public Relations New Normal terhadap Minat Berkunjung Wisatawan di Heha Sky View Yogyakarta." Academic Journal of Da'wa and Communication 3, no. 1 (2022): 35–50. http://dx.doi.org/10.22515/ajdc.v3i1.4958.

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This study aims to determine whether there is an influence between the public relations campaign adapting to new normal habits at HeHa Sky View Yogyakarta on the interest of visiting tourists. This type of research is quantitative explanatory with data collection techniques through questionnaires and interviews. While the data analysis technique used is the classical assumption test, simple linear regression test, partial test, and the coefficient of determination test. Respondents in this study amounted to 150 respondents. Based on the results of the study, it is known that there is a signifi

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Sakinah, Meitsara, Dang Eif, and Lida Imelda Cholidah. "Pengelolaan Cyber Public Relations dalam Meningkatkan Citra." Reputation: Jurnal Hubungan Masyarakat 2, no. 1 (2020): 101–20. http://dx.doi.org/10.15575/reputation.v2i1.53.

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Tulisan ini menjelaskan tentang proses pengelolaan Cyber Public Relations yang dilakukan oleh humas Polda Jawa Barat dalam rangka meningkatkan citra lembaga memalui website tribratanews.jabar.polri.go.id. Penelitian yang dilakukan menggunakan paradigma konstruktivisme, metode kualitatif dan pendekatan studi kasus yang bertujuan untuk mengetahui proses pengelolaan Cyber Public Relations dalam meningkatan citra pada website tribratanews.jabar.polri.go.id secara mendalam dan menyeluruh. Konsep yang digunakan adalah konsep The four steps public relations dari Cutlip, Center and Broom, dengan mengg

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Fathan Zaini. "PUBLIC RELATIONS MANAGEMENT STRATEGY TO INCREASE COMMUNITY PARTICIPATION IN EDUCATIONAL INSTITUTIONS." Managere: Indonesian Journal of Educational Management 6, no. 1 (2024): 1–12. https://doi.org/10.52627/managere.v6i1.410.

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This research focuses on evaluating the effectiveness of Public Relations management strategies implemented in Islamic-based junior high schools in increasing community participation. The main aim of this research is to examine how various communication techniques, including oral, written, and concrete action communication (Uswa Hasana), as well as the use of social media, can influence the engagement of people from heterogeneous backgrounds. The research method used is descriptive qualitative with a case study approach. Data was collected through in-depth interviews, participant observation,

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Anugrah, Yudha Citra, Ratih Siti Aminah, and Ismail Taufik Rusfien. "STRATEGI KOMUNIKASI HUMAS PT KERETA API INDONESIA (PERSERO) DAERAH OPERASI 1 JAKARTA DALAM PENERTIBAN LAHAN PROYEK TRANSIT ORIENTED DEVELOPMENT DI STASIUN BOGOR." Jurnal Penelitian Sosial Ilmu Komunikasi 3, no. 1 (2018): 53–63. http://dx.doi.org/10.33751/jpsik.v3i1.1010.

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Abstract This study aims to determine how the public relations strategy of PT Kereta Api Indonesia (Persero) Operational Area 1 Jakarta in establishing communication to residents of the building shop tenants on the Nyi Raja Permas street in Bogor Station area before curbing occurred. The technique used to answer the problems presented is qualitative-descriptive using the Communication Strategy theory proposed by Effendy. This theory is used to find out about how the communication strategy carried out by Public Relations of PT. Kereta Api Indonesia (Persero) Operational Area 1 Jakarta to the re

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Al Rosid, Moh Harun, and M. Syahrul Munir. "Peran Public Relations (Hubungan Masyarakat) Dalam Meningkatkan Reputasi MAN 1 Banyuwangi." Jurnal Manajemen Pendidikan Islam Darussalam 2, no. 1 (2020): 1. http://dx.doi.org/10.30739/jmpid.v2i1.589.

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The objectives of this study are: (1) to determine the role of public relations in improving the reputation of MAN 1 Banyuwangi and (2) to determine the supporting and inhibiting factors of public relations in improving the reputation of MAN 1 Banyuwangi. This research method uses descriptive qualitative, with data collection techniques through interviews, observation and documentation. Data analysis used interactive 3 models of Miles & Hurberman (1) data reduction, (2) data presentation and (3) conclusion and verification, while the data validity technique used triangulation. The results

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Huaripata Yizuka, Cindy. "Las sesiones de trabajo como técnica de relaciones públicas. Un estudio de caso." Correspondencias & Análisis, no. 4 (November 1, 2014): 79–108. http://dx.doi.org/10.24265/cian.2014.n4.04.

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Wijaya, Christy Regina, Bagja Waluya, and Heri Puspito Diyah Setyorini. "PENGARUH PROGRAM MARKETING PUBLIC RELATIONS TERHADAP KEPUTUSAN BERKUNJUNG DI PANTAI PANGANDARAN (Survei pada Wisatawan yang Berkunjung ke Destinasi Pariwisata Pantai Pangandaran)." Journal : Tourism and Hospitality Essentials Journal 2, no. 2 (2016): 299. http://dx.doi.org/10.17509/thej.v2i2.1939.

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Pangandaran beach is one tourism destination in West Java, situated in the district of Ciamis ± 92 km south of the town of Ciamis. Pangandaran beach tourism destination, the type of nature tourism which is famous for its beaches. However, a decline in the level of tourist arrivals caused by several factors: less optimal promotion by tourism destination managers Pangandaran beach, unavailability of information centers which provide services to tourists, and tsunami disaster in July 2006 which destroyed most of the existing facilities in the area of Pangandaran beach. Because it would need to ho

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Bintang Nurijadi, Novida Irawan, and Yeni Yustianingsih. "Kampanye Public Relations dalam Mensosialisasikan Penyalahgunaan Narkoba." MUKASI: Jurnal Ilmu Komunikasi 3, no. 1 (2024): 99–113. http://dx.doi.org/10.54259/mukasi.v3i1.2473.

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Public Relations campaign is a means of activity carried out by the Indonesian government as an information event for the community. Forza Anti Napza Youth Forum (FORZA) Indonesia is one of the organizations that conducts campaign activities aimed at providing information and knowledge to high school students about the dangers of drug abuse. The purpose of the research is to find out the Public Relations campaign carried out in socializing drug abuse among students of SMK Bina Husada Mandiri Bekasi City. The research method is a qualitative approach. The collection technique is primary data in

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Mayasari, Dhira, Susie Perbawasari, and Heru Ryanto Budiana. "Media Relations Humas Pemerintah Kota Bukittinggi (Studi Deskriptif mengenai Strategi Media Relations Humas Pemerintah Kota Bukittinggi dalam Membangun Hubungan Baik dengan Media Massa Lokal)." Gunahumas 1, no. 1 (2018): 21–35. http://dx.doi.org/10.17509/ghm.v1i1.28376.

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ABSTRAK Media relations juga merupakan salah satu tugas pokok fungsi Bagian Hubungan Masyarakat (Humas) Sekretariat Daerah Kota Bukittinggi yang merupakan Satuan Kerja Perangkat Daerah (SKPD) Pemerintah Kota Bukittinggi yang tercantum dalam Tugas Pokok dan Fungsi Bagian Hubungan Masyarakat Setda Pemko Bukittinggi Pasal 39 ayat (1). Penelitian ini bertujuan untuk menggambarkan strategi media relations Humas Pemerintah Kota Bukittinggi dalam membangun hubungan yang baik dengan media massa. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data mengguna

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Erihadiana, Mohamad, Reza Fauzi, and Juliani Jamilah. "PUBLIC RELATIONS PROGRAM MANAGEMENT AT MADRASAH ALIYAH FOR INCREASED COMMUNITY PARTICIPATION." Tatar Pasundan: Jurnal Diklat Keagamaan 17, no. 1 (2023): 48–55. http://dx.doi.org/10.38075/tp.v17i1.313.

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Public relations is the most essential aspect of enhancing and maintaining the Institution's image. Ineffective implementation of public relations programs is frequently the cause of insufficient community participation. Therefore, it is necessary to analyze the sustainability of public relations initiatives in educational institutions through their management. This study was conducted at Madrasah Aliyah Sirnamiskin in the city of Bandung. This study aims to determine and analyze the management of public relations programs in Madrasah Aliyah Sirnamiskin Bandung City in an effort to increase co

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Sumitro, Sylvia. "The Role Of Public Relations In Increasing Public Awareness Of Health Programs And Hospital Services." Jurnal Indonesia Sosial Teknologi 4, no. 11 (2023): 1942–49. http://dx.doi.org/10.59141/jist.v4i11.792.

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Introducing health programs and services provided by hospitals is essential in meeting the community's health needs. This study aims to analyze the role of public relations in increasing public awareness of health programs and hospital services. This research uses qualitative research methods. The data collection technique was carried out by literature study by reviewing the literature relevant to the research. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation, and conclusion drawing. The results showed that public relations is essentia

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Wiwitan, Tresna. "SYMBOLIC INTERACTION: MARKETING PUBLIC RELATIONS IN PRIVATE ISLAMIC UNIVERSITY." Amwaluna: Jurnal Ekonomi dan Keuangan Syariah 5, no. 2 (2021): 244–54. http://dx.doi.org/10.29313/amwaluna.v5i2.7824.

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Marketing Public Relations (Marketing PR) activities, this includes universities Marketing PR is a synergy between marketing activities and public relation strategy. This concept does not only market or sell product/service but also create, nurture and maintain the institution’s positive image. Bandung Islamic University (Unisba) is one of the private islamic universities implementing Marketing PR activities. The objective of this research is to acknowledge and to analyze: 1) The meaning of Marketing PR to Public Relations and Promotional Team, 2) The experience of Public Relations and Promoti

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Jimenez-Marin, Gloria, Marta Pulido-Polo, and Maria Mateos-Marin. "Public relations-merchandising o la emergencia de un nuevo modelo de gestión organizacional: el caso El Corte Inglés." Relaciones Públicas en tiempos del confinamiento 10, no. 19 (2020): 133–56. http://dx.doi.org/10.5783/rirp-19-2020-08-133-156.

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The difference between public relations and marketing lies essentially in its purpose: while marketing seeks to satisfy the economic needs of the company in the market, public relations pursue the confluence of interests of the organization in its environment and, as a consequence, optimal results in terms of public perception. Despite this distinction, the link between public relations and marketing has sparked broad theoretical debates, essentially reactive, from the relational postulates. While, from the perspective of public relations, the managerial character of public relations is emphas

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Hidayat, Syahril Taufiq, and Jerina Fujiantie. "Peranan Humas di Lembaga Pendidikan Al-Qur’an (Studi Desktiptif Kualitatif Rumah Tahfizh Qur’an Al Azhar Al Syarif Manarap Tengah Kabupaten Banjar)." Al-Hiwar : Jurnal Ilmu dan Teknik Dakwah 11, no. 1 (2023): 43. http://dx.doi.org/10.18592/al-hiwar.v11i1.9592.

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Abstract: This research aims to find out how the role of public relations in Qur'anic educational institutions in order to build communication relations between the Rumah Tahfizh Qur'an Al Azhar Al Syarif Qur'an and the public. This research is a descriptive qualitative approach. Data collection technique using participant observation, interviews, and documentation. The informants in this research are the Public Relations Coordinator, the Chief Director, the Head of Academic Affairs, the community, and the santri's parents in the surrounding environment of the Rumah Tahfizh Qur'an Al Azhar Al

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Mutuzo, Anne. "Employee Advocacy Programs in Public Relations." Journal of Public Relations 3, no. 1 (2024): 14–26. http://dx.doi.org/10.47941/jpr.1772.

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Purpose: The general aim of the study was to determine how the implementation of employee advocacy programs influences the effectiveness of employee advocacy programs in the context of public relations. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directo

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Mandiri, Citra Ayu, Muhammad Iqbal Sultan, and Sitti Murniati Mukhtar. "STRATEGI PUBLIC RELATIONS MYKO HOTEL & CONVENTION CENTER MAKASSAR DALAM MENYELESAIKAN KRISIS PUBLIK." KAREBA : Jurnal Ilmu Komunikasi 6, no. 2 (2017): 348. http://dx.doi.org/10.31947/kjik.v6i2.5338.

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ABSTRACT The purpose of this research is (1) To know the public relations strategy of MYKO Hotel & Convention Center Makassar in solving public crisis; (2) To know what factors support the Public Relations of MYKO Hotel & Convention Center Makassar in solving the public crisis. This type of research uses descriptive qualitative research method by presenting data in the form of narrative descriptions, words, phrases, opinions and ideas collected by researchers from various sources. Researchers obtained data based on in-depth interviews with competent sources to answer the problem formul

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Zamzam, Azullah, Sri Hastjarjo, and Yulius Slamet. "Effectiveness Use of Tiktok Social Media @DitjenPajakRI Deployment Information Taxation." Journal of Social Interactions and Humanities 2, no. 1 (2023): 55–66. http://dx.doi.org/10.55927/jsih.v2i1.3714.

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Public Relations Directorate General Tax (DGT) has role alone as extension worker tax. For increase awareness about information taxation to society. DJP Public Relations Using TikTok for educate public about taxation, mandatory tax Even though the TikTok @DitjenPajakRI had popular, however No Can last long because complicated TikTok algorithm. So, using TikTok requires a communication strategy special. Objective from study This is For describe the Directorate General of Public Relations communication strategy tax using the social media TikTok. Study This use method qualitative descriptive and

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Joseph, Carol K. "Cultural Sensitivity in Global Public Relations Campaigns." American Journal of Public Relations 2, no. 1 (2023): 20–27. http://dx.doi.org/10.47672/ajpr.1629.

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Purpose: The aim of this study was to explore the cultural sensitivity in global public relations campaigns. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low-cost technique as compared to field research, as the main cost is involved in executive's time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary da

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Astuti, Triana Febri, Anton Subarno, and Cicilia Indrawati. "Pemanfaatan website sekolah sebagai sarana promosi dan informasi humas di SMK Negeri 1 Wonogiri." JIKAP (Jurnal Informasi dan Komunikasi Administrasi Perkantoran) 8, no. 2 (2024): 187. http://dx.doi.org/10.20961/jikap.v8i2.77776.

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<p dir="ltr"><span>This study aims to determine (1) the utilization of the website at SMK Negeri 1 Wonogiri as a public relations medium, (2) the optimization of the website as a public relations medium in conveying information, and (3) school policies in the use of the website as a public relations medium. This research is qualitative descriptive research with a case study approach. The research data comes from interviews with informants, places and events, and documents. The sampling technique is done by purposive sampling and snowball sampling. Data was collected using semi-stru

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Buttang, Agatoni, Sirajuddin Saleh, and Risma Niswaty. "The Effectiveness of UNM Public Relations in Disseminating Information to the Academic Community." Jurnal Ad'ministrare 10, no. 2 (2023): 325. http://dx.doi.org/10.26858/ja.v10i2.53624.

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In achieving academic success, students need to understand the academic requirements, policies, extracurricular activities, internship or career opportunities, and procedures that apply at the college. Effective and regular information helps academics gather the necessary information and maximize their experience in higher education. This not only enriches the community experience but also builds social, academic, and professional ties. This research is a qualitative descriptive study that aims to determine the effectiveness of UNM Public Relations in disseminating information to the academic

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